Designing for a Sustainable World

locus research

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

locus research

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

+1.5 PANTONE 109 C

locus research

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UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

locus research

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

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UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

locus research

Company

Product

Understand your company and how it relates to sustain ability

Think about your product life cycle and the service It provides

Scope

Customer

What should the scope of my project be?

How do people interface and affect your product life cycle?

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

company

Product

It is important to understand how your company thinks about sustainability before starting a 'green' or sustainable design programme. If there is no structure within the company it may make more sense to undertake this as your first step.

Only by looking at the life cycle of your product or service can you truly understand and evaluate its environmental impact.

There is less complexity in reviewing your company and operation as it is directly under your control. This information is important to communicate to a designer, as they should understand the context of sustainability within your enterprise.

Scope

customer

Improving the environmental factors related to a product require change.

Consumers have a profound impact on your product. From purchasing choices to how they use the product over its lifespan (and what they do at the end of life).

Each new idea will have a different profile from eco-efficiency to eco-effectiveness.

The scope may range from just benchmarking the product to a product system level of innovation that requires greater change.

locus research

Understanding the life cycle can yield important information. It can provide insight into both problems and opportunities which can improve design briefing and product development.

Sustainability is becoming a mandatory factor in some consumer markets, whilst in others it is just a minor consideration.

Understanding the market trends and consumer behavior can improve the environmental effectiveness of the product and improve product design.

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

company

Policy: Hav e an Environm you got ental Policy or a stated position on sustainabi lity that is publicly av ailable to internal an d external stakeholde rs?

e nta tion Imple m a tion & Inte gr u

e yo How hav d e d d e b em ental envir onm ns in your tio ra e id s n o c ses? s proces ie n a p com

Products

Consumer

Scope

A

ctions: How is sustainabilit y incorporated into your companies actions, does the ac tion match the rhetoric ?

Culture

Co s How doe te to Ho mmuni catio bility rela wd a in ta s u s n comm o you ations is n a rg o unica the s t u e re s a t ain values? cons ability to ilities umer your responsib s. defined?

ble aina Sust n & g Desi ation ntal v o n In o environmeaffect d

s

How ocial trend ontext, do ss c nd s e a busin he your aximise t nerate e you m unity to g rt oppo

locus research

Supply Chain: ha in hai Are you aware re eo off yyour suppliers environmental all performance? e?? Do o yyou track the source off urc r ce eo your raw materials? te eria r alss

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

company

Policy: Hav e an Environm you got ental Policy or a stated position on sustainabi lity that is publicly av ailable to internal an d external stakeholde rs?

e nta tion Imple m a tion & Inte gr u

e yo How hav d e d d e emb ental envir onm ns in your tio ra e id s n co ses? s proces ie n a comp

Products

Consumer

Scope

A

ctions: How is sustainabilit y incorporated into your companies actions, does the ac tion match the rhetoric ?

Culture

Co s How doe te to Ho mmuni catio bility rela wd a in ta s u s n comm o you ations is n a rg o unica the s t u e re s a t ain values? cons ability to ilities umer your responsib s. defined?

ble aina Sust n & g Desi ation ntal v o n In o environmeaffect d

s

How ocial trend ontext, do ss c nd s e a busin he your aximise t nerate e you m unity to g rt oppo

locus research

Supply Ch Chain: ha a in Are you aware a eo are off yyour suppliers environmental ttall performance? e? Do Do yyou track the source o r ce ourc eo off your raw materials? a eria ate r als

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

Supply Chain document the supply chain of your product from manufacture through to end thr consumer. con o

n unctio Core Fe the ser vices

ib Descr duct deliver ro he your p k about all t in te h u t ib d r t n an that co things ver its life. o to this

Produc t Life Cycle

company

Products

Consumer

Scope

Problems & Opportunities document the problems and opportunities related to your product od oduct du t life ie cycle.

Docum en cycle o t the life f your produc t/s in nclude er vice in and life puts, outp puts t cycle s tages.

Com

plia Wh a exis t stan nce d mar ting in ards l k to a ets ca eading s n env sist im you u iron p rov se of y m our ental ing th e pro duc impact t.

tal men iron ators v n E ic Key uct Ind y the if Prod I) ident nt l a P r E o enta K p t ( t im nvironm rs, s o e m uct icato ts prod s or ind e targe e h issu efine t d and ures s mea Benchmarking Research existing product/as life cycle and an a lyse the Competitors Assess your productss environmental impact to create a environmental performance against benchmark. leading products and brands

locus research

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

Supply Chain document the supply chain of your product from manufacture through to end thr consumer. con o

n unctio Core Fe the ser vices

ib Descr duct deliver ro he your p k about all t in te h u t ib d r t n an that co things ver its life. o to this

Produc t Life Cycle

company

Products

Consumer

Scope

Problems & Opportunities document the problems and opportunities related od oduct du t life ie to your product cycle.

Docum en cycle o t the life f your produc t/s in nclude er vice in and life puts, outp puts t cycle s tages.

Com

plia Wh a exis t stan nce d mar ting in ards l k to a ets ca eading s n env sist im you u iron p rov se of y m our ental ing th e pro duc impact t.

tal men iron ators v n E ic Key uct Ind y the if Prod I) ident nt l a P r E o enta K p t ( t im nvironm rs, s o e m uct icato ts prod s or ind e targe e h issu efine t d and ures s mea Benchmarking Research existing product/s life cycle and analyse the Competitors Assess your productss environmental impact to create a environmental performance against benchmark. leading products and brands

locus research

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

company

ion

Communicat

How do you yourr Market Position communicate What environmental es ni pa m co issues are important sustainability o to your market and ns to issues/solutio ers?? consumers? your consum

Products

Consumer

Scope

Intera c Defin tion e the custo m users ers and a produ gainst your ct life c e.

Defin e their ycle role e.

Supp

l

Whe y chain re produ do your c from ts come ? and how you c ca o this t mmunica n te o you r cons umer s?

Forecast Look at the medium term trends (2-3) in your market and changes in your consumers.

Key customer groups From your interactions define who the most important customers are. aare e

ur yo ers o D tom and s t he cu ders gt un you icatin r

ur

yo u n Are mu f yo way m tO a o c c s in pa im duct rs e o r p tom s cu

locus research

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

company

ion

Communicat

How do you yourr Market Position communicate What environmental es ni pa m co issues are important sustainability o to your market and ns to issues/solutio ers?? consumers? your consum

Products

Consumer

Scope

Intera c Defin tion e the custo m users ers and a produ gainst your ct life c e.

Defin e their ycle role e.

Supp

l

Whe y chain re produ do your c from ts come ? and how you c ca o this t mmunica n te o you r cons umer s?

Forecast Look at the medium term trends (2-3) in your market and changes in your consumers.

Key customer groups From your interactions define who the most important customers are. aare e

ur yo ers o D tom and s t he cu ders gt un you icatin r

ur

yo u n Are mu f yo way m tO a o c c s in pa im duct ers o r p um ns co

locus research

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

Compan

Com pl Using iance legisla such tion as and R WEE, Ro HS E impro ACH to ve eco-e ffi achie ciency an ve co d mplia nce Benchmarking Documenting and understanding your existing product performance through research.

uct Prod New pment lo Deve ping new lo e v De cts to stent u d pro si e per resolv mental n enviro s em probl

locus research

Products

Consumer

Scope

oduct ng Pr t i t s i x E n veme Impro changes g Makin roduct p e to th ls to ia r mate ve impro cie cy ffi en e eco

tem ct Sys Produ ion at Innov w g a ne in t Crea ic v e ct ser produ or life system ncept that co cycle ffective.

-e o c is e

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

company

Com pl Using iance legisla such tion as and R WEE, Ro HS E impro ACH to ve eco-e ffi achie ciency an ve co d mplia nce Benchmarking Documenting and understanding your existing product performance through research.

uct Prod New pment lo Deve ping new lo e v De cts to stent u d pro si e per resolv mental n enviro s em probl

locus research

Products

Consumer

Scope

oduct ng Pr t i t s i x E n veme Impro changes g Makin roduct p e to th ls to ia r mate ve impro ciency ffi e eco-

tem ct Sys Produ ion at Innov w g a ne in t Crea ic v e ct ser produ or life system ncept that co cycle ffective.

-e o c is e

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

company

locus research

Products

Consumer

Scope

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

company

Products

Consumers

Scope

Acknowledgements This project was supported by MFE through the Sustainable Design Group of New Zealand, convened by the Sustainable Business Network. It was designed to provide designers and their clients a guide to undertaking sustainable design projects.

www.locusresearch.com http://issuu.com/locusresearch/docs/sustainable-design

locus research

UPA - World Usability Day Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research