Logo Design Trends for Small Businesses

Logo Design Trends for Small Businesses A logo is the visual representation of a company’s brand identity. Creating a well­ designed logo not only boosts the brand identity but also improves the marketing and bottom line of the business.

However, everyone has their own take on what makes a well­designed logo. New trends are a common feature in business logo design in India and in the rest of the world, and it makes sense to remain careful not to fall for every new fad.

Irrespective of the design trends and styles, a logo must have the following basic requirements:

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lIt must represent your brand.

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lIt must be easily recognizable.

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lIt must be versatile.

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lIt must be timeless.

All other considerations are optional.

Whether it is a small new business or a rebrand, professional logo design trends in 2019 require that your logo feels fresh and does not seem outdated a year later.

Responsive design logos You may require to print your logo on product packaging, outdoor billboards, product packaging, on a business card, or your web pages, and that requires that you have a flexible and usable logo to meet the various situations. That means you have a versatile logo, and that requires a responsive design of your logo.

Perspective­play logos An effective way to challenge the norms of existing logo design is to play with perspective. Hence, you could make use of distortion, warping, fragmentation, and visual breaks to deviate from the traditional in an engaging manner. You may highlight certain qualities of your logo using mock­up visuals which could be used on business cards, brochures, stationery, t­shirt, infographic, web design, or wall signage.

Bright colours Colours continue to remain a big choice in modern logo designs and this trend will continue in 2019 as well. The reason being the deep impact that colour has on the way people see the world, and is a great way to influence people’s decision.

Simple typography Simple design remains the common consideration in logo design and 2019 will be no different. Hence, clean lines and beautiful presentation will be part of a simple logo design. Many famous brands have recently redesigned their logo by stripping down overly ornamental sections to their visual cores and build on their foundations. In short, simple typography in a logo gives it a contemporary and modern look and helping to build a new brand logo design.

Playful designs A great way to have a major impact on customers is to incorporate playful visuals in the design that are unexpected. 2019 will see logo designs with puns, metaphors, and innovative concepts. The mere presence of these visuals will make everyone think again about the product or services offered.

Detailed vintage There is an increasing trend towards a sleek and minimalist approach in logo designs in recent years and the same trend will continue in 2019 with the creation of logo designs that are extremely detailed and beautifully crafted. Brands that prefer vintage sophistication and authenticity would include illustrations that are more intricate and detailed to bring out products that represent their handcrafted and artisan aspects. The food and beverage industries are likely to incorporate detailed design for their products.

Cut typography Typography is an important factor when it comes to logo design . Your brand is perceived depending on the selected font. More and more companies are now rejecting the existing fonts, and instead creating their own. And if there is a shortage of budget or interest for creating own custom typeface, a type­based trend called the “Cut” is increasing being opted. This trend consists of literally cutting a part of a type in a brand to get something new. This is an effective yet simple technique to reshape the type and use in brand and logo design. When it comes to what to cut, consider less is more. However, ensure that your company’s name is readable after making changes in the font.

Geometric shapes The core of logos remain the symbols. To create a powerful and memorable logo, make use of geometrical shapes. To get both minimalist and friendly geometric trend, make use of bright colours and interestingly arranged shapes.

Hand drawn logos 2019 is going to see the return of custom, hand­drawn artwork in logo design in India and elsewhere to stand out from the competition. At Logo Design India, the logo designers always ensure not to use stock art or generic art in custom logo design projects . The presence of real illustrations gives personality to brands that generic stock can hardly provide. You actually infuse fresh life into your brand by carefully following the logo design trends and logo styles. After all, making careless changes to update your brand may result in a logo that fails to resonate with the business or market. When considering the logo design trends, ensure thoughtfulness in the creation of your brand that integrates seamlessly to the rest of the branding.

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