Longview Progress Report Nov-Dec 2013 V.7No.6

progress LONGVIEW

LEADING BUSINESSES. LEADING COMMUNITIES.™

REPORT

November / December 2013 Vol. 7 No. 6

Active.

Get bAck to the life you love.

Whether you’re an elite athlete or a weekend warrior, you can count on the specialized orthopedic care available from Longview Regional Medical Center. Our sports medicine services include arthroscopic surgery, rehab, joint replacement, spinal care and much more to help you get back in action. For an appointment with one of our orthopedic

physicians – Jonathan Fontenot, M.D., Martin Hilton, M.D., David Jenkins, M.D., Edward Liu, M.D., or Kenneth Reesor, M.D. – call 903-242-3400.

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Longview Progress Report | November - December 2013

www.LongviewChamber.com

Contents

From the President Why or Why Not….?

T

hese past several months have been a roller coaster of activity for the Longview Chamber. The Chamber has been involved in projects from the staff and board participating in the I-20 task force, leading the InterCity Visit to Fort Collins, showcasing our new E-Learning Center, to hosting a familiarization (FAM) tour for the Texas Travel Industry Association. While these activities are critical to moving our community and region forward, it can be confusing as to what exactly is the Chamber’s mission and purpose. The next challenge becomes how do we effectively communicate our purpose— over and over— with our members, partners and the community.

Just recently our board of directors reviewed the Chamber’s mission to ensure the organization remains focused on member priorities. Based on key stakeholder interviews the answer was YES, our mission will continue to enhance economic growth of the Longview trade area by focusing on education, promotion, and development of the business community, and those areas of the community affecting business.

While every word in that statement was carefully chosen, perhaps the most important words are “economic growth”.

Why? Because while the answer to “what” we offer includes programs, services and other offerings, the “why” is because they serve as a catalyst to help strengthen the local economy which in turn means JOBS. As our Chairman of the Board, Brad Tidwell-Citizens National Bank, stated “if there’s one thing we’ve learned since 2008’s recession is it all boils down to job retention and attraction.”

The board also analyzed Longview’s economic strengths and weaknesses, and the needs of the business community.

Longview needs to ensure the next wave of economic progress. We recognize that our local economy will need to rely on attracting new employers and by helping existing businesses to fuel growth. Businesses of all sizes will need to be bold and entrepreneurial to seize growth opportunities. The Longview Chamber commits to being a driving force and to reaching out to other partners in our region and state to focus on developing an environment that cultivates business growth and increased economic opportunities.

Leading Longview. People. Place. Prosperity. The strategic plan for the Chamber which will be presented in November was developed through the efforts of the Board of Directors as they embarked upon a new 3-year strategic plan. During the initial planning discussions, board members identified two (2) “Big Questions” that they believe must be addressed in defining the roles and responsibilities of the Chamber. www.LongviewChamber.com

From the President......................................................3 Advocacy, It’s for Everybody.........................................4 5 and 5 for Small Business Saturday ............................5 Cover Story - Empowering the Voice of Business.............6 Leadership Longview Fall Leadership Institute................7 On Target with Brad Tidwell..........................................8 Ribbon Cuttings.........................................................10 Anniversaries and New Members.................................11 Getting Out of Town - InterCity Visit 2013 .............12-13 Downtown Christmas.................................................14 Retail Development....................................................15 TRC 2013................................................................16 2nd Annual Emerging Leaders Luncheon ....................16 Par Busters Thank You...............................................17 Business Briefs..........................................................17 TTIA Study Tour Discovers Real East Texas...................18 Students Strive to be CEO!.........................................18 Longview Progress Report is published bi-monthly by:

410 North Center Street / Longview, Texas 75601 903-237-4000 / www.LongviewChamber.com The Business View Blog www.BusinessInLongview.com www.facebook.com/LongviewChamber @LongviewChamber

Our Big Questions: 1. Why does the Chamber exist?

2. What is the Chamber’s role in shaping Longview’s future?

Other questions worth considering also included, “How can the Chamber’s leadership initiatives achieve the community’s goals?”, “What is the Chamber’s role in attracting, supporting, and retaining young families in Longview (professional and skillstrade)?”

Implementing this plan will require a long-term commitment, as building a strong entrepreneurial community will take time and patience. Success will not be easy to gauge and promote. The plan is designed to provide a clear strategic direction for the organization. It is not meant to be static, therefore, is flexible to respond to lessons learned and to emerging issues. Each year, the Chamber staff will develop a business plan with tactics to advance strategies.

To learn more about how to plug into the Chamber please reach out to myself or Lisa Null at 903.237.4000.

November - December 2013 | Longview Progress Report

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Representing the Interests of Business 2013 Officers Brad Tidwell

Citizens National Bank

Dr. Dale Lunsford

LeTourneau University

Jeremy DuMond

U.S. Steel Tubular Products

David McWhorter

Gans & Smith Insurance Company

Jill Bayless

Longview Regional Medical Center

Tim Vaughn

TVaughn Builders LLC

Brett Lindig

SYSCO Food Services, LLC

Kelly Hall

Longview Chamber of Commerce

2013 Directors James Barron Barron’s

Kara Bolster STEMCO

Pat Britton

Eastman Chemical Company

Ken Cunningham

Good Shepherd Medical Center

David Hayes

Hayes RV Center

John Ray

Lively Cadillac GMC

Keith Honey

AEP Southwestern Electric Power Company

Darwin Winfield Atmos Energy

2013 Appointed Directors Lester Lucy BancorpSouth

Mayor Jay Dean City of Longview

Judge Bill Stoudt Gregg County

Advocacy, It’s For Everybody

“Chambers have an opportunity to change the world.” - Mick Flemming, CEO, ACCE

Y

our chamber’s efforts to influence and change policy on local, state, and national issues help develop channels of communication with legislators. The Advocacy Committee works year-round developing policy statements. Issues are identified by the committee and positions adopted by the Board of Directors. Ongoing communication is accomplished by the staff primarily in following ways: • Identify the pending legislation that affects

our members and provide a means to easily contact their representatives.

• Fax and email blasts are utilized to inform the membership about important and impactful issues.

• LongviewVotes.com is our branded landing Rep. Louis Gomert visits with members after speaking at advocacy luncheon. page where members can go to and find the information needed to email representatives The Chamber’s role in advocacy means with support or opposition to specific and becoming THE resource on the nexus of very current issues. commerce and policy for the greater Longview • Legislative alerts are sent to members when region. action is needed urgently.

Suggested language is Come see what a locally-owned provided to write a knowlindependent bank can do for you ... edgeable letter.

• Topics and questions are created in the Longview Chamber of Commerce Group on LinkedIn. Discussion on current issues and dissemination of information happen.

Elected and appointed officials from local, state, and national offices have the opportunity to speak to the membership several times each year. Your chamber provides open forums and meetings such as State of the City, Elected Official Reception and Candidate Forums as opportunities where members hear directly from their representatives.

During the biannual convening of the Texas Legislature on odd numbered years, the Longview Chamber orga-

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nizes and coordinates the East Texas Coalition.

Representatives from the cities of Longview, Kilgore, Gladewater and Tyler visit Austin as one contingent to press regional issues. The East Texas Coalition visits Congress in Washington D.C. on even numbered years.

Longview Progress Report | November - December 2013

3700 Gilmer Road 202 Hollybrook Drive

903-759-0751 www.springhillbank.com

www.LongviewChamber.com

Strengthen the Local Economy 5 and 5 for Small Business Saturday

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he third annual Small Business Saturday will happen on November 30, 2013.

Initiated by American Express® in 2010, the purpose is to give small businesses an advantage during the hectic weekend following Thanksgiving. Consumers spent an estimated $5.5 billion during Small Business Saturday in 2012 and American Express® projects an increase in 2013. With a little bit of work and creativity your small businesses can gain some benefits from the Shop Small campaign.

Here are five suggestions that will help small businesses participate on Nov. 30.

1. Get on the Shop Small Map and Get Found Register your business on the Shop Small Map at Amex.com. It’s a free service to both businesses and consumers. American Express® offers a directory of participating “Shop Small” retailers. This is the equivalent of free advertising!

2. Take advantage of free resources The amex.com website has a lot of resources that are free for any business and most of them can be downloaded immediately.

Templates are ready to be used in signage, email and other social media.

3. Create a promotional plan and promote If you have not participated in past years, plan what you can for this year and next.

If you build it, they will NOT come if they don’t know you are there and what you offer.

Small Business Saturday is primarily a social media-driven campaign. American Express promotes it online. To get the most reach from Small Business Saturday incorporate social media posts into your marketing during the month of November.

5. Support other small businesses Think about reaching out to other businesses and help them while they help you. Offer co-op promotions with businesses that offer products and services that complement yours.

Kelly Hall

President 903-237-4004 president@longviewtx.com

Paul Anderson

Senior Vice President Communications Director 903-237-4041 lcvb@longviewtx.com

Elaine Reynolds

For the shoppers here are five more good reasons to Shop Small on Nov. 30.

1. Support the local small businesses and economy.

By buying local, your money stays local.

This means more jobs for residents and increased tax revenues for local governments. Even if buying local means spending a bit more, your community may receive a greater portion of your purchase in return.

2. Avoid crazy Black Friday shopping Black Friday may have some of the best deals of the year, but the packed crowds and insane lines are a turn-off for some.

Often the items with huge discounts are very limited and a lot of time is risked hoping there is one left when you get there.

3. More local jobs The Small Business Administration reports that small businesses employ about half of all private-sector employees in the U.S. Shopping at local businesses helps these smaller shops keep their doors open and their workers employed.

4. Unique gifts

4. Get Social

Staff

You’ll often find gifts in local shops you won’t find in larger stores – like handmade jewelry or artisan foods. These gifts can add a special touch that you can’t get from mass-produced products.

5. Local businesses are online too You might still be able to do some shopping on-line. Many small businesses have their own websites. A purchase from their site saves you time and shipping because you can pick it up. Look for the unusual gift that a local artist might offer at one of the local galleries and gift shops.

VP of Special Event Operations 903-237-4040 downtown@longviewtx.com

Leska Parker

Director of Development 903-918-1546 bmanager@longviewtx.com

Chelle Brown

Director of Entrepreneurialism and Advocacy 903-237-4010 advocacy@longviewtx.com

Mary Whitton

Community Development Director 903-237-4003 programs@longviewtx.com

Diana Northcutt

Retail Development Coordinator 903-237-4029 development@longviewtx.com

Melissa Saunders

Business Development & Special Events Director 903-237-4023 promotions@longviewtx.com

Lisa Null

Membership Services Coordinator 903-237-4013 membership@longviewtx.com

Kayla Cantey

Convention Meetings and Main Street Manager 903-753-3281 x215 meetings@longviewtx.com

Margie Harris

Tourism Services Manager 903-237-4021 info@longviewtx.com

Carrie Fisher

Don’t limit your support of small businesses to just this Small Business Saturday. Think small business and local year-round, and both you and our community will benefit even more. www.LongviewChamber.com

Director of First Impressions 903-237-4000 info1@longviewtx.com

November - December 2013 | Longview Progress Report

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Representing the Interests of Business Empowering The Voice of Business

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Representing Business and Protecting the Free Enterprise System Remains Chamber’s Priority

he Longview Chamber was formed nearly 100 years ago on the premise that the organization would foster an environment to live the American Dream. Today, it seems we are challenged with the notion that Free Enterprise is the villian, when in reality it is the engine that drives our nation’s economy. The Longview Chamber challenges the theory profits are bad and embraces the truth that by growing our business community we will create jobs. Therefore, the creation of jobs is priority #1 for the Longview Chamber.

Creating jobs means taking risks and rewarding success! Over the past several years the Chamber has promoted itself as the VOICE OF BUSINESS. Why? If your Chamber doesn’t get involved in policy and politics—who will and what message will they carry that protects your rights as business owners/leaders?

Our public policy approach is to ensure that your profits are not confiscated by over taxation and regulations. The Chamber will speak up on your behalf and push for common sense business principles and fight for tax policies that are sensible and reasonable.

For the past few years the board of directors has discussed the pros and cons of forming a PAC through the Chamber. In November, 2012 the board unanimously voted to move forward with the formation of the Longview Business Political Action Committee.

The LBPAC will be focused on opposing policy issues that could be harmful to business or support those that will aid in business success.

The Board is proud to present the Longview Business Political Action Committee Advisory Board.

Some of the Advisory Board members shared their thoughs on this major step and what their expectations might be.

“The LBPAC will support our membership’s primary goal of advocating on behalf of business with our local and state elected officials, supporting issues that support local business and opposing issues that don’t. “ - Jeremy DuMond, Advisory Board Chairman, U. S. Steel Tubular Products Lone Star Tubular Operations; “The funding for the PAC will come from individual and corporate donations. As your local business representative we know you are in business to succeed! The LBPAC is another way the Longview Chamber demonstrates we believe in helping our community remain vibrant in order to foster a healthy business climate!” - Brad Tidwell, Citizens National Bank “Formation of the LBPAC is a key piece of the Longview Chamber of Commerce’s long-term strategy to continue to better represent the interests of our member businesses. In the beginning, the LBPAC will greatly improve the Chamber’s ability to provide enhanced advocacy locally - and ultimately on the state and federal level as well.” - Keith Honey, AEP Southwestern Electric Power Company; “Citizen involvement in issues that are important to our community require effective communication from organizations that keep the public informed. The Chamber’s Longview Business Political Action Committee is such an organization. As an organized group of community leaders, LBPAC can have far greater impact than any one individual acting by him/her self. LBPAC members can impact the direction of important initiatives in the community. As a member, I look forward to helping Longview continue to be a great place to live.”

- Tom Stamper, Good Shepherd Health System Inc;

Left to Right: Mike Northcutt-Southside Bank; Jeremy DuMond, Chairman-USSTP Lone Star Tubular Operations; Keith Honey-AEP Southwestern Electric Power Company; Brad Tidwell-Citizens National Bank; David McWhorter, Treasurer-Gans & Smith Insurance Agency Inc; Tom Stamper-Good Shepherd Health System Inc; Darren Groce-R. Lacy Services, LTD; David Hayes-Hayes RV Center

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Longview Progress Report | November - December 2013

“The LBPAC provides an opportunity to add value to the process of enhancing the business climate and corresponding Longview area opportunities through active and reasoned participation in the political arena.” - Darren Groce-R. Lacy Services, LTD; The Longview Chamber is committed to protecting what you and your employees have worked hard for. Our VOICE for the business community will provide solutions that allow the free enterprise system to WORK!

www.LongviewChamber.com

Developing Community Leadership Annual Kickoff Includes Retreat, Economic Development Day

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he 2013-2014 Leadership Longview class kicked off its new year with an overnight retreat to Lakeview Methodist Conference Center in Palestine. At this year’s retreat, under the direction of A New Direction, the twenty-six class members had the opportunity to engage in team building exercises, personality profiles, trust exercises and low and high ROPE activities. This opening session provided the class members the experience of getting to know each other and set the foundation for the coming year.

The October 10 session was Business/Economic Development Day. Session facilitators and LL Alumni were Russell Montgomery, Community Healthcore; Scott Haygood, BancorpSouth; and Kayla Cantey, Longview Chamber of Commerce.

The session events included a county economic development overview by Judge Bill Stoudt, a walking tour of downtown The Platinum Sponsor for the 2013-2014 program year is Longview, a Longview Chamber of Commerce presentation by Kate King-Turner and a session on the Longview Economic Longview Economic Development Corporation.

Development Corporation by Chairman Lester Lucy as well as The Sponsors for the opening retreat in September were a tour of STEMCO. Henry & Peters PC and American HomePatient.

October sessions were sponsored by Texas Bank & Trust and Eastman Chemical Company

Focus on Diversity at Fall Leadership Institute

E

lizabeth Campbell, Partner and Chief Diversity Officer for Andrews Kurth Law firm in Houston, will be the keynote speaker for the 2013 Fall Leadership Institute. Scheduled for November 21, the Institute will be held at The Summit Club’s new location on 3700 Judson Road.

Coming Next Issue...

November – Tour Day December – Health/Social Services

CERTIFIED PUBLIC ACCOUNTANTS

Campbell is an attorney and diversity practitioner with a successful record of working with business leaders, executives and teams to accomplish organizational goals. Campbell has worked in the areas of administrative and employment in law firms and in-house counsel settings, and diversity and inclusion strategies at large corporations.

This year’s institute topic, “Diversity in the Workplace” will cover • What is Diversity?

• Learn how your personal perspective may affect your understanding of “diversity”.

• Learn how to use your understanding of “diversity” to interact more effectively with other people in the workplace The cost to attend this engaging, interactive workshop is $49 for Leadership Longview Alumni Network Members; $89 for Chamber members and $149 for nonmembers. Register online at www.LongviewChamber.com or call the Longview Chamber of Commerce at 903.237.4000.

The Institute’s presenting sponsor is Network Communications.

www.LongviewChamber.com

PROUD TO BE PART OF THE

LONGVIEW COMMUNITY THE SOURCE FOR YOUR ACCOUNTING NEEDS SINCE 1929.

Tax • Auditing • Business Consulting • Estate Planning 1127 Judson Road, Suite 233, Longview • 903-758-0648 3310 S. Broadway, Suite 100, Tyler • 903-597-6311 www.henrypeters.com • E-mail: info @ henrypeters.com

November - December 2013 | Longview Progress Report

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Developing Community Leadership

B ON

TARGET

rad Tidwell will complete his term as Chairman of the Longview Chamber of Commerce Board of Directors at the end of 2013.

His contribution as Chairman of the Board and previous years on the Executive Committee has been instrumental in moving the chamber’s mission forward. He has an enthusiasum and vision for the East Texas Region and for the Longview area that is demonstrated in his tireless committment.

Brad Tidwell is the President and CEO of Citizens National Bank, a position he has held for 4 years.

Total service to CNB is almost 6 years.

Citizens National Bank is a 1.2 billion dollar independent community bank with 25 branches in East and Central Texas. CNB also operates a 400 million dollar Trust Department.

Prior to joining CNB, Brad spent seventeen years with JP Morgan Chase/Bank One. The last eight years as President and CEO of the company’s Western Ohio Markets of Cincinnati and Dayton as well as Northern Kentucky. During the first ten years with the company Brad held multiple senior market management and credit/risk management position in the company’s Texas Affiliate. Brad started his career and spent five years with Allied Bank of Texas in their Dallas Region.

Express Employment Professionals has a solution for your hiring needs.

Whether you want temporary help now, or you’re looking for the perfect fit for a long-term position, Express has skilled workers ready when your business needs them.

Call or go online today to see how Express can help.

Solutions include: • Office Services • Professional Search • Industrial

(903) 663-3559 101 W. Hawkins Pkwy.

Longview, TX 75605

www.expresspros.com

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Longview Progress Report | November - December 2013

Brad is a native of Longview and a 1979 graduate of Longview High School. He graduated from Texas A&M with both BS and MS degrees. Brad believes in community and in community involvement and found the Chamber of Commerce to be a place where he could effectively contribute his skills and experience. Brad has participated and added much to the shaping of the Chamber’s ongoing mission. As Chairman-Elect, Brad worked with Leska Parker and served as chairman of the second annual Total Resource Campaign and worked closely the Vice Chairs and Team Captains.

Under Brad’s leadership, CNB has strengthened its place in the Longview area and across East Texas. One significant step is the establishment of a branch in Downtown Longview’s landmark “high-rise”. Long a home for banks since its construction in 1956 CNB’s move into 200 N. Fredonia was a positive sign for our historic business district. www.LongviewChamber.com

www.LongviewChamber.com

November - December 2013 | Longview Progress Report

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Milestones and Ribbon Cuttings

Contractors Building Supply 4622 W Loop 281, Longview - 903.758.3201

Premier Nationwide Lending 913 W Loop 281, Ste 123, Longview 903.704.4289

Guaranty Bond Bank 200 W Hawkins Pkwy, Longview, TX

Tree Frog Café 1811 A Judson Rd, Longview 903.553.0303

Kelly Services 4001 Technology Center Dr, Ste 201, Longview 903.663.8726

Women’s Health Boutique 605 N 6th St, Longview 903.758.9904

Teri Norwood Real Estate Team 906 Judson Rd, Longview, TX 903.212.8326

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Longview Progress Report | November - December 2013

www.LongviewChamber.com

Anniversaries and New Members November

5 15 years

Hampton Inn & Suites Longview North years

Eberhart-Miller Real Estate Services ETTL Engineers & Consultants Inc Fisherman’s Market

20 40 55

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December years

Boon Shaver Echols Coleman & Goolsby PLLC – Casey Goolsby Edward Jones – Stoney Thomas Sport Clips Zonta Club of Longview

10 15 30

years

years

Swearingen Interior Design Topp Office Supply Co

BSCENE Magazine/H3 Media Sawmill Specialties

years

years

Longview Scrap & Metal Company

years

KLTV-TV Channel 7

At Home Healthcare Longview Eye Associates PA

years

East Texas Mack Sales LLC

NEW MEMBERS MDAW LLC

Fountainview Estates

Loveless Investments, LLC Davin Loveless 3300 W Loop 281 Longview TX 75604 (903) 746-9061

Ronda Henry 115 E Hawkins PkwyApt 1114 Longview TX 75605 (903) 741-2385

AMBUCS of Longview Inc

Guaranty Bond Bank - West Hawkins

Main Street Coffee House

S&B Engineers and Constructors, Ltd

Debra Witherspoon 4117 W Marshall Ave Longview TX 75604 (903) 759-0869 Michael D Tubb P O Box 3092 Longview TX 75606-3092 (903) 220-9440

American Classifieds

Tracy Magness 100 Hawkins Pkwy Ste C Longview TX 75605 (903) 758-6900

Brock Services, LLC Tom McCraven PO Box 8882 Longview TX 75607 (903) 758-3386

Carter’s Bar-B-Que

Curt Carter 519 S Eastman Rd Longview TX 75602 (903) 236-3271

Cheryl Jaskiewicz PO Box 4147 Longview TX 75606 (903) 291-0020

Ryan Hamilton 200 West Hawkins Parkway Longview TX 75605

Healthline Medical

Diana Hicks 210 Enterprise St Ste B Longview TX 75604 (903) 236-6861

Heartlight Ministries Foundation Shane Goswick PO Box 480 Hallsville TX 75650 (903) 668-217

Khoury Law Firm

Traci Dionisio 706 W Main St Hallsville TX 75650 (903) 668-5000

Mathnasium of Longview

Renee Pullen 3080 N Eastman Rd Ste 108 Longview TX 75605 (903) 663-6824

Medical Park Pharmacy Kathy Novak 709 HollybrookSte 101 Longview TX 75605 (903) 234-8329

Ronda Henry / Author

Steve Girdner 7825 Park Place Blvd Houston TX 77087

Sandi’s E-Vapors

Sandi Sweeten 105 E Loop 281Ste 8 Longview TX 75771 (903) 383-3426

Searcy & Searcy, P.C. Joshua Searcy PO Box 3929 Longview TX 75606 (903) 757-3399

Shale Flow Specialties, LLC

Andrew G Khoury P O Box 1151 Longview TX 75606-1151 (903) 757-2464

North Crete Services Scott Newland 3920 FM 2879 Longview TX 75605

Jay Dean PO Box 6174 Longview TX 75608-6174 (903) 218-6120

La Cabane De Dessert

Outdoor Escapes

Sunsational 360 Spa

CBS Outdoor

Calli Miller-Clanton 4315 Gilmer RdSte 100 Longview TX 75604 (903) 212-5253

Jennifer Ochoa 410 Molly Lane Lindale TX 75771 (903) 387-0635

Ashley Morgan 1809 W Loop 281#136 Longview TX 75604 (903) 297-1500

Community Perfusion Services, LLC

LaChelle Webb 108 E Tyler St Longview TX 75601 (903) 445-9508

La’ Chelle’s

PDQ Logistics, LLC

T Blanco’s Mexican Cafe

Brian Dear 11233 N Stemmons Frwy Dallas TX 75229 (318) 348-9010 Scott Watts PO Box 1144 Longview TX 75606 (903) 241-5907

Deluxe Corporation

Debbie Pokrifcsak 6205 Millwood Ct Arlington TX 76013 (903) 504-5488

Energy Weldfab

Michael Clements 1702 Willow Lake Dr White Oak TX 75693 (903) 297-2500

www.LongviewChamber.com

Longview Animal Hospital Jill Foye 2500 Estes Pkwy Longview TX 75602 (903) 758-2082

Longview Consolidated Credit Union Wanda Striegler 3101 McCann St LongviewTX 75605 (903) 234-9998

Michael Clements 1702 Willow Lake White Oak TX 75693 (903) 634-7117

Pump It Up

Cori Childress 4000 US Hwy 259 North Longview TX 75605 (903) 663-5439

Mason White 1045 Gardiner Mitchell Pkwy Longview TX 75603 (903) 643-0100

Texana Bank

Lucas Ponder 915 E. Marshall Longview TX 75605 (903) 553-9128

Quick Care

Ralene Davis 2021 W Loop 281 Longview TX 75605

Continued on Page 18

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Developing Community Leadership Getting Out of Town:

R

Lessons Learned from a Chamber’s Second Intercity Visit

ecently, the Longview Chamber organized and led a delegation of business and community leaders on their second intercity visit. Our destination: Fort Collins, Colorado.

An intercity visit, sometimes called a “leadership exchange,” is a trip to another city or region taken by a diverse group of leaders from a community’s public, private and nonprofit sectors. The purpose is to discuss our community’s challenges and opportunities with leaders from the host community. The interaction among leaders facilitates the exchange of best practices and lessons learned between our communities.

The visit is designed to inspire new ideas. Our board wants to make sure our corporate and civic leaders are taking time to think creatively about the future of Longview with a 40+ year time horizon. The intercity visit provides an annual mechanism to facilitate that kind of creative thinking. One of our chamber’s unique strengths is the ability to convene all the right people needed to develop and implement a shared vision for the region.

We’re using the intercity visit to facilitate visioning and shaping the future of Longview.

How did you select your First, we considered existing issues/concerns.

destination?

Downtown

revitalization has been a priority for our organization for more than 10 years. One of our long-term goals is to ensure we maintain a vibrant downtown. We also wanted to select a destination where our team could learn about the importance of developing a shared regional vision, building a collaborative economic development team, and fostering an entrepreneurial ecosystem.

The Longview community leaders that toured and learned best practices during their recent Inter-City Visit to Fort Collins

What did you learn that you didn’t expect?

After the first trip, the mayor of Chattanooga advised us not to approach the trip with specific goals in mind, but to explore, learn, and “allow the process to get messy.” The messiness is uncomfortable but it encourages healthy dialogue that allows meaningful solutions to emerge. We resolved to allow the process to evolve and then become strategic. Dr. Lunsford, LeTourneau University President, opened the first day reminding participants with this advice. “Being open to new information allowed us to focus on what could be verses why we can’t accomplish something.”

Both communities provided partcipants the opportunity

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Longview Progress Report | November - December 2013

www.LongviewChamber.com

Strengthening the Local Economy of experiencing the unexpected by seeing and learning about the public/private partnerships heavily supported by community foundations.

What’s next?

Within the next few weeks participants from the last two InterCity Visits will be invited to participate in a debriefing session.

Old Town a business, shopping and entertainment district Contrasting the in historic Fort Collins significant take aways from both trips, the group will begin discussing the type of community they’d like to research in 2014.

What were the significant take aways?

After two days of listening and learning, attendees were impressed with Fort Collins’ commitment to planning and modifying their Dr. Dale Lunsford - LeTourneau University President tests his musical talent at the Fort Collins vision appropriately.

Museum of Discovery. http://www.fcmod.org/ They aligned their systems and resources to have transparency as well as being deliberate and clear about what they wanted to accomplish.

When Fort Collins compares themselves to other communities, they don’t necessarily look at communities of similar size or demographics. They are comparing themselves to FIRST CLASS communities.

The private sector must be engaged and willing to support initiatives to create a competitive and attractive community.

As we move forward in our exploration process of best practices while building a spirit of collaboration to design tomorrow’s future, it is important to remember that public/private partnerships are key. No community can successfully create a place where people want to live, work, and play unless both the public and private sector can work in concert with one another.

Interested in getting more involved? If you would like to become part of the leadership team that is planning and participating in InterCity Visits contact Kelly Hall, president@ longviewtx.com or 903.237.4004 for more information.

Another significant message, similar to Chattanooga’s, was that quality isn’t FREE! The private sector must be engaged and willing to support initiatives to create a competitive and attractive community. Young professionals and their families have more flexibility in choice of place than ever before.

Communities must be planning and preparing for the younger generation.

Laura Hill with the City of Longview experiences the Tornado Chamber

www.LongviewChamber.com

November - December 2013 | Longview Progress Report

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Promoting the Community Downtown Christmas

“T

was the night before Christmas, when all through the house… Not a creature was stirring, not even a mouse.”

What is your favorite Christmas story? You have a chance to show your holiday spirit by applying to be in the Annual Longview AMBUCS Christmas Parade! Whether you are a fan of Dr. Seuss’s “How the Grinch Stole Christmas!” or are fond of “The Nutcracker,” there will be something for everyone at this year’s Christmas Parade in Downtown Longview.

Be prepared to see amazing floats, local celebrities, live performances, marching bands, equestrians, animated characters, giant balloons and Santa at the Longview AMBUCS Christmas Parade. The Chamber of Commerce and Longview AMBUCS are preparing for the parade scheduled for Thursday, December 5, 2013 at 6:30pm presented by Gene Jordan, Jr. The parade will begin at the intersection of Green and Whaley, travel West on Whaley to Horaney, South on Horaney, turn to go East on Methvin past the beautifully lit Gregg County Courthouse and past the reviewing stand in the Regions Bank parking lot.

“This year we have two different ways that you can apply to be in the Christmas Parade” says Longview Main Street Manager, Kayla Cantey. “You can come to the Longview Chamber of Commerce and fill out an application or you can go to our website, www.downtownlongview.com, and find the application under Downtown Development.” The rain date for this event will be Tuesday, December 10th at 6:30pm. Do you think that you have the best Christmas Parade float idea ever?! There will be 6 different awards chosen by the judges the night of the parade: Best of Show – Best Business/Commercial Grand Marshall’s Award – Best Lighting Display President’s Award – Most Creative Heritage Award – Best Presentation of Parade Theme Santa’s Award – Most Appealing to Children Caring and Sharing Award – Best Non-Profit Float

TO POWER UP YOUR HEALTH PLAN MORE CHOICES FOR YOUR EMPLOYEES

CONSISTENT COSTS

Special Thanks to our Sponsors: Presenting Sponsor – Gene Jordan, Jr. Gold Sponsors — USSTP Lone Star Tubular Operations AAON Coil Products Inc. Peters Chevrolet-Chrysler-Jeep-Dodge Silver Sponsors — Longview Regional Medical Center Heslep Custom Homes Joy Global Special Recognition and Thanks To: Longview AMBUCS

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Longview Progress Report | November - December 2013

For more information on the Chamber Choice Health Plan, call 903-237-4000 today.

All trademarks are properties of their respective owners. ©2013 United HealthCare Services, Inc. Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by United HealthCare Services, Inc. or their affiliates.

UHCTX644807-000 www.LongviewChamber.com

Strengthening our Local Economy “Together, we can help support small businesses and our community.”

Are you interested in starting your own business?

Longview Chamber of Commerce is proud to take part in the Shop Small® initiative, and believe our combined efforts can help make a big impact in Longview.

Visit ShopSmall.com to learn about different ways to get involved. Also, don’t forget to check out our Facebook page at facebook.com/longviewchamber!

Need new marketing ideas?

Check out our Tools For Business link on our home page! www.longviewchamber.com

Follow us on:

facebook.com/longviewchamber

@LongviewChamber

Longview Chamber of Commerce Group The Business View Blog businessinlongview.com

Diana Northcutt

ICSC 2013

R

Texas Conference and Deal Making November 6-8, 2013

epresenting Longview at ICSC Texas Conference and Deal Making will be Diana Northcutt, Retail Development Coordinator for the Longview Chamber of Commerce, Michael Shirley, City Planner for the City of Longview, and Keith Honey with AEP/SWEPCO and board member of the Longview Economic Development Corporation.

ICSC Texas Conference and Deal Making is one of the largest gatherings of retail industry professionals in Texas, offering attendees the opportunity to network with retail real estate owners, brokers, management companies, and investors.

Events will include a panel of experts who will discuss a variety of relevant current event topics affecting the capital markets for commercial retail properties.

The Retailer Roundup provides an opportunity for over 80 retailers to discuss their future business plans and, most importantly, to

increase visibility and networking contacts with municipalities, shopping center owners, and developers.

The Chamber takes an active role by participating in retail development conferences by promoting the products and services of our local businesses, serving as advocates for the business community, and encouraging retail and commercial development.

Retail Development Coordinator

Longview Chamber of Commerce 410 N. Center Street Longview, TX 75601

903-237-4029 development@longviewtx.com www.LongviewChamber.com

November - December 2013 | Longview Progress Report

15

Promoting the Community TRC MMXIII

A

fter three successful Total Resource Campaigns, Chamber volunteers are acutely aware of the professional benefits of involvement in the program. The Total Resource Campaign (TRC) provides an opportunity for individuals to engage with other members to highlight the marketing opportunities the Chamber of Commerce can provide for their business.

In the process, they are also building connections to promote their own line of business. Cliff Hale, Senior Vice President of Citizens National Bank, and a 2013 TRC Vice Chair remarks, “The TRC allows our employees to become conscientiously involved in the business community. It provides a great resource to move Longview forward through partnerships with the Chamber of Commerce.” To date, over 200 volunteers representing over 80 chamber members have committed their time to the TRC. If you are interested in building your business connections, make plans to participate in the 2014 TRC beginning in September 2014. To be added to mailing list about volunteering, please email Leska Parker at bmanager@longviewtx.com.

Second Annual Emerging Leaders Luncheon Chamber to recognize young professional leaders at December 5 event Three outstanding emerging leaders will be recognized at the Second Annual Emerging Leaders Luncheon on December 5, at Pinecrest Country Club.

This year’s event will highlight and honor three outstanding emerging leaders under the age of 40 who have made exceptional contributions to the Longview community.

These honorees have demonstrated a passion to serve as an inspiration to others in an effort to improve the quality of life in our city.

This year’s recipients are:

Kristen Ishihara Attorney Coghlan & Crowson

Melanie Northcutt Crocker Training Coordinator Kilgore College Small Business Development Center Realtor Julie Woods and Associates Real Estate

Stephanie Wolford Assistant Vice President/Loan Officer Texana Bank

11:30 a.m.

December 5, 2013 Pinecrest Country Club Cost: $25 for members $50 for nonmembers.

Reserved tables can be purchased for $500.

Register for the luncheon by calling the Longview Chamber at 903.237.4000 or www.longviewchamber.com

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Longview Progress Report | November - December 2013

www.LongviewChamber.com

Provide Networking Opportunities

T

he 2013 Par Busters Golf Tournament marked the 19th year of community support, honor, spirit, competition, friendships, and networking.

The field of 150 golfers was made up of some of the most influential members of the local business community. The players enjoyed a casual atmosphere while making connections for their business, entertaining business clients, and trying to make a hole in one for several great prizes. Hospitality tents were added to two of the holes for golfers to take a break and enjoy drinks, snacks and shade.

Thank you to our many volunteers and sponsors that continue to support this golf tournament and other chamber initiatives.

Special Thank You to:

Platinum Sponsor:

Hudson Printing and Graphic Design Cap Sponsor: Baxter Clean Care Beverage Cart Sponsors: Spring Hill State Bank R&K Distributors Putting Green Sponsor: Rivers Recycling

ÌÌ The Arc of Gregg County, the East Texas Center for Independent Living (ETCIL) and Pace Opportunity Centers have joined forces to host a Movie in the Park on Saturday, November 9 at Spring Hill Park, 738 Fenton Rd. in Longview from 4-7pm. This event is free and open to the public.

Local organizations who serve people with disabilities will be on hand with information about how they serve the community.* (More at bit.ly/BizBrf) ÌÌ Sixteen people will depart Longview on November 19th for an eight day tour of Ireland. The tour “Irish Spleandor” coordinated by Collette Vacations and presented by the Longview Chamber of Commerce will include Dublin, Killarney, Cong and Tullamore. The tour will return on November 26. Bon Voyage! ÌÌ Hospice of East Texas has been named a 2013 Hospice Honors recipient, a prestigious award recognizing hospice agencies providing the best patient care as rated by the patient’s caregiver.* (More at bit.ly/BizBrf) ÌÌ Kristi Glover has accepted the position of Good Shepherd Medical Associates (GSMA) executive vice president and chief operating officer and began this role mid-September.

In this newly created position, Glover will be responsible for the operations, growth and strategic vision of GSMA.* (More at bit.ly/BizBrf)

ÌÌ The Chamber’s Annual Banquet will be on January 14, 2014.

Guest speaker will be Gary Hoover of Hoover’s, Inc. and the creator of BOOKSTOP. In Austin, he has worked to develop entrepreneurial thinking among local young people, helping to create a group of students who meet monthly to learn the keys to entrepreneurial success. ÌÌ Mark the dates of April 13-16 if you are interested in joining the East Texas Coalition on their 2014 Fly-In to Washington DC and visit to Congress. This bi-annual trip happens on even numbered years. Details will be forthcoming.

*

1st place in the 1st Flight. G.E.T Moving & Storage, LLC

www.LongviewChamber.com

A new feature of the Longview Progress Report and available to members is Business Briefs. Business Briefs has also been integrated into the Chamber’s website and The Chamber BUZZ weekly e-news.

Complete details on submitting items for Business Briefs are on the website at: http://bit.ly/BizBrf OR www.LongviewChamber.com/BusinessBriefs

November - December 2013 | Longview Progress Report

17

Promoting the Community State Association Study Tour

L

ongview was privileged to host the annual TTIA Study Tour on October 8.

Each year the Texas Travel Industry Association coordinates study tours to different regions of Texas.

East Texas was chosen as a region this year and Longview secured one of the coveted stops on the tour.

Because of the shortness of the stop, the team from the Chamber’s Convention and Visitors Bureau coordinated with the Belcher Center to meet the tour group there and to do a quick show & tell featuring a few of the highlights Longview offers visitors.

Discovers Real East Texas

Upon arrival, the study tour group was pinned with balloon lapel pins, and had the opportunity to experience the process of inflating a competition hot air balloon.

Thanks to Robert Evans, a hot air balloon pilot from Center, Texas for making his balloon and time available.

Entertainment

by LeTourneau Jazz Band and a viewing of the Longview tourism video were provided along with coffee, snacks and balloon cookies.

It was a Real East Texas experience – one that could only happen in Longview.

The Young Entrepreneurs Academy (YEA!) Kicks Off an Exciting Year

S

TLC Office Systems

Brandy Priest 400 W Methvin St Longview TX 75604 (713) 695-3900

TNT Crane and Rigging, Inc. David Cowley PO Box 8047 Longview TX 75607-8047 (903) 236-2100

Tree Frog Cafe

Trisha Browning 1811 A Judson Rd Longview TX 75605 (903) 553-0303

Trend HR

Tim McCoy 5133 FM 549 South Rockwall TX 75032 (214) 553-5505

Tuff Shed Inc

Stephen Winton 2719 E Marshall Ave Longview TX 75601 (903) 236-9126

Wee Learn Center

Lesley Jordan 209 E South St Longview TX 75601-7440 (903) 758-0153

Willy G’s

Students Strive to be CEOs!

tudents from the Longview Chamber of Commerce Young Entrepreneurs Academy 2013-14 gear up for the yearlong program with a field trip to Edible Art - a local, thriving small business.

NEW MEMBERS (continued)

grade, Judson Middle School; Carter Sorrels, 8th grade, Foster Middle School; and Anna Ward, 7th grade, Foster Middle School.

Paul Hancock 115 E Tyler St Longview TX 75601 (903) 212-3850

Wolseley Industrial Group StevenStamps 907 Linco Rd Longview TX 75604 (903) 572-0754

YEA! thanks presenting sponsor Joyce Crane.

YEA! kicks off this year with its instructors Carlton Mitchell with LeTourneau University, Stephen McHaney with the Longview News-Journal and Ryan Hamilton with Guaranty Bond Bank.

The Young Entrepreneurs Academy is a yearlong program that guides middle and high school students through launching their own real business or social movement.

This year’s YEA! students are: Drew Beltran, 6th grade, Foster Middle School; Skye Blatz, 8th grade, Judson Middle School; Carolina Gonzalez, 7th grade, St. Mary’s Catholic School; Natalie Green, 7th grade, Judson Middle School; Amanda Russell, 11th grade, Pine Tree High School; Jorin Sides, 8th

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Longview Progress Report | November - December 2013

Pictured left to right: Carolina Gonzalez, Carlton Mitchell, Instructor; Amanda Russell, Jorin Sides, Carter Sorrels, Debbie Fontaine, owner of Edible Art Specialty Cakes and Cookies; Anna Ward, Drew Beltran

www.LongviewChamber.com

Calendar of Chamber Events NOVEMBER

DECEMBER

Events are held at the Chamber offices unless otherwise noted.

8

President’s Coffee

Events are held at the Chamber offices unless otherwise noted.

5

Emerging Leaders Luncheon Pinecrest Country Club 11:30 a.m.

7:30 a.m.

o

Chamber Executive Board Meeting

7:30 a.m.

p-j

Chamber Trip to Ireland s

Longview Chamber of Commerce

Board Meeting

3:30 p.m.

j

Business After Hours Heaton Eye Associates

4:45 p.m.

Longview AMBUCS Christmas Parade

Downtown Longview 6:30 p.m.

w Member2Member 11:30 a.m.

u

Chamber Executive Board Meeting 7:30 a.m.

g-h

Chamber Closed for Christmas

l &; x

Chamber Closed for Thanksgiving

Chamber Closed at Noon for

New Years

Chairman’s Club Platinum

Gold

www.LongviewChamber.com

Silver ABC Auto Parts AEP Atmos Energy BancorpSouth Capital One Bank Chase Bank Citizens National Bank City of Longview Community Bank Convergys Diagnostic Clinic

Eastman Chemical Company Good Shepherd Health System Halliburton HOLT CAT Joy Global Inc JW Energy Longview News-Journal Martin Resource Management Neiman Marcus National Service Center

Regions Bank Southside Bank Spring Hill State Bank SYSCO Food Services of East Texas, LLC Trinity Rail T Vaughn Properties LLC USSTP Lone Star Tubular Operations

November - December 2013 | Longview Progress Report

19

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410 N. Center Street Longview, TX 75601 903-237-4000 www.longviewtx.com

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