Mistakes Any Web Design Company Should Avoid In 2019 The very presence of common web design mistakes can significantly affect the search rankings and engagement of visitors to ecommerce websites. It goes without saying that great web design has a big role to play in the success of a website. To make a successful ecommerce website, it is important to include a fusion of function and form that leaves the visitor with a lasting impression and influence their buying decision. According to Logo Design India, a web design company, it is crucial to avoid web design mistakes to rank a site high in the search results and increase the sell of goods or services.