How to Turn Annual Report Design into Powerful Marketing Tool

How to Turn Annual Report Design into Powerful Marketing Tool While it is only January and the hangover from the Christmas break continues to be active in mind, it is time to consider your company’s Annual Report, though not too soon.

Annual Reports in the past were viewed as more of a statutory obligation, something that is brought out of sheer necessity. However, in recent times that assumption has changed, thanks to technological developments, and this era of sharing, liking, and

reacting, Annual Reports, undoubtedly is a powerful tool to let the readers connect emotionally with the brand.

Now with a well­designed Annual Report, it is possible for the company to turn this chore into a powerful marketing tool, with the potential of letting thousands of people share it online while gaining trust and forging strong relationships with potential investors, shareholders, competitors, and employees.

Here are 5 valuable points that should be kept in mind when producing Annual Report.

Express Your Company's Background Bring out the real personality of the company, the real people and the true stories that are often shrouded behind the walls of professionalism. Express your brand’s story with a focus on the path taken by the company to reach its present place. You may add humour to the usual dull type of report that makes people smile a little to establish a connection with the reader.

Explain Data with Infographics And Icons Make use of visuals to turn context into statistics, and a sense of fun to your company.

Break up the pages into chunks with icons, infographics, pictogram, and other types of charts to cut down repetitions and help the readers understand information easily and quickly. Include options for the viewers to click through to web pages as well as various online references, and also letting them share the annual report on the various social platforms, and in the process, helping readers keep themselves abreast with your company’s development.

Convey Success

Make clear the extent of the impact that the company had in the previous year, highlighting achievements both big and small, especially about the environment, ethical, and community initiatives and milestones reached. Try to establish an authentic connection at the beginning of the report, may be over­promoting these areas, though try not to exaggerate.

Be Genuine and Include Strategic Vision Most importantly, make sure that your Annual Report is genuine, and includes your vision and values, for both your company as well as for your staff, customers as well as for your community. The company’s strategy is communicated by the Annual Report while highlighting its success, values, and ethics.

Keep to One Key Theme Don’t make your Annual Reports as a sheaf of papers that make the reader sleep somewhere in the middle. Include more white spaces and interesting graphics to communicate important information. Look for creative ways to convey your message.

It could be an app, a book, or an interactive website in an unusual shape. But make sure to pick a theme that matches well with your brand and stick to it, and make sure each page is connected with the next page so that people do not find themselves lost or overwhelmed with too much of information. It is time that you start planning for your next Annual Report that improves your brand image and how to make it possible.

We also provide custom logo design services for your business as a first step towards building a unique brand personality. Our highly talented and skilled logo designers are some of the best in the industry. So if you are looking for a brochure or logo design company , contact Logo Design India. You can reach us on +91­33­40200868 or access our website.

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