INTERNET INNOVATION

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LOFAleisure

With an expected 3.48 billion people using social media, LOFA are embracing the medium as a source for marketing and engagement of consumers, retailers and members.

Social media’s great for company culture – Most people know how to use social media, it allows great interaction and communication with people from different locations across the globe. Social media provides a channel for advocacy –Promoting LOFA via social media will provide the brand with an advertising channel that is not only free, but very influential. It allows the sharing of data in any form with a large number of people making it an invaluable tool for collaboration.

DID YOU KNOW THAT … Consumers are 71% more likely to make a purchase based on social media referrals (Hubspot) Social media improves collaboration - Being able to use social media on various devices means that information can be shared from anywhere and at any time. Social Media’s a great way to network - Everyone now has the ability to network with LOFA. Social Media provides a window into the future –Using and monitoring social media is a great way to ensure that LOFA are always aware of future trends and opportunities. It is often the first place for new ideas and shared news, and being ahead of the curve can differentiate you from your competition. Social Media is a great way to share – Sharing interesting news with the people who are interested in LOFA, its members and the products that they sell. Website – A website is your window to the world. It’s where everyone looks first to find out who you are, what you do and what you can offer. LOFA’s new website is easy to navig ate and a great visitor experience. It offers more to members and encourages consumers and retailers to have more interaction with LOFA .