Issuu

From the Publisher

Future Focus Publisher Vince Lorraine

Dear Readers, I often begin my letter with a look back at our industry such as “Last year at this time …” If I am to stick with that sentiment, I have to say that since last November, the struggling economy and challenges for small businesses look pretty much the same. It’s tough out there – but history has shown that the good people who make their living in the tan biz are tougher! On another positive note, you’re about to make it through the final month of “JASON” and should be starting to prepare for the busy holiday season ahead. This includes choosing which of the many brand new tanning and skincare products you will offer your salon guests for both tanning and gifting. Maybe you’re planning to install a new tanning unit or add a spa service to your menu. New products and services can create a lot of excitement for both your tanners and staff. Read more about making the most of launching new offerings at your facility in the “Notes from the Road” column by Lisa Saavedra of Devoted Creations (pg. 44). Also in this issue, the newest lotions and skincare products from Devoted Creations and the latest in industry-leading tanning and spa technology offered by JK Products and other IST Magazine supporters are highlighted in our New Product Preview. We appreciate our advertisers for taking the time to submit their product information – it starts on pg. 22. Finally, many of our supporters were nominated by members of the tanning community to be recognized in our annual Industry Choice Awards campaign. The list of nominees (top vote recipients) is on pg. 12 – the winners will be announced in our December issue! At the time of this writing, the world is certainly in turmoil. As the U.S. celebrates Thanksgiving this month, I wish you all good health and hope you are able to be close to family and friends as we pray for better, more stable times. Happy Thanksgiving from Team IST. Thanks for reading,

Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden Graphic Design Hailey Carriger Accounting/Circulation Kim Davis Senior Account Executive Terese Allen Contributing Writers Grant Cardone Melissa Damiani Madeleine Harrington Gary Lipman Lisa Saavedra Joe Schuster Leif Vasstrom

HOW TO REACH US

14165 FENTON RD., FENTON, MI 48430 810.230.1735 fax 810.230.1115 ist magazine.com

INTERESTED IN ADVERTISING?

CONTACT SALES@ISTMAGAZINE.COM November 2023 | Volume 27 | Issue 10 IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 14165 Fenton Rd., Fenton, MI 48430. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine, 14165 Fenton Rd., Fenton, MI 48430. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine, 14165 Fenton Rd., Fenton, MI 48430, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine. IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

Vince Lorraine, Publisher

If there’s something you’d like to see in your IST, please email vince@istmagazine.com. 8

November 2023

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COLUMNS

IN EVERY ISSUE

8 From the Publisher

42 Monthly Motivation

62 IST Contributors

36 ASA News

44 Notes from the Road

63 Distributor Contact

38 Ergoline Focus

46 Trending@DC

40 Lync IT

48 UK View Cover image by nevodka.com / stock.adobe.com

Contents

November 2023 Volume 27 • Issue 10

FEATURES 12 Industry Choice Awards Nominees 14 Devoted Creations Receives Award 16 7 Questions with ... The Customer Care Team Sunless, Inc.

20 JK Salon Spotlight Maximum Tan Rochester, NY

22 2024 New Product Preview

50 Get the Facts ...

... with Sun is Life® Training

52 Titanic Lessons for Leaders

to Keep Their Crew Aﬂoat

s e t o The v n! are i

Special Interest

Here are your Top Favorites in each category...

LOTIONS

SUNLAMPS

Bronzer

Low-Pressure

Genesis 120W|JK Products & Services Radiance R2|Four Seasons REDSUN|Suntan Supply

Non-Tingle

Ergoline Ultra 520W|JK Products & Services Radiance 400/500W|Four Seasons Supra 500-800W|Supra Brands Group

UV SYSTEMS Low-Pressure Sunbed

Tingle

After-Tan Moisturizer

Stand-Up

Sunrise 480|Ergoline - JK Products & Services Sunrise 7200|Ergoline - JK Products & Services Sunrise 7200 LED|Ergoline - JK Products & Services

Package Design

HaloIR™ MAX|Halotherapy Solutions Revive PRO IR Laydown |Wellness JK Wellsystem Wave Massage|Wellness JK

High-Pressure

November 2023

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SPA/WELLNESS EQUIPMENT

SUNLESS PRODUCTS

Eye Protection

MobileBronzer|California Tan Sunless Mobile Z3000|Norvell/Sunless Inc.

Flex Podz|Podz Eyewear Peepers|California Tan Soft Podz|Podz Eyewear WINK-EASE|Eye Pro

Spray Booth

PRODUCT MARKETING

Airbrush System

Mystic Tan Kyss|Sunless, Inc. Norvell Auto Revolution|Sunless, Inc. Sunstyle|Ergoline - JK Products VersaSpa PRO|Sunless, Inc.

Ad Campaign

Devoted Creations Ergoline - JK Products Four Seasons Heartland Tanning

SALON SUPPORT Distributor

SALON OPERATION

Four Seasons Sales & Service Heartland Tanning JK Shop Suntan Supply

Product/Service

Person of the Year 2023

Salon Software SunLync|JK Products & Services Tan-Link|Tan-Link Software TanTrack|Nichesoft

TANNING ACCESSORIES

s n o i t a l u t a r g n o C ! k c u L d o o G &

Honey Gleam Cream|Devoted Creations Lucasol™ Disinfectant|Lucas Products NailSavers Twilight Teeth

Look for winners announced in the December issue!

News

DEVOTED CREATIONS WINS PRESTIGIOUS AWARD pleased to announce its recent recognition of product packaging excellence at the Foil & Specialty Effects Association’s (FSEA) 30th Annual Gold Leaf Awards. Overnight Labels, a Premium Label & Packaging Solutions company, received a Bronze Award for Best Use of Cold Foil (Label or Carton). The competition evaluates submissions that utilize a wide range of specialty finishing techniques, from foil stamping and embossing to specialty coating, film-laminating, laser-cutting, die-cutting and cold-foil applications. A record number of entries were submitted from countries worldwide, including the U.S., Canada, India, Italy, Switzerland, Poland, Denmark, Japan, South Africa and Taiwan.

“We are honored to win this product design award!” stated Devoted Creations President Lewis Henry. “It’s a testament to the incredible teamwork and creativity that brought our vision to life. This recognition inspires us to keep pushing the boundaries of design that allows us to create cutting edge products for our clients.” In the September issue of Global Cosmetic Industry Magazine, FSEA Executive Director Jeff Peterson commented, “Our FSEA Gold Leaf Awards Competition showcases how embellishments have become a catalyst in the printing

November 2023

industry. The creativity and technology used in the pieces we receive continue to amaze us every year.” The award considered use of specialty finishing techniques, including foil stamping, embossing, specialty coating, film laminating, laser cutting, die-cutting and cold foil applications. The winning label is a shrink-sleeve produced for Devoted Creations’ highend tanning lotion, Metaphoria Infinite Auto-Darkening Iconic Bronzer. Lisa Saavedra, Director of Brand Development, was very happy about the award. “The green, black and gold marbled packaging design is intended to evoke the product’s luxury ingredients,” she stated. DC products are consistently voted “favorite package design” by tanning business operators who vote in the annual IST Magazine “Industry Choice Awards” campaign. “We always strive to maintain a level of excellence for everything we print, especially when a job calls for intricate details,’’ said Chris Payne, CEO of Premium Labels & Packaging Solutions. “We are honored that the judges recognized us for our craftsmanship.” ■

istmagazine.com

AnaNas / stock.adobe.com

OLDSMAR, FL – Devoted Creations is

JK Salon Spotlight

Maximum Tan | Rochester, NY Success Built on Quality JK

Salon Spotlight features highlight businesses that have achieved success by partnering with the team of professionals at tanning and wellness system manufacturer and worldwide industry innovation leader, JK Products & Services. This month, we talked to Richard Samuel, Owner of seven Maximum Tan facilities in the Rochester, NY area. At the time of this writing, Maximum Tan had just installed two Vitality TLT3 (Total Light Technology) tanning systems and was awaiting delivery of three more this month! Richard had high praise for the many outstanding features of

the Ergoline tanning and wellness systems he offers at his salons, for his company’s relationship with Team JK and the ways it benefits his business. IST: What led you to pursue a business in the tanning industry? RS: I was fresh out of high school in 1997 when a local salon right down the road from where I lived closed its doors. At the time, I was a competitive bodybuilder; I had frequented many salons and was familiar with how they work. I knew that I wanted to own my own business and thought this may be

The Maximum Tan Lineup

TANNING SYSTEMS Vitality TLT Prestige 1600 Prestige 1100 Affinity 800, 700, 600 & 500 Excellence 800 Evolution 660, 600 & 500

Passion 40/3 Ambition 300 Sunrise 6200 Sundash 332 & 332/1 Sundash 252 Sun Capsule 250W

November 2023

istmagazine.com

Versa Pro Sunless Wellsystem Wave Massage Beauty Angel Poly Red Light

a good opportunity to get started at a lower investment, since the buildout was already done. Admittedly, I was young, inexperienced, and really didn’t know what I was doing! But, I did have a good instinct for business and the tanning industry was still young at the time so I was able to survive and eventually thrive. The timing actually worked out well, and as the industry evolved and became more advanced, I did, as well. IST: How have your tanners responded to the Vitality TLT3 and other Ergoline systems you offer at Maximum Tan? RS: We purchased our first Vitality TLT3 in March of this year. Since then, it has become the most popular bed in our salon by far. Aesthetically, the design attracts a lot of attention and overall, it delivers a much better experience than any other bed in our salon! People love the fact that the technology combines red, blue and UV light. It is easy to use, yet has a ton of features people love. The LED facial tanners are a hit! Some of our customers love the fact that you can turn off all the UV light on your face and expose your face to just red and blue light, if you wish. Climate control keeps the session at just the right temperature.

We strive to offer quality facilities with the best equipment around, so Ergoline has always been our first choice. The Vitality TLT3 has been so popular, we had to buy another for this store and have purchased five more in total for the other salons! IST: What is your favorite JK system? RS: My personal favorite is the Wellsystem Wave hydromassage table – it is incredibly relaxing! Since I work out all the time, the hydromassage is really enjoyable and loosens up my tense muscles. I am excited to add another Wave unit to my equipment lineup this month. IST: What challenges have you faced in the salon business and how did you overcome them? RS: Over the years, Maximum Tan’s biggest challenge has been competition. At times, our market has been oversaturated with salons and highly competitive – but that competition has brought out the best in Maximum Tan! Our business model is based on offering the best equipment, modern and upscale facilities, and a super-clean environment with top-notch customer service. Ergoline equipment has been one of the major keys to winning with this strategy.

Having the very best tanning equipment gives you an advantage over your competitors and for me, it has been well worth the extra investment. IST: How has Team JK helped you grow your business? RS: JK has been a major factor in growing my business. Hans (Hans Both, Director Distributor Sales) has always given us solid advice and kept us in the loop with industry trends. He has helped me network with some of the most successful salon operators in the country, which is invaluable. Owners can learn a lot from each other and it’s great that Ergoline has helped facilitate this. The products JK provides have always been top-notch and tech support has been great, as well, keeping our equipment up and running. We are not always the cheapest salon in town, but we do consistently deliver a quality product and Ergoline has been instrumental in providing quality, reliable equipment. The look, performance and reliability has always been there and we have built a successful business on that. ■

20 24 NEW Product Preview

PRODUCT PREVIEW

November 2023

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e’ve gathered a collection of the latest innovations in tanning and wellness equipment, as well as new lotions designed to deliver unmatched bronzing results and superior skincare. These industry-leading providers have introduced new products to help you offer your salon guests a premium experience. It’s the most wonderful time of the year!

NEW Product Preview

LOTIONS

DEVOTED CREATIONS®

devotedcreations.com • 800.488.5524

1. Moonrise™

COLOR BARRIER BREAKING VIVID NATURAL BRONZER

Send your color into orbit with the dreamy destiny of stain-free/streak-free dark results that is only achievable when you shoot for the moon! • Immense Levels of Natural & Instant Cosmetic Bronzers • pH Balancers formulated for all light hues • GlowPlex™ Evens Tone & Supports Luminosity • Complexion-Perfecting Golden C

• Glowing Light-Enhancer X50 PhotoGlow™ • Light-Activated Photosomes • Euphoric Violet Flower

• Oil-Absorbing Apple Cider Vinegar &

• Super-Slimming Technology • Highly-Concentrated Cellulite Smoothers • Collagen-Perfecting & Plumping • Cashmere Blend 24-Hour Hydration System • Tattoo & Color Fade-Protecting Technology

• Skin-Perfecting Centella CAST™ • Targeted Anti-Aging & Firming

• Beaming Starburst Fragrance

• Color-Balancing Mel[o]stem™

MSRP $149 13.5oz

• Marine Bio Retinol

• Hydration-Boosting Hyaluronic Acid

2. Solar Saturation™

HIGHLY-CONCENTRATED BROWNING FORMULA

This full-light beam formula immerses your skin in high-frequency results and premium age-defying skincare ingredients. • Electrolyte-Infused Light-Enhancing Optimizer • Formulated for UV, LED & InfraRed Light • pH Balancing for optimal light absorption • Vitality-Boosting Jade & Red Tourmaline • Anti-Aging GlowPlex™ & Copper Peptide™ • Super-Slimming Technology • 24-Hour Long-Lasting Hydration Blend • Vegan Collagen Blend

• After-Tan Odor Eliminators • Pure Bliss Fragrance

MSRP $84.98 12.25oz

4. Cactus Cabana™ GOLDEN HOUR INDOOR/OUTDOOR BRONZING FUSION

This bronzing bungalow is loaded with streak-free/stain-free, indoor & outdoor bronzers for fast results anywhere you are scoring some sunshine! of Natural Bronzers • Color-Correcting BB Crème Formula • Superox C™ Blend of Kakadu Plum

• Tattoo & Color Fade-Protecting

• Electrolyte-Rich Cactus Water

• Tropical Sunfruit Fragrance

• Skin-Hydrating Ceramides

MSRP $144 13.5oz

• Targeted Anti-Aging & Firming • Color-Balancing Mel[o]stem™

3. Infatuated™

PH STABILIZING DARK TAN AMPLIFIER

Use with UV light & Red LED light for deepbronzed and long-lasting results without the use of added bronzers.

• Glowing Antioxidant Vitamin C Blend • Marine Bio Retinol • Tattoo & Color Fade-Protecting • After-Tan Odor Eliminators • Kiwi & Cactus Water Fragrance

• Light-Friendly Formula

MSRP $74.98 12.25oz

• pH Balancing Blend

November 2023

• Tattoo & Color Fade-Protecting

• Low Levels of DHA + High Levels

• Powerful Probiotics

Tea Tree Oil • Glowing Light Enhancer X50 Photoglow™

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NEW Product Preview

5. Juicy Details™

TRANSFER RESISTANT DARK BRONZING NECTAR

• Hypnotic Honey Fragrance

recipe for results … and it’s juicy! This color

MSRP $54.98 1.7oz

glow bronzers to quench your craving for color without transferring to your clothes. • Transfer-Resistant DHA • Transfer-Resistant White Bronzer • Color-Correcting CC Cream & Blue Tansy • Collagen-Boosting Agents • Powerful Superox C™ • Complexion-Perfecting Golden C • Hydrating Watermelon Extract • Moisture-Retaining Cherry Extract • Cellulite Fighters • Targeted Anti-Aging & Firming • Tattoo & Color Fade-Protecting • After-Tan Odor Eliminators • Sparkling Sangria Fragrance

MSRP $69.98 12.25oz

6. Honey Gleam Cream™ GLOW BOOSTING SKIN TINT

This youth-boosting, mega-moisture mineral tanning mask can be used as a facial tan enhancer, daily moisturizer or dewy makeup primer. • Airbrush Luminizing Mineral Moisture Mask • Glow-Boosting Glowplex • Porcelain Flower Extract • Antioxidant-Rich Green Tea Extract • Contouring & Blurring • Hyaluronic Acid + HA producing Hyalufix™

• Multi-use Formula

For a drink of dark color, we have the concoction is freshly-squeezed with golden

• Pore-tightening Honey

• Vegan Collagen • Youth-Boosting

7. White 2 Bronze™ Butter SKIN-SOFTENING WHIPPED GOLDEN TANNING BUTTER

Go 3 Shades Darker in just 1 use! This ultra-lush, bronzer-free golden dark tanning butter melts into skin while providing plush hydration with Monoi, Capuaça, Mango, Cocoa, Shea & Carrot Butters. • Bronzer-Free Dark Tanning Formula • Infused with 6 Glow-Enhancing Butters • Vegan Collagen • Skin-Repairing Copper Peptide™ • After-Tan Odor Eliminators • Advanced Wrinkle-Fighting Matrixyl™ • Cocoa Cream Fragrance

MSRP $48.98 8.5oz

8. Color Contour™

HIGH-PERFORMANCE GLOW-BOOSTING LEG TINT

This powerfully advanced Airbrush Luminizing Leg Tint & Tanner is enriched with camouflaging coloring agents to help mask the appearance of skin imperfections and uneven textures. • DHA-Free • Vegan Collagen • Helps Mask Imperfections • Contouring & Blurring • Multi-Use Formula • Color-Balancing Mel[o]stem™ • Skin-Energizing Caffeine & Guarana Extracts • Super-Slimming Technologies • Targeted Anti-Aging & Firming • Hair Regrowth Inhibitors • Hydration-Improving Formula

• Golden Hour Fragrance

MSRP $39.98 6oz

November 2023

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NEW Product Preview 10.

9. H.I.M™ Surf

INDOOR/OUTDOOR DARK TANNING OPTIMIZER

Waves of intensifying accelerators give the skin the most natural looking, sunkissed color without the use of bronzing additives.

• Plateau-Breaking • Fast-Absorbing, Lightweight Formula • Electrolyte-Rich Sea Buckthorn

11.

Berry & Coconut Water • Hydrating Mango Butter • Mel[o]stem™ Color Balancing • Pore-Refining Blend • Anti-Reddening & Complexion-Perfecting • Tattoo & Color Fade-Protecting • After-Tan Odor Eliminators • Salty Lime Fragrance

MSRP $34.98 8.5oz

10. Going Off Tropic™ INDOOR/OUTDOOR TROPICAL DARK TANNING LOTION

Whether at the beach or in the bed, or going from the salon to the shore, this Island-Infused dark tanning cocktail will help you quickly become the CEO of glow! • Island-Infused Intensifier • Mega Moisturizers w/Almond Oil • Electrolyte-Rich Coconut Water • Tropical Smoothie Blend of Raspberry, Blueberry & Watermelon Extracts • Antioxidant-Rich Tropical Smoothie Blend • Anti-Aging Copper Peptide • Bronze Boost Complex w/Carrot, Argan & Walnut Oils

• Skin-Perfecting White Tea Extracts

• Tattoo & Color Fade-Protection

• Tattoo & Color-Prolonging Technology

• Sparkling Sunrise Fragrance

• Barefoot Beachwood Fragrance

MSRP $27.98 8.5oz

MSRP $27.98 18.25oz

11. Barefoot Beachwood™

12. Glocation™

NAUTICAL NOURISHING AFTER SUN DAILY HYDRATOR

Whether you’ve been basking in the sun or daydreaming of a tropical trip, take the plunge for the sunrise-to-sunset vacation hydration your skin deserves.

and embark on the voyage to softer, more touchably smooth, luminous skin. • Gradual Developing Glowing DHA Bronzers • Vitamin C-Infused Kakadu Plum Extract

Hydrating Moisturizer • Color-Extending Moisture Lock Technology • Antioxidant-Rich Coffeeberry Extracts • Skin-Soothing Willow Bark &

• Antioxidant-Rich Maracuja Oil • Solarepare MB™ • Pore-Refining Blend • Hydration-Improving &

Cucumber Extracts

Tan-Extending Formula

• Skin-Perfecting Cacay Oils

• Coconut Sands Fragrance

• Detoxifying Avocado Extracts

MSRP $14.98 8.5oz

• Skin-Softening Coconut Milk

November 2023

Depart from dryness and lackluster results

• Hydrating Cocoa & Shea Butters

• 24 Hour Daily After Sun

LUSH AFTER SUN DAILY SOFTENING CREAM

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12.

ED HARDY® TANNING

13. Hyper Inked™

HIGH INTENSITY BLACK BRONZER

SELFIE® GLOW SUNLESS

14.

or-correcting agents, this high-intensity

14. Sunkissed Facial Bronzing Serum

rapid release Black Bronzer is ready to

This power-packed, buildable serum is

push your color full-throttle on the race to

designed to suit your skin tone and give

bronze!

you envy-worthy results while indulging

• Energetic Triple-Bronzing Formula

your skin in premium nourishing nutrients.

• Quad Tyrosine Blend

• Natural Colorless DHA

• Color-Correcting Blend

• Even, bronzed results develop over time

• Skin-Hydrating Avocado Butter

• Buildable Color

• Collagen Boosters

• Golden C

• Skin-Firming

• Hyaluronic Acid

• Advanced Matrixyl Synthe 6™

• Watermelon Extract

• Oil-Absorbing Black Tea Extracts

• Plum Extracts

• Tattoo & Color-Protecting

• Fragrance-Free

• Anti-Aging White Truffle Oil

MSRP $24 1oz

With anti-orange ingredients and col-

• Avocado Butter

13. 15.

• Black Citron Fragrance

MSRP $85.95 13.5oz

NEW Product Preview

FITBURN™

15. FB12

17. Midtown Brown™

Formulated for those who seek fast,

For lively, ambitious and vibrantly dark

instant and toned results, this formula is

results, welcome to the fast-paced city of

power-packed with 12 essential functions to

color that is Midtown Brown™!

hydrate and perfect skin.

• Rapid-Release Natural & Cosmetic Bronzers

• Amplifies Fitness Results

• Caramel & Erythrulose

• Full-body Detoxifiers

• Coconut Juice-Based Formula

• Cryo-Slimming Cooling Sensation

• Hydrating Cocoa & Shea Butters

• Intenslim™ Fat Burners

• Carrot Oil

• Green Tea & Grape Seed Extracts

• Maracuja Oil

• ISO-Slim™ Technology

• Antioxidant-Rich Green Tea

• AHA Exfoliation Alternative

• Radiance-Boosting Macadamia & Almond Oil

• May Help Prevent Fat Formation

• Creamy Warm Vanilla Fragrance

• Cellulite Fighter & Contouring Agents

MSRP $39.95 10oz

SUPER WORKOUT ENHANCER

15.

16.

• Improves Hydration • Antioxidants, Vitamins & Nutrients • Fresh & Clean Fragrance

MSRP $49 8oz

TANOVATIONS™ 16. Golden Isle™

ULTRA-LUMINIZING INSTANT DARK-BRONZING BODY GLOSS

17.

This shimmering body gloss will drench your skin in vibrant bronze color and dazzling radiance to leave your complexion with a flawless, airbrushed finish. • DHA-Free Indoor/Outdoor Glistening Natural Bronzer • Radiant Glowing Gold of Pleasure Oil • Jamaican Black Castor Oil • Antioxidant Golden C • Coconut Milk & Oils • Raspberry Butter • Anti-Aging Copper Peptide™ • Moisture-Locking Coconut Milk • Hydration-Improving Formula • Vitamin C & E • Golden Glow Fragrance

MSRP $49.95 11oz

DARK DHA FREE BROWNING LOTION

SPRAY-TANNING LA SUNWORKS

lasunworks.com • 866.668.8826

18. Premium Spray-Tan Solutions Custom formulation at all DHA percentage levels – white label with small batch option available. Complete line of spray-tan accessories. • Airbrush, HVLP & Booth Application • 10% & 12% DHA in Bronzer & Clear • Organic Ingredients • Paraben-Free • Made in Germany

SELFIE® GLOW SUNLESS

selfieglow.com • 877.509.7994

19. Ultra-Dark 1 Hour Rapid Color Booth Solution ORGANIC DARK DHA + INSTANT BRONZE COLOR

Your #NoFilter needed formula allows for deep, bronzed, even color in only 1 hour!

18.

19.

Color lasts days longer than the competition’s, with immediate color for instant satisfaction. • Vegan Collagen creates filter-like effect • Anti-Orange Technology • Fast-Drying • Buildable Color • Melactiva Melanin Stimulator • After-Tan Odor Eliminators • Vitamins E & C • Coconut Water • Watermelon Extract • Mandarin Mimosa Fragrance

MSRP $95 1 Gal

November 2023

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NEW Product Preview

TANNING & SPA EQUIPMENT HALOTHERAPY SOLUTIONS

20.

21.

info@halotherapysolutions.com 833.200.4209

Diversify your service offerings and expand your clientele! Delivered anywhere in the U.S. in 1-2 weeks. Requires very little training and no additional staff.

20. HaloIR™ MAX

BREATHE & DETOX SUITE 5-SENSORY EXPERIENCE

This unit combines salt therapy and infrared sauna into one sleek, wood & glass booth. Available in multiple sizes. • Infrared Sauna + Salt Therapy • Industry’s Most Advanced Halogenerator • T-Max® Compatible • Industry’s Best EMF Protection • Integrated Control Panel w/Protocols

JK PRODUCTS

• Furniture-grade Cabinetry

JKproducts.us • 888.771.0996

• Easy Installation

ERGOLINE

• 5-year warranty on Booth & Halogenerator • Very Low Operating Cost

Dimensions (One Person Capacity): Width: 47” Height: 77” Depth: 48” Weight: 425 lbs

21. Vitality Booth™ MAX Salt therapy and red-light therapy combined in a high-quality glass booth. Integrated red-light panels are FDA-approved Class II

22. Vitality HLT

A PERFECT HARMONY OF RED & UV LIGHT

• Red-Light LED in tandem with UV for a more natural looking tan • Optimized Facial & Shoulder Tanning w/UVA LEDs • Superior Cooling • Cinematic Sound w/Bluetooth • Available in 2 versions: HLT3 50/4 & HLT 46/3

medical devices.

23. Vitality PLT

• Salt Therapy + Red-Light Therapy

• Advanced & Efficient UV-tanning Results

• Industry’s Most Advanced Halogenerator • Deep Red (660nm) and Near Infrared (850nm) light from above, front & sides • Available in 4 sizes (1-4 person capacity) • Blue-Light UV Sanitation System

Dimensions (One Person Capacity): Width: 40” Height: 88” Depth: 48” Weight: 500 lbs

• Optimized facial & shoulder tanning w/UVA LEDs • Superior Cooling • Cinematic Sound w/Bluetooth • Available in 4 versions: PLT3 50/4, PLT 50/4, PLT 46/3, PLT 42/3

24. Vitality TLT

A PERFECT TRIO OF RED, BLUE & UV LIGHT

• Blue & Red-Light LED for Advanced Skincare Results w/UVA LEDs • Personal Sunstyle*: Reduce or turn off UV for a LED-only session. • Available in 2 versions: TLT3 50/4* & TLT 42/3)

November 2023

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23.

ELEVATE WITH PURE LIGHT

• Optimized Facial & Shoulder Tanning

22.

24.

NEW Product Preview

WELLNESS JK

27. Revive Red Light Plus • Total Body Low-pressure Red Light

Revive Series

• Supports Active Recovery

Revive | reduce fine lines & wrinkles

• Energizing Vibrashape Foot Plate

Recover | aid in relief for aches & pains

• Full-body Anti-aging

Rejuvenate | improves skin tone & texture

25.

28. Wellsystem Wave

25. Revive PRO IR Laydown

AUTOMATED WATER MASSAGE BED

Relaxed Fitness – warm up or relax after

• Total-Body Red-Light & Near Infrared

training; effectively loosens muscles.

• Rejuvenation for Mind & Body

• Energy Boost

• Supports Active Recovery

• Increased Circulation

• Full-body Anti-aging

• Easy to Use & Customize • Large Touch-screen Display

26. Revive PRO IR Standup

LAMPS

• Total Body Red Light & Near Infrared • Supports Active Recovery • Energizing Vibrashape Foot Plate

SUNTAN SUPPLY

• Full-body Anti-aging

26.

info@suntansupply.org • 440.937.7775

REDSUN™ 29. Hybrid Tanning Lamps

27.

Upgrade your tanning systems to hybrid units to offer UV and red light in one session. • High-Pressure & Low-Pressure styles • Available in 400/500 Clip-in, 250-520W & 600/800W Plug-in. • FDA compatible in most tanning beds • Made in Germany

29. 28.

November 2023

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ASA News

ASA Government Relations E�forts Succeeding

ASA Executive Director Joe Levy testifies on behalf of the tanning industry at a meeting of the Senate Health Committee.

THE

American Suntanning Association is staying ahead of attempts to over-regulate professional indoor tanning facilities at the state and federal level in 2023. Efforts to keep under-21-year-old clients from using sunbeds in professional salons have been introduced in New York state, with anti-sun groups in California looking at the same. An under-18 bill in Ohio has been reintroduced once again as well, while other states continue to look at finding ways to restrict access to professional salons. ASA has worked to stop any of that from moving, with victories in the book or paths to victory still in play in all of our efforts this year.

And, more than ever, ASA’s promotion and defense of the market with policymakers is founded in constructive dialogue that positions tanning professionals as part of the solution in real-world sun care. ASA came out on the winning side in all 11 state legislative issues raised in 2022 without a defeat, using science to convince legislators that our approach to sunburn prevention and parental consent for tanners is the best way to address sun care issues. In the past two years, ASA is 25-0 in state capital issues. Many of these issues involved proposed under-18 or even under-21 age restrictions for usage of a professional sunbed facility. In many cases, ASA

convinced would-be bill sponsors not to even introduce bills after seeing the science that does not support that approach. Some of our victories involved tax bills and other issues. “We have blazed a common approach of putting real-world sun care in constructive, scientifically supported terms,” says ASA Executive Director & Director of Scientific Affairs Joseph Levy. Since 2015, ASA has convinced state legislatures 120 times that our positions make sense – continuing to win when we have the opportunity to lay out the unintended consequences of anti-sun legislation. “We can demonstrate that our position is scientifically solid,” stated Levy, who has now traveled to 43 different state capitals on behalf of ASA and ASA partners. Levy has met with state officials and legislators nationwide again this year, with meetings in California, Ohio, New York and New Jersey already leading to positive results. “The best way to keep legislation from getting any traction is to re-dedicate your tanning business to professional practices, sunburn prevention and to be worthy of the path that is being blazed for the tanning market of tomorrow,” Levy added. “And get involved with ASA. We need your support.”■

About the ASA: Founded in 2012, the American Suntanning Association is committed to defending and growing the industry through a detailed and proactive plan directed by an all-salon board and executed by more than two dozen management and consulting team members who specialize in this type of work.

November 2023

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TO JOIN ASA TODAY, VISIT AMERICANSUNTANNING.ORG/REGISTER.

Ergoline Focus

Embrace Your Glow with The Vitality Series by Ergoline

What You Need to Know About Innovative Tanning Technology

the tanning world, where the pursuit of a sun-kissed glow meets cutting-edge technology, Ergoline’s Vitality series shines like a beacon of innovation. As the tanning industry continues evolving, Ergoline remains at the forefront with its groundbreaking light technology, including red-light and blue-light LEDs and the Spectra LED facial tanner. At the heart of the Vitality series lies its revolutionary red-light and blue-light technology. Unlike traditional tanning beds focusing solely on bronzing the skin, the Vitality series takes a holistic approach to skin health. Red light and UV combined curate a

Cinematic Sound & Bluetooth: Immerse yourself in a world of tranquility with customizable music tracks. The Vitality series allows you to curate the soundtrack to your tanning journey.

Next Level Customization

Personal Sunstyle: The Vitality series

• Advanced Options with Red, Blue & UV Light • Personal Skincare, Red-Light Only Session • Premium Comfort Features non-invasive experience that enhances your skin’s overall texture and tone to create a radiant, youthful glow. Complementing the red light is the energizing blue light. By harnessing the power of these two distinct light wavelengths, Ergoline’s tanning beds offer a comprehensive skincare experience that extends beyond tanning. Ergoline understands that tanning is about achieving a desired shade of bronze and enjoying a sensory escape. The Vitality series has been designed to offer a multisensory experience that tantalizes all the senses. 38

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Aqua Fresh & Aroma: Elevate your mood and relaxation with the integrated aroma and aqua mist feature. Enhance your well-being and turn your tanning session into a spa-like escape. Ergonomics: The Vitality tanning beds

are designed for comfort and support. Ergonomic features ensure you can relax in style, making the most of your tanning time.

doesn’t believe in a one-size-fits-all approach, allowing you to adjust your UV exposure or turn off UV for an LED-only session. With Ergoline’s cutting-edge technology, you can personalize your tanning experience to suit your unique needs and preferences.

Intensity Control: Adjust the UV intensity to match your skin type and tanning goals. The Vitality series offers a range of options, from gentle glow enhancement to a deeper, more robust tan. Session Length: You can choose the

duration of your tanning session, allowing you to optimize your time and achieve your desired results.

Skincare: Including red-light and blue-

light technology allows you to incorporate skincare into your tanning routine. Whether you’re targeting wrinkles or acne, the Vitality series has you covered.

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In a world where tanning has evolved into a holistic experience that blends beauty, wellness and relaxation, the Vitality series by Ergoline stands out as a game-changer. Its red-light and bluelight technology, multisensory features and personalized options offer a comprehensive tanning experience beyond mere bronzing. Embrace radiance, enhance your skincare routine and indulge in tranquility with the Vitality series. It’s time to step into the future of tanning. ■ For more information about Vitality by Ergoline and JK Products & Services, visit jkproducts.us or contact sales@jkamerica.com

Lync IT

Maintenance Matters To

ensure its success, your business depends on several key components: technology, personnel and equipment are a few of the most crucial that, when you think about it, are also quite interrelated. This strong dependency is enough to give any salon and spa operator the motivation to always have an overall maintenance plan in place. To start, your tanning and spa-related equipment are most likely controlled by a salon management program and a timer system. Not only is your equipment operated via these technologies, but your point-of-sale and back office systems are likely to include an equipment maintenance function. As a result, it’s imperative that as part of your IT-related preventative maintenance, your operating systems and software are up-to-date and running supported versions, and that you’ve installed anti-virus programs. Your data is the lifeblood of your business – make sure that you have backups running regularly on a rotation schedule and housed offsite. It’s also a good idea to have items like an extra workstation or peripherals such as a timer manager pre-configured and on standby at all times; should one of these items fail, you can easily swap out hardware with little, if any, impact on your operations. Documenting maintenance electronically will not only aid in efficiency but also extend the life of your equipment. Being informed of the work completed on a unit will allow you to easily schedule future maintenance and essentially result in avoiding unnecessary future repairs. Having a point-of-sale system that is 40

November 2023

unified with your equipment maintenance system will enable staff to submit maintenance requests and easily communicate details of the issue by selecting from a list of pre-configured and customized options. Additionally, those details can be noted, and the equipment can also be temporarily inactivated based on the severity of the issue.

Do yourself, your staff and your equipment a favor and deploy the necessary resources to efficiently manage and maintain it! Implementing these types of measures will not only give you an overall picture of your equipment’s health, but also encourage your staff to take as much pride in the condition of your tanning and spa units as you do. Speaking of staff, as a salon is heavily dependent upon technology and equipment, it is worth considering employing someone to assist with your IT needs from a hardware and software perspective, as well as someone to assist with your equipment needs. An efficient maintenance module will automatically assign a ticket to the person

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responsible for completing the work based on the type of issue selected, and can essentially include maintenance on everything from equipment and IT to general facility upkeep. If you have multiple locations, this will also aid the technician in scheduling and knowing what parts are needed at each salon; saving time and of course, money. An equipment maintenance system will allow your staff to log their activities on the tickets assigned to them and update the status of the issues throughout, so that you are well informed of the progress – perhaps they are waiting to receive a part or will need the assistance of another employee. The technician can check the item off their to-do list by marking the ticket “resolved” when the maintenance is completed. Utilizing such tools will not only keep you regularly informed on the status of some of your most substantial business assets, but these detailed records will help increase the resale value of your equipment which will be especially helpful should you be looking to refresh your equipment mix. Equipment maintenance is crucial to providing the best service and superior results to your customers. Do yourself, your staff and your equipment a favor and deploy the necessary resources to efficiently manage and maintain it! ■

About the Author: Melissa Damiani is the Sales Manager of SunLync Software, Inc. a member of the JK-North America group of companies. With the company since 2002, Melissa has served the organization in several capacities, and has extensive knowledge of all aspects required to deliver robust salon management software solutions that are designed to enable measurable growth within its users’ ever-evolving business models. Call Melissa at 866.SUNLYNC x3 or email mdamiani@sunlync.com.

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By Melissa Damiani

Monthly Motivation

10X Business Transformation Strategies By Grant Cardone

again. Consumers buy overpriced products all the time. Luxury cars. Designer clothes. Gourmet food. It all costs more, but people happily pay for these daily. The secret to all of those sales is one thing: value. Once you fully understand this, you never have to lower your price – ever. Then, your approach becomes showing the advantages and features that matter to your customer. This is one of the first business transformation strategies that resulted in incredible revenue for me. I suggest you invest into implementing the following action.

INVEST IN GREAT PEOPLE

PROMOTE EVERYWHERE, ALL THE TIME First, I am going to talk about the most important one of all: marketing. Why is it No.1? Because I did not prioritize promotion sooner, I lost out on massive amounts of business. And, I don’t want you to make the same mistake. Customers don’t buy from companies or people they don’t know. The only solution is to put yourself, your brand and your company in the spotlight. Also, you have to do it constantly and 42

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consistently or it won’t matter! There is a lot of noise out there; but frequency will get you in front of the right audience for your product or service. Mastering this business transformation strategy alone can add millions. Take advantage of free social media platforms and get known. In the meantime, make sure you know your value.

AS AN ENTREPRENEUR, YOU MUST KEEP REACHING FOR THE NEXT LEVEL OF SUCCESS. NEVER LOWER PRICE – ADD VALUE The next topic is the biggest excuse business owners use for losing sales to competitors: “The other guy sells it for a lower price down the street.” The fact of the matter is that this justification is proven wrong time and time

ALWAYS SEEK MORE BUSINESS TRANSFORMATION STRATEGIES Ultimately, these business transformation strategies will help add millions in income. However, the legends of business are always chasing further milestones. For that purpose, they are regularly seeking more training and strategies to add techniques to their playbooks. Never be satisfied. Keep learning. And, be great. ■

About the Author: Grant Cardone is a New York Times bestselling author, the No. 1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media and finance. His companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.

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our current economic climate, companies of all sizes are struggling. So, what’s the difference between the ones that survive and those that fail? The answer is: multiple flows and tools to feed their growth. In this article, I reveal business transformation strategies that I’ve used to add millions to my top line. As I said, the most successful entrepreneurs have an arsenal of ways to expand their organizations. If you only have a few techniques, you are actually living dangerously – and not in a good way. You are then at risk when the market changes or that method no longer works. Over my 30-plus years in the game, I have used these business transformation strategies to add millions. As a result, they are adaptable across industries and markets. With that in mind, let’s dive into these practices so you can start seeing more revenue opportunities.

This is an unpopular thing to say, but I have seen no evidence to disprove it. There are no business giants run by solopreneurs. These mega-corporations may have brilliant CEOs, but they also have huge workforces. It only makes sense that you need a strong team to reach great goals. I promise you that you are not saving capital by refusing to hire. What you’re doing is staying small. Hiring the right employees is a game-changing strategy that frees you to do what you do best. At the same time, it allows you to accomplish more. And as an entrepreneur, you must keep reaching for the next level of success.

UK View

Turning Up The Volume For Tanning Bed Use By Gary Lipman

November 2023

and millions of followers of course aspire to look just like them; but inevitably, this needs to be achieved via a significantly more affordable route and, as such, the tanning salon firmly ticks that box. Reaching out toward the other end of the age spectrum, we find an increasing body of published

Generally, successful salons will already have a well-honed social media presence and the influence of good content on increased salon footfall is undeniable. research and subsequent media coverage that surely demands a dynamic shift in the existing erroneous thinking around the long-standing sun-avoidance message. The research speaks for itself: those who have more regular UV exposure and avoid burning live longer than those who avoid the sun. And so, the alignment of the stars seems to be in play for our industry. Yet, this will not be without challenge nor without need for further education, even within some of our own ranks. A classic example of a message that needs clearer understanding is that UV light is the same, whether from the sun or a tanning bed. There are those who would have our customers, and indeed potential customers, believe that the UV light generated in

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a tanning bed is somehow different – and not in a good way – to that generated by the sun that reaches the Earth’s surface. This is, of course, scaremongering nonsense from people typically overcome by ideology and self-obsession. We know that, unlike sunbathing in the sunshine, a tanning bed session is a controlled UV exposure designed to tan and not burn. And this is just one example of the misinformation we need to continue addressing as part of our ongoing education about responsible tanning. Exciting times ahead, I think, and as an industry we need to ensure the volume is turned up fully to ensure we are heard. ■

About the Author: In the tanning industry since 1982, Gary Lipman is Managing Director of the UK subsidary of Ergoline, and runs Ergoline Plus, the exclusive distributor for a wide range of sunless products & spray systems. He is also Chairman of the UK’s Sunbed Association & a European Sunlight Association member.

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The

popularity of tanning beds is growing. That is a fact – a gloriously welcomed fact and one that we as an industry should maximise upon for all the right reasons and irrefutably, in a professional and responsible manner. Driving this popularity are predominantly those aged 18-25, with recent data by a UK charity suggesting as many as 42% of this age group have used a tanning bed. And it is this age group that we need to connect with, in particular, to ensure they are receiving the correct advice and information about tanning responsibly, thereby helping the industry grow organically and aiding retention of their custom going forward. Alongside the provision of correct information and protocols in salons, social media is undoubtedly key to achieving this objective and, as mentioned last month, I would love to see our industry commission a globally-blended campaign that takes our established in-salon professionalism and focus on responsible tanning directly onto the platforms engaged with by this age group. Generally, successful salons will already have a well-honed social media presence and the influence of good content delivering increased salon footfall is undeniable. And for those yet to dip their toes in the social media water, it never is too late! I know of a salon that has just ten videos on their account but one of those has attracted just under 1 million views! Many of this salon’s new customers visited the salon after seeing the video and almost without exception, they were ages 18-25. Social media influencers are also continuing to drive salon footfall. With many appearing tanned and seemingly on perpetual holiday, their collective millions

Feature

Regulation Rundown By Joe Schuster

November 2023

However, individual states may enact their own regulations regarding the wearing and cleaning of reusable eyewear, along with many other regulations specific to indoor tanning. Sunlamp compatibility is also defined. A replacement lamp must not emit UV output that is + or - 10% of the originally installed lamp’s output, nor can it alter

YOUR TEAM NEEDS THE FACTS ... FROM SUN IS LIFE! the recommended exposure schedule. All sunlamps must also have a “warning” label etched on the glass. Simply put, just because a lamp “fits” in the sunbed, does not mean that it’s FDA compatible. A letter of compatibility that’s been registered with the FDA must also accompany the replacement lamp and that letter must originate from the lamp’s manufacturer. To determine exposure schedules, the industry standard for salons is to use an individual tanner’s skin type as rated 1-6 on the Fitzpatrick scale. Note that the exposure schedule is based on the output of four MED (Minimal Erythemal Dose) for a Skin Type II person. Huh? Well, an MED is the least amount of UV exposure needed to create a

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discernible pinkening of the skin on a person with Skin Type II. No sunbed can emit more and this output is adjusted by the exposure schedule. Typically, the higher the UV output, the shorter the tanning session. But it’s not only the lamp; the thickness of the acrylic shield, proximity of the tanner’s body to the sunlamps and output of the system’s ballast are also considered for the schedule. The FDA does not list the number of hours of usage after which a lamp should be replaced, only that “worn out” or non-functioning lamps should be replaced. Hey, did you know that if a sunbed’s exposure schedule label or warning label is worn off (illegible), it’s the responsibility of the salon operator to replace it? Yup, and it’s the bed manufacturer’s responsibility to make the replacement label available. For more info on the interactions of the FDA, sunbeds and lamps, you know what to do … get the facts with Sun is Life Certification today! ■

GET THE FACTS WITH...

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The

media has typically had a disdainful view of indoor tanning. This includes the position that among the biggest problems with our industry is that it’s not regulated. Well, that would come as a shock to the Food and Drug Administration which has regulated sunlamps and sunbeds in the U.S. since the inception of modern indoor tanning in 1979! Here’s some of what that regulation entails. Section 1040.20 of the Code of Federal Regulations Title 21 (21CFR1040.20) under “Performance Standards for Light-Emitting Products” covers such items as sunbed timers, compatible sunlamps, exposure schedules, eye protection and more. However, these regulations are geared toward manufacturers of products rather than the salons where they are used. A question from the Sun is Life® Certification exam that tangles many students concerns eye protection. One would assume that the FDA would absolutely mandate that reusable eye protection (goggles) be cleaned and disinfected after every use. A no-brainer, right? Wrong! The FDA Code of Federal Regulations regarding eye protection covers several specifics: Code-compliant eyewear must block 99% UVA and 99.9% of UVB rays from penetrating the eyelids. Its lens must also allow visible light sufficient for a tanner to read the exposure schedule posted on the sunbed and reset the timer (to wit, turn the sunbed off) if needed.

Contributors

IST has the experts! Grant Cardone

CARDONEZONE A New York Times bestselling author, the No. 1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media and finance. His companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.

Melissa Damiani

SUNLYNC SOFTWARE, INC. Melissa Damiani is the Sales Manager of SunLync Software, Inc. a member of the JK-North America group of companies. With the company since 2002, Melissa has served the organization in several capacities, and has extensive knowledge of all aspects required to deliver robust salon management software solutions that are designed to enable measurable growth within its users’ ever-evolving business models.

Jerry Deveney

SUNFORCE MARKETING, INC.

Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.

November 2023

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Gary Lipman

ERGOLINE-UK, ERGOLINE PLUS In the tanning industry since 1982, Gary is Managing Director of the UK subsidiary of Ergoline, and runs Ergoline Plus, the exclusive distributor for a wide range of sunless products and spray systems. He is also Chairman of the Media Committee for the UK’s Sunbed Association & a European Sunlight Association member.

Lisa Saavedra DEVOTED CREATIONS

As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 18 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen the IST Magazine “Person of the Year” five times.

Joe Schuster

SUN IS LIFE® An industry veteran and consultant, Joe has taught salon operator training since 1995 and has served as an advocate for indoor tanning in many capacities. A sought-after speaker and presenter at both national and regional trade events, he also interacts with the FDA, state and local regulatory agencies. Joe is director of Sun is Life Training & Certification.

Distributors

Leif Vasstrom

SUPRA Industry veteran Leif Vasstrom founded Napa, CA-based Supra Brands Group in 2004, and has been at the forefront of sunlamp innovation since 1978. He opened the first tanning salon in NYC on Madison Avenue in 1978. In 1985, his company designed the Breeze Salon Software and business management program, acquired by SunLync in 2003. He launched the Silver Solarium equipment line in 1978, and Dr. Müller systems in 1993. In 1986, he helped start Applied Digital (T-Max). In 2011, Supra acquired industry forum tantoday.com as a means to further the message about the positive aspects of moderate UV exposure.

Suntan Supply 35350 Chester Rd. Avon, OH 44011

440.937.7775

INFO@SUNTANSUPPLY.ORG SUNTANSUPPLY.ORG

Alex Zeedyk DEVOTED CREATIONS

A recent University of South Florida grad, Alex holds a degree in Marketing. She started as an intern in 2021 and has since transitioned into the role of Client Relations and Social Media Specialist. With over five years of experience working in salons, she has real-world knowledge that combines with a passion for skincare and products. Alex works closely with the company’s product distribution network and 5 Star Diamond Salons to provide the support they have grown to expect from DC.

Four Seasons Sales & Service, Inc. 2350 Lakeway Cir. Paris, TN 38242

800.325.2769

SALES@FSTANNING.COM FSTANNING.COM

Marketplace

November 2023 istmagazine.com