Logo Design Trends for 2019 and beyond Design trends change and evolve over time. When it comes to creating an identity for a business, a logo serves the purpose. The human mind can easily recognize familiar patterns and objects. This is why the logos of brands like Coca Cola or Apple are easily recognizable. We have grown familiar to them and once we see the logo we can relate it to the brand. A logo is, therefore, one of the most integral elements of a businesses’ identity. Whether you have a big business or a small one, a logo helps your customers find you and boosts your business growth.