Yango ‘Deli’vering Happiness

Max Avtukhov, Co-Founder & CEO- Deli Tech

LGN: It’s a pleasure to see Yango Deli at the Seamless Middle East Summit of 2023. You have established your company as a tech-enabled e-commerce facilitator. But could you tell us how you positioned Yango Deli in the Middle East market?

Max: Yango Deli is a global tech company. We provide technology solutions to e-commerce stimulators and pharmacies, as well as companies that want to transform from offline to online marketing. Our USP is developing end-to-end technologies under one roof that are seamlessly integrated with each other.

Secondly, our system powers 200,000 orders daily. It is scalable, secure, and superfast. The solutions enable us to see fully transparent operation cycles, like what the temperature is, the face value, etc.

There is another problem where customers experience problems with delivery times, such as delays, order displacement, and order cancellation issues. With Yango Deli, we have incorporated the latest AI technology to track and simplify these problems. With AI, we can predict the exact delivery times and fulfill our customers’ commitments.

LGN: How is Yango Deli being placed compared to its competition? Besides the tech advantage, could you tell us how the solutions provided by Yango Deli enhance customers’ convenience?

Max: We offer unique products called Grey Stores. Most e-commerce companies want to integrate into international online spaces. We offer them Grey Stores, which offers online operations linked to offline grounds, and each supermarket chain in the market has 200 sq. km. This store would provide a complete omnichannel store experience for their customers. However, it would require one supply chain or store manager to oversee the operations of the area. So, this solution has enabled us to help different e-commerce partners who need to be competitive in both online and offline markets.

LGN: What are your expansion plans in the UAE and Saudi Arabia?

Max: We are looking to resolve difficult problems in different regions of the Middle East. Whether it is the UAE or KSA, we look at different problems that our partners are facing in the e-commerce sector and find better solutions to help the supply chain and logistics operations and make it seamless for their customers.

LGN: How has the pandemic impacted the e-commerce sector? How has e-commerce come to the forefront postpandemic?

Max: When the gross market development is purely dependent on the user’s convenience. For example, if it is convenient to order online, I will. So, the first stage now is the convenience of the users over price and variety of products.

The second stage is making operations and processes more economical and efficient. By improving operations, we can make it more economical, which in turn leads to affordable prices for products. This is what the mass audience cares about. When this happens, it disrupts the market and leads to efficiency and convenience, increasing overall mass demand.

LGN: What do you think about the Middle East market for end users? Especially after your success in European markets, do you think the Middle East has the potential to include more digital e-commerce solutions for increasing tech-savvy customers?

Max: I think, in the Middle East, Dubai is one of the best places in the world for tech solutions, being the most futuristic city in the world right now and having a young population. In Saudi Arabia, there is huge internet penetration. There are a lot of digital users; around 80% to 90% of the users prefer online solutions now in major Gulf countries. This is because there is an increase in disposable income and the convenience of online space.

The transition is not from traditional to modern in the online space; it is an evolution from traditional directly to online integration in the e-commerce space. Now, with Nana, we are developing a partnership where we enable a user experience that is beyond the imagination of the market. We aim to develop user quality enhancement, where users get all the information they need about their food products and online orders.

LGN: Tell us more about your partnership with Nana. We look forward to hearing more about you and Yango Deli becoming the market leaders in the Middle East region very soon!

Max: Thank you very much. I appreciate Logistics Gulf News taking time for us