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Champers Headlines Mar - Apr 2025

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Headlines March - April 2025

LONDON

BRIGHTON

020 8961 2889

01273 513780


www.unitaswholesale.co.uk

HEADLINES · mar-apr 2025


@UnitasWsale

@UnitasWsale

BUY 3 CASES OF ANY THATCHERS CIDER & GET 1 CASE FREE

THATCHERS KATY 7.4%

THATCHERS JUICY APPLE 4.0%

THATCHERS BLOOD ORANGE 4.0%

THATCHERS ZERO

Elegant and light, Katy is a sparkling medium dry cider crafted from the finest Katy dessert apples.

A mouth-wateringly fresh flavour, Juicy Apple is made with a blend of sundrenched apples and 100% renewable electricity.

Blood Orange is a vibrant, sparkling cider bursting with natural blood orange flavour.

Zero is a golden, medium dry, crisp, alcohol free cider. A cider with all the flavour and none of the alcohol.

*Buy three cases of any 6x500ml Thatchers Cider (Juicy Apple, Blood Orange, Katy or Zero) and get one 6x500ml case of bottles free.

Mar-apr 2025 · HEADLINES


www.unitaswholesale.co.uk

HEADLINES · mar-apr 2025


@UnitasWsale

@UnitasWsale

Mar-apr 2025 · HEADLINES


www.unitaswholesale.co.uk

83% of bartenders see COCKTAIL PREMIUMISATION ON THE RISE* Customers are increasingly “moving away from being ‘consumers’ of products to ‘curators’ and ‘collectors’ of experiences”*, with premium drinks and experiences continuing to rise in popularity. Ensure your venue is offering customers premium options for success in 2025!

41% of spirit drinkers agree it’s worth paying more for quality**

STAFF EDUCATION

TELL A STORY

Outstanding service, excellent bartending skills and customer engagement are key to boosting sales of premium cocktails. Well-trained staff members can make informed recommendations and create eye-catching drinks.

Customers today are interested in the heritage and sustainability of products. Introducing stories around brands or drinks can be a useful technique for upselling premium products. Include these stories on your drinks menus and educate your staff to be able to talk about products with confidence.

*2025 Bacardi Cocktail Trends Report **https://www.morningadvertiser.co.uk/Article/2024/12/17/diageos-claire-warner-talks-about-the-potency-of-bar-staff-in-commercial-gains/

91% of consumers are likely to order the drink recommended by staff**

UPGRADE THE SPIRIT Promote premium spirits in cocktails. For example, transform a standard Mojito (number 1 cocktail for 2025!*) by upgrading from house rum to Mahiki White Spiced Rum. The categories leading in premiumisation are*:

1. Tequila

2. Mezcal

3. Vodka

NO & LOW

TWIST THE CLASSICS

No & Low drinks will continue to be a defining trend for 2025, with health and wellness being top priorities for more and more consumers, particularly Gen Z.

A simple way to upsell is to introduce customers to a novel twist on a classic cocktail. E.g. Negroni is typically made with gin - twist by using a different premium spirit.

Creative, flavourful, lower ABV cocktails with the same attention and look as regular cocktails are an essential offering in 2025.

The top cocktails that bartenders want to reinvent and create more are*: Low ABV

Margarita

Martini

Google searches for St-Germain Spritz increased by 52% in 2024*

HEADLINES · mar-apr 2025

Paloma

Negroni


@UnitasWsale

@UnitasWsale

Mar-apr 2025 · HEADLINES


www.unitaswholesale.co.uk

A TASTE OF THE CARIBBEAN

BUY 5 FROM

THE BACARDÍ RANGE TO RECEIVE

1 x FREE BACARDÍ COCONUT

BACARDÍ CARTA BLANCA IS THE WORLD’S MOST AWARDED SPIRIT

4 OUT OF THE TOP 10 CLASSIC COCKTAILS CONTAIN RUM

33% OF ON TRADE CONSUMERS SAY HIGH QUALITY DRINKS ARE MORE IMPORTANT AND THEY ARE WILLING TO PAY MORE

ENJOY BACARDÍ RUM RESPONSIBLY. © 2023. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS OF BACARDÍ & COMPANY LIMITED. *MAX 2 DEALS PER CUSTOMER. RUM RANGE OFFER INCLUDES: BACARDÍ SPICED 70CL, BACARDÍ CARTA ORO 70CL, BACARDÍ RASPBERRY 70CL, BACARDÍ OCHO 70CL, BACARDÍ AÑEJO CUATRO 70CL, BACARDÍ CARIBBEAN SPICED 70CL & BACARDÍ COCONUT 70CL.

HEADLINES · mar-apr 2025 UKBAC126_AV17_Range_Buy_5_get_1_Free_Coconut_HP_185x130mm_AD_AW_v2.indd 2

11/05/2023 15:13


@UnitasWsale

@UnitasWsale

Make Your Spring Sparkle

Put the fizz back into your wine sales in 2025. By promoting sparkling wines, you will be signalling that your venue is the place to have a great time, and you can also boost your margins by using these in spritz cocktails.

SPARKLERS MAKE THE TOP 10 4 of the top 10 wine brands to stock in 2025 are sparkling!*

7

9

Promote your sparkling wine offering in relation to Mother’s Day and think about running a special promotion for the weekend!

New

Entry!

her's D ot

ay

WINE SALES INCREASED BY 48% ON MOTHER’S DAY IN 2024!**

10

M

4

Sunday 30th March

2025 WINE TRENDS*** EMERGING WINE REGIONS Consumers are becoming more adventurous and actively looking to try new and different wines. Look out for sparkling wines from emerging countries such as Greece, Croatia, Romania and of course English Sparkling Wines.

ORGANIC & BIODYNAMIC WINES Customers continue to be increasingly aware of sustainability. Biodynamic winemakers use less chemicals and try to use all that they can from their land, such as using wild yeasts.

LOWER ABV WINES With many customers focussing more on moderation there has been an improvement in the quality and flavour of alcohol-free sparkling wines.

QUALITY COUNTS Customers are choosing quality over quantity more and more in 2025.

THE GROWING THIRST FOR ENGLISH SPARKLING WINE***** English wine is growing in popularity with huge momentum. In 2024, there were 4209 hectares under vine over 1030 vineyards in Britain – an increase of nearly 75 percent over five years – vine planting is currently projected to reach 7600 hectares by 2032. In the UK sparkling wine market, English fizz volumes have grown by 22% in recent years.**** Stocking English sparkling wine also taps into the sustainability trend.

*The MA Drinks List: Top Brands to Stock in 2025 **Morning Advertiser: Wine sales in pubs soar by 48 on Mother's Day 2024 ***Morning Advertiser: Wine trends for pubs to look for in 2025 **** https://www.reuters.com/sustainability/english-sparkling-wine-gets-extra-fizz-sustainability-2023-10-16/ ***** Wine-searcher.com: The-growing-thirst-for-english-wine

Mar-apr 2025 · HEADLINES


www.unitaswholesale.co.uk

HEADLINES · mar-apr 2025


@UnitasWsale

@UnitasWsale

Mar-apr 2025 · HEADLINES


www.unitaswholesale.co.uk

HEADLINES · mar-apr 2025


Champers

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Champers

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Champers

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Champers

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Champers

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Champers

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Champers

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Champers

HEADLINES · mar-apr 2025


Champers

mar-apr 2025 · HEADLINES


Champers

HEADLINES · mar-apr 2025


Champers

mar-apr 2025 · HEADLINES


Champers

Whatever you’re making, make it better.

Winner of multiple taste tests versus established brands!

urs

Lique from

Try the new Riviera Syrups and Liqueurs range, available now!

.49

£6

Over 30 liquids in the range! Challenge us to a taste test. For more details contact Robert Darfi on 07787 532002 or rdarfi@rivieradrinks.co.uk

HEADLINES · mar-apr 2025 044_Riviera_A5_Brochure Slots Spring 25_Liqueurs only_AW.indd 1

12/02/2025 13:47


@UnitasWsale

@UnitasWsale

Mar-apr 2025 · HEADLINES


www.unitaswholesale.co.uk

HEADLINES · mar-apr 2025


@UnitasWsale

@UnitasWsale

Mar-apr 2025 · HEADLINES


www.unitaswholesale.co.uk

HEADLINES · mar-apr 2025


@UnitasWsale

@UnitasWsale

Mar-apr 2025 · HEADLINES


www.unitaswholesale.co.uk

HEADLINES · mar-apr 2025


@UnitasWsale

@UnitasWsale

Great Taste. Zero Sugar. SAVE £3.00 Coca-Cola Zero Sugar is the fastest growing Light Cola Brand in GB Pubs

Coca-Cola Zero Sugar 330ml glass bottle

in value (£)*

Contact your account manager for more information © 2025 The Coca-Cola Company. All rights reserved. COCA-COLA ZERO SUGAR and THE CONTOUR BOTTLE is a registered trademark of The Coca-Cola Company. While stocks last *Source: CGA, GB Pubs (Food + Wet Led), Cola Brands, Value Sales and Value % Chg vs. PY, MAT to P8 31/08/24

Mar-apr 2025 · HEADLINES


www.unitaswholesale.co.uk

HEADLINES · mar-apr 2025


@UnitasWsale

20250127_Diplo_Champers_Advert_Half_page.indd 1

@UnitasWsale

27/01/2025 Mar-apr 2025 ·09:28:00 HEADLINES


www.unitaswholesale.co.uk

£22.99

£22.99

18+ UK & ROI Asahi UK Ltd B2B customers only. Only available during promotional period. Subject to availability whilst stocks last. Promoter reserves the right to withdraw this promotion at any time. Promoter: Asahi UK Limited, Gri in Brewery, Chiswick Lane South, London W4 2QB.

HEADLINES · mar-apr 2025


@UnitasWsale

@UnitasWsale

Pie & Beer - a classic British Duo British Pie Week is a tribute to one of Britain’s favourite dishes. It encourages everyone, from home bakers to professional chefs, to bake, eat, & relish pies. Whether it’s a traditional steak & ale pie, a sweet apple pie, or inventive new fillings, this week celebrates them all. It’s the perfect week for pubs & bars to run promotions & boost trade in early March. There’s nothing quite as comforting as a hearty pie, whether it’s sweet or savoury. And what better to accompany your favourite pie than your favourite tipple. Having a good pie on the menu & pairing it with a beer means drinkers can be tempted to stay longer & therefore spend more.

OUR PERFECT PAIRS: #perfectpartners #boostspringsales #pieweek TRADITIONAL STEAK PIE:

CHEESE & ONION PIE:

You can’t beat a hearty British pie paired with a pint of tasty ale. A classic British bitter or a rich amber ale cuts through the savoury richness.

Cheese & Onion Pie is a simple but timeless option, packed with cheese, onion, herbs, & sometimes potato too, making it a perfect match for Bavaria Pilsner.

STEAK & STILTON PIE:

CHICKEN & LEEK PIE:

Tender meat, a deeply savoury gravy & tangy cheese is what makes this pie a huge hit, & a perfect match for Greene King IPA’s rich, fruity aromas.

Goose Island Midway is a tropical Session IPA that goes amazingly with a serving of Chicken & Leek Pie, with the citrus notes perfectly complementing the succulent chicken.

75% of people in the UK eat at least one pie a month, with Steak & Stilton remaining a classic.*

CHOCOLATE TART:

APPLE PIE:

A dark stout pairs nicely with the bold, heavy chocolate flavours. Dragon Stout is a revelation with a dark chocolate torte.

What’s not to love about an Apple Pie? Samuel Smith’s Chocolate Stout provides a nice contrast with it’s dark roasted malt flavour, & has plenty of sweetness to complement this dessert.

*https://www.yorkshiretimes.co.uk/article/The-Perfect-Beers-To-Pair-With-Your-Favourite-Pies-This-British-Pie-Week

mar-apr 2025 · HEADLINES


Make it a cracking Easter 18Ap-ri2l1 th

With two bank holidays over the long weekend, Easter is potentially one of the most lucrative dates in the On Trade calendar. Given the current challenges for venues across the country Easter provides a fantastic opportunity to spring board sales in 2025. Make your venue the place to go this Easter!

“

st

2025

”

Easter definitely drove some cheer for the UK hospitality industry, finishing the first quarter of 2024 on a positive note* *https://www.bii.org/BII/BII/News/Articles/A-Positive-End-To-Q1.aspx

TIP

In the 4-week period to 31st March 2024, volumes grew +2.4% vs. 2023, as consumers celebrated an earlier Easter than 2023 as well as the Six Nations, & some big football fixtures.

T IP Run promotions to encourage customers

Consumer dwell time continued to grow +4.9%, again driven by pubs & bars +6%.

Sunday was the BIG winner for consumer footfall with a huge increase of +23% vs. 2023.

to stay longer. A clearly promoted offer at your venue will encourage repeat visits. Don’t forget to utilise social media too!

T IP

Easter offers the chance to target different customer groups including families, couples, or friends all wanting to share quality time during the bank holiday.

COMING

SOON !

may

may

5 26

Champers (Wholesale) Ltd 263 Water Road, Abbeydale Industrial Estate, Wembley, Middlesex, HA0 1HX Tel: 020 8961 2889 Fax: 020 8963 0989 Email: sales@champerswholesale.com AWRS URN: XWA W000 0010 1903

bank holidays

may

17

Venues with Big Screens should advertise live sports fixtures alongside Easter.

Focus on attracting customers to your venue on Easter Sunday. Food sales naturally increase wet sales, meaning that an enticing food offer, alongside a wide range of drinks is key to driving sales in your venue.

TIP

fa cup final

May

Include family friendly activities such as Family Fun Days, quizzes or a special offer on a favourite roast dinner.

21

europa league final

may

31

champions league final

jun

15

Terms and Conditions 1. All offers are available from 1st March to 30th April 2025 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

father’s day


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Champers Headlines Mar - Apr 2025 by Lords Marketing - Issuu