Navigating the CCPA: Unveiling the Synergies between Compliance and Customer Identity

Introduction

The California Consumer Privacy Act (CCPA) is a legislative milestone in protecting personal information. Enacted to safeguard California customers from exploiting their data by businesses worldwide, the CCPA casts a broad net of influence While its primary objective appears customer-centric, a remarkable array of advantages awaits businesses that embrace compliance with this bill In fact, adherence to the CCPA can be a pivotal driver of brand reputation, ultimately translating into increased revenue streams

Key Characteristics of the CCPA

1. Transparency- Be transparent with customers [CCPA 1798 100(b), 1798 110]

2. Data Access- Allow customers to have access to the information you collect [CCPA 1798.100,1798.110, 1798.115, 1798.130]

3. Erasure- Delete customer data upon request [CCPA 1798.105]

4. Customer Opt-out- Allow customers to opt out of selling and sharing their information with third parties [CCPA, 1798.120, 1798.135]

5. Age of Consent - Provide different consent methods for minors [CCPA 1798.120(c)(d)]

6. Non-discrimination- Must not discriminate against customers [CCPA 1798 125]