LEISURE + TRAVEL PRODUCT DESIGN
CREATED BY LORI LO
CONTENTS
TOPIC RESEARCH & MARKET STRATEGY
PROPOSAL 1
- BRAINSTORMING
- DESIGN CORE
- DESIGN CORE
- MARKET ANALYSIS
- SKETCH
- STP
- PRODUCT MOODBOARD
- IDEA CONCEPT
- VALUE CHAIN
- PERSONA
- SCENARIO
- SKETCH
PROPOSAL 2
- POV
- IDEA CONCEPT
- EMPATHY MAP
- SCENARIO
- CUSTOMER JOURNEY
TOPIC RESEARCH & MARKET STRATEGY
BRAINSTORMING
Topic Research
MARKET ANALYSIS
1. Technologies improve the convenience of travel
3. Creating new unforgettable memories and great motivations
2. Maintaning good health and having fun
4. Valuing personal independence and freedom through travel
The 10 results are made by Booking which has integrated 1.28 billion comments in 19000 surveys from 26 countries.
5. Reminiscing the childhood memories and feelings
7. Pop cultures becomes the latest indicator of travel trends
6. Traveling with accompanies is comfortable and amazing
8. Experiencing the cultural, local life different from original life
MARKET ANALYSIS Learning new skills from packing, do not put some useless products and classified items clearly are some important tips. 1. Personal Identifications and documents
6. Selfie sticks
2. Changes and Bank cards (Credit cards)
7. Portable clean towels
3. Commonly used medicines
8. Travel sleeping bags
4. Traveling skin care packages
9. Eye masks
5. Packaging of Toiletries
10. Charger cables, headphones, and plug adapters
1.Flexible schedule 2.More opportunities for taking diverse transportations 3.Arranging schedule could satisfy the achievements
1. Languages communication 2. Arranging accommodations and transportations personally 3. Travelers can’t know the exact locations accurately 4. Spending more times on preparation before the journey
1.Bringing the benefits to the development of economy 2.More opportunities to learn the local cultures deeply 3.Learning how to be independent 4.Preparing the languages personally
1.Getting lost and involved in dangers easily 2.Staying in some youth hostels might provide mix dorms 3.Facing emergent situations might get overwhelmed
PRODUCT MOODBOARD
PERSONA MOTIVATIONS
PERSONALITY Introvert
Extrovert
Sensing
Intuition
Thinking
GOALS - To broaden my horizons - To learn more knowledges - To be more independent Motto:
FRUSTRATIONS
Owning money can be powerful,
- Cleaning problems
but you should surrender without
- Personal items
any budgets.
- Allergic, Medicine
NAME: Alice Chang
FRUSTRATIONS
AGE: 19
Alice is a nineteen-year-old university student
OCCUPATION: Students
who enjoys travelling a lot. She likes to visit
STATUS: Single
foreign countries for experiencing cultural
LOCATION: Taichung, TWN
differences. Mostly she goes some neighbor countries independently, but she prefers participating with tour groups if taking long
Extrovert
Optimistic
Enthusiastic
distance trip due to the convenience.
Judging
Feeling Perceiving
TECHNOLOGY IT and Internet Software Mobile Apps Social Networks
BRAND
POV PRIMARY 1. Accommodation: The sleeping quality is important to her, therefore, pillows and beds are highly-valued.
2. Food: She is quite afraid of having stomach ache.
3. Cleanness: Keeping the spaces and toilet clean are important.
SECONDARY 1. Great views: She is obessed with taking good pictures in a variety of attractions. 2. Souvenirs: A great number of satisfying souvenirs, in particular the useful items.
3. Urban places: Visiting the main cities in foreign countries is necessary.
EMPATHY MAP
1. Traveling can broaden my horizons.
1. The recommendations from social medias
2. Attending Travel Fair
2. The promotions of Travel Fair
3. The introducing videos from youtubers
3. Family’s preferences
4. Unhygienic environments, uncomfortable
4. The descriptions of tour guides
beds are unacceptable during the journey. 5. Independent travels and group tours depends on distances 6. Tour guides and tours are the key options. 7. Personal suitcase collects private stuffs.
DO/SAY
HEAR
1. I’ll prepare some facial spray as skin
1. Taking pictures of plane’s wings, selfie, or
protection when I were in dry places.
sometimes recording the short videos then
2. I'm afraid of not acclimated to the local
posting on social medias.
environment, therefore I always take some
2. Shopping is necessary for me, but some
stomach ache medicine.
souvenirs such as key chains or mugs are
3. I like venturesome journey, and expect to
not my preferable items.
try the road trip, view the northern lights,
3. I would rather pay more for enjoyment
and visit some extinct islands.
4. Urban areas are always attractive.
4. Spending too much time for taking transportation is uncomfortable.
FEEL
THINK
GAIN
PAIN 1. How to maintain the clean and clear
1. Fresh and clean products for emotional feelings
environments with devices?
about the environments
2. How to classify the suitcase systematically?
2. Planning the travel necessary items logically
3. How to create stable and comfortable slumber?
3. Products for sleeping naturally and comfortably
4. How to find great angles for photo shooting in
4. Systematic products which keep body clean
each attractions with tools?
5. Tools for assisting capturing the best angles for
5. How to keep body clean in everywhere?
best photo shooting
6. How to let travelers get used to the local
6. Integrating the products of comforting the
conditions, such as weather, food, humidity etc.?
physiological conditions
KEYWORDS Clean
Comfortable
Comfortable
Systematic
Convenient
CUSTOMER JOURNEY
PROPOSAL 1
DESIGN CORE
With regards to the main purpose of travel, the majority of people are longing for traveling. Nevertheless, what’s the purpose of traveling? The progressive techniques increase heavy pressures gradually especially people living in the modern society. Therefore, releasing stress become an important issue in each day.
SKETCH
IDEAL CONCEPT To reach some similar goals on dealing their emotions, pressing or pushing become great actions for relaxing.
IDEA CONCEPT
The Capsule calendar combines the functions of calendar, humidifier and the diffusion of essential oil. The buttons of calendar are changable.
Pressing the daily capsule, pushing the essential oil into the humidifier, then diffuse the essential oil in the surroundings.
Two buttons installed beside the machine are used for turning on the humidifier and the night light respectively. Plus, the humidifier’s nightlight also provides great sleeping mood at nights.
R1
42
62
0
R2
11 0
160
°
R3
14.87
254.61 0
95
0 R1
R6.9
18
146.95
19.73
R4
30
0
5 2.
27
20.43
R6
44.45
160
13.80
64.45
198.17
MAIN BODY Unit: mm
MONTHS
YEAR 60
40
DAILY CAPSULES 16
19
25
13 R5
50
R2
3
. R1 30
TWO BUTTONS R5
R3
2.50
R2
SCREWS 14.50
8
24
10
R2
30 R4
8
15.50
0 7.5
Unit: mm
PROPOSAL 2
DESIGN CORE
The market analysis shows substantial numbers of travelers requiring their personal belongings as necessities. Moreover, some researches also state that the independent travelers especially women, most of who prefer having their personal and customized on body cleaning. Apart from that, this is also a topic I have experienced through each journey i have been through these years.
STP
Market segmentation:
Market targeting:
Market positioning:
too many things.
enthusiastic female travelers
personal hygiene and liberty
-Because females’ requirements
- Characteristics: Independent,
importantly.
on hygiene are much more
energetic, adventurous
-Independent women are dare to
diverse, therefore this product
- Independent travelers
take risks and try refreshing things
is female-oriented
- Although the personalities
bringing out another standpoint
-On the psychological side, this
are not that as picky as other
from the original product mode.
product is not only devoted
travelers, but still require for the
-Based on easily carry and
to following the fresh trend of
fundamental hygiene
cleaning, this can satisfy the
females, but also focus on the
- Not that loyal but dare to try
travelers needs during the
practicality of the product.
new things
transferring and maintain the
-People who don’t like to bring
- Target audience: 18~40 tear-old
-Independent women value their
cleanness with their preferences.
VALUE CHAIN
Firm Infrastructure:
A
Accommodating containers, bathing capsules, molds for manufacturing capsules, colored printing, plastic processing
Human Resource Management: Research & Development department,
A
Firm Infrastructure
B
Human Resource Management
C
Technology Development
Internet marketing department
D
Procurement
Technology Development:
E
F
B
Industrial/Graphic design department, Marketing, Manufacturing, Procurement department, Quality Control Department,
1. R & D department devoted to researching
G
H
Inbound
Operation Outbound Marketing
Logistics
Logistics
and Sales
various flavors for satisfying customers.
I Service
2. Industrial/Graphic design departments design
C
the shapes and forms, which could correspond to ergonomics, also provide diverse choices. The main idea is for practical usage, and meets the requirements of travelers to carry things easily in any situations.
D
Procurement:
Materials of making soap(olive oils, sodium hydroxide, ethereal oil ), containers, packaging
Inbound Logistics:
Marketing and Sales:
Making prototypes to re-check detailed
marketing 4P methods to clarify the points.
appearance of products, then confirm if the
Price:
manufacturing progress goes successfully
Products are moderately priced.
Manufacture and Production:
Product:
CNC Machine, Plastic injection molding
Advocating the healthy showering steps and
factory、Ultrasonic Welding、Printing
satisfying travelers’ personal preferences in
company、Quality control
personal daily necessities.
Pre-test:
E
Package:
Listing the marketing and sales thing in
H
Printing, Packaging, Transportation
Place:
Sales:
Online marketing and consignment
Advertisement design, Running online stores,
Promotion:
Releasing new products
1. Special festivals in short-term, Promoting the new flavors regularly in long-term.
Operation:
F
2. Cooperating periodically with specific
Researching new flavors, making the bathing
travelers, youtubers, travel agents, and
capsules, designing new specifications forms,
sponsoring the traveling programs.
and improving the molds
G
Those capsules are easily carry anywhere.
Outbound Logistics:
The costs might be raised because of the rising price of materials.
I
Services:
Online stores provide some suggestions and diverse alternatives for sensitive skin.
IDEA CONCEPT
IDEA CONCEPT After a couple analysis, the benefits of capsules enable to apply well in this product.
DESIGNED IN 2019.03 PUBLISHED IN 2020.10