NEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…
s w e N
T DON’ .. MISS.
How communication is the key to success Winners for winter Staying safe in store
Vol 34 Issue 5 October 2021
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STOCK UP NOW. CODE: M267136
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Contents
In this issue...
22 Stronger together Londis has proved to be
9
10 Your Londis
convenience store
102
chain.
A digest of the latest news from our industry.
Shelf service Printshop items are now 100%
21 Grocery Aid The charity’s Barcode Festival was a huge fundraising success.
The big discounts available to Londis retailers to keep your businesses running.
119 ACS Viewpoint A new report shows the vital importance of convenience stores to their local communities.
free, so take the opportunity to
30 Expanded vision A bigger sales space allows for a wider range of products at Londis Arborfield.
41 A new lease of life
get your POS in tip top shape.
A switch to Londis is producing positive results for a forecourt store in Melksham.
46 On the up Londis Chinley is a smart new store for a village in the Peak District.
52 Health & Safety
n i t e G ch Tou
Advice on how to keep your store and your shoppers safe this winter.
70
59 Legislation update The new regulations regarding the sale of food high in fat, salt, and sugar coming into force next year.
Christmas Countdown
65 Channels open
It’s big deal
76 Bigger group benefits
every week until the end of the year in an exciting new promotional campaign.
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107 Join the club
113 Added Value Services
Local community rallies round in support of a Londis retailer after a nasty fire.
17 Industry News
As the weather grows colder, new sales opportunities take shape. Key brands from JT I are now available at reduced prices through the Londis Tobacco Club.
15 Community News
Kalanathan’s innovative
95 Winter warmers
A round–up of news from around the Londis family.
the perfect partner for Kopi
Doing our bit Booker Group joins major food waste reduction scheme.
The key methods that Londis uses to get you the crucial information needed for your business. How being part of bigger group gives you an advantage in the marketplace.
83 Top New Products A round-up of some of the latest products to hit the shelves.
88 Meet the Buyer Glen Goodall, Central Trading Manager at Booker Retail Partners, talks about fresh produce.
Booker Retail Partners Tel: 0870 050 0158 Opening hours: 8am–5:30pm Monday to Friday
IT and Customer Services Opening hours (Monday to Friday): For customer services: 6am–9pm For IT: 7am–9pm Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk
Helpdesk: 0800 298 0758 Londis News team: Email: londisnews@londis.co.uk
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13/10/2021 13:46:30 2021/08/06 16:51
Winter
WELCOME
is News! Welcome to our October issue of Lond
Warmers Even as the days grow colder and the evenings draw in, there are still huge opportunities for Londis retailers.
Every year, the changing of the seasons prompts some key changes to range and store layout as our shoppers start to look for additional products and services to suit the falling temperatures. As summer fades away and the evenings start to draw in, it’s a great time to make the modifications necessary in-store to take advantage of a new range of opportunities that Autumn and Winter deliver. Halloween is not that far away, and beyond that is Christmas, and advance planning is vital in order to maximise sales and profits from these key
of illnesses too, and keeping some measures in place will
occasions.
stand you in good stead for many months to come.At the time of writing, masks are no longer compulsory in England
The colder weather brings sales opportunities in a more
but remain so in Scotland and Wales.
general sense too. For example, many stores have had great success selling winter fuel, and high levels of
A great feature of Londis retailers is their continuing
demand can also be expected for disinfectant products
determination to meet new challenges head on and to
and OTC medicines as we move towards the end of the
adapt their stores to accommodate changing circumstances
calendar year. So it’s a good idea to review your range and
and to make the most of new opportunities, as evidenced
merchandising of these products to make sure you can
by the fantastic retailers profiled in this, and every other,
continue to meet the needs of your local community.
edition of Londis News.
The likelihood of further waves of colds and flu also acts
This desire to invest ensures that Londis stores continue to
as a strong reminder about the importance of the highest
retain the key points of difference required to stay ahead of
standards of cleanliness and hygiene in-store, and the
the market.
importance of keeping your shoppers, your store teams
Look forward to seeing you in-store!
and, of course, yourselves, safe this winter. The hygiene and personal protection regimes that you put in place during the height of the Covid–19 pandemic will help to reduce the risk of transmission of other sorts
Stewart Fenn Sales Director, Booker Retail Partners
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YOUR LONDIS
Stories from around the Londis Family...
Find us on
Londis site named best forecourt in the UK The store won the top award at the Forecourt Trader of the Year event, with Londis retailers also picking up four more awards.
Rob Exelby with the Forecourt Trader of the Year award.
Regional Awards went to Londis Fitch’s Service Station (above) and Londis East End Services (below).
Visvanathan Yoganathan picked up the Special Recognition Award, voted for by his peer group.
Londis member Exelby Services A19 North
Litres Per Year category. Two more Londis
in
was
retailers also picked up regional awards at
named Forecourt Trader of the Year 2021 at
the event, Fitch’s Service Station of Chesham,
the prestigious annual awards ceremony last
Buckinghamshire won the award for London
month.
& the South East (up to 4mlpa) and East End
Northallerton,
North
Yorkshire,
Services of Cheltenham, Gloucestershire The site, run by Rob Exelby, features a full
won the West Country & Wales award in the
range of snacks and drinks, hot and cold food
up to 4mlpa category.
to go, an in-store Costa Coffee concession and even a replica Ferrari Formula One car
On a great night for the group, the Special
suspended from the ceiling.
Recognition Award went to Londis member Visvanathan Yoganathan of Londis J,P & S
@myLondis
@myLondis @LondisRetail
@myLondis
Exelby Services also won the regional award
Services.
for Northern England in the Over 4 Million
Contactless limit to increase to £100 The contactless card payment limit will rise to £100 from 15 October 2021. The decision to raise the contactless limit from £45 to £100 was made by HM Treasury and the Financial Conduct Authority following a public consultation and in discussion with both the retail and banking sectors. It follows on from the successful increase in the limit from £30 to £45 in April 2020. David Postings, Chief Executive of UK
Finance, said contactless payment has proved very popular with consumers and an increasing number of transactions are being made using contactless technology. He said: “The payments industry has worked hard to put in place the infrastructure to enable retailers to update their payments systems so they can start to offer their customers this new higher limit.”
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YOUR LONDIS
Londis retailer MFG opens dedicated ultra-rapid electric vehicle charging station The site is the first one of its kind in the North West of England. serve UK motorists well into the future in this part of Manchester.” MFG is investing around £40million in 2021 alone on EV charging hubs, as well as undertaking a £50m investment to improve its retail, food to go, and valeting offer. William Bannister, Chief Executive of MFG, added: “As part of our £400m investment plans, we are delighted to be opening this Motor Fuel Group (MFG) has opened
EV-only forecourt that offers ultra-rapid
the first electric vehicle-only forecourt
charging on the Chester Road in Stretford
dedicated to ultra-rapid chargers in the
which is a first for the North West of the
North-West of England.
country. We believe this site will help lead the local transition to more sustainable
The facility, at its Londis Stretford branch on
electric vehicles.
the Chester Road in Manchester, has eight
ACS launches wellbeing guide The Association of Convenience Stores (ACS) has rolled out new guidance for retailers on how to support wellbeing for themselves and their staff. The Wellbeing Guide, developed with the What Works Centre for Wellbeing, provides practical steps to take on the shop floor to improve staff retention and customer service. The guide covers: working environment, relationships and connections, health, learning, work/life balance, personal and purpose, colleague voice, and personal finance. ACS Chief Executive
dedicated ultra-rapid 150kW EV charging
“MFG is committed to playing our part in
James Lowman said: “This
bays which can give 100 miles of range after
‘levelling up’ the charging infrastructure
guidance provides our
just ten minutes of charging.
across the UK, beyond London and the
sector with actionable
South East. We are investing heavily in
steps to support staff and
Velautham Ravichandran, Contract Manager
ultra-rapid EV charging hubs alongside our
maintain a happy, healthy
for MFG Stretford, said: “It is extremely
existing fuel and convenience store network
and productive workforce.”
exciting to be able to offer a dedicated
throughout the UK, including recent
ultra-rapid EV charging option to both
openings in Bristol and Birmingham and
our local community and those travelling
planned openings in Scotland and Wales
through. We are now well positioned to
this year.”
Download the guide at https://bit.ly/ ACSwellbeingguide
Approved sales mechanism agreed for lottery products The government has confirmed the introduction an approved
said: “We now encourage the department to build in an
sales system for National Lottery products.
approved sales system from the outset, should the Gambling Act review conclude that changes to age of play and sale for
The Minister of State for Media and Data, John Whittingdale,
other gambling products like society lotteries are required.
has confirmed plans to ensure store staff who are 16 or 17
This will unify the way all gambling products are sold and
would still be able to sell lottery products as long as they are
reduce the risk of retailer and consumer confusion.”
approved by someone 18 or over. The legislation to introduce the system alongside the The news has been welcomed by the Association of
full consultation response is expected to be laid before
Convenience Stores (ACS), which is awaiting the results of a
Parliament and published later.
review of the Gambling Act. Chief Executive James Lowman
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YOUR LONDIS
Booker tackles food waste and helps vulnerable people
The wholesaler is partnering with food redistribution charity FareShare and free sharing app OLIO. Booker has teamed up with food
Together the three organisations have
FareShare food has more than doubled
redistribution charity FareShare and
already redistributed nearly 400,000
since the start of the pandemic, and we
free sharing app OLIO to provide food
meals.
are delivering upwards of two million meals per week to those in need, so
to vulnerable people across the UK and to help reduce food waste.
FareShare organisations will make the
this food is needed now more than
majority of collections from Booker
ever.”
The programme is currently live in all
sites, typically five days out of the
Booker branches and all BRP depots
week, while OLIO Food Waste Heroes
Tessa Clarke, Co-Founder and Chief
have been linked with local charities.
are lined up to collect on days when
Executive at OLIO, added: “Schemes
charities can’t.
like this are instrumental in helping tackle food wastage across our
Through the FareShare Go programme, Booker sites are matched with charities
Catherine Marston, Sustainability
communities so we are very proud to
and community groups in the local area
Manager at Booker, said: “Over the
be involved.”
that collect the items and turn them
past year Booker has donated the
into food parcels or hot meals for the
equivalent of over six million meals to
people they support.
local charities and good causes and this will really help us build upon this
In addition, OLIO’s Food Waste Heroes
success.”
are collecting food directly from Booker, which will then be added to its app
Lindsay Boswell, Chief Executive
for people in the local area to collect.
at FareShare, said: “Demand for
SGF asks public to #SayThanks to retail workers Scottish Grocers’ Federation is asking people to express their appreciation for the role convenience stores have played during the pandemic. The SGF has issued the call as part of a campaign which saw the Protection of Workers Act coming into law in Scotland. The trade body is highlighting the new measures through it’s Don’t Put Up With It Campaign, which champions a zero-tolerance stance against trouble in stores. SGF is encouraging shoppers to say thank you to those serving them and also post a picture on social media of their local shop using the hashtag #SayThanks. SGF Chief Executive Pete Cheema said: “We all know that, at work, a little thanks can make a terrific difference. Local convenience stores have been there for us like never before during coronavirus to ensure we can shop safely. Staff really have gone above and beyond to serve their communities, showing remarkable dedication and kindness.”
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The latest data from the Lumina Intelligence says sales value is falling while basket size remains the same.
Impulse soft drinks purchases set to rise Shoppers expect to increase
YOUR LONDIS
Shoppers becoming more value-led, says study
their purchases The average weekly value of convenience
while the proportion of shoppers using
of on-the-go
store shopping baskets decreased by -1%
delivery and click & collect services is also
soft drinks now
during the four weeks ending 25th July 2021,
falling, suggesting pre-pandemic shopping
that lockdown
according to the Convenience Tracking
habits are returning, says Lumina.
restrictions have eased, according
Programme from Lumina Intelligence. The proportion of shoppers using delivery
to new research
Basket spend in the industry declined from
fell -4 percentage points, from 7.1% to 3.1%,
from Britvic.
£23.56 to £23.27 over the period in question,
while click & collect saw a decline of -1.9ppts,
while average basket size remained stable at
from 2.2% to 0.3%.
A survey of 2,000 adults
2.8 items per trip. This indicates that shoppers are becoming more budget conscious and
Commenting on the results, Lumina
opting for alternatives to higher value items,
Intelligence Senior Insight Manager Katherine
says Lumina.
Prowse said: “As hospitality reopens and events return, there is a challenge around
Impulse purchasing decreased
households budgets. Shoppers
by -0.7ppts during the four–week
will be keen to make up for lost
period, but sales were increasingly
time, which could result in them
purchased on promotions, further
becoming more budget conscious
emphasising a move towards value
with their groceries. This is already
conscious shopping.
apparent with spend declining and impulse purchasing on promotions
The average visit frequency of
increasing. Retailers can lean on
convenience shoppers fell slightly,
this demand for promotions to
from 2.8 times per week to 2.6,
drive footfall and highlight value.”
found that 61% of shoppers expect to consume onthe-go soft drinks above current levels as they return to normal patterns of behaviour, with 25% saying they will buy soft drinks with food at lunchtime.
New Vaccine Policy Posters for Local Shops ACS (the Association of Convenience
while keeping their staff and customers
Stores) has created new posters to
safe.
help retailers communicate national vaccination policies to store teams.
“We have developed these posters for local shops to encourage colleagues to
The posters can be used by retailers to
take up vaccines when they are offered
encourage colleagues to take up their
them, and to make clear if the business
opportunity to have flu and Covid-19
is willing to pay for colleagues to have
vaccinations.
their flu jabs where they are not already eligible for these to be free of charge.”
ACS chief executive James Lowman said: “Convenience retailers have
The posters are all available to
worked tirelessly to ensure that they
download at: https://www.acs.org.uk/
can continue to serve their communities
advice/vaccinations
13 Londis News.indd 13
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Londis Coney Hall was badly damaged in the incident. Retailer Ponnampalam ‘Bala’
for us to let him know we really do
Balachandran of Londis Coney Hall, in
appreciate him.”
COMMUNITY NEWS
Local community rallies round after fire Bromley, Kent, is being supported by his local community after a fire at his
Another regular, Brid Divilly, said on
store in early September.
Facebook: “Bala and the team are an asset to us and the Coney Hall parade.
The store was damaged after a small
If we can do anything to help as a
electrical fire. Luckily it was put out
shop owner and resident we are more
promptly by firefighters and nobody
than happy to.”
was hurt, but there was considerable Local resident Kerri Butler, added: “I’ll
smoke damage to the premises.
100% contribute, such an amazing In response, the local community set
man and my daughter adores him too,
up a GoFundMe to raise some money
as well as my two boys.”
to help Bala get back on his feet. The organisers are planning to
Shopper Lana Seaton, who set up the fundraising page, said: “Bala makes
brighter. He is fantastic with children
present any funds raised to him on his
gloomy days bright, and bright days
and adults alike; it would be lovely
birthday.
Scottish c-stores acknowledged Scotland’s convenience stores have played a vital role for local communities during the pandemic, according to the Scottish Local Shop Report from the Scottish Grocers’ Federation. Consumers showed a marked shift towards shopping locally during the lockdown, with average basket in convenience stores rising from £7.46 in 2020 to £10.82 in 2021, the report states. Community remained at the heart of convenience with 76% of shoppers saying they know their local store owner well enough to have a chat with them, and 82% of convenience retailers regularly involved in community activities. Commenting on the report, SGF Chief Executive Pete Cheema said: “Convenience stores have played a huge part in supporting customers and communities through the pandemic. If there has been a positive outcome of the pandemic it is that people in Scotland have embraced shopping locally and we can see that spending in convenience stores has increased markedly. Convenience stores are in a unique position to support shoppers and communities and this has grown during the pandemic.”
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INDUSTRY NEWS
Key issues of interest to you
Consumer card spending grows again in August Spending on cards at convenience stores helped to boost the figures. Consumer spending on cards rose by 15.4%
Confidence in the UK economy rose to its
in August, compared to the same period in
highest point since February 2020, with
2019, according to new research.
78% of Brits confident in their ability to live within their means each month, and 71%
Data from Barclaycard, which sees nearly
feeling optimistic about their household
half of the nation’s credit and debit card
finances.
transactions, shows that spending on essential items grew 14.5% in August
However, this optimism could be dampened
compared to the same period in 2019.
by concerns about rising prices, as 64% of
The figures were bolstered by a 76.9%
consumers worry that everyday items are
jump in spending on cards at food and
becoming more expensive, and of those,
drink specialist stores, which includes
42% are already making lifestyle changes as
convenience stores.
a result.
The data also shows that of those returning
In addition, 35% say rising inflation will
to the office, 34% plan to spend more
make them more likely to seek value in the
on takeaway breakfast or lunch, and 26%
purchases they make, and 30% are worried
intend to up their spending on socialising
about the impact of inflation on the value of
after work.
their cash savings.
Store layout influences shoppers’ food choices, study shows Placing fruit and vegetables near store
The study aimed to reduce shoppers’
entrances prompts shoppers to make
exposure to calorie opportunities by placing
healthier food purchases, new research has
non-food items in high-visibility locations.
found.
Researchers claim it would create sales of around 10,000 extra portions of fruit and
The study from the University of
vegetables and 1,500 fewer portions of
Southampton and a supermarket retailer
confectionery per store per week.
showed confectionery sales decreased and fruit and vegetable sales increased when
The government has confirmed that stores
non-food items and water were placed at
above 2,000sq ft in size will have to comply
checkouts and at the end of the opposite
with new restrictions on the merchandising
aisles, and an expanded fruit and vegetable
of fatty, salty and sugary foods with effect
section was positioned near the store
from October 2022.
entrance.
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Food prices have fallen for a fifth consecutive month, but mounting pressures mean this will not be sustainable for much longer.
Industry body calls for tough action against illegal vapes
YOUR LONDIS
Higher food prices “likely” says BRC
A “significant amount” of noncompliant vaping products is entering
Food price deflation slowed to 0.2%
Executive of the British Retail
the UK and being sold online and in
in August after July’s deflation of
Consortium, sounded a note of
UK high streets, the UK Vaping Industry
0.4%, the fifth consecutive month
caution about the future.
Association (UKVIA) claims.
She said: “Food retailers are
Disposable vapes are pre-filled with
fighting to keep their prices down
e-liquids and cost around £6 each; UK
The BRC-NielsenIQ Shop Price Index
as far as possible. But mounting
regulations mean they should contain
for August shows fresh food prices
pressures – from rising commodity
no more than 20mg/ml of nicotine.
fell for the ninth consecutive month
and shipping costs as well as Brexit-
Yet evidence collected by the UKVIA
in August, with deflation easing to
related red tape – mean this will
reveals that some products listed as
0.6% from a decline of 1.0% in July.
not be sustainable for much longer,
having this strength contain higher
and food price rises are likely in the
concentrations of nicotine, while and
coming months.”
some products are being openly sold
when food prices fell, new research reveals.
In addition, ambient food inflation
with 50mg/ml strength. In addition,
eased to 0.3% in August, down from 0.5% in July. This is below
Mike Watkins, Head of Retailer
non-compliant product packaging is not
the 12- and six-month average
and Business Insight at NielsenIQ,
including warnings about the nicotine
price increases of 1.5% and 0.8%,
added: “With shoppers now
content, which is a legal requirement.
respectively.
returning from their summer
However, Helen Dickinson, Chief
holidays many will be reviewing their
The UKVIA is asking that a hard line be
household budgets.”
taken against “unscrupulous” operators who are flouting UK regulations and is in talks with the Medicines & Healthcare Products Regulatory Agency and Trading Standards to address the problem. The association has created a free guide in conjunction with leading vaping compliance specialists, Arcus Compliance, which provides information on current UK regulations regarding tank/reservoir capacity of devices, nicotine levels and the elements that must be featured on packaging. Retailers can download the guide at www.ukvia.co.uk.
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GROCERYAID
Barcode Festival raises £750k for colleagues in need Industry charity GroceryAid hosted its annual music festival recently, raising £750,000 to support industry colleagues in need.
Not surprisingly, the demand for GroceryAid’s services has increased threefold since the pandemic began, which indicates our support is needed more than ever, so the money raised will help more colleagues in need.
GroceryAid’s industry summer party,
threefold since the pandemic began,
Some of the UK’s best known celebrity
Barcode Festival, returned this year
which indicates our support is needed
chefs cooked for packed crowds from
to a new venue – Magazine London –
more than ever. The money raised by
the Demo Kitchen Stage with Ainsley
with a sell-out event that raised more
Barcode will help more colleagues in
Harriott, Levi Roots, Briony May and
than £750,000 for the charity.
need.”
Kenny Tutt all featuring.
Held on September 2nd, ticket sales
Entertainment for the evening was
Outside, there was more
were over 3,800 and a record 75
spread across three main stages. On
entertainment to enjoy on the Volvic
sponsors supported the event with
the Skittles Stage guests enjoyed
Variety Stage from British drag queen
many using it to launch new brands,
headline acts Rudimental with Ella
The Vivienne, who delighted fans with
making it the most successful event in
Eyre, Example, Becky Hill, Scott Mills
comedy cabaret.
the festival’s three-year history.
and Levi Roots. As well as raising funds for
Steve Barnes, CEO of GroceryAid
GroceryAid, Barcode Festival also
commented: “After the last 18
provides a unique opportunity to
months, it was wonderful to bring
connect and network with many of
the trade together with smiles on
the UK’s top retailers, producers and
their faces at a unique industry event.
distributors.
Barcode Festival is something we are really proud to deliver for the industry.
The next Barcode Festival takes place
We anticipate it will sell out extremely
on Thursday 7th July 2022. To find
quickly for 2022.
out how you can get involved or buy tickets, contact the team on events@
“Not surprisingly, the demand for
groceryaid.org.uk.
GroceryAid’s services has increased
21 Londis News.indd 21
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RETAILER PROFILE
Points of difference
Slush, desserts and home delivery help Kopi Kalanathan’s Freshgo’s store stand out from the crowd.
The cream rises
to the top Kopi Kalanathan’s focus on building his own unique offer is leading to ongoing growth and business success in South Yorkshire Kopinath Kalanathan, known as Kopi,
many of his own brands which he uses to
started working in a shop at the age of 18
enhance shopper appeal and to create a
and has never looked back. Over a decade
point of difference. Each store has its own
later he is well on the way to building a
store manager, but because all the stores
distinctive and successful chain of stores in
are only minutes apart from each other
the South Yorkshire area.
Kopi makes a point of visiting every store every day.
His recently-opened store in the Hyde Park area of Doncaster is the third of his stores
The Hyde Park outlet is a former Carphone
to trade under the Londis banner – and, as
Warehouse store that closed during the
you read this, he is currently converting a
lockdown, and Kopi took over almost as
fourth one too.
soon as the landlord got in touch. It’s in an ideal location for a Londis store, on a busy
All three – soon to be four – Londis stores
road heading towards the town centre
are dual branded as Freshgo’s. While
with lots of housing nearby but no other
the Londis branding offer is clear and
convenience outlets.
the group supplies the vast majority of the products, Kopi has also developed
Londis News.indd 22
Kopi took possession of the store in March
13/10/2021 13:47:57
RETAILER PROFILE
2021, and it was ready for opening by late July. “We had to strip everything out,” he says. “We put in a new floor and ceiling, as well as removing all the pillars. It was a lot of work.” The development has aimed to maximise the sales space available, measuring around 1,600sq ft, with some additional storage capacity in a container unit at the back. The location provides a good mix of
Products such as crepes and waffles are
shoppers, mainly local residents but also
available every day from 2pm, while the
passing trade with an estimated 20,000
same station serves cooked breakfasts
cars per day travelling down the main
and other hot food such as burgers,
road.
toasties and paninis in the mornings and at lunchtime.
Central to the store’s offer is food to go, and central to that particular offer is a
A key feature of Cream Hut is its own
dessert bar.
gelato ice cream, which is made in a kitchen in Kopi’s nearby Armthorpe store
Kopi first put a dessert bar in one of
and distributed to the rest of the estate.
his stores in 2019 under the Cream Hut brand, and the offer has been extended
“We use all natural ingredients, many
and refined with each new store
of them imported from Italy, and many
development since.
shoppers come in regularly just for this because of the rich flavours and because it is unique to us.” The same gelato is blended with milk to create the store’s signature milkshakes which, because of their unique ingredients, delicious flavours and rich consistency, can command a retail price of £4.95. “They are very thick and last a very long time!” laughs Kopi. “People buy them to drink in the cars when they are on a long journey.”
Milkshakes sell all day, as do the cakes, and then we have about 200 shoppers per day buying desserts in the evening. Kopi Kalanathan Londis Hyde Park
23 Londis News.indd 23
13/10/2021 13:47:58
*
T K O C S T S U MALL OWE EN RANG E H H
*
* Source: IRI Marketplace, Sugar Confectionery, Total Market, Value Sales, Data from 8 Weeks to Halloween 2020
Londis News.indd 24
13/10/2021 13:48:02
Another of Kopi’s own brands is Icy Blast
of gelato, and there are a further 38
frozen carbonate. A supplier contacted
milkshake options using vanilla ice cream
him to say they had a new machine
and various other ingredients meaning
from America which has capacity for five
that shoppers have an amazing 60
different flavours – a point of difference
varieties of shake to choose from. The
to other machines available in the UK –
gelato is also popular as a topping for
so Kopi grabbed the opportunity and
dessert bar items, or as a delicious dessert
branded it with his own Icy Blast imagery.
RETAILER PROFILE
Cream Hut offers 22 different flavours
on its own. Even the regular slush offer at Hyde Park “Milkshakes sell all day, as do the cakes –
is far from conventional, with 12 varieties
there is very little work required for these
available all year round.
– and then we have about 200 shoppers later in the day buying desserts,” he
“There is a seasonal element to slush, but
reveals. “Everything is made to order so
it does sell in all weathers. And not just to
shoppers can basically create their own
kids either!” says Kopi. “Our target is to
dessert, and there is always big demand
make our store a destination for people,
for this in the evening.”
knowing that we have the biggest range for miles around.”
This pattern of demand is mainly due to the neighbours – a branch of Domino’s pizza is next door and there is also an Italian restaurant nearby that does takeaways, so people come to Londis to pick up a dessert while they are waiting for their hot food. The next addition to the offer will be ultratrendy Bubble Tea, and that will be added just as soon as the specialist supplier is able to source more stock from the Far East. In the meantime, the morning offer of coffee and cakes is driving a lot of footfall. “Costa is a major brand and it really helps to bring people in,” says Kopi.
k e Par
Hyd
STORE INFO
The lunchtime is occasion is also a key
Store name: Londis Hyde Park,
label) are made on-site. This means that
target, and sandwiches (under the Tasty!
Doncaster
the store can offer a highly competitive
Size: 1,600 sq ft
drink for £3.
Store type: Neighbourhood Key categories: Dessert bar, food to
go, alcohol, soft drinks, home delivery
Staff: Eight
meal deal of sandwich plus snack and
“Soft drinks are a very big category for us, our range is massive so we give it four metres of space,” says Kopi. “It’s not only UK drinks we stock, we have lots of different categories including an American range and a Jamaican range.”
25 Londis News.indd 25
13/10/2021 13:48:03
Londis News.indd 26
13/10/2021 13:48:08
“People these days want big packs
tremendous choice for shoppers is the
15s and 20s rather than twos and
vape selection.
fours because they want the better value. And nobody wants warm
“When the menthol ban came in I could
beer!”
see there was a big opportunity for vape, so I created the Vape Blizz brand in 2019,”
As well as boosting sales, the chilled
Kopi says. “We stock around 1,000 vaping
room is also more efficient, Kopi
products – disposables, liquids, some
maintains.
Top tips! 2
“The space is the equivalent of three lots of three-metre chillers. That would
Another feature that turns the store into a
need three condensers to run, but you
destination is the beer cave.
can run the room off just one unit, so it’s
3
a big energy saving in the long run.” “This is the first one we have had and it’s been brilliant!” says Kopi.
Create a point of difference with your offer
1
systems, land lots of flavours. We are a destination for vape in the area.”
RETAILER PROFILE
Another key category offering a
It’s not just Kopi who is looking to
Always use quality ingredients Shout loudly about the value available
save money, it is very important for his “For the locals it is something new and
shoppers, too.
4
different. We struggled to find space for multipacks in the chillers in our other
“We like to flag up the value,” he
stores, but all multipacks are chilled in the
explains. “Pricemarked packs, special
cold room now.
deals and multibuys are all highlighted.
Commit fully to home delivery
We like to shout about the good value. “Our aim is to be a modern convenience store, not an old fashioned corner shop. When a shopper comes in they need to be able to get everything they want. We have reached an average basket spend of £7 already.” Fresh and chilled food is given a good amount of space and there is plenty of demand for take-home fresh food. “Despite being next door to Domino’s we still send plenty of fresh pizzas,” he points out. Kopi sees home delivery as a key opportunity to grow sales and basket spend even further, and has spent the last couple of years developing and refining a sophisticated and innovative system to manage it. Once again, Kopi has developed his own brand – Click For Drop – for home deliveries, with a website and a suite of
27 Londis News.indd 27
13/10/2021 13:48:09
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161225_Londis-Budgens_WWF_Ad_210x280mm_DR4.indd Londis News.indd 28 1
13/10/2021 05/08/2021 13:48:09 11:33
system, meaning the store’s entire
all three stores in the Doncaster area.
inventory is available online and prices
RETAILER PROFILE
apps to manage the service available from
are the same whether you buy in store or Shoppers enter their postcode into the
at home. Deliveries were free for the first
website or app and the system directs
three months of the service, but they now
them to the nearest store. There is an
have had a flat fee of £1.99.
order window of 9am–10pm every day, and deliveries are guaranteed to arrive
Shoppers view a live stock position,
within 30 minutes.
meaning that the website and shopper app will indicate if a product is out of stock
Orders are automatically printed out in
so they can choose an alternative.
the relevant store, and an audible alert tone lets staff know an order has been
“We’ve been operating the full system
generated. Staff then assemble the order
for six months now, and we have done
using a dedicated picker app, and then
2,000 deliveries already,” says Kopi. “The
make the delivery by scooter or Smart
numbers are going up every day. The fact
cars using a driver app, which includes
that prices are the same in store and for
local maps and directions. Drivers upload
delivery, and that pricemarked stock is
a picture of each successfully completed
available, gives shoppers confidence.
We’ve been operating our full delivery service for six months now, and we have done 2,000 deliveries already. The numbers are going up every day.
delivery to avoid any disputes down the line.
“Items from the dessert bar have been a big thing for deliveries, but people
“We were already planning a delivery
buy products from the store as well,
service before lockdown – to start with, we
particularly alcohol.”
Kopi Kalanathan Londis Hyde Park
were taking orders over the phone – but I wanted something that was on the next
Shop sales are at a good level already, but
level,” explains Kopi.
Kopi knows there is a lot more headroom for growth in the coming weeks and
“We worked with a number of different
months as word gets around about the
location, and the opening was delayed a
developers, for Apple and Android and
innovative and appealing new store in the
little while we were waiting for equipment
so on, and spent a year trialling and
neighbourhood.
to be delivered. But we’ve made a very
perfecting it – it wasn’t easy!”
good start and every day a new shopper “We know it will take a little time to build
Click For Drop is a totally integrated
walks in.
the sales. It’s a brand new store in a new “We have distributed leaflets through the Royal Mail and a local door drop, and we are promoting the store through Facebook. And the feedback from shoppers has been brilliant – people love the store and are very excited about it!” And Kopi is looking forward to welcoming many more visitors in future, including, quite possibly, a few Londis retailers. “We are very close to Doncaster Racecourse, so that will be handy for the Booker roadshow!” he adds.
29 Londis News.indd 29
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RETAILER PROFILE
Flying high
Londis News.indd 30
Rushi (left) and Mahendra Patel have given Londis Arborfield a new lease of life.
Watching
sales take off Rushi Patel has put his plans to become a pilot on hold in order to expand and develop a modern convenience store with his father Mahendra. Londis Arborfield Stores near Reading,
Rushi recalls: “When we took over the
Berkshire, has been owned by the Patel
store in 2008, the store was very run down.
family since 2008, but this year Rushi
It was also tiny, probably less than 500sq
Patel and his father Mahendra oversaw a
ft. We did an initial refit which converted
complete transformation of the store with
some of the storage area into sales area,
a significant expansion of sales space
but even then it was only just over 800sq
and a much wider product range.
ft.”
The family are Londis members of
It was always at the back of their minds
long standing, having run Londis
to extend the store still further, but Rushi
Burghfield since 1998, and when
went away to university and also qualified
they took over a second store in
as a pilot so the store remained in its
nearby Arborfield ten years later
existing state for a few years. But when
they could see it had potential, but
the virus lockdown hit, there was a huge
also that lots of hard work would
reduction in the number of air journeys, so
have to be done in order to fully
his opportunities to make a career out of
realise it.
flying suddenly became very limited.
13/10/2021 13:48:11
RETAILER PROFILE We now have a very wide shop front, and we only put half graphics on the glass to let in lots of natural light. Everyone who comes in complements us on the store. Rushi Patel, Londis Arborfield
“I went back to the Arborfield store
really tight,” Rushi continues.
pleasant shopping environment for everyone visiting.
and looked on it as a project,” says Rushi. “I had been involved in the
“We saw we had a big opportunity to
stores ever since I was a kid, always
increase the range. We were seeing
“We now have a very wide shop
helping out where I could. Both myself
new faces in the store every day and
front, and we only put half graphics
and my father saw the potential to
wanted to retain them.”
on the glass to let in lots of natural light,” explains Rushi. “We raised the
extend the store sideways, to add more space inside by widening the
Having secured planning permission,
suspended ceiling on the existing
shop front.”
building work started during the
side of the shop and did without
summer. The store closed for two
it altogether on the new side, so
Despite its limited size, the store was
weeks, reopening on the 12th July this
the whole store feels much bigger.
already doing well, but sales started
year, and sales are already exceeding
Everyone who comes in complements
to grow even more strongly during the
the expectations of the family.
us on the store.”
lockdown period. The outlet has been expanded from
The extra space has been put to good
“The old shop focused on sweets, soft
a tight 800sq ft to a positively roomy
use, with a host of new categories
drinks, alcohol and some groceries,
2,000sq ft, and the combination of
added to the product range.
but we didn’t really have room for
improved illumination and increased
a range, and everything was always
natural light has created a much more
“We saw in Londis News that lots of
31 Londis News.indd 31
13/10/2021 13:48:14
Londis News.indd 32
13/10/2021 13:48:14
RETAILER PROFILE other retailers were bringing in Food to
While premium spirits are behind the
Go, so we knew that we had to do the
counter, some lines are merchandised on
same,” says Rushi.
the shop floor, along with a much wider range of wines at a variety of price points.
As part of the refit, in came Rollover hot dogs, Fwip ice cream, F’Real milkshakes,
“We try to cater for everyone, and we
Tango Ice Blast and Costa coffee
have some premium lines and some
machines. “This is definitely a big change
cheaper versions,” says Rishi. “We tend
for us, but it has gone down really well,”
to put the brands popular with younger
says Rushi. “Shoppers can see all these
drinkers on the shopfloor – products like
quality brands together in one section and
Sourz for example. Shoppers can look at
it looks very attractive.
the bottle and pick it up, and it’s a more appealing experience for them.”
“People say the store reminds them of a
a eld fi r o Arb
STORE INFO
Store name: Londis Arborfield
Stores, Berkshire
cinema! Tango Ice Blast does really well,
More space has been allocated to other
particularly when the weather is hot, and
traditional areas of strength such as soft
F’Real has really taken off, too. We’ve
drinks and confectionery, but the store
noticed that it’s mainly youngsters buying
also now has a credible range for family
Tango Ice Blast, but just as many adults as
mealtimes as well, with three Gourmade
Best performing categories:
children are buying the F’Real milkshakes.”
ready meal freezer units on the shop floor.
The alcohol range has been increased
“Shoppers are always saying how good
Food to go, fresh & chilled, soft drinks, alcohol
significantly, with the removal of the
the quality of Gourmade is, the meals
Number of staff: Eight
tobacco gantry creating space for a
are doing really well,” says Rushi. “We’ve
big display of premium spirits behind
also increased the amount of chilled
Opening hours: 7am–8pm
the counter. Gin and vodka are selling
food. Lighting in the chillers draws the
particularly well.
eye to the section and gives shoppers the
Store size: 2,000 sq ft Type: Community
Monday to Saturday, 7am–6pm Sunday
confidence that they have plenty of good
33 Londis News.indd 33
13/10/2021 13:48:17
Londis News.indd 34
13/10/2021 13:48:18
RETAILER PROFILE Food to go sells really well to all kinds of shoppers, it’s popular not only with the visiting workmen but also the locals. Rushi Patel, Londis Arborfield
options, and reinforces the idea that they
now and in the future – another good
can get everything they need from us. The
reason for extending the store.
Meat Market range is doing really well.” “Initially, this was just a small village Space has been created for a number
and the shop just sold branded
of local products, such as beer from the
stock,” continues Rushi. “We’ve
Loddon Brewery and a large display of
increased the range of Happy
Beechwood Farm eggs.
Shopper and EuroShopper lines as well, to give shoppers good value
“We have always sold Beechwood Farm
options. We sell pricemarked stock
here, they are really popular locally. We
too, and it all helps to increase
also stock bread from Halls bakery and
footfall and the flow of shoppers into
people love the quality. They supply us
the store.”
with doughnuts too, and we are really pleased we can support local businesses.”
A small ‘free from’ section is also more than justifying the space
The area is experiencing plenty of
allocated to it.
property development, with nearly 3,000 new homes being built nearby, meaning
“We weren’t sure at first whether
that the workforce are regular visitors to
we needed these products, but
the food to go section, as well as creating
our RDM Jay Patel suggested it
the prospect of more local shoppers both
and he has always steered us well
35 Londis News.indd 35
13/10/2021 13:48:20
Londis News.indd 36
13/10/2021 13:48:25
advance of the colder months.
the stock through really quickly and
“During the lockdown we delivered to
“We already have some hot food
have made two reorders since! It’s
the elderly and vulnerable but we’ve
with Rollover and a Bake n Bite unit,
only a small section but shoppers are
found that people like to come out
but we think we could do more in
seeking it out.”
shopping now that they feel safe to
the winter, so we are looking into the
do so again. But we still deliver to one
Chicago Town Pizza offer,” explains
Customer service and support for the
shopper, it’s part of the service to the
Rushi.
community are understandably key
community. We are also looking into a
priorities for Rushi and Mahendra.
sponsorship of a local football team.”
“We offer all kinds of products – we
Further plans for the future include the
only with the visiting workmen but
are trying to tick all the boxes and
expansion of the hot food section in
also the locals.”
gave it a try,” recalls Rushi. “We sold
RETAILER PROFILE
have everything covered,” says Rushi.
in the past so we took his advice and
“Food to go sells really well to all kinds of shoppers, it’s popular not
Top tips!
Local, and loyal, staff are a further asset to the business, with some long
ore
e store m Natural light makes th rs appealing to shoppe
1
serving members of the team making a vital contribution, adds Rushi. “Sally, who looks after the bakery
2 3 4
with locals as well Food to go is popular as short–term visitors add an extra ‘Free from’ products fer dimension to your of r quality meal shoppers look fo
Evening as well as value
section, has been working here for 20 years, which was before we even owned the store!” Rushi also works long hours in the shop alongside his father, meaning that he can put his pilot qualifications to one side for the time being while he continues his full–time focus on the ever-increasing success of Londis Arborfield.
37 Londis News.indd 37
13/10/2021 13:48:27
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Londis News.indd 40
13/10/2021 13:48:41
RETAILER PROFILE
Expanding the range
A new
lease of life Balasingam ‘Bahee’ Baheerathan has transformed a store with a long trading history
Sales at Spa Road Service Station in Wiltshire are on an upward curve since Bahee Baheerathan took over the store and remodelled it under the Londis banner Taking over a store in a new town, where
Bahee brought the Melksham site into
the previous owners have been trading as
the group straight away and set about
part of the local community for decades,
converting the site with the assistance of
might seem a daunting challenge for
Londis.
many retailers. “We had great support from Londis and But Balasingam ‘Bahee’ Baheerathan
our RDM Yogen Patel,” he says. “Everyone
could see that a particular site in
involved has been really helpful for our
Melksham, Wiltshire, had the potential
business.”
to grow sales well beyond its previous capacity and, with the help of Londis, he
He continues: “The major work only took
has already been proved right.
a couple of days and, as it’s quite a large store (2,000sq ft), we managed to find a
Bahee purchased the Spa Road Service
way of working around it rather than close
Station forecourt site in January. It had
completely.”
been trading under another symbol group banner and the previous owners had been
Although fuel sales and the associated
running the store for an amazing 70 years,
footfall have remained important, the
across three generations of the same
really big opportunity was to take
family.
advantage of the site’s location near the centre of the village to become a
As he has already been trading with
main food shopping destination for local
Londis for 19 years – he operates another
residents.
store in Eastleigh, near Southampton –
41 Londis News.indd 41
13/10/2021 13:48:42
RETAILER PROFILE
“The forecourt has always been here, but now it’s the village convenience store too,” Bahee explains. “Fuel sales generate less margin these days, as there is more competition, so the aim is to boost the shop sales.” On this front, it is a case of so far so good, as retail sales are already running at more than 50% higher than under the previous owners. Key to this transformation has been a commitment to increase the choice available to shoppers, and to build their confidence in the store by making sure they always stay in stock. “We’ve increased the range and increased the availability,” explains Bahee. “The stock value we are holding is nearly three times higher than it was under the previous owners.” The alcohol range has been increased significantly, with multipacks of beer and cider in tall and unmissable stacks, and an extensive wine range, including presenting all the white wines chilled and ready to drink. “Alcohol is really key,” says Bahee. “There is a very good range from Londis and we have added some local products too. We have some Somerset ciders here which sell really well.” Where spirits used to be squeezed into a one-metre fixture in the previous store, they now occupy four metres of space. High shelving has been introduced throughout the store, along with a fivemetre dairy deck, accompanied on the other side of the aisle by five metres of wall chillers. All of this extra capacity allows for a wide range of produce and chilled foods which, combined with the store’s long opening
Londis News.indd 42
13/10/2021 13:48:43
RETAILER PROFILE hours of 6am–10pm, means that both locals and the passing trade can find an option for all three meals of the day, as well as snacks and refreshments for other times. Dinnertime solutions from The Meat Market and Discover the Choice ready meals feature prominently on the chiller shelves and frozen meals from Cavendish are also very popular locally. “These are premium quality, but the price is good as well,” explains Bahee. “Sales are very high – we are reordering every other week.
“Tango Ice Blast and F’Real are new to the area and they are going really
“For local shoppers, we are now the
well,” says Bahee. “They appeal to
mini supermarket for the village,” he
the younger shoppers. We are near a
continues. “I would say 90% of local
youth club and that really helps.”
people are doing full basket shops with us.”
Footfall and sales are also being Hot food and coffee is available
boosted by an Aquavape unit on the
Lunchtimes are sorted with a range of
throughout the day, as part of a
shop floor, which allows shoppers to
sandwiches and rolls from a local supplier,
self-service food to go zone that also
browse and make their own selection
boosted with other tasty options such as
features Tango Ice Blast and F’Real
of vaping products without having to
salad pots.
machines.
ask at the counter.
43 Londis News.indd 43
13/10/2021 13:48:46
Londis News.indd 44
13/10/2021 13:48:53
about £1,000 per week,” reveals Bahee. New visitors to the store are always welcome of course, and Bahee appreciates both the additional footfall and the locals using the store on a regular basis, particularly as he is not from the area.
RETAILER PROFILE
“Sales are really good, the unit generates
Despite the long history of trading on the site, in many ways it is still early days for the Londis store, and the next steps include building a social media presence and getting more closely involved in community activity in the village.
Top tips!
“We kept on all the staff that worked in the store before,” says Bahee. “They are all local, and they know the shoppers
de range and Drive sales with a wi great availability
1 2 3
ns for all Ensure you have optio meals of the day
three
better than I do. It’s been really handy! We are like a family here. “We have all sorts of shoppers. Some of them are quite affluent, but everyone in the area is very nice and polite.” The family of the previous owners still
options Self-service food to go peal broaden the store’s ap t to the
4
asse Local staff are a huge business
shop in the store, which is a reassuring sign – not that one is needed, as the sales speak for themselves. “Our mission is to get to £50k in weekly sales, and we are well on the way to achieving that,” adds Bahee.
STORE INFO
m a h s k l
Me
Store name: Londis Spa Road Service Station Store size: 2,000 sq ft Type: Community, Forecourt Best performing categories: Dairy, Alcohol, Local products, Food to go
Services: Lottery, Hermes parcels Number of staff: 13 Opening Hours: 6am – 10pm
45 Londis News.indd 45
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RETAILER PROFILE
Village life
Saravanan Chinnasamy (left) and Karthik Marimuthu have opened two Londis stores in the north of England recently.
The good
neighbours Business Partners Saravanan Chinnasamy and Karthik Marimuthu have opened a second Londis store in the village of Chinley in the picturesque Peak District. Village life appeals to many people,
“We like to run village stores, in quiet
and that is certainly the case for Londis
areas,” says Saravanan. “The shoppers
retailers Saravanan Chinnasamy and his
here are brilliant and we want to do
business partner Karthik Marimuthu. In
everything we can to look after the
2019 they opened a Londis store in the
villagers and provide everything that
village of Chelford near Macclesfield and
they need to make their lives more
this year they doubled their estate with
comfortable.”
a new store in Chinley, in the High Peak area of the Derbyshire Peak District, an
Following the partners’ initial success in
area much enjoyed by tourists, hill
Chelford they took on the Chinley site a
walkers, and lovers of the countryside
year later, and the store was completely
in general.
refitted before reopening as a Londis store in late March 2021. With the store now
And, although all visitors are
up and running, Saravanan is focusing on
naturally welcome, the main focus
Chinley while Karthik primarily runs the
is to ensure that they have a
Chelford outlet.
great offer for local shoppers on
Londis News.indd 46
every day of the year, so that the
The shop in Chinley was already a
residents have a village shop that
convenience store before they took it
can provide everything that they
over, but their first step was to switch it to
need.
Londis and refit it to the highest standards.
13/10/2021 13:48:56
RETAILER PROFILE
Top tips! 1 2 3
Local products have a strong appeal Food to go works even in a small store Bespoke offers create a point of difference
“It makes it look like new!” says
here, people of all ages are coming in,”
Saravanan. “Londis worked very well for us
says Saravanan.
in Chelford so we knew we could depend on them and we followed the same plan
Although only 900sq ft in size, the store
in Chinley. Londis gives us lots of help and
has a good amount of space dedicated
support all the time.”
to all the key areas to maximise sales and footfall opportunities, and to keep the
4 5
A parcel service is convenient for shoppers Work with the local community, and be a good neighbour
Key categories in the new store are
broad mix of local shoppers satisfied.
confectionery and drinks – both alcohol and soft drinks are strong sellers. The
American confectionery has proven to be
busiest period tends to be in the evenings
a big seller, and the large section is well
after the working day is finished, but the
highlighted with banners.
village also has both a primary school and a high school, and the kids make a beeline
A good range of fresh food including
for the shop from 3pm.
ready meals and fresh fruit and veg keeps the after-work crowd happy, and alcohol is
“We have a really good mix of shoppers
also a strong-performing category.
47 Londis News.indd 47
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MORE CHOICES. MORE SALES.
Londis News.indd 48
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have more space to display spirits at the counter, and the shoppers really like the range,” Saravanan continues. The alcohol offer is further enhanced by a range of wines, while multipacks of beer and cider are available cold and ready to
RETAILER PROFILE
“Tobacco is in drawers now so that we
drink thanks to a well-planned chiller. Local products are another key feature, with bakery lines, eggs and even milk sourced from local suppliers, as well as a range of pastry products from Carr’s Bakery, which enjoys a big popular following in the North and North West of England. Local products are also incorporated into the store’s Food to Go offer, with shoppers offered a free Carr’s sausage roll when they buy a Costa coffee. The deal was initiated at the original launch of the new store but is still going strong six months later. “I think we will probably stop it at some point, but it is very popular!” says Saravanan. Further options for hungry and thirsty shoppers include Rollover hot dogs and Tango Ice Blast, and the equipment required to dispense these is more than
STORE INFO Store name: Londis Chinley, High Peak, Derbyshire
y e l n i Ch
Store size: 900sq ft Type: Community Best performing categories: Confectionery, alcohol, soft
drinks, food to go
Number of staff: Three Opening Hours: 7am – 9pm Monday to Thursday, 7am –
10pm Friday & Saturday, 8am – 8pm Sunday
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WARNING: This product contains nicotine which is a highly addictive substance. Londis News.indd 50
13/10/2021 13:49:03
RETAILER PROFILE The shoppers here are brilliant and we want to do everything we can to look after the villagers and provide everything that they need to make their lives more comfortable. Saravanan Chinnasamy Londis Chinley
justifying the space allocated within the
collect their parcels here than having to go
small store.
further afield for them,” says Saravanan.
Space is flexed to accommodate other
Saravanan and Karthik will continue to
goods and services as well. Flowers sold
look into possibilities to expand the store
well when they were in season during
in future, including looking into providing
the summer months, while the store also
a home delivery service, and also hope
provides a Hermes parcel pick up and
to keep up their record of opening a new
collection service which has saved a lot
store every year or so.
of time – and energy – for shoppers living nearby.
“We will definitely look for more stores in future,” says Saravanan. “And you can
“We are right at the top of a big hill, so
be sure they will definitely will be with
it is much more convenient for people to
Londis!”
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HEALTH & SAFETY
Covid-19 update
Staying safe
in store 52
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13/10/2021 13:49:06
After 18 months of unprecedented
relevant, even if they are no longer a legal
disruption due to the Covid-19 pandemic,
requirement.
HEALTH & SAFETY
Even though most legal restrictions regarding the virus pandemic have been lifted across the UK, there are still some very important steps to take in order to keep you and your shoppers safe.
most legal restrictions governing store operations have now been removed
Good ventilation, protective screens and
across the UK.
the use of face coverings by staff and shoppers all help to minimise airborne
Wearing a face covering in-store is no
transmission of the virus, while maintaining
longer a legal requirement in England –
regular cleaning of surfaces – particularly
although it remains as such in Wales and
surfaces that people touch regularly
Scotland – and as a retailer you now have
such as baskets, handles and coffee
much more control over which of the virus-
machines – and advising shoppers and
related measures that you have already
staff to wash their hands or use hand
introduced you choose to retain in future.
sanitiser frequently will help to prevent transmission by contamination.
However, one consideration remains paramount, and that is to keep yourself,
Make sure that you have your cleaning
your team and your shoppers safe.
station at the entrance to the store stocked with hand sanitiser and wipes
As an employer, you must protect staff
at all times. Cleaning products, personal
from risks to their health and safety.
protective equipment (PPE), hand sanitiser
The government classifies Covid-19
gel and hand sanitising stands continue to
as a workplace hazard and so should
be available through Londis.
be managed in the same way as other workplace hazards, which includes
Shopper communications
completing a sufficient assessment of the
Many Covid-related regulations, such as
risks of Covid-19 in the workplace and
limits on the number of people that can
introducing control measures to manage
meet indoors, the one metre-plus rule on
that risk.
social distancing and the requirement for people to wear face coverings
The main way of spreading the virus is
(in England), have now
through close contact with an infected
changed status to become
person, but surfaces can also be
merely guidance that won’t be
contaminated with Covid-19 when people
enforced by the authorities.
who are infected touch them, or cough or sneeze near them.
If you haven’t already done so, reviewing all the
Therefore, many of the measures that you
virus-related signage and
have already introduced to help prevent
equipment that has been
the spread of the virus are still highly
introduced over the last 18
53 Londis News.indd 53
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safe. In addition, it is vital that you keep
replacing or removing.
your shoppers up to date with what you are doing in store to ensure it is a safe and
Further decisions need to be made on
secure environment for them to shop in.
whether to have any policies on social distancing in store, shopper limits and
ACS (the Association of Convenience
queueing systems as well as, in England,
Stores) recommends that retailers
whether to have a policy on face
update signage and other shopper
coverings.
communications to reflect any change in policy regarding face coverings, store
Whatever you decide, consult with
capacity limits, social distancing posters
colleagues, make sure they are briefed
and floor markers, and queueing systems.
on the business’s decision and seek to understand what would make them feel
Posters reflecting the new policy on
HEALTH & SAFETY
months and decide what needs renewing,
HOW TO HELP PREVENT THE SPREAD OF THE VIRUS Make sure the store is well-ventilated. Use screens to reduce contact between people. Use of face coverings by staff and shoppers. Advise shoppers and staff to wash their hands and/ or use hand sanitiser frequently. Maintain regular cleaning of surfaces, particularly surfaces that people touch regularly. When providing assistance, aim to keep close contact with shoppers to a minimum. Where possible, offer contactless payment.
face coverings for use in store can be
can fill as a business opportunity.
downloaded from the ACS website at www.acs.org.uk.
Some shoppers – especially the elderly and vulnerable – will still be looking to
Additional considerations
minimise social contact and possibly even
A lot has changed over the last 18 months,
more so during the winter months. Many
and with change comes opportunity. In
retailers introduced home delivery services
what ways has the retail landscape in your
during the lockdown period and it is worth
area changed as a consequence of the
considering making this a permanent
lockdown? There may well be gaps you
service in future.
55 Londis News.indd 55
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13/10/2021 13:49:17
cold remedies, pain relief and medicated
cold are expected to be more prevalent
sweets to make sure you’re able to meet
this winter due to the impact that social
shoppers’ distress purchase needs.
restrictions have had on immunity and exposure, so it is important to stock up on
Despite the return to offices and other workplaces, many shoppers will continue to work from the home, so social media
Wellbeing support One of the legacies of the pandemic is that wellbeing is more important now than ever before. Make sure your colleagues and team members know that they can access a range of financial, emotional and practical support from our industry charity, Grocery Aid. Call the confidential helpline on 08088 021122
remains a key space in which to engage with them. Highlighting value through promotions is key, along with promoting services such as home delivery. And last but by no means least, wellbeing is more important now than ever before. Make sure your colleagues and team members know that they can access a range of financial, emotional and practical support from our industry charity, Grocery Aid.
HEALTH & SAFETY
Viruses such as the flu and common
SELF– ISOLATING RULES The law regarding self– isolation after being in close contact with a positive Covid–19 case has been updated. Under the new policy, people who have been double–vaccinated more than two weeks prior to the contact, or are under 18, are now exempt from the requirement to selfisolate, and this applies across England Scotland and Wales. Anyone that tests positive for Covid-19 or is experiencing symptoms will still be required to self-isolate regardless of vaccination status.
FOR MORE INFORMATION ACS downloadable posters and one-page briefings: www.acs.org.uk/advice/covid-19-coronavirus Government guidance: www.gov.uk/guidance/ working-safely-during-covid-19/shops-branches-andclose-contact-services Grocery aid: www.groceryaid.org.uk/ Also check your Londis Daily Update and weekly Retailer Bulletin emails, which will keep retailers up to date on any new developments.
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Londis News.indd 58 06723a GB1085 Londis Costa 280(h) x 210(w) v1.indd 1
13/10/2021 13:49:21 12/08/2021 15:47
LEGISLATION
Merchandising regulations
HFSS:
what you need to know The Government has published the full regulations on forthcoming restrictions on the sale and merchandising of high fat, salt and sugar (HFSS) restrictions, and has confirmed that symbol groups are included – meaning that all Londis stores will need to comply.
The UK Government announced last
pushed back to October 2022, giving
year that it would be introducing new
retailers an additional period to prepare
restrictions for retailers on products
and adapt their stores.
deemed to be high in fat, salt or sugar (HFSS). The new legislation is part of the
The wide-ranging restrictions affect both
government’s wider Obesity Strategy
how HFSS products can be promoted and
which includes a range of measures
where they can be sited in-store.
aimed at encouraging adult shoppers to
t The Governmen at has confirmed th all symbol groups quired to stores will be re comply with the . new regulations
change their purchasing behaviour, diet
Importantly for Londis retailers, the
and lifestyle – and the new regulations
Government has also confirmed that all
have significant in-store implications for all
symbol group stores will be required to
Londis retailers.
comply with the new regulations. However, certain elements of the new rules such as
The Government has now confirmed the
restrictions on where HFSS products can
details of the new regulations as well as
be sited in-store will only apply to stores
announcing a six-month postponement
larger than 2,000sq ft. Consequently,
of the implementation of the rules to give
any Londis store with a shopfloor space
retailers more time to prepare. The new
smaller than 2,000 will automatically be
rules were originally due to come into
exempt from these siting regulations.
force in April 2022, but have now been
59 Londis News.indd 59
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LEGISLATION
Restrictions come into effect from October 2022
The new rules will prohibit stores over 2,000sq ft from siting HFSS products in a number of high traffic areas including tillpoints and on aisle end displays.
After October 2022, Londis stores will no
the rules will also cover categories like
longer be able to run multibuy deals (e.g.
breakfast cereals, yoghurts and juices with
3 for the price of 2) or ‘extra free’ deals
added sugar.
(e.g BOGOFs), on products designated as HFSS by the government.
However some individual products within these categories may not be within the
Additionally, the new rules will prohibit
scope of the regulations, depending
Londis stores over 2,000sq ft from siting
upon their ‘Nutritional Profiling Score’,
HFSS products in a number of high traffic
an independent scorecard developed by
areas of their store including tillpoints, at
the Food Standards Agency to analyse
the entrance to the store or on aisle end
the nutritional value of food and drink
displays.
products.
The new regulations, however, will not
Branded, own-brand and pricemarked
prohibit Meal Deals or ‘Dine for Two’
products are all covered by the legislation,
style deals that involve shoppers buying
and Londis is working with suppliers
products from different categories.
to identify those products that will be affected. Some of the suppliers are
Many product categories will be impacted
reformulating recipes to ensure their
by the regulations including several
products do not fall into the scope of the
obvious ones such as confectionery,
regulations.
cakes, ice cream and ready meals, but
60 Londis News.indd 60
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LEGISLATION
WHAT’S CHANGING? Among the most important in-store changes that will need to happen by October 2022 are those around in-store siting and promotions. The new rules will restrict where in a store products designated as HFSS can be located. In practice, this will mean that retailers can not site affected products: l In an end of aisle display l At the entrance to the store l Within two metres of a checkout area or queuing system where shoppers are waiting to pay. Queues in main aisles are exempted.
These restrictions above only apply to stores larger than 2,000sq ft. Additionally, new restrictions on volume promotions will be introduced to discourage shoppers from buying more than had intended to. Retailers will not be allowed to run the following promotions for products deemed to be HFSS: l Multibuys: e.g. 3 for the price of 2, 3 for £10 l Extra free: e.g. ‘Buy one get one’ ; 50% extra free. It’s worth noting, however, that Meal Deals and ‘Dine for Two’ style promotions where different categories of product are bought together are exempt from the regulations.
The promotional restrictions apply to all symbol group stores, regardless of size.
WHAT CATEGORIES ARE AFFECTED? The rules apply to prepacked foods only and affect the following categories: l l l l l l l l
Soft drinks with added sugar Confectionery Cakes Ice cream Crisps and savoury snacks Morning goods (eg pastries) Puddings and dairy desserts Sweet biscuits
l l l l l l
Breakfast cereals Ready meals Yoghurts Milk drinks with added sugar Juices with added sugar Chips and similar potato products
Some own label products are similarly affected, especially for 2 for £1 pricemarked lines, and Londis is working on solutions for this. The new rules are complex and the government has not yet clarified all aspects of the legislation but Londis will continue to update retailers as the details of the new HFSS rules are announced. Should you have any queries or questions in the meantime, please contact your RDM. In incidents where retailers fail to comply
All stores under 2,000sq ft are exempt
with the new regulations, they will receive an ‘improvement notice’. If that notice is not acted upon, a fine may be issued.
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COMMUNICATION
Spreading the word
Facts
at your fingertips Regular communication from Londis is designed to help you keep your business running – and thriving – by providing updates on new lines, sales opportunities and product availability.
It’s always good to keep in touch, but
Londis communications are sent by email
in the fast–changing world of retail it is
and the website is accessible on mobile
essential that store owners can get hold of
phones, as well as on tablets and laptops,
the latest information, advice and insight
meaning that you can keep up to date
to continue to give their shoppers the best
in store, on the shop floor or on the go,
possible choice, price and service.
wherever you are and at a time that suits you.
Londis is constantly striving to make sure you have the latest facts at your fingertips
Covering new products, special offers,
and across the group’s email and web
retailer and consumer competitions,
platforms it is focused on sharing the
advice and updates on equipment and the
latest news, advice, sales opportunities
latest information on product availability,
and resources to help you drive sales
the range of communication channels are
and keep on top of all the operational
designed to help you keep your business
necessities in–store.
running and thriving with Londis.
65 Londis News.indd 65
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COMMUNICATION
Daily Update l Range updates l Operational alerts and reminders l Latest operational news l Sent by email daily (Mon-Fri) ACTION: Share with the relevant members of your team
DAILY UPDATE
The Londis team is always working
store operation during the next 24 hours.
to improve the service we provide to
Operational alerts and reminders might
retailers, so if you have any feedback
also feature on the update depending
about the communications you receive,
on the time of the year or where
please let your RDM know.
unexpected issues have arisen.
You can make the most of your partnership
It is advised that you look out for the
with Londis by keeping up to date through
Daily Update each day (Monday to
our three main channels:
Friday) and share the information with
WED
NESDAY 18TH AUG CAPPING UPDATE: UST AMBIENT In order to improve availability and offer Retailers a broade r range, we have update d our capping proces • Tier 1 products are s. those with the highes t demand and will • Tier 2 products are be set to a cap of 5 cases wherever • The remaining tiers the next c.450 bestsellers and includ stock levels allow. e core range. are prioritised by deman depot tab. d: Download the most up to date list (now includes frozen) below and select the For Thursday, we relevant have now over 3000 lines available to products remain uncap order across Ambie ped, but supply will nt and Frozen, with still depend on supply an additional 75 frozen availability. lines. Tobacco and Capping information Fresh for Thursday 19th August
Capping information for
the relevant members of your team.
1 Daily update Look out for the Londis Daily Update in
2 Retailer Bulletin
your email inbox at around 5pm every
Arriving by email every Wednesday
weekday. The purpose of the update is to
is the Retailer Bulletin, which has the
give you the latest information that could
purpose of sharing the latest product
have an impact on product range and
and industry news in order to help
CLICK HERE to down
Friday 20th Augus
t
load a full list of produ
cts in each tier, by
depot
>> How to filter produ cts To find the product or products you are looking for in the spread button next to each sheet above, you can heading and select the criteria you're use the filters at the looking for. top of each colum n. Simply click the CAPPING INFORMATIO triangle N ON WEBSHOP Any capping inform ation shown in websh op is for Booker custom always refer to the ers only. For correc daily update. t capping information for BRP customers please ORDERS IN TRANS IT We have identified an issue with orders in transit while store To that end, orders capping is in place. in transit will be switch ed off temporarily This will take effect in all categories with from orders placed the exception of tobacc for delivery Mond ay 23rd August. o. NP7 Allocations Delive ry Update We are working hard to be able to maxim ise availability of NP7 To help us do this, we have made the allocations against following changes: the backdrop of the 1)A number of NP7 ongoing industry supply allocation products have been removed, challenges. or Core allocations reflecting what is will be removed). currently available 2)A maximum cap from suppliers. (NOTE of 3 cases has been : No Wow, Mega applied across all remain 3)All other planne d allocations will be ing NP7 allocations. delayed by one week Please click here for to allow the netwo a full list of NP7 alloca rk to prioritise NP7 Deliveries will comm tions to see which have allocations. ence next week as been capped or cance per the schedule. lled.
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PRODUCT UPDATES
Running from September
to October 2021
More detailed and colourful than the Daily Update, the Retailer Bulletin is designed to help you make the most of opportunities in the marketplace by sharing information about new product development, retailer and shopper competitions, offers and sales opportunities, key dates and deadlines as well as wider industry updates advice on equipment and the support and
resources available from Londis to maximise returns from the above.
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NEW Central Billing Brochure Available now
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CLICK HERE to download the new brochure now from Booker.co.uk
HAVE YOUR SAY… The Webshop at the My Londis website is a simple and free tool tha t we use to simplify our business. Not onl y are we able to access it on a desktop or iPad but also on my mobile. The mobile friendly site is a useful tool for managing all things Londis such as tracking our deliveries, Spend & Sav e, allocations and, above all, the ordering platform which in itself is invaluable when working rem otely or on the shop floor. Without the Webshop the running of our business would not be as simple as it is now. Webshop is the gem in the retailer’s toolbox – simple and hassle free, it makes doing busine ss easier. Jeet Bansi Londis Meon Vale
Retailer Bulletin l New product information l Special offers and sales opportunities l Support and resources available from Londis l Wider industry updates l Sent by email every week (Wednesday, 5pm)
The bulletin also includes clickable links to access more information or to register an interest in a particular development. The Retailer Bulletin is issued at 5pm every Wednesday so check your inbox to make sure you don’t miss out on key information
ACTION: Share with the relevant members of your team.
and sales opportunities. Again, it is advisable to share the information with the relevant members of your team.
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The Retailer Bulletin helps me understand what the new products are, plus the new deals and free giveaways and is a useful reference point. I also aim to read the daily comms to keep me posted and helps me understand availability issues affecting products so that I am able to plan better ahead. It is also all available on the website, so I can refer to it via my phone.
COMMUNICATION
HAVE YOUR SAY…
My Londis l The central hub for placing orders l Updated daily l Access to the latest news and category advice l Availability and range updates l Useful tools and resources such as trading packs and PoS printing ACTION: Make sure you and the relevant members of your team have login details.
Vin Patel Londis Wady & Brett, Charing, Kent
If you have any feedback about the communications you receive from Londis, contact your RDM.
3 My Londis
information and resources you can access
The third key strand to the Londis suite
online.
of communications channels is the My Londis website. Accessible through the
The website is easy to use on laptop,
Booker.co.uk platform, the website is
tablet and mobile phone, so you can take
updated daily with a huge array of content
advantage of all the services on the shop
including trading packs, information on
floor or on the move as well as from the
pre–sells, category advice, availability and
store’s back office.
range updates, the Londis Printshop and more.
And so with daily and weekly emails plus a regularly updated and easily accessible
The site is the central hub for placing
website, Londis is always striving to keep
orders, as well as accessing the latest
you fully up to date with all the support
news and advice, sourcing useful tools
and information you need to keep driving
and resources and printing PoS material.
footfall, sales and profits, and to be in the
Make sure you and the rest of your team
best possible position to take advantage
have login details and are familiar with the
of the latest sales opportunities.
69 Londis News.indd 69
13/10/2021 13:49:37
CHRISTMAS DEALS
Christmas bonuses
The 12 weekly Christmas Deals
Christmas is always a huge sales opportunity for local stores, and Londis has an exciting package of deals to keep shoppers engaged and excited every week between now and the festive holiday period A great package of deals on big brands is
10th, sees 20x300ml packs of Budweiser
heading your way this autumn and winter,
at the great promotional RSP of £12.99,
designed to keep driving shoppers to your
with the WSP adjusted to £10.09 to
stores in the run up to Christmas.
enhance profitability. Also in week two of the scheme, Aero Festive bars in two
Under the banner of The 12 Deals of
flavours – Orange and Snowy White – will
Christmas, the campaign kicked off at the
be available at a ‘Two for £1.70’ deal in–
end of September and the excitement
store, meaning that shoppers can try both
is set to continue all the way through to
flavours, or double up on their favourite
the New Year with new deals every single
one.
week. The deals on big brands and special And there are a lot more than just 12 deals
seasonal packs keep coming every week
heading your way to drive footfall and
right up until the New Year, meaning that
engagement in store all the way through
your shoppers will have plenty of reasons
the build up to the festive season and
to keep returning to your store throughout
beyond.
the Autumn and Winter, giving you the perfect platform to retain their loyalty right
Week two’s deals, running until October
Londis News.indd 70
up through the lucrative Christmas period.
13/10/2021 13:49:43
Stax 170g – FSDU
RSP: Any 2 for £1.70
POR: 10.97%
WSP: £8.85
Ends: 17th October
POR: 15.0%
RSP: £1.19 WSP: £88.99
CHRISTMAS DEALS
Aero Festive Orange/Snowy White 90g/80g
Ends: 10th October
Haribo Share the Happy Multipack 352g
Cadbury Family Treatsize 222g
RSP: £1.75
RSP: £1.50
WSP: £12.39
WSP: £14.00
POR: 15.04%
POR: 20.0%
Ends: 24th October
Ends: 31st October
Oreo Yard 440g RSP: £2.50
Stella Artois 18 x 440ml
WSP: £73.00
RSP: £14.99
POR: 16.0%
WSP: £11.87
Ends: 7th November
POR: 5.0% Ends: 7th November
71 Londis News.indd 71
13/10/2021 13:49:47
NOTHING TASTES BETTER THAN...
STOCK A BETTER BOTTLE... 100% RECYCLED, 100% RECYCLABLE, 100% REFRESHMENT.
All featured GB Pepsi-branded single serve plastic bottles (500ml and 600ml), excluding caps/labels, are made from 100% recycled plastic. Larger bottles (over 1L) planned to change to 100% recycled plastic by the end of 2022.
Londis News.indd 72
13/10/2021 13:49:47
Maltesers Large Box 310g
RSP: £4.00
RSP: £2.75
WSP: £17.00
WSP: £14.30
POR: 15.0%
POR: 10.86%
Ends: 14th November
Ends: 21st November
Celebrations Pouch 370g WSP: £21.67
Terry's Chocolate Orange Truffles 200g
POR: 13.03%
RSP: £2.99
Ends: 28th November
WSP: £12.70
RSP: £2.99
CHRISTMAS DEALS
McVitie's Moments 400g
POR: 15.10% Ends: 5th December
Andrex Gentle Clean 9 Roll
JJ Whitley Passionfruit Vodka 70cl
RSP: £3.75
RSP: £12.99
WSP: £13.99
WSP: £60.69
POR: 10.5%
POR: 6.6%
Ends: 12th December
Ends: 12th December
73 Londis News.indd 73
13/10/2021 13:49:50
Don’t miss out on rewards* with
SITE, STOCK, SELL ONLINE HOW:
l Upload 4 photos showing National Lottery signage, poster, Playstation and Scratchcard dispenser in your store l Score 8, 9 or 10 to earn £10 each burst l Earn an extra £20 for scoring 8+ in a quarter
QUARTERLY MONEY MAKER EVENT
In the
E CLAIAMRN & OUR REWAY R ALL IN DS NE PLACO E!
Visit www.TNLRetailerHub.co.uk now to FIND OUT MORE and EARN REWARDS ONLINE the easy way
*Eligible Retailers only. Ts&Cs apply, visit www.tnlretailerhub.co.uk for more details.
Londis News.indd 74
13/10/2021 13:49:51
WSP: £60.00
RSP: £2
POR: 20.0%
WSP: £10.50
Ends: 19th December
POR: 10.0%
Trivento Malbec/ Malbec Rose/ Pinot Grigio 75cl
Red Bull 8x250ml
RSP: £5.99
POR: 15.1%
WSP: £26.95
Ends: 2nd January, 2022
POR: 10.0%
CHRISTMAS DEALS
RSP: £1.50
Finish Powerball All In One Max 13–pack
Pipers Crisps 150g – FSDU
Ends: 26th December
RSP: £6.50 WSP: £13.80
Ends: 26th December
Mionetto Prosecco 75cl RSP: £6.99
Look out for the seasonal POS material!
TH IS W EE K ’S D EA L
WSP: £32.85
£6.99 75cl
POR: 6.0% Ends: 2nd January, 2022
£10.25
Offer ends 02/01/20
Subject to availability. Higher price shown relates to the Londis recommended retail price and may differ in some stores. E & OE.
22
NP3.21.A2.19 104639 Londis Christmas
12 A2 V3.indd 19
04/06/2021 12:28
Londis News.indd 75
75 13/10/2021 13:49:54
Londis News.indd 76
13/10/2021 13:49:57
BIGGER GROUP
Scale benefits
Bigger Group
Better for All Londis retailers can boost their businesses by accessing a wide range of benefits available through being part of the Booker Group.
CASE SIZE: 6 X 70CL
CASE SIZE: 6 X 70CL
WSP: £116.94 RSP: £29.25 POR: 20.0%
WSP: £83.94 RSP: £20.99 POR: 20.0%
CASE SIZE: 17 X 180G WSP: £22.65 RSP: £2.00 POR: 20.0%
RECENT GROUP EXCLUSIVES l Limited edition Whitely Neill Watermelon & Kiwi Gin l Dairy Milk Orange Tablet l Jaffa Cakes Blackcurrant l Sheep Dog Peanut Butter Whiskey
CASE SIZE: 12 X 122G WSP: £9.59 RSP: £1.29 POR: 38.1%
Londis News.indd 77
77 13/10/2021 13:50:00
B O O S T YO U R S A L E S WITH SMIRNOFF R A S P B E R RY C R U S H NEW
+77%
f lavoured vodka is the FASTEST GROWING CATEGORY 1
STOCK UP NOW
85%
of consumers* would buy SMIRNOFF RASPBERRY CRUSH 2
£1.7M media support to benefit from
F R O M T H E W O R L D ’ S No.1 VO D K A 1
NIELSEN SCANTRACK DATA MAT W/E 03.04.21
2
MMR CONSUMER TESTING JAN 2021, “WOULD ‘DEFINITELY’ OR ‘PROBABLY’ BUY IF IT WAS AVAILABLE AT A REASONABLE PRICE WHERE YOU USUALLY SHOP?” (UK)
*BASE SIZE: N=C. 102, 49% VODKA DRINKERS/51% VODKA NON-REJECTORS
Londis News.indd 78
PLEASE DRINK RESPONSIBLY
13/10/2021 13:50:04
products where new flavours and
full sugar variant of the popular energy
being a part of a large group.
formats or limited edition lines that
drink.
BIGGER GROUP
One of the key advantages of Londis is
catch the shopper’s eye in-store are That additional scale delivers a whole
a major stimulus for incremental
Packaged in distinctive, eye-catching
series of benefits that Londis retailers
purchases, helping to boost basket
camouflage cans, the £1.45 price-
can take advantage of to drive footfall,
spend to even higher levels.
marked product is exclusive to Booker
sales and profits in their stores, to create points of difference in their local
Being part of a bigger group allows
areas, as well as enjoying a host of
Booker to gain access to exclusive
cost savings that make their businesses
products and to add value for both
more profitable.
shoppers and retailers through its rolling NPD introduction programme
Offering exciting new products to shoppers has always been a great way
Group exclusive products in particular
of driving
have proven to be massively popular with both Londis retailers and
increased footfall, sales and profits, as
shoppers. Exclusive products can play
well as enhancing your reputation as a
a major role in driving footfall to your
retailer in the local community.
store and offer an important point of difference, particularly on exciting new
As competition intensifies and driving
products from big brands. By featuring
additional footfall becomes more
these exclusive lines on social media,
challenging, being the first to market
Londis retailers can bring more
with exciting new products can make
shoppers to their door more often.
a big difference to footfall and basket Some of the most recent Booker
spend.
Group exclusive additions include new This is particularly true for impulse
Monster Assault, a freshly-upgraded
Bigger Group
Key benefits Exclusive products Exclusive deals and incentives First to market of big brand launches Tobacco Club Own brand range Savings on added value services
HAVE YOUR SAY… The head start we get on new products really helps us to gain an advantage. We get new products in as soon as we hear about them, even before the adverts come out, and we get the opportunity to re-order as well while they are still new. We are always trying to be first to market with new lines and we put these products and any exclusive products on Facebook. It creates a real buzz with the shoppers. Nishi Patel, Londis Bexley Park, Kent
79 Londis News.indd 79
13/10/2021 13:50:05
The go-to destination for great everyday
biscuits!
M218227
M235723
M252488
M260015 M258685
M260044
M219586 M260014
STOCK UP NOW! Londis News.indd 80
13/10/2021 13:50:06
It is definitely a big benefit to have new products in store before anyone else. We all have a core range, but new lines add a little extra and it’s nice for shoppers to know that there is something interesting in store. We get a lot of new products first and that means we are never playing catch-up. If shoppers ask us about a new product, we almost always have it in stock already. Deep Bath, Londis Sunbury
for six full months and delivers excellent PORs of 38%.
BIGGER GROUP
HAVE YOUR SAY… New and exclusive products have a big part to play for a retailer. They draw attention to your store and shoppers get excited by them, so they play a role as a footfall driver. If the new line turns out to be popular and successful, then you get repeat visits as well. It’s a form of marketing for your store – being first to market with a big brand product is one of the best ways of grabbing the attention of the local shopper, particularly if you can create an innovative display at the same time. Arjan Mehr, Londis Bracknell, Berkshire
sums it up: “There have been a lot of positive things for Londis retailers that have come out of being part
Other Group exclusive products over the last six
of a larger group.
months include the limited-edition Whitley Neill Watermelon & Kiwi Gin, Dairy Milk Orange Tablet,
“The variety and quality of products is of a much
Jaffa Cakes Blackcurrant and Sheep Dog Peanut
higher level, and this is particularly the case with
Butter Whiskey.
chilled food and fresh produce. In these two very important areas, we are benefitting enormously from
While the exclusive ranges and products offer
the scale and quality control mechanisms of a larger
something truly unique for retailers, Premier has
group.”
also been able to ensure that retailers get access to the most important NPD all year round, as well
Cost Savings
as incorporating many of those new lines into its
Being part of a bigger group means that Londis
promotional programme.
retailers can also access a range of cost savings across both product buying prices and consumables that are
Special pricing has often ensured that retailers
used within the business.
can offer the latest and most exciting lines to their shoppers at special introductory pricing to drive trial
Membership of the Londis Tobacco Club, for
and footfall.
example, enables retailers to benefit from lower cost prices on key tobacco brands in return for adhering to
In addition to a steady stream of big brand exclusive
the RSPs. At the Tobacco Club price levels, PORs are
products, Booker has also continued to provide
generally enhanced by 2% or more.
Londis retailers with an extensive array of own brand lines in the most important categories.
The scale of the Booker Group also means that advantageous deals can be negotiated on products
Fresh food is a key area where the scale and level
such as store equipment, EPoS systems, cleaning
of focus provided by a larger group makes a huge
services and materials, till rolls, and energy saving
difference at retail level.
solutions, all of which add pounds to your bottom line without having to sell any additional product!
Londis retailer Arjan Mehr from Bracknell, Berkshire,
CASE SIZE: 12 X 500ML WSP: £10.40 RSP: £1.45 POR: 28.3%
81 Londis News.indd 81
13/10/2021 13:50:07
29% POR*
Are you stocking the UK’s bestselling fruit cider? Strawberry & Lime and Mixed Fruit Cider now available.
Follow us on social: @Kopparbergtrade sales@kopparberg.co.uk *Based on £19.49 WSP. Prices may vary. Source: IRI, Ext Marketplace, Fruit Cider, Value Sales, 52wks to 11/07/21
Londis News.indd 82
13/10/2021 13:50:08
TOP NEW PRODUCTS
Top new products Every issue we bring you the latest product launches from your favourite suppliers
Product code
Product desciption
Case size
RSP
M270469
OCB Premium Slim Papers & Tips
32
£1.75
M270209
Bonne Maman Strawberry Berry Mousse
8x2x70g
£1.60
M270212
Bonne Maman Salted Caramel Creme
6x2x90g
£1.60
M246328
7up Free PM189
6x2ltr
£1.89
M269273
McVitie’s Digestives Fully Coated
12x149g
£1.99
M269279
McVitie’s Hobnobs Fully Coated
12x149g
£1.99
M269382
Mini Cheddars Ploughmans Lunch
30x50g
£0.75
M270045
Tyrrells Mature Cheddar & Chive PM100
16x60g
£1.00
M270047
Tyrrells Salt & Vinegar PM100
16x60g
£1.00
M270049
Tyrrells Lightly Salted PM100
16x60g
£1.00
M265048
Walkers Variety 6 pack PM165
12x6x25g
£1.65
M265047
Quavers Cheese 6 pack PM165
12x6x16g
£1.65
M270878
Doom Bar 4 pack cans PM550
6x4x500ml
£5.50
83 Londis News.indd 83
13/10/2021 13:50:14
Londis News.indd 84
13/10/2021 13:50:14
TOP NEW PRODUCTS Product code
Product desciption
Case size
RSP
M215093
Spoilt Pig Usmoked Bacon
10x184g
£3.49
M215096
Spoilt Pig Smoked Bacon
10x184g
£3.49
M215188
Spoilt Pig Smoked Streaky Bacon
8x184g
£3.09
M267222
Ribena Sparkling Blackcurrant cans
24x330ml
£0.85
M269296
Ribena Sparkling Blackcurrant
8x2ltr
£1.85
M270444
Wall’s Chicken Scotch Egg
6x113g
£1.29
M270435
Kabuto Katsu Curry Noodles
6x85g
£2.09
M270214
Somerset Valley Strawberry Trifle
6x3x110g
£1.19
M270216
Somerset Valley Jelly & Custard
6x3x125g
£1.19
M270962
Somerset Valley Fruit Cocktail Trifle
6x600g
£2.50
M270213
Somerset Valley Chocolate Mousse
8x6x55g
£1.00
M270217
Thorntons Chocolate & Caramel Trifle
8x2x95g
£1.25
M270218
Thorntons Caramel Cheesecake
8x2x100g
£1.50
85 Londis News.indd 85
13/10/2021 13:50:23
Londis News.indd 86
13/10/2021 13:50:30
TOP NEW PRODUCTS Product code
Product desciption
Case size
RSP
M264647
Monster Ripper PM145
12x500ml
£1.45
M270598
Onken Strawberry Yogurt Pouch
xx110g
£1.15
M270493
Onken Kefir Strawberry Pomegranate
6x350g
£1.50
M270494
Onken Kefir Lemon Ginger
6x350g
£1.50
M262412
Cadbury Wispa Gold 4-pack PM100
11x134g
£1.00
M270203
Cadbury Mint Fingers
20x114g
£1.65
M270548
Cadbury Mint Giant Buttons
10x110g
£2.25
M195103
Dolce Mamma Profiteroles
12x2x80g
£1.25
M195090
Dolce Mamma Tiramisu
12x2x80g
£1.25
M270875
Hellman Vegan Mayo
6x270g
£2.19
M270562
Grolsch Premium Pilsner 4 pack cans
6x4x440ml
£5.00
87 Londis News.indd 87
13/10/2021 13:50:35
MEET THE BUYER
Say
‘hello’ to...
Glen Goodall Category Manager Fruit & Vegetables Category: Fruit & Veg
What is the main focus of activity in your department at the moment? Currently we are doing an end-to-end
review of the entire fresh produce
category. It’s what we call a reset, it’s a
y m 31st Ma Live fro
ction and size redu ed out a case as introduc we carried e, as well In March May we ss the rang ies. This ation acro to es and berr harmonis ng lines on grap top selli d cases the of mixe e new es on som cing pric tive. peti are redu com e even mor make you below, 10 lines the top . POR on 31st May 20% from m imu available With a min es will be t new pric these grea
complete review of all the products from their source all the way to the price of
the goods to the end shopper. It’s an ongoing process but we are already well
MCo de M096614 M103072 M253318 M266928
Desc ripti
on
s PMP Mushroom Closed Cup Potatoes Pre Pack mber FF Cucu s Tomatoe FF Salad
M209313 M207018 6 M20908 M266928 M191612
Onion FF Mild Lettuce FF Iceberg ers FF Pepp Apples PM FF Red PM FF Carrots
Pack Size
Old WSP
NEW WSP
SAVE
£5.70
Old RSP
9 £0.9
NEW %PO R
NEW RSP £0.89
underway.
20%
20% £1.19 £1.49 9 20% 9 £0.6 £0.8 20% £0.89 £1.09 20% £0.99 £1.29 20% £6.34 £7.74 5 £0.79 8x3pk £0.9 20% £3.79 £0.99 £4.25 £1.09 6x1pk 20% £4.75 £1.49 £4.90 6x 2pk £1.79 £7.15 9 20% £8.05 9 £0.5 6x4pk £0.7 2 £4.7 £5.90 10x500g
8x250g
10x2kg 8x1pk
6x6pk
£5.92
£9.99
£5.33
£4.91
£9.52
£4.42
£4.27
*Saving
based on
What form is this activity taking? We are aligning the sourcing of produce RSP
lines across the entire group.
88 Londis News.indd 88
13/10/2021 13:50:39
MEET THE BUYER There were instances where different parts of the larger group were using the same suppliers but dealt with them separately, and there are also cases where different parts of the group were using different suppliers for the same products, so all this is being aligned. Some of this work has been done already, and the aim is to be 100% aligned across the entire group by the end of the process.
What does this mean for Londis specifically? For Londis, this means that we are moving from sourcing on a small scale to a much larger scale. The key benefit of this is, if you are sourcing from a larger pool of product, then you should get better quality and improved freshness. It also means that there will be a greater level of
Top category products
technical resource available to us.
Farm Fresh Closed Cup Mushrooms PMP
8 x 250g
Farm Fresh Pre-pack Potatoes
10 x 2kg
Farm Fresh Cucumber
8 x 1pk
Farm Fresh Salad Tomatoes
6 x 6pk
Farm Fresh Mild Onion
8 x 3pk
Farm Fresh Iceberg Lettuce
6 x 1pk
Farm Fresh Peppers
6 x 2pk
Farm Fresh Red Apples PM
6 x 4pk
Farm Fresh Carrots PM
10 x 500g
Fyffes Bananas
9 x 5pk
89 Londis News.indd 89
13/10/2021 13:50:45
Complete the Range! Now available from Booker Retail Partners Refillable, Re-flintable, Reliable
High-impact printed designs
Clipper Classic ‘Silver Top’ Lighters Midas No. M094427 Display pack of 40 lighters
Clipper CK Electronic Refillable Lighters Midas No. M267102 Display pack of 40 lighters
Clipper Carousel Lighter Display Midas No. M262879 144 + 20 free lighters
UK's #1 Lighter!
17.1%
Total Lighter Market by Value
Clipper UK Ltd Brands
42.5%
Manufacturer #2
38.9%
@clipperuk
Londis News.indd 90
/clipperukltd
@clipperuk
www.clipperofficial.com/uk
Others
Source: IRI Data MAT to 11/07/21 Total Lighters Market 76,326,800 GBP
Contact us: info@clipperukltd.co.uk
© Clipper UK Ltd 2021. All rights reserved.
13/10/2021 13:50:46
We are improving the sourcing of fresh produce in general, and particularly with better quality control. Quality checks will be taking place for all produce arriving at the Londis depots, so we will be able to closely monitor incoming quality. This is a big thing for us, a really strong statement, that will result in a better offer for the shopper.
Where will Londis retailers be seeing big changes as a result? From November, all berries, grapes, tomatoes, peppers and cucumbers will be sourced using the new supplier arrangement.
Hints for perfect produce
MEET THE BUYER
Are there any improvements taking place in other areas?
Make sure you clean the shelves regularly Produce shelving can get dirty very quickly, and residue left on shelves can attract flies.
Handle product as little as possible Handling increases damage, which in turn increases waste. Ideally, merchandise product in the case it was delivered in.
It is a legal requirement to display the country of origin (COO) Mostly this will be on the product already, but for loose produce make sure you have it on display. The COO is shown on the outer case.
Probably the biggest positive changes that retailer will notice will be in the quality of the berries and grapes arriving in store as, historically, these are the lines where we have seen the most issues in the past.
What other good news do you have for Londis retailers about fresh produce? We are also making a commitment to have a least one Mega Deal on fresh produce every single promotional period. These will be market leading deals, and there will be a least one in every period, aligned across all the symbol groups in the Booker family.
91 Londis News.indd 91
13/10/2021 13:50:54
- Stock up on -
The UK’s nO.1 a i r d y c i b r n * a a n g d r o
Londis News.indd 92
13/10/2021 13:50:55
Top tips!
MEET THE BUYER
Glen’s
Create a core offer based around the ‘Best Ten’ lines, which will enable you to maintain everyday low pricing on these lines all year round.
1
2
Look out for the fresh produce Mega Deals, there will be at least one every promotional period from now on.
3
Look out for improved quality of fresh produce as we align the supplier base across the larger group.
4
Grapes and berries in particular are now available with much more consistent levels of quality, so take advantage.
The current offer is a five pack of bananas
Five-pack bananas Mega Deal RSP 69p EDLP RSP 99p
for 69p, which is a great deal.
What is your advice about how to create and maintain a core range in fresh produce that will work all year round? There is a ‘Best Ten’ range of products, and if you are considering refreshing your offer or aren’t sure where to start with fresh produce, then these ten products should form the basis of your selection. They are products such as potatoes, mushrooms, salad lines, apples and bananas that can be offered as everyday low pricing, or better, all year round. With the new RSPs and WSPs available, they offer a minimum of 20% POR.
93 Londis News.indd 93
13/10/2021 13:50:57
VEGAN HAS NEVER
BEEN SO TASTY 12 MILLION BRITS WILL BE MEAT-FREE BY THE END OF 20211 THE UK’S NO.1 VEGAN MAYO , WITH • OVER 50% VEGAN MAYO MARKET SHARE 2
50% OF HELLMANN’S VEGAN BUYERS • ARE NEW TO THE TOTAL MAYO CATEGORY UP YOUR CUSTOMERS WITH •A TRADE 47% INCREASE IN AVERAGE SPEND PER BUYER VS REAL MAYONNAISE
Midas Code: M270875
GREAT TASTE, 100% PLANT BASED 2
Londis News.indd 94
1 FINDER – UK DIET TRENDS 2021 KANTAR MARKET SHARE MAT 14/07/21
13/10/2021 13:50:58
SEASONAL FOCUS
Cold comforts
Wrapping up for winter
Londis is focusing on giving retailers a strong offer of winter-related products that will generate sales every day during the colder months of the year.
Just because the temperature is dropping
While occasions such as Christmas,
and the nights are drawing in, it doesn’t
Bonfire Night and Halloween are great
mean is has to be a dark time for Londis
opportunities to make additional sales
retailers. On the contrary, a dedicated
during autumn and winter, there is a whole
range of winter–related products can
raft of products that remain in demand
ensure that you continue to give a warm
throughout the colder months of the year,
welcome to shoppers even when the
and stores that have the right range of
weather starts to freeze.
seasonal products for both planned and
95 Londis News.indd 95
13/10/2021 13:50:58
Londis News.indd 96
13/10/2021 13:50:59
impulse purchases can continue to
and profits hot even when the weather
satisfy their regular shoppers every
outside is cold and wet.
single day. To make the most of the opportunities
l Halloween 31st October
Products such as Over the Counter
available, Londis has prepared a new
l Clocks go back 31st October
(OTC) medicines, personal protective
winter guide especially for members.
equipment, car care, fireworks and
One section covers the first half of
winter fuel are all worth considering
the autumn/winter period (P8–P10,
as part of your core range this winter.
September to December), while the
Shoppers will be looking for these
second part of the guide is designed
lines on a daily basis, so a well
to cover the different shopping
thought–out range and a strong offer
missions in P11–P13 (January to early
will keep your in-store footfall, sales
March).
l Diwali 4th November l Bonfire Night 5th November
SEASONAL FOCUS
Key dates
l St Andrew’s Day 30th November l Christmas Day 25th December l Boxing Day 26th December l Bank Holiday 28th December l New Year’s Eve 31st December
Core lines for Car Care Product code
Product description
Case size
WSP
RSP
POR
M240998
Holts Concentrated Screen Wash
12 x 1ltr
£9.48
£1.99
52.4%
M241033
Holts Ready to Use Screen Wash
4 x 5ltr
£5.95
£3.50
49.0%
M251927
Redex Adblue 10l
1 x 10ltr
£4.99
£12.99 53.9%
M241027
Redex Adblue 4l
4 x 4ltr
£13.98 £5.99
30.0%
M263672
Prestone Antifreeze
4 x1ltr
£10.99 £6.00
45.1%
M241022
Holts De–Icer
12 x 600ml
£10.78 £1.99
45.8%
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Londis News.indd 98 Untitled-1 1
13/10/2021 30/09/2021 13:51:00 14:37:21
SEASONAL FOCUS Staying healthy Top of the list of new lines that many shoppers will be looking for this winter will be cold remedies and other medicines. OTC medicines are common “distress”
lockdown and restricted interactions which
purchases so have always been key
reduced the spread of these viruses.
convenience store products, but coughs, colds and other common winter conditions
So with natural immunity lower than
are expected to be more prevalent this
normal, there is likely to be higher than
winter than previously due to people
usual demand for cold remedies and
socialising again following a long period of
pain relief products, while face masks and sanitiser gel will also be a priority for
Essential medicines
shoppers looking to beat the germs.
Product code
Product description
Case size
WSP
RSP
POR
M241452
Lemsip Max Day & Night Capsules
6 x 16s
£14.90 £4.99*
40.2%
M111319
Lemsip Max Strength
4 x 10s
£8.50
£4.25*
40.0%
M092475
Strepsils Honey & Lemon
6 x 16s
£10.39 £3.49*
40.4%
M204335
Strepsils Blackcurrant Triple Action
6 x 24s
£18.49 £5.49*
32.6%
M195914
Benylin Adult Chesty Cough
6 x 150ml
£16.65 £6.65*
49.9%
M092617
Covona Cough Mixture
6 x 150ml
£16.49 £4.75*
30.5%
M037929
Beechams All in One
6 x 160ml
£17.29 £4.85*
28.7%
M246118
Vicks Sinex Micromist
8 x 15ml
£18.59 £3.99*
30.1%
M244267
Gaviscon Double Action
8 x 8s
£12.75 £3.99*
52.0%
M309851
Calpol Infant 2+ Months
6 x 100ml
£15.59 £4.49*
30.5%
M081006
Nurofen Express Liquid Capsules
6 x 10s
£12.35 £3.39*
25.1%
M149722
Panadol Advance Tablets
12 x 16s
£11.55 £1.75*
34.0%
*Look out for special EDLP pricing across the OTC medicines range this winter
99 Londis News.indd 99
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feature in on ongoing everyday low price campaign during the winter months. Personal Protective equipment such as face coverings and hand gels are available through Londis for both staff use
Christmas and other celebrations are likely to be bigger this year and involve more people together, so order stock accordingly.
1
SEASONAL FOCUS
Top tips!
Key brands such as Lemsip, Strepsils and Benylin will
and sale in-store.
Fuel If you are selling solid fuel in England, you need to be aware about the Ready To Burn Scheme, which came into force from May this year.All packaging must include the official Ready To Burn logo – confirming that the product
2
Home delivery services will grow in importance as vulnerable customers are challenged by the weather conditions and look to minimise social contact through the winter months.
has been certified to the required standard – as well as the supplier’s name and unique certification number. Products in older packaging can still be sold in-store until May 2022, but retailers must display the supplier logo certification next to the products.
Store Safety Winter is likely to see a renewed level of concern about
3
Use social media to shout about your promotions – shoppers will be looking for good value on everyday essentials before splashing out Christmas.
health and hygiene, so it is advisable to keep a good stock of face masks, hand wash and sanitiser gel to protect you and your staff. Encouraging hand sanitising and good hygiene practices will give your shoppers confidence in your store.
4
Review and possibly expand your range of OTC medicines and personal protective equipment.
Cleaning wipes stands and Pro still from Clean available! Printshop Log on the o.uk at Londis.c to order.
Essential PPE Product code
Product description
Case size
WSP
M259348
Preema 4 Disposable Adult Size 3 ply Face Coverings
60x4pk
£184.0
M258356
Preema 100 Face Coverings
100pk
£75.0
M259092
Certex Antibacterial Handwash Blue
12x500ml
£0.99
M259094
Certex Antibacterial Handwash Tea Tree & Aloe Vera
12x500ml
£0.99
M200853
Certex Alcohol Hand Gel 1 Litre
6x1ltr
£59.89
101 Londis News.indd 101
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LONDIS PRINTSHOP
Free resource
Just the ticket The Londis Printshop is a great resource for retailers to print their own professional POS material, and now it is completely free to use.
If there’s one thing better than a special offer, it’s getting something completely free. Your shoppers love the great deals you put before them every day, and the good news for you is that all the eyecatching POS material that you use to drive shoppers to those special offer fixtures is now available completely free from the Londis Printshop. All charges from Printshop are being removed, including carriage costs, so there’s now every reason to use the service.
All p Printsho w items no FREE!
102 Londis News.indd 102
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PRINTSHOP
Use Printshop POS for: l Special offers l Core value l Meal deals l Seasonal events l Wine and beer festivals l Own brand value l Reduced to clear items l Bespoke local promotions 103 Londis News.indd 103
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PRINTSHOP It’s all part of the Londis group’s ongoing commitment to
events such as the Londis Wine and Beer Festivals.
ensure that every member can maintain a professional and consistent message to shoppers, helping you to make sure
Printshop can also help you with the right messages for store
you have the most relevant POS material on display at all
operational tasks, with POS material available for official
times.
and legal communications to shoppers, and other in–store messages such as ‘Reduced to Clear’.
Every category within your store’s inventory can be enhanced by high quality POS material.
Last but not least, if you source your own offers and promotions to run in store, you can also use the Printshop
Whether it is this week’s special offers or the core value that
service to convey your own messages on Londis base
you offer every single day, the right shelf edge ticket can
stationery, keeping them within the Londis style of
really help to drive sales in-store.
presentation so that your shoppers will be impressed by your professionalism as well as your commitment to giving them
Make your lunchtime meal deals stand out from the crowd
extra value with bespoke local deals.
with clear and easy-to-follow POS material, and further emphasises your points of difference with the attractive
Printshop can provide everything that you need to create
imagery available to support own-brands Discover the
compelling in-store theatre and make your POS look as good
Choice and EuroShopper on shelf.
as possible.
Attractive and professionally-produced POS material can also
And now that all charges have been removed, there is no
help you to make the most of the opportunities for seasonal
reason to hesitate any longer. Start using your free Printshop
sales around key occasions, and to maximise footfall-driving
service today!
To make use of the FREE Printshop, visit www.booker.com and look under the Services tab. 105 Londis News.indd 105
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LONDIS TOBACCO CLUB
Extra benefits
It’s time to
join the club Eleven tobacco products from JTI are now available as part of the Londis Tobacco Club, which gives you enhanced profit margins while at the same time driving extra footfall to your store.
Many Londis retailers have benefited
as eleven new lines have been added to
from being in the Tobacco Club, enjoying
the range of skus available at reduced
discounts on cost prices in return for a
wholesale prices.
commitment to sell products at or below the manufacturer recommended retail
Major supplier JTI is now part of the
price.
scheme and added eleven new lines to the programme across big brands Benson &
Competitive retail pricing enables you
Hedges, Sovereign, Sterling and Kensitas
drive footfall locally, as your reputation for
Club.
offering value spreads by word of mouth, but the beauty of the Tobacco Club is
The new lines include Benson & Hedges
that this doesn’t come at the expense
Blue in Kings Size and Superkings formats
of profitability, because participating
at a reduced WSP of £73.03 (10x20s) –
retailers who agree to sell at or below the
representing a saving over the standard
competitive RSPs benefit from improved
WSP of £2.69. The packs are required
wholesale prices, with a net enhancement
to be sold at or below the RSP of £9.55,
to profit of a minimum of 2% additional
and at these prices deliver an enhanced
POR per sale.
POR of 8.2%, compared to 6.2% at the standard WSP and RSP outside of the
Now there are more reasons than ever
scheme.
before to join the Londis Tobacco Club,
107 Londis News.indd 107
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Fizzee A4P Ad_LondisPremier_AUGUST2021.qxp 18/08/2021 12:50 Page 1
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Call on: 0330 053 6132 sales@snowshock.co.uk snowshock.com/fizzee
Club Snowshock
SnowshockSlush
Same price to call as 01 or 02 landlines - including from mobiles | T’s & C’s Apply. All prices correct as at 08/21 and may be subject to change.
Londis News.indd 108
13/10/2021 13:51:09
Tobacco has always been an important category and even more so with the pandemic. We have been in the Tobacco Club since it started and it includes some of our topselling lines. It has helped us to grow sales by selling at RSP, which shoppers like, whilst still being able to maintain a good margin. Tobacco shoppers visit our stores more frequently and have a higher basket spend. The ability to sell at RSP sends out a value message that in my view then reflects on the rest of the store. Roger Perry, Londis Leven Services, Catwick
Also new to the Tobacco Club are
outers (Tobacco Club WSP £79.69). At the
Sovereign Blue in King Size and
RSP of £21.00 the POR is a boosted 8.9%.
Superkings formats. These lines also have a saving of £2.69 per outer (10x20s) when
The other four new additions are all
purchased at the Tobacco Club WSP
under the Kensitas Club brand, available
of £73.23. At the RSP of £9.55, these
in Scotland only.
products have an enhanced POR of 8.0%. Kensitas Club Superkings carry a RSP of Boosted profitability is also available on
£9.50 and a WSP of £73.11 (10x20s), a
three hand-rolling tobacco skus under the
saving of £2.37, while Kensitas Club King
Sterling brand.
Size has a WSP of £73.85, a saving of £1.59. The RSP here is also £9.50.
Sterling 3–in–1 kits (5x30g) have a WSP of £48.92 for retailers in the Tobacco Club
Handrolling lines include 5 x 50g pouches
– a saving of £1.54. At the RSP of £12.95
(RSP £19.60) at a WSP of £74.15, a saving
per pack, this represents an increase in
of £1.53, and 5 x 30g 3–In–1 packs (RSP
the POR to 9.3%.
£11.95) at the WSP of £45.08, a saving of 99p.
Also new in the scheme is Sterling 30g pouches with a new, lower WSP of £48.50
All these products have a boosted POR
(5x30g), a reduction of £1.53 over the
of 2% above standard returns at the
standard price which delivers a POR of
quoted WSPs and RSPs.
9.4% at the RSP of £12.85. With the addition of these 11 products, Completing the Sterling RYO selection
there are now more than 20 big brand
in the Tobacco Club is Sterling RYO 50g
lines available at enhanced Tobacco Club
pouches with a saving of £2.22 on 5x50g
prices, with the new lines joining skus
LONDIS TOBACCO CLUB
HAVE YOUR SAY…
HAVE YOUR SAY… We are members of the Londis Tobacco Club and you can really benefit by sticking to the RSP and by getting the better wholesale price. The better pricing on some products allows for a better margin, and that’s always a good thing. Many smokers tend to stick to the brand they like, but for some people and some products a competitive RSP definitely makes a difference to where they shop, and at the value end of the market in particular. Nishi Patel, Londis Bexley Park
109 Londis News.indd 109
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WSPs will be charged on invoices – there are no credits
already in the scheme.
necessary. All prices are correct at time of going to print.
The additional profit for each participating retailer could be
Speak to your RDM today to sign up to Tobacco Club, and
worth up to £6,000 per year. All you have to do is ensure
start benefiting from lower WSPs on a wide range of key
your RSPs are set at or below the stated levels. The lower
tobacco products straight away.
LONDIS TOBACCO CLUB
from brands such as Players, L&B, Carlton and Gold Leaf
WHY JOIN THE LONDIS TOBACCO CLUB l l l l
Product code
Reduced wholesale prices Competitive retail prices Enhanced PORs of a minimum 2% above standard Wide range of participating brands
Product description
Case size
WSP
RSP
POR
M270659
NEW
Benson & Hedges Blue King Size
10 x 20s
£73.03 £9.55
8.2%
M270695
NEW
Benson & Hedges Blue Superkings
10 x 20s
£73.03 £9.55
8.2%
M270725
NEW
Sovereign Blue King Size
10 x 20s
£73.23 £9.55
8.0%
M270727
NEW
Sovereign Blue Superkings
10 x 20s
£73.23 £9.55
8.0%
M270746
NEW
Sterling 3–in–1 RYO
5 x 30g
£48.92 £12.95 9.3%
M248814
NEW
Sterling 30g pouches RYO
5 x 30g
£48.50 £12.85 9.4%
M248817
NEW
Sterling 50g pouches RYO
5 x 50g
£79.69 £21.00 8.9%
M270757
NEW
Kensitas Club Superkings
10 x 20s
£73.11 £9.50
7.7%
M270755
NEW
Kensitas Club King Size
10 x 20s
£73.85 £9.50
6.7%
M248713
NEW
Kensitas Club 50g pouches RYO
5 x 50g
£74.15 £19.60 9.2%
M270756
NEW
Kensitas Club 3–In–1 RYO
5 x 30g
£45.08 £11.95 9.5%
M249043
Players King Size Red
10 x 20s
£73.15 £9.50
7.6%
M249053
Players Superkings Red
10 x 20s
£73.15 £9.50
7.6%
M256753
Players Superkings Green
10 x 20s
£73.15 £9.50
7.6%
M248728
Carlton King Size Red
10 x 20s
£73.32 £9.50
7.4%
M248743
Carlton Superkings Red
10 x 20s
£73.32 £9.50
7.4%
M256724
Carlton Superkings Green Filter
10 x 20s
£73.32 £9.50
7.4%
M248929
Lambert & Butler King Size Blue
10 x 20s
£71.72 £9.50
9.4%
M254257
Lambert & Butler RYO
5 x 30g
£48.78 £12.80 8.5%
M248804
Gold Leaf RYO + Papers (30g)
5 x 30g
£46.93 £12.80 12.0%
M248805
Gold Leaf RYO + Papers (50g)
5 x 50g
£77.00 £21.00 12.0%
M249306
Riverstone RYO
5 x 30g
£43.42 £12.80 12.8%
FOR MORE INFORMATION, SPEAK TO YOUR RDM TODAY 111 Londis News.indd 111
13/10/2021 13:51:11
STERLING
R O L L I N G TO B ACCO
ESSENTIAL 30G NEW BLEND – WHOLE LEAF WITH LOWER MOISTURE FOR EASY ROLLING PAPER BASED POUCH – NO PACK PLASTIC CELLOPHANE OVERWRAP NO PAPERS OR FILTERS – FREEDOM OF CHOICE FOR TOBACCO ACCESSORIES
THE STERLING RANGE UK’S FASTEST GROWING TOBACCO BRAND** BLEND
ESSENTIAL 30g
ROLLING PAPERS
FILTERS
CELLOPHANE OVERWRAP
WHOLE LEAF
30g
ORIGINAL
30g 3-in-1
ORIGINAL
50g
ORIGINAL
*Based on a retailer buying at the current wholesale selling price and selling at RRP as of 09/04/2021. You are, of course, at all times free to sell JTI’s products at whatever price you choose. **IRi Market Place, Volume Share, Total RYO/MYO, Total UK, over the last 12 months to March 2021 (based on slope calculation)
Londis News.indd 112
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ADDED VALUE
Added Value Services
Big savings exclusively for you
As part of the Booker Group, Londis retailers have access to a wide range of ‘not for resale’ goods and services from recommended suppliers.
In addition to the products that you sell in your business, you also have
Sounds good
to be mindful of the products
dio? f in–store ra er o g in k in h T ded suppli Recommen nd offers Image Sou week a free four- dis n trial for Lo rs retaile .
‘not for resale’ goods and services from suppliers. The brand’s dedicated team have utilised the strength of being part of
that you use in your business.
a bigger group to negotiate preferential
Profitable sales growth can
exclusive deals, discounts and prices, as
only be achieved if you are
well as bespoke services tailored to Londis
keeping a close eye on your
retailers.
running costs and all the other expenditure that can help you to remain a great store, but can also be a drain on the bottom line.
Suppliers, many of them offering exclusive deals, have been sourced across all key areas of Londis retailers’ business operations, such as energy saving, EPoS, insurance, store equipment, uniforms, in-
As part of the Booker Group, Londis
store radio and many more.
retailers have access to a wide range of
113 Londis News.indd 113
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Londis News.indd 114
13/10/2021 13:51:12
EPoS systems
value services available at specially
An exclusive deal negotiated by Booker with the
negotiated rates, including contact details
Retail Data Partnership enables retailers to obtain a
of all the suppliers mentioned, ask your
free ShopMate EpoS system.
RDM. The brochure is also available online at Booker.co.uk under the Added Value
The bundle includes the till system, receipt printer,
Services tab. Up to £10,000 worth of
scanner and cash drawer all completely free, with
savings per retailer are available!
just a weekly service fee plus a one-off payment for training and installation payable by retailers.
Energy saving Retailers can make big savings on their
The ShopMate system will keep prices updated,
bills by updating their equipment to lower
automatically load promotions, provide electronic
energy usage equivalents, such as by
order and delivery notes and enable stocktakes by
installing LED lighting.
product or category. Media screens and chip & PIN
ADDED VALUE SERVICES
For a brochure outlining all of the added
payment technology are also integrated within the Booker’s key added value service suppliers
system.
includes an exclusive deal with Hawley Energy Group, which specialises in LED
An alternative system provided by Point Four is also
lighting design and installation, smart
available at a Booker exclusive rate of just £14.85
metering services as well as independent
per week. Designed to run on your own equipment,
energy advice.
the Point Four system includes solutions for home delivery services, click & collect and mobile phone
Further cost savings can also be made by
scan & go as well as stock control, reporting and
switching your energy provider in order
ordering capabilities.
to obtain better rates. Saffron Business Solutions provide an advisory service to Londis retailers and offer a guarantee to find an energy supply for every retailer at
Store equipment
the market rate or better.
Looking for store equipment? Suppliers can cover all your needs with some
Retailers looking to integrate new
significant savings thanks to a range of
technology into existing structures can
deals and discounts.
also contact retrofit specialists SolX Energy via the brochure.
Shelving, dump bins, display towers and ticket rails from Concept Data Display come with a discount of up to 15% for Booker–affiliated retailers. Similar 15% discounts can be claimed from purchases of uniforms and badges from Geiger BTC, as well as trolleys and baskets from Formbar. Discounts on display units, shelving and queuing systems from Sure can be up to 45%, while there are 40% discounts available on Bartuf display units and exterior signage from Signwaves.
115 Londis News.indd 115
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m-code: M222896
m-code: M228472
m-code: M222952
m-code: M254053
stock up now Londis News.indd 116
13/10/2021 13:51:15
ADDED VALUE SERVICES
Exclusive discounts are also available on display and merchandising equipment from HL Display and Gadsby & Son, with a range of special prices from other suppliers too, including discounts on tobacco gantries and smart tobacco vending units. In addition, discounts of up to 45% are available on vinyl flooring from Gerflor.
Insurance, Security & Finance Ask for a Booker Exclusive Business Cover
Cleaning & Hygiene
quote from The Retail Mutual and you will
A full washroom service bundle, including sanitary bin and sanitiser,
receive a free £20 gift card. There are also
from PHS is available at the special price for Booker–affiliated
discounts available from insurance brokers
retailers of only £2.19 per week. The company also provides services
Jelf.
such as the supply and cleaning of bespoke door entrance mats. Security deals include a 50% discount plus a Other recommended supplier deals include a 60% discount on
free cloud camera as an exclusive offer from
washroom services from Initial, and 35% off services from the
Verisure.
Cleaning Consultancy. Satellite Finance also offers Londis retailers Also check the Added Value Services brochure for discounts on
beneficial interest rate deals on borrowing.
janitorial supplies and other consumables such as till rolls and stationery.
Other services Beneficial rates on a huge range of other added value services can be obtained through the Added Value Services brochure such as HR services, health & safety advisors, alcohol licensing specialists, providers of disability access audits, business rates advisors and leaflet distribution firms. Also in the brochure are contact details for key service providers such as The National Lottery and the Post Office, plus suppliers of ATMs and bill payment machines.
To find out more, log on to: www.booker.co.uk/catalog/services and click on the Added Value Services tab. For a brochure outlining all of the added value services available at specially negotiated rates, including contact details of all the suppliers mentioned, ask your RDM.
ADDED
VALUE
SERVICES
UP TO £10K
WORTH OF SAV
INGS*
Market Leading Retailer Services starting from Zero Cost per month *
www.booker. co.u
k
Merchant
Create your very own exclusive gift card
Acquiring
Process all debit card transactions and credit epay terminal through your competitive and receive market rates.
Mobile Top
SIM's
Up
117
Gift Cards
Paysafeca rd
Pharos
(A voucher coupon clearing and service)
Pre paid debit card
Londis News.indd 117
£
Contact epay to receive your agreement and get you started, please your unique Booker referenc quote e: BOOK1
0
13/10/2021 13:51:16
Londis News.indd 118
13/10/2021 13:51:17
VIEWPOINT: ACS
Make your voice heard
Community
s r e t t a m
Recently, we launched our Community
neighbourhoods as working from home
Barometer report which looks at how the
and staycations became the ‘new normal’.
public feel about the services that are available in their local communities, and
It is important to note that as well as
the effect that they have on key measures
scoring highly amongst consumers, many
like reducing loneliness, how positive an
convenience stores also offer the services
impact they have on the community and
that are thought of as essential; around
how essential they are.
a fifth of local shops host Post Office branches in store. Not only is it fantastic
We first launched this report back in
to see that the work you do is valued in
2014 and year on year the findings have
your local community, the Community
remained consistently positive about the
Barometer may offer some clues about
role local shops play, and this helps us to
some of the other positive services that you
explain to policymakers that we’re a vital
may want to explore and expand into.
part of maintaining and improving vibrant communities. Whether the Prime Minister
The full report is available on our website
of the day talks about “The Big Society”,
at www.acs.org.uk and if you have any
supporting those who are “Just About
questions, as always, please get in touch
Managing”, or “Levelling Up”, our sector
with a member of the team.
is actually crucial to all efforts to spread wealth, jobs and investment into every part of the UK. The Community Barometer shows exactly why convenience stores are vital, not only by providing essential products and services but also by acting as community hubs, reducing the impact of loneliness and making places better for living and working in. It is unsurprising that convenience stores ranked highly across the board in this year’s polling, given the enormously valuable role that convenience stores have played throughout the pandemic. The coronavirus pandemic has emphasised the value of local shops as our sector stepped up to ensure that they could continue to feed the nation, from introducing home grocery delivery services to catering for their local
James Lowman ACS Chief Executive
119 Londis News.indd 119
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LET'S CELEBRATE
with our new members and longstanding partners
and, Berkshire
Londis Kennet Isl
New stores Londis – Spilsby Spilsby, Lincolnshire
Londis – Belgrave Service Station Leigh-on-Sea, Essex
St. George’s Whistlestop Tooting, London
Londis – Baddesley Service Station North Baddesley, Hampshire
Londis – Walthamstow London
Londis – Anson Service Station Gosport, Hampshire
Londis – Gerhold Putney, London
Londis – Vineyard Service Station Abingdon, Oxfordshire
Londis – Findon Road Service Station Worthing, West Sussex
Londis – Lye Service Station Stourbridge, West Midlands
Londis – Wetherby Road Leeds, West Yorkshire
Londis – Laceby Laceby, Lincolnshire
Londis – Ramco Store Wellingborough, Northamptonshire
Londis – Fylingdales Service Station Whitby, North Yorkshire
Londis – Camden Town London
Londis – Hobs Oasis Wednesbury, West Midlands
Londis – Ayton Mini Market Eyemouth, Ayrshire
Londis – Swanley Service Station Swanley, Kent
Londis – TMS Local Rhyl, Denbighshire
Londis – Patcham Service Station Brighton, East Sussex
Londis – Ystradgynlais PO & Stores Ystradgynlais, Powys
Londis – High Post Salisbury, Wiltshire
Londis – Greenacre Garage Chester, Cheshire
Londis – Cocktails Off Licence Swansea, Mid Glamorgan
Londis – De Rodes Service Station Boston, Lincolnshire
Londis – Mitcham Mitcham, Surrey
Londis – Shell Northumberland Park Haringey, London
Londis – Cottingham Road Hull, East Riding
Londis – Marsden Road Bolton, Lancashire
Londis – Tanghall Lane York, North Yorkshire
Londis – TMK Supermarket Sheffield, South Yorkshire
Londis – Castle Donnington Castle Donnington, Derbyshire
Londis – Stakeford Service Station Choppington, Northumberland
Londis – Esso Jolly Sailor S/Stn Hanworth, Middlesex
Londis – Welland PO & Stores Welland, Worcestershire
Londis – DK Crown S/Stn Pontllanfraith, Gwent
Londis – Wexham Service Station Slough, Berkshire
Londis – DK Church Village S/Stn Pontypridd, Mid Glamorgan
Londis – Astwick Service Station Hitchin, Hertfordshire
Londis – Carr House Road Doncaster, South Yorkshire
Londis – Girton Service Station Girton, Cambridgeshire
Londis – Bridge Street York, North Yorkshire
Londis – Capel Road Service Station Llanelli, Dyfed
Londis – Kennet Island Reading, Berkshire
Londis – Hampton Stores Herne Bay, Kent
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LONDIS BIRTHDAYS
Londis birthdays Many happy returns to all those celebrating their time with us. More than just a brand, Londis is a family of like-minded convenience retailers whose focus is to provide a much-needed service to their local community
5
1
Londis Stour Road Stores Christchurch, Dorset
2
Tera Stores Great Yarmouth, Norfolk
3
Willington Post Office Crook, County Durham
YEARS
4
Londis Fulmer Corner Gerrards Cross, Buckinghamshire
5
Londis West End Southampton, Hampshire
6
Londis A19 Services Northbound Elwick, County Durham
7
Londis A19 Services Southbound Elwick, County Durham
8
9
Londis Barking Barking, Essex
15
23
YEARS
24
25
26
27
20
28
YEARS
29
Londis Bexleyheath Bexleyheath, Kent Village Store Burghfield Common, Berkshire Follaton Stores Totnes, Devon Londis Gamesley Gamesley, Gloucestershire Grand Prix Service London Londis & Post Office Cogenhoe, Northamptonshire Londis Parkhouse Milton, Lanarkshire Londis Bromley Bromley, Kent
St Luke’s Stores Ramsgate, Kent
30
Three Springs Filling Station Pershore, Worcestershire
31
The Cabin Cark in Cartmel, Cumbria
12
Castle Stores Pembroke, Pembrokeshire
32
Chidswell Service Station Dewsbury, West Yorkshire
13
Oxstalls Glevum Wines Longlevens, Gloucestershire
14
Elm Village Stores Wisbech, Cambridgeshire
10
11
15
16
17
18
19
10
Selection Stores Chatham, Kent
22
20
YEARS
21
Barbrook Stores Southwold, Suffolk Londis Doncaster Doncaster, South Yorkshire Londis Wolverhampton Wolverhampton Hildenborough Service Station Hildenborough, Kent
30
33
YEARS
34
35
Londis (GSK) Brentford, Middlesex
Londis Stoke-on-Trent Stoke-on-Trent, Staffordshire TCQ Foodstore Epping, Essex
15
YEARS
Classic Service Station St Albans, Hertfordshire Londis Borough High Street London
Rushi and Mahendra Patel, Londis Burghfield Common, Berkshire, with Londis RDM Jay Pat el.
Londis Easter Road Edinburgh e, Londis Mukesh and Bhavika Dav shire. Cogenhoe, Northampton
Londis News.indd 121
15
YEARS
BG Stores Grays, Essex
121 13/10/2021 13:51:28
REFRESH YOUR SALES WITH BLOSSOM HILL NEW EXCLUSIVE TO BOOKER
Blossom Hill is the best known wine brand in the UK*
Merlot is the number #1 red varietal in UK Impulse**
Sauvignon Blanc is the number #1 grape varietal in the UK***
Tempranillo value sales are up 9.2% YOY, adding £46.2M into the category **
together LET’S BLOSSOM * Wine Intelligence Vinitrac Survey January 2021, n=1000 (Brand Awareness) ** Nielsen ScanTrack data, Total Impulse, Value Sales 52 weeks to 17.07.21) *** Nielsen ScanTrack data, Total Coverage, Value Sales 52 weeks to 17.07.21)
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s i d n o L the m u r o F l i Reta
LONDIS RETAIL FORUM
. .. r e h t e g o t g in Work
NATALIE LIGHTFOOT
Londis, Lanarkshire, Glasgow Tel: 0141 7710490 Mobile: 07915 059101 Email: londis.solo@hotmail.com
JAMIE WOOD
St. Michael’s Services, Dumfries Tel: 01387 254304 Mobile: 07759 260621 Email: stmichaelsservicesltd@gmail.com
TERRY CATON
Londis, Chesterfield, Derbyshire Tel: 01246 208565 Mobile: 07769 644853 Email: tcaton.londis@gmail.com
BEN SIMONS
Londis, Lechlade, Gloucestershire Tel: 01367 252202 Mobile: 07901 711659 Email: ben@oxringltd.com
ROGER PERRY
Londis, East Riding, Yorkshire Tel: 01964 544200 Mobile: 07786 330164 Email: perryroger9@aol.com
ASHTON GARDNER
Gardner Garages, Cheltenham, Gloucestershire Mobile: 07826 857797 Email: ashton@gardnergarages.co.uk
ALPESH PATEL Londis, London N4
SARAH COPE
Londis, Lynton, Devon Tel: 01598 753326 Mobile: 07808 831379 Email: scope71@hotmail.co.uk
Tel: 020 8340 1919 Mobile: 07939 944557 Email: alpeshspatel@hotmail.com
ARJAN MEHR
Londis, Bracknell, Berkshire Tel: 01344 425565 Mobile: 07710 567008 Email: arjanmehr@aol.com
STEVE BASSETT
Londis, Weymouth, Dorset Mobile: 07875 286657 Email: steedthrust@googlemail.com
Supporting the Londis retail family! Londis News.indd 123
RAMESH SHINGADIA
Londis, Caterways, West Sussex Tel: 01403 265949 Mobile: 07885 625376 Email: rameshshingadia@aol.com
We are always happy to hear from you, so please give us a call or send us a message on our contact details above…
123 13/10/2021 13:51:35
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*Nielsen Total Coverage, Defined Savoury Frozen, 52 w/e value sales data to 17.07.21 *Excluding Ice Cream
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