Portfolio 2023

LO N G HOAN G

GR APH IC D ES IG N

Portfolio. @longhoangxd www.longhoangxd.com

/2023 Selected Works

This publication contains a compilation of curated works by Long Hoang from 2019 to 2023.

For further information, please contact : LONG HOANG +61 404 360 427 www.instagram.com/longhoang.ux longleconghoang@outlook.com www.linkedin.com/in/long-hoang-2910

Education

Expertise

Master of Media

UX/UI Design

Immersive Media Technologies, University of Adelaide.

GPA 3.5 / 2021 - 2023

Branding Design Photography

Social Media Design

Bachelor of Design UX Interaction Design, Swinburne University of Technology GPA 3.5 / 2019 - 2021

Software Adobe Illustrator

Adobe Photoshop Adobe XD

Experience Apr 2023 - Aug 2023

Graphic Design & Content Creation Coordinator / MARLII LAB Jul 2020 - Dec 2021

UX/UI Designer / ETC Technology Systems JSC Sep 2019 - Dec 2019

Studio Photographer / Australian Imaging & Photo Group Pty LtdCorporation

Figma

Soft Skill Communication

Team Management Attention to detail

Long Hoang.

UX/UI Designer, Graphic Designer Coordinated based in Adelaide.

Armed with a Swinburne University of Technology degree in UX Interaction Design, I’m a driven professional dedicated to excelling in web and interaction design. Currently pursuing a

Language Vietnamese English

Master’s in Immersive Media Technologies, I’m keenly interested in the emerging realm of Extended Reality (XR).

Merging my UX foundations with advanced XR concepts, I’m honing my skills in crafting intuitive XR UX/UI.

Branding Design Branding for Vietcubic

06

Branding for Curvecrete

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Digital Design

Contents.

Long Hoang

iGuide Print Publication

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iGuide Interactive Publication

22

Email Marketing

24

Social Media Design

26

UX/UI Project

30

Experimental Work

34

Competition Project

36

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01

Vietcubic Branding Design.

Role

Type

: UX Interaction Design Student : University Project / 2019

Overview:

During my second year at university, I

undertook the challenge of reimagining the

brand identity for Vietcubic, an organization committed to reshaping the employment landscape through multidimensional reviews, feedback, and support. The

main deliverables for this project were a

refreshed brandmark and a comprehensive brand guideline.

Objective:

To convey Vietcubic’s dedication to

assisting new graduates in navigating

the employment ecosystem, while also signifying its multifaceted approach to recruitment issues.

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Logo Design Brandmark:

The reimagined brandmark emphasizes modernity, yet maintains the essence of Vietcubic’s vision. Consisting of spaced,

randomly-arranged shapes, it embodies

the design of a cubicle - representing both

the employment sphere and the idea of an open, collaborative working environment,

hinting at flexibility, adaptability, and room for innovation.

Color Palette:

Predominantly green, the palette signifies environmental consciousness and

sustainable growth. Green’s association with nature not only evokes a sense of calm but also symbolizes growth and

potential. Through careful utilization of tints, various shades of green were incorporated, amplifying the visual appeal.

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Portfolio

Business Card & Stationary

Role

Type

: UX Interaction Design Student : University Project / 2019

In alignment with Vietcubic’s rebranded

identity, the business card and stationery

design served as tangible representations of the company’s commitment to

professionalism, growth, and sustainability.

These pieces are often a company’s first

point of physical contact with stakeholders; thus, their design was paramount in

ensuring consistency and brand recall.

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Posters & Flyers

Role

Type

: UX Interaction Design Student : University Project / 2019

Product Design / Graphic Design Illustration / Branding

Tailored for two distinct audience segments, one targeting office professionals and the other reaching out to a broader demographic, the poster was a key

element in amplifying Vietcubic’s outreach and showcasing its commitment to the employment sector.

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Portfolio

Merchandise & Book Layout

Click here to view the interactive

digital publication: https://issuu.com/ longleconghoang/docs/brandbook

While the brand guidelines covered a

myriad of applications including signage,

vehicle livery, uniforms, conference stands, stationery, and advertising billboards, the primary focus was on the business card design and a specialized poster for the Annual Career Conference.

Long Hoang

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02

Curvecre Branding Design.

Logo Design

Role

Type

: Graphic Designer

: The Design Bureau of Swinburne/ 2021

Product Design / Graphic Design Illustration / Branding

Overview:

Logo Symbol & Type:

visual identity, the project focused on crafting an

Curvecrete, the symbol mirrors the company’s core product.

existing brandmark. Curvecrete, renowned for its

in a vibrant turquoise green to underline the brand’s eco-conscious

environmentally conscious curved architectural panels,

material. The typeface, Berthold Akzidenz BE, exudes modernity while

Embarking on a journey to strengthen Curvecrete’s

Taking inspiration from the distinct curved panels produced by

emblematic icon to work in harmony with their

The name ‘Curvecrete’ has been segmented with precision — “curve”

groundbreaking use of robotic systems in constructing

ethos and “crete”, in a concrete grey to symbolize the primary

required a brand image that mirrored their innovation

ensuring legibility.

and commitment to sustainability Long Hoang

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Brand Identity Guidelines

Crafted meticulously, the brand guidelines serve as a bible for brand consistency and adaptability.

Click here to view the interactive digital publication: Role

Type

: Designer

: Corporate / 2027

https://issuu.com/ longleconghoang/docs/ curvecrete_brandguidline_ onlineview

Product Design / Graphic Design Illustration / Branding

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Portfolio

Corporate Logo: A deep dive into the anatomy of the logo, its clear space, variations, and usage guidelines.

Corporate Typography: Specifications about typeface, hierarchy, and usage.

Color Palette: Details on primary and secondary colors, along with their respective codes.

Toolbox of Visual Elements: A set of design assets and elements to be used across brand touchpoints.

Application Mockups: Demonstrative application of the brand’s identity across diverse platforms.

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Business Card

Role

Type

: Designer

Mockup Applications:

Swinburne/ 2021

Conceptual designs display the

: The Design Bureau of

brand’s identity on letterheads Product Design / Graphic Design Illustration / Branding

and business cards. A notable application is the Curvecrete logo’s embossment on a

concrete texture, bringing the tangible feel of the brand’s product to its stationery.

The guidelines provide a clear roadmap for translating the

brand onto merchandise and

digital platforms like Instagram.

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Portfolio

Social Media Design Role

Type

: Designer

: The Design Bureau of Swinburne/ 2021

Product Design / Graphic Design Illustration / Branding

A series of eight versatile templates were crafted

to streamline Curvecrete’s digital presence. These

adaptable templates can encapsulate a variety of

content—from “Curvecrete News” to insights on “Green Data” and visions of “Future Possibilities”. With easily modifiable color schemes and text placements, the

templates ensure brand consistency across all social media touchpoints.

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03

Digital Design.

iGuide Project Print Publication

Overview:

The iGuide Project is a meticulously designed print publication that offers a unique perspective on Melbourne’s architectural wonders. Tailored for the

domestic tourism market, this guide is a tribute to the city’s rich architectural heritage, focusing on iconic landmarks within Melbourne’s CBD.

Role

Type

: UX Interaction Design Student : University Project / 2021

Click here to view the interactive digital publication: https://issuu.com/longleconghoang/docs/typography_ publication

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Imagery:

The images chosen for this guide are not mere

photographs; they are a testament to the architectural brilliance of Melbourne. Close-up shots emphasize the intricate details and craftsmanship of each building.

To enhance the vintage feel, these images undergo a

transformation using monochrome filters, giving them a timeless appeal.

Illustrations:

Complementing the

photographs are illustrations

crafted based on the original blueprints used by the

architects. These sketches

provide a unique insight into the design and planning of these iconic structures.

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Portfolio

Digital Artistry:

A significant portion of the visual appeal of this guide comes from the digital enhancements made to the images. Using Adobe Photoshop, the photographs

were transformed with an architectural watercolor

effect, converting them into a blend of sketches and watercolor artistry. The gradient tool was employed to infuse the desired retro color effects, making the images appear aged and classic. To further the

vintage feel, a paper-textured background was chosen, ensuring that the watercolor effect seamlessly blends with the overall design.

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Interactive Publication

Role

Type

: UX Interaction Design Student : University Project / 2021

This project showcases the transformation

of a static print publication into a dynamic, interactive website for promoting tourism.

Product Design/ Graphic Design Illustration/ UX UI Design

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Overview

The design language is largely retained from the print publication, with a few

adjustments made for digital interactivity.

Portfolio

Desktop View: Transforming a print tourism guide into an interactive Mobile View:

website, this design project retains its original design

For the mobile version, the

desktop version, fluid animations are emphasized for

adapted from the print guide.

guide, adding a standout red “Get Tickets” button

was designed, initially planned

right aids user navigation.

language while introducing digital interactivity. In the

content and format were

an engaging experience. The layout mirrors the print

A unique navigation menu

against a neutral palette. A fixed navigation bar on the

as a slide-in drawer. Instead, an animated burger menu

was created that smoothly

transforms into an exit button when clicked. The navigation

menu slides in concurrently. This dynamic approach continues throughout the site using

Adobe XD’s component tool

for adaptable content without

needing new elements for each variation.

Long Hoang

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Email Marketing

Overview:

As a visionary contributor to MARLII LAB’s journey towards redefining fine jewelry, I was entrusted with the captivating task of crafting

their email marketing campaigns. Operating within the contours of

their established brand guidelines, I embarked on a design odyssey that harmonized their commitment to sustainable luxury with an emphasis on empowering narratives.

Role

Type

: Graphic Designer : MARLII LAB / 2023

Photography / Graphic Design Illustration / Branding

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Portfolio

Infused with elegance, MARLII LAB’s voice became

my guide. Merging polished language with empathy, I composed emails that celebrate individuality and ethical luxury. The result? A collection of messages

that reflect their dedication to both the planet and the modern woman.

In every email, I crafted a visual and textual symphony

that encapsulates MARLII LAB’s essence. These designs

don’t just showcase jewelry; they embody a movement towards a more conscious and stylish world, echoing the brand’s mission amidst the world of luxury.

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Photography & Social Media Design.

Role

Type

: Graphic Designer : MARLII LAB / 2023

Photography / Graphic Design Illustration / Branding

Overview:

At MARLII LAB, my creative journey extended beyond email marketing to encompass the artistry of jewelry photography and social media design. Tasked with capturing the

essence of fine jewelry and engagement rings, I embarked on a visual expedition that aligned perfectly with the brand’s sophisticated voice.

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This venture reached its

zenith during a remarkable

campaign where I ingeniously employed tulip flowers as

props. Every petal served as a

vessel, cradling the jewelry and harmonizing with MARLII LAB’s tone of empowerment and conscious luxury.

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Photography & Social Media Design.

Role

Type

: Graphic Designer : MARLII LAB / 2023

Photography / Graphic Design Illustration / Branding The imagery crafted wasn’t just about

aesthetics; it was a portrayal of MARLII LAB’s ethos. I sought to weave their sophisticated language into every caption and layout, creating a harmonious synergy that

resonated with their audience. It wasn’t merely about products; it was about

celebrating individuality, values, and the art of handcrafted excellence.

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Portfolio

With each click of the camera, I sought to

magnify the allure of MARLII LAB’s creations.

Transforming precious metals and

gemstones into timeless stories, I let the

jewelry speak through meticulously curated images.

The result was a visual narrative that

breathed life into the brand’s commitment to both sustainability and elegance.

Each image served as a bridge between the tangible radiance of jewelry and the

intangible allure of MARLII LAB’s mission—a bridge that found its home on their social media platforms.

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04

UX/UI Projects.

Self-guided Walking Tour App.

Role

Type

: UX Interaction Student

: Swinburne University / 2020

Product Design/ Graphic Design Illustration/ UX UI Design

Overview:

SteppiTour provides self-guided audio

walking tours. A wide range of different

tours from “Architecture and history” tours to tours created for Food lovers and Art lovers.

Creating the user experience and interface for SteppiTours was an exhilarating

journey that encompassed the essence of exploration and community. As a UX/ UI designer, my mission was to craft an

intuitive platform that seamlessly melds

self-guided audio walking tours with the spirit of connection.

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Self-guided Walking Tour App.

Diverse Tour Themes, Unified Experience In shaping the interface, my focus was

to ensure that users effortlessly navigate

through a diverse spectrum of tour themes.

From architecture and history to culinary

and artistic journeys, the design principles Role

Type

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: UX Interaction Student

: Swinburne University / 2020

remained consistent, ensuring a unified experience across the diverse range of tours.

Portfolio

Virtual Tours: A Window to Unseen Wonders

The introduction of virtual tours allowed me to

emphasize the anticipation that comes with travel.

Users can preview the essence of their chosen

destination before embarking on their physical journey.

My design aimed to capture this essence visually,

creating an engaging bridge between the user and the destination.

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Self-guided Walking Tour App.

Role

Type

: UX Interaction Student

: Swinburne University / 2020

Seamless Roaming and Freedom

The ‘free roam’ feature was a pivotal aspect of the design. For users who embrace

spontaneity, the interface needed to be

both guiding and accommodating. I worked to design an experience that smoothly

transitioned between structured tour routes and user-directed exploration, fostering a sense of empowerment in every choice.

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Community-Focused Engagement The incorporation of a social media platform was about more than just

design—it was about fostering connections.

My design aimed to facilitate seamless sharing of experiences, images, and

conversations. Creating an interface where architecture and photography enthusiasts could find common ground and exchange perspectives was a gratifying challenge.

Crafting Engaging Audio Guides

One of the most immersive elements of

SteppiTours is the audio guides. My design work focused on ensuring users could

control their experience with ease. From

playback speed adjustments to pause and play functionality, every interaction was

crafted to enable users to truly own their journey.

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Traffic Police Administration App

Role

Client

: UX/UI Designer for ETC

: Traffic Police Department

Overview:

In designing this admin mobile app for the Traffic Police Department, my goal was to create an interface that is user-friendly, secure, and efficient. By focusing on the specific needs of the officers, I aimed to

create an app that simplifies their tasks and provides a seamless experience, ultimately supporting their critical role in maintaining road safety and ensuring proper vehicle documentation.

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By keeping the layout clean and organized, I made sure that the officers could easily

navigate through the app without getting overwhelmed by a cluttered interface. To encourage user engagement, I designed intuitive and responsive elements,

providing an attractive and interactive user experience.

Recognizing the need for security, the

app implements multiple authentication

layers such as password entry, fingerprint recognition, OTP, and QR code validation,

considering it handles sensitive information like driver’s licenses, vehicle registrations,

and officers’ personal data. A user-friendly search engine, equipped with a free

text search bar and a flutter tab bar for

document categorization, enables officers to quickly access specific information. The notification interface is visually appealing

and informative, and a history of approvals

is included for easy review of past decisions.

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Traffic Fines Payment Mobile App

Overview:

As the UX/UI designer for the Traffic Fines Payment Mobile App for the Traffic Police Department, my goal was to create an app that offers a convenient, secure, and user-friendly experience for citizens of Vietnam who need to pay traffic fines. In light of the app’s objectives, I focused on simplifying

the payment process, ensuring data privacy and security, and creating an appealing interface that fosters user engagement.

Role

Client

: UX/UI Designer for ETC

: Traffic Police Department

Product Design/ Graphic Design Illustration/ UX UI Design

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Portfolio

I prioritized a seamless

user experience and easy

transactions by allowing users

to link their debit/credit cards or e-wallets to the app, facilitating effortless payments without

repetitive data entry. The app’s

UI/UX design features a visually

appealing color palette inspired by police uniforms, enhancing

user-friendliness. Its organized layout, clear navigation, and intuitive icons encourage

interaction and build trust.

Additionally, I integrated a Payment History section,

enabling users to access their past traffic violations, fines, and payments, promoting responsible

driving. Security of personal and payment data was

paramount, achieved through fingerprint recognition,

OTP, and QR code validation, bolstered by collaboration with developers for robust encryption and data

protection. Visual cues were incorporated to reassure users about data safety and privacy commitment.

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Long Hoang +61 404 360 427

www.instagram.com/longhoang.ux longleconghoang@outlook.com

www.linkedin.com/in/long-hoang-2910

Based in Adelaide, South Australia