Longview Progress Report Nov-Dec 2014

progress LONGVIEW

LEADING LONGVIEW People. Places. Prosperity

REPORT

November / December 2014 Vol. 8 No. 6

Julius Burkett heart care success story

GRATEFUL. “THANKS TO LONGVIEW REGIONAL, I’M BACK TO MY LIFE.” When Julius Burkett was diagnosed with a heart rhythm disorder, his cardiologist referred him to Dr. Jorge Massare at Longview Regional. “He said he was pretty sure he could help me,” Julius says. “I trusted Dr. Massare completely.” He performed a procedure to correct Julius’ condition, and the staff took great care of him the entire time. “The nurses were really nice. Longview Regional is an excellent hospital,” he states. Since the procedure, Julius is feeling better and back on the farm. “The only thing I haven’t tried is cutting firewood – yet,” he says.

To learn more, visit LongviewRegional.com.

Member of the Medical Staff at Longview Regional Medical Center

Leading Longview People. Place. Prosperity.

How Many Frogs Have You Kissed Lately?

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ast year I had the opportunity to be interviewed by New York Times Time Bestseller Jason Kelly Hall Jennings, author of the Think Big, President/CEO Act Small. Our conversation was inspiring and bottom line FUN! About a month later I heard him at a conference where he highlighted his book The Reinventors.

During his presentation Jason focused on a plan of action he calls “Kiss a Lot of Frogs”. Afterwards I immediately had him sign my book and purchased another. Perhaps I was enamored with Jason Jennings because of the interview and the one-on-one conversation about the Chamber industry. If so, GOOD! Because it allowed me to hear his message.

The “Kiss a Lot of Frogs” action plan is one many of us can utilize in life and business: • Let go of the fairy tale. Remind yourself you have to kiss a lot of frogs to find a prince.

• Build a culture in which every worker understands and believes that every little piece of innovation or reinvention is going to add to the company’s ability to compete and grow long-term.

• Make as many small bets as your financial resources allow, with enough time available to analyze and learn from each one. A culture of change gets built by constantly making small bets.

• An added benefit of small bets is that incremental revenue often drops straight to the bottom line. The revenue generated by Starbucks’ many small bets was greater than the company’s total profits in 2010.

• Learn in loops by constantly changing, tweaking, improving, and improvising the small bets you make. Make your small bets SMART bets: Specific, Measurable, Accountable, Resourced, and Timed.

• Don’t allow skunking—the spraying of negativity will ruin your small bets.

• Give good feedback—instruction that is relevant, helpful, and timely, in doses small enough to swallow—instead of waiting until it’s too late to affect the outcomes or offering vague encouragement/ pep talks that just frustrate the recipient. Get some feedback on the value of your feedback.

• Admit and learn from the mistakes you make.

Mistakes are okay; the cover-up isn’t.

I must admit, I have wondered what would happen to our businesses, our community, and our lives if we would intentionally try to kiss more frogs?

What’s Inside President’s Message............................ 3 Speaking for Members.......................... 4 Focus on Small Business...................... 5 Chamber Supports Prop 1 To Move Texas Forward COVER STORY....................... 6 East Texas Coalition to Austin 2015...... 7 Leadership Longview........................... 8 Emerging Leaders 2014....................... 8 Ribbon Cuttings............................10-11 New Members & Anniversaries ......12-13 Save Local Now................................. 14 Helpful Hints for Email Marketing........ 14 Inter City Visit - Greenville, SC ........... 15 Boat and RV Show 2015.................... 15 On Target: Shun Taylor....................... 16 Main Street Facade Program............... 16 Tinseltown Christmas ........................ 17 Thank-You TRC Volunteers ................. 18 Calendar........................................... 19 Longview Progress Report is published bi-monthly by:

410 North Center Street / Longview, Texas 75601 903-237-4000 / www.LongviewChamber.com The Business View Blog www.BusinessInLongview.com www.facebook.com/LongviewChamber @LongviewChamber

Source: The Reinventors by Jason Jennings www.LongviewChamber.com

November - December 2014 | Longview Progress Report

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Leading Longview People. Place. Prosperity.

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Speaking For Members

e speak frequently of advocacy and legislative affairs when it comes to the strategic business of the Chamber of Commerce. For the sake of clarity, we need to define more specifically what is meant by advocacy when practiced by and integrated into our Chamber’s program of work.

Advocacy in business is more commonly used to refer to what an organization does on behalf of its own interests such as a brand, product, or service. It is also used in the nonprofit world to define the activity that is done on behalf of a cause or in defense of others such as child advocates.

Longview Progress Report asked Chamber Board Liaison for Advocacy/Legislative Affairs, Roy Eon, for his thoughts on the Chamber’s advocacy efforts.

Mr. Eon is EVP/Chief Administrator Officer for Texas Bank and Trust.

LPR: What does the term “advocacy” mean in the context of the Chamber’s overall strategic plan?

Eon: “Advocacy to the Chamber means representing the interests of our business community at the Local, State and Federal levels. Our efforts are dedicated to ensuring a vibrant business and economic environment.

Our most visible advocacy related activities are the annual East Texas Coalition trips to both Austin and Washington DC. Additional Advocacy related work is the publication of Longview Votes and Candidate forums.”

LPR: Of the Chamber’s five core competencies the one that is often valued the greatest by Chamber members is the effort to represent the interests of business with government by building relationships with governmental agencies and effectively voicing the needs of area businesses. We asked Eon why advocacy is so important to the Chamber’s membership?

Eon: “Chambers were created to advocate

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Longview Progress Report | November - December 2014

for business members and that remains true today. Small businesses drive our economy and a strong Chamber leads to a strong business climate. In this heavily regulated environment, with increasing government control, an organization to stand up for businesses is more important than ever.”

In the United States the first Chamber of Commerce was created in 1768 in New York City. Its stated objectives encompassed “encouraging commerce, supporting industry, adjusting disputes relative to trade and navigation, and producing such laws and regulations as may be found necessary for the benefit of trade in general.”1 Some of the current issues that your Chamber is focused on according to Eon are: • Highways • Directional signage • Retail business growth through partnership with LEDCO • Water • Energy • Downtown development in partnership with the City Involvement in the Chamber is open to all who have an interest in being a part of the advocacy effort. Some suggested ways include: • Attend East Texas Coalition trips to Austin and Washington DC • Attend Chamber sponsored events • Volunteer to serve on Chamber advocacy related groups/initiatives A final question to Roy Eon was; what benefits would a volunteer expect from involvement in the Chamber’s advocacy programs and initiatives?

• An even stronger business climate • Great networking opportunities • An even stronger business/government partnership

2014 Officers Brad Tidwell

Citizens National Bank

Ken Cunningham

Good Shepherd Health Systems

Roy Eon

Texas Bank and Trust

Dr. Dale Lunsford

LeTourneau University

Brett Lindig

SYSCO Food Services, LLC

Wade Johnson

Johnson & Pace, Inc.

Keith Honey

AEP Southwestern Electric Power Company

Kelly Hall

Longview Chamber of Commerce

2014 Directors James Barron Barron’s

Jill Bayless

Longview Regional Medical Center

Kara Bolster STEMCO

Pat Britton

Eastman Chemical Company

David Hayes

Hayes RV Center

John Ray

Lively Cadillac GMC

Tim Vaughn

TVaughn Builders LLC

2014 Appointed Directors Joe Bob Joyce

Longview Economic Development Corporation

Dana Parr

Copeland Insurance Group

Judge Becky Simpson Councilman Richard Manley

http://www.encyclopedia.com/topic/chamber_of_commerce.aspx

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www.LongviewChamber.com

Leading Longview People. Place. Prosperity.

Focus On Small Business

Staff Kelly Hall

President 903-237-4004 khall@longviewtx.com

Paul Anderson

Senior Vice President Director of Communications 903-237-4041 panderson@longviewtx.com

Leska Parker

Director of Development 903-918-1546 lparker@longviewtx.com

Elaine Reynolds

Vice President of Special Event Operations 903-237-4040 ereynolds@longviewtx.com

Suzanne Brown

Advocacy & Communications Director 903-237-4003 sbrown@longviewtx.com

Melissa Saunders

Business Development & Membership Director 903-237-4023 msaunders@longviewtx.com

Diana Velazquez

Retail Development Coordinator 903-237-4029 dvelazquez@longviewtx.com

Lisa Monsivais

Membership Services Coordinator 903-237-4013 lmonsivais@longviewtx.com

Kayla Cantey

Convention Meetings and Main Street Manager 903-753-3281 x215 kcantey@longviewtx.com

Margie Harris

Tourism Services Manager 903-237-4021 mharris@longviewtx.com

Courtney Gill

Young Entrepreneurs Academy Coordinator 903-452-7521 cgill@longviewtx.com

Amy Canton

Leadership Longview Coordinator 903-753-3281 x216 acanton@longviewtx.com

Carrie Fisher

Director of First Impressions 903-237-4000 cfisher@longviewtx.com

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rom the corner café with the tasty cappuccinos to the tailor who can expertly hem a pair of chinos, our streets are brimming with special stores that are the heartbeat of our neighborhood.

Small Business Saturday® is a day to remember how important it is to support the local businesses we love. This year, the big day is November 29, and we want you to get out and Shop Small®. If you’re a small business owner, you can head to ShopSmall.com to download free marketing materials to help attract customers on that day. Let’s make this the most successful Small Business Saturday yet!

The Shop Small Movement inspires people to shop with and support the small businesses that are the heartbeat of their neighborhoods. Small Business Saturday has inspired a yearlong movement that’s been embraced by millions of individuals, businesses, and communities nationwide.

In 2010, American Express founded Small Business Saturday®. Celebrated every

year on the Saturday after Thanksgiving, it’s a day dedicated to helping support the small businesses that help create jobs, boost the economy, and preserve neighborhoods around the country.

NOV 29

SHOP SMALL® TO SUPPORT OUR NEIGHBORHOOD

#ShopSmall ®

www.LongviewChamber.com

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Leading Longview People. Place. Prosperity.

Chamber Supports Prop 1 to Move Texas Forward Toward Securing Transportation Infrastructure

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n November 4, 2014, Texans will vote on Proposition 1: a constitutional amendment to provide billions more in reliable transportation funding – an estimated $1.4 billion in the first year – without new taxes, fees or debt. The Longview Chamber of Commerce and its members support this proposition and encourage voters to vote “YES” to pass it. Texas remains the number one import / export state in the nation.

Economic growth is good for families and communities. Growth also strains our roads and other critical infrastructure as more than 1000 people move into Texas each day with an estimated 18

the ESF. According to estimates from the Texas Comptroller, if voters approved the Constitutional Amendment, $1.4 billion would be transferred into the State Highway Fund in the first year alone. The legislature also calls for the Lieutenant Governor and the Speaker of the House to appoint five Senate and five House members to a select committee to determine a “sufficient balance” of the ESP for a state fiscal biennium.

Related legislation also passed in 2013 requires TxDOT to identify $100 million in savings, which it must use to reduce long-term debt. These savings could come from operational

million additional Texas vehicles on the road by 2040. Without the proper investment, gridlock and roadway safety will worsen and our economy and quality of life will suffer. Texas is $5 billion short for roads each year.

Move Texas Forward is committed to improving Texas infrastructure and keeping our roads capable of supporting our prosperous state.

Texans will vote on a proposed Constitutional Amendment on November 4, 2014, providing billions more in transportation funding. This will be without new taxes, fees or debt, and can only be used for construction, maintenance, and acquiring rightof-way for public roads. These funds cannot be used for toll roads.

The amendment would authorize annual disbursements from the state’s oil and gas production tax collections to the State Highway Fund. It would provide a significant step toward meeting the unmet funding needs for transportation projects in Texas. Your support will Move Texas Forward.

The additional transportation money would come from directing a portion of the state’s annual oil and gas production tax collections to the State Highway Fund. Currently, the state’s Economic Stabilization Fund (ESF) receives 75 percent of the state’s annual oil and gas production tax collections that exceed the amount collected in fiscal year 1987, when it was created. If approved by voters, half of the money currently destined for the ESF would be dedicated to the State Highway Fund. The remaining half would continue to build the unspent balance of

efficiencies, cost reductions, or cost savings, but could not reduce the amount of funding available for transportation projects.

However, this Amendment alone does not “solve” Texas’ transportation funding challenge. Experts say Texas has at least $5 billion in unmet transportation needs each year. This measure is expected to provide $1.4 billion annually to address these transportation needs.

“Transportation is at the heart of growth for our region and state. Our Chamber of Commerce and our members believe that passing Proposition 1 is an essential component of securing our state’s prosperity for the next generation. I believe ALL Chambers in Texas need to work in concert with TAB and Move Texas Forward by actively supporting Proposition 1!” said Kelly R. Hall, CCE, President/CEO, Longview Chamber of Commerce, and Governmental Affairs Chair for Texas Chamber of Commerce Executives

Longview Progress Report | November - December 2014

The Cost of Doing Nothing Vehicle registration fees, state and federal taxes have not kept up with inflation’s impact on funding. Texas Legislature special, limited financing options have been exhausted. The state highway fund debt and long term obligations reach almost $1.3 Billion a year. This does not include more recent mega projects in which revenue is dedicated for 4 years or more. From 1985 to 2011, diversions have cost the Highway Fund over $10 billion. Today’s diversions are $700 million annually, or 21% of TxDOT/DMV Fund 6 appropriations.

www.LongviewChamber.com

Leading Longview People. Place. Prosperity.

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East Texas Coalition Goes to Austin in 2015

or a third time, The Longview Chamber of Commerce will join the Kilgore and Tyler Chambers of Commerce for the East Texas Advocacy Event set in Austin for 2015. The successes of the past two years have built a cohesive partnership increasing the focus for our region such that we can access our political representatives and speak to our elected officials in a unified voice representing over 3,000 businesses and approximately 100,000 employees.

2013 East Texas Coalition Members in Austin

Trip At A Glance: Monday, February 23 Morning: Briefing and Speakers Luncheon and Elected Officials Visits Evening Reception Tuesday, February 24 TAB Breakfast Event Briefing House and Senate Introduction

Come see what a locally-owned independent bank can do for you ...

On February 23 and 24, 2015, community leaders will participate in legislative briefings and elected official visits to increase awareness of the needs for East Texas. Registration for the event is $200 for members / $250 for nonmembers when registering prior to January 14, 2015, and can be completed online at www.longviewchamber.com or by calling 903-2374000.

Weldfab will serve as the Presenting Sponsor of this event.

Onsite Transportation Sponsor is Martin Resource Management Corporation and Gold Sponsors are U.S. Steel Tubular Products Inc.-Texas Operations Division; East Texans Against Lawsuit Abuse, Linebarger Goggan Blair & Sampson, LLP; Longview Economic Development Corporation; and the City of Longview.

www.LongviewChamber.com

3700 Gilmer Road 202 Hollybrook Drive

903-759-0751 www.springhillbank.com

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Leading Longview People. Place. Prosperity.

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eadership Longview increased it’s class size from 25 to 30 participants this year due to a record number of applicants. The year kicked off with an overnight retreat in September.

In October the class participated in Community and Economic Development Day focusing on new and existing trends in business, transportation and growth. The class talked to experts in business development, county and city officials, and toured Longview Transit and Amtrak stations. The class saw the growth at local companies ScanTech and Aaon Coil and learned how these businesses contribute to the markets of robotics and custom air systems.

November’s Leadership Longview class will be a Tour Day to visit local businesses Neiman Marcus and Network Communications. At Sysco they will tour a food distribution warehouse and Sabine Mining will teach about local energy providers.

In December the class has a Health and Social Services overview, which encompasses our local medical, mental and emotional health providers. Both for-profit and non-profits are represented and the class gets an idea of disaster relief and how various agencies pull together in a crisis.

Express Employment Professionals has a solution for your hiring needs.

Whether you want temporary help now, or you’re looking for the perfect fit for a long-term position, Express has skilled workers ready when your business needs them.

Call or go online today to see how Express can help.

Solutions include: • Office Services • Professional Search • Industrial

(903) 663-3559 101 W. Hawkins Pkwy.

Longview, TX 75605

www.expresspros.com

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Longview Progress Report | November - December 2014

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elebrate the future of Longview’s growth by honoring these three professionals. The Emerging Leaders Awards Luncheon presenting this year’s recipients will be at 11:30 am on Thursday, December 4th at Pinecrest Country Club.

Deena Shelton is the Graduate Advisor/Senior Adjunct Faculty at LeTourneau University. She is a Licensed Professional Counselor and a Leadership Longview Graduate and member of Leadership Longview Alumni Association. Deena is Past Chair of both Wellness Pointe and Expectant Heart Pregnancy Resource Center boards. She is a provisional member of Junior League, a Forever Friends Mentor for Partners in Prevention, and a volunteer Group Counselor for Hannah House Maternity Home. Deena volunteers for Junior Achievement, Spring Hill Primary, and Beginning Adoption Resource Network between Churches and CPS/Adoptive/Families/Foster Families.

Mary Ann Miller is the Director of Administration for the City of Longview. Mary Ann currently serves as the Board Chair at Wellness Pointe Health System.

She is also the Vice-President of the Zonta Club in Longview, on the City’s Health Insurance Board of Trustees and serves on United Way’s Allocations Committee and is a Leadership Longview graduate and member of Leadership Longview Alumni Association.

Natalie Lynch is the Senior Vice President and Commercial Lender for Austin Bank. She is a Leadership Longview Graduate, and member of Leadership Longview Alumni Association.

Natalie volunteers for numerous groups such as United Way, Habitat for Humanity, Spring Hill PTA and Junior League. She is a Past President for Junior League and the current President of Newgate Mission, and the current Secretary for East Texas Regional Development Company and GSMC Nurse Family Partnership. Natalie is on the Executive Committee & is Vice-Chair of Special Events for Junior Achievement.

Reservations for tables and tickets for the luncheon can be made by contacting Melissa Saunders at 903-237-4000. www.LongviewChamber.com

Leading Longview People. Place. Prosperity.

www.LongviewChamber.com

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Leading Longview People. Place. Prosperity.

Arabella Manor

Ribbon C

11361 State Hwy 300, Longview TX, 75604

Good Shepherd North Park Medical Plaza East Texas Child Advocates

323 E Hawkins Pkwy, Longview, TX 75605

501 Pine Tree Rd Ste U12, Longview, TX 75604

Hilton Garden Inn Ground Breaking

Hiway 80 Rescue Mission Women & Families Shelter 3004 W Marshall Ave, Longview, TX 75604

905 E Hawkins Pkwy, Longview, TX 75605

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Longview Progress Report | November - December 2014

www.LongviewChamber.com

Leading Longview People. Place. Prosperity.

n Cuttings

PDQ Logistics, LLC

1970 Willow Lake Dr, White Oak, TX 75693

RadioShack

3500 McCann Rd, Longview Mall, Longview, TX 75605

Walmart Neighborhood Market

Scrubs Galore “N” More 815 N 4th St. Suite F, Longview, TX

Treviso Transitional Care

1154 E Hawkins Pkwy, Longview, TX 75605

3812 Gilmer Rd, Longview, TX 75604

www.LongviewChamber.com

November - December 2014 | Longview Progress Report

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Leading Longview People. Place. Prosperity.

NEW MEMBERS A & G LLP

Hilton Garden Inn Longview Beth Mahony NewcrestImage Irving, TX 75063

George Rangel 2290 Callahan Rd Longview, TX 75602

Accolade Home Care

Jack O’Diamonds - Lincoln Honda

Sweetex Credit Union

Eric Neal 215 E Austin St Marshall, TX 75670 Robin Baker-Hill 2163 Gilmer Rd Longview, TX 75604

All Appliance of East Texas Todd Rothrock 4005 W Marshall Ave Longview, TX 75604

Allstate Insurance

LaWanda Drennan 4421 W Loop 281 Longview Texas, 75604

Larson Computer Services

T Bone Walker Blues Fest, Inc

Les Larson 306 Bermuda Dr. White Oak Texas, 75693

Little Mexico

Hortencia Martinez 3495 McCann Rd Longview, TX 75605

America’s Swimming Pool Co (ASP)

Longview World of Wonders

Bella Fleur

Rick Howell PO Box 5044 Longview, TX 75608

The Hollwarth Law Firm, PLLC Christina Hollwarth 208 N Green St. Longview Texas, 75601

Theatre Longview

Janice Petree 112 Tyler St Longview, TX 75601

Nathaniel Olson PO Box 5165 Longview, TX 75608-5164

Maness Furniture

UniFirst Uniform Corporation

Brenda Brumfiel 3008 Gilmer Rd Longview, TX 75604

Keith Robison 225 E Cotton Longview, TX 75601

Bootlegger Grill

Miss Mary’s Place

Andrew Althaus 2815 S Eastman Rd. Longview Texas, 75602

Waffle House #1557

Chris Cline 1217 McCann Rd Longview, TX 75601

Kerri Lattery 1997 FM 2011 Longview Texas, 75603

Jamie Canton 2156 Barksdale Blvd Bossier City, LA 71112

C Stokers Oil & Gas Consulting

Oleta Jane Hair & Nail Studio

Walmart Neighborhood Market

Calvin Stoker 15572 CR 2161 N Longview, TX 75603

Curtis Blakely & Co PC

Charles Albert 2403 Judson Rd, Longview Texas, 75608

Dalton Lipsey State Farm Insurance Agency Dalton Lipsey 421 W Cotton Street Longview, TX 75601

Eventful Creations

Teresa Lewis 2504 E George Richey Rd Longview, TX 75604

Hillkrest Designs

Jeff Kresta #3 Iris Circle Longview, TX 75601

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Jerry Jones 2600 W SW Loop 323 Tyler Texas, 75701

Jason Jones 1605 Judson Rd Longview, TX 75601 Rick McKnight 405 W Loop 281 Longview, TX 75605

Solenis

Longview Progress Report | November - December 2014

LaCee Holly 1001 Pegues Place Longview, TX 75601

Precision Spine Care Sharon Carver PO Box 6605 Tyler, TX 75711

RadioShack Corporation Debby McNeal Longview Mall Longview, TX 75605

Robert Hamilton DDS

Michael Hickson 3812 Gilmer Rd Longview, TX 75604

Wellington Grande Apartments Krista Salter 3637 US Hwy 259 North Longview, TX 75605

White Oak Economic Development Corporation Debbie Sadler 906 S White Oak Rd White Oak, TX 75693

Robert Hamilton #4 Doctor Circle Longview, TX 75605

Sat-Lite Technologies Darin Beakley 910 Fisher Rd Longview, TX 75604

www.LongviewChamber.com

Leading Longview People. Place. Prosperity.

MEMBERSHIP ANNIVERSARIES

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Inline Network Integration LLC

YEARS AAA Wholesale Fence Co

Integrity Furniture

Advanced Roofing Services, Inc.

It’ll Do Deli

AFLAC - Jim Hassig

Lori’s Eats & Sweets

Ahle Printing

McLendon Cleaners

Andrew Traylor

Medical Plaza Pharmacy

Attorneys Insurance

Mercedes Benz of Tyler

Baker Bros Plumbing

Morgan Abbigail

bc SPA

Murray Insurance & Financial Services

Because I Care

Mutual Sprinklers

Bel’s Diner

Not A Mark Window Cleaning Service

Bodacious BAR-B-Q

Patterson Nissan

Brogoitti Construction/River Bend

Perfect Catering

Capps - Capco Construction

Ralph F Pelaia Jr & Associates

Center for Facial Oral and Implant Surgery

Re/Max First Choice - Debbie Conner

Champion EMS

ScanTech Instruments, Inc.

Custom Pool Designs

Select-A-Pro Marketing - Kevin Stagner

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YEARS Kevin’s Auto Service

30

YEARS

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Omni Commercial Inc

YEARS Buddy Woolley Hurwitz of Longview Inc RLM General Contractors

Robert B Guttry DDS Inc

Custom Woodworks

Sign Man

D.J. Johnson & Company

SWESCO

Dealers Electrical Supply Co.

Tejas Hydraulics, Inc.

Diagnostic Clinic of Longview

Titan Mechanical, Inc.

Dixie Paper Company

Vaughn & Stoudt Properties

Steven N Crump DDS

55 60

YEARS A&B Welding

YEARS

East Texas Bridge, Inc.

Weber Landscape & Maintenance

Edible Art Specialty Cakes and Cookies

Wells Fargo Advisors, LLC

Elite Refinishers

West Field Services

Coca-Cola Bottling Company

Floor-Medic

Wilmore Snack Sales

D & H Insurance Group

Gans & Smith Insurance Agency Inc - Michael Tubb

Winn Professional Engineers & Constructors, LLC

Eastman Chemical Company, Texas Operations

Gregg County

Zeid Women’s Health Center

McDaniel Quality Body Works Inc

Griff Hubbard Habitat Restore JD’S AC

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Kilgore College Small Business Development Center Lone Star Air & Hydraulics LLC Longview Museum of Fine Arts Longview Transit Management Company Longview Truck Center Law Office of Gregory W Neeley HavenCare Nursing & Rehab Center

www.LongviewChamber.com

Republic National Distributing Co.

YEARS

Jim Berry Contractor Inc

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Scrubs Galore “N” More Women In Longview Day, Inc

YEARS

20

AEP Southwestern Electric Power Company

Greater Longview United Way Inc

YEARS East Texas Literacy Council McLemore & Associates

65

YEARS Johnny Case’s Seafood and Steak House

70

YEARS

90

ARI Fleet Services

YEARS Welch Funeral Home

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Leading Longview People. Place. Prosperity.

Helpful Hints for Email Marketing

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f you are like most small business owners today, you’ve tried, or considered trying email marketing to promote your business. And why not? It works. Email marketing is one of the most effective ways to connect to your customers on a personal level and drive more business.

Here are some stats to consider. According to the Direct Marketing Association, Email marketing has an ROI of approximately 4,300%. And thanks to smartphones, people now have 24/7 access to their inbox. On average, people check their smartphones 150 times per day according to ABCnews. Even better, 56% of online users bought something as a result of an email, which is significantly higher than any other marketing channel.

Save Local Now spent the past six months perfecting their platform, so that we can deliver to you a FREE, UNLIMITED, EASY TO USE and EFFECTIVE email marketing platform that gives you ANALYTICS on every email you send.

1. FREE & UNLIMITED with your chamber membership. You can send hundreds, thousands, of emails without any cost.

2. EASY TO USE – Create and send email campaigns in less than 60 seconds. Select a deal, event or your business profile. Select your list or create a new one. Send. It’s that easy.

3. HIGHER OPEN RATES – $LN open rates are consistently beating the industry average. While most platforms see open rates of roughly 19%, we are averaging 28%.

4. ANALYTICS – You can see who open rates, who clicked through, how many times they viewed the email and more! Re-send successful campaigns with just one click.

5. LOGIN today to give it a whirl. 60 seconds is all it takes to put your business on your customers’ phones.

Sources: http://blog.kissmetrics.com/profitable-email-marketing/ http://www.copyblogger.com/email-marketing/ http://visual.ly/why-email-marketing-so-important http://www.fusionfarm.com/six-essential-benefits-of-email-marketing/ http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones150xday-and-other-internet-fun-facts/

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Longview Progress Report | November - December 2014

ach year the marketers of the world make bold predictions. One of the major predictions for 2014 is that mobile marketing is going to explode. Every business, big or small, can get in on the action by using email marketing!

Think about this. Over half of U.S. consumers now own a smartphone. All smartphones come equipped with email apps. And the kicker: email marketing is one of the most effective methods for reaching consumers. In fact, according to an article from clickz.com, 56% of consumers have made a purchase after reading an email on their smartphone. This makes email marketing a shortcut to the mobile marketplace!

How does this relate to our new free membership benefit Save Local Now? As many are discovering, it offers an email marketing platform, absolutely free. And we would like to share some tips for sending successful email campaigns!

Always make sure you have a good subject line. It needs to be short, sweet, yet attention grabbing!

Don’t send a novel. Send an email that is to the point.

Make sure it does not take more than 30 seconds to read the key points.

Make sure your email is optimized for mobile devices!

If more than half of your recipients will see it on Sample a smartphone, it’s best to make sure it will look nice on all devices. Oh wait: if you use Save Local Now for email marketing they’ve already optimized your campaign for mobile. Just click SEND. Make sure to schedule your campaigns with care.

Don’t send more than one email per week to your email list. If you send campaigns too often people will get annoyed and unsubscribe from your list.

Finally, once you send your first email, analyze the statistics and segment your list. This will allow you to take a more targeted approach with your email campaigns. Save Local Now makes this easy by showing you statistics based on each email from your list.

If you aren’t using email marketing yet, start now.

Remember our five tips and we guarantee you will attract attention!

www.LongviewChamber.com

Leading Longview People. Place. Prosperity.

Longview Visits Greenville, SC

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he Longview Chamber of Commerce coalition consisting of board members, city council representatives, education representatives and community leaders participated in the Inter City Visit to Greenville, SC, October 5th – 8th, 2014.

The 2014 Inter City participants chose Greenville, SC as a destination where the citizens have and are currently dealing with similar community development issues. This trip provided our community leaders the opportunity to get new ideas, discuss challenges and

“The people we’re meeting with will help us a lot in our future planning.” - Roy Eon, Texas Bank and Trust opportunities that our community is facing, with interaction among city leaders facilitating an exchange of best practices and lessons learned.

This coalition of public and private sector reviewed best practices and challenges to transform Longview to the next level of a vibrant, growing community. Longview is the 6th fastest

growing small town in America, and the coalition sought common denominators among the successful communities recognized by Forbes, and how we can provide the level of quality of life we all want, and to attract and retain talent.

Intentional and thoughtful initiatives can help build an art district, and build pressure to create attainment levels. We’ll never be done because there’s always going to be things to achieve. People are asking: “Where are we going next year and why?”

The coalition will be reviewing our comprehensive plan and the focus areas to determine what we need to concentrate on.

In the future, the goal is to expand this coalition to 50 – 75 elected and public officials, and community leaders.

CERTIFIED PUBLIC ACCOUNTANTS

YOUR LONGVIEW MANAGEMENT TEAM.

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January 23-25, 2015

heck out the latest models of Boats and RV’s.

Everything will be centrally located at Maude Cobb Activity Center so you don’t have to drive all over town looking for the best deals. This three day event is the best time to evaluate several different dealerships, brands, and take advantage of special show prices. The show creates a marketplace for both buyers and sellers of the boat, camping and outdoor activity industry. There will be vendors from camping locations, ATV’s and educational booths.

Presented by:

Front row left to right: Adrienne Deason, Senior Manager; Amy Taylor, Manager Back row left to right: Jeff Moore, Manager; Rodney Overman, Partner; Jim Byrd, Director

THE SOURCE FOR YOUR ACCOUNTING NEEDS SINCE 1929.

Tax • Auditing • Business Consulting • Estate Planning 1127 Judson Road, Suite 233, Longview • 903-758-0648 3310 S. Broadway, Suite 100, Tyler • 903-597-6311 www.henrypeters.com • E-mail: info @ henrypeters.com

www.LongviewChamber.com

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ON TARGET

S

Leading Longview People. Place. Prosperity.

hun Taylor is our On Target volunteer for this issue. An active Chamber Ambassador, he helps welcome new members at ribbon cuttings and serves as needed at Chamber events. Shun has worked for Baxter Sales Co. for 15 years, the last five as Purchasing Manager.

We asked about the role his company plays in the Longview community. Taylor said, “Continuing a business for over 75 years and through three family generations is a remarkable accomplishment. Baxter Sales Co. is a distribution company for janitorial/custodial supplies and equipment that help facilities maintain their perception and integrity as a clean and healthy environment. Realizing in today’s world that clean has become more than just appearance, clean is now about health and the safety of our environment as well; Baxter Clean Care has begun to focus on the education and training of its customers and facility staffs. Therefore, helping them raise their level of clean with environmentally safe and cost efficient processes that create healthy facilities for not only clients, students and customers but just as importantly, its staff and employees as well. Baxter Clean Care has a long history of active corporate citizenship in the East Texas community. Not only is Baxter Clean Care committed as a company in its sponsorships but staff members are encouraged to be involved with the community, civic organizations and events. Many have held and currently hold positions on boards and committees.”

When asked why he finds serving as a volunteer for the Chamber a worthwhile endeavor he said, “I believe that in order to have a strong local community it takes the actions of many in the community. Through the Chamber of Commerce I have met new people that share the same focus and drive that I have when it comes to giving back. Volunteering with the Chamber of Commerce gives me the opportunity to serve the local community and give back to the town I grew up in.”

Individual involvement makes “this community a better place to live, work, and play,” said Taylor. “With programs such as YEA! —Young Entrepreneurs Academy, Longview Ambassadors, and Leadership Longview (I am a member of the 2013-14 “Best Class Ever”), the Chamber offers members the ability to learn how to run a business, ways to get involved with the community and a professional insight on the issues facing the city today. I have gained new friends and new business contacts by being involved with the Chamber and I look forward to the growing future of our Chamber.

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Longview Progress Report | November - December 2014

Longview Main Street Facade Program Experiences Success

O

ne Hundred Acres of Heritage Main Street and the City of Longview are experiencing great success with the façade program offered through the city’s Community Development Block Grant program funds. The funds are known simply as CDBG. They have proven to be a great partnership with the downtown commercial business district and those property owners for commercial storefront improvements.

Stakeholders also are excited about the expanded reach of the program funds to offer façade assistance outside of the Main Street District. The South Longview Initiative Program (SLIP) and Main Street Program are both committed to the goal of enhancing and improving economic development opportunities in the original and southern most part of the city.

The CDBG program works to provide services and resources to the most vulnerable in our communities. Supporting the retention of businesses and offering opportunities for businesses tackling serious issues is essential to the success of building strong and functional communities.

The partnership and collaborative spirit that has been created though this shared vision will continue to be a collective accomplishment for the City of Longview. For any additional information about the Façade Improvement Grant Program, please feel free to contact the City of Longview Community Development office or call the One Hundred Acres of Heritage Main Street office at 903-237-4000.

Black &White or Color..

Print Inspires Words and images on paper capture the imagination like no other form of communication.

Hudson Printing & Graphic Design 903.758.1773 • 800.530.4888 611 S. Mobberly Avenue Longview, TX 75602 www.hudsonprint.com

www.LongviewChamber.com

Leading Longview People. Place. Prosperity.

CHRISTM AMBUCS W E I V G ON

E A S PA R A D

w n o t l e s n Ti L

s a m t s i r h C

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repare your float or walking group to be entered in this year’s Longview AMBUCS Christmas Parade presented

by Peters Chevrolet, Chrysler, Jeep, Dodge, Ram. The parade is scheduled for Thursday, December 4th at 6:30 pm and the theme this year is “Tinseltown Christmas.” More than 100 floats will participate in the parade, spreading holiday cheer to thousands of spectators in Downtown Longview. You can register a float, walking group, equestrians or marching band.

We are asking all participants to add lights to their entry to make the parade sparkle and shine!

Parade Route The parade will begin at the intersection of Whaley and Third, travel West on Whaley to Center, South on Center, turn to go East on Methvin past the beautifully lit Gregg County Courthouse and past the reviewing stand in the Regions Bank Parking Lot. The parade will disband at Methvin and Third.

Judging Judging criteria includes compliance to regulations, relevance to the parade theme, originality, use of lights, design and color, and overall entertainment quality. Floats will be judged as you pass the reviewing stand. Awards will be given for the following categories: www.LongviewChamber.com

• Best of Show—Best Business/Commercial • Grand Marshall’s Award—Best Lighting Display • President’s Award—Most Creative • Heritage Award—Best Presentation of Parade Theme • Santa’s Award—Most Appealing to Children • Caring and Sharing Award—Best Non-Profit Float DEADLINE FOR ENTRIES - NOVEMBER 21, 2014 No Refunds Entry fees are per entry. Each entry should be accompanied by the appropriate entry fee: • Commercial Float—$35 per entry • Classic Vehicles—$35 per entry • Non-Profit Float—$35 per entry • Performing/Walking Group—$35 • Vehicles—$35 per entry • Equestrian—$10 per entry Businesses, organizations, schools, and individuals interested in participating, can contact the Longview Main Street Program at 903-237-4000 or e-mail kcantey@longviewtx.com.

Registration forms can be picked up at the office at 410 N. Center Street or on the Longview Chamber of Commerce website.

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Leading Longview People. Place. Prosperity.

T

Thank You TRC Volunteers

he success of the Chamber’s Total Resource Campaign is due to the many willing volunteers that work throughout the campaign each year. With an average of 53 volunteers each year, it must be noted that there are many corporate volunteers who make it possible for the volunteers to participate.

This year is the fourth campaign and we want to take the moment to thank the many corporations where the volunteers work.

Each star represents one TRC campaign.

Longview Independent School District, Trinity Industries, Eastman Credit Union, RLM General Contractors, Community Healthcore, Locals Love Us, Suzanne Cook & Company, Wells Fargo Advisors, LLC, Advocate Digital Media, Allstate - Fullmann-Lawrence Insurance, Baxter Sales, bc SPA, Ben Maines Air Conditioning, Inc.,

Texas Bank and Trust Good Shepherd Medical Center Citizens National Bank Longview Regional Medical Center Gans & Smith Insurance Agency BancorpSouth Candlewood Suites Network Communications AEP SWEPCO

Berkshire Hathaway Homeservices, Brookshires Food Store, CenturyLink, City of Longview, Copeland Group, Curtis Blakely & Co PC, Daub Realty, Diagnostic Clinic of Longview, East Texas Homes LLC, Elwood Staffing, Encompass Home Health, Holiday Inn Express North, Linebarger Goggan Blair & Sampson LLP, Morgan Stanley Wealth Management, Network IP, Oak Forest Montessori School, Prosperity Bank, R Manley Enterprises, R. Lacy Services, Ltd., Ramsey Realty Group, Regions Bank, Robert’s Coffee and Vending, Stebbins Five,

First Bank & Trust East Texas Homewood Suites Hotel by Hilton Sisk Buick

STEMCO, Suburban Extended Stay Hotel, Teletouch, Texas Elite Track Club, The Crisman School, The Ward Agency.com, Tomlinson Properties, Tommy Thomas & Associates, Transet Company, TVaughn Builders LLC,

Eastman Chemical Company- Texas Operations Austin Bank Southside Bank D&H Insurance Guaranty Bank & Trust Spring Hill State Bank Fountainview Estates Hampton Inn & Suites KLTV-Channel 7 Texana Bank, N.A. American HomePatient Atmos Energy Career Personnel/The Home & Garden Center East Texas Professional Credit Union Hugman Architecture & Construction Pine Tree Home Health R. Wynco, Inc. 18

Longview Progress Report | November - December 2014

U. S. Steel Tubular Products, Wellness Pointe

TACLA023812C

Fixed Right Day or Night Free Estimates • Sales / Installation • Residential & Commercial Service

104 Crockett • 903-753-9624 Office • www.alcoair.com www.LongviewChamber.com

Leading Longview People. Place. Prosperity.

NOVEMBER

DECEMBER

Events are held at the Chamber offices unless otherwise noted.

1 3 4 q w e i o

Color Up 5K Run

Maude Cobb Activity Complex

15 Laws of Growth 3:00pm – 5:00pm

Dale Carnegie Training 4:00pm-7:30pm

Good Leaders Ask Great Questions 3:00pm – 5:00pm

Dale Carnegie Training 4:00pm-7:30pm

Leadership Longview Committee 11:30am-1:00pm

Good Leaders Ask Great Questions 3:00pm – 5:00pm

Business After Hours – Stone Works 4:45pm-6:30pm

Dale Carnegie Training 4:00pm-7:30pm

Ambassador Meeting

a

11:30am-1:00pm

Events are held at the Chamber offices unless otherwise noted.

1 2 4

Good Leaders Ask Great Questions 3:00pm – 5:00pm

Dale Carnegie Training 4:00pm-7:30pm

Emerging Leaders Awards Luncheon

11:30am-1:00pm – Pinecrest Country Club

Longview AMBUCS Christmas Parade 6:30pm – Downtown Longview

8 9 q y g h x

Good Leaders Ask Great Questions 3:00pm – 5:00pm

Dale Carnegie Training 4:00pm-7:30pm

Leadership Longview Committee 11:30am-1:00pm

Executive Board Meeting 7:30am-9:00am

Christmas Eve – Chamber Offices Closed Christmas Day – Chamber Offices Closed New Years Eve – Chamber Offices Closed at Noon

Board Of Directors Meeting 3:30pm-4:30pm

g k-l

Good Leaders Ask Great Questions 3:00pm – 5:00pm

Chamber Closed for Thanksgiving

Chairman’s Club Platinum

Gold

www.LongviewChamber.com

Silver ABC Auto Parts AEP Atmos Energy BancorpSouth Capital One Bank Chase Bank Citizens National Bank City of Longview Community Bank Convergys Diagnostic Clinic

Eastman Chemical Company Good Shepherd Health System Halliburton HOLT CAT Joy Global Inc JW Energy Longview News-Journal Martin Resource Management Neiman Marcus National Service Center

Regions Bank Southside Bank Spring Hill State Bank SYSCO Food Services of East Texas, LLC Trinity Rail T Vaughn Properties LLC USSTP Lone Star Tubular Operations

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410 N. Center Street Longview, TX 75601 903-237-4000 www.longviewtx.com

PRSRT STD U.S. POSTAGE PAID PERMIT NO. 82 LONGVIEW, TX