Background & Objectives

AGX QUALITATIVE RESEARCH

LODE is constructing the world’s first Cryptographic Silver Monetary System. This system utilizes a revolutionary blockchain protocol to enable the creation and distribution of two cryptographic assets –the LODE Token and AGX Coin –each representing a unique relationship with investment-grade silver. Both of these assets will be authentic, transparent and immutable to all LODE community members. In particular, AGX Coins will provide LODE Community members and users with a high-speed, low-cost, private, and borderless method for transferring real value across the street or across the world, one where all transactions are secure, transparent, verifiable, and immutably notarized upon the blockchain distributed ledger.

As part of its brand development strategy for the AGX Coin, LODE commissioned the Lana Porter Group to conduct qualitative

research with target consumers in Vancouver, BC. The primary objectives for this research include: • Explore consumers’ current relationship with money as well as financial institutions, products and services • Gauge levels of consumer familiarity with asset-backed currencies and cryptocurrencies generally • Assess reactions to the overall AGX currency proposition and identify trial motivators and barriers • Evaluate written marketing materials to identify compelling hot buttons that prompt consumer interest and consideration, as well as any sticking-points or negative triggers that should be avoided • Evaluate two creative directions to identify the most compelling visual identity for the AGX brand