Winter 2024 Long Island Restaurant Week Wrap Up

L O N G

I S L A N D

R E S T A U R A N T

W E E K

WINTER 2024 WRAP-UP

CONTENTS • Advertising • Publicity • Website Exposure • Social Media • E-Blasts • Blog Post

ADVERTISING: LONG ISLAND RAILROAD HIGH TRAFFIC STAT I O N S * Syosset, Deer Park, Ronkonkoma, Rockville Centre, Massapequa Park & Greenlawn

N E W S D AY PRINT ADS ( 3 I N TOTA L ) • Print Circulation: 265,732 • Run Dates: 1/22, 1/25, 1/26

N E W S DAY D I G I TA L A D S • Total Impressions: 246,986

N E W S DAY D I G I TA L A D S ( C O N T. ) • Total Clicks: 462 • Click-Through-Rate: 0.19% (double the industry standard).

RADIO AD EXPOSURE • 30 second radio ad ran on WBLI, the number 1 station on Long Island on A25-54.

• 1/23 – 2/03 (11 days) – Ad ran 80 times • Reach: 300,000

G R E AT E R L I D E D I C AT E D NEWSLETTER • Total Recipients: 12,721 • Total Opens: 4,808 • Total Clicks: 974

GREATER LI SPONSORED EVENT • Total Reads: 5,198 • Total Link Clicks: 1,787

GREATER LI SPONSORED EVENT #2 • Total Views and Link Clicks: 16,431

G R E AT E R PATC H O G U E S O C I A L STAT S

G R E AT E R L I F B STAT S

G R E AT E R L I I N STAG R A M POST INSIGHTS

ADDITIONAL ADVERTISING

Cablevision: News 12 Long Island and Food TV

TV advertisement Food TV

TV advertisement News 12

PUBLICITY

NEWS12 LONG ISLAND TV SEGMENT & ONLINE ARTICLE

N E W S 1 2 ( C O N T. )

PRESS EXAMPLES (CLICK HERE FOR FULL CLIPBOOK)

Click to read

DISCOVER LONG ISLAND BLOG

T O T A L

U N I Q U E

V I S I T S :

5 9 . 9 K

P A G E

DISCOVER LONG ISLAND NEWSLETTER

T O T A L 2 6 , 7 2 1

R E A C H :

DISCOVER LONG ISLAND SOCIAL MEDIA • Total Instagram Reach: 123,946 • Total IG Story Reach: 1,079 • Total Facebook Reach: 95,895 • Total Facebook Engagement: 282 • Total Twitter Impressions: 1,679 • Total TikTok Views: 38.4K • TikTok Likes: 1,532

EDIBLE • Total Recipients: 8,445 EAST END & • Total Opens: 4,097 LONG ISLAND • Total Clicks: 422 EBLAST

EDIBLE LONG ISLAND & EAST END SOCIAL POSTS

WEBSITE EXPOSURE

MAP EXPOSURE

LONG I SLAND R E STAUR ANT W E E K SOCIAL MEDIA

FAC E B O O K S P O N S O R E D P O ST EXAMPLES

INSTAGRAM SPONSORED POST EXAMPLES

I G P O S T E X A M P L E S ( C O N T. )

I G P O S T E X A M P L E S ( C O N T. )

IG STORIES

I G S T O R I E S ( C O N T. )

E-BLASTS

E B L A S T S ( C O N T. )

E B L A S T S ( C O N T. )

E B L A S T S ( C O N T. )

E B L A S T S ( C O N T. )

E B L A S T S ( C O N T. )

E B L A S T S ( C O N T. )

E B L A S T S ( C O N T. )

LONG ISLAND R E S TA U R A N T NEWS BLOG • Total Views: 68 • Total Users: 53 • Avg. Engagement Time: 51s • Click here to view.

LONG ISLAND R E STAU R A N T NEWS BLOG ( C O N T. ) • Total Views: 451 • Total Users: 379 • Avg. Engagement Time: 45s • Click here to view.

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THANK YOU

@longislandrestaurantweek

@lirestaurantwk

marketing@longislandrestaurantweek.com