Spotify Location Generated Playlist

California’s culture is sought after all over the world. The lazy beach days, sun kissed skin, and rolling waves evoke feelings of youth and freedom. Almost Monday’s sound and aesthetic enables anyone listening to their music to feel as if they’re on a secluded San Diego beach. Location playing such a key part in Almost Monday’s founding should be taken advantage of in any marketing campaign. If we can cement a connection between location and sound Almost Monday will always be thought of when seeking a coastal escape.

This connection would be created through a collaboration with Spotify. Spotify provides playlists that fit specific sounds and feelings but it lacks playlists based on locations. Hollywood Records can collaborate with Spotify to create playlists centered around specific places. These playlists would represent the sound and feel of any area. Spotify would add a location tracking feature to the app, so that when an individual visits a specific place a playlist curated for that area would be recommended to them. In exchange for generating the idea for Spotify, Hollywood Records could place Almost Monday’s songs on key playlists that represent their coastal vibe. Locations such as Huntington, Seal Beach, Newport, Santa Cruz, and beyond would then automatically recommend a playlist that people would want to hear, and broken people could be strategically placed within it. These playlists would also be accessed through QR codes placed strategically in murals and through marketing collaborations with Coca Cola.

For this concert series, we also plan on partnering with Coke to reap even more attention. We’d like to utilize coke cans and bottles as billboards for the concert series and change the design of the labels to be images of these national/state parks. With appealing designs, this would benefit Coke by helping stir sales for their product due to the collectability of these cans but also help bring awareness to our concert series.

On these labels we include a QR code that, once scanned, would take consumers to a curated spotify playlist for the different locations. On all of these playlists we would be including “broken people” or “parking lot view” to bring more awareness to the songs and the band as a whole.