Designing The Ideal Website: 5 Tips To Keep In Mind A logo is the visual representation of a brand and determines much of your business’s future. While most of the time, we pay attention to designing the logo, we completely skip an important procedure altogether. Writing a brief for the logo design! The brief concludes the kind of logo you want and provides much of your vision to the logo designing experts. Before you start penning down your requirements, here are five things you should keep in mind when writing a brief.