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2018

MEDIA KIT P R I N T | D I G I TA L | E V E N T

LIVING LIKE A LOCAL

Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas

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ABOUT US

LOCALE IS THE PREMIER WESTERN REGIONAL QUARTERLY MAGAZINE, FOCUSING ON LOCAL LIFESTYLE, LOCAL CHARACTER, LOCAL PEOPLE, LOCAL ISSUES, AND LOCAL HOTSPOTS. LOCALE IS PRODUCED BY CREATIVE LOCALS WHO HAVE A DESIRE TO SHOW YOU WHAT IS GREAT ABOUT WHERE WE LIVE. LOCALE IS LOCALLY OWNED AND OPERATED.

OUR DEMOGRAPHICS

MAGAZINE READERS

• 25-44 years old

GENDER 25% Female (Age 25-34) 10% Male (Age 25-34) 17% Female (Age 35-44) 10% Female (Age 45-54)

• College graduate • Makes over $150k annually • Logs onto our website from work & stays on for over 2 min. • Has a home value over $800k

AGE 37% 25-34 27% 35-44 9% 18-24 16% 45-54 INCOME 40% 150,000+ 22% 125,000-150,000 12% 100,000-125,000

LO CA LE M AG A Z I N E 2 7 5 5 BR I STO L ST R E E T CO STA ME S A, CA 9 2 6 2 6 INFO@LOCALEMAGAZINE.COM | 949.436.8910


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I M P R E S S I ON S

MAGAZINE IMPRESSIONS

SOCIAL MEDIA

• 5 Impressions per magazine or 2,000,000 per year

• 50,000 Digital Magazine Impressions

• 400 Coastal Southern California Delivery Locations

• 40,000 Facebook Likes

• 50,000 Instagram Followers • 3,800 Twitter Followers

WEB TRAFFIC

EMAIL BLAST

• 200,000+ Visitors Per Month

• 40,000+ Email Addresses

• 2M 47S average stay

• We sent out emails every week regarding events, our digital magazine and web stories

• 180+ Editorial Stories Per Month

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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2018 PRINT EDITORIAL CALENDAR Los Angeles /// Orange County /// San Diego /// Greater Palm Springs

FOODIE

SHOPPE

ALIVE

ESCA0E

JANUARY | OC Foodie Issue Editorial Meeting: 08.29.2017 Ads Due: 11.15.17 Magazine Published: 01.01.18 Eat/Drink Emphasis: The Ultimate Foodie Guide, Trendy Foods, Restaurant Owners/Experts

APRIL | OC Shoppe Issue Editorial Meeting: 11.28.2017 Ads Due: 02.15.18 Magazine Published: 04.01.18 Style/Beauty Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide

JULY | OC Alive Issue Editorial Meeting: 02.27.2018 Ads Due: 05.15.18 Magazine Published: 07.01.18 Go/Do Emphasis: Ice Cream Round-Up, Summer Bucket List, Museum Roundup

OCTOBER | OC Escape Issue Editorial Meeting: 05.29.2018 Ads Due: 08.15.18 Magazine Published: 10.01.18 Home/Away Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess

AUGUST | LA Alive Issue Editorial Meeting: 02.27.2018 Ads Due: 06.15.18 Magazine Published: 08.01.18 Go/Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art

OCTOBER | GPS Escape Issue Editorial Meeting: 05.29.2018 Ads Due: 08.15.18 Magazine Published: 10.15.18 Home/Away Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess

SEPTEMBER | SD Alive Issue Editorial Meeting: 02.27.2018 Ads Due: 07.15.18 Magazine Published: 09.01.18 Go/Do Emphasis: Local Musicians, Humanitarian Features, Free Outdoor Workouts

NOVEMBER | LA Escape Issue Editorial Meeting: 05.29.2018 Ads Due: 09.15.18 Magazine Published: 11.01.18 Home/Away Emphasis: DIY Centerpieces, Interior Design Experts, Holiday Gift Guide

FEBRUARY | GPS Foodie Issue Editorial Meeting: 08.29.2017 Ads Due: 12.15.17 Magazine Published: 02.01.18 Eat/Drink Emphasis: The Ultimate Foodie Guide, Trendy Foods, Restaurant Owners/Experts FEBRUARY | LA Foodie Issue Editorial Meeting: 08.29.2017 Ads Due: 12.15.17 Magazine Published: 02.15.18 Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/ Cocktail Locations, Acai Bowls MARCH | SD Foodie Issue Editorial Meeting: 08.29.2017 Ads Due: 01.15.18 Magazine Published: 03.01.18 Eat/Drink Emphasis: The Ultimate Foodie Guide, Matcha, Complex Cocktails

MAY | GPS Shoppe Issue Editorial Meeting: 11.28.2017 Ads Due: 03.15.18 Magazine Published: 05.01.18 Style/Beauty Emphasis: Beauty Experts, Boutique Guide, Up and Coming Designers MAY | LA Shoppe Issue Editorial Meeting: 11.28.2017 Ads Due: 03.15.18 Magazine Published: 05.15.18 Style/Beauty Emphasis: Beauty Experts, Boutique Guide, Up and Coming Designers JUNE | SD Shoppe Issue Editorial Meeting: 11.28.2017 Ads Due: 04.15.18 Magazine Published: 06.01.18 Style/Beauty Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season

INFO@LOCALEMAGAZINE.COM | 949.436.8910

DECEMBER | SD Escape Issue Editorial Meeting: 05.29.2018 Ads Due: 10.15.18 Magazine Published: 12.01.18 Home/Away Emphasis: Real Estate Agent Profiles, Wine Pairings, Holiday Gift Guide


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2018 EVENT CALENDAR Los Angeles /// Orange County /// San Diego /// Greater Palm Springs JANUARY | OC - Foodie Issue Magazine Published: 01.01.17 Events: Orange County Release Party FEBRUARY | LA - Foodie Issue Magazine Published: 02.01.17 Events: Los Angeles Release Party FEBRUARY | GPS - Foodie Issue Magazine Published: 02.15.17 Events: Greater Palm Springs Release Party MARCH | SD - Foodie Issue Magazine Published: 03.01.17 Events: San Diego Release Party APRIL | OC - Shoppe Issue Magazine Published: 04.01.17 Events: Orange County Release Party MAY | GPS - Shoppe Issue Magazine Published: 05.01.17 Events: Greater Palm Springs Release Party MAY | LA - Shoppe Issue Magazine Published: 05.15.17 Events: Los Angeles Release Party JUNE | SD - Shoppe Issue Magazine Published: 06.01.17 Events: San Diego Release Party

JULY | OC - Alive Issue Magazine Published: 07.01.17 Events: Orange County Release Party (LUAU) AUGUST | LA - Alive Issue Magazine Published: 08.01.17 Events: Los Angeles Release Party SEPTEMBER | SD - Alive Issue Magazine Published: 09.01.17 Events: San Diego Release Party OCTOBER | OC - Escape Issue Magazine Published: 10.01.17 Events: Orange County Release Party - Halloween Masquerade Party OCTOBER | GPS - Escape Issue Magazine Published: 10.15.17 Events: Greater Palm Springs Release Party NOVEMBER | LA - Escape Issue Magazine Published: 11.01.17 Events: Los Angeles Release Party DECEMBER | SD - Escape Issue Magazine Published: 12.01.17 Events: San Diego Release Party - Holiday Party

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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THE MAGAZINE In Each Issue Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/ Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.

FOODIE

ALIVE

Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink. • Eat or Drink Profiles: Celebrity chefs, restaurant owners, and mixologists and bar owners • Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them. • Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios

From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather. • Go or Do Profiles: Movers, shakers, surfers, entrepreneurs, musicians and travel experts. • First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more. • Native Knowledge: A local expert’s guide on what to do and where to go every day of the week. • Localendar: 20 Events that you can’t miss

SHOPPE

ESCAPE

We find the hottest looks for home, hubby, ladies and kids. • Style or Beauty Profiles: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A blogger’s view on the perfect shopping day in a local spot • Fashion Spread: Featuring local models and designers with a high-fashion approach

Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest. • Home or Away Profiles: Top agents, home builders & designers and hotel experts • Setting the Table: Fantasy table settings at amazing local restaurants & homes • Su Casa: A tour of the area’s finest homes & apartments.

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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F E AT U R E D C E L E B R I T I E S

Mick Fanning February 2018 Pro Surfer @mfanno Followers: 1M

Tommy Haas February 2018 Tennis Player @tommyhaasofficial Followers: 104K

Tia Mowry January 2018 Actress, “Sister, Sister” @tiamowry Followers: 4.2M

Mark Hamill December 2017 Actor, Star Wars @hamillhimself Followers: 2.1M

Jeff Lewis October 2017 Interior Designer and TV Personality @jljefflewis Followers: 691K

Rob Machado September 2017 Professional Surfer @rob_machado Followers: 476K

Stassi Schroeder August 2017 Television Personality @stassischroeder Followers: 1M

Laila Ali July 2017 Professional Boxer @thereallailaali Followers: 465k

Adelaide Kane June 2017 Actress, “Reign” @adelaidekane Followers: 1M

Michael Costello May 2017 Fashion Designer @michaelcostello Followers: 1.1M

Luke Rockhold May 2017 UFC Fighter @lukerockhold Followers: 655k

Becca Tilley April 2017 The Bachelor @beccatilley Followers: 1.1M

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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F E AT U R E D C E L E B R I T I E S

Caity Lotz March 2017 Actress, “Legends of Tomorrow� @caitylotz Followers: 1.3M

Kyle Richards and Mauricio Umansky February 2017 Television personalities @kylerichards18 & @mumansky18 Followers: 1.8M and 268k

Steve Aoki January 2017 DJ/Music Producer @steveaoki Followers: 5.5M

Antonio Gates December 2016 Professional Football Player, Los Angeles Chargers

Wolfgang Puck November 2016 Celebrity Chef @chefwolfgangpuck Followers: 140k

Morgan Stewart November 2016 Television personality @morganstewart Followers: 1.1M

Nate Berkus October 2016 Interior Designer @nateberkus Followers: 283k

The Chainsmokers September 2016 @thechainsmokers Followers: 4.3M

Brody Jenner August 2016 Television personality @brodyjenner Followers: 3.3M

Katrina Scott and Karena Dawn July 2016 Owners of Tone It Up @toneitup Followers: 1.2M

Mario Lopez June 2016 TV Personality @mariolopezextra Followers: 952k

Holly Madison May 2016 Television Personality @hollymadison Followers: 978k

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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F E AT U R E D C E L E B R I T I E S

Gray Malin May 2016 Artist @graymalin Followers: 256k

Tony Hawk March 2016 Professional Skateboarder @tonyhawk Followers: 3M

Anna Camp November 2015 Actress @therealannacamp Followers: 800k

Kristin Cavallari April 2016 Actress @kristincavallari Followers: 2.7M

Lisa Vanderpump February 2016 Television Personality @lisavanderpump Followers: 1.6M

Chanel West Coast February 2015 Rapper/singer @chanelwestcoast Followers: 3M

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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PRINT AD PRICING

AD SIZE

X1

X4

X8

X12

Back Cover

$19,000

$16,000

$15,000

$12,000

Inside Front Cover

$16,000

$14,000

$12,000

$10,000

Inside Back Cover

$12,000

$10,000

$8,000

$7,000

Spread

$14,000

$12,000

$10,000

$9,000

Full Page

$9,000

$7,000

$6,000

$5,000

1/2 Page

$6,000

$5,000

$4,000

$3,500

1/3 Page

$4,000

$3,500

$3,000

$2,500

Spread

Full Page

1/2 Page Vertical

INFO@LOCALEMAGAZINE.COM | 949.436.8910

1/3 Page Vertical


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D I G I TA L A D P R I C I N G WEB AD UNIT

PRICE PER WEEK

PRICE PER MONTH

Full Site Skin Wrap

$2,000 weekly

$6,000 monthly

Leaderboard (ros)

$750 weekly

$2,500 monthly

Square Ad (static)

$750 weekly

$2,500 monthly

Square Ad (ros)

$750 weekly

$2,000 monthly

In Story Ad (top 10)

$500 weekly

$1,600 monthly

Lower Banner Ad (ros)

$500 weekly

$1,600 monthly

SOCIAL MEDIA AD UNIT

PRICE

Social Daily Takeover

$2,500 (per day)

Contest

$1,500 (per post)

Posting on Instagram

$1,000 (per post)

Posting on Facebook

$750 (per post)

EMAIL AD UNIT

PRICE

Dedicated Email Blast

$2,000

Eblast Top Banner

$750

Email Blast Inclusion (with link)

$500

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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EVENT PRICING

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2

3

PRESENTING PARTNER

GOLD SPONSOR

SILVER SPONSOR

1. Event presented by “your company” over LOCALE Magazine and event name

1. Media wall inclusion

(Partner Event)

2. Step & repeat logo

2. Invite & soical media inclusion

3. Invite ad

3. Event booth & product display

4. Social media graphic logo

Partner only

5. Event booth 6. Product display

$10,000

$5,000

$2,500

PER UNIT EVENT ITEMS

PRICE

Event Booth

$1,000

Media Wall

$500

Event Photographer

$500

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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PRINT AD SPECS

SPREAD Width: 20” Height: 12” Bleed: 0.125” Total Dimentions: 20.25” x 12.25”

FULL PAGE Width: 10” Height: 12” Bleed: 0.125” Total Dimentions: 10.25” x 12.25”

1/2 PAGE Width: 4.625” Height: 11.5”

1/3 PAGE Width: 3” Height: 11.5”

DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed. • Templates available upon request EMAIL AD: to production@localemagazine.com

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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D I G I TA L A D S P E C S

AD UNIT

WIDTH

HEIGHT

1

Full Page Skin (Two Sides)

325px

1030px

2

Leaderboard

1200px

100px

3

In Story Ad

1200px

1200px

4

Skyscraper

360px

720px

5

Square

360px

360px

6

Mid-Page Banner

750px

90px

7

Event Brite/Facebook

2160px

1080px

8

Email Blast

600px

600px

9

Eblast Top Banner

600px

222px

10

Dedicated Email Blast

1200px

1200-2000px

DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .png (prefered) .jpeg .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed. EMAIL AD:

to fulfillment@ localemagazine.com

*Dedicated Email—Must be under 1 MB. This Image will display at 600px wide. However, on high definition screens, such as retina displays, it might cause images to appear fuzzy on these displays if uploaded at the size it appears. SO to make sure images appear clearly on all screens, we have you submit your web ready images at double the size needed.

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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IN HOUSE DESIGN PRICING

PRINT ADS CUSTOM AD

T E M P L AT E A D

$350

$99

AD DESIGN INCLUDES: • 3 Ad Mock-ups • 3 Revisions • Print Ready PDF/JPEG

AD DESIGN INCLUDES: • Partners choice of 3 templates • 1 Revision • Print Ready PDF/JPEG

D I G I TA L A D S AD #

CUSTOM ADS

T E M P L AT E A D S

1

$150

$50

2-6

$200

$99

7 - 12

$250

$150

AD DESIGN INCLUDES: • 3 Ad Mock-ups • 3 Revisions • Web Ready JPEG/PNG

AD DESIGN INCLUDES: • 1 template choice • 1 Revision • Web Ready JPEG/PNG

INFO@LOCALEMAGAZINE.COM | 949.436.8910


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THE TEAM

E RI K HAL E Publisher + Founder

ASHL E Y S MITH COO + Co-Founder

REILLY KAVAN AUG H Art Director + Co-Owner

MIK E TODD SMITH Vice President of Sales & Marketing

JA S O N KO SKY Sr. Market Manager

BR IANNA R OMAN O Partnerships + Marketing Director

J ORDAN LIG ON S Editor

CHELSEA RAIN ERI Editor

C H A RLOTTE FAR R E L L Editor

KALY NN NG UYEN Photoshoot Coordinator

KALEIG H B ORG SCHATZ Event & Social Coordinator

VALERIE K ERR Accountant

R IC K R AMIREZ Delivery

ROB ERT J ON ES Delivery

INFO@LOCALEMAGAZINE.COM | 949.436.8910


LIVING LIKE A LOCAL

Locale Magazine

@localemagazine

@localemagazine

Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas

W W W. L O C A L E M A G A Z I N E . C O M

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