NEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…
News
T DON’ .. . MISS
Food to Go to make a big comeback Staycation opportunities Winning with wine Vol 34 Issue 4 August 2021
Costa is the biggest * Coffee brand in the UK . RTD COFFEE IS THE FASTEST GROWING SOFT DRINK SECTOR DELIVERING
20% GROWTH AND IS WORTH
£163M
**
COSTA COFFEE RTD IS THE FASTEST GROWING BRAND IN THE SECTOR
+143%
SCAN
TO RECEIVE YOUR
COSTA POS
OR LOGIN TO MY.CCEP.COM
**
SINCE LAUNCH
NEW
™ farms.
Stock up now on the great taste of Costa in a can. NEW
™ farms.
Stock-up on the UK’s No.1 & No.2 Follow On Milk Brands in convenience1
UK’S NO.1
FOLLOW ON MILK BRAND1
Aptamil Follow On Milk Ready to Feed : M165713
UK’S NO.2
FOLLOW ON MILK BRAND1
Made Cow & Gate Follow On Milk Ready to Feed : M165714
love
withfor over 100 years
IMPORTANT NOTICE: Breastfeeding is best. Follow-On Milk should only be used as part of a mixed diet and not as a breastmilk substitute before 6 months. Use on the advice of a healthcare professional. ¹IRI Follow on Milks Category data, Value Sales, Total Convenience Channel, 52 weeks up to the 17th April 2021.
Contents
In this issue...
41 11 Future proof Guide to ensure Londis stores are Fit for the Future.
Serving up success
55
13 Londis News A round-up of news from around the Londis family.
A redeveloped mill in the heart
exciting new
The Londis Tobacco Club can instantly boost your profits.
Londis stores recognised in Daily Express ‘Newsangels’ competition.
of Manchester is home to an
91 Join the Club
17 Community News
19 Industry News A digest of the big news from our industry.
Londis store.
23 GroceryAid
Food to GROW
99 Hot sales
It’s a good time
105 ACS Viewpoint
to take a fresh
New independent retail toolkit unveiled.
look at the
25 Family values Kent family-owned store continues to flourish after 17 years.
opportunity.
A unique offer keeps Hampshire village store at the heart of the community.
46 Partners in progress Buckinghamshire forecourt chain thrives with Londis.
60 Staycation strategies
73
FUTURE
67 Grape expectations 79 Top new products
Fit for the Future Londis guide to help retailers
n i t e G ch Tou
Holidaying at home presents a big opportunity for retailers. The annual Londis Wine Festival is back!
Helping you to drive increased sales and cash profit in 2021 and beyond
James Lowman calls for more protection for shopworkers.
huge food to go
33 Community hub
FIT FOR THE
Make the most of hot weather by joining the Londis Hot Weather Club.
A round-up of some of the latest products to hit the shelves.
82 Meet the Buyer With Amardeep Brar, chilled buyer at BRP.
84 Back To School Cashing in as pupils and students return to the classroom.
Booker Retail Partners Tel: 0870 050 0158 Opening hours: 8am–5:30pm Monday to Friday
IT and Customer Services Opening hours (Monday to Friday): For customer services: 6am–9pm For IT: 7am–9pm Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk
prepare for a
Helpdesk: 0800 298 0758
bright future.
Londis News team: Email: londisnews@londis.co.uk
T he future
is bright
WELCOME
is News! Welcome to our August issue of Lond
Small changes in store can make a big difference to sales as the nation makes the transition into a new shopping environment.
Retail never stands still, and there is
lunchtime, milkshakes and frozen slush
always a little adjustment here or a
in the afternoons and quick and easy
there that store owners can make to
mealtime solutions in the evening,
improve their offer.
Londis has some great deals to get
This is why I am delighted that so many Londis retailers are embracing
you started in all of these areas, so ask your RDM for details.
the ideas in our Fit for the Future
Foreign travel is limited so
guide and making improvements
many people will be choosing a
to their businesses. Some of these
staycation this year. This creates new
changes are bigger than others, but
opportunities for stores in all locations
they are all helping to boost footfall
to capitalise, and we can expect great
and maximise basket spend in the core
demand for picnic items and summer
categories.
party products including barbecue
If you haven’t asked for a copy of the guide yet, make sure you talk to your RDM about what you can do to help future-proof your store. During the past 18 months Londis retailers did a tremendous job of being there for their shoppers and provided a great service when their shoppers
Stewart Fenn Sales Director, Booker Retail Partners
meats and salads, as well as alcohol and soft drinks, over the coming weeks. As always, we are here to help you gain the full benefit from market opportunities and our Hot Weather Club and Tobacco Club schemes are designed to give you enhanced
in industry awards programmes, and special congratulations go to Amish Shingadia of Londis Caterways, which was named Best Overall Store in the
margins on best-selling products in
recent IAA awards scheme.
return for some simple disciplines.
You can rest assured that we will
the future will bring, and key to this
Our annual wine festival is already
continue to work in partnership with
will be the reinvigoration of the food
underway and the wine team has
to go category.
done a tremendous job with some
needed them most. It is now time to prepare for the new opportunities that
With workplaces reopening and the shopper population on the move, there are increasing opportunities to drive sales at all times of day. Starting with coffee and other breakfast items
great offers running throughout the
you all over the coming weeks and months in order to achieve more great results for everyone.
summer, while our own-brand Quirky Bird and Seven Tenths ranges have been commended in the prestigious International Wine Challenge.
in the morning, moving through to
It is also fantastic to see our Londis
hot food, sandwiches and salads at
members continuing their great record
Look forward to seeing you in-store! 7
STOCK UP THIS
SUMMER
ON THE
MOST VALUABLE
SPIRIT BRAND IN THE
WORLD
M187063, M218932, M258184
P L E A S E D R I N K R E S P O N S I B LY.
JACK DANIEL’S, OLD NO.7, AND TENNESSEE HONEY ARE REGISTERED TRADEMARKS. ©2021 JACK DANIEL’S SOURCE: INTERBRANDS GLOBAL BRAND RANKING 2019
s i d n o L the m u r o F l Retai
NATALIE LIGHTFOOT
Londis, Lanarkshire, Glasgow Tel: 0141 7710490 Mobile: 07915 059101 Email: londis.solo@hotmail.com
LONDIS RETAIL FORUM
r... e h t e g o t g in k r Wo
JAMIE WOOD
St. Michael’s Services, Dumfries Tel: 01387 254304 Mobile: 07759 260621 Email: stmichaelsservicesltd@gmail.com
TERRY CATON
Londis, Chesterfield, Derbyshire Tel: 01246 208565 Mobile: 07769 644853 Email: tcaton.londis@gmail.com
BEN SIMONS
Londis, Lechlade, Gloucestershire Tel: 01367 252202 Mobile: 07901 711659 Email: ben@oxringltd.com
ROGER PERRY
Londis, East Riding, Yorkshire Tel: 01964 544200 Mobile: 07786 330164 Email: perryroger9@aol.com
ASHTON GARDNER
Gardner Garages, Cheltenham, Gloucestershire Mobile: 07826 857797 Email: ashton@gardnergarages.co.uk
ALPESH PATEL Londis, London N4
SARAH COPE
Londis, Lynton, Devon Tel: 01598 753326 Mobile: 07808 831379 Email: scope71@hotmail.co.uk
Tel: 020 8340 1919 Mobile: 07939 944557 Email: alpeshspatel@hotmail.com
ARJAN MEHR
Londis, Bracknell, Berkshire Tel: 01344 425565 Mobile: 07710 567008 Email: arjanmehr@aol.com
STEVE BASSETT
Londis, Weymouth, Dorset Mobile: 07875 286657 Email: steedthrust@googlemail.com
Supporting the Londis retail family!
RAMESH SHINGADIA
Londis, Caterways, West Sussex Tel: 01403 265949 Mobile: 07885 625376 Email: rameshshingadia@aol.com
We are always happy to hear from you, so please give us a call or send us a message on our contact details above…
9
Clean Up with the
1
UK’s No.
Cleaning Tools Brand!*
Variant Code
Londis Code
M256897
92101868
M208712
85795567
Spontex Microfibre Cloths
4pk
6
M257195
92103187
Spontex Tough Scourers
4pk
6
Variant Description Spontex Scrub & Wipe Pad
Variant Pack Size
Items in Sell Unit
sgl
8
M233724
92035106
Spontex Essentials Sponge Scourers
10pk
12
M233725
92035114
Spontex Essentials Sponge Cloths
4pk
12
M389742
85859426
Spontex Washups Sponge Scourers
2pk
6
* Source: IRI Branded Wiping, Scouring, Dusting and Gloves, Value Data 52 weeks to 20th March 2021, Total Market.
YOUR LONDIS
Stories from around the Londis Family...
Find us on
@myLondis
@myLondis @LondisRetail
Londis members back Fit for the Future guide Londis retailers are enjoying
Jag Brar of Londis Culverhay
the benefits of the Londis
Stores, Cricklade, was full of
Fit for the Future guide,
praise for the scheme.
introduced earlier this year
great for our store,” he said.
keep evolving to meet
“We’ve had the opportunity
changing shopper needs and
to focus our attention back
to make the most of local
on schemes we’d lost sight
sales opportunities.
of, like the Frozen Meal Deal
Well over 1,600 visits already
allocation. We thought we
carried out by the RDM team
were on top of things, but
and more than 3,300 actions
having our RDM come into
have been implemented by
store and re-focus us has
retailers in Londis stores.
been really worthwhile.”
The guide includes sections on effective
Raj Bhimani of Londis Leytonstone
promotions, opportunities for improved
recognised the opportunity to reset and
group pricing, webshop support and some
re-evaluate his store, saying: “I have
simple steps to boosting profits, which all
looked at the various new concepts and
potentially add up to £50,000 extra profit
new ways of working in the guide, and
per year.
it has already helped me in planning the
Sapna Patel of Londis Eltham implemented a new chilled range with improved merchandising and saw category sales increase by 400% as a
next major refit in my store”, while Dev Vadar of Londis Ellistown, Leicestershire, added simply: “This is what we’ve been waiting for!”
result, while Nishi Patel of Londis Bexley
If you haven’t yet got your Fit for the
Park is earning an additional £7k in profit
Future guide, ask your RDM or visit the
per year as a result of installing a F’Real
Londis website for a copy. For more
milkshake service.
information, see page 72.
Welsh retailers welcome relaxed self- isolation rules Wales First Minister Mark Drakeford has
isolate, contact tracers and advisers will
announced that from 7th August all adults
provide them guidance on how to protect
who have been fully vaccinated and are
themselves and stay safe.
not displaying symptoms will no longer have to self-isolate if they are identified as close contacts of someone with @myLondis
“Fit for the Future has been
to help ensure that stores
coronavirus.
The advisory service in Wales will move to a “warn and inform” service for all fully vaccinated adults and under-18s, who are identified as close contacts which
Retailers in England and Scotland will
means everyone identified as a contact
have to wait longer for fully vaccinated
of a positive case will be advised to have
colleagues to return to work.
a PCR test on day two and day eight,
From that point in Wales, instead of instructing fully vaccinated adults to
regardless of whether they have been fully vaccinated.
11
YOUR LONDIS
Londis Caterways wins again! Top IAA award win is the second in the store’s short history. Londis Caterways in Horsham, West
He attributes his success to three
Sussex, was named Overall Best
main factors – business growth,
Shop at the Independent Achievers
which saw the store achieve double-
Academy (IAA) virtual gala on July
digit sales increases even before
15th.
the lockdown. The in-store vaping concept which drives footfall from
Owned by Amish Shingadia and family, the 1,200sq ft store also won the top award at the event in 2016, making it the first outlet in the event’s history to be named Overall Best Shop on two separate occasions.
miles around and the business’s staff development programme, whereby individual team members are given ownership of specific departments. Amish added: “It’s a great tribute
Amish said: “We are honoured to win, and especially to win it twice. In 2016 we were a new store and we did a lot
to our team, who work so hard and have helped to bring a lot of new ideas in.”
in the first year, and five years on we
The Caterways store also won the
have grown and developed and come
IAA award for Availability.
up with a lot of new ideas.”
A record 17 Londis stores were
named in the IAA’s list of the top 100 independent outlets in the country.
Convenience market growth to continue The UK convenience market is expected
partially driven by government restrictions
to continue growing this year despite
placed on the hospitality industry.
the exceptional increases in the previous
Planned top-up remains the most
year driven by the lockdown, says Lumina
common mission (31% of visits) followed
Intelligence.
by ‘newsagent’ (tobacco and news) with
Its UK Convenience Market Report 2021 states the UK convenience sector
distress top–up and food to go also in the top five (12% and 11% respectively).
is set to grow +0.3% in 2021, to a
Average visit frequency to a symbol
value of £43.2bn. This follows a year of
or independent convenience store is
extraordinary growth (+6.3%) in 2020 due
2.9 times per week – 26% higher than
to the effects of the pandemic.
for managed convenience stores, says
The ‘meal occasion’ mission accounted for 14% of convenience store visits last year and now ranks in the top three most common missions within the sector,
the report. After a slowdown in 2021, convenience market growth is set to pick back up between 2022 and 2024 to be worth £47.1bn in 2024 - a net increase of +£3.9 billion from 2021.
YOUR LONDIS
Booker brands triumph at International Wine Challenge Quirky Bird and Seven Tenths both commended by the panel. Booker’s new everyday low price
suitable for gifting or for taking to
Londis during promotional period 6
(EDLP) range has triumphed at the
parties and barbecues when the label
(until 29th August).
2021 International Wine Challenge
is removed.
(IWC), with Quirky Bird and Seven Tenths Bin 201 leading the way. Seven Tenths Bin 201 Juicy Rose, Quirky Bird Merlot, Quirky Bird Shiraz,
Quirky Bird Merlot, Shiraz, Chenin
The IWC is claimed to be the world’s
Blanc and Sauvignon Blanc (PM £6.49)
most influential, impartial and
have a promotional RSP of £4.99 with
Examples of PPDS food
rigorously judged wine PPD a WSP of £21.19 per case (POR 15%), S foodcompetition, can include the following :
and winning an accolade at the
while Distant Vines Fruity & Zesty,
• Sandwiches and bakery prod ucts which are packed on site significant achievement. Light & Refreshing, befo Softre&a cons Mellow, orders them umer selects or .
Quirky Bird Sauvignon Blanc and
Challenge is a
Quirky Bird Chenin Blanc all received
• Fastfrom food pack Thousands of wines over & as Spicy and Blush (PM £4.99) ed 50 before it is ordeJuicy red, such a burg
a ‘Commended’ accolade at this year’s Challenge. Each bottle in the range has a peelable yellow price mark (£5.49 for Seven Tenths, £6.49 for Quirky Bird), giving Londis retailers more flexibility on pricing and making the ranges
er under a hot lamp where the
cannot be altered with
food • Products which are prepacka ged on site ready for sale, such pizzas, rotisserie chicken, winesala experts in a twoWSP of £16.89 (PORas15%). ds and past a pots .
out opening the packaging. countries were judged by a panel of have a promotional RSP of £3.99 and a
international
• Burg ers and sausCovidweek blind tasting, run under ages prepackaged by a butc her on thewine premises Free four-bottle carriers, ready forfeaturing consumers. sale to safe measures, in London this April. • Samples of cookies given thersaward-winning own brand lines, to consume for free which were packed
on site. e operator at a market stall
• Food s packaged andQuirky To celebrate the achievements, are available to retailers who then sold else whenow re by the sam mobile site.
Bird and Distant Vines are currently • available on an
or
stock the new EDLP ranges. Contact
PPDS food provided in schools, care homes or hospitals and r similar settings will also require labe enhanced deal your RDM for moreothe information. llingin .
More information is available
at www.food.gov.uk/PPDS
Online business support for “Natasha’s Law” What needs to be on the labe l?
The Food Standards Agency (FSA) has posted new online resources to help retailers prepare for “Natasha’s Law”, which covers the labelling of food allergens. From October 1st 2021, any retailer selling food that has been prepared, packaged and labelled in-store – referred to as pre-packed for direct
The label needs to show the name of the food and the ingredients list with the 14 directly at aller www.food.gov.uk/allergengens required to be declared by law emphasised within it. These labelling-changes-for-prepacked-forneed to be in line with the legal requirem ents that apply direct-sale-ppds-food. Sushma Acharya, to naming the food and listing ingredients.
Head of Policy and Strategy for Food Please note: The deta
iled rules regarding Hypersensitivity at form the and Food Standards the content, pres
entation of the
name, ingredients and allergen Agency, said: “The FSA’s ambition ismat that infor ion are not covered in this guidance
. For
more informationthe the UK becomes best in gens the on this andplace the 14 aller visit www.food.gov.uk/PPD
S consumer world for a food hypersensitive
sale (PPDS) foods – will have to include
and the upcoming allergen labelling
full ingredients on the product label with
changes are a huge milestone for people
allergenic ingredients emphasised within
with food allergies.
that list.
“We recognise the significant impact this
An online hub containing full information
will have on many businesses, and with
on PPDS food, including guidance
less than three months to go, we want
and training, can be accessed via the
to ensure businesses are supported in
FSA’s website at www.food.gov.uk, or
making these changes.”
CHEESE AND PICKLE SAN
DWICH
Mature Cheddar cheese, pick le and butter in sliced malted brea d INGREDIENTS: Malted brea d (wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin), water, malt ed wheat flakes, wheat bran, wheat protein, yeast, malted barley flour, salt, emulsifie rs (mono- and diglycerides of fatty acids, mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids), spirit vinegar, CHEE SE AND PICKLE SANDWICH malted wheat flour , rape seed oil, flour Mature Chedd ar cheese, pickle and treatment age butterntin (asc sliced orbi c bread malted acid), palm fat, wheat flour, palm oil, whe star ch), INGREDIENTS: Maltedat bread (fortified mature Cheddar chee (mil whease k),t flour, t flour pickcalciu (whea le (car m rots, carboonio sugar, swede, nate, iron, niacin , thiami n), water, n, barley malt vinegar, malted wheat flakes, whea t bran, wheat water, spiritprotei vine n, gar, yeast, app pulpflour, maltedlebarley , date salt,s, salt, modified maiz emuls ifiers (mono and diglyc e starch, rice erides of ur flour , colo fatty acids, mono- and diacet (sulphite amm yl tartari c oniaof cara acid esters , onio mono-mel) n ofpowder, and diglyc erides concentrated fattylemo acids), n spirit vinega r, malted juice whea , spic t e and es, spic flour, rapeseed oil, flour treatm herb extracts agent ), bic butt er palm (milfat, (ascor k).wheaent acid), t flour, palm oil, wheat starch), matur e Cheddar cheese (milk)
, pickle (carrots, sugar, swede,have Food allergens onion, barley to malt bevinegar, water, spirit vinegar, apple pulp, dates, salt, modifi maize starch highlighted(sulph , rice flour, ients. onedlists colour of ingred ite ammonia caramel), onion powder, concentrated lemon juice, spices, spice and herb extracts), butter (milk).
13
NEW
MAXIMUM LIME NO SUGAR
EXCLUSIVE FIRST TO MARKET LAUNCH* AVAILABLE FROM JUNE IN 2L, 8X330ML AND 24X330ML Group exclusive for a period of 3 months
*
Time to
YOUR LONDIS
New guidance on face coverings for stores in England The guidance follows the easing of lockdown. ACS (the Association of Convenience
previous regulations will no longer be
face coverings, as well as considering
Stores) has drawn up new advice for
enforced by the authorities.
keeping other distancing measures
retailers following the Government’s decision to move England to Step 4 of the reopening “road map”.
ACS recommends that retailers update signage and other forms of shopper communication to reflect any change in
like Perspex screens and traffic light systems at the door to limit the number of customers.”
The change means that many Covid-
policy you might make regarding face
As Londis News went to press, face
related regulations, such as compulsory
coverings, store capacity limits, social
coverings remained mandatory in
face coverings, limits on the number
distancing posters, floor markers, and
most indoor public places in Wales,
of people that can meet indoors
queueing systems.
including retail outlets. Masks also
and the one metre plus rule on social distancing, are no longer legal requirements. It is now up to individuals and individual businesses to make their own decisions about how to manage risks associated with the virus, and the
Chief executive James Lowman said: “For stores in England, the requirement to wear a face covering has become a recommendation. We’re advising stores to keep signage in store reminding people of the benefits of
remain compulsory in public places in Scotland, but most other restrictions have been lifted by the government. To download posters reflecting the new guidance for use in store, go to www. acs.org.uk.
Team Booker rides for GroceryAid A team from Booker has completed the first leg of a
Trainer John Foster for the second leg of the cycling
gruelling cycling challenge in order to raise money for charity
challenge, the “Bike to the Bard” ride from London
GroceryAid.
to Stratford Upon Avon via Oxford and Bristol in early
Team Booker cycled almost 250 miles from Caernarfon to Cardiff Bay, climbing over 20,000 feet and tackling gradients of up to 25%, much of it in record breaking temperatures.
September. Having almost reached their original sponsorship target of £20,000 the team has decided to raise it to £25,000, and there is still time to add to the sponsorship fund.
Taking part were Catering Support Manager Steve
Nobody in the industry is immune from ill health or hardship,
Marston, Head of Operations Support Lee Edwards, Retail
and GroceryAid continues to support those in need in the
Development Manager Victoria Read and Area Managers
retail and grocery industries. To sponsor a member of the
Richard Fleming, Glynn Needs, Mike Caddle and Mike Kirby.
team, visit:
The team will be joined by Category Manager Alan West,
www.justgiving.com/team/Velo-Team-Booker-2021
Retail Development Manager Steve Hayes and Regional
15
COMMUNITY NEWS
Londis stores recognised in national campaign Great community work has been praised by The Daily Express.
Two Londis retailers have been singled out for praise for
and those who were shielding. Thanks to Amish pro-actively
their great community work as part of the Daily Express
highlighting the service on Facebook and via the local press,
‘Newsangels’ competition, organised by media group Reach
more than 1,000 people from the local community offered to
in partnership with National Lottery operator Camelot and
help out.
the National Federation of Retail Newsagents (NFRN).
“I hope nothing like the pandemic ever happens again, but
Amish Shingadia of Londis Caterways in Horsham, West
it highlights what local retailers can do and, if a similar thing
Sussex told Londis News it was “a massive honour” to be
were to take place in the future, we can all take learnings
nominated, saying “It was really nice to have a call from
from it,” he added.
the Daily Express, and we’ve had a lot of positive press as a result.” The Caterways store ran a volunteer scheme during the
Terry Caton of Londis in Chesterfield was also recognised in the awards scheme and featured in an article in the Daily Express.
height of the lockdown to deliver food to vulnerable people
Gazza pops into Londis Christchurch! Londis Stour Road in Christchurch, Dorset enjoyed a fantastic month recently, as did many Londis retailers, as football fever swept the nation and England made it all the way to the finals. But how many stores had the privilege of seeing England footballing legend Paul ‘Gazza’ Gascoigne drop into the store on the same day that England beat Germany?
17
Ninopaw per
ing g a k c pa
t r a m s k Stoc our with e g n a r e l b a l c y c re
Smar ties ®
+12% grow
th*
For illustrative purposes only.
® Reg. Trademark of Société des Produits Nestlé S.A.
*Source: IRI Infoscan, Confectionery Database, 52 weeks, Value Sales, MAT 28.11.20, Total GB.
INDUSTRY NEWS
Key issues of interest to you
GroceryAid unveils toolkit for independent retailers Industry charity GroceryAid has created a dedicated toolkit especially for independent retailers.
GROCERYAID HELPLINE 08088 021 122
lowest point because of work and personal reasons. I was putting on a bold face for the community and my colleagues and family. I was struggling a lot and I knew I needed some help. I saw an advert for GroceryAid and I made that phone call. “Since then, I’ve picked myself up and I’m stronger than ever. My message to other Londis retailers is that if you are struggling at the moment, if you’re finding things tough, just pick up the phone and call GroceryAid. They are
Independent retailing industry charity GroceryAid has produced a bespoke new pack of POS and digital materials specifically for independent retailers. The pack has been created to help retailers make sure ensure they and their colleagues are aware of the ways the charity can help their teams who may be in need of support. The toolkit includes a number of very useful materials for Londis retailers, such as a case study video from Londis High Wycombe retailer Raaj Chandarana discussing the support he received from GroceryAid. Raaj said “Around a year ago I had hit my
absolutely fantastic. They helped me and they can help you.” Also included in the pack are posters, professionally created social media posts and animated GIFs that can easily be shared, handy wallet cards and information sheets. GroceryAid is urging Londis retailers to make use of these resources to help make sure that all colleagues know that help is at hand, should they need it. The printed materials can be featured on staff room walls or noticeboards, on toilet doors or walls, in stock rooms or in offices.
Tougher sanctions to tackle illicit tobacco trade The government is planning to introduce tougher sanctions to tackle the illicit tobacco trade. Legislation will be introduced in the Finance Bill 2021-22 to amend the Tobacco Products Duty Act, giving Her Majesty’s Revenue and Customs (HMRC) the power to issue financial penalties up to £10k for holding or possessing products that do not comply with the UK’s tobacco track and trace requirements. In addition, the new proposals will empower HMRC to seize legitimate stock if it is found alongside product that does not comply with track and trace requirements, and to withdraw a retailer’s tobacco track and trace ID if they have persistently contravened the rules. The plans follow a consultation launched at the end of last year which sought views on the tobacco track and trace system, applying new sanctions for tobacco smuggling and extending the powers of trading standards officers.
19
Official Team Partner KP Snacks are the Official Team Partner for the action-packed, unmissable 100 ball cricket competition.
BOOKER GROUP EXCLUSIVE
RETAILER INCENTIVE
CATCH SOME AMAZING PRIZES
WIN 1 of 100 prizes with The Hundred!
You could WIN 1 of 32 ‘Money Can’t Buy’ Signed Merchandise Bundles of a Shirt, Bat and Ball or a £100 cash prize*
Every time you buy 6 of the 8 brands sponsoring The Hundred between 28th June and 4th August 2021, you will be entered into a FREE Prize Draw for a chance to WIN!
STOCK UP TO WIN!
*Open to registered Booker retailers in GB only. NI excluded. Must purchase from Booker 6 cases (each of a separate KP Brand) from the Qualifying Products Sponsoring The Hundred between 28.06.2021 and 04.08.2021 to be automatically entered into the prize draw to win one of 32x Merchandise Bundles and 68x £100 KP Vouchers or Store Credit. Full Terms available at https://thedeltagroup.co.uk/KPTermsandConditions/. Promoter: KP Snacks Limited, The Urban Building, 3-9 Albert Street, Slough, Berkshire, SL1 2BE
Larger Londis stores face restrictions on “unhealthy” foods Fatty, salty and sugary foods will be banned from some in-store areas. Londis stores larger than 2,000sq ft will need to comply with new restrictions on the merchandising of fatty, salty and sugary products from October 2022, the government has confirmed. The Department of Health and Social Care has confirmed plans to ban products high in fat, salt and sugar (HFSS) from certain locations in-store as part of the Government’s Obesity Strategy, which includes a range of measures aimed at encouraging adults to change their purchasing behaviour, diet and lifestyle. HFSS foods include confectionery, cakes, crisps, ice cream and soft drinks with added sugar, plus certain breakfast cereals and ready meals. The restrictions mean that retailers will not be able to put these products within two metres of a checkout area; within two metres of a queueing area; in an end of aisle display; or at the entrance to the store. In addition, volume promotions such as multibuys and ‘buy one get one free’ offers may be outlawed for HFSS products. All stores below 2,000 sq ft will be exempt from the location restrictions. The regulations will not generally apply to businesses with fewer than 50 employees, but the proposals treat symbol group retailers as parts of larger businesses, so Londis stores above 2,000sq ft will be required to comply.
Small business calorie labelling exemption The Department of Health and Social Care (DHSC) has confirmed that mandatory calorie labelling will be introduced in the out-ofhome food and drink sector but that businesses with fewer than 250 employees will be exempt from the new requirements. The new rules will mean any business with more than 250 staff
the person who buys it must include calorie labelling on-pack. DHSC did state, however, that it is “committed to reviewing the policy to consider extending it to small and microbusinesses within five years” and the Department is encouraging smaller businesses to voluntarily calorie label.
where food and drink is prepared for immediate consumption by
21
GROCERYAID
GroceryAid launches toolkit for independent retailers Industry charity GroceryAid has launched a dedicated toolkit especially for independent retailers. use on WhatsApp to send to individuals or relevant groups to promote GroceryAid and make colleagues aware of the support available. GIF for Social - An animated GIF that retailers can add to their store or personal social media pages to attract attention and generate awareness of how GroceryAid can help. Wallet Cards – An updated version of credit cardsized wallet cards which are available to order at: www.groceryaid.org.uk/get-involved/registrationform/ One Pager Information Sheet – A double-sided sheet that can be handed out to colleagues or used as a recall fact sheet to help highlight the areas where Industry charity GroceryAid has produced a fresh
GroceryAid can help those
pack of POS and digital materials specifically for
in need.
independent retailers to help them ensure that they
GroceryAid is urging
and their colleagues are fully aware of the many ways that the charity can help industry colleagues who may be in need of support.
use of these resources to help make sure that all colleagues know that help
Group, the toolkit includes a number of very useful
is at hand, should they
materials for Londis retailers. The pack includes a case
need it.
study video from Londis retailer Raaj Chandarana
The printed materials can
Also included in the pack are: Poster – featuring real independent retailers and focused specifically on the support available to the independent retailing channel.
Counselling & CBT Support
Londis retailers to make
Driven by the charity’s Independent Retailing Strategy
discussing the support he received from GroceryAid.
Financial Grants Covid-19 Fund & Advic e
be featured on staff room walls or noticeboards, on toilet doors or walls, in stock rooms or in offices.
AI Emotional Supp ort
INDEPENDENT RETAILERS
Health and Wellbeing Online Wellbeing Community for ages 11-25 Family & Relationsh ip Support Workplace Critical Incident Support
Wellbeing support you and your team for available 24/7 Scan the QR Code
GROCERYAID HEL
PLINE:
08088 021 122
Follow us:
Managers Help & Information line Telephone Informatio n Specialists Debt Advice Gambling Support Money Advice Legal Advice
The digital materials have been created to
Professionally created images for WhatsApp
make them easy to
– attractive, high impact images that retailers can
share on social media.
grocer yaid.org.uk
Download the full toolkit here: https://www.groceryaid.org.uk/get-involved/promotional-materials/
23
SLUSH SYRUPS NOW ONLY £11.99
PROFIT 84%
HUGE COST PROFITS 16%
FREE delivery 10% OFF your first online order snowshock.com/bookerdeals
BOOKER CENTRAL BILLING EXCLUSIVE SAVE 10% AND GET A HUGE FREE STOCK BONUS!
COMPACT
FREE STOCK
TWIN 6 ltr
WORTH
£1618 +
£3000
REGULAR
FREE STOCK
TWIN 12 ltr
WORTH
£1978 +
VAT
£3000
VAT
MONTHLY PAYMENT OPTIONS:
MONTHLY PAYMENT OPTIONS:
3 x £570 +VAT
3 x £675 +VAT
|
6 x £295 +VAT
|
6 x £345 +VAT
USUALLY £1798
USUALLY £2198
Includes 18 x 5ltr bottles of slush concentrate
Includes 18 x 5ltr bottles of slush concentrate
10% OFF ALL SLUSH MACHINES
COMPACT
FREE STOCK
TREBLE 6 ltr
WORTH
£2158 +
£4000
REGULAR
FREE STOCK
TREBLE 12 ltr
WORTH
£2518 +
VAT
£4000
VAT
MONTHLY PAYMENT OPTIONS:
MONTHLY PAYMENT OPTIONS:
3 x £740 +VAT
3 x £890 +VAT
|
6 x £380 +VAT
|
6 x £450 +VAT
USUALLY £2398
USUALLY £2798
Includes 24 x 5ltr bottles of slush concentrate
Includes 24 x 5ltr bottles of slush concentrate
Free POS with each machine Free cups & straws included *at RRP £1.50/Reg 300ml
T’s & C’s Apply
CALL TODAY 0330 053 6132 VISIT snowshock.com/bookerdeals VOUCHER CODE BCBE2101 Same price to call as 01 or 02 landlines - including from mobiles. Prices correct at time of publishing - Q1 2021.
AVAILABLE
RETAILER PROFILE
Family values
Nishi and Kiran Patel have been running Londis Bexley Park for 17 years between them.
The next
generation Nishi Patel is constantly making improvements to his Londis store in Bexley Park, Kent, building on the great legacy established by his father Kiran. The very best local stores are
“We live in the area and saw the entire
built into the fabric of the local
estate being built,” Nishi recalls. “Some
community, and this is certainly true
of the original customers are still shopping
of Londis Bexley Park in the Kent
here.”
town of Dartford.
Kiran has been a Londis retailer for 35
The unit was built at the same time
years, and Nishi was studying at university
as the rest of the estate 17 years
when the store first opened, but has
ago and the same family have
been in charge of the unit for over 10
operated the store since day one,
years now. Kiran “officially” retired last
first by Kiran Patel and then by his
October, but he is still to be seen regularly
son Nishi.
in and around the place. “He never stops
25
RETAILER PROFILE
working!” says Nishi. The family has another store in Thamesmead, South East London, and Kiran is always on hand to help out or move stock between stores when needed. And all his hard work and dedication have left a strong legacy for Nishi to maintain and build upon. “Something my dad always drilled into me was to always have a clean shop, and make sure it is both well-lit and wellstocked,” he says. The store certainly is all of those things, and impressively so. Major refits take place every couple of years, and space is
80–90 lines. We don’t need five jams, we only need a budget one and a premium one, and sales still went up across the board because it was easier to find what people were looking for instead of having to work their way through everything on the shelf. “We are a convenience store, after all – shoppers want to be able to find what they want quickly and easily.” Where the range was extended was on fresh lines and mealtime solutions and Nishi is always looking to provide value as well as convenience.
constantly being reworked between times
“We run every kind of meal deal we can
to bring the product range right up to
get, on fresh and frozen. We got more
date and relevant for the ever-changing
Discover the Choice ready meals in to give
needs of local shoppers.
a better choice, and also more snacking
“We like to refit the store regularly, so
and food to go options.
we are working on a new one now. For
“It’s been really successful, and we were
the last refit we looked into the customer
also able to bring in lines like Jack’s to
journey, and how best to navigate the
give shoppers good value.”
store,” explains Nishi.
26
“We delisted a lot of products, probably
RETAILER PROFILE Introducing a new food to go section was
workers visiting the food to go section as
a key element of the most recent refit, and
well as picking other items from around
Nishi estimates that it has driven a 25%
the store.
increase in sales in the store overall.
The shopper base is described by Nishi as
The section includes F’Real milkshakes and
“a nice mix”. He continues: “We always
Rollover hot dogs, a Smokin’ Bean coffee
try our best to cater to every type of
machine and Bake & Bite branded display
shopper.”
units for hot and cold food.
American confectionery. “It’s really big
Swan House Bakery artisan bread stand
for us – it flies out,” says Nishi. “Across
offering freshly baked bread, croissants
sweets and drinks sales are about £1,000
and other morning goods.
per week.”
“We bake a lot in store, and make our
Last September the store increased the
own sandwiches, baguettes and burgers,”
space allocation from four metres to eight,
says Nishi. “We’ve also improved our
and a sign hanging from the ceiling draws
Urban Eat sandwich range with additional
attention to the section in store.
chilled snacking lines.”
“We are fairly near to Bluewater shopping shops, so people get a taste for them,”
variety of needs – young families, OAPs,
explains Nishi. “They travel quite far to
some fairly affluent shoppers too. It is a
shop here.”
a gym nearby, as well as three schools and a steady stream of builders and other
2 3
centre, which has American speciality
The store attracts regular shoppers with a
residential area but there are offices and
1
One great success story has been
The food to go corner wraps around a
varieties, and display them with other
Top tips!
Further variety in tastes are
4
Keep up to date with the latest product trends Give your shoppers confidence by staying wellstocked Always keep the store clean and well-lit Delight your shoppers with great deals
accommodated by a dedicated Free From
27
of handmade cakes from Ruby’s Bakery in Sussex.
Redchurch microbrewery in Shoreditch. “The owner is one of our shoppers,” says Nishi. “They usually supply pubs and bars
Recent improvements to the counter
so when the pandemic hit their business
area have enabled the addition of a new
took a hit. So they asked if we could stock
vape unit from Liberty Flights, from which
them, and they sell very well.”
e-liquids sell for £5 per pack or as part of a three for £10 offer, and sales have risen 30% as a result. A good selection of other leading vape brands such as Blu and Logic contribute to the sales mix too. Tobacco is still a major contributor to the
Bottled ales are on a permanent ‘three for £6’ offer, as are premixed sprit cans at three for £5. “Shoppers appreciate it when we offer value,” Nishi says.
business, accounting for about 25% of
Londis Bexley Park is on a parade of shops
sales, but food to go, confectionery, soft
which also includes a butchers’ shop and a
drinks, snacks and alcohol all play a big
deli, and has car parking at the front, all of
part too.
which means many local shoppers choose
One successful innovation has been the addition of 50 new high-end wines brought in last year. “These have taken off massively. We have Whispering Angel rose wine at £24.99 per bottle or three for £60, and we are selling a couple of cases a week.”
RETAILER PROFILE
section, and a delicious–looking supply
not to make the two-mile journey to the nearest supermarket and shop with Nishi instead. “We get basket spends of £25–£30 regularly,” he says. “We gained a lot of shoppers during lockdown and they have stayed with us. But it’s very important that we maintain the quality and the standards.
Craft beers also do very well, including
We get six deliveries a week from Londis,
a fairly exclusive range of ales from the
and fill stock gaps up from Booker cash
29
Available now
Introducing new and exclusive Blackcurrant & Lime Vodka Available exclusively in Booker until 1st September 2021
Follow us on social: @Kopparbergtrade sales@kopparberg.co.uk
RETAILER PROFILE
and carry if needed. It’s a really important focus. Although the store has historically never had much wastage, the till and back office systems were recently upgraded to improve efficiency even further with a “suggested order” facility. “This means less waste, and so more margin,” says Nishi. Technology is also embraced for marketing the store, and Nishi and the team are heavy users of Facebook. They post daily, and get hundreds of interactions a week.
matches.
“The aim is to create a
The store has
nice buzz,” Nishi explains.
always had a strong
“It’s funny stuff to get
local presence,
people interacting – if we
although some
can get them talking about
of the activity
something online then they
has been on
will come into the shop. It
hold recently for obvious reasons.
helps sales massively.” Recent posts were about
rd o f r Da
football
while the Euros tournament was going on, including polls on who was going to win the tournament, and ‘guess the score’ competitions, with prizes, for individual
“Before the lockdown, we always used to help out with the local school Fun Day, we sponsor the local rugby team, and contributed drinks and snacks to a charity bike ride. We also helped with a local Food Bank drive,”
STORE INFO Store name: Londis
Bexley Park, Dartford, Kent
explains Nishi.
Store size: 1,800 sq ft
Standards of customer care are
Type: Community
maintained by the team, a couple of whom have been working at the store for several years. As well as looking after shoppers expertly, they are also fully on board with the store’s rigorous regime of cleaning and maintenance. Which brings us neatly back to Kiran’s
Best performing categories: Tobacco,
food to go, alcohol, confectionery, snacks, soft drinks
keep it both well-lit and well-stocked.
Services: Lottery, PayPoint
“I have to thank my dad for all his hard
Number of staff: Six
work and all the time he has spent on
Opening hours: 7am
three key lessons – run a clean shop, and
building up the business and serving the community over the years,” adds Nishi. “He has left a legacy for us to follow, and
– 8pm, 7am – 9pm on Friday and Saturday
we wouldn’t be here if it wasn’t for him.”
31
RETAILER PROFILE
Traditional service
The heart and soul of the village An exceptional fresh meat and produce service has kept Londis The Shop in Sherfield on Loddon, at the heart of village life for more than three decades.
odd have Ken and Julie D is for more been with Lond than 35 years.
33
M267596
M267595
NE W
NOW AVAILABLE TO BUY
RETAILER PROFILE
ld e fi r e Sh oddon on L
The small community of Sherfield on Loddon, near Hook, Hampshire, could be described as one of those villages where everyone knows everyone. And it’s certainly true that everyone knows the Londis store owner Paul Dodd and his parents Ken and Julie, as the shop and the family have been part of the local fabric for more than 35 years.
STORE INFO
The Londis fascia sits proudly above a traditional-looking store front, but for
Store name: Londis The Shop,
many it is simply called The Shop, and provides good food and other daily essentials for the entire community. Ken acquired the store in 1985 when it was solely a butchers’ shop. “We didn’t have any experience before – we just knew we liked people!” he recalls. “It was a sleepy little village but I can remember being so surprised how many people used the local store. We put it into Londis straight away – I think we are one of the longest-serving stores in the group by now.” The store has had a couple of extensions over the years but still only measures a compact 800sq ft, including a dedicated butchery counter retained from the
Sherfield on Loddon, Hampshire
original business. The exterior retains its traditional look with a canopy providing
Store size: 800 sq ft
shelter for the inviting display of fresh fruit
Type: Community
and vegetables
Best performing categories:
“We like to keep the local image,” says
Fresh meat, fruit and vegetables, alcohol
Ken. “It’s still very much a village shop.” Fresh meat and greengrocery are the bestselling products – and the most profitable.
Services: In-store butchery,
There are four trained and experienced
home delivery
butchery staff on the staff roster and the
Number of staff: Ten,
meat counter is open all the hours that the shop is trading – 12 hours a day every day except Sunday. Two of the four butchers are on duty at
including four butchers
Opening hours: 7am – 7pm,
9am – 5pm on Sunday
any one time to provide counter sales,
35
RETAILER PROFILE
Top tips! Stock a wide range so that shoppers don’t need to go anywhere else
1
2 3
Focus on quality produce and good availability Make the most of your key points of difference
orders – the guys work day and night
“We wouldn’t be able to do all this
to get them ready!”
without Londis. People don’t want
To ensure the range and the quality
4
Look after your local community
offer advice and prepare cuts of meat according to each shopper’s individual requirements.
of meat and fresh produce is of the highest standard, someone from the
to go somewhere just for meat or for greengrocery, there would be no point,” he explains.
store team will visit the wholesale
“The group has a very good range
markets two or three times a week.
and business is going up and up. The
Everything else in the store, with the
ordering process is always quick and
exception of some locally-baked bread,
easy and we get lovely support from
comes from Londis, and Ken is quick to
the Londis people. We don’t need any
emphasise the importance of the group
other suppliers.
“We will sell a single sausage if that’s
in supplying all the other products that
what people ask for,” says Ken. “At
make The Shop such an important part
Christmastime we would get 300 meat
of village life.
“The nearest supermarket is two miles away, so it’s really important that
37
RETAILER PROFILE people can do a complete shop with us. We sell as lot of wine, and also sauces and other ingredients that go to make up a meal with the meat and vegetables. We sell local bread from the Christmas bakery but also branded bread that comes via Londis.” Around 2,000 people live in the village, a number recently boosted by the building of new housing estates, but a large proportion of shoppers have been using the store for decades indeed, Ken notes, a lot of the current visitors are the children of shoppers he can remember serving. Paul takes the lead role in the business these days, with Ken working a couple of days a week in the shop and doing most of the ordering. The staff all live in the village too, some of them of very long standing, and the team is also supported by some youngsters at
“At its peak we were making 80–100
“When the previous retailer left, people
deliveries a day,” Ken recalls. “We will
from the village said they wanted it to
Steve, one of the butchers, has worked
still deliver to vulnerable people now,
stay open – we even had volunteers
at the store for 35 years, nearly as long
but some of them are returning to the
from the village offering to run it! So we
as Ken.
shop, which is good to see.”
took it over again, and some of the staff
“It’s the people that make the
Ken and the team are able to
difference,” says Ken. “The staff are
improvise when required. “I bought
amazing, they are all so loyal.”
two tonnes of flour directly from a ship
weekends and school holidays.
That loyalty is expressed not just by the employees, but by the local community
from the shop went over to work there. They were great, they didn’t complain at all.”
at Southampton docks to bag up for
Ken adds: “We all look after each other
people who needed it,” he recalls.
here – we’ve even helped people move
too. When the store set up a delivery
More quick thinking was required when
service for vulnerable people during
the village Post Office and coffee shop,
lockdown, 40 people from the village
which the Dodd family owns but was
volunteered to take the orders from
being run by another retailer, shut
house to house.
down during the pandemic.
house before. People like us. Running the store is not just about buying and selling things, it’s really important for people to have somewhere they can meet and talk, too.”
39
PLAN YOUR SHELVES THE RIGHT WAY TO INCREASE BSM SALES BUTTER & SPREADS SHOPPERS BUY NEARLY 2.5X (£28.10) THE BASKET VALUE THAN THE CONVENIENCE AVERAGE (£11.40), SO MAKE SURE YOU STOCK THE RIGHT RANGE** This planogr was impleme am Londis retail nted by a er d and their sale uring NP12 s grew by
15% VS NP11
Lurpak is the nd No.1 butter bra rowing g nd worth £404m a eanwhile, M e. lu at 9% va K’s No.1 Anchor is the Ud butter British producerth brand wo † £129m. Cooking, baking & olive account for 6% of convenience sales with Stork 500g & Bertolli being the biggest SKU’s* Dairy spreads overtrade in convenience, delivering almost 30% of volume & 17% of value. These 2 sectors account for 67% of value sales in Convenience.*
*Nielsen Scantrack, Arla Convenience, 52WE, 24.04.2021. **Lumina Intelligence, CTP 2021 . †Nielsen Retail Measurement Service for the BSM category for the 12-month period ending May 22, 2021 for the UK total retail market (Copyright © 2021, Nielsen)
Flora Light is the biggest selling sunflower SKU, followed by Flora Original*
MERCHANDISE TO WIN Use brands to signpost different segments. For example, Lurpak for Spreadable, Anchor for block, and Clover for dairy spreads.
Group together products of the same brands.
Closer to convenience. Impartial, expert advice from the UK’s No1* Dairy Provider
RETAILER PROFILE
City planning
Serving
up a success Heather Chapman and business partner Richard Williams are making a splash in Ancoats
A brand new Londis store in a redeveloped mill building in the heart of Manchester is delighting shoppers with its product range and customer service. When Heather Chapman and her partner
corner unit was a clothes shop, but early
were looking for a business to start up and
this year this business moved out. With
run in the centre of Manchester, what they
the unit vacant and its future uncertain,
really had in mind was a bar. But when a
Heather decided that she didn’t want
neighbouring business moved out of the
anybody else to move in, so she took on
adjacent retail premises, they decided
the retail site as well.
to take on the challenge of opening a convenience store at the same time. When looking for the hospitality site, the
And so, in March this year, Londis Hetherington was born. But far from being merely a defensive move, the store has
couple found a suitable unit in the
already had a positive impact on the area
Ancoats district, close to the city
and on the lives of the local residents,
centre. Located in the basement of
and is well on the way to becoming a
a listed building, a large former mill
significant business success in its own
partially converted into apartments,
right.
the site had the twin benefits of a striking appearance and a captive market of potential shoppers and so they went ahead and opened the bar. Facing out of one side of the
Heather’s background is in human resources, but her business partner Richard Williams has plenty of experience in forecourt retailing earned with a fuel company, so it wasn’t a complete step into the unknown, and the new owners had
41
RETAILER PROFILE
plenty of their own ideas to input into the
adults. Manchester has a large student
final shop plan with the help of Londis.
population, and many of the owners of the
The sales area of the store measures 1,000sq ft, enough to display a lot of stock. But not too much, as Heather is keen to point out. “We had the option of putting in floorto-ceiling shelving, but we didn’t want that. We wanted it to be free-flowing for shoppers, with good visibility.”
singletons taking their first steps on the property ladder rather than older families with children. “Our clientele is quite young and that reflects what they buy,” she explains. “We sell loads of quick meals – ready meals, pasta and pizzas. Ice cream, soft drinks and sweets are always popular. Food to go
The essential items are bread, milk,
also does well – we have Costa coffee and
alcohol and tobacco. “And toilet rolls,”
F’Real milkshakes.
laughs Heather. “We sell loads of those, as quickly as we can put them out!”
42
flats in the same building are couples and
“American sweets and drinks are more pricey than the domestic equivalents but
The age profile of shoppers in the store
they still fly out. Young shoppers choose
is skewed very much towards young
to save their money on other things.”
RETAILER PROFILE “We have a nod to vegetables,” Heather says. “We have a world food range, a free from range and a vegan range, but the latter is not that big for us. We sell more Ben & Jerry’s than health foods, but it’s important to have a range of these products to show people that you understand their needs.” The store receives four deliveries a week from Londis and the range is topped up by products from local suppliers, such as milk, bread and sandwiches. Despite its relatively small size, there is plenty of refrigerated space in the store, including a chiller section dedicated to multipacks of beer. This allocation is based entirely on demand. “There is a green space nearby so when the sun comes out there is huge rush for chilled beer, wine and picnic food,” says Heather. Craft ales sell well, particularly the larger bottles with the younger, fashionable clientele. “We’ve taken Londis’ advice on a lot of products – you just try them and see what happens.”
The development of the store, the bar and the flats above are all part of a wider transformation of central Manchester, and it is still a new thing for locals to have a food store in this particular area. “There isn’t much else around here at the moment,” says Heather. “Our busiest time is literally half an hour before we close – people know we shut at 10pm and it’s quite a walk to the next nearest store. The rush can be quite overwhelming!” As there hasn’t been a food shop in the area before, passing trade is building and
43
range, but results have been highly
route from Piccadilly station to
encouraging so far.
Manchester City’s home ground Etihad Stadium, so once the season starts and football grounds are back up to full capacity Heather is expecting the store to do very good
“First quarter sales have exceeded our expectations,” says Heather. “We are very pleased, and really
n o t g n heri
Het
grateful for Londis’ support. The best thing is the great feedback
business on match days. A national supermarket chain is planning to open a small format store in the neighbourhood shortly,
we have had from shoppers – you always hope that if they use the store once they will want to return.
but that doesn’t worry Heather. In
“We get feedback saying ‘we’re so
fact, she is looking forward to it.
pleased you have opened a store
“I welcome the competition,” she says. “It should bring more footfall to the area, and more choice
RETAILER PROFILE
the store is on the main walking
STORE INFO Store name: Londis Hetherington Store size: 1,000 sq ft Type: City Centre Best performing categories:
Alcohol, tobacco, confectionery
can only be a good thing for shoppers and for us. We will have the opportunity to tailor
Services: Food to go
our range to local tastes
Number of staff: Seven
even better.”
Opening Hours: 8am – 10pm
With only a couple of months of trading behind them, the team at Londis Hetherington are understandably still building their offer and tinkering with the
Top tips! sure shoppers get Less is more – make product offer. a good view of your
1 2 3 4
e requirements Tailor your range to th l area. and tastes of the loca and white wine Make sure beer, cider drink. is chilled and ready to
here’ and compliment the staff on being friendly and making the shoppers feel welcome, which is great. “Shoppers have adjusted very quickly to
y, tition as an opportunit
View compe not a problem.
having a local store – they already feel like it is their shop!”
45
RETAILER PROFILE
Successful partnership
Lee Mohamed and the store team have made Londis Fitch’s a destination store for local shoppers
Investing for the future When Lee Mohamed was looking to invest in his three forecourt stores, he knew that picking the right partner to work with was crucial. If you want to achieve anything in business, it is very difficult to do it entirely on your own. So when Lee Mohamed was looking to remodel his three forecourt stores, including the well-located Fitch’s site in Buckinghamshire, he was certain
Group. By reducing the size of the operation, it meant that the remaining stores could benefit from a much greater focus from Lee and the team.
that choosing the right business partner
“Small is beautiful!” he says. “When
for the development was going to be
we sold the other stores in 2018, we
vitally important. And his decision
realised that if we wanted to stay in the
to choose Londis has worked out
game, the stores we retained would need
beautifully for both sides.
investment. If we wanted to survive and to
Lee has owned Fitch’s Service
add value, we would need to invest.”
Station in Chesham since 2006, but
The key first step was to find a partner to
until 2018 it was part of a larger
work with.
group of stores operating under
“We were seeking a partnership,
a different symbol banner. When he sold the chain to another forecourt group, Fitch’s was one of three stores he retained through his company, the Golden Cross
something more than just a supplier,” explains Lee. “In order to progress we wanted someone to work with us on the journey, and that’s exactly what we
46
RETAILER PROFILE found with Londis. We established the
Stone Willy’s Kitchen concept offering
and treats. Hot drinks are covered by
relationship and the level of trust, and
burgers, warm wraps, pizzas and other
a hot water dispenser with a choice of
they gave us the help and assistance we
hot food lines, and choice is further
teas and two Costa Express machines,
needed.”
enhanced by pastry lines from the
one at each end of the run.
All three stores were converted to Londis and significantly updated, all to a similar standard and specification. Work at Fitch’s started in mid-March this year and was completed by early April.
West Cornwall Pasty Co and Rollover hot dogs.
“We didn’t have any food to go before, and the new concept gives
Coca–Cola frozen slush and Fwip
us a brand and a dedicated supply of
gelato machines offer some indulgent
products,” explains Lee. “The quality
options, and the section is punctuated
is good and so are the prices, and
by a selection of grab-and-go snacks
shopper love the convenience of it.”
The complete refitting and remodelling of the store introduced a better and
Top tips!
more up-to-date range of products and transformed the shopping experience through better use of space and visual appeal. “Steve Griffin at Londis was the kingpin in the process!” says Lee. “He brought it all together. The store is the same size (2,500sq ft) as before, but the space is utilised better now and products are merchandised better.” One of the most significant changes was the introduction of a large food to go section under the Good Taste Food Co banner. The new food to go section includes the
1 2
Have a solution for all
s
ve reward Invest in order to achie
3 4
y
three meals of the da
h pricing and
nce throug Build shopper confide availability th Londis
wi Work in partnership
47
- Stock up on -
The UK’s nO.1 a i r d y c i b r n * a a n g d r o
RETAILER PROFILE The section has already proved a draw
“Currently our basket spend is around
“Cook is a quality brand and it has
for the many workmen passing through
£6, and I hope to get this up to £8 once
definitely been a footfall driver for us,”
the area in their white vans, but is also
word of mouth spreads and we get
says Lee. “The convenience factor
popular with local shoppers working in
more widely known. We have already
is really important, especially in the
the nearby offices and warehouses.
increased the average spend from
evenings because it means people
around £3 to £6, so things are moving
don’t have to go to the supermarket to
in the right direction.”
grab a meal.
main road location and the daily footfall
There are plenty of houses within
“We have a quality fuel brand in BP
is 750–900 people.”
walking distance of the store and a
too, so people can come here for a
major national supermarket nearby, so
Cook meal and to fill up with petrol,
Fitch’s has to have a credible offer for
and they don’t need to go anywhere
all three meals of the day, with Cook
else.”
“The grab and go concept works for a lot of people,” says Lee. “We are on a
Lee believes there is an opportunity to increase this footfall still further, but a key objective is to increase the average basket spend.
frozen meals proving to be a very popular option for busy local residents.
Chesham is considered to be an
49
POR 20.1%
M269405
Stock the No.1 Luxury Wet Cat Single Serve pet food*
*IRI Market Advantage, Total Petood, IRI All Outlets UK, Luxury Wet Cat Food, Value Sales 52 w/e 27th March 2021. ®Reg. Trademark of Société des Produits Nestlé S.A.
keen in store and Lee is focused on providing good value.
and walk the store with them. Little things make a difference, and shoppers know that they can have a good
“We are very competitive with the pricing,
relationship with the staff, and we can get
particularly when items are on promotion,
products in for them if they ask.”
and shoppers do notice that. If you have a reputation for value, this breeds confidence and you get that word of mouth benefit which, in turn, represents growth.”
RETAILER PROFILE
affluent area, but pricing still has to be
On a day-to-day basis, the store is managed by two licensed commission operators, Kumar and his wife Prya. “We can work this way because we are a small company, and Kumar and Prya know we
The store is open all day and night, seven days a week, and has a licence that permits the sale of alcohol for all 24 hours. Category sales are good, especially chilled wine and beer, which is merchandised in chillers and also in floor stacks. “The way we dress the store has really helped beer sales,” Lee remarks.
are always on hand to help out if needed.” More locally-focused activity, such as community support, social media and local product sourcing are in development, and the product range is constantly under review as the store builds its reputation in the area. “It’s all about finding the right concept
American confectionery is another
and the right product mix, and from
category that he highlights as a best-seller,
that driving footfall and building basket
but the store is also driving sales with a
spend,” says Lee.
strong focus on customer service.
“What makes it all possible is the brand
Despite the 24–hour opening hours, there
and our partnership with Londis. The
are always at least three staff members on
partnership works both ways – we have to
duty at any time.
deliver too! We had to invest like we said
“The staff exceed shopper expectations from the moment they walk in.
we would do, and to put our money where our mouth is. But we can all gain the benefit from that investment.”
They help the elderly with their shopping,
STORE INFO Store name: Londis Fitch’s Service Station, Chesham,
m a h s e Ch
Buckinghamshire
Store size: 2,500 sq ft Type: Forecourt Best performing categories: Food to go, Cook frozen food,
American products, alcohol
Number of staff: Ten Opening hours: Open 24 hours a day, seven days a week
51
chilled The UK’s No.1 chilled coffee * brand.
coffee
*Nielsen 22/05/2021
milk based drinks the convenient way to get goodness on the go
how we stack up!
Plan your fridge the right way in the food to go section to drive sales.
convenience MBB is growing
+7.5% YOY in va lue*
Starbucks is worth
£88.4m makin
g it the biggest brand within MBB*
*Nielsen Scantrack Total Coverage inc Discounters, 24.04.2021 **Lumina Intelligence, CTP 2021
e Coffee is onst te of the fas ub growing s ith sectors w
20.6% value * growth
RTD coffee shoppers spend
0 £23.8 re mo
than the average convenience mission**
Coffee accounts for
34.7% of va lue sales
within MBB*
RTD coffee it shoppers vis convenience stores
.6eetkimones 3 aw ** average
Closer to convenience. Impartial, expert advice from the UK’s No1** Dairy Provider
SCAN TO REQUEST YOUR
FREE POS KIT AND FOR A CHANCE TO
WIN £100 IN WHOLESALER CREDIT SCAN HERE
PLANT-POWER YOUR PROFITS
FOOD TO-GO
Rebuild your offer
Food to
GROW
With shopping habits gradually returning to a more normal pattern, it is time to revisit your food to go offer as the category starts to resume its upward trajectory.
Although food to go has continued to be
According to the consultancy’s UK Food
a key category for many retailers in recent
To Go Market Report 2021, the UK food to
months, there is no doubt that the national
go market is forecasted to grow by +31.6%
lockdown has had a significant impact. But
to £15.3bn in 2021, the market having
the return to office working will see a big
suffered a -45.5% decline in 2020 as the
shift in sales back towards shoppers eating
lockdown severely restricted travel and
and drinking on the move, and Londis
movement.
retailers will be well advised to be ready to capture this.
Amardeep Brar, Buyer – Chilled at Booker Retail Partners, believes it is time for
With restrictions easing, the vaccination
retailers to revisit their food to go offer and
programme moving swiftly and hospitality
give it a stronger focus from now on.
dine-in reopening, shoppers are already showing signs of purchasing more food and drink on-the-go, while the share of meals
We introduced a food to go department as part of our most recent refit, and it has driven a 25% increase in sales in the store overall.
consumed in-home is falling, according to
Nishi Patel Londis Bexley Park
convenience stores increased by +2.4
Lumina Intelligence. The firm’s Convenience Tracking Programme – covering the four weeks ending May 30th – showed the proportion of shoppers on a food to go mission in
“I would advise that food to go will be a key area for Londis retailers over the next few months,” she says. “Food to go is one of the key objectives for shoppers visiting a convenience store, and we expect sales in this area to grow massively. Industry figures indicate that the sandwich market is already up 140% yearon-year.
percentage points to 15.0%, while those on
“Shoppers are out and about, on the road
a “planned top up shop mission” fell.
again and food to go sales are returning.
55
FOOD-TO-GO
Food to go essentials Chilled food Hot food Bakery & snacks Drinks
There is an opportunity for retailers to
brands and solutions are available for all
capture some of those shoppers by
types of stores, so ask your RDM for the
engaging them with the food to go offer
deals available. Stores with high footfall
again.”
can often achieve sales of more than 50
The key thing, says Amardeep, is to focus on a core range of products to meet all
Desserts & sweet treats
shopper needs at all times of day.
Slush and frozen drinks
“It’s important to have a focus on occasions – breakfast, mid-morning, lunchtime,
generate more than £20k extra profit per year at the RSP of £2.40. A hot water dispenser can provide a solution for tea drinkers looking for a morning cuppa, as well as enabling you to
Ask your RDM for advice about
afternoons and evenings,” she maintains.
available solutions.
Morning
breakfast.
Kick start your morning sales with a coffee
Workmen with an early start or late risers in
machine, which is viewed as an essential part of a convenience store not just for the early risers but also throughout the day. According to Luminar Intelligence, Coffee has dominated food to go drinks occasions lately, enjoying a 50% share of total drinks consumed over the last four months. The “golden hours” for coffee sales are 6-11am, and hot drinks such as coffee also give you the opportunity to add incremental sales of bakery lines such as croissants, pain au chocolat or doughnuts via linked deals. Sales opportunities can
turn porridge pots into a ready to eat hot
a hurry are also looking for tasty and filling hot food such as bacon rolls at breakfasttime.
Lunchtime For convenience stores, lunchtime starts at around 11am, so it is important to be prepared well in advance. There is scope for huge volumes of sandwich sales outside the regular lunch hour slots of 12–2pm. While sandwiches remain central to any chilled food to go offer, shoppers are increasingly looking for alternatives as well.
be maximised by merchandising bakery,
Amardeep says: “You should stock a core
cakes, biscuits and other handheld sweet
range of sandwiches but also, depending
snacks adjacent to the coffee service or
on the size of the chiller, you should have a
as part of the shopper journey from the
breadth of offer with pastries, salads, and
machine to the till.
maybe some sushi too. Urban Eat supply
A number of different coffee machine
56
cups of Costa Coffee per day, which would
lighter eats such as salad pots as well as
FOOD-TO-GO
We didn’t have any food to go before the last refit, and we are finding the grab and go concept works for a lot of different people. The quality is good and so are the prices, and shoppers love the convenience of it. Lee Mohamed Londis Fitch’s Service Station, Chesham
sandwiches, and Discover the Choice pasta salad pots are now part of the Londis meal deal.” (This is a main product plus a snack and a drink for £3.50).
Top tips!
Afternoon Food to go is not just for traditional mealtimes, and a widening array of
1
Generate impact and theatre with a food to go zone
2
Make it quick and easy for shoppers to select their items
3
Provide products suitable for different age groups
4
Build choice with healthy and vegetarian/vegan options
innovative and unusual tastes and
She continues: “The Wall’s and Ginsters
flavours are now available to shoppers
pastry ranges are extensive and pastry sales
at Londis stores.
are very good through Londis, but it’s worth being aware of the fact that healthy eating is high on shoppers’ agenda, so you see a lot of retailers in the marketplace driving sales of these options.
Retailers are enjoying great sales and profits with milkshakes, slush drinks and frozen carbonates, self-service gelato and freshly-made desserts thanks to a variety of innovative
“Products such as Discover the Choice mini sausages, mini sausage rolls, savoury eggs, and chicken bites are all doing really well.”
solutions on the market. Products such as Tango Ice Blast, Snowshock, Fwip and F’Real deliver
Many retailers are also enjoying success
in-store theatre and a sense of fun to
with Rollover Hot Dog units and Rustlers
snacking and refreshment, and have
microwaves, which provide simple and
proven successful in bringing new
tasty solutions for lunchtimes or for
and younger shoppers into store. As
snacking throughout the day.
well as driving footfall they are also
From September until November an
boosting basket spend and are highly
exclusive special offer is running on Rustlers food to go equipment, with 10% off branded microwaves and 5% off integrated food to go units. The purchase of any of
profitable compared to other snacking product – for example, Tango Ice Blast
5
Offer value and build basket spend through use of meal deals
6
Have a strict and thorough cleaning regime
has a typical 56% POR on RSPs of £3.20–£5.99 per cup (dependent on
the options comes with two free cases of
serving size).
Rustlers stock.
F’Real’s touchscreen vending machine
Product code
Product description
Case size
WSP
RSP
POR
M226933
Urban Eat Cheddar Ploughmans
1
£1.60
£2.99
46.0%
M226939
Urban Eat BLT
1
£1.60
£2.99
46.0%
M226938
Urban Eat Egg & Bacon
1
£1.60
£2.99
46.0%
M226932
Urban Eat Roast Chicken Salad
1
£1.60
£2.99
46.0%
M233376
Urban Eat Simply Chicken Mayo
1
£1.30
£2.19
41.0%
57
the milkshake market, offering ice cream milkshakes in sixty seconds, in flavours that include vanilla, strawberry, chocolate and cookies and cream. The eyecatching machines create a point of interest in store and are simple for shoppers to operate. Ask your RDM for advice about all the dispensing machines mentioned in this feature. Home-made and locally sourced treats are popular too. Some stores have invested in dessert bars, offering waffles, luxury ice
Outside catering
XXX FOOD-TO-GO
is helping to drive a surge in interest in
Food to go is well placed to capitalise on the outdoor socialising occasion, according to Luminar Intelligence. The consultancy reports 21% of consumers say they are likely to purchase food to-go and eat it in a park in the future, and this figure rises to 38% for 18-24 year olds. Reflecting the increase in socialising in outdoor spaces, younger consumers are the most active group partaking in “coffee walks”, with almost one in four having picked up the habit of purchasing a hot drink to go when on a walk with a friend since March 2020.
cream and the like, while other retailers work with local bakeries to supply freshly-made cream cakes and other treats.
Evening Ready to eat hot food at evening meal time is becoming an increasingly important part of food to go operations, and it is an increasingly common sight to see burgers, chicken nuggets and ready to eat pizza slices on sale in convenience stores, driving footfall through the twin temptations of the in-store theatre and the cooking aromas. Of course these products need not be reserved just for evenings, and will sell throughout the day, and this represents a key opportunity for Londis stores to trade on the their convenience, and their ability to respond to local needs. “Pastry products, for example, tap into different meal occasions,” adds Amardeep. “They can be lunchtime items, eaten as a snack, or taken home as part of an evening meal with chips.”
Keep it Clean
A Digital Hygiene Manual
Ensure you maintain the highest standards of hygiene and
can be accessed via PC or
cleanliness in food preparation areas and on the shop floor
by mobile phone. To gain
with the CleanPro range of products, exclusive to Booker.
access, visit Booker.co.uk or
CleanPro offers a full range of professional products backed up with supporting materials such
scan the QR code below.
as a free folder for record keeping and data sheets; wall charts; cleaning method and dilution PMS 185c
formula cards; cleaning record cards; training details and Covid–19 support and information.
23538 - Clean Pro Master Logo - 14.01.13
Key products include: CleanPro+ 30 Seconds Antibacterial Cleaner & Disinfectant 1Ltr (Ready to use) CleanPro+ Heavy Duty Cleaner Degreaser 1Ltr (Ready to use) CleanPro+ Kitchen Cleaner 1Ltr (Ready to use)
59
STAYCATION
Seasonal opportunities
On Staycation With restrictions on travelling and mixing now relaxed – for the time being – but overseas trips still difficult to organise, more people than ever are expected to have a holiday in the UK this year, creating additional sales opportunities.
Despite the progress made on virus vaccinations and the re-opening of the wider economy, it is still difficult for some people and families to take a foreign holiday this summer.
2019. Each family is expected to spend an average of £940 per break – enough to boost the economy, Sykes claims, by around £30 billion. So there is a huge
But people do not want to miss out on
opportunity for stores with the right offer
a much-needed break, so the domestic
to make the most of increased footfall and
tourist industry is expecting a huge boost
convert it into additional sales and profits.
from visitors staying within the UK.
Dave Hiscutt, operations manager at
According to the Staycation Index from
Londis Westham Road in Weymouth,
holiday operator Sykes Holiday Cottages,
Dorset, is expecting a busy summer.
nearly two-thirds of Brits (62%) are predicted to take their main summer holiday in the UK this year, up from 50% in
“We have a store on the seafront at Weymouth and we also have another neighbourhood outlet in the town and
season,” he says. “This year, though, we expect to be busier than we’ve ever been before. It has already been building up during June and July but with the school holidays starting we are get lots of footfall as so many people are going to be choosing to spend their main holiday in the UK this year. “Our focus this year is making sure we stay in stock to keep up with the expected demand, and we hope that a big influx of tourists is going to be good for the town and for the
STAYCATION OPPORTUNITIES
they both get very busy during the holiday
community, because we have all had to put up with a lot during the past year or so.” It is not just stores by the seaside
Top tips! 1
Check the weather forecast for spells of warm weather
that could see a big increase in footfall during the summer holiday period, any store with the right credible offer can benefit. North Wales, Cumbria, and North Yorkshire are all among the top-five most popular destinations for domestic holidays this year, according to the Sykes, survey, with bookings for the Peak District up 68% on
2
Keep impulse ice cream fully stocked
3
Be ready for a surge of demand for picnic items
4
Take advantage of deals on relevant products
5
Don’t forget the non-food lines such as cutlery and plates
summer 2019 levels. Forecourt stores on main routes can also expect to see increases in food to go as families make their way to their destination by car. Dave in Weymouth is getting ready to stock up for the rush. “Products that sell well are the obvious things – ice cream, soft drinks and so on – but we also sell a lot of food items because people like to picnic on the beach or in some of the other open spaces around the
6
Food to go will be in demand at forecourts as families travel to their holiday destination by car
town. It’s food to go, really, but we do get quite big basket spends as people tend to make it more of an event because they are on holiday.
7
Entertaining at home is also likely to increase with more barbecues and garden parties
“Sandwiches are always a big seller but recently people have been looking for alternatives as well, sometimes because they want to eat more healthily, perhaps,
61
In our town centre store, our range is chosen with tourists and staycation visitors very much in mind. It’s heavily focused on impulse, with less grocery than normal, with lots of RTD alcohol cans, sandwiches and rolls that we make ourselves, cakes and brownies, and a Cool Desserts counter.
SUMMER value
Make the most of
SUMMER
Tango Ice Blast is really popular, and we purchased two slush machines of our own so we sell slush versions of Monster Energy and cider brands such as Strongbow Dark Fruit. We put the machines in view of the window and promote them outside the store and on Facebook – we’ve had 15 million views! We are a kind of tourist attraction ourselves, as people travel from miles around to try the slushes.
STAYCATION OPPORTUNITIES
HAVE YOUR SAY…
Dave Hiscutt, Londis Westham Road, Weymouth
the standard WSP of
but also
£1.25. At the RSP of
because there is
£2.25 that represents a POR of 25%.
greater demand for different types of product and more unconventional flavours. There are new picnic-type lines being added all the time to the Discover the Choice range so we will give some of those a try.”
Perfect picnics One of the big opportunities for the staycation market is to offer all the ingredients for a family picnic.
There is also a Big Deal on big packs (170g and 300g) of Doritos. Running across seven skus, packs will have a promotional RSP of £1.25, better than half price, also during NP6.
Cold drinks are always going to be popular on hot days but larger takehome packs and multipacks are also ideal for families staying together in a new location for a week. Enjoy bigger basket spends in August with 24 x 330ml packs of leading soft drinks Pepsi Max, Pepsi Max Cherry, Pepsi Max Lime, 7UP free and Tango
Look out for some new additions to the
Orange Free all on offer at £6.99 during
Discover the Choice range of ready to
NP6
eat chilled snack pots – Greek Olives, Mini Crackers & Red Pepper Houmous Dip, Breadsticks & Houmous and Falafel
Running during NP6 (until August 29th)
& Houmous. Pricemarked at £1.39 they
Pork Farms Snack Pork Pies and Pork &
over great PORs of 40.9% – 51.2% at
Pickle Pies (130g) are at £1, while Zinda
current wholesale prices.
Air Wraps (four varieties) are also at a
Also, don’t forget the ongoing ‘two for
great WSP of 6.75 for 4, a saving on
BBQ meat range.
£7’ deal on the Discover The Choice
Fancy a beer? The growing sector of the market is the mid–pack format, 10s and 12s of cans and bottles, where the top sellers are Stella Artois, Budweiser, Peroni and Strongbow. The Corona Big Deal 12 x 330ml pack will have a shopper deal price of £10.00
63
STAYCATION OPPORTUNITIES
SUMMER value
Make the most of
SUMMER
during August – ideal for BBQs and outdoor gatherings. Also look out for newer products such as Inch’s Cider and Tetley No4 Lager available in 4 x 440ml cans (RSP £5). Stock these mid-packs and new products to drive basket spend.
It’s not just food Don’t forget all the extras required to help your customers picnic in style. A huge range of essential summer, party and barbecue accessories is available from specialist supplier OTL to enable your shoppers to picnic in style. The range includes plates, tumblers, paper straws, napkins, tablecloths, spatulas and skewers. Check the OTL website – otltd.co.uk – for full range details any for any special deals. Delivery is free for orders over £120.
Ben and Jerry's Big deal Great RSP – a 465ml pack for £2.85 – running on: Caramel Chew Chew Chocolate Fudge Brownie Cookie Dough Non–Dairy Cookie Dough Phish Food Caramel Sutra Moophoria Sofa So Good Netfilx & Chilled Cone Together Raindough Chocolate Fudge Brownie
Deal running in NP6 (August 2nd to August 29th) 65
Available in your 3 for £5 Basket Product code: M99483
OFFICIAL BEER
WINE
Uncork some great offers
d e l l e b La th wi e v o l WINE Festival
The 2021 Londis Wine Festival is the biggest one yet, and offers great sales opportunities at a variety of price points.
67
WINE
The Londis Wine Festival is back, and
The off–trade market for wine has boomed
retailers are already enjoying the benefits
during lockdown, and this year’s festival
of this year’s great line up of products and
is the biggest one ever, not only running
prices.
across two promotional periods, but also
The first phase of promotions is running in the NP5 period, and there are many more
including some of Londis’s strongest-ever deals on wine.
great offers to come in NP6, which runs
In period NP6, retailers will be able to offer
from August 2nd until August 29th.
Hardys Stamp at the eyecatching price point of £4.99. Industry sales data shows that Hardys is the UK’s number one wine brand so the offer is sure to be a winner. At a more premium price point, Trivento Malbec and Pinot Grigio will be on Mega Deal at £6.49, offering 17.1% POR. Also part of the same deal is the brand’s new Malbec Rosé line, which is likely to be very popular during the summer months and beyond. The Malbec Rosé is not the only exciting product launching during the festival period. Canti Prosecco Rosé, which is likely to have really strong summer appeal, and 19 Crimes The Uprising have also joined the Londis wine range. A red wine aimed at Millennial and non-traditional wine drinkers, 19 Crimes is enjoying good growth at the moment and The Uprising is part-aged in
68
WINE
WINE Festival
Wine Market facts The number of wine occasions, measured as the number of times wine is consumed per person per month, peaked in August 2020, and was still 3% above 2019 levels in March 2021. (Source: Wine Intelligence) Wines in the £7-£9 price point are growing at +24% year-on-year in the convenience sector. (Source: Nielsen) The super-premium wine category is growing at +40.3% in the total market. (Source: Nielsen) Australia is the leading country of origin for wine in the UK and holds a 20.5% market value share. (Source: Nielsen)
rum barrels, giving a unique flavour profile. All of these great deals and new additions to the range should help to continue the momentum of the first phase of the Wine Festival and enhance Londis retailers’ reputation for choice, quality and value as a destination for wine purchases. As well as showing shoppers that you can offer value, being a credible destination for wine in the area gives you the potential benefit of selling more snacks and food at the same time. Hopefully by now this local reputation has been enhanced by running the current deals such as I Heart at just £5 a bottle, and
Argentinian wine is the fastestgrowing country of origin in the UK, up by +45.6% in value on the impulse channel. One of the area’s most common grape varieties, Malbec, is also up +44.6%. (Source: Nielsen) Flavours are a key driver for discovering the wine category among Millennial shoppers, with 52% of under 35s already drinking Rose styles. (Source: Wine Intelligence) The primary motivation for purchasing Low2No (low alcohol and alcoholfree) wines in the off trade are experimentation and health. Around 12% of consumers cite “a desire to try something new” as the reason for purchasing, with a similar proportion wanting a healthier option. (Source: Luminar Intelligence)
69
POR. However, the offers are not just at the entry level. Wines in the £7-9 price points are growing at +24% year-on-year in Convenience (Nielsen), so this is an ongoing focus in the Wine Festival. At the key price point of £7.49 retailers can offer Wolf Blass Yellow Label and Campo Viejo lines, including the new Winemaker’s
1
WINE
Top tips!
Blossom Hill Varietals at £5.49 offering 15%
Try to maximise wine tower and gondola end space.
2
Offer promotions at a variety of price points.
3
Make sure white, sparkling win e and rosé wine is available chilled.
4
Where possible, merchandise win e near to food chillers to increase upsell opportunities with shoppe rs looking for a meal for tonight.
Blend. Soffio Prosecco and a range of French Calvet wines are also currently available at £7.79, as well as Oyster Bay at £8.99, so there is something for all budgets and tastes. It is not just on the branded lines where the offer has been boosted. The Quirky Bird range is reduced from £6.49 to £4.99, while still offering 15% POR while Distant Vines is reduced from £4.99 to just £3.99 while still delivering 15.3% POR. Both of these own–
brand lines were commended in the recent
£29.19 to £24.49 and the RSP from £7.49
International Wine Challenge, so you can
to £6.49. This also improves the POR from
rest assured that they are offering shoppers
22.1% to 24.5%.
quality as well as good value.
As always, the key to a successful
Everyday low prices
Wine Festival is down to how well it is
As well as the deals running during the
implemented in-store. Retailers are advised
Wine Festival, prices have been reduced
to maximise wine tower and gondola end
on a number of other brands, designed to
space and, where feasible, merchandise
sharpen the competitive edge of Londis
wine in or near to food chillers to increase
stores all year round.
the opportunities to upsell to shoppers
Yellow Tail, the number two wine brand in
popping in for a “meal for tonight”.
the convenience sector (Nielsen) now has
It’s important that chilled white wine is
a reduced standard WSP of £28.49 (down
available, as well as sparkling wine and rosé
from from £31.69). Londis has also cut
varieties. This is particularly important on
the standard WSP of Hardys Stamp from
warm days and weekends when demand is higher.
71
FIT FOR THE FUTURE
Time to reset
Are you Fit
forFITthe FOR THE Future? FUTURE
Helping you to drive increased sales and cash profit in 2021 and beyond Londis retailers in their thousands are already enjoying the benefits of the Fit for the Future guide, introduced earlier this year. It’s not easy to predict the future, but one thing your experience in retail will surely tell you is that what was good enough for your shoppers last year may not stand the test of time and still deliver for you in years to come. It is a useful exercise to step back from the day-to-day business of retailing and, with the help of Londis, make an assessment of whether your store has kept pace with changing shopper needs and whether you are making the most of all the available
sales and profit opportunities. The Fit for the Future guide was created with this purpose in mind, to provide new ideas and insight into how to keep your store up-to-date and how to make the most of all the support that is available to you. The guide includes sections on effective promotions, opportunities for improved group pricing, webshop support and some simple steps to boosting profits, which add up to £50,000 extra per year. It also
FIT FOR THE FUTURE
What retailers say about Fit for the Future Fit for the Future has been great for our store. We thought we were on top of things but, having our RDM come into store and re-focus us has been really worthwhile. We’ve had the opportunity to focus our attention back on schemes we’d lost sight of, like the Frozen Meal Deal allocation, which means we’re set up and ready for the new promotion each time, rather than relying on staff to order the full offer and, addressing sales opportunities we knew about but hadn’t necessarily got around to ordering. The pricemarked confectionery has added £200+ per week to our sales and the new Meat Market range will do great things too. Jag Brar Londis Culverhay Stores, Cricklade, Wiltshire
The reset visit was extremely beneficial to us as a business. It allowed us to refocus on the key areas of our store. In particular we looked at our promotional offer and added in more multi pack confectionery which we believe will only add to our overall sales and profit numbers. A completely worthwhile exercise. Steve Butfield Londis Byfords Food Hall, Leigh on Sea
It was the best visit from an RDM we have ever had. There was lots of useful information coupled with an honest appraisal of what would be good for us and what might not work. We are particularly happy with the PMP confectionery which is selling extremely well, and the merchandising suggestions were extremely useful. I have looked at the various new concepts and new ways of working in the guide, and it has already helped me in planning the next major refit in my store.
Andrew and Penny Sunaway Londis Otley Village Store, Suffolk
Raj Bhimani Londis Leytonstone
73
M code: M268872
FIT FOR THE FUTURE
includes useful contact numbers for key
good looks like”.
product and service providers.
The guide also contains a reminder of
The RDM team is out in force armed with
all the various promotion and incentive
the guide and ready to talk it through
schemes available to Londis retailers, such
with you at any time. Many retailers are
as lunchtime meal deals, frozen meal deals,
already enjoying the benefits of casting a
Fresh Value offers, Headstarts and the Hot
fresh eye over their business to evaluate
Weather Club.
whether they are missing any opportunities to boost footfall, sales and profits in their
Make £50K more profit
local catchment area. More than 1,600
It sounds too good to be true, but the
dedicated store visits have already been
guide includes a full breakdown of how
carried out by the team, and retailers have
introducing a selection of key on-trend
implemented more than 3,300 actions as a
and in-demand products and services into
direct result.
your business can potentially add up to an
Here Londis News gives you a quick run-
additional £50,000 in annual profit.
through of the key sections in the guide
The boost come from a variety of sources:
and how you can make sure your store
by committing space to growing categories
stays Fit for the Future.
such as fresh food and vape; by adopting on-trend and high-profit products such
Promotions
as Costa Coffee, F’Real milkshakes and
The opening section of the guide gives some simple but effective merchandising advice, including a indication of “what
Tango Ice Blast; by expanding the range of products in pack formats showing strong
HOW TO MAKE £50K MORE PROFIT
HOW TO MAKE £50K MORE PROFIT
This part of the guide is all about identifying opportunities to make more profit across both existing ranges and new on trend footfall driving shopper missions.
RANGE OPPORTUNITIES CHILLED RANGE Eltham – Sapna Patel Improved range & merchandising Improved focus & standards 400% Additional sales per week
£25k Additional profit per year
VAPE Caterways – Ramesh & Amish Improved Choice & Knowledge £26k Sales per year 45% POR
MULTIPACK PMP CONFECTIONARY 32 lines at RRP £1 PORs – Up to 25% £13k Sales per year
£11.7k Additional profit per year
£2.6k Additional profit per year
OWN LABEL SPIRITS
AND MAXIMIS STOCK UP NOW UP TO 32% E POR! CASH PROFIT WITH NEW
PRODUCT DESCRIPTION
CASE SIZE
435928
£17.95
£4.79
25.0%
104159
£19.79
£5.29
25.0%
92124989
968417
£16.79
£4.49
25.0%
M263365
92124971
968418
£27.29
£7.29
25.0%
M232047
92107555
651949
£29.95
£7.99
25.0%
6 x 35cl
M259962
92109450
833988
£29.95
£7.99
25.0%
Chekov Imperial Vodka
6
NEW
NEW
Cane Trader Dark Rum PM £7.99
£7.5k Additional profit per year
POR
92107563 92109442
M263372
6 x 35cl 6 x 35cl
Christian Dupre Brandy
£30k Additional profit per year
STD RSP
M232064 M259963
6 x 20cl
Chekov Vodka PM £7.29 Jacobite Whisky PM £7.99
Cane Trader White Rum PM £7.99
Improved range & merchandising Full DTC Ready Meal Range 300% Additional sales per week
STD WSP
6 x 20cl 6 x 20cl
Chekov Vodka PM £4.49
Cane Trader Spiced Rum PM £7.99
Great Value 30% POR minimum 100 Lines available
SIN CODE
NEW
Jacobite Whisky PM £4.79
Grosvenor Gin PM £7.99
EURO–SHOPPER
PRODUCT CODE
NEW
NEW
Christian Dupre Brandy PM £5.29
Christian Dupre Brandy PM £7.99
DISCOVER THE CHOICE D & A Croydon
MCODE
NEW
NEW
NEW
NEW
NEW
6 x 35cl
M263508
92126020
968434
£29.95
£7.99
25.0%
6 x 35cl
M263506
92126012
968423
£29.95
£7.99
25.0%
6 x 35cl
M263526
92128658
776274
£29.95
£7.99
25.0%
6 x 35cl
M263523
92128666
776271
£29.95
£7.99
25.0%
12 x 5cl
M831115
85828336
776273
£11.89
£1.75
32.1%
12 x 5cl
M074190
85827209
776272
£11.99
£1.75
31.5%
102365 BRP Own Label Spirits Flyer Landscape.indd 1
NEW
EAN
18/12/2020 16:56
FRACTIONALS Improved Pricing Improved PORs – Up to 30% £10.4k sales per year
£2.4k Additional profit per year
HOVIS Improved Pricing Great footfall driver £13.2k Sales per year
£4k Additional profit per year 7
75
.
FIT FOR THE FUTURE
WEBSHOP
WEBSHOP
Our new look website provides a one stop service for retailers with advice and information to help grow your sales. Now mobile optimised it’s never been easier to use
KEY FEATURES – PROMOTIONS
KEY FEATURES LATEST NEWS
SALES OPPORTUNITIES
CURRENT PROMOTION
SCHEMES
This is a New section, always refer to this section or for the latest information including Daily Updates, Bulletins & Popular Links.
Check here every week for great sales opportunities includes NPD & Group Exclusives.
All the information on the current promotion is here, updated and changed each period.
Details are on all our schemes are now available here. Find out how you can join and drive your sales.
PRE-SELL
TRADING PACKS & LEAFLETS
Now easily accessible from the homepage.
Future, Current & Previous Trading packs/Leaflets available here.
14
growth, such as fractional spirits and pricemarked confectionery multipacks; by offering quality brands with high returns such as Hovis bread, Discover the Choice and Euro Shopper; and finally by providing in–demand services such as home delivery via a dedicated app.
Bigger Group Better for All Some of the key opportunities for Londis retailers come by virtue of being part of a larger group.
15
Webshop The final section, entitled Webshop, takes you through the new Londis website, designed to provide a complete service for retailers with advice and information to help grow your sales. Check out the latest news, sales opportunities such as new products and group exclusives,
Some of the available benefits include
current promotions, pre-sells,
access to the Jack’s range plus new EDLP
leaflets and incentive schemes.
Wines, the range of products from The Pizza Company, and Group exclusives from big brand manufacturers.
You can also use the site for training documents and course information, category insight and a digital and social
Your price perception in the eyes of your
media section, including a quickstart guide
shoppers can also be improved with the
and downloadable assets.
option of Retailer Wins on four-packs of beer and through the Tobacco Club scheme.
The site is also optimised for mobile phones, so you can order on the go via your smartphone.
Have you got your Fit for the Future guide yet? Ask your RDM for a copy and arrange a meeting for them to talk you through it.
77
MORE CHOICES. MORE SALES.
TOP NEW PRODUCTS
Top new products Every issue we bring you the latest product launches from your favourite suppliers
Product code
Product desciption
Case size
RSP
M267755
Lambrini Mango
12x250ml
£1.69
M267756
Lambrini Strawberry
12x250ml
£1.69
M215188
Spoilt Pig Smoked Streaky Bacon
8x184g
£3.09
M215096
Spoilt Pig Smoked Bacon
10x184g
£3.49
M215093
Spoilt Pig Usmkoked Bacon
10x184g
£3.49
M268785
Lurpak Lighter Butter
20x250g
£2.20
M266784
Embassy King Size Signature Crush TTT
10x20s
£9.64
M144474
Amoy Coconut Milk
6x400ml
£1.99
M269706
fwip Salted Caramel Gelato
18x160ml
£2.49
M269708
fwip Vanilla Gelato
18x160ml
£2.40
M269705
fwip Natural Frozen Yogurt
18x160ml
£2.49
M269707
fwip Strawberry Sorbet
18x160ml
£2.49
79
TOP NEW PRODUCTS Product code
Product desciption
Case size
RSP
M268804
Barebells Milkshake Banana
8x330ml
£2.49
M268686
Discover The Choice Sausage Rolls PM199
6x180g
£1.99
M268108
Glade Aerosol Floral Blossom
12x300ml
£1.00
M182533
Happy Shopper Sunflower Oil PM189
6x1ltr
£1.89
M268176
Grenade Energy Cherry Bomb
12x330ml
£1.99
M211076
San Pellegrino Aranciata Can
4x6x330ml
£4.49
M211077
San Pellegrino Limonata Cans
4x6x330ml
£4.49
M268006
Haribo Sour Sparks PM100
12x160g
£1.00
M223968
Haribo Balla Stix Strawberry PM100
12x140g
£1.00
M268024
Haribo Twin Snakes PM100
12x160g
£1.00
M269448
Skittles Giats Sour Pouch
15x170g
£1.75
M150224
Brillo Multi Use Soap Pads
12x10pk
£1.50
M266663
MD 20/20 Kiwi Lemon
12 x75cl
£8.69
81
MEET THE BUYER
Say
‘hello’ to...
Amardeep Brar BRP Buyer Category: Chilled
I have been at BRP for more than six years
What is the main focus of activity in the chilled category at the moment?
such as jerk chicken, across the chilled
As we come out of lockdown, we want to
to engage younger shoppers, in particular.
bring retailers back on to the journey of
These products also tend to use leaner
food to go. We expect food to go to grow
meat and are perceived to be more
massively, and I would advise a focus on
healthy.
the category as a key area over the next
Health is high on shoppers’ agenda and a
few months.
Embracing these newer flavours is a way
lot of retailers are driving sales of lighter
Food to go is one of the key objectives for
lines. Our sandwich supplier Urban Eat also
shoppers visiting a convenience store, and
supplies lighter eats such as salad pots,
sales are back in growth as lockdown eases
while a range of Discover the Choice pasta
and people are back out on the road more.
salads have been added to the meal deal
It’s a growing sector and Londis retailers
in Londis.
have the opportunity to recapture some of
There is also demand for gluten-free, dairy-
those shoppers by re-engaging them with their offer. Next year, the market is forecast to increase by more than 30%, according to Luminar Intelligence.
free and vegan lines, too.
What is the key advice for retailers to follow to engage shoppers with chilled food to go?
What are the key product trends in the market?
It is important to have a focus on occasions
In terms of flavours, Indian and Chinese
meet all consumer needs.
flavours have been dominant for a while. However, there is a growing interest in American, African and Caribbean flavours,
82
snacking category.
– breakfast, mid-morning, lunchtimes – to
You should stock a core range of sandwiches, and also have a few pastry
options. Depending on the size of the chiller, you should consider having a breadth of offer covering sandwiches,
1
pastries, salads, and possibly sushi too. We work with Urban Eat which has a full
Focus on food to go oc casions, such as breakfa st, mid-morning, and lunch time products.
range of 40 plus lunchtime products, but it’s worth remembering that core lines such as BLT and cheese ploughmans sandwiches appeal all the time. The chilled pastry offer, such as the Wall’s range, has a different shopper profile and tends to appeal to older, more traditional shoppers. Pastry sales
2
Maintain a core range of sandwiches, supplemented with a few pastry options
3
Broaden your offer with lighter eats such as salad pots
4
are still very good and the products tap into different meal occasions, as they can be a lunchtime item, a snack, or part of an evening meal.
5
Also, make use of POS material when available and engage shoppers by
MEET THE BUYER
Top tips!
Amardeep’s
Healthier products and modern flavours will increase your appeal to younger shoppers Use pos material where
it is available
offering them a meal deal at lunchtimes.
What other product categories do you look after? I am also the buyer for deli meat, and there is quite a big overlap with food to go here. Chilled meat snacks fall into a number of different meal occasions, like lunchtime and afternoon snacking, or on the way home from work or school. Discover the Choice snacking products such as mini sausages, mini sausage rolls, savoury eggs, chicken bites are all doing really well. Fridge Raiders are also doing very well.
promotional activity during the back to
I’m pleased with. They are a lighter
School period in NP7, and retailers will
eat and have a point of difference to
be able to make a good margin.
traditional sandwiches as an alternative
What are the dynamics in the butters and spreads category?
“finger food”.
One new line that is interesting is
Tofu roll, a Katsu chicken fillet with dip,
the Lurpak Lighter block. It’s a lighter
and a Katsu chicken roll.
product without compromising on
Sushi is a demographic driven line so
– a smoked salmon sushi set, a vegan
the taste, and it should appeal to new
it will appeal more in some areas than
consumers without taking away sales
others, but they are all single pick lines,
from other lines.
chicken snacks fit very well into the
What exciting new chilled products are now available to Londis retailers?
lunchtime occasion. They will feature in
We’ve just added some sushi lines which
Products like Peperami and Grab It
The Tanpopo Sushi range has four lines
so you can try just one of each variety and drive the breadth of your range with very low risk.
New sushi range Product code
Product description
Case size
WSP
RSP
POR
M269148
Chicken Katsu Sushi Roll 160g
1
£2.50
£3.50
29%
M269149
Spicy Tofu Sushi Roll 150g
1
£2.25
£3.50
36%
M269173
Chicken Katsu Dipper 100g
1
£1.35
£2.00
33%
M269303
Smoked Salmon Sushi Set 130g
1
£2.40
£3.60
33%
83
BACK TO SCHOOL
Lessons in lunch
Time to study your Back to School range The Back to School period is a great opportunity to create incremental sales and to offer solutions to busy parents in your neighbourhood. And don’t forget the healthier options and stationery products.
the rhythm of parents’ daily lives will be
Key things are multipacks of soft drinks,
the long–awaited return to something
different so quick, easy, nutritious and
savoury snacks, sweet treats but also
like normality for school children
good value evening meal solutions will
some healthy options. You need to have
and their parents after over a year of
also be at the front of shoppers’ minds.
credible alternatives for kids, but also
disrupted and interrupted education and attendance patterns due to the lockdown.
What is more, the start of term means additional categories such as stationery
ones that appeal to the mums making up the packed lunches.
will be in demand for a period of time,
“We will be checking the promotional
This means that the start of the new
giving retailers the opportunity to make
calendar for Londis for some back
school year provides a new opportunity
additional sales of high margin products.
to school products, looking to see
to deliver additional sales across a number of different categories in store. The return of school means the return of lunchboxes, so all the items that go into making up sandwiches and other essential parts of a packed lunch can expect to see a prolonged spike in sales. The period also adds and extra dimension to food to go, with school age youngsters spending their lunch money on sandwiches, other lunch options and snacks in-store, as well as drinks and treats on their way home. In addition, with children back at school,
For Terry Caton of Londis in Chesterfield, Derbyshire, it is an occasion worth focusing on. “Back To School is a bit like Easter and Christmas – you have to plan for it, and it’s never too early to start,” he says.
promotion.”
Back to basics The new school year can be a challenging time for parents, so they will welcome any lunch ideas that are quick and easy for them to find and prepare,
August so we are currently reviewing the
that are healthy and that kids will love.
will be important during the Back to School period.
The first step is to ensure you have a good proposition when it comes to the staple lunchtime and sandwich making
“We will also make sure we have a good
products, and in period NP6 (running
range of products for packed lunches.
until 29th August) Londis has offers for
Top tips! 1
what is available and what will be on
“We have a small refit due at the end of whole food to go range, but this area
BACK TO SCHOOL
September 2021 looks like it will see
Check your local authority website for e the start date of th our new school year in y area.
Focus on quick and easy solutions for parents
2
Offer staple lunchtime and sandwich-making products
3
Look out for relevant promotions
4
Follow the ongoing trend towards healthier options
85
ARE YOU READY FOR NATASHA’S LAW? 1ST OCTOBER 2021
Do you have a wrapped Food to Go offer?
Do you package your In-Store Bakery products?
WHAT IS HAPPENING? Revised legislation comes into force on October 1st 2021 to further protect allergy sufferers and give them confidence in the food they purchase, by requiring more types of food to have potentially life-saving allergen information provided on the label.
WHAT TYPES OF FOOD ARE AFFECTED? The law applies to a category called ‘prepacked for direct sale’ (PPDS) i.e. food packaged at the same place it is offered for sale to the consumer which includes pre-wrapped products that are kept within a unit or behind a counter.
Egg Mayonnaise Baguette A large helping of egg and mayonnaise, in a crusty white baguette INGREDIENTS: Egg Mayonnaise [Hard Boiled Egg (71%), Water, Rapeseed Oil, Cornflour, Egg Yolk Powder, Spirit Vinegar, Sugar, Dijon Mustard (Water, Mustard Seed, Spirit Vinegar, Salt), White Wine Vinegar, Salt, White Pepper], White Demi Baguette [Wheat Flour, Water, Yeast, Salt, Wheat Gluten, Deactivated Yeast, Emulsifier (Rapeseed Lecithin), Dextrose, Flour Treatment Agent (Ascorbic Acid)].
WHAT WOULD HAPPEN IF I DO NOT COMPLY? Failure to comply with the new regulations will attract substantial and unlimited financial penalties, and such a breach may carry a criminal offence.
DOES THIS AFFECT MY OUTLET? If you display any of your In-Store Bakery or Food-to-Go products packaged, then you are affected. Your Country Choice Sales Representative will be able to advise you further.
WHAT INFORMATION IS REQUIRED ON THE LABEL? All PPDS food will need to have a label showing (i) the name and quantity of the food and (ii) a full ingredient list with the 14 declarable allergens clearly emphasised on the ingredients list when present.
ALLERGY ADVICE: Allergens in the ingredients list are shown in bold. Nut and Other Food Allergies: Please be aware that there may be traces of nuts, seeds and other allergens in any of our products. Keep Refrigerated. May contain egg shell.
£1.99
… If so, the rules are changing!
use by 31/03/2021
Country Choice, Orpington, Kent, BR5 3QD
For further information on Natasha’s Law, contact your Country Choice fieldsales representative or telesales advisor on 0344 8920399 or visit www.countrychoice.co.uk
75p and Seriously Cheddar at £2.99 (350g).
HAVE YOUR SAY…
A proven winner with kids is the Dairylea
Back To School is a bit like Easter and Christmas – you have to plan for it, and it’s never too early to start.
Lunchables and Dunkers ranges and many of these lines, plus Philadelphia Light Snack packs, are on offer at any two for £1.20. Other products from the Dairylea range – Cheese Slices (PM170 and unmarked), Cheese Spread, and Triangles are on offer
the food items that children select for
I am really conscious of providing healthier options, and we promote fruit regularly. Sixth formers are very different now compared to a few years ago! They are much more likely to be looking for protein drinks than Mars bars.
themselves.
Terry Caton, Londis Chesterfield
at two for £2.50.
Healthy options Awareness of the importance of healthy diets for young people has never been higher, and this is reflected in how parents feed their children as well as, increasingly,
BACK TO SCHOOL
Hovis bread at 99p, six soft white rolls for
Dairylea Deal Any 2 for £1.20 Dairylea Dunkers Ritz 43g Dairylea Dunkers Ritz 43g PM69 Dairylea Dunkers Jumbo 41g Dairylea Dunkers Jumbo 41g PM69 Dairylea Dunkers Breadsticks 43g Dairylea Dunkers Breadsticks 43g PM69 Philadelphia Light Snack 42g
Rice crackers and oat cakes are better-for-
– and colourful – with Farm Fresh
you alternatives to crisps and biscuits and,
raspberries, blackberries, blueberries,
instead of preparing traditional sandwiches,
grapes and strawberries all at ‘Any 2 for
some parents may opt instead for pitta
£4’. A great way to take advantage of these
or wraps stuffed with salad, so make sure
offers is with the new Mixed Berry case,
that items such as lettuce, tomatoes and
comprising six packs of strawberries, four
cucumber are within sight of anyone on a
of blueberries and two raspberries. Case
lunchbox mission.
sizes have also recently been reduced for a
Families are also increasingly aware of the important role of fresh fruit in a healthy
number of Farm Fresh fruit and salad lines to help manage wastage.
diet, and this category can also deliver
Terry Caton has made a concerted effort
healthy sales at Back to School time.
in recent years to make sure healthy
Londis retailers can help keep it healthy
options such as fruit are available and easily accessible to shoppers of all ages.
87
Code: M234576 TM, ®, © 2021 KELLOGG Company.
Don't forget the stationery
healthier options, and we promote fruit regularly,” he says. “We always have
PLAN AHEAD: Back-to-school can start as early as the
pieces of fruit by the counter that can be
beginning of summer holidays for young people.
purchased singly. GET THE CORE RANGE RIGHT: must-haves include pens,
“Healthier choices for lunchboxes often
pencils, notebooks, rulers, pencil cases and calculators.
means choosing things like flavoured waters instead of the normal carbonates.”
GET THE BALANCE RIGHT: a more extensive range would
Terry continues: “We also stock protein
also include writing products covering pencils (HB and
lines like bars and drinks in-store. Sixth
coloured), pens, highlighters and correction products; note,
formers are very different now compared
project and study books; ring binders, display files, and
to a few years ago! They are much more
document wallets; and scholastic products including erasers,
likely to be looking for protein drinks than
sharpeners, maths sets and rulers.
Mars bars.”
BACK TO SCHOOL
“I am really conscious of providing
STICK TO BRAND LEADERS: For back-to-school the brands
After school
worth noting are Silvine, Pukka, Bic, Anker, County, Helix,
Plenty of youngsters do still have a sweet
Sellotape, Bostik, UHU, Pritt, Loctite, Tipp-Ex, Pentel, Pilot, Parker, Stabilo, Papermate, Berol and Sharpie.
tooth however, and there are some great deals available on
GO GREEN: Also consider some eco-friendly
sweet snacking for kids to share and enjoy on their way home.
stationery products, as demand for these is growing.
The Flipz range of pretzels –
BUT DON’T OVERSTOCK: Wholesalers in the Club
Milk Chocolate, Salted Caramel,
Group have experienced staff who know what
Strawberry and Cookies & Cream
sells best in specific types of shops and locations,
styles are on offer at £1 per bag,
plus planning aids to help retailers make their
and the offer also cover McVitie’s
stationery ranges ideal for the locations they
Jaffa Nibbles.
serve.
Bags of Haribo sweets also feature in ‘two for £1.50’ deal covering Starmix, Tangfastic, Supermix, Chamallows, Goldbears, Giant Strawberries, Sour
Advice provided by David Fleming, Club Group
Stationery lines are available through Central Billing
Sparks, Twin Snakes, Bubblegum Zing Bottles and Strawberry Balla Stixx.
All of these items are pricemarked at £1 so
Beef burgers, mixed veg and potato
the deal will look great value on shelf.
waffles plus Vienetta all for £5.
Evening meal deals It’s not just during school hours that shoppers will be looking for convenient solutions. When children come home from school, under-pressure parents will be looking for quick, tasty and nutritious evening meals. Londis has plenty of meal deal options for busy parents running starting during NP6 (August) and continuing through the back to school period, including:
Birds Eye Meal for £5 – Chicken or
Ristorante Pizzas – Buy one, get one free. Five flavours are available.
Kirstys ready meals – £1 saving, now just £2.29. Chicken and rice, cottage pie, beef and celeriac mash, beef lasagne, and lentil cottage pie varieties.
Jack’s Stir fry – Buy one stir fry, one sauce, and one noodle for £3. Mushroom, Pepper and Vegetable & Bean Sprout Stir Fry varieties, choice of Chinese Style and Sweet Chilli sauces.
89
Financial Grants Covid-19 Fund & Advice Counselling & CBT Support AI Emotional Support Health and Wellbeing
WE’RE HERE We provide emotional, practical and financial support for all grocery colleagues through the 24/7 Helpline and website.
Online Wellbeing Community for ages 11-25 Family & Relationship Support Workplace Critical Incident Support Managers Help & Information line Telephone Information Specialists Debt Advice
Scan the QR Code
GROCERYAID HELPLINE:
08088 021 122
Gambling Support Legal Advice
Follow us: Back to Work Support
groceryaid.org.uk
LONDIS TOBACCO CLUB
Make more, save more
Join the Club and
instantly add 2% to your profits!
Tobacco remains an important category and by joining the Londis Tobacco Club, retailers can increase footfall, increase sales and grow profits by 2% thanks to lower WSPs on a range of best-selling products. The tobacco category remains massively
at RSP or below, retailers gain instant
important to Londis retailers, driving
access to lower WSPs. That in turn delivers
significant footfall and sales every day.
PORs that are boosted by 2% on every
Despite the pressure on the category from
sale. Additionally, by selling at competitive
increasingly tough legislation and the
RSPs or below, Londis retailers are likely to
growth of alternatives like vaping and other
benefit from increased footfall.
nicotine replacement products, the tobacco category remains resilient. The latest Tobacco Manufacturers Association data shows that the category is still worth more than £18bn in sales to retailers every year. That’s a huge category by any standard so it’s important to stay on top of it, but there’s one easy way to instantly convert more of those sales into bigger profits: join the Londis Tobacco Club. The concept is simple: in return for agreeing to stock and sell certain products
And when these shoppers visit your store
PLAYERS KING SIZE REAL RED 10 X 20S CODE WSP RSP POR
Save £1.59
M249043 £74.20 / £72.61 £9.50 6.3% / 8.3%
91
X TO BO
NEW - M
M
ING FRO OV
TOBACCO
PAPERS
FILTERS
H
P
OUC
the chances are they will also pick up additional lines, boosting your basket spend and further increasing your sales and profits.
Value focus It’s hard to overstate the importance of competitive pricing in the tobacco category. The last 18 months have ensured that shoppers are more focused on value than ever before and nowhere
PLAYERS SUPERKINGS REAL RED Save 10 X 20S CODE WSP RSP POR
£1.59 M249053 £74.20 / £72.61 £9.50 6.3% / 8.3%
is this more vital than in the tobacco
PLAYERS SUPERKINGS GREEN Save FILTER £1.59 10 X 20S CODE WSP RSP POR
M256753 £74.20 / £72.61 £9.50 6.3% / 8.3%
LONDIS TOBACCO CLUB
for their cigarettes or RYO products,
category.
GOLD LEAF RYO + PAPERS 5 X 30G
GOLD LEAF RYO + PAPERS 5 X 50G
CARLTON SUPERKINGS RED 10 X 20S
CODE WSP RSP POR
CODE WSP RSP POR
CODE WSP RSP POR
M248804 £48.00 / £46.93 £12.80 10% / 12% Save £1.07
M248805 £78.75 / £77.00 £21.00 10% / 12% Save £1.75
HAVE YOUR SAY… We have seen increases in sales as a result of being in the Tobacco Club because there is a benefit for the shopper.
1
M248743 £74.91 / £73.32 £9.50 5.4% / 7.4% Save £1.59
Top tips! Enhanced wholesale prices for Club members.
Tobacco shoppers are price conscious and, with the retailer sticking to the RSP, they know they are getting value.
2
Competitive retail prices for shoppers.
The key thing is to maintain availability at the same time, because in that way you are maintaining shopper confidence and driving footfall as a result.
3
Better profits with an additional 2% POR on every product.
4
11 top-selling products included.
5
Contact your RDM for details
Terry Caton, Londis Chesterfield
93
Stock the #1 World Beer Brand
+18%
HIGHER ROS THAN THE NEXT SMALL WORLD BEER BOTTLE PACK IN 2020*
©2021 AB InBev UK Limited, all rights reserved. *Neilsen Total Impulse | Volume Sales WE02.01.21
CODE WSP RSP POR
M248728 £74.91 / £73.32 £9.50 5.4% / 7.4%
HAVE YOUR SAY… Save £1.59
L&B KING SIZE BLUE REAL BLUE 10 X 20S CODE WSP RSP POR
M248929 £75.29 / £72.61 £9.50 6.3% / 8.3%
Save £2.68
L&B ORIGINAL RYO 5X30G CODE WSP RSP POR
M254257 £49.38 / £48.31 £12.80 7.4% / 9.4%
LONDIS TOBACCO CLUB
CARLTON KING SIZE RED 10 X 20S
The Londis Tobacco Club is really a no-brainer for me. We get a guaranteed POR boost of 2% on every qualifying pack of cigarettes or pouch of RYO tobacco we sell and our shoppers are guaranteed competitive pricing. There’s no fuss or complicated sign-ups involved – you just sell the products at RSP and Londis does the rest. It improves footfall, sales and profits for us, so why wouldn’t we? Tobacco is still a big category and the Londis Tobacco Club is an instant way to improve margins while keeping the price to the shopper competitive.
S ave u p t o
Jag Brar, Londis Culverhay Stores
£2.68
Save £1.07
p e r o u te r
Product code
Product description
Case size
WSP
RSP
POR
M249043
Players King Size Real Red
10 x 20s
£72.61 £9.50
8.3%
M249053
Players Superkings Real Red
10 x 20s
£72.61 £9.50
8.3%
M256753
Players Superkings Green Filter
10 x 20s
£72.61 £9.50
8.3%
M248804
Gold Leaf RYO + Papers
5 x 30g
£46.93 £12.80 12.0%
M248805
Gold Leaf RYO + Papers
5 x 50g
£77.00 £21.00 12.0%
M248743
Carlton Superkings Red
10 x 20s
£73.32 £9.50
7.4%
M248728
Carlton King Size Red
10 x 20s
£73.32 £9.50
7.4%
M248929
L&B King Size Blue Real Blue
10 x 20s
£72.61 £9.50
8.3%
M254257
L&B Original RYO
5 x 30g
£48.31 £12.80 9.4%
M256724
Carlton Superkings Green Filter
10 x 20s
£73.32 £9.50
M249306
Riverstone RYO
5 x 30g
£48.18 £12.80 9.7%
7.4%
FOR MORE INFORMATION, SPEAK TO YOUR RDM TODAY 95
Tobacco has always been an important category and even more so with the pandemic. We have been in the Tobacco Club since it started and it includes some of our top-selling lines. It has helped us to grow sales by selling at RSP, which shoppers like, whilst still being able to maintain a good margin. Tobacco shoppers visit our stores more frequently and have a higher basket spend. The ability to sell at RSP sends out a value message that in my view then reflects on the rest of the store. Roger Perry, Londis Leven Services, Catwick
LONDIS TOBACCO CLUB
CARLTON SUPERKINGS GREEN FILTER 10 X 20S
HAVE YOUR SAY…
CODE WSP RSP POR
M256724 £74.91 / £73.32 £9.50 Save 5.4% / 7.4% £1.59
RIVERSTONE RYO 5 X 30G CODE WSP RSP POR
M249306 £49.25 / £48.18 £12.80 7.7% / 9.7%
Save £1.07
2%
Ex tra prof it on ever y prod uc t
Economy cigarettes and RYO are the
products to ensure that Londis retailers
maintaining good stock levels on the 11
two segments of the category that have
can cater for their shoppers’ specific
top-selling lines featured in the Londis
been growing fastest in recent years with
requirements while guaranteeing a 2% POR
Tobacco Club and watching the extra profit
Imperial Tobacco estimating, for instance,
boost on every pack sold.
mount up in the till.
How to join
One trend that’s also worth bearing in
It couldn’t be simpler to join and start
mind is ‘dual’ smoking: shoppers switching
benefitting immediately, speak to your
between cigarettes and RYO products to
Cigarettes, however, still account for more
RDM today for more information. All that
suit difference occasions. Imperial Tobacco
than half of all sales – 52.7% - according
retailers have to do is agree to set their
estimates that a quarter of adult smokers
to the same estimates, and it’s value for
RSPs to the levels highlighted in the tables
are now dual smokers - so it’s clearly
money that is the key driver.
featured in this article or below. Once
critical to maintain a strong product range
The products featured in the Londis
you’ve done that, you’ll see the lower
across all categories. By joining the Londis
WSPs charged on your invoice, no credits
Tobacco Club, retailers can achieve this
Players, Gold Leaf, Carlton and L&B.
required. It’s that simple!
quickly and easily, while also boosting their
The 11-strong range includes four RYO
From then on, it’s simply a case of
that RYO is currently growing at 30% yearon-year and now accounts for around 45% of all tobacco sales.
Tobacco Club include major brands like
PORs on every sale.
FOR MORE INFORMATION, SPEAK TO YOUR RDM TODAY 97
THE POWER OF PETCARE IN CONVENIENCE 50%
of UK Households own a pet1
TOTAL GB VALUE CHANGE BY SEGMENT 4
Pet Food & Litter worth
£2.9bn2
57%
Pet owners spend
15% more across other categories2
shoppers like Price Marked Packs3
11.2%
4.3% 2.2%
TOTAL DOG
1.6%
DOG TREATS 16.9%
DOG DRY -2.2%
DOG POUCH/TRAY
2.0% TOTAL CAT
CAT TREATS
CAT DRY -5.9%
CAT CAN -3.5%
DOG CAN
3.2%
3.0%
CAT LUXURY POUCH/TRAY
CAT EVERYDAY POUCH/TRAY
CAT LITTER -0.7%
No.1
Dog Wet Single Serve Brand 5
No.1
Dog Care and Treats Brand 7
No.1
Cat Care and Treats Brand 7
No.1 growth driving Cat Wet Single Serve brand6
STOCK UP ON THESE PACKS NOW Sources: 1 Mars Pet Ownership Study 2017. 2 Mars Petcare State of the Nation Pet Report 2020. 3 IGD 2020. 4 Nielsen Homescan Total GB Purchase Value 52 Weekly WE 24.04.21 5 Purchase Value MAT - Nielsen CPS Total GB we 03.10.20. 6 Absolute Value Change YoY MAT - Nielsen CPS Total GB we 03.10.20. 7 Purchase Value MAT - Nielsen CPS Total GB we 31.10.20.
HOT WEATHER CLUB
Join the club
The cool solution to growing sales on hot days
Club Benefits it Earn £7.50–£30 cred with each allocation – Stay in stock of best selling lines Orders are triggered automatically by hot weather
The Londis Hot Weather Club allows you to maximise your ice cream sales and profits by being prepared before any big improvement in the weather. Everyone enjoys a spell of hot sunshine, but
will automatically receive an allocation of
a sudden rise in the temperature can cause
best-selling impulse ice cream lines when
operational issues for retailers as a sudden
the temperature suddenly spikes, meaning
demand for warm-weather products can
you need never miss out on an immediate
outstrip the stock in your store, putting
sales opportunity. And what is more, each
more pressure on you to make the next
of the maximum of four allocations comes
order big enough, and to make it on time.
with a credit to your account, meaning that
But with the Londis Hot Weather Club, you
you are getting a significant discount on
99
I recommend this scheme as a useful way of maintaining stock of key ice cream lines during a sudden hot weather spell. The extra discount is an added bonus.
HOT WEATHER CLUB
HAVE YOUR SAY…
Kamlesh Patel, Londis Manor Park
the price of many of the nation’s most indemand ice cream lines. It’s a win-win, as it means shoppers can have confidence in you to stay in stock, meaning extra footfall and sales, while you receive top-selling lines at a discounted price, meaning extra profit for you. Figures show that last year there was a 5% uplift in impulse ice cream sales from stores that joined the Club, compared to a 17% decrease from other Londis stores. And, with the knowledge that deliveries are generated automatically by a rise in temperature, you can have complete peace of mind and enjoy the warm weather that little bit more.
How it works Research shows that ice cream sales spike when the temperature rises by 5°C, starting from a base of 18°C, so this is used as the trigger for the automatic allocation of stock. Club members can choose a five or a ten–case allocation. Stores with a fivecase allocation receive a £10 credit for the first allocation and then £7.50 credit per subsequent allocation, while for a 10-case allocation there is a £30 credit for the first allocation and then £20 credit for each one following. Each allocation will include the same lines,
HAVE YOUR SAY… Hot Weather Club is another example of Londis thinking ahead for their stores with ever changing trends and climates, in this case a sudden improvement in the weather. This means we don’t get caught out with an increase in demand for impulse ice cream. I always try to ensure I have maximum availability in my store and the Hot Weather Club is just another way I am supported by Londis. Bharat Patel, Londis East Grinstead
101
STOCK UP NOW on
The No. 1 Premium Gin Available in 5cl, 70cl & RTD formats
Premium Gin is growing
+28% Providing a
big opportunity (Nielsen September 2020)
Bombay Sapphire Bombay Sapphire Bombay Sapphire & TONIC RTD Bombay BRAMBLE & TONIC RTD
12x5CL 6X70CL 12x250ml 12x250ml
M247652 M73920 M254595 M268908
ENJOY RESPONSIBLY ©2021 BOMBAY SAPPHIRE AND ITS TRADE DRESS ARE TRADEMARKS
HOT WEATHER CLUB
Receive a credit of up to £30! HAVE YOUR SAY… and Londis will not allocate more than once in any three-week period. The allocation will be dispatched a maximum of four times between April and August. Speak to your RDM for more details.
The Hot Weather Club has been a very good initiative by Londis as any spikes in the weather have always led to a spike in impulse ice cream sales and, being so busy with the operation of my store, we often used to get caught out.
Solero Exotic; Calippo Orange and Ben &
By knowing that we will receive an automatic allocation during a spike in the weather has really helped with availability and demand. As a result, I have increased my allocation from the five-case to the ten-case deal.
Jerry’s Peace Pop.
Dave Peacock, Londis Romsey
This year’s ten lines features four Magnum varieties – Classic, White Chocolate, Mint and Double Caramel – plus Cornetto Strawberry and Cornetto Soft; Twister;
This list includes the top six impulse ice cream skus in Great Britain, according to Nielsen figures.
Product code
Product description
Case size
WSP
RSP
POR
M202802
Magnum Classic
20x110ml
£21.25 £1.90
32.9%
M202787
Magnum White Chocolate
20x110ml
£21.25 £1.90
32.9%
M202843
Magnum Mint
20x110ml
£21.25 £1.90
32.9%
M203474
Magnum Double Caramel
20x88ml
£22.16 £1.90
30.0%
M738633
Twister
35x80ml
£24.50 £1.40
40.0%
M202785
Solero Exotic
25x90ml
£19.50 £1.40
33.1%
M432960
Calippo Orange
24x105ml
£13.01 £1.19
45.3%
M265833
Ben & Jerry’s Peace Pop
20x80ml
£24.00 £2.00
28.0%
M247412
Cornetto Strawberry
24x120ml
£17.65 £1.40
37.0%
M265836
Cornetto Soft
24x140ml
£20.00 £1.49
28.6%
103
VIEWPOINT: ACS
Working for meaningful change
Community
s r e t t a m
You will have seen a lot of activity from us,
abuse are unacceptable and should not be
over a sustained period of time, focused
tolerated under any circumstances.
on tackling violence and abuse against shopworkers. Going right back to the
Enough really is enough – the Government
#AlwaysReportAbuse campaign we ran for
cannot continue to ignore the evidence
the Home Office in 2019, to the broader
that has been presented to them by
#ShopKind campaign we launched with
the Committee, our fellow retailers and
over 100 retailers this Spring, through to
industry bodies such as ourselves. The
numerous reports, consultation responses
problem of violence and abuse against
and meetings, it’s in our DNA to press for
colleagues working in our sector is getting
Government, the police, the courts and
worse and these incidents have serious and
retailers themselves to do more to report
long-lasting impacts on the individuals,
and deal with crime.
stores and communities involved.
Recently, the Home Affairs Committee
Local shops need urgent and effective
published a report on violence and abuse
intervention to stop violence and abuse
towards retail workers, which urges the
in stores and we’re pleased that the
Government to do more to protect people
Committee’s report recognised the
working in local shops. The publication of
vital role that shopworkers play in our
this report sadly won’t be the end of the
communities and echoed our calls
story and we will continue to see crimes
for meaningful change to protect our
committed against our members and their
colleagues.
colleagues, but it is a significant milestone not least because it defines a blueprint for
As always, if you have any questions about
tacking this problem.
our work on crime, please get in touch with a member of the ACS team.
The Committee’s report makes a number key recommendations, including calls for ‘much stronger and more serious response from the police’ when incidents are reported and this would make a real difference for retailers to know that they can rely on the justice system to take these incidents seriously and provide them with the support that they so desperately need. Our 2021 Crime Report, referenced by the Committee, shows that 89% of people working in local shops have suffered some form of abuse over the last year. I think that we can all agree that this is a startlingly high figure, incidents of violence and
James Lowman ACS Chief Executive
105
LET'S CELEBRATE
with our new members and longstanding partners
Londis – Messingham Scunthorpe, Lincolnshire Londis – Lonsdale Road Southend-on-Sea, Essex
Londis – Mottingham Supermarket Mottingham, Kent
Londis – Woodley Flowers Newquay, Cornwall
Londis – Mid Glamorgan S/S Aberdare, Mid Glamorgan
Londis – Wigan Road Wigan, Lancashire
Londis – Mattishall Mattishall, Norfolk
Londis – Westward Ho! Westward Ho!, Devon
Londis – Maerdy Rhondda Cynon Taff, Mid Glamorgan
Londis – Westgate Plaza West Bromwich, West Midlands
Londis – Llanrwst Conway, Carmarthenshire
Londis – Wellworth South Kensington, London
Londis – Leominster Leominster, Herefordshire
Londis – Trishool Convenience Grays, Essex
Londis – Lakenheath Tamworth, West Midlands
Londis – Eastgate Services Narberth, Powys Londis – Dyffryn Service Station Isle of Anglesey, Gwynedd Londis – Dunstable High Street Dunstable, Bedfordshire Londis – Culzean Maybole, Ayrshire Londis – Cippenham Cippenham, Berkshire Londis – Chertsey Chertsey, Surrey Londis – Chalgrove Chalgrove, Oxfordshire Londis – Cannock Cannock, Staffordshire
Londis – The Local Surbiton, Surrey
Londis – Kip Hill Service Station Manchester
Londis – Thatcham Thatcham, Berkshire
Londis – Kings Heath Birmingham
Londis – Broadway Urmston, Manchester
Londis – Shoprams Lincoln
Londis – Kelvedon Kelvedon, Essex
Londis – Ruskin Parade South Croydon, Surrey
Londis – JD Stores Upper Cwmbran, Gwent
Londis – Broadmead Avenue Stores Northampton
Londis – Presto Islington, London
Londis – Hunts Cross Liverpool
Londis – Porthill Stoke-on-Trent, Staffordshire
Londis – Howardsgate Welwyn Garden City, Hertfordshire
Londis – Park Stores Blagdon, Somerset
Londis – Hesketh Bank Stores Hesketh Bank, Lancashire
Londis – Ouston Filling Station Chester-Le-Street, County Durham
Londis rd Mae y, Mid Glamorgan
106
New stores
Londis – Camstone Whetston, Leicestershire
Londis – Braunstone Leicester Londis – Boothferry Road Hull, East Riding of Yorkshire Londis – Blofield Norwich, Norfolk Londis – Bebington Wirral, Merseyside
Londis – Handel Parade Edgware, Middlesex
Londis – Aubyn Square Roehampton, London
Londis – Northchapel Petworth, West Sussex
Londis – Goldernhill Stoke-on-Trent, Staffordshire
Londis – Ashi Stores Barry, Mid Glamorgan
Londis – Newton Hill Wakefield, West Yorkshire
Londis – Gerard Avenue York, West Yorkshire
Londis – Newport Newport, Gwent
Londis – Gateway Crewe, Cheshire
Londis – Netherton Huddersfield, West Yorkshire
Londis – Francis Road Leyton, London
Londis – Mount Gorton, Greater Manchester
Londis – Eton Express Windsor, Berkshire Londis – Eldwick Stores Bingley, West Yorkshire
Londis – Armthorpe Armthorpe, South Yorkshire Londis – Addlestone Addlestone, Surrey Londis – Hamptons Food & Wine Wembley, Middlesex
LONDIS BIRTHDAYS
Londis birthdays Many happy returns to all those celebrating their time with us. More than just a brand, Londis is a family of like-minded convenience retailers whose focus is to provide a much-needed service to their local community
5
1
YEARS
2
3
4
5
6
7
8
9
10
11
10
12
YEARS
13
14
15
16
17
18
19
20
21
Bav’s Convenience Store Wardley, Greater Manchester Londis Kettering Kettering, Northamptonshire
15
YEARS
23
Londis Nassington Peterborough, Cambridgeshire
24
Londis Erith Erith, Kent
25
Watson Way Post Office & Stores Basingstoke, Hampshire
26
Londis St Albans St Albans, Hertfordshire
27
Catheralls St Asaph, Clwyd
28
Triangle North Cave Brough, East Riding
29
Meteor Services Brough, East Riding
30
Junction Services Hull, East Riding Marfleet Services Hull, East Riding
20
New Cross Garage Beith, Ayrshire
H&D Mini Market Manchester Londis Bedford Bedford Cashcount New Cross Road, London Holbeach Supermarket Spalding, Lincolnshire Lancashire Hill Service Station Stockport, Greater Manchester Londis Lowestoft Lowestoft, Sussex Castle Stores Rowlands Castle, Hampshire
32
Brookside Stores Rugby, Warwickshire
34
30
YEARS
Wood Street PO & Stores Guildford, Surrey
Masters Lancaster, Lancashire
33
Londis Cheltenham Cheltenham, Gloucestershire
Cubert Post Office Stores Newquay, Cornwall
31
YEARS
Shell Service Station New Cross Road, London
Cliftonhill Service Station Coatbridge, Lanarkshire
22
35
Weston Lane News & Off Licence Otley, West Yorkshire Odedra Newsagents Northampton Londis Supermarket Oxford
Thorn Service Station Glasgow Grove Vale Filling Station London
15
YEARS
Broomfield Services Glasgow Londis Soham Soham, Cambridgeshire Heath Stores Tonbridge, Kent SA&MS Patel Abbots Langley, Hertfordshire
es
Chris & Kate Young, Castle Stor Rowlands Castle, Hampshire
107
T S E T S A F E H T S I R E T S MON
OW T H R G Y R O G E T F THAT ER. O Y CA G % R 1 E 5 N D E N F A O 72% O N ST M NPD COMES FROROWTH IS DRIVEN BY M G
NEW FROM MONSTER
M264535
M265452
M264536
TO FIND OUT MORE CALL 0808 1000 000 OR EMAIL CONNECT@CCEP.COM ®
®
®
©2020 Monster Energy Company. All rights Reserved. MONSTER ENERGY , , MONSTER ENERGY ULTRA are all registered trademarks of Monster Energy Company. Monster is the fastest growing energy brand. Nielsen Home MAT Value Total Coverage inclu discounter’s w/e 05.09.20. 72% of energy category growth comes from NPD and 51% of that growth is driven by Monster. Nielsen total coverage value MAT: w/e 03.10.20