How can a colourful custom logo design represent your brand?

How can a colourful custom logo design represent your brand?

There is always a special place in everyone's mind that relates to colours the most. A love that starts from crayons in childhood to striking brand colours as a professional, the one thing that connects anyone to colours is the emotions that they evoke out of a person. The right colour can spark a bright light of joy in any ordinary routine and attract anyone towards it. As a brand, you can efficiently use this emotion as you design a business logo to your advantage. All you would require is adequate knowledge about what colours denote which emotion to your target clientele.

A basic emotion guide of colours Before diving deep into the colourful world of brand logos, it's essential to have a fundamental concept of which colour means what and the emotion they denote. So, here’s a guide for you:

COLOUR

MEANING

EMOTION

White

Balance

Calmness

Blue

Trust

Dependable & Strength

Orange

Friendly

Cheerful & Confident

Lavender

Creative

Wise & Imaginative

Green

Peaceful

Health & Growth

Yellow

Optimism

Clarity & Warmth

Red

Excitement

Bold & Youthful

Now that you are aware of the meanings and emotions that a particular colour might denote, you can make a custom logo design for your brand using a combination or hues of these colours. To plan ahead of your competitors and design a logo that would be unique like your brand, nonetheless, you would need to understand the versatility that each colour holds.

Red ­ Bold and Beautiful Out of all the primary colours, red falls on the top three, while green and blue are the other two. Red is a colour that not only runs in our veins but also gives an exciting and urgent feeling when you look at it. Red means stop, it means warning, it is for the youthful and the romantics. The number of emotions that this single colour denotes is unlimited, and so are the ways you can incorporate it into your design. Examples: Nintendo, Netflix, Target, Coca­Cola.

Yellow ­ Friendly and Bright Yellow is a bright and friendly colour that not only denotes clarity but also speaks of a power resting within. It speaks of optimism, and why won’t it? A yellow rose is given to a friend, and all our emoticons are in yellow. For a brand, yellow can mean standing out from the crowd and leaving a smile on the consumer’s face. Yellow is also a sign of caution, cue in the warning labels you see on the road everywhere. Examples: McDonalds, CAT, Lays, Nikon.

Green ­ Fresh and Growing Nature is green. This one sentence explains it all, doesn’t it? Whenever we want to speak of serenity, we think of nature, and automatically, green. It means growth. It means taken straight from the womb of Mother Earth. It not only symbolizes health but is associated with fresh vegetables as well. Shades of the colour are also signs of security and stability. It forms an integral part of the primary colour palette ­ red, green, and blue. Examples: Animal Plant, Girl Scouts, Spotify, Heineken.

Lavender ­ Uncommon and Imaginative While we see numerous brand logos that go the safe side and choose colours that are tried and tested, some tread the path less travelled. A hue of the striking purple, lavender sparks the luxury and grand avatar of a brand. It shows that the brains behind the brand have thought about the logo and care for their clients. Lavender symbolizes wisdom and mysticism at the same time. Examples: Hallmark, FedEx, Yahoo!, Cadbury.

Orange ­ The no holds barred It’s fun and striking ­ it’s the centre of attention. Orange sends out a message that reads the brand is there to stay. It not only stands out from the crowd but is a sign of revolt as well. The correct pairing of orange and other colours can give a kid­friendly attractive combination to the world which everyone can relate to. Its namesake being a citrus fruit, orange is confident. Examples: Nickelodeon, Mozilla Firefox, Gulf, Fanta.

Blue ­ Tranquil and Dependable

It will be safe to say that blue stands for technology. It might mean a clear sky or a deep ocean. There is blue in everything, and it is also a primary colour in the palette, apart from red and green. Blue is calming, and yet you feel a powerful sense of tranquillity whenever you see it. The professionalism and reliability of the colour show not only trust but act as an excellent alternative, as well. Examples: Facebook, Twitter, VISA, Skype (and the list can go on) Finally comes the colours of peace and balance, white and black. Any logo design company would always incorporate these colours in their work, someway or the other.

No kidding when we say white and black is a striking combination if topped with an edge typography style. There are uncountable logos that use various hues of this pair to bring a sense of calm in their design. Credible, professional, edgy ­ they have it all. Examples: Uber, WordPress, Wikipedia, Forbes.

Conclusion: As a brand, you have to first understand your target clientele, check their preferences, and align them with your products to create a logo that denotes that and much more. Logo Design India , a company based in the heart of Kolkata, can provide you with the best and most striking logo for your brand. The professionals working with this decade­old company are experienced and always updated with the latest trends in the market. Should you want to recruit the services of the company or find out about the logo design cost in India for your brand, request for a free quote by dialling +91­33­40200868.

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