Top Principles Followed by a Website Design Company in India One of the principal elements of running a business is having a website that speaks on your behalf. To think of it, utility and usability are the two most vital elements that determine if a website is successful or not. If we have to list things that go without saying when it comes to developing or designing a website, the first thought that pops up in the mind is about the userfriendliness of the same. Today, let us understand website designing from a third person’s point of view, and speak about the design decisions taken by reputable companies that provide web design services in India. But first, let us get into the minds of the users… The first thing one has to keep in mind when designing or developing a website is thinking about the users who are about to visit the same. Now the visitor’s mind works in mysterious ways. First off, whenever they visit a page, the one thing that they do is scan it.