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A New Approach Title:

Research & Development Strategy

Subject: TNZ R&D Strategy

Project: Transform

Author: Timothy Allan

Date: [11/07/06]

Document Format:

A4


A new structured approach aimed at building industry capability (R&D). Achieved by developing the projects for industry and assisting them through the development process. Aimed at delivering results to market accurately.

The Approach - Introduction

Title: Tech & Company Process

Date:07/11/06

Client: Textile New Zealand

Source: BJ & TA

Project: 4001 - Transform

PD#: 4001-01-001


The proposed approach has 4 major steps: Identification: of potential projects. Selection: shortlist compatible technologies & companies. Validation: of the product/consumer/market potential of project. Action: successfully start & complete the development project

Title: Tech & Company Process

Date:07/11/06

Client: Textile New Zealand

Source: BJ & TA

Project: 4001 - Transform

PD#: 4001-01-001


Identification FRST 0% Industry Partner 0% Tech Partner 0% TextilessNewZealand 100%

Selection 0% 0% 0% 100%

PDS - Research 0% 100% 0% 0%

R&D Project 75% 25% 0% 0%

Commercialisation 0% 100% 0% 0%

Identification Selection Validation Action

Project & Funding Structure

Title: Tech & Company Process

Date:07/11/06

Client: Textile New Zealand

Source: BJ & TA

Project: 4001 - Transform

PD#: 4001-01-001


1Identification


Two Strategies

1

Request For Proposals (RFP) Request interest from industry and technical organisations for this project to identify existing opportunities

Selection

2

Identification

Investigation Investigate existing companies and technology partners for involvement within the project

Title: Tech & Company Process

Date:07/11/06

Client: Textile New Zealand

Source: BJ & TA

Project: 4001 - Transform

PD#: 4001-01-001


Technologies

Companies

New Technology

Company 1.

(Material One)

New Product A

New Technology

Company 2. New Product B

(Material Two)

New Technology (Material Three)

New Technology

Company 3. New Product C

Textiles New Zealand plays the central role in assisting to develop the projects. Finding key technologies and companies that can be aligned.

Company 4. New Product D

(Material Four)

Identification

Title: Tech & Company Process

Date:07/11/06

Client: Textile New Zealand

Source: BJ & TA

Project: 4001 - Transform

PD#: 4001-01-001


Solution

Technology Partner

Company

R eq

uirement

Identification

Title: Tech & Company Process

Date:07/11/06

Client: Textile New Zealand

Source: BJ & TA

Project: 4001 - Transform

PD#: 4001-01-001


2 Selection


Technologies

Shortlist Technology

Available technologies under development

Technologies Technologies Companies

Companies

Companies

Initiate Project. (Go to Diagram Two)

Shortlist TNZ Companies

Existing Textile New Zealand member companies

011: Investigation Investigate and categories the avalible technologies that are currently under development in New Zealand, along with grouping the existing Textile New Zealand members into key cluster groups.

Selection

012: Create Shortlist

013: Evaluate Shortlist

Evaluate and generate a short list of the key technologies and Textile New Zealand members that best fit the shortlist guidelines.

Re-evaluate the shortlisted technologies and companies to identify the most approriate components for the developmental project.

014: Confirm Shortlist Define and lock down the final technologies and companes for the developmental project.

Title: Transition

Date:12/10/06

Client: Textile New Zealand

Source: Blythe Rees-Jones

Project: 4001 - Transition

PD#: 4001-01-001

015: Enter Validation Generate the structure and scope for the project. Generate an initial Product Development Specifcation (PDS) to provide the framework for the project.


3 Validation


PDS Review & Sign Off

Combined R&D Team

Detail Review

Combined R&D Review

08

Market Research Review

Resources (People & Funding)

Year 07

Market Entry

0.5 Detail Design & Productionisation

This period may vary for each company

Develop the new products for production & manufacture by the TNZ members

0.3 - 0.4 Design & Development Combined design & deveopment of a range of products & technologies for the TNZ companies

0.2 Product Development Specification Collectively research & understand the product context, new markets, & applicable technologies for TNZ companies.

Duration (months)

0

Validation

3

9

6

12

Title: Transition

Date:12/10/06

Client: Textile New Zealand

Source: Blythe Rees-Jones

Project: 4001 - Transition

PD#: 4001-01-001

15


Clarify Into the industry product context and market conditions that drive sales in the product category. This is deliberately broad to establish connections between the consumer, the product, the market and the distribution and sale of the product.

The Project The Product

Research Technical Define technical performance requirements and other technical factors such as Standards.

Consumer Define the consumer and market trends to understand where the product category is

Economic The Company The Market

Define the price points and margins along with other economic factors.

Environmental

Specify

Scope

Should define the following:

Plan Cost Resource Risk Payback

Goals Range Performance; Programme Product Strategy Market Strategy

Communicate Present Discuss Assess Review Conclusions Decision

Define product sustainability in the context of the product category using initial tool sets.

The Consumer

011: Clarification Defined Project and its Objectives; Outline the Product, Service, or System; Detail Company Specific Information; Define the Markets; Identify the primary consumers/users

021: Research Research is categorised into four main categories outlined above: Investigate and understand consumers key drivers and trends; Define Intended markets, investigate drivers and product positioning; Investigate competing product price points, performance levels and general attributes; Document Resource and/or material and production factors; Investigate Intellectual Property aspects; Investigate distribution and Supply Chain aspects; Investigate Environmental Aspects and Impacts. Research relevant standards and compliance issues for target markets.

Product/Consumer/Context

023 : Scope

022: Definition Set Design Goals/objectives; Define intended product item/range; Set Performance Goals; Set Technical Targets; Define testing & development programme; Define Product Life Cycle/Product System in relation to user groups. Define Product Functional Unit; Define Product implementation strategy Define the proposed market entry strategy. Establish enviornmental characteristics/targets.

Project plan Risk Assessment and Management Financial Assessment (ROI, IRR, NPV) Resource Requirements Provisional Costing

Title: Project Development

Date:15/02/06

Client: Internal

Source: Timothy Allan

Project: 0100 Internal Process

PD#: 0100-01-001

024 : Communication Present the Documented PDS for review; Management review and clarification; Assessment of the project viability Decision to proceed, request further information or to stop.


4 Action


08

0.5 Detail Design & Productionisation

Combined design & deveopment of a range of products & technologies for the TNZ companies

Combined R&D Review

0.2 Research (Comb bined)

PDS Review & Sign Off

Combined R&D Team

0.3 - 0.4 Design & Development

Market Entry This period may vary for each company

Develop the new products for production & manufacture by the TNZ members

Detail Review

Market Research Review

Resources (People & Funding)

Year 07

Collectively research & underrstand tthe product context, new markets, & applicable ttechnologies for TNZ companies.

Duration (months)

0

Action

3

9

6

12

Title: Transition

Date:12/10/06

Client: Textile New Zealand

Source: Blythe Rees-Jones

Project: 4001 - Transition

PD#: 4001-01-001

15

Transform Original Strategy Presentation  

Initial presentation given in 2006

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