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Booker invests £5m in value campaign Londis reveals new Store of The Future Build momentum over the spring season Vol 37 Issue 1 January-February 2024
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.. e u s s i s i In th 36
7
BOOKER INVESTS IN VALUE
36 GET SET FOR SPRING
Booker has invested more than £5 in
Build momentum through the Spring months
delivering Amazing Value to its retail
with some fantastic Londis promotions.
customers at the start of the year.
9
COMMUNITY NEWS A round up of news from the Londis
Seasonal opportunities
40 JACK’S UPDATE Bag additional sales and profits with Jack’s relaunched confectionery range
community.
10 SALES SOAR IN DECEMBER
The spring season offers a host of profit-boosting opportunities and the Londis promotional package will help you unlock them.
Shoppers supported local stores in the run up
43 NEW PRODUCT UPDATE A round up of some of the top new products to hit the shelves
to Christmas.
13 ENERGY SUPPORT
40
48 MEET THE TEAM Booker’s Head of Transport Maria
Energy regulator Ofgem unveils plans to
Chittenden tells us about the vital role she
extend free dispute support to more retailers.
plays in keeping stores stocked up.
17 GROCERYAID UPDATE
51 SUSTAINABILITY UPDATE
Booker will lead a unique Dragon Boat Race
Booker has a package of support to help you
this summer in support of industry charity
run your store more efficiently
GroceryAid.
18 FIT FOR THE FUTURE Take a look inside the first of Londis’ new
Bags of success The Jack’s range of confectionery has been refreshed and updated to drive basket spend and footfall for your store.
55 ACS VIEWPOINT What will a general election mean for independent retailers?
concept stores.
24 FORWARD THINKING The future looks bright for Londis Chattham Waters.
30 FRESH APPROACH Baskets are bulging at new look Londis Falmouth.
Booker Retail Partners
IT and Customer Services Opening hours
Tel: 0870 050 0158
For customer services: 6am–9pm (Monday to Friday)
Opening hours: 8am–5:30pm
For IT: 7am–9pm (Monday to Friday)
Monday to Friday
Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk
Helpdesk: 0800 298 0758 Londis News team: londisnews@londis.co.uk
43
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WELCOME
A fresh
Start
Londis has all the support you need to help you get your 2024 off to a winning start.
A very warm welcome to your first issue of Londis News in
We are also delighted to unveil our latest Londis Store of the
2024 and I hope you are all ener-gised and excited about the
Future which brings together the very best of Londis all in one
many opportunities that lie before us in 2024. A fresh new year
place. There’s a full profile of the store in this issue and I’d urge
always brings fresh excitement and energy, even after what was
you to check it out. There’s lots to learn from it.
undoubtedly a challenging 2023 in many ways for independent retailing.
You’ll also find the usual mix of news, new products, store profiles, advice and information to help you keep building in
To help kick 2024 off with a bang and build on that
2024 and enjoy another profitable and successful year.
momentum, Booker invested more than £5m in a huge array of fantastic promotions including no fewer than 20 Mega Deals.
I wish you all fantastic trading through this important spring
January can be a tough month so we hope that this investment
period.
by Booker clearly demonstrates our commitment to both you and your shoppers and I really hope that the promotions helped drive additional footfall, spend and profit for your business.
Look forward to seeing you in-store!
With a series of great seasonal opportunities on the horizon there will be plenty more oppor-tunities to help boost your business and, as usual, Londis has put together an exceptional promotional programme to help you make the very most of the spring. We have also refreshed the Jack’s confectionery range, which you can read about inside, and we’ve done it to ensure that the POR retailers make on each line has been increased to 35%. Not only that, we’ve also brought back a ‘2 for’ pricing mechanic to boost basket spend as well as updating pack designs and further improving the quality of many of the products themselves to help you maximise sales and profits.
Stewart Fenn Sales Director, Booker Retail Partners
5
YOUR LONDIS
Stories from around the Londis Family...
Find us on
Booker invests more than £5m into its January value campaign to offer shoppers ‘Amazing Value!’ DEALS INCLUDE: l 9 roll Velvet Toilet Tissue Better than Half Price £3.19 (Save £3.30) l Jack’s Baby Potatoes 750g Better than Half Price £0.59 (Save £0.60) l Tetley Tea Bags 80s Buy 1 Get 1 Free (PM£2.89) l Jack’s Kitchen Towel Buy 1 Get 1 Free (PM£1.79) l Wisemans 2ltr Milk New PMP £1.65 Milk
After another challenging year in 2023, Booker has
including a 750g bag of Jack’s Baby Potatoes better
given retailers a huge boost in January – typically
than half price at 0.59p.
one of the quietest months of the year for retailers @myLondis
– by investing more than £5m in a huge value
The campaign ran all the way to the 28th of January
campaign to drive footfall, sales and profits.
and shoppers were unable to miss the deals with eyecatching POS offered free of charge to all retailers.
With many shoppers tightening their belts after @myLondis @LondisRetail
the festive season, the ‘Amazing Value’ promotional
Booker is also supporting shoppers with over 100
campaign was created to drive some fresh life and
fresh and frozen everyday low prices and over 200
impetus into January for retailers across the UK.
everyday low prices across alcohol across January and February.
The campaign featured more than 20 Mega Deals
@myLondis
including 12 ‘Buy One Get One Free’ and five ‘Half
Colm Johnson, Managing Director – Retail, said:
Price’ Deals, as well as a number of eye-catching
“It is essential that retailers can rely on Booker to
Jack’s own brand promotions. Alongside this, were
deliver the best choice, price, and service for them,
three Frozen Meal Deals.
while still delivering high margins. This strong value offering through a usually quiet month shows we will
There was also improved pricing on fresh everyday
continue to be committed and offer excellent value
essentials such as bread, milk and eggs as well as
for not only the shoppers but also our retailers.”
savings of over 30% on produce ‘Fresh 4’ promotions,
7
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COMMUNITY NEWS
Key issues of interest to you
Community support
Taz Convenience Store in Castleford, West Yorkshire, has raised £2,365 for the family of a local girl killed in a tragic accident. Taz Convenience Store in Castleford, West Yorkshire, has raised £2,365 for the family of a local teenage girl killed in a car crash just before Christmas. The store organised a raffle and bucket collection to raise funds to help pay for the teenager’s funeral. In response, Summer Louise Pearson said: “Thank you guys it means a lot that you’re doing everything that you can to help our family.” Local MP and Shadow Home Secretary Yvette Cooper added: “Thank you to Tariq and the team at the Londis convenience store for all their support.”
Heart of the community
Londis Eastholme Drive, in York, has raised £2,200 that will go towards a defibrillator for its local community.
Retailers Imran and Sabina Rabbani store raised the funds holding an in-store raffle over the Christmas period. Rawcliffe Parish Council has now decided to support the fund, which means the money raised will be equally split and go to two charities once decided.
Chocolate for charity Londis Bordon, in East Hampshire, has donated tubs of chocolates to nearby Bordon Fire Station for a charity event. The on-call team at Bordon Fire Station hosted a drive-thru Santa’s Grotto event with all the money raised going to The Fire Fighters Charity, which helps all serving and retired members of the UK’s fire service live healthier and happier.
9
YOUR LONDIS
Stories from around the Londis Family...
December spend up 5.1% as shoppers choose to ‘support local businesses’ Independent food and drink stores saw sales shoot up 5.1% year-on-year in December as shoppers ‘chose to support their local businesses in the run-up to Christmas.’ The latest Consumer Spending Report from Barclays
deceleration of food price inflation. Total card
shows that food and drink specialist stores, including
spend in December grew 2.3%, which is less than
independent convenience operators, saw a notable
the inflation rate at the time of 4.2%, and is also less
uptick in spending of 5.1% year-on-year (YOY) in
than the November growth figure of 2.9%.
December as consumers chose to support their local businesses in the run up to the all-important
Spending on essential items rose 1.8%, compared to
Christmas period.
3.3% in November, as falling petrol prices continued to impact fuel spending (-12.5%).
The report combines hundreds of millions of
Find us on
customer transactions with shopper research to
On 22 December, Barclays set an all-time record for
provide an in-depth view of UK spending.
the number of transactions that were processed per second.
Growth
@myLondis
in
independent
retail
significantly
outstripped growth in grocery retail in December
The day also proved to be the busiest trading day
which grew by only 3.1% YOY, driven by the
of the entire year.
Government to help clear Horizon victims @myLondis @LondisRetail
The government is to introduce new legislation to make sure that those individuals convicted as a result of the Post Office’s faulty Horizon IT system are swiftly “exonerated and compensated”. Between 1999 and 2015, the Post Office prosecuted 736 sub-postmasters and mistresses based on the Horizon system. More than 700 branch managers were given criminal convictions – yet only 93 of these
@myLondis
convictions have so far been overturned. The government has now committed to making sure these convictions are overturned later this year. Once the convictions have been quashed, individuals will be entitled to at least £600k in compensation. Former Post Office Chief Executive Paula Vennells has handed back her CBE after a petition attracted 1.2 million signatures.
Food inflation falls for eighth consecutive month Food inflation decelerated to 6.7% in December, down from 7.7% in November, new data reveals. The latest BRC-NielsenIQ Shop Price Index for
shoppers celebrate the festive season. But
the period December 2023 reveals that food
there was a lot of pressure on discretionary
prices decelerated for the eighth consecutive
spend and price discounting was deeper and
month and inflation is at its lowest since June
began earlier in food retail where promotions
2022.
got back to a four-year high at the end of the year.”
Fresh Food inflation slowed further in December, to 5.4%, down from 6.7% in
Meanwhile, overall shop price annual inflation
November, to reach its lowest level since May
was unchanged at 4.3% in December, below
2022.
the three-month average rate of 4.6%. Shop price growth remains at its lowest since June
Ambient Food inflation decelerated to 8.4% in
2022.
December, down from 9.2% in November, and is the lowest since August 2022.
Helen Dickinson, Chief Executive of the British Retail Consortium, said: “Overall shop
Mike Watkins, Head of Retailer and Business
price inflation remained steady in December.
Insight, NielsenIQ, said: “Low price, quality,
Households did have reason to celebrate, as
and availability were the top factors for
food inflation fell for the eighth consecutive
shoppers when planning where to do their
month thanks to retailers’ efforts to bring
main Christmas grocery shop this year so
down prices in the run-up to Christmas.”
the further fall in shop prices will have helped
Black Friday ‘broke parcels record’ New data from Collect+, the in-store parcel service from PayPoint, has revealed that more than three million parcels (3,178,906) were processed over the Black Friday period (24 November to 3 December), a 45% yearon-year increase in UK parcel traffic. With an additional million parcels processed (1,169,096) compared to Black Friday 2022, the increase reflects a growing number of shoppers looking to take advantage of big deal days and make the most of discounts on offer. Nick Williams, Director of Parcel Services at PayPoint, said: “It’s testament to our retail partners who have gone above and beyond in processing record numbers of both parcel collections and returns.”
Scottish ‘health supplement’ set to cost retailers The Scottish government is preparing to reintroduce its ‘public health supplement’ which forces larger retailers to pay extra if they sell alcohol and tobacco. Set to come into force at the end of the year, retailers selling alcohol and tobacco from premises with a rateable value of more than £300,000 have to pay an extra tax. The supplement was first introduced in 2012 before being scrapped in 2015. The proposal was not announced publicly by Deputy First Minister Shona Robison during her Budget speech but was
hidden within the Budget documents. David Lonsdale, Director of the Scottish Retail Consortium, said: “A new levy on grocers smacks of incoherent policymaking within government. It’s a bizarre way to behave when other ministers are looking to retailers for help to implement new regulatory measures including in-store restrictions on alcohol marketing, curbs on selling products high in salt and sugar, and a likely rise in alcohol minimum unit pricing.”
11
Ofgem unveils plans to offer free support to more retailers to help settles disputes with their energy suppliers without the need for a trip to court.
NEWS
Businesses could get free advice for settling energy supplier disputes
Retailers urged to 'Be Vape Vigilant' The UK Vaping Industry Association (UKVIA) has launched a UK-wide initiative to identify and report rogue traders who are suspected of
Energy regulator Ofgem has unveiled plans to
selling vapes to minors or
expand existing rules on Standards of Conduct
stocking illicit goods.
to all businesses, increasing transparency for
The ‘Be Vape Vigilant’
businesses when using brokers and expanding
initiative, supported
who can access the Energy Ombudsman.
by trading standards, the Association of
Under the proposals, companies with up to 50
Convenience Stores
employees would qualify for support from the
(ACS) and the wider retail
Energy Ombudsman with issues ranging from disputes over bills and supply, to how products
to ensure that businesses are getting proper
have been sold, or wider customer service
support in dealing with energy suppliers.
issues. “That’s why we’re proposing expanding the Currently, this support is only available to
reach of the Energy Ombudsman to cover an
businesses of up to 10 employees.
extra 200,000 businesses, allowing them to access free, impartial advice and resolve issues
Minister for Energy Consumers and
with their supplier without the need for an
Affordability Amanda Solloway said: “We want
expensive trip to court.”
FCA proposes new rules to protect access to cash
sector, has been created to mobilise legitimate retailers and the general public to play a key role in turning in those retail outlets and wholesale operations that are blatantly selling vapes to under 18-year-olds, or supplying potentially highly dangerous illicit vapes. James Lowman, ACS
The Financial Conduct Authority (FCA) has proposed new rules to protect access to cash for
Chief Executive, said:
businesses and consumers across the UK. The FCA has launched a consultation on a new
“Responsible retailers want
regulatory regime, which would require banks and building societies, designated by the
to see high standards
government, to assess and address gaps, or potential gaps, in cash access provision in local
enforced and the
communities.
reporting protocols in this campaign will help identify
Under the proposals, designated firms will be required to undertake cash access assessments
irresponsible businesses
and respond to requests from local residents, community organisations and representatives
and allow trading
to consider, assess and plug gaps as well as ensuring they do not close cash facilities until any
standards officers to focus
additional cash services identified are available.
their resources on them.”
The ACS has welcomed the proposals but warmed that further measures would still be needed to protect the “vital payment method.”
13
AG AIN S U
ottles ma b e de r ’ e f W
*
cled pl y c e r as m tic o r
E L C Y REC
*THE BOTTLE, NOT LABEL AND CAP
Choose a bottle made from recycled plastic* © 2024 The Coca-Cola Company. All rights reserved. COCA-COLA, COCA-COLA ZERO, Sprite Zero and Fanta Zero are registered trademarks of The Coca-Cola Company.
LEARN MORE
New research shows that the UK retail sector leads the way in reducing energy consumption and cutting carbon emissions.
NEWS
Retail ‘leads the way’ in cutting carbon emissions
Food sales "up 8.1%" in 2023 The latest BRC-KPMG Retail Sales Monitor for December 2023 shows that food sales grew by 8.1% in 2023, ahead of total retail sales which were
New research has shown that the retail sector
up 3.6%.
in the UK leads the way in reducing carbon
Food sales increased by 6.8%
emissions, ahead of every other industry sector.
in the final quarter of 2023
The retail real estate sector saw the biggest fall
and sales were in year-on-year
– 17.6% average per site in 2023 – in its carbon emissions while other sectors, such as hotels
growth in December itself.
and hospitality, actually saw rises in emissions
Helen Dickinson OBE, Chief
when compared to the previous year.
Executive of BRC, said:
Carried out by environmental, social and
across commercial real estate in the UK are
governance
business
embracing the path to net zero and moving
Deepki, the research also shows that energy
in the right direction. Measures that are being
consumption per site in the retail sector fell by
implemented to improve the carbon footprint
13.2% on average, significantly ahead of the
of assets through greater energy efficiency
total UK industry reductions of 2.86%.
such as improving insulation and ensuring
data
intelligence
better regulation of equipment such as lighting, Lindsay
heating, ventilation, and air conditioning so
Taylor, Head of UK Delivery at Deepki,
that they are in tune with use patterns and
said: “The findings show that key channels
seasons, are starting to pay dividends.”
Commenting
on
the
findings,
“2024 looks to be another challenging year for retailers and their shoppers, and spending will continue to be constrained by high living costs. Retailers will also have to juggle various cost pressures, including the rise to business rates this April.”
ACS calls for shop theft to be prioritised The Association of Convenience Stores (ACS) has reiterated its calls
Most recently, PCCs in Bedfordshire, Northumbria and Dorset have
to all Police and Crime Commissioners (PCCs) to prioritise shop theft,
engaged with the campaign, submitting vital information for retailers
as more Commissioners continue to outline their plans to tackle
trading in those areas.
crime in their local areas. ACS Chief Executive James Lowman said: “We are delighted to see The ACS has been campaigning for more action on shop theft from
more Police & Crime Commissioners across England and Wales
local forces throughout the last year and has recently launched the
prioritising retail crime and making it clear that shop theft and
Stop Shop Theft Campaign.
violence against shopworkers will not be tolerated. Partnership working and information sharing are the keys to making the
The campaign calls on all Police and Crime Commissioners to deliver
implementation of the Retail Crime Action Plan work, and we want all
the new National Retail Crime Action Plan locally, tell retailers how to
retailers to engage with the police, report all crime and act together
report shop theft offences and provide a single point of contact for
to identify and apprehend the prolific repeat offenders who blight
businesses in their policing area.
communities.”
15
ll be situated on the River Thames with the stunning Bisham Abbey. Teams will enjoy a day of exciting but etition, and networking with industry colleagues. The will host sponsor activations and entertainment, followed prize giving after the racing.
Pushing the boat out!
Booker will be leading a
es 10 people and can either be purchased as two unique Dragoncan Boat event this or one team of 10. Participants also host a Booker heir boatsummer for the day. which hopes to raise
over £150k for GroceryAid to support industry colleagues in nts@groceryaid.org.uk need of a BSITE little help.
NTACT
in support of
ceryaid.org.uk/events/booker-dragon-boat-race Thursday 6th June 2024 Bisham Abbey, Marlow Road,
Booker is set to lead an exciting and innovative Bisham, Marlow, SL7 1RR COSTS new event in 2024 to help raise significant
industry charity that provides (shared practical,boat)
• • • • • •
10 rowers and one drummer per Dragon Boat Over 40 teams A Booker colleague in every boat 200m race course Three heats for each boat Two semi-finals
Booker Dragon Boat Race is an exciting •The One final new addition to the GroceryAid 2024
6 June, 2024
fundraising calendar, and the charity’s first partnership event with the wholesaler.
The event will bring together over 40 teams, racing to be crowned Dragon Boat champions as they row to the beat of the drum. Dragon Boat racing is one of the most exciting and inclusive water sports in the UK today, with Chinese origins dating back over 2,000 years. This event will be situated on the River Thames with the stunning backdrop of Bisham Abbey. Teams will enjoy a day of exciting but friendly competition, and networking with industry colleagues. The event village will host sponsor activations and entertainment, followed by a BBQ and prize giving after the racing.
A number of sponsored supplier activations are also being sold with extensive sponsorship opportunities
Each boat takes 10 people and can either be purchased as two teams of five or one team of 10. Participants can also host a Booker colleague in their boat for the day.
available. Ultimately, it is hoped that the day will raise an amazing £150k for GroceryAid.
CONTACT Boat 10 - £10,000 +fundraising VAT events@groceryaid.org.uk emotional and financial support toof industry
colleagues.
(All teams will include the option to have a Booker rower)
target
oker Dragon Boat Race is a brand-new event in The Booker Charity GroceryAid. Dragon Boat event of our charity partners Joinwillustake for a place on 6competition, June at a privateentertainment event space on the River Major Sponsor £12,000 + VAT c day of friendly and Includes team of 5 and member of Booker exec team Thames at Bisham Abbey in Marlow, with easy access from the king. Whilst raising vital funds forActivation such important £750 + VAT M4 and M40. Dragon Boat racing is one of the most exciting ”
WEBSITE
groceryaid.org.uk/events/booker-dragon-boat-race
SPONSORSHIP PACKAGES
US TO ENQUIRE and inclusive water sports in theCONTACT UK today, with Chinese origins
ew Yaxley
OOKER
How will it work?
£150k
Team additional funds for GroceryAid, theof 5 - £5,000 + VAT
GROCERYAID
l bring together over 40 teams, racing to be crowned champions as they row to the beat of the drum. Dragon one of the most exciting and inclusive water sports in with Chinese origins dating back over 2,000 years.
dating back over 2,000 years.
The Booker Dragon Boat Race is a brand-new event in support of our charity partners GroceryAid. Join us for a fantastic day of friendly competition, entertainment and networking. Whilst raising vital funds for such important causes.”
Andrew Yaxley CEO BOOKER
The Booker Dragon Boat Race is an exciting new addition to the GroceryAid 2024 fundraising calendar, and the charity’s first-ever partnership event with Booker. The day will feature three 200m heats for each boat entered followed by two semi-finals and a final race to decide the winners. The event will bring together over 40 teams, racing to be crowned Dragon Boat champions as they row to the beat of the drum. A host of entertainment including a celebratory BBQ and music will help ensure the day is a fantastic experience for everyone getting involved. Teams will enjoy a day of thrilling but friendly
Want to get involved? Each Dragon Boat takes 10 people and can either be purchased as two teams of five or one team of 10. Participants can also host a Booker colleague in their boat for the day.
Team of 5: £5k Team of 20: £10k To enquire or to book, email events@groceryaid.org.uk or visit: groceryaid.org.uk/events/booker-dragon-boatrace
competition, as well as networking with industry colleagues.
To find out more, visit groceryaid.org.uk/events/booker-dragon-boat-race
17
RETAILER PROFILE
Ticking all the boxes
Fit for the
future Sugeshan Jegasothy is the very proud owner of Londis Box – the first store to showcase Londis’ striking new store of the future concept. With two outstanding Londis stores to
“It’s a fantastic old building in the heart of the
his name, including the highly successful
village and with no other convenience store
Londis Lydiard Fields in Swindon, Sugeshan
nearby apart from a small forecourt, I could
Jegasothy’s retail portfolio was already
see a great opportunity to create a successful
impressive to behold.
store and vibrant community hub.
However, that portfolio just hit new heights
“A few friends tried to warn me off, because
with the opening of Sugesh’s third site, which
the previous store had closed down, and
also has the kudos of being the first of Londis’
there was a lot of building work that needed
new concept stores.
to be done, but I didn’t let that scare me. If anything, the challenge drove me.”
Unveiled on 10 January in the picture postcard village of Box, Wiltshire, the new
A significant building project began in late
Londis store of the future showcases the full
November 2023, with Sugesh investing in
catalogue of Londis’ new brand guidelines, as
new roofs and internal works, ahead of the
well as striking new in-store features, including
full refit.
an exclusive new beer cave and food-to-go concept.
The finished article was presented to the local community on 10 January at the concept
Originally built as a community shop back in
store’s official grand opening.
1925, the newly opened Londis store sees the needs of Box’s shoppers met like never before,
Outside, the store’s old exterior has been given
with a comprehensive range of fresh, chilled,
a spectacular refresh and features Londis’
and frozen foods.
new-look anthracite grey fascia and green Londis logo.
It also boasts a comprehensive range of groceries, on-the-go solutions and services.
Shoppers can also feast their eyes on new external branding, including bright new
“The store had been vacant for many months
window graphics with attractive product
when I got the keys back in November 2023,”
imagery against bold green and blue
Sugesh explains.
backdrops.
The inside of the store showcases further new branding and marketing features, including new-look Welcome panels showing local points of interest. In Londis Box, the Welcome panel stars an
Londis Box showcases the new Londis customer journey including striking new instore features such as Treat Stop and Londis’ new beer cave concept, The Cooler.
image of the famous Box Railway Tunnel, which was chosen by local community group Box People and Places. The store’s fantastic new range is clearly signposted with smart new internal graphics and
category
signage,
while
new-look
promotional POS highlights its ‘Amazing Value’ offer.
The Cooler is utterly fantastic. The branding, lighting and merchandising all come together to create such an exciting space and the feedback from shoppers has already been electric. Sugeshan Jegasothy
19
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of them have already told us that they are thrilled to be able to walk here and access so many daily essentials and meal solutions on their doorstep.”
RETAILER PROFILE
shoppers who live in the village and many
There’s also a full eight metres of frozen foods, plus a wide range of groceries, confectionery and snacks, including American brands, plus dedicated Free From and Protein ranges, all of which are supported by new-look POS. Shoppers also have access to a great range of soft drinks housed in a smart new energyefficient 2.5 metre fridge. One of the new concept store’s most striking features is a brand-new ‘Treat Stop’-branded food and drinks-to-go zone. Signposted with an eye-catching blue and “It’s still very early days but the
pink Treat Stop logo and supported by
reaction from shoppers has been
plug and play media screens, the new zone
overwhelmingly positive,” Sugesh
features a bank of footfall-driving drinks-to-
says. “They are thrilled with the
go solutions including Hershey’s Freeze, Jolly
depth of the range that the store
Rancher slush, Think Fresh Shakes and Costa
offers and all the missions that
Coffee.
they can now accomplish under one roof.”
Hot and cold drinks to go are complemented by a range of cakes and pastries from Country
That range includes just over 12 metres of
Choice as well as Dunkin Donuts.
fresh foods, including produce, bakery, chilled meats, ready meals, deli and dairy items.
“I’m expecting food- and drinks-to-go to do really well,” Sugesh explains. “There’s a school
The chilled range also includes a food-to-
opposite the store and lots of the parents
go offer, which is supported by a new-look
have already told me that they can’t wait to
Sandwich Meal Deal.
be able to get fresh coffees and pastries to go after the school run,” he adds.
The store’s attractive new bakery zone meanwhile, also features a bespoke
Also blazing a trail is the store’s new walk-in
covered unit which keeps unwrapped bread
beer cave, ‘The Cooler’. Fully branded up with
and pastry products looking and tasting
a striking illuminated header and digitally
their best.
printed vinyl graphics on the entrance door, The Cooler offers shoppers a vast chilled
“We’re anticipating a lot of basket
range of leading wine, beer, cider and RTD
shoppers in this store and categories such
brands at great value prices.
as fresh and chilled are already shaping up to be top sellers,” Sugesh explains.
Featuring
LED
lighting
and
efficient
“There’s a high proportion of elderly
refrigeration, The Cooler also supports Londis’
21
Buy ANY 2 cases from Booker FOR A CHANCE
to win £500 TEXT ROCKSTAR TO 60777 TO ENTER
M286917
M286916
LONDIS ST ORE OF THE FUT URE Londis’ new store concept features a complete rebrand including: New anthracite grey fascia with the Londis green logo. New external graphics and window photography. commitment to helping stores reduce their carbon footprints. “The Cooler is utterly fantastic,” Sugesh says. “The branding, lighting
New internal graphics and category signage.
and the feedback from shoppers has already been electric.”
New-look ‘Amazing Value’ promotional POS.
“It holds an incredible 15 metres of beer and wine inside and shoppers
New-look Sandwich Meal Deal.
and merchandising all come together to create such an exciting space
are delighted at the breadth of the range.”
New ‘Treat Stop’ food-to-go concept.
The front of the store is equally engaging, with a smart new service counter and vape unit displaying a great range of bestselling lines. The clever illuminated unit also features an easy replenishing system at the rear which allows staff to fill stock from the back.
Digital media screens supporting promotions and key supplier partners. New ‘The Cooler’ beer cave concept.
“The whole store looks absolutely incredible and I’m so proud that this store has been selected as the first to showcase the new concept. It’s
New Protein, Craft Beer and Local POS.
going to be a great success!”
STORE INFO
Store name: Londis Box, Wiltshire Retailer: Sugeshan Jegasothy Store size: 1,500sq ft Staff: 5 Key categories: Fresh, chilled, food to go, BWS Services: PayPoint, free AT M, InPost, Amazon lockers, Collect+ Opening hours: 7am-10pm
23
RETAILER PROFILE
Up and coming
Forward
thinking
Sales are buoyant at Pradeep Kumar Velayudan’s new waterside Londis store. Good things come to those who wait: a saying
“I knew from the beginning that it would be
that’s certainly proving to be very well founded
a slow burn while we waited for all the flats
for retailer Pradeep Kumar Velayudan, who
to become occupied but that it would be one
has just opened a brand new Londis store
well worth waiting for.
in the waterside development of Chatham “We knew from the start that the store would
Waters in Gillingham, Kent.
offer a significant opportunity to introduce Created on former brownfield land, the
a quality fresh and chilled range including
multi-million-pound
convenient meal solutions, food to go and
regeneration
scheme
has seen the construction of a new mixed-
great value drinks.
use development on the banks of the river Medway.
“I was also clear from the start that I wanted to create a store that would act as a true hub
The new 2,102sq ft Londis store is located on
for this new community, a place that they
the ground floor of The Kell – a brand-new
could rely on for all their daily needs and
building featuring 192 one-, two- and three-
services and I couldn’t wait to get started.”
bed apartments, along with other shops, bars and leisure facilities.
Work to fit out the new unit began shortly after Pradeep was handed the keys on 20
Pradeep, who owns two other Londis stores
September, with the new store opening on 27
in Kent, explains: “Hundreds of residents are
October.
already living in the flats above but there’s still a number which are yet to be occupied and
“The reaction from shoppers from day one
new flats still to open, so the potential here
has been fantastic and sales are building
is huge.
every single day,” Pradeep says.
RETAILER PROFILE
I was clear from the start that I wanted to create a store that would act as a true hub for this new community, a place that they could rely on for all their daily needs and services and I couldn’t wait to get started. Pradeep Kumar Velayudan
With 12 doors of chilled food, plus a 650x500 bay for ambient produce, fresh and chilled products are emerging as one of the store’s bestselling categories. “Residents of the flats above and around love the fact that they can pop in here on their way home at the end of the day to grab a convenient meal solution. Ready meals, especially the Jack’s chilled meals, are performing very well, but so too are fresh meats, vegetables and meal components for scratch cooking,” Pradeep explains. “We opened the store with a classic Londis range but as we got to know our shoppers better, I discovered that there was quite a large African and Indian customer base.
25
SHINE BRIGHT INTO THE NEW YEAR WITH A HOUSE THAT’S SPARKLING CLEAN
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Top tips! 1
2
3
Talk to your shoppers about what they would like to see in store and react where possible. Parcel collection services can help you to drive footfall and key additional purchases. Leaflet drops are a great way to drive awareness of your range and special offers.
“With three large university campuses all
Responding to the trend towards frozen foods,
located in close proximity to the store, a
the new store also features a great value four-
significant number of our shoppers are
door frozen range featuring key branded and
international students.
Jack’s lines as well as the Londis frozen Meal Deal.
“There are also lots of doctors, nurses and medical staff from the nearby Medway
There’s also 10 doors of chilled alcohol plus a
Hospital living in and around the development,
dedicated drinks corner for red wines, ambient
STORE INFO
who now shop with us.
ales and special offers.
Store name: Londis Chatham Waters, Gillingham
“We’ve been very proactive in talking to our
A bespoke food to go counter has also been
shoppers and asking them what they think
created at the front right-hand side of the
of the store and what else they would like to
store featuring a Tango Ice Blast machine and
Retailer: Pradeep Kumar Velayudan
see. As a result, we’ve since tweaked the range
the new-style Costa Coffee machine which
by adding more international lines to better
serves both hot and iced drinks.
Store size: 2,102sq ft Number of staff: 5 Opening hours: 7am-10pm Services: Parcel collection, Payzone, PayPoint, AT M
meet their needs. “The Costa machine is a fantastic addition “Shoppers have been so appreciative of our
to the store. At the moment, sales are being
flexibility and responsiveness.”
driven by hot coffee to go but I have no doubt that in the spring and summer, iced coffee
Pradeep’s range also includes eight doors for
sales will take off,” Pradeep says.
chilled drinks and milk and a further 10 doors of chilled alcohol.
It’s a similar story for the store’s food to go offer, with sales currently being driven by its
27
Planyourshelves theright wayto increaseSALES The recommended 1 shelf range for Mexican
No.1
most popular products for the typical convenience
FOR
Tortillas&spice mixes
Mexican Brand in the UK
£1spent inMexicananother
£3-4arespent inother foodsand drinks Source: IGC FMCG 2020, Nielsen Mexican database 52we 30 July 2022
Fajita Kits are the
shopper whowantsaquick& easy meal solution
sellfaster fortheMexican foodlovers!
freshly baked pastries to go offer, courtesy of Country Choice, as well as Rollover Hot Dogs. “In the winter, shoppers want the hot options but come the spring I plan to introduce my own range of sandwiches and baguettes which we will make here in the store’s new kitchen,” Pradeep says. “Vape is a other very fast-selling category and a big footfall driver,” he adds. “The new store features a dedicated shop floor display for fast-selling disposable lines, and we have more behind the counter too, along with spirits.
The new year will see Pradeep focus on enhancing the store’s offer with even more footfall-driving
products
and
services,
including parcel collection and returns. “Parcel services are a massive driver of footfall and additional purchases in my Bexley Heath store, so I plan to introduce a full range of parcel services here too,” he says. For now, Pradeep says he’s thrilled with how the new store is performing. “Every single day we are increasing our business and there’s still so much potential left to come. “None of this would have been possible without the support of Londis though and
The reaction from shoppers from day one has been fantastic, and sales are building every single day. Pradeep Kumar Velayudan
“Thanks to Londis, we can also offer fantastic
especially my RDMs Steven Rumsby and
value for money across both of these key
Brian Neve – who have both given me such
categories and beyond.
wonderful help.
“This store is so different from my others. The
“Brian looks after my other stores, yet he’s
customer count at my Bexley Heath store for
even given up some of his valuable time to
example is very high but shoppers tend to
come out and see me specially in Chatham
buy just a handful of items. Here in Chatham
Waters, which I really appreciate.
Waters, it’s baskets. The average basket spend is over £20 already, which is fantastic. Once all
“Everything is heading in the right direction,
the flats are occupied and our footfall grows,
and I can’t wait to see what 2024 has in store
we’ll be flying.”
for us.”
29
RETAILER PROFILE
Fresh success
Profit
potential Sales are growing swimmingly at NTS Retail’s new Londis store in the seaside town of Penryn.
When opportunity knocks, you have to
serve the everyday needs of local shoppers,
answer and NTS Retail’s Director Thayaparan
as well as the significant tourist trade that
Nalliah did just that when the opportunity
blooms over the summer months.
to acquire the company’s 23rd site – in the Cornish seaside town of Penryn, near
“The old site’s retail store was only around
Falmouth, presented itself.
300sq ft in size and hardly offered anything in terms of fresh and chilled, food to go or
“At NTS Retail we are always on the lookout
BWS,” Thaya says.
for new sites where we can introduce our fantastic retail offer and help local shoppers
“There were however, two MOT testing bays
to meet a wide range previously unanswered
located on either side of the store, so we
needs,” he explains.
knew we could extend into those and build a large new Londis store, with a footfall-driving
“I came across this site in early 2023 and
range and great pricing.”
knew at once, that with the right investment, it could present a significant opportunity.”
Work to do just that began as soon as NTS Retail purchased the site in June 2023.
Situated in the Cornish town of Penryn – a tourist hotspot just one mile north of
The old store and MOT testing bays were
Falmouth – the site is primely located to
gutted as part of a £250,000 investment,
Turnover has risen 200% since the refit
which resulted in the creation of a brand new
to its high standards, great service and
“The great value Jack’s brand is also helping
2,500sq ft store building, featuring a 1,800sq
impressive range and prices.
us to cement our great value proposition and the brand has performed very strongly since
ft shop floor. “The new store features a strong value for
opening, especially in categories such as
The new store opened its doors on Friday 4
money offer throughout,” Thaya explains.
fresh and chilled.”
August 2023 to a flood of local shoppers,
“It’s important to challenge the common
all of whom were keen to explore its
shopper misconception that forecourts are
The additional space has allowed the store
comprehensive new range and bag the many
expensive places to shop.
to introduce a comprehensive new fresh and chilled offer, which is housed in smart block
bargains on offer. “Thanks to Londis we have a great value offer
of energy efficient chillers to the front of the
The first 60 lucky shoppers also received free
and we are shouting about it as much as
store.
goodie bags, and goodwill has continued
possible with great deals and supporting POS
to rise ever since the store’s opening thanks
throughout the store.
With three doors for chilled ready meals,
Sales are performing well ahead of expectations and at this time of year are being driven by local shoppers who are thrilled to have such a fantastic new offer on their doorstep. Thayaparan Nalliah
31
Top tips! 1
2
3
Make the most of Londis’ fantastic pricing and deals by supporting with all the relevant POS. Parcel collection is a key footfall driver these days. Consider introducing an InPost offer. Milkshakes are a key footfall and sales driver, especially in the summer. We’ve introduced a new offer from Shmoo.
three doors for chilled produce, three doors
The area receives a significant influx of
for fresh meat and a further three doors for
tourism in the summer months and Thaya
STORE INFO
chilled food to go, shoppers now have access
expects that drinks to go in particular will
to a vast range of chilled choice on their
perform very strongly as a result.
Store name: NT S Londis Falmouth Service Station
doorsteps. A further five doors have been dedicated to
Costa Coffee machine, which offers both hot
NTS Retail Managing Director: Thayaparan Nalliah (Thaya)
chilled dairy products in a smart bank of new
and cold drinks, plus a Shmoo Fresh shakes
fridges that run along the store’s back wall.
offer and a Calippo Burst slush machine,
Store size: 1,800sq ft
footfall and sales driver once we opened the
The store’s new drinks-to-go offer includes a
offering a range of flavours from Orange to “Fresh and chilled quickly emerged as a key
Cola, Blue Magic and Strawberry.
Key categories: Fresh and chilled, BWS, drinks to go
store and is very popular with local shoppers,”
A wide range of bottled, canned, and boxed
Thaya adds.
soft drinks are also available from a bank
Opening hours: 6am-11pm
“Food and drinks to go are another big
wall, including footfall-driving international
footfall driver and we expect this category to
brands.
Services: National Lottery, PayPoint, InPost, Jet Wash and vacuum
of six double-door chillers along the back
do exceptionally well in 2024, when the store will experience its first full year of summer
The store also features a Bake & Bite hot
trading.”
food-to-go proposition, including steak bakes, sausage rolls, pasties and more.
33
GET READY
Alcohol has also emerged as another key footfall and sales driver since opening. “BWS is one of our top-selling categories,” Thaya explains. “Beer is a big seller, as are real ales and we have a fantastic range of those which appeals to local shoppers and tourists alike.” In addition to a smart bank of eight chiller doors for beers, ciders and wines, the store’s bright and airy shop floor also features space for attractive promotional stacks. Spirits are housed next to vapes, behind the store’s service counter, where they shine brightly thanks to a new backlit display and illuminated signage. “We’ve also brought in lots of convenient new services for local people, such as the National Lottery, PayPoint and parcel collection services such as InPost, which is another big footfall driver,” Thaya adds.
Shoppers’ vehicles aren’t left out of the new service bonanza, thanks to the fitting of a new jet wash and vacuum facility. All in all, Thaya and the NTS Retail team are thrilled with the new store’s performance, which includes a 200% increase in turnover. “Sales are performing well ahead of expectations and at this time of year are being driven by local shoppers who are thrilled to have such a fantastic new offer on their doorstep,” says Thaya. “Local shoppers have all been so welcoming and complimentary about the new look, range and services which are helping them to meet so many needs. “We can’t wait for the start of the summer season when we expect sales to hit new heights.”
35
SEASONAL FOCUS
Win this spring
Time to Spring into action Londis has a host of fantastic promotions and activity planned for the Spring season to help stores build momentum ahead of the key summer months. The spring months are packed full of opportunities for Londis retailers as they continue to build momentum – as well as footfall, sales and profits – ahead of the key summer sales period. Booker has already helped Londis retailers get 2024 off to a flyer with a £5m investment in a huge January promotional package to help set tills ringing in a typically quieter month of the year. In the wake of that, however, an array of Every Day Low Pricing throughout February will continue to communicate that vital value message to shoppers who are no doubt still recovering from the expense of the festive period. But with a host of seasonal events from Valentine’s Day and St Patrick’s Day to
13th Feb
Pancake Day, Mother’s Day and even Easter
Pancake Day
itself, there’s a world of opportunity out there
14th Feb Valentine’s Day
10th Mar
Mother’s Day
17th Mar St Patrick’s day
31st Mar
Easter Sunday
waiting to be unlocked.
a promotional WSP of £8.39, a saving of £4.41 a case. The PORs on every line in this promotion are in excess of 20%.
With Dry January and New Year’s resolutions on the wane, it’s a great
BOGOF BANG
time to tempt your shoppers with some great deals on big brand wines – and Londis has exactly
A couple of promotions that are sure to
what you need.
grow sales and profits in February are the BOGOF deals available on the Nomadic
The popular I Heart and 19 Crimes
range and the Half Price deals on the
ranges of wine are on special offer all
Ginsters range. The WSP on the Nomadic lines
the way through February, providing your
has been slashed from £7.40 to just £4.20 while
shoppers with eye-catching deals that deliver
SEASONAL FOCUS: SPRING
AMAZING VALUE
the Ginsters promotional WSP is just £6.80 compared
exceptional value.
to the standard WSP of £11.44.
The I heart range is available at a specially discounted WSP of
Deals this strong can help light up sales this period and with
just £25.45 per case, a saving of £5.14 on the standard price.
PORs in excess of 20% for the Ginsters range and almost 22% on
That lets you offer the range to your shoppers at just £5.99 a
the Nomadic range, the deals will be just as welcome to you as
bottle, a saving to them of £1.89 a bottle, while still delivering a
they are to your shoppers.
POR of over 15% to you.
SEASONAL STARS Similarly, the 19 Crimes range is on offer at just £33.95 a case, saving you over £5 a case, and allowing you to sell each bottle to
Spring is of course packed
the shopper at just £7.99, a whopping £3 below RSP.
with special events and Londis has built a range of bespoke
Deals like that are certain to grow footfall and sales, particularly
promotional deals to help you
if you shout about them on your social media channels and use
cash in on celebrations like
the POS in-store. Again, the POR available to retailers on the 19
Pancake Day and Valentine’s
Crimes range tops 15%.
Day.
SNACK ATTACK
For Pancake Day, shoppers can pick up all they need at your
In a similar vein, Londis is also offering a great range of snacking
store with fantastic savings on
promotions that are perfect for shoppers planning to spend a bit
every product including honey,
of time indoors as they recover from the excesses of Christmas
butter and even Lotus Biscoff.
and stay out of the cold. Similarly, the Valentine’s Day Both Walkers’ Classic and Meaty 20-pack Variety Box are on
deal offers two Jack’s steaks,
promotion at just £3.00 a case, which allows you to offer them
a side and a Gü dessert for
to shoppers at just £4.50 a box compared to the standard £5
just £14.91. There’s also a great deal on Goodfellas Pizzas that
price point. The promotional WSP means you still make a POR of
offers shoppers any two pizzas and a tub of Cadbury Ice Cream
over 20% on every box sold.
for just £6.
The ever-popular Doritos range is also available on a great deal
These are cracking deals that your shoppers will go wild about,
in February with the price of cases of Doritos Chips slashed to
with discounted WSPs that you will love.
just £16.79 from £22.50 to allow a fantastic ‘any 2 for £3.50’ deal for your shoppers. Also included in the promotion are
Spring is packed with opportunity and Londis is giving you the
Doritos Mild Salsa and Sour Cream & Chives Dips which carry
tools you need to turn that potential into reality in the till.
37
S E L A S R E T MONS
. G N I Y L F E R A Y A D O T P U K STOC RE VALUE DRIVE MONSTER WITH MOCKS MULTIPA
H £55.2M T R O W W O S ARE N ER MULTIPACMK PULSE & THE MONSTIN SALES, IN TOTAL I S DELIVERED £13.6M BRAND HAAT +22.9%* G R OW I N G
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TO FIND OUT MORE CALL 0808 1000 000 OR EMAIL CONNECT@CCEP.COM ©2024 Monster Energy Company. All rights Reserved. MONSTER ENERGY®, ®, MONSTER ENERGY ULTRA® are all registered trademarks of Monster Energy Company. Source: *Total Impulse Nielsen MAT Value Sales w/e 25.11.2023
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In Period 13 (1 Feb to 6 Mar), Londis will be running a series of amazing value BOGOF and Half Price deals to help drive footfall, sales and profits. These include: PRODUCT DESCRIPTION
CASE SIZE
WSP
RSP
SHOPPER DEAL
POR
Nomadic Limited Edition Oat
6x169g
£4.20
£1.79
BOGOF
21.79%
Nomadic Strawberry
6x169g
£4.20
£1.79
BOGOF
21.79%
Nomadic Oat Cluster Chocolate
6x169g
£4.20
£1.79
BOGOF
21.79%
Nomadic Oat Blackcurrant Blueberry 6x169g £4.20
£1.79 BOGOF 21.79%
Ginsters Original Cornish Pasty
6x227g
£6.80
£2.85
Half Price
20.19%
& Onion Pasty
6x180g
£6.80
£2.85
Half Price
20.19%
Ginsters Moroccan Vegan Pasty
6x180g
£6.80
£2.85
Half Price
20.19%
Ginsters Chicken & Bacon Pasty
6x180g
£6.80
£2.85
Half Price
20.19%
Ginsters Limited Edition Slice
6x170g
£6.80
£2.85
Half Price
20.19%
Ginsters Peppered Steak Slice
6x170g
£6.80
£2.85
Half Price
20.19%
Mushroom Slice
6x170g
£6.80
£2.85
Half Price
20.19%
Ginsters Chicken Tikka Slice
6x170g
£6.80
£2.85
Half Price
20.19%
Ginsters Cheddar & Onion Slice
6x170g
£6.80
£2.85
Half Price
20.19%
SEASONAL FOCUS: SPRING
BOGOF & Half Price Deals!
Ginsters Cornish Cheddar
Ginsters Chicken &
Win with wine deals!
With Dry January at an end, it’s the ideal time to drive wine sales and Londis has some fantastic shopper deals to help you do just that. PRODUCT DESCRIPTION
CASE SIZE
WSP
RSP
SHOPPER DEAL
POR
I Heart Pinot Grigio
6x75cl
£25.45
£7.79
£5.99
15.03%
I Heart Merlot
6x75cl
£25.45
£7.79
£5.99
15.03%
I Heart Sauvignon Blanc
6x75cl
£25.45
£7.79
£5.99
15.03%
I Heart Pinot Grigio Blush
6x75cl
£25.45
£7.79
£5.99
15.03%
I Heart Pinot Shiraz
6x75cl
£25.45
£7.79
£5.99
15.03%
I Heart Chardonnay
6x75cl
£25.45
£7.79
£5.99
15.03%
I Heart Rosé
6x75cl
£25.45
£7.79
£5.99
15.03%
I Heart Malbec
6x75cl
£25.45
£7.79
£5.99
15.03%
19 Crimes Red 6x75cl £33.95
£10.99 £7.99 15.02%
19 Crimes Chardonnay 6x75cl £33.95
£10.99 £7.99 15.02%
19 Crimes Sauvignon Block 6x75cl £33.95
£10.99 £7.99 15.02%
19 Crimes Rosé
£10.99
6x75cl
£33.95
£7.99
15.02%
39
JACK'S UPDATE
Sweet success
More deals, more profit with Jack’s The Jack’s range of confectionery has been relaunched to deliver increased profits for retailers and to drive bigger basket spends with the return of the ‘2-for’ multibuy promotion. The hugely popular Jack’s
COMPREHENSIVE RANGE
confectionery range has been fully relaunched to deliver improved PORs
The new Jack’s confectionery range
for retailers and drive bigger sales and
includes an array of popular candy and
basket spend thanks to the return
chocolate products with high-quality
of the ‘2-for’ promotional pricing
packaging to help retailers create
mechanic.
eye-catching fixtures that will generate additional impulse sales.
The new and improved range features 23 individual products, all price-marked
Booker recommends that retailers
at £1.15 and all available on a new
create dedicated fixtures for the
‘2-for-£2’ deal to shoppers.
range, double-facing each product where space permits, to help maximise
The increased price mark means that
impact and ensure that the range is
the POR retailers achieve for every
unmissable to shoppers in your store.
individual product sold has increased from 32.7% to 35.0% and it also
The fantastic, improved quality of
means that even products sold on the
many of the products will then help
multibuy deal deliver PORs of 25%.
drive those all-important repeat purchases and, most importantly of all,
23 lines in the confectionery range 2-for-£2 deal across the range 35% increased POR on single lines
BETTER THAN EVER
deliver increased profits for retailers.
The relaunch follows a full review
FROZEN HEROES
of Booker’s supplier base to deliver improved commercials and even
Another great initiative from Jack’s
better-quality products. Many of the
is a new multibuy deal that offers
products also benefit from bigger
shoppers a pack of 12 Jack’s Yorkshire
packs and different pack weights
Puddings free when they buy a pack
to help retailers communicate the
of Jack’s Carrots, Brussels Sprouts and
value message that is so important to
Roast Potatoes. In other words - all the
today’s shoppers.
trimmings they need for a cracking Sunday roast.
JACK’S UPDATE
The perfect roast
A new Jack’s promotion offers shoppers a free pack of Jack’s Yorkshire Puddings when they buy a pack of Jack’s Carrots, Brussels Sprouts and Roast Potatoes. That’s the Sunday roast sorted! PRODUCT DESCRIPTION
CASE SIZE
WSP
RSP
POR
Jack’s Strawberry Pencils
10
£6.25
£1.15PM/2-for-£2
35.0%
Jack’s Baby
Jack’s Apple Pencils
10
£6.25
£1.15PM/2-for-£2
35.0%
8x500g
Jack’s Rainbow Belts
10
£6.25
£1.15PM/2-for-£2
35.0%
Jack’s Tangy Mix
10
£6.25
£1.15PM/2-for-£2
35.0%
Jack’s Fizzy Cola Bottles
10
£6.25
£1.15PM/2-for-£2
35.0%
Jack’s
Jack’s Gummy Mix
10
£6.25
£1.15PM/2-for-£2
35.0%
Brussels
Jack’s Jelly Beans
10
£6.25
£1.15PM/2-for-£2
35.0%
8x500g
Jack’s Giant Strawberries
10
£6.25
£1.15PM/2-for-£2
35.0%
Jack’s Sour Snakes
10
£6.25
£1.15PM/2-for-£2
35.0%
Jack’s Fizzy Tropical Slices
10
£6.25
£1.15PM/2-for-£2
35.0%
Jack’s Roast
Jack’s Chocolate Peanuts
12
£7.49
£1.15PM/2-for-£2
35.0%
Potatoes
Jack’s Chocolate Raisins
12
£7.49
£1.15PM/2-for-£2
35.0%
£1.69
Jack’s Chocolate Mini Eggs
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s Mint Imperials
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s Chocolate Honeycomb
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s Jelly Babies
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s Assorted Mints
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s Wine Gums
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s Fruit Pastilles
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s Assorted Toffees
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s Giant Chocolate Buttons
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s Mini Gems
12
£7.49
£1.15PM/2-for-£2
35.0%
Jack’s White Chocolate Buttons
12
£7.49
£1.15PM/2-for-£2
35.0
Carrots £1.19 49.58%
Sprouts £1.19 49.58%
8x750g 40.83% Jack’s Roast Potatoes 8x750g £1.69 35.25% Jack’s 12 Yorkshire Puddings 12x185g £1.39 31.7%
41
SOURCE: NIELSEN SCANTRACK, TOTAL COVERAGE, VALUES SALES, 52 W/E 27.05.23
RED BULL GIVES YOU WIIINGS. NEW
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RED BULL EDITIONS ARE GROWING 86% YOY AND ARE WORTH £36.5M ANNUALLY.
KED
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Stock up now Red Bull Energy 250ml M968313
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Top new products Every issue we bring you the latest product launches from your favourite suppliers
JACK'S SKIN ON FRIES
HOBGOBLIN SESSION IPA Case Size: 2x10x440ml
Case Size: 8x750g
WSP: £14.59
WSP: £11.25
RSP: £11.99
RSP: £1.99
POR: 27%
POR: 29.3%
BROOKLYN PILSNER Case Size: 12x330ml WSP: £9.49 RSP: £13.99 POR: 18.6%
SNACKSTERS DELI MEATBALL MARINARA Case Size: 6x218g WSP: £13.44 RSP: £2.99 POR: 25.1%
SNACKSTERS DELI FOUR CHEESE PANINI
KETTLE SEASALT AND CRUSHED BLACK PEPPERCORNS
Case Size: 6x180g
Case Size: 12x130g
WSP: £12.99
WSP: £19.69
RSP: £2.99
RSP: £2.75
POR: 27.6%
POR: 28.4%
43
M284462
M284464
M284465
CARDBOARD BOX Let’s reduce plastic!*
Always keep out of reach of children. ©A.I.S.E. www.keepcapsfromkids.eu
*the box contains maximum 5% plastic, designed to preserve your PODS® †IRI Total UK Laundry Detergents Value Share P12M to Sept 2022
Top new products Every issue we bring you the latest product launches from your favourite suppliers
KERSHAWS CHIP SHOP CHICKEN CURRY
KERSHAWS BIG BREAKFAST Case Size: 12x400g
Case Size: 12x460g
WSP: £24.79
WSP: £24.79
RSP: £2.75
RSP: £2.75
POR: 24.9%
POR: 24.9%
LUCOZADE ALERT MANGO PEACHADE Case Size: 12x500ml WSP: £6.35 RSP: £1.00
EUROSHOPPER MACARONI CHEESE Case Size: 8x400g WSP: £14.00 RSP: £2.50 POR: 30%
POR: 36.5%
CRUZCAMPO PINT CAN Case Size: 6x4x568ml WSP: £27.99
GRAHAM NORTON SAUVIGNION BLANC Case Size: 6x75cl
RSP: £7.00 WSP: £39.79 POR: 20% RSP: £9.99 POR: 20.3%
45
Top new products Every issue we bring you the latest product launches from your favourite suppliers
FINISH POWERBALL POWER ESSENTIAL
PUKKA CHICKEN PIES Case Size: 8x2pk
Case Size: 16x15s
WSP: £3.89
WSP: £26.45
RSP: £3.89
RSP: £2.59
POR: 50.9%
POR: 23.4%
FILIPPO BERIO BALSAMIC VINEGAR
BECKY�S BAKERY DEVON AND SULTANA SCONES
Case Size: 6x250ml
Case Size: 12x4pk
WSP: £10.25
WSP: £10.19
RSP: £2.99
RSP: £1.19
POR: 42.9%
POR: 28.6%
SOUR PATCH KIDS Case Size: 10x130g WSP: £7.19 RSP: £1.69 POR: 48.9%
MEET THE TEAM
Say
‘hello’ to...
Name: Maria Chittenden
Title: Head of Transport
Category: Operations
In this first issue of 2024, we catch up with Head of Transport Maria Chittenden to find out about the vital role she and her team play in keeping Booker customers stocked up and ready to trade. MARIA, TELL US A LITTLE ABOUT YOURSELF…
London but I saw an ad for the logistics graduate programme and it really interested me because I felt that logistics touched every part of the business
I’m Maria, I work in our Distribution function and
spectrum and it would be an interesting role.
I’m Head of Transport. This was a new role following a restructure to bring together our Wholesale and
AND PRESUMABLY IT WAS?
Retail divisions into one Distribution team. I’ve spent the vast majority of my career in distribution
Well, I’m still here and I enjoy every day with all
and logistics with Booker, working across a number
the challenges that are involved in helping run an
of business areas. I’m Co-Chair and a founding
efficient and effective distribution function. I have
member of the Women@Booker Network along
a fantastic team around me and that’s absolutely
with my colleague Abbie Hackwell. I’m also a mum
critical when you’re running a division of the
of three - which is most definitely my favourite job!
company that is so complex and multi-faceted and
– I have 2 sons aged 11 and 13 and a daughter who
full-on!
is 8.
WHEN DID YOU JOIN BOOKER?
HOW FULL-ON IS THE TRANSPORT DIVISION?
I joined in 2003 as part of the logistics graduate
Let’s just say that every day is a school day
programme after graduating from the University of
but Distribution is a huge operation. We have
Swansea with a BSc in European Business Studies and
10 distribution centres across the country, we
Spanish. My secret superpower is that I’m bilingual,
make around 10,000 deliveries a week to 190
mainly because my mum is Spanish! In between
branches and to over 5,000 Booker Retail Partners
graduating and joining Booker I spent about 18
independent retail customers. It’s a 24-7 operation
months temping with Associated Newspapers in
and pretty full-on- it never stops and every part of
successful. It’s such an honour to be helping, supporting
responsibility when you think about it. It’s our job to get
and inspiring colleagues across the business through the
the right stock to our customers at the right time, so
network.
it’s a critical part of the Booker business. If we don’t do our job well, everything else falls down. Fortunately I’m surrounded by a talented, experienced and passionate
IS THE NETWORK OPEN TO ALL YOUR COLLEAGUES?
MEET THE TEAM
the company relies on us, which is a daunting, but exciting
team and I like to think that we do a fantastic job for our customers. At Booker we are massively focused on service,
Absolutely, it’s about empowering women first and
we understand how important it is to our customers and
foremost but ultimately, it’s about empowering everyone.
aim to deliver outstanding service every day.
Recently, for example, we celebrated International Men’s Day and held a virtual event with Andy’s Man Club, a
ARE YOU ENJOYING YOUR ROLE AS HEAD OF TRANSPORT?
fantastic suicide prevention charity for men. We’re trying to break down barriers and stereotypes and basically help everyone at Booker be who they want to be and achieve
Yes, I am. When I saw the role advertised, I felt ready to
their goals both in their work lives and their personal lives.
really get on and step up so I applied. The teams across
Through Distribution we’ve been able to extend that
the whole of Distribution are exceptional and we all work
support further by getting some of the vehicles liveried up
well together. It’s only a year in, so still lots that we are
with the AMC logo.
working on to improve and build on, but as I say a great
HOW HAVE RECENT YEARS BEEN?
HOW DO YOU BALANCE SUCH A SENIOR ROLE WITH YOUR OTHER INTERESTS AND RESPONSIBILITIES?
Really busy! With the pandemic we all had to find new
Firstly, my husband and I make a good team, so that
ways to work safely and the Distribution and Transport
makes sure the home logistics is covered! I have a very
teams really rose to the challenge and ensured we safely
demanding job but it’s also very rewarding and enjoyable.
got the cases out the door and delivered. Since then,
I get a kick out of doing a good job and delivering great
certainly within Transport we have been impacted by
service to our customers and helping them grow their
a number of factors, not least the driver shortages, but
sales and profits. Equally, I am honoured to be a part of
we have a successful Driver Academy that has enabled
the Booker Women’s Network because I feel like we are
us to overcome this particular challenge and also train
helping our colleagues in new and exciting ways. But
and develop those colleagues who wanted to become
there’s lots more still to do!
team and a great business, so I’m relishing the challenge.
drivers. Our drivers and Transport teams are pivotal to the business, delivering the final piece of the supply chain and it’s important that we recognise that.
TELL US ABOUT THE BOOKER WOMEN’S COLLEAGUE NETWORK That’s my other job! I’m really proud to be a part of something so inspiring and exciting and new! We launched the Women@Booker network on International Women’s Day 2023 and what a year it’s been! It’s a fantastic initiative and we’ve been really busy since launch, setting our objectives, recruiting a committee of both women and men, and organising a number of events. We’ve already had two face-to-face events and one virtual event. We hosted a large allyship day in November which was really
About Maria Maria Chittenden is Head of Transport at Booker, a role she has held since February 2023. She has been with Booker for more than 20 years, having joined the company in 2003 as part of the logistics graduate programme after graduating from University. Since joining Booker, she has worked in various roles across distribution within Booker, bringing that knowledge to the role that she holds today. Maria is also Co-Chair of the Women@Booker Network. She launched the internal colleague network alongside Chair Abbie Hackwell in March last year. The Women@Booker Network continues to flourish and engage with more and more colleagues and has held a number of face-to-face and virtual events including a panel event focusing on allyship and spotlighting men’s mental health on International Men’s Day.
49
Cut costs, boost profits Saving money on energy and water bills has never been more critical for retailers which is why so many of them have turned to approved Booker partners Saffron Business Solutions and Hawley Energy for expert, experienced support. With the energy supply market still in a state of
the specific needs of the retailer, we will reach
immense flux, securing the best possible deals on
out to the entire market to find the best deal and
electricity, gas and water is more mission-critical
it’s entirely the retailer’s decision which option he
than it has ever been. However, trying to find and
or she wants to go for. We apply absolutely no
secure the best deal can be a daunting task, which
pressure.”
SUSTAINABILITY
PROTECT YOUR PROFITS
Specialist support
is why it is so important to work with an expert in the field - an expert such as Saffron Business
Saffron receives its fee direct from the supplier or
Solutions, that has worked with thousands of
service provider that you choose, which means that
Booker customers over the years.
retailers will never receive a bill from Saffron.
Saffron Director David Hawarth says: “Many of our
SAFFRON MODEL
Booker retailers have been working with us for years and years and that’s because we have consistently
So what does all of this look like in practice? Saffron
delivered unbeatable prices and service. In fact, our
specialises in four distinct areas where it can bring
annual retention rate is over 84% which is unheard
its expertise and experience to bear:
of in the energy brokering market.”
l Energy (electricity and gas) l Water
REFERRAL FOCUS
l Telephone and Broadband l Merchant Terminals
Another factor that sets Saffron apart, is the way the business finds new clients, as Hawarth explains:
When retailers approach Saffron to ask them to
“Very unusually in this industry, we do not have an
find them the best deals available, the process
outbound call desk and we have never cold called a
involves four distinct steps:
retailers. Every new client we get comes through as a referral, either from another satisfied retailer or
ANALYSIS
from Booker themselves. ”
l Saffron gathers information on your existing supply to present to suppliers, including half
Once potential new clients get in touch, Saffron
hourly data squares and any non-half hourly
adopts a completely transparent and open
meter information.
approach. Hawarth comments: “Saffron is proud
l Full analysis of your existing supply contract is
and open about the fact that it does not have
carried out to pinpoint any areas of concern.
preferred or favoured suppliers in any of the markets in which it operates.
l A Notice of Termination is provided for your existing contract to ensure freedom of choice. l As your renewal window approaches, Saffron
“We have no formal allegiance with any electricity,
will be in touch up to six months before your
gas or water supplier. Once we have understood
contract expires.
51
l Saffron will obtain prices tailored to your business needs from their range of selected suppliers. l Saffron will present those prices to you with like-for-like comparisons against your current supplier or offers received elsewhere with no obligation to proceed. l Saffron will also ensure that you are presented with the right contract with the right supplier and at the right price. l Saffron will also continue to review the market and update their ‘best’ quotes up until the point where your decision is being made. l As standard, Saffron provides Fully Fixed and Inclusive contracts.
Saffron Business Solutions' Offer l Free advice on current supply l No obligation price comparison against your current supply l Single point of contact for all your requirements l Saffron handles all supplier switches with no disruption to your business l Lifetime support whether you sign with Saffron or elsewhere
SUSTAINABILITY
PRICE
T: 03448 222 802 E: info@sb-solutions.co.uk W: sb-solutions.co.uk
Hawley Energy Also on hand to help retailers cut the costs of doing business is Hawley Energy, another approved Booker added value partner. Their Business Energy Savings Team can offer effective energy saving solutions at a time when it’s never been more important to clamp down on energy costs. Hawley’s services include:
SWITCHING l Saffron will provide you with contract documents and all other relevant documents on the agreed offer. These can be signed via e-mail, post or electronically. l They will ensure your preferred payment terms are implemented with your supplier, including help in getting
Energy Review l A review, or a full energy audit of your business, to identify the best money saving opportunities.
Solar Panels l Generate your own energy and save money with the installation of solar panels. l Benefit from reduced costs by being part of a larger group of Booker customers. l Install a 4kW solar panel array for as little as £5,800 and produce up to 3,400 kWh of electricity annually. l Potential to change energy suppliers to one of Hawley’s partners to receive a special feed-in tariff.
EV Car Charging l EV charge points compatible with Booker chargers, installed from £1,950. A grant of £350 per socket is available through the workplace charging scheme. l Enjoy cheaper running costs with an electric vehicle. l Benefit from low vehicle tax. l Reduce your business’ carbon footprint.
Modernise your businesses’ heating l Removing gas fired heat will reduce your standing charges and well-designed heat pump systems are often cheaper to run. T: 0333 80000 771 E: best@hawleyenergy.co.uk W: hawleyenergy.co.uk
any VAT reduction that may be due. l Saffron will correspond with your current and future supplier in the matter of release and registration of your meter. They have access to the national database which ensures your switch of supplier is successful, and will resolve any objections to the switch. l They will be in touch on the day your contract goes live to remind you to take a meter read. This will avoid any excess charges.
SUPPORT l Saffron will analyse your first invoice to ensure all is as expected, and every three months thereafter. l Throughout the duration of your supply contract, they will support with the amendment of any supply or account details regarding, site, billing, payment, metering, or any other matters relating to the site’s supply or account. l They will also assist with any queries or issues raised, whether contracting through Saffron or not, helping to push suppliers to resolution. l Saffron operates a formal complaints procedure as part of the Energy Ombudsman. To find out how Saffron Business Solutions could help save you money and time, contact them now by phone, email or via the Saffron website.
53
Poonami-Proof nights with the Stop & Protect Pocket Available from Sizes 3 to 6
M281224
M281225
M281227
M281269
M281226
M254345
Wishing you a Poonami-Proof 2024
VIEWPOINT: ACS
Make your voice heard
How will election fever affect retail? 2024 is very likely to feature a General Election – but what will this mean for independent retailers and what opportunities exist in this potentially dramatic year? We’re almost certainly into an election year now,
sector live very close to the store where they work,
with reports of both spring and autumn elections
which also helps to keep the cost of travel to work
circling and an uncharacteristically early Budget
down and improve the perception of the job as a
adding fuel to the idea that we’ll be going to the
whole.
polls sooner rather than later, so it’s likely that retailers across the UK will shortly be getting visits
We’re also big local investors, especially for stores
from prospective parliamentary candidates asking
that have had major refits over the last year. As
you for their support and wanting to hear about the
a sector we invest over half a billion pounds a
issues that affect your business.
year in ways to make our stores more appealing to customers, more energy efficient and more
With plenty of constituency seats set to change
sustainable in the long term. Thousands of retailers
hands in the next election (all but guaranteed due
are also investing in services that would otherwise
to the number of current MPs standing down at the
be lost to towns and villages, like pharmacies, bakery
end of this parliament), the coming months are a
counters, butchers and others.
perfect opportunity to build relationships with new candidates that will be able to fight your corner in
The third positive story, and perhaps the most
Westminster. There’s no doubt that key issues like
important for our sector is the story of our impact
shop theft and abuse, product regulation issues,
on the communities in which we serve. For several
recycling regulations and business rates will be high
years, convenience stores have been consistently
on the agenda for discussions with prospective
ranked in the top three services in a local area that
candidates, but it’s important to remember that
have both a positive impact and are essential to
we’ve got a positive story to tell about our sector as
local people. This often-intangible benefit cannot be
well.
overstated when talking to prospective candidates, as it is this that solidifies our place at the heart of
As a sector, we are prolific employers of local people,
the community.
but where convenience store jobs differ from those in lots of other sectors is that working in convenience
If you’d like to speak to us about hosting local
provides not just important flexibility for colleagues
candidates in your store, get in touch via email to
with other life commitments, but it’s also a very
willem.vandeven@acs.org.uk.
secure job. The majority of people working in the
55
COMING SOON
500ml to replace 380ml NEW 500ML PRICE MARK PACKS: Orange: M291814 Original: M291816 Cherry: M291812 Apple: M291778 Zero Pink Lemonade: M291813
LET'S CELEBRATE
with our new members and longstanding partners
New stores Londis - Hilton Food & Wine
Londis - Harlow Service Station
Queens Park, London
Elizabeth Way, Harlow, Essex
Londis - Acton Food & Wine
Londis - The Market Garden
Acton, London
Nottingham, Nottinghamshire
Londis - K&R Supermarket
Londis - Fairfax Store
Bromley, Kent
Kidlington, Oxfordshire
Londis - BP Priory Road
Londis - Moatway Store
Anfield, Merseyside
Malvern, Worcestershire
Londis - Nyetimber
Londis - Harrow Service Station
Pagham, Bognor Regis, Hampshire
Hornchurch, Essex
Londis - Southchurch
Londis - Hampstead Service Station
Southend on Sea, Essex
South Hampstead, London
Londis - Poppleton Road
Londis Bradwell Service Station
York, Yorkshire
Braintree, Essex
Londis - Cowgate
Londis - Beddington Lane Service Station
Edinburgh
Croydon, London
Londis - South Bridge Street
Londis - Museum Service Station
Bathgate, Edinburgh
Bethnal Green, London
Londis - Sittingbourne
Londis - North Camp
Sittingbourne, Kent
Farnborough, Hampshire
Londis - Khan’s Superstore
Londis - Arthur’s Hill
Consett, County Durham
Shanklin, Isle of Wight
Londis - Hykeham Road
Londis - Newlands Park
North Hykeham, Lincolnshire
London
Londis - Hanover Street
Londis - Brownhill
Edinburgh
London
Londis - Newarke Street
Londis - Leyswood Drive
Leicester Leicestershire
Newbury Park, Ilford, Essex
Londis - Humberstone Road
Londis - Gatehouse Stores
Leicester Leicestershire
Redhill, Surrey
NEW YEAR OFFER
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Special Offer for Londis Members Only: Quote “LN Hello 2024” for Exclusive Rates!* *Offer valid from 1st February - 30th April 2024
Contact your Retail Specialist Lee Jacovou +44 (0) 7850 206610 lee.jacovou@gerflor.com www.gerflor.co.uk
Many happy returns to all those celebrating their time with us. More than just a brand, Londis is a family of like-minded convenience retailers whose focus is to provide a much-needed service to their local community.
5
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2
YEARS
5
3
YEARS
5
4
5
5
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6
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YEARS
YEARS
YEARS
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Londis Adwick Le Street Doncaster Londis Eagle Mansfield Londis Oakwood Gate Birchwood, Warrington Londis Hyde Road Mottram In Longdendale Hyde
5
1
YEARS
5
2
YEARS
5 5
Londis Chepstow Chepstow Londis - Merthyr Road Merthyr Tydfil
3
Londis Mabon Nelson, Treharris
4
Londis Stapleton Stapleton Bristol
5
Londis Teys Plaza Upminster
YEARS
YEARS
Londis Showground Mottram In Longdendale Hyde
10
Londis Bicker Bar King’s Lynn
10
6
Londis Swanwick Alfreton
Londis - Napier Road London
10
7
Londis Wynyard Wolviston, Billingham
Londis - South Parade South Ockendon
15
8
Patrington Garage Patrington
Londis - Ayr Road Castle Douglas
15
9
Elmbank Service Station Glasgow
Londis - Bathgate Service Bathgate
15
10
Newtown Mearns Service Station Newton Mearns, Glasgow
Bebside Service Station Blyth
15
11
Paisley Mill Service Stat Paisley
Applegreen St Matthews Leicester
15
12
Four Aces Service Station Wardley
Londis - Bawbee Methil, Leven
15
13
Hedgeley Services Powburn
Londis - Southwick Southwick, Brighton
15
14
Holystone Service Station Backworth
Londis Runnymede Egham
15
15
Hull Road Filling Station Dunnington
Londis - Church Street Tovil Maidstone
15
16
Lindisfarn Service Station Beal
Rontec - Snd Bp Dartford Dartford
15
17
Londis Marston Road Oxford
YEARS
YEARS
YEARS
YEARS
YEARS
YEARS
YEARS
YEARS
YEARS
YEARS
YEARS
YEARS
YEARS
LONDIS BIRTHDAYS
Londis birthdays
Shell - Haydock Island Newton-Le-Willows
59