Murrumbidgee Trails Tourism Partner Prospectus

Tourism Partner Prospectus For tourism businesses, events and surrounding destinations

Key dates 1 March 2024 Booking deadline

April - early May 2024 Review your listing

Mid-2024 New visitor guide release A collaborative destination marketing initiative by:

We acknowledge the Traditional Custodians of the lands and waters in our region, and pay our respects to Elders past and present.

Visitors love the Murrumbidgee Trails — we bet they’d love your business too!

About Murrumbidgee Trails A collaboration between Leeton Shire Council, Lockhart Shire Council, Murrumbidgee Council and Narrandera Shire Council, Murrumbidgee Trails is a consumer-focused brand to promote our four local government areas as a single destination.

Join forces with us and encourage more visitors to experience the region.

You’re invited to join us as a tourism partner and see your business benefit from our combined marketing reach.

Our region encompasses tourism drawcards like the Lake Talbot Water Park, Whitton Malt House and Altina Wildlife Park, through to incredible nature-based attractions like The Rock Nature Reserve – Kengal Aboriginal Place and Fivebough Wetlands. There’s also plenty of local produce, a diverse calendar of events and unique art and culture to soak in along the way.

By banding together and pooling resources, we benefit from greater exposure and awareness for our individual council areas — and local businesses — along with the potential for visitors to stay longer and spend more as they can see higher value in the region’s tourism offering.

Our goals 1.

2.

Disperse overnight visitors across the council areas to nearby towns and villages for a complete visitor experience

Increase the number of overnight visitors, visitor spend and length of stay throughout the year in the region

MURRUMBIDGEE TRAILS VISITOR STAY AND SPEND1 Domestic day visitors spend $164 per trip

Domestic overnight visitors spend $191 per night

Domestic overnight visitors stay an average of 2.75 nights

Achievements Since launching Murrumbidgee Trails with the release of our first visitor guide three years ago, we’ve been through varying stages of lockdowns and seen plenty of event cancellations.

#MURRUMBID

Visitor guide 25k printed copies 5.7k impressions 1.5k reads

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Website 7k website visitors

60.8% mobile 30.7% desktop 8.5% tablet

Top locations: NSW 67%, Victoria 10%, Queensland 5%, ACT 3%

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Through it all, it’s clear our audience has an appetite for travel in Australia outside capital cities and recent research2 suggests regional tourism has increased by 9% on prepandemic levels.

The Rock

Yerong Creek

Social media 5k audience 3.5 million impressions 190k engagements

73% women 27% men

Pleasant Hills

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found in various Art Trail can be The Riverina Outdoor Trails and beyond. throughout Murrumbidgee

1. Bend Darlington Point Carrington St,

Racquet 2. Big Tennis Barellan Yapunyah St, narrandera.com.au

3. Brolga sculpture Coleambally Kidman Way, Water Tower 4. Coleambally Coleambally Kingfisher Ave, (part Wool Art Gallery 5. Doris Golder Museum) the Greens Gunyah Lockhart 39 Urana St, lockhartmuseum.org

Murals 6. Historic Hydro Pl, Leeton 58-66 Chelmsford thehydro.com.au

locations

Water Tower 12. Milbrulong Rock Rd, Milbrulong Lockhart-The .au visitlockhartshire.com

and Gallery 7. Leeton MuseumPl, Leeton 27-33 Chelmsford u leetontourism.com.a

Big Guitar 13. Narrandera Information Centre, Narrandera Visitor Cadell St, Narrandera

Locks 8. Lockhart Love Green St, Lockhart .au visitlockhartshire.com

narrandera.com.au

Art Water Tower 14. Narrandera Narrandera Watermain St, narrandera.com.au

9. Lockhart Sculpture Trail and Heritage surrounds Lockhart and .au visitlockhartshire.com

of Brookong 15.Pastoral Shadows East St, Lockhart .au visitlockhartshire.com

Water Tower of 10. Lockhart Green St, Lockhart .au visitlockhartshire.com and Lintels

11. Lyrics, Landscapes Public Art Trail Leeton, Yanco Various locations, and Whitton izi.TRAVEL app Download the

Tour Land Walking 17. Spirit of the surrounds Lockhart and .au visitlockhartshire.com & Cultural Centre 18. Waddi Heritage Point St, Darlington 11 Carrington u waddiheritage.com.a Eagle Mural 19. Wedge-tailed St, Jerilderie 57 Jerilderie

a Ngarratya 20.Yo-thun-ing-yun St, Jerilderie 35 Jerilderie ov.au murrumbigee.nsw.g

Art Trail 16. Riverina Outdoor Riverina Various locations, theriverina.com.au

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#MURRUMBIDGEET

Sources: 1. Data is averaged across our four council areas. ABS 2021 Census Place of Work Employment (Scaled), ABS 2020 / 2021 National Input Output Tables, ABS June 2022 Gross State Product, ABS 2021 / 2022 Tourism Satellite Account, TRA 2022 Tourism Profile, and REMPLAN 2022 Tourism Analysis Model.

2. Source: Beyond the City Limits, A Comprehensive Regional Tourism Analysis, commissioned by Tourism & Transport Forum Australia, 2023.

Top locations: • Facebook: MT region 26%, Wagga 11.9%, Griffith 6.2%, Sydney 7.7%, Melbourne 2.7% Canberra 2% • Instagram: Sydney 20.7%, Wagga 13.5%, Narrandera 5.6%, Leeton 5.5%, Melbourne 4.7%

Tourism partner packages Join us and be seen by thousands of eager visitors each year. Help raise our profile as a leading regional destination and grow your business with more enquiries and customers.

Choose from three package tiers with promotion across our Murrumbidgee Trails marketing in print and online.

INCLUSIONS Visitor guide A templated business listing in our new, A5 size visitor guide to be released in mid-2024. We’ll print more than 25,000 copies for distribution through visitor information centres across NSW, Victoria, the ACT and selected other locations. A digital version will also be available to read and download.

TIER 1 $200, plus GST

TIER 2 $500, plus GST

TIER 3 $800, plus GST

¼ page

½ page

Full page

Including 1x standalone post

Including 3x standalone posts

Social media Inclusion in organic social media content on our Facebook and Instagram. Some packages include allocated posts for additional exposure to showcase your business.

Website A listing on your council area’s page of the Murrumbidgee Trails website, linked to your own website.

Media exposure opportunities

Prioritised where possible

Invitation to industry events including our visitor guide launch We understand this is a tough time for some businesses recovering from the impact of the pandemic and weather events. Based on this, as well as feedback received from past participants and visitors, we have made changes to the guide size, printing numbers, package prices and digital package inclusions.

Neighbouring Councils $1,000, plus GST

$1,500, plus GST

1/2 page visitor guide listing

Full page visitor guide listing

Plus, both packages include: • Your location featured on a regional map in the visitor guide • Website listing in a regional section on the Murrumbidgee Trails website, linked to your own tourism website • Invitation to industry events including our visitor guide launch

“At Southern Cotton and Whitton Malt House our mission is to showcase the rich diversity in the Riverina and educate visitors on the sustainability and efficiency of our farmers.

Visitors to our region are constantly amazed that our region has so much to do, taste and explore. Murrumbidgee Trails is the perfect resource to plan a regional experience.”

- Kate O’Callaghan, Executive Director, Southern Cotton and Whitton Malt House

Image credit: Destination NSW >

Example visitor guide business listing Business name 02 6912 3456 yourbusiness.com.au 123 Murrumbidgee Street, Murrumbidgee Trails 1x image that best represents your visitor experience

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Contact details

Address

A short description of your business and offering relevant to visitors

Icons provide a quick guide to your facilities (full and half page listings only)

Contacts Get in touch with your local council to discuss this opportunity or ask questions.

Michelle Evans michellee@leeton.nsw.gov.au 02 6953 0994

Matt Holt Kellie Dissegna Edwina Kenna mholt@lockhart.nsw.gov.au kellied@murrumbidgee.nsw.gov.au edwina.kenna@narrandera.nsw.gov.au 0419 944 616 0418 746 745 02 6959 5539

Secure your place

Book now: Scan the QR code

Complete the booking form at murrumbidgeetrails.com.au/partner The booking deadline is 11.59pm, Friday 1 March 2024.

Tourism Partner Terms and Conditions • Invoices will be issued by Leeton Shire Council as the project’s financial lead.

• All templated business listings in the visitor guide include professional design and copyediting from content provided by the advertiser.

• Images may not have text or graphic overlay, including logos. Images deemed unsuitable for publication may be altered or replaced at the discretion of the councils involved. Advertisers will be notified of any changes.

• Advertisers will have the opportunity to review and approve their visitor guide listing, including one (1) complimentary round of revisions.

• If approval is not received by the deadline, the councils reserve the right to finalise content on behalf of the operator.

• The advertiser and/or agent by lodging material with the councils for publication and in authorising or approving the same for publication warrants that the material contains no defamatory matter or slander of title; does not infringe any trademark; does not constitute an invasion of privacy, breach of copyright, unfair competition or a breach of any law in Australia.