2020 Media Kit

2020

MEDIA KIT P R I N T | D I G I TA L | E V E N T

LIVING LIKE A LOCAL

Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas

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ABOUT US

LOCALE IS THE PREMIER WESTERN-REGIONAL, QUARTERLY MAGAZINE, FOCUSING ON LOCAL LIFESTYLE, LOCAL CHARACTER, PEOPLE, ISSUES AND HOTSPOTS. LOCALE IS PRODUCED BY CREATIVES WHO DESIRE TO SHOW YOU WHAT IS GREAT ABOUT WHERE THEY LIVE. LOCALE IS LOCALLY OWNED AND OPERATED.

OUR DEMOGRAPHICS

MAGAZINE READERS

• 25-44 year olds

GENDER 25% Female (Age 25-34) 10% Male (Age 25-34) 17% Female (Age 35-44) 10% Female (Age 45-54)

• College graduate • Makes over $200k annually • Logs onto our website from work and stays on for over two minutes.

• Has a home value over $1m

AGE 35% 25-34 36% 35-44 9% 18-24 16% 45-54 INCOME 30% 150,000+ 40% 125,000-150,000 18% 75,000-125,000

LO CA LE M AG A Z I N E 2 7 5 5 BR I STO L ST E 2 9 5 CO STA ME S A, CA 9 2 6 2 6 INFO@LOCALEMAGAZINE.COM | 949.436.8910

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I M P R E S S I ON S

MAGAZINE IMPRESSIONS

SOCIAL MEDIA

• 5 Impressions per magazine or 2,000,000 per year

• 50,000 Digital magazine impressions

• 400 Coastal Southern California delivery locations

• Facebook likes 55k

• Instagram followers 200K + • Twitter followers 5k

WEB TRAFFIC

EMAIL BLAST

• 200,000+ Visitors per month

• 40,000+ Email addresses

• 2M 47S Average stay

• We send out emails every week promoting events, our digital magazine content and web stories

• 180+ Editorial stories per month

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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2020 PRINT EDITORIAL CALENDAR

Orange County /// Los Angeles /// Greater Palm Springs /// San Diego

FOODIE

SHOPPE

ALIVE

ESCAPE

Eat/Drink Emphasis: The ultimate foodie guide, trendy foods, chef profiles, drink experts

Style/Beauty Emphasis: Fashion designers, local boutique owners, beauty enthusiasts, fashion influencers

Go/Do Emphasis: Fitness workouts, humanitarian features, artist spotlights, road trip guide

Home/Away Emphasis: Interior design experts, holiday guide, real estate agent features

JANUARY | OC Foodie Issue Ads Due: 11.15.19 Magazine Published: 01.01.20

APRIL | OC Shoppe Issue Ads Due: 02.15.19 Magazine Published: 04.01.20

JULY | OC Alive Issue Ads Due: 05.15.20 Magazine Published: 07.01.20

OCTOBER | OC Escape Issue Ads Due: 08.15.20 Magazine Published: 10.01.20

FEBRUARY | GPS Foodie Issue Ads Due: 12.15.19 Magazine Published: 02.01.20

MAY | GPS Shoppe Issue Ads Due: 03.15.20 Magazine Published: 05.01.20

AUGUST | LA Alive Issue Ads Due: 06.15.20 Magazine Published: 08.01.20

OCTOBER | GPS Escape Issue Ads Due: 08.15.20 Magazine Published: 10.15.20

FEBRUARY | LA Foodie Issue Ads Due: 12.15.19 Magazine Published: 02.15.20

MAY | LA Shoppe Issue Ads Due: 03.15.19 Magazine Published: 05.15.20

SEPTEMBER | SD Alive Issue Ads Due: 07.15.20 Magazine Published: 09.01.20

NOVEMBER | LA Escape Issue Ads Due: 09.15.20 Magazine Published: 11.01.20

MARCH | SD Foodie Issue Ads Due: 01.15.20 Magazine Published: 03.01.20

JUNE | SD Shoppe Issue Ads Due: 04.15.20 Magazine Published: 06.01.20

INFO@LOCALEMAGAZINE.COM | 949.436.8910

DECEMBER | SD Escape Issue Ads Due: 10.15.20 Magazine Published: 12.01.20

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2020 EVENT CALENDAR Los Angeles /// Orange County /// San Diego /// Greater Palm Springs JANUARY | OC - Foodie Issue Magazine Published: 01.01.20 Event: Orange County Release Party

JULY | OC - Alive Issue Magazine Published: 07.01.20 Event: Orange County Release Party (LUAU)

FEBRUARY | GPS - Foodie Issue Magazine Published: 02.01.20 Event: Greater Palm Springs Release Party

AUGUST | LA - Alive Issue Magazine Published: 08.01.20 Event: Los Angeles Release Party

FEBRUARY | LA - Foodie Issue Magazine Published: 02.15.20 Event: Los Angeles Release Party

SEPTEMBER | SD - Alive Issue Magazine Published: 09.01.20 Event: San Diego Release Party

MARCH | SD - Foodie Issue Magazine Published: 03.01.20 Event: San Diego Release Party APRIL | OC - Shoppe Issue Magazine Published: 04.01.20 Event: Orange County Release Party MAY | GPS - Shoppe Issue Magazine Published: 05.01.20 Event: Greater Palm Springs Release Party MAY | LA - Shoppe Issue Magazine Published: 05.15.20 Event: Los Angeles Release Party JUNE | SD - Shoppe Issue Magazine Published: 06.01.20 Event: San Diego Release Party

OCTOBER | OC - Escape Issue Magazine Published: 10.01.20 Event: Orange County Release Party - Halloween Masquerade Party

OCTOBER | GPS - Escape Issue Magazine Published: 10.15.20 Event: Greater Palm Springs Release Party NOVEMBER | LA - Escape Issue Magazine Published: 11.01.20 Event: Los Angeles Release Party DECEMBER | SD - Escape Issue Magazine Published: 12.01.20 Event: San Diego Release Party - Holiday Party

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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THE MAGAZINE Each issue of LOCALE is divided into four sections: Foodie, Shoppe, Alive and Escape.

There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find:

FOODIE

ALIVE

Great local restaurants, recipes, menu ideas and venues to turn you into the ultimate foodie. Locals eat great and we show you where—cafes, sports bars, clubs and everything in between.

• Eat or Drink Profiles: Celebrity chefs, restaurant owners, and mixologists and bar owners • Meals Deconstructed: We take apart the area’s best dishes and show you what goes into them • Trendy Food Pages: The hottest dishes that are all over your Instagram feed and where to grab them

From movies on the sand to picnic spots and paddle boarding, we show you how to have the ultimate summer • Alive Profiles: Movers, shakers, fitness gurus, entrepreneurs, musicians and travel experts.

• Native Knowledge: A local expert’s guide on what to do and where to go

SHOPPE

ESCAPE

We find the hottest looks for you and the entire family, get advice from your favorite stylish locals, and spill on where to find the newest beauty products.

• Style or Beauty Profiles: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A influencer’s view on the perfect day in a local spot • Fashion Spread: Featuring models and designers with a high-fashion approach

Want to stay in and relax? How about explore the world? We show you how to make your home your perfect escape and how to escape your home for the perfect getaway.

• Home or Away Profiles: Top real estate agents, home builders, interior designers and hotel experts • Gift Guide: Where to shop locally for the favorite people in your life • Su Casa: A tour of the area’s finest homes and apartments

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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F E AT U R E D C E L E B R I T I E S

Steve Aoki January 2017 DJ/Music Producer @steveaoki Followers: 8.2M

The Chainsmokers September 2016 Musicians @thechainsmokers Followers: 8.1M

Tia Mowry January 2018 Actress, “Sister, Sister” @tiamowry Followers: 6.8M

Shaun White December 2018 Athlete @shaunwhite Followers: 1.2M

Ziggy Marley September 2018 Musician @ziggymarley Followers: 1M

Danny Trejo May 2018 Actor @officialdannytrejo Followers: 1.3M

Brody Jenner August 2016 TV Personality @brodyjenner Followers: 3.3M

Kyle Richards Umansky February 2017 TV Personality @kylerichards18 Followers: 2.7M

Lisa Vanderpump February 2016 TV Personality @lisavanderpump Followers: 2.4M

Lauryn Evarts September 2015 Author @theskinnyconfidential Followers: 912k

Mike Trout April 2018 Athlete “Baseball” @miketrout Followers: 1.7M

Becca Tilley April 2017 Bachelor Contestant @beccatilley Followers: 1.1M

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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PRINT AD PRICING

AD SIZE

X1

X4

X8

X12

Back Cover

$20,000

$17,000

$16,000

$13,000

Inside Front Cover

$17,000

$15,000

$13,000

$11,000

Inside Back Cover

$13,000

$11,000

$9,000

$8,000

Spread

$15,000

$13,000

$11,000

$10,000

Full Page

$10,000

$8,000

$7,000

$6,000

1/2 Page

$7,000

$6,000

$5,000

$4,500

1/3 Page

$5,000

$4,500

$4,000

$3,500

Spread

Full Page

1/2 Page Vertical

INFO@LOCALEMAGAZINE.COM | 949.436.8910

1/3 Page Vertical

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D I G I TA L A D P R I C I N G WEB AD UNIT

PRICE PER WEEK

PRICE PER MONTH

Full Site Skin Wrap

$3,000 weekly

$8,000 monthly

Leaderboard (ros)

$1,500 weekly

$4,000 monthly

Square Ad (static)

$1,000 weekly

$3,000 monthly

Square Ad (ros)

$1,000 weekly

$3,000 monthly

In Story Ad (top 10)

$1,000 weekly

$3,000 monthly

Lower Banner Ad (ros)

$750 weekly

$2,000 monthly

SOCIAL MEDIA AD UNIT

PRICE

Contest

$2,500 (per post)

Instagram Story Takeover (4-6 Stories)

$2,000 (per day)

Instagram Post

$2,000 (per post)

Instagram Story

$750 (per post)

Promoted Facebook Post

$1,500 (per post) ($200 goes to promotion)

Facebook Post

$1000 (per post)

EMAIL AD UNIT

PRICE

Dedicated Email Blast

$3,000

Eblast Top Banner

$1,000

Email Blast Inclusion (with link)

$750

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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EVENT PRICING

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PRESENTING PARTNER

GOLD SPONSOR

SOCIAL HOUR

1. Event presented by “your company” over LOCALE Magazine and event name

1. Media wall inclusion

1. Hosted event

2. Invite & soical media inclusion

2. Photo booth

2. Step & repeat logo 3. Invite ad

3. Event booth & product display

4. Social media graphic logo

Partner only

5. Event booth

3. Photographer 4. Media wall 5. Music 6. Event promotion 7. $10 suggested donation to charity of choice (100% donated)

6. Product display

8. 75 guaranteed guests

$10,000

$7,500

$5,000

PER UNIT EVENT ITEMS

PRICE

Event Booth

$1,000

Media Wall

$500

Event Photographer

$250

Photo Booth

$50

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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PRINT AD SPECS

SPREAD Width: 20” Height: 12” Bleed: 0.125” Total Dimensions: 20.25” x 12.25”

FULL PAGE Width: 10” Height: 12” Bleed: 0.125” Total Dimensions: 10.25” x 12.25”

1/2 PAGE Width: 4.625” Height: 11.5”

1/3 PAGE Width: 3” Height: 11.5”

DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed • Templates available upon request UPLOAD AD THROUGH OUR CLIENT CENTER OR EMAIL TO: production@localemagazine.com

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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D I G I TA L A D S P E C S

AD UNIT

WIDTH

HEIGHT

1

Full Page Skin (Two Sides)

325px

1030px

2

Leaderboard

1200px

100px

3

In Story Ad

1200px

1200px

4

Skyscraper

360px

720px

5

Square

360px

360px

6

Mid-Page Banner

750px

90px

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Eventbrite/Facebook

2160px

1080px

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Email Blast

600px

600px

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Eblast Top Banner

600px

222px

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Dedicated Email Blast

1200px

1200-2000px

DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .png (preferred) .jpeg .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed.

UPLOAD AD THROUGH OUR CLIENT CENTER OR EMAIL TO:

partnerships@ localemagazine.com

*Dedicated email—Must be under 1 MB. This image will display at 600px wide. On high-definition screens, such as retina displays, images may appear fuzzy if uploaded at 600px. To make sure images appear clearly on all screens, submit your web-ready images at double the size needed.

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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IN HOUSE DESIGN PRICING

PRINT ADS CUSTOM AD

T E M P L AT E A D

$350

$99

AD DESIGN INCLUDES: • 3 Ad mock-ups • 3 Revisions • Print Ready .pdf/.jpeg

AD DESIGN INCLUDES: • Partners choice of 3 templates • 1 Revision • Print Ready .pdf/.jpeg

D I G I TA L A D S AD #

CUSTOM ADS

T E M P L AT E A D S

1

$150

$50

2-6

$200

$99

7 - 12

$250

$150

AD DESIGN INCLUDES: • 3 Ad mock-ups • 3 Revisions • Web Ready .jpeg/.png

AD DESIGN INCLUDES: • 1 Template choice • 1 Revision • Web Ready .jpeg/.png

INFO@LOCALEMAGAZINE.COM | 949.436.8910

LIVING LIKE A LOCAL

Locale Magazine

@localemagazine

@localemagazine

Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas

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