BANC - Novemeber & December 2023

DEC /23

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‘AI’s impact on social media continues to grow.’

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CREATIVE CORNER ‘ENGAGE WITH YOUR CUSTOMERS AND LEAVE A MARK ON THEIR MEMORY.’

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BANCM CHRISTMAS COCKTAILS TOP PICKS

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Q&A WITH GRAHAM BALDOCK HEAD OF OPERATIONS AT EVERGREEN DRINKS LTD

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Dec 2023

WE FIND OURSELVES IN A UNIQUE POSITION TO CELEBRATE THE HEART AND SOUL OF NIGHTLIFE, BARS, RESTAURANTS, AND HOSPITALITY ESTABLISHMENTS ACROSS THE GLOBE.

THE TEAM Publication Manager: John Emmerson John@bancm.com

Deputy Editor: Pearl Smith Pearl@bancm.com

Editor: Claudia Volpe Claudia@bancm.com

Assistant Editor: James Anthony James@bancm.com

Advertising & Partnerships : Sales@bancm.com

Design & Digital: Gloss hello@gloss.agency

Reporter / Ambassador: Thomas Taylor Tom@bancm.com Global Reporter / Ambassador: Ariel McFadden Ariel@bancm.com

CONTACT US: 0207 1754 003

EDITOR’S LETTER FIND US @THEBANCMAG

Welcome to the official relaunch of Banc Magazine, an authority in the hospitality industry looking to shake things up and establish a new benchmark across the UK - and beyond!

Collaborating with our correspondents overseas, we will bring you fresh news and hot takes on prominent topics such as interior design, business models, staff training, technology, and many more.

Banc will be your go-to for decisionmaking and unmissable opportunities, and you will be able to check out the most popular initiatives every month through our ‘Building Your Network’ feature.

Other regular pieces include ‘Hot Off the Press’, where we will uncover venue openings and exclusive clubs; ‘Business Insights’, exploring managerial advice from industry professionals;

PUBLISHER

and ‘Designing Excellence’, which will introduce you to the world of venue design, space distribution, and related trends in hospitality.

Our first issue is dedicated to staff and tech, two elements without which venue operators couldn’t keep up with customer expectations during the holidays.

With Christmas just around the corner, we talk about training, management and staff wellbeing; we will then dedicate a few pages to the rising power of AI, and how AI and social media can impact and boost your business goals.

There’s nothing else left to do but wish you good luck and, once again, welcome you to Banc Magazine.

Enjoy the read!

LONDON PRESS HOUSE PRODUCTION BANC MAGAZINE DESIGN GLOSS STOCK IMAGES SHUTTERSTOCK, UNSPLASH, ELEMENTS ENVATO COVER CREDIT

WWW.BANCM.COM

IGOR NORMANN

HELLO@BANCM.COM

© Banc Magazine 2023. All contents are copyright, all rights are reserved. No part of the contents can be reproduced without permission from the publisher.

No responsibility can be accepted for inaccurate information supplied and content supplied does not necessarily represent the opinion of the publisher.

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BANCM CHRONICLES Showcasing luxury news, venues, bars, clubs hotels and hotspots, every month we explore high-profile venues and everything that goes into achieving their sought-after status. Up first, six senses residences courchevel.

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THE CHRISTMAS ANGLE Discover strategies to stand out amidst festive competition in this seasonal feature, Christmas spirit not only engages customers but also cultivates a welcoming ambience, enhancing the overall customer experience, join our readers to stay updated with us and gain insights into innovative strategies.

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DESIGNING EXCELLENCE

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OURWHISKY FOUNDATION

TECHNOLOGY UPDATE Artificial Intelligence has taken over

First impressions are everything when it comes

multiple industries in the last few months;

to hospitality establishments; in the realm

we explore how AI, social media and other

of venue design, aesthetics and functionality

platforms can help you boost your business

combine to create bespoke guest spaces.

and improve revenue.

TRAINING, MANAGEMENT & WELLBEING

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BUSINESS INSIGHTS Don’t miss out on precious business advice

The holidays are approaching, and you need to

from industry professionals, straight to

ensure your staff is at their best to deliver great

your desk. In this issue, we discuss ways to

service. Find out how to guarantee staff wellbeing,

strengthen your strategies.

up-to-date training, and effective management during one of the busiest times of the year.

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BUILDING YOUR NETWORK

FESTIVE INSPIRATIONS FROM BANCM Join us as we delve into some festive drink inspirations that will surely keep your

Looking to grow your business? Take a peek

tastebuds tingling and opting for seconds

and uncover the key to a successful network,

this festive season.

building connections across industries.

Disclaimer: London Press House, 0207 1754 002 ,167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF The publisher London Press House Ltd accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands.

In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to London Press House ltd. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form - electronic, mechanical or physical - without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written.

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ABOUT BAR AND NIGHT CLUB MAGAZINE

“Turning every stone on the path to excellence.”

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OUR STORY, OUR VALUES, OUR GOALS.

Acting on our expansion goals, we at Banc Magazine have put together the first issue for the official relaunch of the publication, bringing you fresh perspectives and hot takes in the hospitality industry.

The UK keeps developing in the F & B and entertainment fields, creating original concepts across the nation and adapting foreign business models to British soil. This has brought us to reshape Banc and set new benchmarks for luxury businesses, touching base with a plethora of industry leaders and seeking expert, professional advice to relay to our beloved readers.

At Banc, we thrive in a fast-paced environment that allows us to cover an array of topics, looking into the smallest details, providing problem-solving strategies, and supporting you on the road to success.

We are a driven, loyal team that is constantly looking for the next big story; the next talent; the next great business. However, this doesn’t mean that we don’t invest great efforts into loving and nurturing our already established connection and partnership, producing content tailored to your entrepreneurial growth.

An exciting asset of the London Press Offices by Gloss, Banc represents the expertise of every hospitality operator in the country and beyond, exploring business models beyond borders and breaking down all the elements that go into managing a dining establishment, a drinks brand, and other luxury goods in our industry.

Like Gloss, we focus on teamwork, dynamic relationships, and passion for the industry. We strive for perfection, and we work hard to get as close to it as possible, turning every stone on the path to excellence.

DISCOVER OUR KEY TOPICS… Banc Magazine will take you right to the heart of hospitality, updating you on industry trends, business advice, venue design, sustainable wines, cocktail staples, and so much more!

With the Christmas holidays in mind, our first issue tackles two essential elements in ensuring that your business is ready to go: staff PHOTO BY

DRAZEN PHOTO

training and wellbeing, and effective marketing strategies through the marvels of AI and social media.

Amongst catchy headlines and wise quotes, you’ll be gathering all the information you need to exceed expectations over the next couple of months, providing the ultimate customer experience before, during, and after the holidays.

… AND OUR REGULAR FEATURES Alongside our monthly focuses, we will have an array of regular features to entertain you issue by issue, combining leisure and education and providing you with the right tools to make your business a big hit. Here’s a snippet of what we have in store: Hot off the Press: we’ll discuss newly opened ventures, their ethos, style, values, and goals.

Business Insights: this feature will explore the ins and outs of owning or managing a business, including insights from industry professionals.

Building your Network: we will present you with the most popular events to help you build valuable connections in hospitality.

Designing Excellence: shifting the focus on the creative side of things, this feature will focus on exemplary spaces in our field that combine aesthetics with functionality to create the perfect F & B venture.

OUR READERS We want to hear from you! Part of our role in this industry is to promote, support, and showcase as many businesses as possible, creating bespoke content that enhances and affirms your brand.

Get in touch with the Banc editorial team at hello@bancm.com and let us help you tell your story.

We are ever so excited to start this revolutionary journey into modern hospitality, and we look forward to entertaining you for many years to come!

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INTRODUCING SIX SENSES RESIDENCES COURCHEVEL PHOTO BY

For more information, please visit sixsenses.com

SIX SENSES

Elevating the concept of mountain living, Six Senses Residences Courchevel offer a luxurious and immersive experience, in a location like no other.

Nestled in the heart of the French Alps, Courchevel 1850 is a beacon of excellence. Known for its world class skiing, unparalleled natural beauty, and the largest concentration of Michelin-starred restaurants in a ski-resort, it has rightfully earned the reputation of being one of the best ski destinations worldwide. Primely

positioned within the exclusive ski resort, Six Senses Residences offer the most prestigious six-star standard of alpine living, with a boutique collection of self-contained duplex penthouses and apartments available to rent or purchase, that incorporate its famous Six Senses Spa, a ski concierge service, as well as the esteemed Sumosan restaurant, showcasing Courchevel’s finest sushi.

The meticulously designed interiors seamlessly blend contemporary aesthetics with mountain influence;

the 53 apartments epitomise life at the top. Unique to the destination, the apartments are very spacious with fully equipped kitchens and both indoor and outdoor family dining areas. Guests can indulge in privacy and comfort reminiscent of their home, made easier by world-class hotel service.

Taking the stress out of a trip to the mountains, guests can enjoy transfers, shuttle services, continental breakfasts, daily housekeeping, a ski concierge with a heated boot room,

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SIX SENSES

SIX SENSES and exclusive spa and restaurant access.

Guests can rejuvenate following a day on the mountains at the spa by indulging in result-oriented facials, and musclefocused massages, as well as basking in the warmth of the sauna or outdoor hot tub.

Especially for this season, the higher-level bookings come with a private breakfast chef, butler service, and credit to spend on the exquisite spa treatment menu.

Regarded as one of the best ski destinations in the world, Courchevel is home to long and cruisy blue and green runs, a perfect resort for beginners, as well as the highest number of black runs in The Three Valleys including the World Ski Championships run Eclipse, and numerous off-piste adventures ideal for thrill seekers and the most advanced skiers.

AS ONE OF THE WORLD’S HIGHEST SKI RESORTS, COURCHEVEL HAS RELIABLE SNOW WITH 85% OF THE SKI AREA PROUDLY SITTING ABOVE 1,800 METRES. The north-facing slopes stay cold throughout the winter ensuring pristine snow conditions from early December until late April helping maximise the season for visitors.

Positioned at a lofty altitude in the Les Trois Vallées with over 600km of pistes and 200 ski lifts, the world’s largest ski area, guests can enjoy direct access with the ski-in ski-out lodge at La Croisette just a short walk away.

Courchevel’s blue skies and powdery snow make it the ultimate destination for snow sports, but Six Senses Residences’ close proximity and customised service on and off the slopes, is what turns skiers and snowboarders’ dreams into a reality.

Recognising that Courchevel is a place for everyone, no matter the age or mountain confidence, the residences offer an array of impressive activities.

In response to the magnitude of its location, Six Senses Residences Courchevel provides guests with a range of opportunities for immersive exploration to fully savour the snowy mountains.

One option is to surrender the reins to a team of huskies for a cosy sledding excursion under a warm blanket, as you search for animal trails with the backing melodies from the forest. For an unforgettable walking experience, Six Senses have guides that lead snowshoeing excursions, allowing guests to meander along frozen lakes whilst discovering the natural beauty and history of Courchevel.

Taking methods of exploration to new heights, visitors can embark on a scenic helicopter ride, to see the world’s largest ski resort from above.

The Three Valleys, are a sight to behold, but for a truly spectacular experience, soar over Mont Blanc for a bird’s eye view of Europe’s highest mountain peak. For a slower paced, yet equally thrilling journey, individuals can opt for a hot air balloon ride, whilst enjoying a glass of champagne high above the mountains – an experience not to be missed.

Finally, offering daredevils a once-ina-lifetime opportunity to take flight, Courchevel is the only certified place on the planet to offer a Tandem Wingsuit from a helicopter at an altitude of 6,000m, putting an exhilarating twist on skydiving for the ultimate adrenaline rush. Relaxing, yet thrilling, and luxurious, yet personal, Six Senses Residences offers the very best in Courchevel.

The trend for total seclusion and privacy when travelling is growing and Six Senses Residences Courchevel is the perfect combination of personalised home living with a 5* luxury hotel standard of service.

With its high altitude and guaranteed snow, countless Michelin starred restaurants, designer stores and its very own airstrip, Courchevel is a destination like no other and should be top of everyone’s ski bucket list this winter.

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INDIAN OCEAN SPLENDOUR For more information, please visit cenizaro.com and fairmont.com The world’s third largest ocean, bounded by Asia, Africa, and Australia, the Indian Ocean is undoubtedly vast and not only in the physical sense. From snorkelling safaris and dolphinwatching in the Maldives, to sailing excursions and seaweed collection in Zanzibar, the Indian Ocean offers an abundance of once-in-alifetime experiences.

According to global travel network Virtuoso, in 2024, discerning travellers are looking beyond their most-loved destinations and branching out to exotic locales to discover the wonders of the world around them*. What’s more, these experiences can be savoured without compromising on comfort or luxury: Fairmont Maldives, Sirru Fen Fushi, The Residence Maldives and The Residence Zanzibar offer indulgent island retreats that combine sublime relaxation and tranquillity with unparalleled adventure.

FAIRMONT MALDIVES, SIRRU FEN FUSHI Nestled in the heart of Shaviyani Atoll, Fairmont Maldives, Sirru Fen Fushi graces a natural island adorned with pristine white coral-sand beaches, framed by crystalline waters. Beyond providing travellers with the ultimate relaxation, the resort is the perfect setting to explore the surrounding ocean.

Immerse yourself in the beauty of the local marine life by snorkelling through the 9km long house reef, or opt for a kayaking adventure across the neighbouring lagoon.

Observe manta rays gracefully gliding through their natural habitat, embark on a boat cruise to spot dolphins, or explore at a faster pace by jet ski.

Complementing these oceanic adventures, guests can engage in various conservation initiatives that lie at the heart of the resort. Join the Turtle Ranger Programme, dedicated to protecting critically endangered Hawksbill Turtles, or head out on a tour of the Coralarium, the archipelago’s first coral restoration project in the form of an underwater art gallery.

For those seeking ultimate relaxation, authentic Ayurvedic healing and tailored wellness offerings await, alongside the opportunity to explore the ancient practice of yoga guided by expert masters. Whatever the holiday brief, Fairmont Maldives promises the perfect adventure for all.

THE RESIDENCE ZANZIBAR Surrounded by vast tropical gardens and a pristine mile-long beach, The Residence Zanzibar by Cenizaro Hotels & Resorts offers a secluded hideaway on the picturesque Spice Island.

Explore laidback beaches, colourful coral reefs, and turquoise waters of the Indian Ocean, heading under the waves to discover the wonders of the natural underwater world.

Set out on a traditional sailing dhow to spot humpback and bottlenose dolphins at Menai Bay, Zanzibar’s largest marine protected area, before visiting the castaway islands of Kwale and Pungwe, where mangroves and corals create the ideal environment for marine life to thrive.

Dive into the island’s rich culture by visiting a local seaweed farm in the secluded village of Paje, where women harvest seaweed and teach guests how to transform organic algae into unique beauty products. After a day of adventure, find solace and rejuvenation at The Spa, the hotel’s crowning jewel, offering bespoke treatments that utilise the natural benefits of local plants and spices.

THE RESIDENCE MALDIVES Paradise awaits at The Residence Maldives at Falhumaafushi and Dhigurah by Cenizaro Hotels & Resorts, nestled in one of the world’s largest atolls.

Together, the two hotels present one of the largest twin island offerings in the Maldives, with Dhigurah offering an ideal setting for family fun, and Falhumaafushi the ultimate romantic escape. For those looking to recharge, the Spa by Clarins overlooks the serene waters of the lagoon, providing the perfect location for holistic treatments, meditation, or yoga.

Adventure enthusiasts will find an extensive range of ocean-based activities, from snorkelling safaris to spotting wild dolphins on leisurely dhoni cruises. The onsite PADI-5 Dive Centre offers a deeper immersion into the aquatic world, allowing exploration of the deep blue. To enhance the culinary experience, guests can learn traditional Maldivian fishing methods, followed by a delicious dinner prepared by the hotel chefs using the day’s catch.

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MELIA HOTELS INTERNATIONAL PHOTO BY

ANNOUNCES AMBITIOUS GLOBAL EXPANSION FOR ITS LUXURY PORTFOLIO

MELIÁ HOTELS INTERNATIONAL

Meliá Hotels International, Spain’s leading hotel group and the third largest in Europe, has announced the ambitious global expansion of its luxury brands, with one in three of its pipeline openings within its luxury portfolio. From Europe and Africa to Central America, Meliá brings its signature Spanish hospitality to some of the world’s most captivating locations, with each development offering luxury experiences responsibly.

In 2023, Meliá added to its portfolio of hotels in Tanzania with the opening of Ngorongoro Lodge Meliá Collection - a design-led lodge in one of the most biodiverse places on the planet – and celebrated the Paradisus by Meliá brand landing in Europe with openings in Lanzarote and Gran Canaria.

Continuing the commitment to global expansion and growth of its luxury portfolio, Meliá is preparing to open the doors to some of its most ambitious and luxurious hotels yet: Palazzo Cordusio Gran Meliá in Milan, ME by Meliá properties in Lisbon and Malta, and ZEL, a new lifestyle brand and joint venture with tennis legend, Rafael Nadal.

For more information, please visit meliahotelsinternational.com

GRAN MELIÁ GROWS INTERNATIONALLY The global growth of Gran Meliá Hotels & Resorts is key in reinforcing Meliá’s positioning in the luxury sector.

Dedicated to creating cultural enrichment, Gran Meliá will continue its expansion into Europe and Southeast Asia with hotels in Albania, Spain, Italy, and Vietnam.

The highly anticipated Palazzo Cordusio Gran Meliá will open its doors in December 2023, in the historic heart of Milan. A landmark opening for the brand as its first Milanese hotel, Palazzo Cordusio will occupy the lovingly restored 19th-Century Palazzo Venezia, one of the city’s most iconic Renaissance buildings and formerly the headquarters of Assicurazioni Generali, close to the Piazza del Duomo and Castello Sforzesco.

A haven for gourmands, the hotel will house a chic patisserie, bistro, cocktail bar, and a stylish rooftop bar and terrace with spectacular Duomo views. Blending Italian flair with Meliá’s signature Spanish hospitality, Palazzo Cordusio offers a gateway to Milan’s great cultural heritage, telling the city’s illustrious story and ensuring guests experience the vibrant destination beyond what meets the eye through a selection of curated experiences: shop in the famous Vittorio Emanuele galleries; enjoy opera at La Scala, or see da Vinci’s The Last Supper first-hand.

The luxury brand has also increased its presence in Spain with Torre Melina, A Gran Meliá Hotel. The exclusive urban resort in the heart of Barcelona leverages the heritage of the iconic Rey Juan Carlos Hotel, taking it to a new level with a full renovation.

The brand also entered Southeast Asia with its first opening in Vietnam: Gran Meliá Nha Trang. Effortlessly blending Mediterranean hospitality and Vietnamese charm, the all-villa resort stands out as a new luxury landmark on an unspoilt beach amidst the tropical beauty of Fairy Mountain, with spectacular views of Turtle Island.

JOURNEY THROUGH TANZANIA In July, Meliá Hotels International expanded its portfolio of hotels in Africa with the opening of Ngorongoro Lodge Meliá Collection. The design-led lodge adds a fourth to Meliá’s collection of properties in Tanzania, offering a unique journey through distinct cultural pockets of the beautiful, biodiverse country, from Arusha to Serengeti and Zanzibar.

Further positioning Meliá as a responsible hotel group with sustainable values, Ngorongoro Lodge was crafted with the utmost respect for the environment and designed in honour of its location. Perched in the

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Ngorongoro Conservation Area, a UNESCO World Heritage Site renowned for housing the world’s largest volcanic crater, the 56-room lodge aims to protect and preserve the natural ecosystem and culture of the local Massai tribe.

95% of all products used across the property are acquired in neighbouring villages, and the hotel produces its own water through a bottling plant.

The experiences are what makes this lodge so special: discover Ngorongoro Crater with a full-day Game Drive, rubbing shoulders with the resident wildebeest, zebras, and gazelles, visit a traditional Massai house, or boma, and learn about local culture first-hand, or take to the skies with an unforgettable Balloon Safari over the famed Ndutu Region.

ME BY MELIÁ MEETS MEXICO, MALTA, AND LISBON Dynamic, stylish, and rooted in culture, art, fashion, and gastronomy, ME by Meliá brings destination, design, and service together to deliver personal, enriching experiences. Located in global, cultural epicentres, 2024 will see new ME properties launch in Mexico, Malta, and Lisbon.

Opening in the heart of the historic Portuguese capital in 2024, ME Lisbon will showcase the brand’s signature avant-garde design and high-quality services, as well as top-notch gastronomic concepts, a Radio Rooftop Bar with panoramic views, and over 600m2 of meeting and event space. Also opening in 2024, ME Malta will become the city’s new social and cultural epicentre, in the coastal town of St Julians (east coast). Designed by worldrenowned architect Zaha Hadid, the hotel will feature 14o rooms and suites, innovative culinary offerings, and Radio Rooftop Bar. ME Sayulita will bring ME’s signature style and innovative cultural programming to the famous Playa de Carricitos, featuring 125 rooms and villas and, true to the brand philosophy, an avant-garde luxury experience, with three restaurants, swimming pool, spa, and a rooftop bar with pool and beach club. This will be the third luxury lifestyle brand hotel in Mexico, joining ME Cabo and the future ME Guadalajara, and bolsters Meliá Hotels International’s wider expansion into Mexico, where it is expected to double its presence in the next two years.

DESTINATION INCLUSIVE LANDS IN EUROPE The Paradisus by Meliá brand brings its unique Destination Inclusive concept to Europe, with new openings in Lanzarote and Gran Canaria. Taking the all-inclusive concept to a whole new level, at Paradisus

by Meliá, the destination is at the heart of the experience, and each hotel immerses guests in its captivating locale.

Paradisus Gran Canaria, which opened its doors in 2023, is located in a lush, natural environment on San Agustín Beach, and combines luxury with local culture and nature, with immersive experiences included as part of the innovative Destination Inclusive concept: explore the Cueva Pintada Archaeological Park, taste Spain’s most famous rums with private tastings, or head out on guided hikes.

The recently opened Paradisus Salinas Lanzarote is a true architectural treasure, designed by the renowned Spanish architect, Fernando Higueras. Surrounded by the breathtaking beaches of Costa Teguise and charming villages steeped in local culture, Paradisus Salinas Lanzarote offers unparalleled exploration of the island, a biosphere reserve, with its lunar landscapes, volcanoes, unspoiled beaches, picturesque villages, and areas of

natural beauty, all included as part of the Destination Inclusive offering.

Noteworthy openings for Meliá also include those from ZEL, a new lifestyle brand created in collaboration with Rafael Nadal. Inspired by the welcoming homes, outdoor culture, and lifestyle of the Mediterranean, ZEL made its debut in Mallorca in summer 2023 and will continue an ambitious growth plan, starting with ZEL Sayulita in Mexico, projected to open in 2025.

EXPANSION WITH A CONSCIENCE Sustainability is at the heart of Meliá’s ethos, and corporate responsibility and responsible tourism play a key part in the development of the group’s luxury portfolio, with each new opening committed to caring for its local community. Setting a benchmark for sustainable hospitality, the opening of Villa Le Blanc Gran Meliá in 2022 saw the group unveil its first prototype in terms of efficiency and environmental responsibility.

Menorca’s first grand luxe hotel has earned multiple awards since, and contributes to Meliá’s accolade as the most sustainable hotel company in Spain and Europe by S&P. The company has also begun implementing its new sustainable event initiative: Road to Net Zero Events.

This project is the result of technology developed in collaboration with Creast, a company that specialises in measuring, reducing and offsetting the environmental impact of events, which has been tested for the past year in Europe at Meliá Barcelona Sarriá and Meliá Berlin.

Road to Net Zero Events, as the name suggests, was developed to find improvement opportunities that would help the company towards the goal of achieving carbon neutrality in events, responding to increasing demand from professionals in the sector.

A POSITIVE OUTLOOK Meliá Hotels International’s commitment to innovation and brand positioning continued to garner recognition in important industry awards. The group was awarded Best Hotelier of the Year in the Beyond Luxury Awards 2023, with Gran Meliá properties, Palacio de Isora (Tenerife), Hotel de Mar (Mallorca) and Villa Le Blanc (Menorca), honoured in various other categories, with Villa Le Blanc listed among the 10 best luxury hotels in Spain. Villa Le Blanc was also named Best New Hotel of the Year in the renowned Condé Nast Traveller Awards.

André Gerondeau, Chief Operating Officer of Meliá Hotels International said, ‘It’s an exciting time for Meliá as we embark on an ambitious expansion of our prestigious portfolio of luxury hotels, solidifying our global presence.

The grand opening of Palazzo Cordusio, our first Gran Meliá property in Milan and restoration of one of the city’s most beautiful and historic buildings, as well as the opening of Ngorongoro Lodge, A Meliá Collection in the Ngorongoro Conservation Area, reinforce our preeminent position within the luxury sector. With great anticipation, we set our sights on the year ahead, as we extend our signature Spanish hospitality to discerning travellers around the world.’

Overall, Meliá maintains an incredibly positive outlook for 2024, despite the backdrop of uncertainty and intensified geopolitical tensions. Tourism has only continued to gain momentum post-pandemic and continues to grow steadily, as Meliá reports an incredibly strong third quarter of 2023 with no signs of slowdown as we move into 2024.

maffeodrinks.com

Re me of m an ber eco you 'r sys tem e pa rt MAFFEO DRINKS is an Advisory Firm that operates in the Drinks Industry. Founded by Chris Maffeo, it helps small and big brands scale from the bottom up by ensuring they have solid foundations and they operate with a pragmatic system.

About The MAFFEO DRINKS Podcast: Listened in 80 countries, this is a podcast about the drinks and hospitality industries: with a no-nonsense approach, it focuses on how beverage brands are built in the On-trade.

Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case to pallet.

Host Chris Maffeo brings all his industry experience, building premium brands across 30+ markets. He interviews drink founders, managers, bartenders, and distributors.

BRANDS ARE BUILT BOTTOM-UP.

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e you'r t a th d lear ig bran c e b B ot a - n

Set expectations righ

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THE CHRISTMAS ANGLE

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THE CHRISTMAS ANGLE

PHOTO BY

LAURA ADAI

THE CHRISTMAS ANGLE

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MISTLETOE MOVES PHOTO BY

PLENTY OF OPERATORS PUT UP DECORATIONS AS SOON AS HALLOWEEN WAS OVER, STARTING TO INVOKE THE HOLIDAY SPIRIT. LET’S LOOK AT WHAT THIS CHRISTMAS IS GOING TO BE ALL ABOUT, AND WHAT YOU CAN DO TO STAND OUT FROM THE COMPETITION. ‘Cocktail-making is a theatrical art.’

We’re finally there, one of the most loved times of the year: Christmas. With people all over the world looking for premium experiences, hospitality establishments play a pivotal role during the holidays.

In the post-covid world, ‘premium’ has acquired a new meaning; with so many DIY alternatives for the perfect cocktail night in the comfort of your very own living room, bar operators everywhere have really upped their game to wow their guests - and, of course, make sure they come back.

Cue an array of entertainment-led venues revolutionising their offering to stand out from the competition: where does that leave you? In the very same spot as the next operator. So what can you do that will really make the difference?

Easier said than done, it is time to think out of the box and come up with something extraordinary, something that will have your patrons still remember that special moment months later. There are a few things to take into consideration, such as the atmosphere of your venue, the menu offering, and any entertainment you want to provide. This

OURWHISKY FOUNDATION

doesn’t necessarily mean a cabaret, singing or dancing act; it all comes down to the people behind the bar, serving your guests and making sure they’re satisfied at all times.

Cocktail-making is a theatrical art, not to mention when flair comes in - a whole different story. Keeping your customers engaged and letting them take control of the bartending experience can often prove a clever way to make them curious about your venue.

Perhaps, you could ask about their flavour favourites, their go-to spirits, and something they’d like to try; or you could get more creative with it, having them reminisce about a childhood memory or answer a few questions about their personalities.

This two-way kind of service keeps guests engaged throughout the evening, making them look forward to their next drink and what it might - literally - bring to the table.

If you feel brave, you could even interact with the crowd by picking a random drinker to come help you in making your creation; add in a bit of flare and some sparkle, and you’ll soon need more staff to keep up with the orders!

Of course, the quality of your offering whether it is food or drink - cannot fall in second place; no matter the creative way you might present your dishes and tipples, if the substance is not there, guests will certainly not be happy.

So, how can you ensure that your quality is just as good as the fun you provide? Hiring skilled staff is not enough: you’ve got to stock the best spirits, beers and wines on the market; make sure that your establishment especially the bar and kitchen - are squeaky clean to prevent cross-contamination, and that your ingredients are from reliable sources, and always fresh.

Not to mention ensuring your staff is communicative and prepared for anything that might be thrown their way! A hiccup or two can be easily fixed with attention to

detail, perfect presentation and excellent service, showing your customers you are committed to making their visit a success.

Boosting your marketing is another way to get things going, and you might want to spice your menu up for the Christmas period by designing a bespoke selection of themed delights.

Running limited promotions and seasonal specialties is a great way to entice customers in coming to your venue and trying the latest combinations, taking their overall experience the extra mile by marking the special occasion.

Alongside this, décor is a must; everything about Christmas decorations screams special occasion, and you definitely want your guests to feel just as special.

Through social media content and regular updates on your main platforms, you can appeal to existing and potential customers with the promise - and, of course, later execution - of a one-of-a-kind event.

Creating digital advertisements about what a magical night at your establishment is all about will spark your followers’ curiosity and boost bookings; this can be paired with other limited offers, such as online booking discounts and free tokens to spend at the bar during their visit.

If you are a pioneer of entertainment in the more literal sense of the word, then you should think about putting on a bespoke Christmas show for your patrons.

Step out of the ordinary and bring on stage an act your customers have never seen, or a big return of the artists they loved the most - all topped off with a warm, welcoming and extra-festive atmosphere.

Indulgence will be at the heart of hospitality this Christmas; let it inspire you in planning an unforgettable experience for your guests, making them feel like they are worth one billion dollars, like nothing is too extravagant and everything is possible.

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‘Engage with your customers and leave a mark on their memory.’

NIKONLAMP However, it can be tricky to achieve that without falling into repetitive clichés, which is certainly not the right way to go if you want to set yourself apart from the competition.

To minimise this risk, we put together a few ideas you can draw inspiration from and adapt to your business mode to make the most out of the upcoming holidays.

INTERACTIVE SOLUTIONS No, we’re not referring to high-tech, AI-driven pieces - though that would be a great idea. We are thinking a bit more analogic-themed backdrops and props for your guests to take a snippet of all the fun they’re having!

A personalised token, such as a polaroid taken in the spur of the moment, can prove a great way to engage with your customers and leave a mark on their memory.

It’s our favourite time of year and everywhere we look, there are blankets and blankets of decorations getting us into the Christmas spirit.

The streets are bustling with busy buyers, getting ready for the festivities and making sure they’ve got the best offers in town; they might stop at our venue for a little break, or join your guests for the evening alongside friends and family.

How are you going to make sure that you transmit that feeling of warmth and joy, and give them a wonderful night?

You might have already guessed it obviously, you need to step up your game and transform your venue into a Christmas oasis, a winter wonderland, a magical place where everything is possible.

They will remember what they experienced during their visit, which will create an emotional connection and therefore influence them to come back time and time again.

DIY COCKTAIL STATIONS Leveraging the heightened interest in mixology and cocktail-making, DIY cocktail stations positioned around the venue could be an interesting way to merge guest engagement and décor.

Putting your spin on classic themes, you can build mini pop-up bars where patrons can mix up their favourite tipple alongside having a variety of specially-crafted Christmas garnishes to choose from.

Alternatively, why not draw up a bespoke cocktail menu, and really bring the presentation to the next level? This way, your customers will not only see

the beautiful decorations around the venue, but have their very own piece right in their hand!

Between colourful spirits and edible snowflakes, let creativity lead the way and embellish your front-of-house with more than just fairy lights.

TASTE IS MORE No matter if you’re a minimalistic aficionado or a maximalism fanatic - as long as there’s taste, you can make it work!

Step beyond your comfort zone and look for those statement pieces that are not likely to be seen in another establishment; something that has an edge, that you’ll be remembered for regardless of the number of bars and restaurants trying to do just the same.

What do you want your guests to feel?

As always, customer experience is at the heart of everything we do; focusing on that will always be a wise choice, and can guide you in selecting a style that suits your brand as much as your audience.

As you embark on the enchanting journey of transforming your venue into magical realms for the holiday season, the key lies in the delicate balance between tradition and innovation.

Steering away from clichés, go beyond simply decorating your space and focus on crafting experiences that linger in the hearts of your guests.

IN PREPARATION OF THE HOLIDAYS, WE DISCUSS DIFFERENT WAYS TO SPICE UP YOUR VENUE WHILE AVOIDING CHRISTMAS CLICHÉS.

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‘The People’s Whiskey’

MISUNDERSTOOD WHISKEY FEATURING A LIMITED EDITION PERFECT FOR THE CHRISTMAS HOLIDAYS, MISUNDERSTOOD WHISKEY REDEFINES THE CATEGORY BY BRIDGING THE GAP BETWEEN EXPERTS AND NOVICES.

Misunderstood Whiskey was born in a kitchen in Montclair, New Jersey, where best friends and Founders JD and Chris had been experimenting with a liquid that could be enjoyed by everyone, everywhere! In fact, they define their product as ‘The People’s Whiskey’, emphasising its versatility - and, since launching, popularity.

With accessibility on their mind, JD and Chris created a brand that redefines the whiskey category, re-introducing the spirit as a nonpretentious drink for connoisseurs and new fans alike.

Looking for their unique signature, the two came across ginger; which they chose as the perfect mellowing agent by infusion for their whiskey. Infusing the ginger is the very last step of the process; Misunderstood Whiskey is distilled and aged in oak barrels just like all others. What makes it unique is the finishing and blending process: the bourbon is blended with American whiskey featuring various types of oak finishes to create different flavour profiles - the ginger infusion comes in at the very end.

Shortly after the launch of their first batch, Misunderstood Whiskey sold out and started on their road to success.

The company exceeded expectations and grew an incredible audience, doubling in sales year by year. Well-known in the scene, Misunderstood whiskey was used as top-shelf liquid in a variety of restaurants and bars, enticing new customers to enjoy this revolutionary creation. Founders explained that ‘misunderstood’ pointed to advocating for those belonging to the gap between whiskey aficionados and those who just joined the category.

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To the ‘expert’ whiskey drinker, infused whiskey is a no-go, almost taunting the flavour of the spirit itself.

However, we experimented with ginger and found a way to induce the whiskey to mellow its punchiness, rather than instill flavour. This reinforces our concept that Misunderstood Whiskey - and whiskey in general - can be for every kind of drinker.

without the dairy! Ready to serve - just chill and enjoy.

Made from honest ingredients & sustainably sourced gluten-free oats, Misunderstood Oat Nog Liqueur is blended to perfection with Misunderstood Ginger Spiced Whiskey and dairy-free Oat milk. Proudly vegan-friendly!

Chris and JD hacked the target market because they identify with it; they recognise that ‘millennials are extremely experimental’, wanting to try ‘out-of-the-box things’. The pair also focused on the versatility of their product, allowing indeed to experiment with different flavour combinations for the perfect beverage.

NOSE: Crème brûlée, vanilla, and nutmeg

A brand directly targeting its customers, Misunderstood Whiskey is a great option for both professional bartenders and amateurs to play with; with a variety of recipes available on the website, customers can be inspired and put their own twist on Misunderstood Whiskey cocktails.

Misunderstood Whiskey’s brand message is “Craft Your Legend,” inspiring people to live life to the fullest, encouraging them to pursue their dreams and forge longlasting memories.

OUR WHISKEY Misunderstood is a blend of select bourbon and American whiskey, aged in American oak barrels, and finished with two types of real ginger for an award-winning, refreshingly distinct smooth taste. The ginger recipe balances perfectly with the soft and subtle sweetness of our high corn mashbill, making Misunderstood approachable for rookies, yet complex enough for connoisseurs. Proudly blended and bottled at 80 proof in Bardstown, Kentucky; gluten-free and vegan-friendly.

TASTING NOTES TASTE: Light & creamy with notes of bourbon and ginger snap cookies FINISH: Savory with notes of buttercream & baking spices

ESPRESS-OAT MARTINI 1.5 OZ MISUNDERSTOOD GINGER SPICED WHISKEY* 1 OZ MISUNDERSTOOD OAT NOG

TASTING NOTES

1.5 OZ CHILLED ESPRESSO OR COLD BREW

NOSE: vanilla bean & caramel notes with hints of fresh ginger & mandarin orange.

1 OZ COFFEE LIQUEUR

TASTE: Fresh cut ginger root, silky caramel, lightly toasted oak, with hints of ginger snap cookies & crème brûlée.

FINISH: Light lingering ginger finish with hints of baking spice & butterscotch.

AMERICA’S ORIGINAL HARD OAT NOG A limited release, America’s Original Hard Oat Nog is a light and smooth take on a delicious holiday classic

Combine all ingredients in a shaker with ice. Shake for 10 seconds. Strain into glass. Serve up. Garnish with 3 espresso beans and enjoy! *Misunderstood Ginger Spiced Whiskey can be substituted for Vodka or Tequila.

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SPACE JAM? ‘FIND THE RIGHT BALANCE THAT WORKS FOR YOUR BUSINESS.’

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As a venue operator, the first step to making a good impression is to capture the attention of your guests from the very first step they take into your establishment. If the first look delivers, then their curiosity will be sparked even further when it comes to food and drinks, expecting the same outcome.

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In our first ‘Designing Excellence’ feature, we explore a few ways to ensure open communication between venue operators and interior designers. Designing a bar, club or restaurant’s interiors is a machiavellian task; you have to think about a dozen of different factors at the same time, considering aesthetic versus functionality, ambiance versus convenience, and finding the right balance that works for your business.

The creative world and the hospitality industry have been intertwined for a long time, joining forces to deliver the perfect experience for patrons. This involves a series of elements that function only with and depend on each other, leaving the finest talents to create a bespoke space for your brand.

Interior design has evolved into a comprehensive service that underlines the importance of having a harmonious space that makes your customers feel special, but also allows you to serve them quickly and effectively, meeting and exceeding their expectations.

To ensure the assigned to your project fully understands your vision, it is vital that you prepare ahead and meticulously plan every step of the process. To help you maintain clear communications, we have a few small tips that will take you a long way.

SKETCH IT OUT Calling in the experts is definitely the right thing to do, but this doesn’t mean you can’t try out a couple of ideas and put them on paper for them to review. The sketches will not only inspire their work, but also allow you to have a more precise vision of your space.

This might spark late additions and modifications to the plan, which could ultimately transform in the very features that make your venue stand out from the competition.

DON’T BE SHY While the professionals lead the way, you must remember the kind of hospitality venture you want to lead; while being guided through the process, don’t be shy to reiterate your preferences and make suggestions that would better suit your brand.

Working on an interior design project requires an open and honest dialogue, so take the time to talk about what adjustments need to be made to achieve what you have in mind.

MAKE MISTAKES As the old saying goes, nothing is ever set in stone. You might have taken a certain direction at the beginning of the project that doesn’t reflect your goals anymore; if in doubt, talk about a new strategy with your team and find an effective solution that won’t delay your plans.

Arranging a variety of different solutions ahead of time might help you prevent this, giving you the opportunity to test features out before installing them permanently.

Crafting the perfect venue ambiance involves a delicate balance between aesthetics and functionality, where interior design plays a pivotal role.

In the dynamic realm of interior design, embracing change and maintaining a collaborative spirit lead to spaces that not only capture attention, but stand out in our competitive sector.

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With the Christmas holidays just around the corner, you and your team must be up-to-date with the latest training, highly focused, and always on the go.

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TRAINING, MANAGEMENT & WELLBEING Christmas is known as one of the busiest times of the year across industries, and even more so when it comes to hospitality. Consumers worldwide pack their bags for beachy destinations, ski trips, city tours and so much more - choosing a new venture to satisfy their hunger and thirst every single day.

Whether you are a hotel manager, a restaurant owner or a talented bartender at a cocktail-specialised venue, you’ll have so much to take care of that the last thing you need to worry about is the focus levels of your teammates.

Luckily, there are many ways to make bullet-proof plans and ensure every member of staff is widely prepared for the upcoming weeks.

the rest of the staff. These rendez-vous can take many shapes; from breakfast clubs to office lunches, informal snack & chat sessions or the ultimate take-away night, team check-ins don’t need to be anything too serious or anxiety-inducing. Rather, aim for a comfortable and inviting environment, where members can share worries and ideas, and feel welcome to ask for help if needed.

Such a dynamic will give you the opportunity to gauge average energy levels, mental capacity and the general wellbeing state of your team - stimulating further connection through team-building activities.

Drawing from the ever-growing interest in mental health and wellbeing, Banc Magazine shares useful advice to help you hold full control over the holidays, alongside managerial tips and the latest updates in hospitality training.

PHASE 1: REASSESS How’s your staff really doing? This is the time to go around the room and check on your employees, making sure they are in a good headspace, confident in their skills, and ready to welcome your customers with impeccable service.

Communication is key to keeping a business running, and holding regular team meetings is the right way to start building a trustworthy connection between you and

Here, we discuss ways to ensure your members of staff are at their best during this busy period, both mentally and operationally.

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PHASE 2: RESOURCES

also alleviating the sense of guilt or shame that may surface if they struggle with asking for help.

Now that you’ve had the pleasure to spend some time with your team, you’ll have established a bond that allows you to individually approach employees to offer support and resources.

You may also offer subsequent check-ins to monitor their wellbeing, alongside online courses and mentoring sessions.

If their mental state is affected by the workload a little more than usual, giving them the chance to take some time off can prove both valuable and effective. What’s more, your employees will notice your empathic abilities and appreciate you being proactive rather than reactive,

Ensuring your team in a good headspace is vital to their performance, and henceforth essential to your business’ success. Remember, happy staff, happy customers!

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PHASE 3: REGROUP AIM FOR A COMFORTABLE AND INVITING ENVIRONMENT.

Once you’ve allowed time to regain balance and focus, it is time to regroup and run through individual and collective schedules to ensure the workload has been successfully reallocated, adjustments have been made, and the team is ready to go.

This includes ensuring that any changes have been taken into account by all and that instructions are clear and straightforward. Running a practice scenario to verify communication skills are on point will guarantee synergy amongst staff members, and allow you to make detaildriven alterations to the revised structure.

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Once all the elements have been refined, your team will be able to take control and go back to wowing customers even more than before!

WHAT ABOUT TRAINING… Beyond staff wellbeing, it is pivotal that you keep up to date with hospitality training; keeping your finger on the pulse of industry trends will take you a long way, but it won’t be enough without adequate training of both soft and technical skills.

From customer service to bar regulations, cocktail making and food contamination, you must adhere to rules and norms for hospitality establishments, not to mention provide appropriate training to existing and new hires.

There are many ways to ensure staying on track with training updates, one of which is scheduling monthly training days dedicated to all the areas of your business.

Spanning from group updates to role-read sessions, you can combine fun and learning to keep the attention up and the good vibes going. Perhaps, arranging after-work drinks or other light activities to unwind post-session could be an enticing way to let your staff know you value their efforts and dedication to the job.

Alternatively, you can go digital: providing long-term access to educational platforms will allow your team to learn new skills over time, at their own pace, and through bespoke content relevant to their career paths.

Plus, providing regular training will help you stand out from the competition, showing professionalism, innovation, and initiative.

…AND MANAGEMENT? Don’t forget to include yourself in all of this! A great team needs great management, and you can only provide that if you follow the same principles.

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Just like everybody else, give yourself time to reassess your mental wellbeing, find resources that work for you, and connect with other hospitality operators to exchange the latest tips in managerial training.

Take the time to go through older blueprints for the management of your venue, identifying strengths and weaknesses, and thinking out of the box to make effective changes that support both you and your staff. Problemsolving is an essential skill in this line of work, and the more you challenge yourself with it, the better you’ll be able to handle anything that comes your way.

Luckily, technology has evolved significantly in the last few years and management apps have gained incredible popularity in the industry; from monitoring assignments to increasing productivity, managing your team becomes simple through these platforms, facilitating scheduling and easing workload.

WHAT NEXT? You’ve done your checks and made appropriate adjustments; what now?

Well, of course, it’s time to shine! Christmas is only a few weeks away, and cities worldwide will be bustling with patrons looking for a good time. Show them how it’s done, but let them guide you; combine your experience with their deepest desires, creating unforgettable moments that will drive them to come back time and time again.

The last step is to make sure that your offering and ambiance is on par with your skills and abilities as servers, achieving the perfect combination for a successful venture.

Good luck - though if you follow our advice and keep working hard, you won’t need it!

Our mission is simple

TO SHARE THAT SAME WARMTH AND JOY WITH YOU Zara's Cookie Jar was born from an innate love of baking and the heartfelt desire to share happiness with others.

WITH SIMPLICITY IN MIND, WE OFFER A CURATED SELECTION OF THREE CLASSIC FLAVOURS

Chocolate Chip

Red Velvet

Triple Chocolate

Zara’s Cookie Jar provides the ultimate sweet treat or party favour for corporate events, weddings and special occasions. Personal orders are also available. We pride ourselves on working collaboratively with clients to create something they and their guests will absolutely love.

To get in touch, contact us @zarascookiejar

zarascookiejar@gmail.com

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SHARING IS CARING In the dynamic and fast-paced realm of hospitality, where excellence and service are paramount, the wellbeing of your team is equally crucial. As leaders in this industry, it’s essential to prioritise the mental health of your staff. In this article, we’ll explore tips for checking in with your team and fostering a supportive environment to ensure everyone thrives.

Creating open lines of communication is the first step toward establishing a supportive atmosphere. Encourage your team members to express their thoughts and feelings, providing regular check-ins, both formal and informal, as opportunities for staff to voice concerns, share successes, and discuss any challenges they may be facing.

In the demanding schedules of the hospitality industry, it’s easy for staff to become overwhelmed. Encourage a healthy work-life balance by respecting

scheduled breaks, promoting reasonable working hours, and discouraging excessive overtime. This not only enhances productivity but also contributes to the overall mental wellbeing of your team.

Equip your staff with tools to cope with the pressures of the industry, such as mindfulness exercises, breathing techniques, or workshops on mental health awareness. By investing in their mental health education, you empower your team to navigate challenges with resilience.

Foster a culture of support and camaraderie within your hospitality establishment. Encourage team members to look out for one another and offer a helping hand when needed. Simple acts of kindness and support, both from management and colleagues, contribute to a positive and uplifting workplace.

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Implement wellbeing programs that provide confidential support services to help staff members navigate personal and professional challenges. These programs can include counselling services, mental health resources, and support networks.

Knowing that help is readily available can alleviate stress and create a safety net for your team.

Regularly acknowledge and appreciate the hard work and dedication of your team. Feeling valued boosts morale and contributes to a positive work environment. Consider implementing employee recognition programs, where outstanding contributions are celebrated, fostering a sense of pride and accomplishment.

Recognize that everyone has unique needs. Offering flexible scheduling and accommodating reasonable requests for time off can go a long way in supporting your team’s mental health. This flexibility allows staff members to attend to personal matters, recharge, and return to work with renewed energy.

In the fast-paced world of hospitality, taking the time to prioritise the mental health and wellbeing of your team is not just an investment in individuals but also the success of your establishment.

A happy and healthy team contributes to

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a positive work environment, enhances customer experiences, and sets the stage for long-term success.

Remember, your team’s wellbeing is a shared responsibility. By implementing these tips and fostering a supportive culture, you contribute to a workplace where everyone can thrive.

Here’s to a healthier, happier, and more resilient hospitality industry.

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WELLBEING IN HOSPITALITY: CHECK IN WITH YOUR STAFF AND PRIORITISE THEIR MENTAL HEALTH FOR A SUCCESSFUL AND NURTURING ENVIRONMENT.

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WITH CHRISTMAS JUST AROUND THE CORNER, WE EXPLORE MANAGERIAL TIPS TO ENSURE A SMOOTH SERVICE DURING ONE OF THE BUSIEST TIMES OF THE YEAR. PHOTO BY

MANAGING EXPECTATIONS

DINESH RAMASWAMY

‘A great manager knows how to delegate.’

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GUIDING THE TEAM THROUGHOUT A SERVICE IS NOT AN EASY JOB; AS A MANAGER, YOU HAVE COUNTLESS RESPONSIBILITIES WEIGHING ON YOUR SHOULDERS AND EVERY ITEM ON THE LIST SEEMS TO BE JUST AS URGENT AS THE ONE ABOVE IT.

For this reason, having a clear strategy to face the holidays and reflect guests’ enthusiasm is pivotal to maintaining a calm, welcoming environment.

First things first, you’ll want to do a general check of your venue to identify any element that might be missing or need adjustments.

From checking all equipment is up and running, clean and properly maintained, to ensuring your shelves are stocked to the brim, you need your bar or dining space to be in tip-top shape to make sure you can handle whatever is thrown your way.

A great manager knows how to delegate; staff is what makes a venue work, so assign each of them an area to go over and ask them to report to you for any issue; ‘teamwork is what makes the dream work’ after all!

ARTHUR EDELMANS

even easier, there are plenty of digital platforms that can help you with coordinating the team, which will allow you to keep an eye on the progress from a distance while you take care of other tasks.

Another way to achieve impeccable service is to take note of your bookings and make special arrangements, whether dietary or related to accessibility, ahead of opening time. This will ensure no confusion in the kitchen or front-ofhouse, avoiding issues like cross-contamination and allowing you to deliver a great customer experience for all of your patrons.

Last but not least, we encourage every manager to think about their relationship with the staff, reiterating that a safe and dynamic environment will allow your business to thrive.

Not only will this lead to a faster update across the establishment, but also ensure that all elements are curated to the tiniest details.

Accepting suggestions from the wider team is a must, and regularly holding meetings to review current operation strategies is a fantastic way to encourage reflection and strengthen your team’s sense of camaraderie.

This tactic can be used during shifts as well, going beyond assigning a specific table or section to a member of staff; you can continue monitoring everything is going as planned by implementing regular updates. Making your life

We wish you all the best of luck this Christmas, and we want to take this moment to express our gratitude to every single member of the hospitality industry, forever forging incredible experiences.

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PAVING THE WAY ‘BY TAPPING INTO THIS COLLECTIVE WISDOM, BUSINESSES CAN STAY AHEAD OF THE CURVE.’

Introducing our regular feature, ‘Building Your Network’, we explore the importance of creating valuable connections in the industry.

In hospitality, ‘it’s not just what you know, but who you know’ is more than just a saying. Building and nurturing a robust network is not only vital for personal growth, but also for the success and sustainability of businesses in the sector.

AS THE HOSPITALITY LANDSCAPE EVOLVES, SO DO THE OPPORTUNITIES AND CHALLENGES, MAKING STRATEGIC CONNECTIONS MORE CRUCIAL THAN EVER. One of the primary benefits of networking in the hospitality industry lies in the wealth of knowledge and insights it offers. Engaging with peers, industry leaders and professionals provides a platform for the exchange of ideas, best practices, and - most importantly - experience in the field. By tapping into this collective wisdom, businesses can stay ahead of the curve, anticipate industry shifts, and implement innovative strategies to remain relevant.

Moreover, networking paves the way for mutually beneficial relationships. Collaborative efforts can lead to shared resources, expanded market reach, and the ability to build a unique offering that sets businesses apart. For instance, a hotel might collaborate with a local restaurant, creating a package deal that enhances the overall guest experience and attracts a broader audience.

The impact of networking extends beyond immediate collaborations to brand elevation. Positive associations with reputable partners can enhance credibility and

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trust, influencing consumer choices in an increasingly discerning market. An extensive network can serve as a testament to a business’s commitment to excellence, further solidifying its position as a leader in the industry.

It is for this reasons that Banc commits to providing an array of opportunities to meet like-minded hospitality professionals, allowing you to expand your own network and unlock your full potential.

Our ‘Building your Network’ feature is dedicated to providing the most exclusive event calendar in hospitality world-wide, allowing you to step out of your comfort zone and engage with global talents and different perspectives.

We will also share tips to long-lasting, honest and mutually beneficial strategies, encouraging our readers to step into the next phase for their business.

You might ask, ‘how do I know a partner is the right fit?’

- we will have the answers! From brand ethos to shared passions, there are many ways to relate with a brand that has similar views and ambitions as you do. Sometimes, it is not about being cut from the same cloth, but being willing to learn a new stitch and try out new fabrics.

Collaborating with entrepreneurs all around the world will contribute to the long-term resilience of your business, while providing a safety net in times of need through sharing resources and working together to overcome challenges. The hospitality industry thrives

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on building relationships, and staying attuned to global trends. Building and maintaining a diverse and influential network is not just a strategy; it is a stepping stone to success.

AS BUSINESSES ACTIVELY INVEST IN PARTNERSHIPS, THEY PAVE THE WAY TO SHAPING THE FUTURE OF HOSPITALITY.

POWR TALENT BRINGING VISIONS TO REALITY BY CONNECTING TALENT AND BRANDS Discover excellence in entertainment through POWR Talent Agency. Whether it’s a DJ, comedian, dancers, band, pianist, or live PA you seek, our professional roster delivers unmatched talent.

Visit our website to connect us:

hello@powrtalent.com Socials: @powrtalent

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TECHNOLOGY UPDATE

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OTHERWORLD ‘HERE, ENTERTAINMENT IS TAKEN TO A WHOLE OTHER LEVEL.’

Virtual Reality has become the hottest topic on everybody’s lips, and there isn’t a single soul who isn’t dying to try it - if they haven’t already.

The interesting thing about VR is that you can adapt it to anything. Not only can you instantly teleport to an alternative world, but you can do so from the comfort of your own house. However, wouldn’t it be even better if you could sit at your favourite bar, exploring endless ventures with your drink of choice and your closest mates?

Well, Otherworld sums that up perfectly, but it also is so, so much more.

The creators behind this revolutionary bar concept saw the unmissable opportunity of bringing an eclectic, holistic experience to their guests, transporting them to a virtual island paradise in the metaverse - the Luxury Virtual Resort.

Featuring dedicated, private immersion pods, with dynamic heat, wind and rumble effects, Otherworld showcases an unparalleled level of realism through a digital theme park, home to 16 of the world’s best VR games and experiences.

The adventures are endless once entered the metaverse; customers can explore distant planets, battle ancient evils and shoot zombies while having a drink at this Birmingham gem!

‘An eclectic, holistic experience.’

If you’re not in Birmingham much, fear not, Otherworld has two additional venues in London - Victoria and Hackney - and more locations opening soon in Manchester, Dublin and Edinburgh!

VR is not the only special feature at this futuristic venture; Otherworld Birmingham offers a 16-tap self-serve drinks

Birmingham’s most immersive VR Experience

wall featuring beer favourites like Peroni, Asahi, Lucky Saint and Elephant Riders, as well as a wide variety of delicious cocktails from Black Lines, and all sort of softs and mocks for their alcohol-free clientele.

From taking a stroll along the beach and feeling the sun on their back, to keeping cool in the snow as they play with the penguins, the Resort also offers intraseason activities - all heightened by sipping high-quality beverages!

Like the real world, the island has its own currency; during the experience, guests will earn DreamCoin, which can be used to get discounts at the full-service bars nestled in Otherworld’s futuristic VR centres. Credited to and stored on customer profiles, DreamCoin accumulates over time and can be spent arbitrarily.

Making the most of the festivities, guests can earn double points over the Christmas Period, by visiting a candy cane-covered, snow-plastered, Santa-loving oasis: Ghoston Gala. Thanks to 4D technology, patrons can feel the winter wind in their hair and the quake of a new world beneath their feet as they step into the Christmas Village, overrun by penguins and displaying a variety of nostalgic games.

Otherworld can host between 10 and 18 simultaneous players; in VR, guests see and hear each other in the form of virtual avatars - then take the headset off to grab a pint from the bar, or toast the victory against zombies with their teammates.

At Otherworld, everything is tailored to the guest experience, providing games of any kind and boasting a vast choice of premium beverages. Here, entertainment is taken to a whole other level, unforgettable memories are made, and new worlds unlocked.

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R FOR REVOLUTION ‘AI’s impact on social media continues to grow.’

WE UNCOVER THE LATEST UPDATES IN AI, THE BENEFITS OF ARTIFICIAL INTELLIGENCE IN SOCIAL MEDIA, AND HOW TECHNOLOGY CAN HELP YOU BOOST YOUR BUSINESS.

The progress made in the realm of technology has been astonishing, marking a new era for various sectors, including hospitality. From automated check-in to magic-like, interactive info points, we are bound to see some marvels become reality in the next decade.

Artificial Intelligence (AI) is increasingly being used in the hospitality industry to enhance customer experiences, improve operational efficiency, and streamline various aspects of hotel and travel services.

The biggest focus has been on what AI means for guest experience, and how the numerous innovations in this field can be beneficial to one’s business.

AI algorithms analyse guest preferences and behaviours to provide personalised recommendations for services, activities, and room upgrades. This helps hotels and resorts offer a more tailored and memorable experience for their guests.

Many hotels and travel companies use AI-powered chatbots and virtual assistants to provide 24/7 customer support. These bots can answer common questions, make reservations, and assist with check-ins and check-outs, improving customer service and reducing labour costs.

Some establishments have started to implement voice-activated devices in hotel rooms, enabling guests with complete control over room settings and delivering the ultimate personalised experience. AI-driven translation tools can also overcome language barriers between you and your travelling customers, maximising communication and guaranteeing guest satisfaction.

Not to mention the power of data analytics, through which AI-powered software can process large datasets and extract valuable information to help enhance the overall guest experience - from monitoring booking habits and check-in times, to dining preferences and favourite holiday activities. All of this can result in targeted, effective marketing for your brand and establishment, facilitating growth

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and furthering business opportunities. Moreover, AI algorithms can help hoteliers optimise pricing and room availability based on demand forecasting, competitor analysis, and historical data.

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This can maximise revenue and occupancy rates. When it comes to appliances, AI can monitor and predict equipment maintenance needs within a hotel, reducing downtime and preventing costly breakdowns by identifying issues before they

‘AI-POWERED SOFTWARE CAN PROCESS LARGE DATASETS AND EXTRACT VALUABLE INFORMATION.’

become critical. This will also help you in keeping your guests satisfied no matter what, and always prepared to handle malfunctions.

Easing your workload, AI-powered tools can be designed to assist with housekeeping and room service deliveries, improving efficiency and slashing times. In restaurants and bars, AI can also optimise inventory management, helping to minimise waste while maintaining adequate stock levels. The ultimate security aid, AI can even be used to enhance security and detect fraudulent activities, such as unauthorised access or suspicious transactions, credit card theft, and other potential risks for fraud within your venue.

AI in the hospitality industry continues to evolve, with new applications and technologies emerging regularly. These innovations aim to enhance guest satisfaction, streamline operations, and adapt to changing customer preferences and expectations - but what can AI do when it comes to social media?

THE POWER OF AI IN SOCIAL MEDIA In the digital age, social media platforms have become an integral part of our lives. We use them to connect with friends, stay updated on the latest news, and discover new products and services. Behind the scenes, AI is playing a pivotal role in shaping our social media experiences, making them more personalised than ever before. AI is capable of analysing our online behaviours, preferences, and habits; this allows brands to deliver tailored content and recommendations that are specifically targeted to the interests of their audiences, boosting engagement and improving overall marketing goals. Content moderation is another area where AI shines. Social media platforms are home to billions of users, and with that come vast amounts of content. AI algorithms scan and filter this content, identifying and removing harmful or inappropriate posts, comments, and images.

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MEFTAHYS PROTOTYPE This ensures a safer and more inclusive online environment. Not only that, but AI can help you plug your brand through UGC - user-generated content - thanks to its data analytics and image recognition tools, which in turn will enhance relevance and inclusivity amongst your followers. The latest innovations have included the

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introduction of ‘sentiment analysis’, which helps in understanding the emotions behind the words. AI can gauge public sentiment on a topic or brand by analysing the tone and context of social media conversations. Businesses use this data to shape their strategies and improve customer relations. AI has transformed ad targeting, making advertising more relevant and effective. By crunching data on user preferences and behaviours, AI ensures that ads reach the right audience.

Advertisers benefit from higher conversion rates, while users see ads that align with their interests. This also applies to trends, which AI software are capable of monitoring and subsequently pushing targeted content to further to further appeal to customers and help them keep up to date with news and innovations.

AI’s impact on social media continues to grow. As these technologies become more sophisticated, they bring both opportunities and challenges. Striking the right balance between personalization and privacy is a key concern, and addressing issues like algorithm bias is an ongoing task. Nevertheless, AI is here to stay, making our social media experiences more personalised, secure, and relevant than ever before.

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We’ve vastly (un)covered the benefits of Artificial Intelligence, especially when

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combined with social media to give your marketing plan that oomph it might be missing. What now? Well, if you weren’t aware of the many ways in which AI can perform within hospitality, it is time for you to catch up and take your business to the next level. Implementing AI at your establishment may make all the difference and give you exactly what you are looking for: passionate customers, returning clientele, and great sales!

If you are unsure of how to get started, remember: you’re not alone; many young professionals in the industry are knowledgeable and enthusiastic about this revolutionary piece of technology. By integrating AI into your brand, you’ll be able to forge life-changing partnerships and create a sustainable, long-term strategy that will facilitate your success.

Of course, don’t forget to follow this space for many more updates!

‘AI HAS TRANSFORMED AD TARGETING, MAKING ADVERTISING MORE RELEVANT AND EFFECTIVE.’

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PRACTICE MAKES PERFECT WE LOOK AT THE RIGHT LANGUAGE TO USE WHEN INSTRUCTING AI TO PRODUCE CONTENT FOR YOUR PLATFORMS.

AI is an invaluable asset in today’s world; from copywriting to editing, this incredible technology can take care of your tasks in seconds. But how can you make sure you get what you ask for?

As artificial intelligence, AI software responds to your inputs and is able to create drafts of both text and image, which can be really handy when it comes to advertising in such a fast-paced environment.

However, there are still limitations on what AI can do, such as information being subject to system updates and fact-checking. These kinds of limitations can be avoided by using the correct type of language when instructing AI with a specific task There are a few simple ways to ensure clarity when issuing a task, which - with practice - you’ll be able to master and get exactly what you need for your brand. Not to mention, using AI-powered technology will help ease your timetable and workload.

KEEP IT SIMPLE The first step in effectively utilising AI for content creation is to clearly state your aims and requirements. Try giving as much detail about the type of content you may need, your target audience, the platforms it will be shared on, and the style and tone you want to keep.

Stay away from particularly complicated briefs and complex terms, and instead choose simple and concise sentences that clearly outline your needs.

‘Merging AI and social media has proven to be an incredible marketing asset.’

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REVIEW AND EDIT Crafting content using AI is a process that entices more than just asking a question.

Not only referring to fact-checking, which AI cannot be reliable for, drafts may require some additional work to achieve what you had in mind.

This doesn’t necessarily mean fully editing the content yourself, but instead providing feedback and asking for a redraft with specific amending instructions. By initiating this process, you will be able to get closer to your objectives and the final product will require minimal editing on your end.

CHANNEL YOUR VISION Keeping in line with the simplicity of language in your request, using keywords that best represent your vision is a smart way to communicate with AI. Storing an incredible amount of information, AI will use your keywords to navigate their database and recognise the most relevant responses to your questions. This is particularly useful in digital campaigns, where merging AI and social media has proven to be an incredible marketing asset for brands across sectors.

Content creation through AI-driven software is a dynamic process that involves clarity, specificity, and feedback.

By clearly outlining your needs and objectives, using simple and concise language, and selecting a number of relevant keywords to best interpret your vision, hospitality businesses can leverage the full potential of AI to enhance their marketing strategy and content across platforms.

As technology continues to evolve, it is pivotal for operators to master alternative techniques and get ahead of the game.

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BYTE-SIZED HOSPITALITY ‘A new era of excellence within our sector.’

Technological trends are reshaping the way the hospitality industry operates, paving the way for a new era of excellence within our sector.

One stand-out innovation that has gained immense popularity is contactless payments. The seamless and convenient nature of this technology has made it a favourite among both businesses and patrons.

Another transformative technology making waves in the industry is the cloud-based Property Management System (PMS). This software, equipped with various modules, serves as a comprehensive solution to automate every aspect of hotel operations. The cloud PMS is poised to become increasingly prevalent, streamlining processes and enhancing efficiency across the board.

Moreover, the integration of restaurant management software with PMS adds another layer of sophistication.

This integration provides valuable insights into diners’ preferences, offering a comprehensive view that can significantly impact decision-making.

A cornerstone of any venue’s pricing strategy lies in its revenue management system. The technological advancements in this field enable fine-tuned pricing and optimization, no longer exclusive to large brands; even small businesses can benefit from the precision afforded by automated software.

Speaking of which, chatbots have emerged as versatile tools within the hospitality sector. While their ability to drive direct bookings is noteworthy, their true potential extends beyond this single function; however, the extent to which they will revolutionise customer service remains a topic of scepticism.

In the realm of sustainability, smart energy management systems continue to assert gain public favour. Smart thermostats and occupancy sensors, attuned to changes in occupancy, can efficiently regulate energy consumption. These systems go a step further by analysing historical thermodynamics, regional weather patterns, and peak demand loads in real time, ensuring optimal energy utilisation throughout the year.

As the hospitality industry continues to embrace these technological trends, the future promises not only increased convenience but also a more sustainable and finely tuned approach to managing hospitality enterprises of all sizes.

AFTER A DEEP DIVE INTO AI AND SOCIAL MEDIA, WE DREW A LIST OF FAVOURITE TECH FEATURES IN HOSPITALITY THAT WILL KEEP GROWING IN 2024.

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BANCM WAS INVITED TO ATTEND THE 2023 ALLICA BANK GREAT BRITISH ENTREPRENEUR AWARDS ALONGSIDE GLOSS WHO SPONSORED THE TECHNOLOGY OF THE YEAR CATEGORY.

In the dynamic world of entrepreneurship, where innovation reigns supreme, the spotlight is once again on trailblazers and game-changers.

This time, the beacon shined on Gloss, which has been unveiled as the proud sponsor of the Technology Entrepreneur of the Year category at the prestigious 2023 Allica Bank Great British Entrepreneur Awards.

‘Gloss’s sponsorship was a testament to supporting and empowering visionary individuals.’

THE ALLICA BANK GREAT BRITISH ENTREPRENEUR AWARDS

The Allica Bank Great British Entrepreneur Awards were established 11 years ago with the purpose of celebrating and honouring the exceptional narratives of entrepreneurs who dedicate themselves to creating and nurturing outstanding businesses.

Throughout this time, the Awards have recognised a diverse array of individuals, some of whom have now achieved

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widespread recognition, including the founders of brands like Grenade or Tangle Teezer.

This glamorous event brought together the most promising and inspiring industry explorers, offering them an opportunity to highlight their achievements, share their stories, and connect with like-minded individuals who share a passion for innovation and development.

In the midst of the dazzling lights, the Awards served as a melting pot of creativity and ambition. Entrepreneurs from varied backgrounds collectively embraced a culture of innovation, making the event an electrifying symphony of dreams and aspirations.

GLOSS’S VISION Gloss’s sponsorship was a testament to supporting and empowering visionary individuals who are driving positive change through technology.

By partnering with Allica Bank Great British Entrepreneur Awards, we stepped into a role that fuels a shared vision where transformation takes centre stage, and entrepreneurs are recognised not just for their achievements, but for their groundbreaking contributions across sectors.

In alignment with our principles, we are proud of being part of a movement that goes beyond sponsorship. As a brand that values stepping out of the conventional approach to marketing, Gloss is delighted to contribute to an ecosystem where everyone feels empowered to create

lasting impact and push the boundaries of what is achievable.

From conceptualisation to execution, Gloss covers every element of a brand’s digital journey. Whether it’s a startup with ambitious goals or an established business seeking to revamp its digital identity, we always make sure to draw from our rich experience to unlock the catalyst for the brand’s success.

WE UNDERSTAND THAT DIGITAL PRESENCE IS A STORY, AND WE’RE HERE TO ASSIST IN ITS NARRATION. Our expertise isn’t confined to a single industry; it spans across diverse sectors, authentically and powerfully.

This is why our team of specialists is committed to supporting those who dare step out of their comfort zone, regardless of their origins or the destinations they envision.

WHAT’S NEXT? In this partnership with the Allica Bank Great British Entrepreneur Awards, Gloss aims not just to celebrate success but to kick-start the next wave of transformation.

We look forward to being an integral part of the journey as we collectively shape a future where innovation knows no bounds, and entrepreneurs are the architects of positive change in the evolving technological landscape.

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FINANCIAL FINESSE In the realm of hospitality, professionals are increasingly recognizing the imperative of balancing financial sustainability with a commitment to service excellence and guest satisfaction.

To achieve this delicate equilibrium, a multifaceted approach is crucial.

Meticulous budgeting is essential; this involves the creation of a comprehensive financial plan encompassing both fixed and variable costs, such as rent, utilities, and marketing. The budget must be a dynamic tool, subject to regular updates to seamlessly adapt to the ever-evolving business landscape.

Simultaneously, a strategic emphasis on cost control is paramount. Hospitality entrepreneurs should scrutinise operations for areas ripe for cost-cutting without compromising the quality of

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service provided. This includes shrewd negotiation with suppliers, optimization of staff schedules, and investment in energy-efficient technologies.

Embracing financial technology, specifically hospitality management software, emerges as a game-changer.

It facilitates streamlined financial processes, automating tasks like invoicing and furnishing real-time insights that empower informed decision-making.

Building and maintaining robust relationships with suppliers is equally pivotal. Negotiating favourable terms through practices like bulk purchasing and early payment discounts can significantly impact the bottom line, and regular reviews of supplier agreements ensure that the business secures optimal deals.

Join us as we navigate the dynamic landscape of hospitality, revealing how businesses can strengthen their financial foundations.

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We also suggest the astute monitoring of key financial indicators, which offers a data-driven compass for decision-makers.

By conscientiously integrating these

strategies, hospitality professionals can fortify their businesses financially, ensuring a harmonious balance with unwavering service quality and an exceptional guest experience.

1. ENERGY EFFICIENCY MEASURES Implement energy-saving initiatives such as using LED lighting, programmable thermostats, and regular maintenance of HVAC systems to reduce utility costs.

2. INVENTORY OPTIMIZATION Streamline inventory management by regularly reviewing stock levels, rotating perishable items efficiently, and negotiating with suppliers to minimise waste and carrying costs.

3. SOCIAL MEDIA MARKETING Leverage social media platforms for cost-effective marketing by regularly engaging with the audience, posting promotions, and encouraging customers to share their experiences online. This enhances brand visibility without a significant financial investment.

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WHAT ABOUT INVESTORS? Navigating investor relations in the dynamic hospitality sector requires a strategic approach that aligns financial goals with the unique challenges of the industry.

Firstly, clear and transparent communication is essential. Regularly provide investors with comprehensive updates on the financial performance of the hospitality establishment, highlighting key performance indicators, market trends, and any strategic shifts.

Demonstrating a deep understanding of the market landscape and the proactive steps being taken to capitalise on opportunities or mitigate risks instills confidence.

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Additionally, cultivate a strong relationship with investors by hosting regular meetings, both formal and informal, to address concerns, answer questions, and showcase the vision for the future.

Investors appreciate a hands-on approach that showcases a commitment to mutual success; showcase the resilience and adaptability of your business model, particularly in the face of industry fluctuations or unforeseen challenges.

By emphasising a proactive and transparent approach, hospitality professionals can foster trust, attract investment, and build enduring partnerships that contribute to the longterm success of the venture.

BONUS TIP: IMPLEMENT A STRONG RISK MANAGEMENT STRATEGY In the fast-paced realm of hospitality, achieving a harmonious balance between financial sustainability and unwavering service quality has become an imperative for industry professionals.

From meticulous budgeting and cost-control measures, to embracing technological innovations and forging strong relationships, a multifaceted approach offers a comprehensive guide for navigating the complex landscape of hospitality management.

By conscientiously integrating these strategies, businesses can not only fortify their financial foundations but also ensure an exceptional guest experience.

As the hospitality industry continues to evolve, this holistic approach serves as a compass for sustainable growth, fostering trust, attracting investments, and building enduring partnerships for long-term success.

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BANCM CHRISTMAS COCKTAILS TOP PICKS Welcome to a Wonderland of Festive Mixology!

In the realm of merry-making and lively celebrations, the enchanting festive season arrives, adorning us all in shades of joy and happiness. As the chilly air envelops us, our glasses chime with the assurance of delightful drinks, as we take you and your staff on a beckoning enticing expedition through five sensational Christmas cocktails – each a delightful work of art poised to captivate your customers’ palates and elevate your festive gatherings.

Join us at BANCM as we enter the captivating realm of mixology, where creativity intertwines with tradition, unveiling a treasure trove of flavours. Imagine the Poinsettia Cocktail, an exquisite crimson blend evoking the essence of the iconic holiday flower.

This concoction harmonises the tartness of cranberry juice with the sparkling liveliness of wine, a toast to the season’s sophistication.

Immerse yourself in the richness of a timeless classic with the Champagne Cocktail. This sparkling symphony blends the elegance of Champagne with a subtle infusion of sugar and bitters, ensuring a refined indulgence perfect for the most discerning gatherings.

Experience the season’s warmth embodied in the Spiced Apple Ginger, a harmonious blend of autumnal flavours merging apple cider’s crispness with ginger’s invigorating zest.

Enhanced by a medley of seasonal spices, it evokes the comfort of cosy evenings by the fireplace.

Embark on an adventurous journey with our captivating Irish coffee recipe, where the allure of coffee intertwines with the opulence of Kahlúa and vodka, embraced by the velvety richness of whipped cream. This enticing fusion ignites the senses and fuels the night with its inviting aroma and taste.

Be sure to let these five magnificent concoctions accompany you and your staff in keeping things festive throughout the coming weeks. Together, let us explore the artistry and essence of mixology and raise a toast to the enchantment of the holidays.

Cheers to unforgettable nights and extraordinary cocktails and a Merry Christmas and a Happy New Year from BANCM!

FESTIVE INSPIRATIONS FROM BANCM

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POINSETTIA COCKTAIL INGREDIENTS 125 ml orange liqueur, we used Cointreau 600 ml cranberry juice 600 ml Prosecco or Champagne, well chilled

TO GARNISH, OPTIONAL 8 small rosemary sprigs

DIRECTIONS Step 1 In a medium jug, mix the orange liqueur and cranberry juice. Chill for at least 1hr (up to 48hr).

Step 2 To serve, divide cranberry mixture between 8 Champagne flutes and top up with the chilled fizz. Garnish with rosemary sprigs and cranberries, if using.

Serve immediately.

Handful fresh cranberries

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THE PERFECT CHRISTMAS CHAMPAGNE COCKTAIL INGREDIENTS

DIRECTIONS

150 ml cream liqueur

Step 1 In a jug, combine the Grand Marnier and grenadine and divide among glasses. Put one orange wedge and one sugar cube into each glass.

125 ml Grand Marnier 75 ml grenadine 1 large orange, cut into eight wedges 1 sugar cube chilled Champagne Prosecco, or sparkling wine

Step 2 Top up each glass with your choice of fizz.

Serve immediately.

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SPICED APPLE GINGER INGREDIENTS 150 ml cream liqueur 200 ml cloudy apple juice plus 1 tbsp, 1/3 tsp ground cinnamon 1 tbsp demerara sugar 125 ml vodka 400 ml ginger beer

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DIRECTIONS Step 1 Pour 1 tbsp cloudy apple juice into a small saucer. In a ramekin, mix cinnamon with demerara sugar. Dip the rims of 4 highball glasses first into the apple juice, then into the cinnamon sugar (use any remaining cinnamon sugar in coffees or on porridge). Set aside.

Step 2 In a large jug, mix vodka, ginger beer and remaining 200ml cloudy apple juice. Fill the glasses with ice cubes and pour in the cocktail. Garnish with apple slices and cinnamon sticks. Serve.

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IRISH COFFEE INGREDIENTS 150 ml cream liqueur 75 ml orange liqueur Freshly brewed hot coffee 250 ml double cream 2 tbsp icing sugar Dark chocolate

DIRECTIONS Step 1 In a jug mix 150ml cream liqueur (we used Baileys) and 75ml orange liqueur (we used Cointreau) between 4 mugs or heatproof glasses. Top up with freshly brewed hot coffee.

Step 2 Whisk 250ml double cream and 2 tbsp sifted icing sugar to soft peaks. Spoon or pipe into the mugs/glasses. Sprinkle over some grated dark chocolate and serve immediately. Makes 4

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Want to know more? Give us a nudge at info@londonpresshouse.com - let’s make the magic happen! www.londonpresshouse.com

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EXCLUSIVE

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Evergreen Drinks has delighted the industry for several years, sourcing exceptional spirits - specifically vodka that elevate the hospitality experience.

The secret behind the success of this company is the unrivalled passion for crafting the perfect tipple, setting new benchmarks in taste and satisfaction.

Graham Baldock, Head of Operations at Evergreen Drinks ltd, reveals the inspiration behind the brand and walks us through the process of building the business.

At Evergreen, the focus is on meticulous distillation processes and the finest ingredients, through which they master the art of creating alcoholic beverages that stand out from the crowd.

EVERGREEN DRINKS

WHAT DOES EVERGREEN DRINKS STAND FOR? With a combined 30-year experience in the alcohol sector, Evergreen specialises in supplying the on-trade area with a specific focus on the student nightclub sector. We are a boutique manufacturer from outside the curve that provides high-quality, versatile drinks that not only are popular amongst students, but also function as a valuable asset in more premium settings.

Their ultimate goal is to provide a product that has the ability to diversify into the premium sector, allowing hospitality operators to boost their profit by leveraging affordable house prices.

We build personal relationships with our clients, understanding their stock requirements and fulfilling their logistics needs. Our aim is to build a strong and committed client base that focuses on individuals looking for direct, honest relationships with their suppliers.

With a particular care towards reliability in the drinks industry, the team prioritises consistent supply and seamless distribution; they also offer personalised solutions to guarantee customer satisfaction, working closely with clients to understand their needs.

WHAT WAS THE INSPIRATION BEHIND THE BRAND?

Graham Baldock, Head of Operations at Evergreen Drinks Ltd, sat with Banc for an exclusive interview to tell us a little bit more about the brand.

After building several types of drinks companies - ranging from one of the first licensed door-to-door alcohol delivery systems, to large restaurant-based wine companies - we realised that the wholesale of pallet-sized orders is where

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Evergreen is best suited for efficiency and quality of service. The company was born simply as a straightforward, consistent supplier that deals one-on-one with their clients.

WHAT ARE YOU CURRENTLY WORKING ON? Evergreen is focused on building the Russian Empire brand, a more affordable house vodka in production.

For the curious reader who wants to know more about our spirits, we encourage you to get in touch and one of our dedicated team will be pleased to sit down face-toface and run through everything that we can do.

WHY SHOULD HOSPITALITY OPERATORS CHOOSE EVERGREEN DRINKS? At Evergreen Drinks, we manufacture and directly deliver high-end and wellpresented vodka at a competitive price point, giving clients the confidence to serve our product on premium whilst enjoying the gains of large increases in GP - therefore boosting profits. The versatility of our product is a huge asset for hospitality operators; serving premium spirits at a lower house price will give you the edge amongst competitors, without compromising on quality.

What piece of advice would you give another entrepreneur working on a drinks brand?

To all the young professionals out there don’t rush!

It takes time to get your supply chain

right and find out what works best for you and your customers. Speaking of which, interacting on a personal level with each and every client will take you a long way.

Be flexible, discuss quantities and volume, and find agreements for the best delivery plan and price point for them, making their experience with you stand out. Communication is key!

In the ever-evolving category of premium spirits, Evergreen Drinks stands as a testament to passion, craftsmanship, and unwavering commitment to customer satisfaction.

As Graham eloquently puts it, the brand’s journey is a reminder to aspiring entrepreneurs in the drinks industry - success is a meticulous process, and the key lies in building personal connections with your clients to deliver an unprecedented, tailored experience.

For more information please visit www.evergreendrinks.com or contact Info@evergreendrinks.com

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