Dear customer…

Welcome to our royal edition of Headlines and as the warmer months approach, it’s time to take advantage of our fantastic summer promotions to drive sales and profits during what is a really busy time of the year for the trade.

The coronation of King Charles III provides a brilliant opportunity to boost sales in pubs and bars across the country with extended opening hours to 1am from Friday 5th May to Sunday 7th May. To help you make the most of this special event we have included some coronation highlights and tips to plan for a bumper weekend.

#cheersforCharles

May and June also see a flurry of football finals with a host of big games set to draw in the crowds. The domestic and European competitions reach their thrilling climaxes and where better to share the excitement than your venue? Now is the time to plan for profit by ensuring your screens are set up and your promotions are strong to keep your customers in for longer.

There’s also the Epsom

Derby and Royal Ascot in June and of course

Father’s Day on the 18th.

With one in three of all purchases being premium and super premium drinks this edition focuses on category advice for premium spirits and also World Gin Day on the 10th June to help you maximise the potential for profits.

Let’s spring into summer –and enjoy some right royal profits!