Gypsy chic issue 4 editor lorraine stylianou

the magazine dedicated to greeting card publishing and entrepreneurship

Gypsy Chic

magazine Issue 4 - 2016

Knowing your

WORTH

PR

ON

ING R T S E A SHO

RELIGIOUS ABOUT CARDS

Farmyard Friends

A MATCH MADE IN HEAVEN

ps, Marion o o c S o w T f o s r e h Andrew Chamb it w s w ie rv te Nadler Art ....

In ! th e B f o r Inside!! le d a N th s Ireland, and Be rd a C t r A f o k c o c Han

CONTENTS 3

LETTER FROM THE EDITOR

4

KNOWING YOUR WORTH

6

INTERVIEW WITH... ANDREW CHAMBERS OF TWO SCOOPS

9

GYPSY CHIC QUOTES

10

PR ON A SHOE STRING

12

INTERVIEW WITH... MARION HANCOCK OF ART CARDS IRELAND

15

RELIGIOUS ABOUT CARDS

16

A MATCH MADE IN HEAVEN

18

INTERVIEW WITH... BETH NADLER ART

21

FREEBIE FRENZY

22

FARMYARD FRIENDS

2

LET T E R f

rom the Editor

W

elcome to the fourth issue of Gypsy Chic magazine. The team (Me, myself, and I, plus my brilliant graphic designer) has been working hard over the past few weeks to bring you another creative and colourful magazine packed full of greeting card and business related features.

In this issue I have articles on Public Relations, Sales, and gorgeous pen suppliers plus exclusive interviews with Andrew Chambers of Two Scoops, Beth Nadler of Beth Nadler Art, and Marion Hancock of Art Cards Ireland. Hope you enjoy reading all about their business pursuits.

For the bibliophiles amongst you, check out the Book Nook. I’ve recommended a “who dunnit” centred round art licensing. If, like me, you love a freebie head over to page 21 and see what goodies lie in store for those able to find time to study.

As some in my circle know I’m preparing for a business bootcamp in February so I will have much to focus on but rest assured I’ll

still do my best to bring Issue 5 to life as I’ve got some more brilliant interviews from fellow card publishers to share with you.

That’s all for now from Gypsy Chic land. Check back soon!

Lorraine Stylianou

Website: www.lorrainestylianou.com Email: Lorraine@lorrainestylianou.com 3

WORTH KNOWING YOUR

A MINI-SALES ACCELERATOR

Y

ou’ve probably all heard of the sales pipeline or funnel. The purpose of filling your funnel with lots of sales leads (potential customers) is to ensure that you can get enough interested people to the buying stage. Partnerships too are an important strategy that works in harmony with the sales funnel concept. Selling is simply a transaction between two parties where value is exchanged.

Without value on both sides a transaction will not take place. Trust is also needed of course.

In a sales environment card publishers ought to let go of their egos and replace with this with their ears – it is important to engage with a new stockist, distributor or agent by allowing them the opportunity to talk, and listen to what they have to say. As suppliers to the trade, we shouldn’t assume we know what the customer wants. To eliminate the guess work of what might work in one shop, as opposed to another, we’ve not only to listen to shop owners, but to do a lot of our own research. This involves understanding our market, targeting stockists, studying demographics, and working out the potential market share for our product.

KNOWLEDGE IS POWER. l How

many of you have said to yourself “No one else is doing what I do”? I can assure you that most things have already been done. This is not where you give up and become hopeless. What is required is you sit down and compile a list of competitors, itemize what they are selling, study their sales models, and prices. Then when you’ve done this take a look at your

LET ME SHARE MY FIRST DRAFT:

designs and products and list their benefits rather than their features. It is the benefit of a product that provides your customer with value.

Don’t assume the benefits of your product or service are obvious – you’ve got to spell them out in your pitch, and marketing material. If listing the features of your card ranges help you then do that… but then clarify how this becomes a benefit.

“I run a greeting card company, designing highly colourful cards perfect for every sending occasion.

A lot of cards on the market lack energy and creativity. I’d be happy to tell you more about my life enhancing designs in more detail. What’s the best way to arrange an appointment with you.”

Voila!

REPEAT, REPEAT, REPEAT. DEFINE YOUR USP

l Sales

takes lots of persistence. It is a long journey. To get to the end of that journey you’ve never to be afraid to ask for what it is you want.

Respect your potential customer and hang in there – it’s not worth getting stressed about. As soon as you have some data in terms of what you’ve sold, measure that, and work out what does and doesn’t work. Then pivot accordingly.

l How

do you differ from your competitors?

Without knowing your point of difference it is difficult to stick to your guns in tough negotiations where prices are being discussed.

Knowing your Unique Selling Point is a powerful selling tool. So anyone reading this magazine is probably involved in the card or related industry. If you haven’t studied your fellow card publisher who is offering more or less the same as yourself, it is hard to identify your unique benefit. When you’ve studied your competitor’s message try and carefully craft your own – but don’t copy anyone else’s message. You need your own voice.

Let’s define Pivot: turn on or as if on a pivot. “he swung round, pivoting on his heel” synonyms: rotate, turn, revolve, spin, swivel, twirl, whirl, wheel, oscillate “a large panel in the side pivots inwards”

DEVELOP YOUR MESSAGING

Connecting with your potential customers in a meaningful way is key. Find out what they need, and then see if you have a match. Only then can you know for sure if your product or service can actually help them. If you realise you are flogging a dead horse stop.

Go back to the drawing board and look at your designs. How can they be improved?

Whose second opinion can you get (and this does not include your Granny) to give you an honest, impartial opinion. Then seek out an expert in your field for support. They tend to reinvigorate you, and keep you on track when you’ve suffered a set back. Dust yourself down, and start again!

l Tell

a story your customer can relate to. Make it clear and consistent. For your sales materials, present your case through the use of videos, demos, data sheets, price lists, contracts and of course the sales pitch. What gap in the market to you fill? What need do your cards meet?

THE 30 SECOND ELEVATOR PITCH

The benefit: Why would someone want what you are selling?

The differentiator: What makes your different from everyone else The ask: The permission to follow up with an order in mind.

5

Interview with .....

Andrew Chambers of Two Scoops

6

2. DO YOU PAINT ON CANVAS OR DO YOU DESIGN ALONE ON A TABLET? l l l I started painting with watercolours but now I use an iPad, using my finger as a paintbrush and the tablet as a canvas, I can use it and paint without the need of lots of art materials.

1. HOW DID IT ALL START FOR YOU IN DESIGN? lll When I was 16 I went to the Sir John Cass School of Art, from here I was lucky enough to be taken on at Garrards (the crown jewellers) for a 5-year apprenticeship designing and making jewellery. On completing the 5 years I made a masterpiece for Goldsmiths Hall (a diamond line bracelet) and became a Freeman of London. This lead to many exciting things including restoration work on the crown jewels.

3. WHY NAKED BODIES? l l l The naked bodies represent the feeling of freedom and equality. There are no trademarks or labels, they show people enjoying the simple pleasures of life in a natural and non judgemental environment. F

7

4. HAVE YOU EVER USED A NUDIST BEACH? lll Yes, I have used a nudist beach, on a holiday in Fuerteventura whilst enjoying an evening walk with my wife, a voluptuous, red haired lady strolled out of the sea without a care in the world, she was completely naked and uninhibited with a big smile on her face. The next day we went down to the beach and realised we were the only clothed people there so decided to join in the fun! We went splashing into the waves and enjoyed the freedom of nudity in the sea air.

5. WHERE ARE YOUR CARDS CURRENTLY STOCKED AND HOW DO YOU ACQUIRE STOCKISTS? lll At the moment our cards are in small independent shops locally and in the USA. I sell on the internet through my website www.twoscoops.cards To find new stockists I approach shops directly, the PG Live show was good where I obtained a large order from a picture framing company.

Like any new publisher I am getting to the stage where I am looking for agents.

8. WHERE DID TWO SCOOPS NAME COME FROM? l l l The name came by accident, I applied to the Greeting Card Association and sent my first picture named Two Scoops. When I attended the first seminar my name badge had Andrew of Two Scoops on it and I thought it was meant to be.

6. WHAT SOCIAL NETWORKS DO YOU USE MOST AND WHY? lll I use LinkedIn, Facebook, Instagram and Twitter. Instagram has led to sales in the USA, but generally social networking enables me to promote my cards to a worldwide audience.

9. WHAT ARE THE FUTURE PLANS FOR TWO SCOOPS? l l l In 2016 we are exhibiting at PG Live where we hope to acquire some new stockists, at the start of the year I shall be going out on the road to meet potential new customers. I will be using the advice given at the recent Ladder Club seminar and feel lucky to be part of such a friendly, supportive industry.

7. WHY THE RED BALLOON? lll I wanted something to link all the images together to create a recognisable brand, I remember seeing an old man walking and whistling carrying a red balloon and thought this created a carefree image.

TWO SCOOPS

Facebook: https://www.facebook.com/Two-ScoopsGreeting-Cards-500740173387213/ Instagram @twoscoops.cards Twitter @andrewwithipad

8

Gypsy and Chic hope these quotes from Napoleon Hill (author of Think & Grow Rich) inspire you in the coming weeks:

“Strength & growth come only through continuous effort and struggle.”

“A quitter never wins and a winner never quits.”

“What the mind can conceive it can achieve.”

“Don’t wait. The time will never be just right.”

9

PR ON A

SHOESTRING M

uch of your success, as any business

off voucher”, “Join us for some refreshments at

owner knows, depends on your

the launch of our new range/product , “Visit the

willingness to partake in publicity

newly refitted retail space on [date]- Wine and

opportunities. If we are to promote ourselves why

Cheese served. Book and reserve – limited

not apply some of the tips and tricks journalists

places!” Local press, radio or entrepreneurial

use to write great PR. Take a look, for instance,

organisations will want to feature you. Remember

at how some artists or card publishers market

I mentioned Eventbrite in an earlier issue? Use

themselves and adopt some of the words for your

that to create your event.

own purpose. Don’t copy though. Just recently

PR can feel foreign to a designer who is more

I’ve been looking at world famous brands and

used to being behind their laptop. I recently

listing the adjectives they are using to describe

listened to the owner of a new creative start up

their product or service. Ralph Lauren

talk about her experiences in becoming

says his business is “above fashion”,

a queen of public relations. Her tips

Karl Largerfeld uses words like

and tricks included the following:

aspirational, cutting edge, 1. Put time into Twitter. Follow

refined, and Versace talks about the exuberance of the

journalists. On Twitter most

Versace soul.

journalists use the following

If you are running a pop up

hashtag - #journorequests.

shop for instance, participants

This is how they make requests

will be more inclined to sign

on Twitter. Search this hashtag

up to something that sounds

and see if there are journals

fun: “Celebrate the opening of

needing articles in your particular

our new pop-up shop with our 15%

niche and then offer to write one. I

10

have HARO requests (the American press) coming into my email feed every day and they are always looking to feature stationery products.

2. Check out celebrity entrepreneurs who support business initiatives. In the UK, individuals such as Theo Paphitis, and Jacqueline Gold actively help small businesses promote each other on Twitter using their respective hashtags: #sbs (Small Business Sunday) and #wow (Women on Wednesdays). Follow them.

3. Research trade magazines and pick ones you want to focus on. Find out what articles they will be featuring over the course of the year by asking

would go to all lengths to package her product

for a features list. Most magazines will divide their

beautifully and hand deliver the item to the Editor’s

articles seasonally and once you are familiar with

office of the magazine or newspaper she wanted

the kind of article they want, contact the editor to

to be featured in. Dressed as a female detective

see if you can contribute in any way.

in shades, stiletto heels , and trench coat she was rarely stopped by the receptionist or male security

4. At tradeshows get involved in any preview

guard. If she was, she knew the sample/gift would

magazines, or think of a PR stunt at the event.

be delivered straight away as it was professionally presented and looked fantastic. What editor doesn’t

5. Run competitions and giveaways as well as

like a beautifully wrapped gift delivered to a press

entering competitions yourself.

office on a Monday morning with a big pink bow?

Think strategy but keep the process fun and

6. Charity Fundraise – this can get you lots of

write down everything you think is needed to

press coverage.

achieve your objective. Aim your message at how your product/designs will benefit the customer.

7. Write press releases.

Remember to have a number of messages or campaigns that you can disseminate via regular

8. One of the greatest vehicles for self-promotion

emails, blog posts and tweets. These need to

is via Google Hangouts. If you got a group of other

appeal to both new clients and repeat customers

card publishers together to discuss each other’s

who’ve bought from you before. I attended a

work and share the link via Facebook, you could

video production course this week and saw how a

attract all kinds of attention.

company who produces wood burning stoves had

YOUR MESSAGE

a video geared specifically for different weather conditions which they promoted on their Facebook

Check your message on all publicity material for

page– as soon as it started raining (a summer

clarity: Adjust it is it isn’t clear. Then think of ways

shower) they had one to show people drying off in

you can attract people to view your products and

front of it. For snow, they had another. This is what is

purchase them. A business friend of mine in London

called building assets, and forward thinking.

11

u

Interview with .....

Left to right: Returning home by Brian Gallagher, Double pillar box by Bernadette Madden, Blue weather by Rod Coyne, Chrysanthemums by Siobhan Hyde

Marion Hancock of Art Cards Ireland

Dublin doors by Aurelie u

12

Bathers, Sandycove by John Short u

1. IS IT ACCURATE TO DESCRIBE YOURSELF AS AN AGENT FOR IRISH ARTISTS AND HOW DO YOU CHOOSE WHICH ARTISTS’ WORK TO FEATURE ON CARDS OR OTHER PRODUCTS? lll No, I’m not an agent. I’m happy to promote our artists through our cards and on social media, but I’m not responsible for getting them work, as a full time artist’s agent would be. I did a lot of initial research online, which I don’t think was necessarily the best way. I was looking for art that was accessible yet also ‘credible’. Most of our artists are pretty well established and having their work on a greeting card is a footnote for them, not a career aspiration.

Part of the appeal of the card industry is that anyone can have a go at producing a card image no matter what their skill level.

I remember reading about how the Purple Ronnie brand got started, its creator Giles Andreae was not held back by doubts about his drawing ability! That is great, but for us I felt that one way to stand out in the crowd would be to feature artists with a clear degree of ability and some professional visibility/traction. There are exceptions to that – we do have a self-taught artist who does very simple crayon drawings – but with most of the artists we publish, you can look at their work and know it’s not something they knocked together.

I grew up in the north of England buying cards by the likes of Camden Graphics and Gallery Five, and I was always niggled by the question of what separates fine art from illustration and decorative art. I feel like it’s only recently that I’m getting more perspective on this, partly thanks to an art history course I’m doing. There is a graphic quality to much of what we publish. We publish a lot of printmakers, and there’s an impact and simplicity to

printmaking that makes for good cards.

These days we get a fair amount of submissions out of the blue, and we also have some relationships with galleries, studios and artist groups. Now that I think about it, it’s been a while since I trawled online for images.

2. DO YOU PAINT YOURSELF, AND IF SO, WILL WE SEE ANY OF YOUR OWN DESIGNS ON CARDS ANYTIME SOON? l l l A timely question. I’m in the second year of an HND in fine art. It’s a practical course that includes drawing, painting, printmaking and ceramics. So at the moment I’m grappling with oil painting, and am cutting my teeth doing paintings of rusty scaffolding. I don’t think people will be queueing up to buy cards with those on. I also wonder if I could be as objective about my own stuff as I am about other people’s, and I would worry that publishing my own work might be seen as vanity publishing, when I am trying to build a brand that is clearly based on quality. Even if I produce work that strikes me as card-suitable, I may think twice.

3. HOW DO YOU FIND STOCKISTS AND DISTRIBUTORS FOR YOUR CARDS AND CALENDARS AND DO YOU EXPORT? l l l Finding stockists was initially a matter of legwork. Loads of visits, loads of emails, and exhibiting at a couple of trade F

13

u

shows. Our cards got noticed and we were lucky enough to be approached by a very good agent in Ireland. We’ve just been approached by our first UK agent. We’ve had export enquiries from France and the US, haven’t got anything firmly in place yet. The American distributor for instance only wanted cards in a 5 x 7 format, and most of ours are square.

4. DESCRIBE A “MARKETING DAY” IN THE OFFICE – DO YOU STRATEGIZE THINGS LIKE SOCIAL MEDIA OR ARE THINGS DONE IN A MORE AD HOC WAY? lll Social media gets done usually at the end of a day or at the weekend, often with a glass of wine in hand – that’s when I suddenly think ‘I know! I should post about X/Y/Z!’. I know you’re supposed to have an editorial calendar and plan it all out, but I don’t. I enjoy the random and serendipitous approach.

Amaryllis with gold leafß∑ by Jean Bardon

Outsource our VAT and accounts processes Target retailers at Irish transport hubs, starting with Dublin airport l Exhibit at the next Association for Cultural Enterprises conference. l l

5. WHAT PLANS DO YOU HAVE FOR ART CARDS IRELAND IN THE NEXT THREE YEARS? lll I read somewhere recently what sounded like good advice on strategy: make a list of the ten most important things that need doing, and start doing one of them. I made my ‘ten things’ list the other day and it reads like this: l Clarify that our website is a trade website, and highlight online ordering l Simplify the artists’ submissions process l Streamline our card design/ production process l Start a monthly Mailchimp newsletter l Develop prototypes for a sister range of ‘social stationery’ to run alongside our blank art cards l Find UK agents l Redesign the backs of our cards

6. COULD YOU SEE YOURSELF REPRESENTING ARTISTS FROM OTHER COUNTRIES GIVEN YOUR EXPERIENCE IN IRELAND? l l l After sixteen years in Ireland, my husband and I are thinking of moving back to the UK next summer and there are a few possible ways we could develop the business. It could remain a decisively Irish brand, as it is now. Or we could rebrand and expand to include English, Scottish and Welsh artists. I think as a first step we would do some UK trade shows and test the water, see what buyers think of our brand.

ART CARDS IRELAND

W: www.artcardsireland.com E: marion@artcardsireland.com T: +353 1 235 3118 Facebook:www.facebook.com/artcardsireland.

14

RELIGIOUS ABOUT CARDS

l New for 2016 is the Faith range. The range consists of 16 “day” and “night” versions of Confirmation, Wedding, Holy Communion, and Christian symbols. Painstakingly created over many weeks from first sketches, to final designs, this range is perfect for many sending occasions. Left blank for your own message. Other faiths to follow.

15

A match made in heaven…

T

here’s nothing quite like writing with a quality pen when composing your sweet nothings inside a greeting card. I have to admit I’m a bit taken by Montblanc and started a collection many years ago when I found a genuine Meisterstück in a pile of old clothes. I’ve added to it gradually over the years (my pension fund – right?) But who would have guessed how many other Pen manufacturers there are out there designing

amazingly beautiful writing instruments in addition to Montblanc, the best of which are also of Swiss or Italian design. You’ll notice watch and pen manufacture goes hand in hand. Do you think these pen manufacturers are worried about the demise of their industry? I think not.

Great design – whether it is on metal, or on paper - will always have a future. Only when they go down will I start to worry about the future of the greeting card.

Here’s a list compiled after a basic internet search: PARAGERNALIA http://www.parafernalia.com/ S.T. DUPONT http://uk.st-dupont.com/art-of-writing VISCONTI http://www.visconti.it/catalogue/limited/ OMAS http://www.omas.com/ TIBALDI FOR BENTLEY http://www.tibaldi.it/IT/index.html OTTO HUTT http://www.ottohutt.de/?language=en KINGSLEY CHEQUER http://www.penshop.co.uk/products/kingsley/ AURORA http://www.aurorapen.it/english/azienda. php?subpage_id=20 MATTHEW MARTIN http://www.mcmpens.com/pens/

GIRARD PERREGAUX http://www.girard-perregaux.com/collection/ collection-details-en.aspx?type=5&id=107 CROSS http://www.cross.com/en/GB/Home.aspx PARKER http://www.parkerpen.com/en-GB SHEAFFER https://www.sheaffer.com/en/home ZEBRA http://www.zebrapen.com CHOPARD http://www.chopard.co.uk/accessories/ writing-instruments GRAF VON FABER-CASTELL-ANELLO http://www.graf-von-faber-castell.com/ writing-instruments/editions/classic-anello LAMY http://www.lamy.com

16

TROIKA http://www.troikagermany.com.au/Travel_ And_Pens PELIKAN http://www.pelikanpens.co.uk DIPLOMAT http://www.mydiplomatpen.com CARAN D’ACHE http://www.carandache.com/en/ PILOT http://www.pilotpen.co.uk/en/ WATERMANS http://www.waterman.com/ MONTEGRAPPA http://www.montegrappa.com/ CUERVO Y SOBRINOS http://www.cuervoysobrinos.com/ en/prodsc-5-1.aspx PORSCHE http://www.porsche-design.com/en/ For-Men/Writing-Tools/Fountain-Pens/

What a lovely list to research further.

An opportunity to drool over precision engineering at it’s finest. Check out Sheaffer’s life story videos or just listen to the beautiful music on the Tibaldi site.

And just in case anyone thinks I’ve a lot of cash to spend on these luxuries I can assure you I’ve been buying reduced price food for the last six months so I could splash out on a vintage .925 sterling silver Rolex pen – yes, even Rolex are in stationery!! If you know the names of other quality pen manufacturers please email me – I’d love to know. Perhaps you should start your own pen brand – Doesn’t every self-respecting greeting card need a pen by the same publisher?

Writing is the geometry of the soul… Plato

17

Interview with .....

Beth Nadler

of Beth Nadler Art

18

1. TELL US HOW IT ALL STARTED FOR YOU IN ART AND WHAT DO YOU FOCUS ON THESE DAYS IN TERMS OF TECHNIQUES/MEDIUMS. lll Art started for me when I was VERY young. My mom’s an artist and she had me coloring on huge sheets of paper she hung on the wall in our dining room by the time I was a year old. She told me that I never once tried to eat a crayon, I was very happy using them just for coloring. As far as mediums go, I’ve probably tried most of them through my career and schooling. Right now I’m enjoying water color, markers, and always Sharpies.

3. DO YOU LICENSE YOUR IMAGES, AND IF SO, ON WHAT PRODUCTS DO THEY APPEAR? l l l Yes, I do license my images. I have a licensing agent called, Creatif Licensing.

My art can be found on garden flags, wall art, inspirational books, journals, clocks, and more.

2. YOUR CHILDLIKE MOTIVATIONAL PRINTS ARE MY FAVOURITE. WHERE DO YOU GET YOUR INSPIRATION FROM? lll Thank you so much for liking my ‘childlike motivational” art. My inspiration I think comes a lot from memories of being a young girl and preteen and thinking about what I would have loved in terms of art at that time.

5. WHAT ARE YOUR TOP THREE PR TIPS FOR GETTING NOTICED? l l l As far as getting noticed I totally recommend using social media. I’m constantly using Instagram and Pinterest (my two favorites) and posting work to my FB page. I’ve also received a lot of jobs through my Etsy shop and that’s actually how my agent found me! F

4. WHAT SELLS BEST FOR YOU? ORIGINAL ART, PRINTS, DIGITAL DOWNLOADS, OR YOUR GLASS PENDENT JEWELLERY? l l l Hmmm, what sells best for me? I do well with my “art jewelry” and prints in my Etsy shop, but a fairly new item for me is my work printed on planked wood and that’s been doing really well.

19

6. WHAT BIG PLANS HAVE YOU FOR BETH NADLER ART? lll In the future I’m looking forward to my work appearing on many more licensed products, some of which are now in the works. Additionally, I’ve always had an interest in writing and illustrating children’s books and I’m working on a project right now so hopefully that will take off.

Fingers crossed!!

BETH NADLER ART

Website: www.bethnadler.etsy.com Instagram: bethnadlerart Facebook: bethnadlerart

The Book Nook lll

Whilst only on

Gruesome Greetings by Ronnie

Chapter 3, I’m really

Walter is all about the protagonists

enjoying this mystery

exhibition at an art licensing show

“who dunnit” on my

in New York. You can grab a copy

iphone in bed at night. on kindle for the break the bank [Not a pretty sight!].

price of £2.34.

20

Freebie

1

! y z n e Fr CHECK OUT THIS AMAZING FREE COURSE:

http://www.digitalbusinessacademyuk.com/

LEARN HOW TO:

Size up your idea Set up a digital business l Develop and manage a digital product l Make a marketing plan l Build a brand l Understand digital marketing channels l Run a digital marketing campaign l Master finance for your business l How to track performance in early state startups l How to manage customers. l l

2

Need music, images, clip art or video for your blogs, greeting card designs or digital media?

Just type what you want to find in the search box below:

http://search.creativecommons.org/

Want a box template for your greeting cards?

Check this useful website to design perfect packaging:

http://www.templatemaker.nl/

3

Farmyard

Friends

S

pring is in the air, and as we hope for blue skies and sunny days again let me introduce my Farmyard Friends. The range consists of 12 designs with a folk inspired

style – there are chickens, hens, roosters, a goat, a sheep, a pig and a donkey, a cow and a duck.

To make the card less “throwawayable” there are fun colouring inserts in each for the child in all of us. So get out your colouring pencils and get creative. These will certainly keep the young ‘uns quiet for 10 minutes.

ORDER FORM

FARMYARD FRIENDS CARD RANGE. £6 for 6 CODE

cards AMOUNT TOTAL

FYF1

Lay a little egg

FYF2

Vegetable patch

FYF3

Silk Purse

FYF4

Hen on eggs

FYF5

Rooster in Roses

FYF6

Stepping out in style

FYF7

Chicken in strawberries

FYF8

Daisy duck

FYF9

Gertrude in the gladioli

FYF10

Little donkey

FYF11 Sheep FYF12 Goat

22

23

A window on the world of a greeting card publisher

Gypsy Chic magazine