LNE & SPA September 2021

LNE & Spa—the magazine for skin care and spa professionals September 2021

$7.50

DIVE DEEP INTO

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New

FROM THE

EDITOR

CBD is everywhere and becoming increasingly popular in the world of skincare. But the rise of hemp and CBD-infused products is much more than a trend with the CBD cosmetics market expected to hit $1.7 billion by 2025.

There are many known benefits to CBD and its effect on relieving anxiety, alleviating inflammation and pain, and aiding in sleep and rare forms of child epilepsy. But what does it have anything to do with skincare? Is CBD in skincare really effective?

This month’s guide is all about where skin and wellness meet and the healing properties of CBD. You’ll learn how to shop for reputable products on the market and ways cannabidiol can be used in the spa, including in med spas to reduce bruising caused by Botox.

Not only will you learn how CBD can calm inflammation in the skin, but other ways, too. Our article on Calming Inflammation explains the causes of inflammation in the body and soothing ingredients and antioxidants to treat the skin. Plus, so much more on keeping skin in balance, and how to prep the skin for flawless makeup application.

If you attended ICES Long Beach 2021 or missed out, check out our Esthetician Edit recap. It was amazing seeing you all there face-to-face! I am counting down the days to Miami where we do it all over again.

Sincerely,

Managing Editor

samantha@LNEonline.com 4

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ACNE | WRINKLES | PAIN HAIR RESTORATION FDA-CLEARED

DERMAL WOUND HEALING MEDICAL CE MARK

Thank you LNE readers for voting us Best Light Therapy & Best Face Handheld!

• A Celluma at every price • Choose from 14 award-winning devices • Ask about our Retail, Rental and Affiliate programs • Training, marketing, and educational assets provided • Take your treatments anywhere with the battery powered iPRO

“Celluma LED Therapy is my go-to treatment modality for clients looking to proactively treat their skin from home. In a market flooded by skincare gadgets, Celluma continues to set the bar with trusted technology backed by real science. I am beyond impressed by the literature and training provided

by Celluma and am proud to be offering my clients a results-driven treatment therapy that truly heals from the inside out.”

NE

FULL BODY

HAIR RESTORATION

W

ACNE & WRINKLES

September volume 36 number 9

contents Editor’s Pick

10 Calming Inflammation

38

Navigating The World Of Cbd

12 Skin in Balance

40

The Magic of CBD in the Spa

42

CBG in Skincare

44

Photo Feature

10 Calming Inflammation

guide

From the Editor

14

skin

4

38 CBD Guide

Spa of the Month

48

The Power of BreathYour

24

His Corner

52

The Truth About Beauty Sleep

22 Spa Of The Month

48 The Power of BreathYour

26

A Holistic Training Approach

54

30

Retail Sales for the Modern Esthetician

32

Beauty Bulletin

34

#esty2esty

36

Esthetician Spotlight

26 A Holistic Training Approach

Prep & Prime

image

business

spa

o&w

22

54 Brow Perfection

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

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3929 PONCE DE LEON BLVD. CORAL GABLES, FLORIDA 33134 USA: 800.471.0229.

Worldwide: 305.443.2322. Fax: 305.443.1664.

LNEonline.com email: tradeshows@LNEonline.com • subscriptions@LNEonline.com

Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@LNEonline.com Vice President Sabine Kadyss sabine@LNEonline.com Managing Editor Samantha Garcia samantha@LNEonline.com Director of Conferences & Events Jacqueline Reyes jackie@LNEonline.com Art Director Andres Gutierrez andres@LNEonline.com Show Director Danni Boucher danni@lneonline.com Exhibitor Operations Manager Elizabeth Allen liz@LNEonline.com Web Developer Alfonso Zavala alfonso@LNEonline.com

International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47

Contributors Kara McLucas Mark • Joanna Kula • Monique Blake Mara Jenkins & Marie Adams • Natalie Bustamante • Jeff Beatty Debbie Schirmann • Michael J. Breus • Kiyana Riley

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skin Calming Inflammation

Calming Inflammation Understanding the body’s inflammatory response and ways to soothe the skin

by Kara McLucas Mark, L.E

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skin Calming Inflammation Skin inflammation is a commonly recognized symptom of aggressors affecting our skin or body. It is mostly characterized by redness, swelling, tenderness, or warmth. Not every inflammatory response looks the same. Inflammation is caused by the body's immune system reacting to an unknown or aggravating substance. It can be brought on due to skincare ingredients, food sensitivities, or environmental aggressors. It affects nearly everyone at one time or another regardless of age, skin type, or lifestyle.

Skin inflammation has many causes, whether introduced topically, through ingestion, or by just being exposed to environmental irritants. Skin is affected mainly by the products and procedures we apply and do. Typically, skin inflammation means that the natural microbiome and the skin's acid mantle have been disrupted. It can also indicate that the body overproduces white blood cells to remove an irritant but is causing more harm than good.

THE CAUSES OF INFLAMMATION IN THE BODY Let us look into some of the causes of inflammation. UV light and blue light cause inflammation by creating warmth and skin cell damage by breaking down collagen, elastin, and DNA. Some common dietary irritants are dairy, sugar, red meats, processed foods, caffeine, and alcohol. As the foods digest, they can release inflammation messengers in the body that can cause widespread or chronic inflammation. Underlying conditions such as rosacea or acne can cause the skin to be more sensitized and reactive. Environmental triggers can be pollution, allergies, or free radicals.

The most significant contributors to skin inflammation are the products and procedures we apply and go through.

With the growing skincare industry as well as influencer skin trends, things can go awry quickly. One thing that can contribute to inflammation is the improper layering of products. Say mixing vitamin C and retinol and using products with high levels or fragrances,

or applying too strong of a product without first building up a tolerance— for example, going straight for that 1% retinol without ever using retinol before.

Improper usage of products not made for the face and harsh essential oils can cause inflammation too.

Now would also be a good time to mention that there are some useful applications of inflammation. Most advanced aesthetic procedures such as micro-needling, laser treatments, microcurrent, etc., result in younger-looking skin by creating a healing response that increases circulation and the creation of collagen, among other things. However, it is when this inflammation is not controlled and allowed to continue that damage is created by causing the body to attack itself. Chronically inflamed skin can lead to psoriasis, dermatitis, rosacea, fine lines, wrinkles, and collagen and elastin breakdown.

niacinamide, sulfur, chamomile, aloe, and oatmeal are some common soothing ingredients. Antioxidants such as vitamin C, E, and D are good at reducing inflammation inside and out of the body. Anti-inflammatory foods include ginger, green tea, turmeric, dark chocolate, dark leafy greens, and berries.

Avoiding over-exfoliation, using harsh exfoliants, stripping soaps, excessive sun exposure, and drinking more water are a few lifestyle changes that can help with inflammation. Suppose your client has chronic inflammation or inflammation that does not diminish with product application. In that case, they should consult their dermatologist to ensure that there isn't something more happening beneath the surface.

Kara McLucas-Mark is a licensed esthetician with a medical focus. She has worked with multiple modalities including

HOW TO TREAT INFLAMMATION IN THE SKIN Inflammation can be treated by applying soothing products, ingesting anti-inflammatory foods, and making some lifestyle changes. Ceramides,

non-ablative lasers, microcurrent, ultrasound skin tightening, and radiofrequency machines. She lives with her husband and two dogs outside of Annapolis, MD. She loves learning about new skin developments, her LED light, and jade roller!

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skin Skin in Balance

Skin in Balance Going back to the basics by understanding the pH of skin

by Joanna Kula, L.E.

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skin Skin in Balance

One of the most important topics that estheticians learn early in their course of study is how pH relates to the skin.

But what makes pH so important? Why is it necessary, and what can we as professionals do to help restore balance to the skin? Let’s dive a little deeper into the science and learn more about why pH is such a crucial component of skin health.

POTENTIAL OF HYDROGEN In chemistry, the term pH refers to the “potential of hydrogen” and measures the acidity and alkalinity of a solution based on the number of hydrogen ions present. The pH scale is logarithmic and ranges between 1 and 14. Each value represents a change of 10 times the previous value and is based around a neutral midpoint of 7, which is neither acidic nor alkaline.

An acidic solution will have levels of hydrogen ions greater than the amount found in pure water. A basic solution, in contrast, will have a hydrogen ion concentration lower than that of water.

THE ACID MANTLE We can’t really talk about the pH of skin without mentioning the “acid mantle.”

Often referred to as the skin’s “protective barrier” and comprised of mainly of sweat, sebum, lipids, and amino acids, the acid mantle is the protective layer that covers the surface of the stratum corneum and gives the skin a slightly acidic property that falls somewhere between 4.7 and 5.5 on the pH scale.

This acidic environment not only keeps bacteria, viruses, and other pathogens from entering the skin, but it also supports the skin’s microbiome and plays a key role in proper barrier function, hydration, and sebum production.

WHY IS PH SO IMPORTANT? Maintaining proper pH balance of the skin is essential to keeping it healthy and strengthening its natural defense against the environment, pollution, bacteria, and other aggressors. When

Maintaining proper pH balance of the skin is essential to keeping it healthy and strengthening its natural defense against the environment, pollution, bacteria, and other aggressors. the pH is routinely disrupted in either direction, the skin can become more vulnerable to dryness, dehydration, redness, inflammation, eczema, hyperpigmentation, and acne.

RESTORE BALANCE & REPAIR THE SKIN BARRIER The first step towards restoring balance in the skin is to identify and address the underlying causes. The telltale signs of unbalanced skin are dry, flaky patches, inflammation, and redness.

Using harsh products with either too high or too low pH daily can severely damage the barrier and leave the skin vulnerable. Alkaline cleaners, chemical peels, prescription topicals, active ingredients, stress, aging, poor lifestyle habits, and exposure to extreme elements such as heat, wind, and cold can all negatively impact the skin’s pH. Because the skin is naturally acidic, it favors anything around the same pH level or just slightly lower. Gentle AHAs and PHAs, such as lactic acid, mandelic acid and gluconolactone, and prebiotic and probiotic ingredients can stimulate the skin to produce more of its own moisturizing factors and lipids, as well as keep the microbiome flourishing.

In the treatment room, combining gentle cleansing/exfoliation with facial massage, a nourishing mask, and oxygen or LED light therapy can be an effective remedy to help restore the pH, reduce inflammation, and promote healing.

For home care, clients should avoid over-cleansing or over-exfoliating the skin and use only pH-balanced products that have been recommended by a professional. A gentle cleanser and a restorative serum, cream or mask can be used daily until the skin improves.

Once pH balance is restored, the skin should start to look calmer, healthier, and more hydrated. Active ingredients can then be reintroduced slowly and gradually.

Our largest organ is remarkably efficient and capable of protecting itself from the constant onslaught of harsh elements and will usually normalize itself within a few days to a week. But, when the health of the skin hangs in the balance, we must do our best to avoid damaging it in the first place.

Joanna Kula is a Polish-born, skincare expert with over ten years’ experience in the spa and beauty

A BACK TO BASICS APPROACH

industry. Joanna is the founder

When the skin's pH is disrupted, and skin is left exposed, ingredients that are bioidentical to its barrier composition can help soothe, nourish and repair it. These can include a combination of natural waxes, lipids, fatty acids, cholesterol, ceramides, amino acids, and minerals.

and owner of Skin Devotee Facial Studio in Philadelphia, where she is constantly riding on the cusp of innovative skincare techniques.

Combining her expertise with high-tech tools and exclusive products, Joanna is able to transform the faces of her clients and empower them to feel happy, healthy, and confident in their skin.

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EDITOR’S PICK OF THE MONTH

Coming Soon to #ICESMiamiCongress2021 Yüm Skincare’s Kalahari Lumi-C Face Oil Achieve a brilliant glow for your clients with this fast-absorbing Vitamin C-intensive facial oil. Infused with Organic Kalahari Melon Seed Oil and plant-derived Lumiskin™, this intensive skin booster delivers a balanced, silky finish. yumskincare.com

Pomegranate & Aloe Face & Neck Express Mask Smooth out fine lines and wrinkles with this textured Collagen Mask loaded with Vitamins, Hyaluronic Acid, Pomegranate, and Aloe. Firm, smooth, soften and soothe any skin type! togospa.com

7e Wellness MyoLift QT The MyoLift QT offers up to 400 microamps of microcurrent and pairs with an exclusive app for specialized at-home treatments. The system comes with 3 pre-set protocols including a 10-minute eye lift, lip lift, and a 15-minute full facelift treatment.

7ewellness.com

TIZO Sheer Botanicals Body & Face SPF 45 Protect the body and face with this silky, plant-based mineral sunscreen containing non-irritating and highly protective Titanium and Zinc Oxide. This SPF is free of chemicals, gluten, and preservatives and is coral-reef friendly. tizoskin.com

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Marine Flower Peptide Serum from Eminence Organics Diminish the appearance of fine lines and wrinkles for visibly smoother, plumper, and more youthful-looking skin.

Smart Collagen + Complex rejuvenates complexion while unique algae extract firms and hydrates. eminenceorganics.com LNEonline.com

Immediate Results (3-5 seconds)

Easy to Learn & Use - One Touch Efficiency

One Treatment only

Dual Probe Productivity

Non-invasive

ALL SKIN TYPES

Fibromas

Dilated Capillaries

Milia

All MSIs

www.lamprobe.com Made in the USA

Skin Tag

EDITOR’S PICK OF THE MONTH

Coming Soon to #ICESMiamiCongress2021 Viktoria DeAnn Medium Lift Kit Tighten the skin back to a more youthful appearance.

This kit is the perfect combination of targeted antiaging peptides to support proper cell turnover to bring new health, vibrant cells to the surface. viktoriadeann.com

Wilma Schumann Probiotic Revive Créme Promote a healthy microbiome on the skin by allowing beneficial bacteria to overcome harmful bacteria while you sleep. This nourishing cream contains probiotics with antiirritant benefits known to soothe the skin. wilmaschumann.com

Germaine De Capuccini Timexpert Radiance Line

Hale Cosmeceuticals Natural AZA Cleanser

Soft Bolsters from Equipro Equipro is offering 4 types of bolsters that you can use during your professional treatments. You can either use soft cushions to maximize your client’s comfort or to emphasize reach and access to various body regions.

(877) 324-2226 or equipro-bty.com

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Unclog pores, reduce inflammation, and improve hyperpigmentation. Filled with natural ingredients, this nourishing cream is safe for sensitive skin. halecosmeceuticals.com

Multiplies 6 times the effectiveness of Pure Vitamin C*, thanks to the patented HLG nanopolymer, that along with vitamin E, Ferulic Acid, and Ume Extract, provides a true anti-aging elixir. iacspa.com

Sothys, our differences.

2. Natural active ingredients created by Les Jardins Sothys® (the Sothys Gardens).

3. The science of results.

4. Made in France with eco responsible production.

5. Our brand ambassador… the beauty therapist.

6. The art of professional treatments.

7. Sothys exclusively in beauty institutes, clinics and spas.

WWW.SOTHYS-USA.COM

exclusively in beauty institutes & spas

PHOTOS : JEAN-FRANÇOIS VERGANTI · MARIUS DZIERZAWSKI. 11/2020 - SOTHYS PARIS, SASU AU CAPITAL DE 2 500 000 EUROS, SIÈGE SOCIAL, 128 RUE DU FAUBOURG SAINT HONORÉ, F 75008 PARIS - SIREN 451 170 807 RCS PARIS · MODEL PHOTO RETOUCHED · NON CONTRACTUAL PICTURES.

1. A historic family business focused on excellence.

CLARITY # ICESMiamiBeach2021

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MIAMI BEACH, FL November 7 & 8, 2021 Miami Beach Convention Center

The only all-inclusive educational experience for skin care and spa professionals. ICES Miami Beach is the perfect opportunity to breathe new life into your career and services with fresh inspiration and insight from the best practitioners in the industry!

• Premier Exhibitor Showcases • Networking Opportunities • Advanced Workshops • •

Image Conference •

Marketing Conference •

Med Spa Conference

Body Conference

SPONSORED BY

Call 1.800.471.0229 to request your official show program or visit us at www.LNEonline.com • USA: +1 305.443.2322

At the International Congress of Esthetics and Spa, the health and safety of our exhibitors, attendees, and staff are paramount. Face masks are required for entry into the event.

We are implementing additional measures to exceed any safety standards and guidelines as identified by the CDC. LNEonline.com

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spa Spa Of The Month

Zi Spa Journey into a new dimension of beauty and wellness

by Samantha Garcia

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spa Spa Of The Month

Enter into Zi Spa & Salon, a 6,000 squarefoot oasis located in Coeur d’Alene, Idaho, boasting spectacular views of the Spokane River. In Chinese, Zi translates to the elements of water and water is the heart of the spa. The Zi Spa philosophy goes beyond beauty, bringing awareness to the guest’s overall health and well-being through body, mind, spirit connection.

Traditional spa treatments and clinically advanced procedures are combined so that guests can relax and unwind while still obtaining results. The full-service Day Spa & Salon has an extensive menu of services, from lash and makeup application to advanced corrective facial treatments, massage, waxing, and hair services.

It is a space where locals and visitors can come to escape the stressors and pressures of everyday life. “Knowing that the rigors and trials of everyday life can sidetrack people on their own beautiful journeys, Zi Spa was created as a path to a calmer, more peaceful-filled life. From adolescence to maturity, life is a journey. Let Zi Spa be your guide,” says Spa Director Tammy Schneider.

SPA OF THE MONTH

SIGNATURE TREATMENTS Zi Spa & Salon has three signature treatments for guests to choose from — the Signature Tranquility Body Journey, the Signature Sublime Facial, and the Signature “Walk in the Woods” Pedicure and Manicure. The Body Journey ($250, 2 hours) begins with a full-body tranquility sugar scrub exfoliation to renew the skin. Then a warm coconut oil hair conditioning treatment is applied before the guest indulges in an infinity Sok laden.

Guests are invited to sip on a beverage of choice while soaking in tranquility bath oil.

After emerging from the bath, the heart of the journey begins with a full body massage using velvety, rich oils.

The Signature Sublime Facial ( $190, 90 minutes) addresses loss of elasticity, fine lines, wrinkles, sun spots, dehydration, and dullness. It effectively stimulates cellular regeneration, restores fullness, and redefines the volume of the face. Results are immediate, with a visibly firm, plumped, and even-toned face, neck, and decollate.

The “Walk in the Woods” Pedicure and Manicure consists of a warm, detoxifying foot bath, nail shaping, cuticle care, and a heel and foot exfoliation for a polished look. The treatment is then accompanied by a relaxing foot and hand massage and a warm paraffin wax treatment for s silky smooth, hydrated finish.

TRAINING Zi Spa & Salon has a staff of 45 employees.

To ensure quality service and impeccable standards, team members meet monthly or bi-monthly. During these meetings, monthly specials are addressed, and comment cards from clients are read to give kudos’ to specific staff members. Employees are praised through fun gifts as well. As for new hires, a 90-day review is set up to check the following: • Are they dependable?

• Are they a good team player?

• Are they getting repeat requests from their guests?

After the 90-day mark, their pay goes up.

Yearly evaluations are then conducted to show further appreciation, and if the top commission rate hasn’t been met, then a raise is in order. Zi Spa also hosts end-of-year parties for the team that includes Holiday bonuses to further incentivize employees.

Seventeen years strong since opening doors in July 2004, Spa Owner Tammy Schneider dedicates much of Zi Spa’s success to her terrific staff. “ Zi Spa believes to run an efficient spa is to hire the right employees that will make a difference in creating an unbelievable experience,” explains Schneider.

Many of her team members have been with her for 10, 12, and 15 plus years. “I believe if you take care of your team and treat everyone with respect, they, in turn, become part of an amazing family and want to make a difference. I am so unbelievably fortunate and grateful to have such amazing quality professionals working for me,” says Schneider.

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spa Spa Of The Month

EVENTS AND PROMOTIONS Zi Spa & Salon offers holiday specials and promotions for the New Year, Valentine’s Day, Mother’s Day, Father’s Day, and Christmas, as well as monthly specials during slower months. Typically around March, the spa will host a Date Night event with local vendors in the neighborhood.

“With this special, we offer a side by side service, like massage, pedicure, or service of choice and include movie tickets that can be used anytime at the theatre right here, as well as a coupon to enjoy a complimentary appetizer in this development, making it a fun escape from the kids or just a fun time out with girlfriends,” says Schneider.

REVENUE AND RETAIL The full-service Day Spa & Salon carries a variety of products of different price ranges. Kevin Murphy, Moroccan Oil & Loma are the Salon’s three hair care lines. As for skincare, the spa uses Skin Medica for their clinical line, Comfort 22

September2021

Zone from Italy, and Bare Minerals. The spa also has an amazing retail boutique offering products like Ugg-slippers, robes, candles from local vendors, fun bags, makeup, lashes, and more.

“We try and display our items with much thought and color process as well as changing our displays and products monthly, so everything looks different and new. Of course, we are always looking and adding new items,” explains Schneider.

Rundown Zi Spa & Salon 1859 N Lakewood Dr #302 Coeur d'Alene, ID 83814 208.765.9400 zispas.com Spa Owner: Tammy Schneider

LNEonline.com

Spa Director Spotlight Born and raised in Coeur d’Alene where I saw a need for a world-class spa in this area.

My dream was achieved in 2004 when the doors to Zi Spa opened. I am the founder, owner, and manager of Zi Spa and take great pride and passion in coming to work every day. I fell in love with the spa industry about 25 years ago when I was asked to be the Spa Director in a big Resort in Idaho.

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HIS

CORNER ELEVATE YOUR BEARD AT SUNDANCE MOUNTAIN RESORT

This exclusive men’s facial takes beard fame to a new level, while meeting the needs and challenges of a bearded man. Ideal for all skin types, not only does the facial balance and purify the skin, it also invigorates and conditions your beard leaving it soft, strong, and looking its best. sundanceresort.com

MORE FOR LESS

Skinminalism is the biggest male skin care trend in 2021.

Men want to take care of their skin in a practical way.

Multifunctional skincare products are perfect for your male clients seeking more for less. This Coconut Oil Infused Face & Body Soap offers deep cleansing, hydration, and holistic healing for the face and body. organicfiji.com

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ONE SIMPLE STEP

WHAT MEN WANT:

How to Consult Male Clients in the Treatment Rooms

Sothy's HOMME Age-Defying Hydrating Fluid replenishes the skin and combats the signs of aging in one simple step. This men's moisturizer contains a complex of myrtle and rice bran to boost collagen synthesis, and Hyaluronic to lock in moisture. sothys.com

• Education is key, just like with any client. If your client is a teenager with acne, he may require more guidance than an older man open to suggesting skin rejuvenation and wellbeing.

• Be confident in your recommendations. Like all spa-goers, men are looking for results and don't have any time to waste. Be detailed in your skin analysis and use terms that appeal more to men like "revitalizing" and "vital" rather than feminine terms like "calming" and "soothing."

MEN’S SKIN TIP

• Avoid the salesy talk. Men don't like feeling like they're being sold to. Show them how the products feel on their skin instead.

The skin around the eyes is highly susceptible to under-eye dehydration. To prevent fine lines and wrinkles, dap a hydrating eye cream around your eyes every morning and evening.

• Keep it professional, and don't laugh at "dumb" questions.

Women tend to be more knowledgeable than men on skincare, and that's okay. Men are loyal, so if you make them feel comfortable in their first consultation, they'll be likely to return.

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business A Holistic Training Approach

A Holistic Training Approach The Four Pillars of Effective Spa Training

by Monique Blake

Effective training is the foundation that solidifies and maintains brand integrity.

Often when spa branding is mentioned, there is a natural focus on marketing. Marketing is invaluable to success when it clearly identifies the target market and then creates opportunities to attract the spa's ideal guest. Equally important and at the other end of the spa success spectrum is training. Whether it focuses on company culture, service protocols or guest service, effective training ultimately determines the outcome of the guest's face-to-face interaction with the brand.

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business A Holistic Training Approach

While marketing leads the guest to the spa, it is a consistently well-executed service that brings the guest back repeatedly. Effective training is the cornerstone to exceptional guest service experiences. Therefore, an exceptionally planned and well-delivered training program is essential for brand integrity and spa success.

Research offers indisputable evidence on the positive impact of training on customers, staff, and the bottom line. A Deloitte article entitled The New Organization states that 'learning opportunities are among the largest drivers of employee engagement and strong workplace culture' and results in a 37% increase in productivity. A Gallup research showed that a "highly engaged workforce would outperform those with low engagement levels by 21% in productivity and 22% in profitability."

Nevertheless, often spas do not design or budget sufficiently for training.

The approach to training feels more like a la carte than a strategic and well-developed holistic program. In this article, we will examine four pillars to integrate a holistic training model. The emphasis is on service protocols education, but the template can be used for all types of training.

Knowing your why is the necessary starting point for all training. As Stephen Covey from the 'Seven Habits of Highly Effective People' states, 'start with the end in mind.' In other words, think not only about why you would like to train (introduce a hot new industry, teach new COVID standards, or refresh technical skills due to guest feedback), but also what goals you would like to achieve with the training (e.g., specific revenue amount). Next, consider which metrics (rebooking, increase in average ticket, etc.) you will use to measure the success of these goals.

PILLAR 2: THE PLATFORM The platform determines the method of delivery, i.e., the where. It answers the question, 'What learning management platform or live venue can be used for training?'

• Learning management system platform (LMS) • Live Learning • Blended learning (virtual and live) Using a learning management system for online training is one fundamental

way to create cost savings and consistency in today's environment. There are many platforms on the market, so it will take some time and research to determine a good fit for your training needs.

You will also have to decide how the service provider will access this platform. Will there be a laptop at the location set aside for this? Will the service provider be able to access it on their mobile devices? How and when will you schedule training sessions? On slow days? Or downtime? How do you compensate for online training?

Live learning for hands-on services is a must for a high-touch industry.

Service providers need to see and touch to grasp a new skillfully. Additionally, live learning, when planned well, can be a team-building activity. Many service providers work in isolation. They work one-on-one with guests behind closed doors and have little time to interact with their counterparts. Cultivating a community is one of the additional benefits of live training.

A blended training offers the best of both worlds. There is usually a theory portion as well. In a blended scenario, the theory can be completed online.

Participants can submit their questions

The Four Pillars of Holistic Training: Holistic training is a plan that encompasses the why, where, who,, and when.

PILLAR 1: THE PLAN The plan clarifies the reason or the 'why' for training. It answers the questions, 'What is the purpose of the training? and 'What is the problem you are trying to solve? 'Below are four typical reasons to plan training: • To introduce an innovation • To maintain important standards • To re-engage company culture • To refresh technical skills

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business A Holistic Training Approach and be evaluated on comprehension before the live training. This prior involvement stokes engagement in the live training and typically enhances the results.

PILLAR 3: THE PARTICIPANTS This pillar clearly speaks to those who will participate in the training. It answers the question, 'Who do I need to engage in this training?'

• Maximize engagement by focusing on learning styles • Include leaders from all departments Many service providers are highly kinesthetic learners. Therefore, they need to actively participate in smaller hands-on training that is not lecture heavy. This is where a blended format is beneficial.

The theory necessary for the training can be completed online, maximizing the hands-on training in the live session.

Finally, one of the most significant missed opportunities is that service trainings are often exclusively attended by service providers. Providers are the last person to inform the guest about the service. The guest will interact with the front desk team, spa attendants, and sometimes even management before their service. These associates' personal understanding and experience with the treatment is critical. Including them is also a fun way for them to connect and learn about their co-workers, while getting to know the mechanics of the service.

es are two training approaches that are pivotal to service success but are often overlooked. A post-training period is recommended for training integration.

After the hands-on session, additional questions often come up, along with the need for quick reminders on specific techniques.

Pre, live, and post-training may sound like a lot, but it is the foundation of instructional design. With learning models like Bloom's Taxonomy, there is a presentation and comprehension of knowledge (recommended in the pre, online portion) followed by application and analysis (perfect for the live hands-on portion). It is at this point that most trainings end. What is missing is the synthesis and evaluation. A virtual post-training session and/or an evaluation component with a spa lead are both ways to check for proficient integration of the training.

Refresher courses are often a response to guest complaints. Spas, however, can be proactive and work to limit negative guest feedback with periodic refresher courses. When re-

PILLAR 4: THE PROGRESS

This pillar focuses on when to integrate the service. It answers the question, 'When do I need to launch the service, and when is it time to refresh or update the provider's skill set for this training?'

• Training integration (post-training practice) • Refresher course Training integration and refresher cours-

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fresher courses are a part of a training program, service providers are less likely to view it as punitive.

Understandably, a training program requires an investment in time. Time is money. Nevertheless, investing in excellence is more cost-effective than repairing the damage of an unsatisfied guest.

Training trumps a perfectly written service description, perfectly manicured brand image, competitive pricing, and more. A guest is more likely to overlook gaps in these areas if their experience is superlative.

Monique Blake is a champion of vibrant living. For over 23 years, she has helped women confidently answer the poet Mary Oliver’s question, “Tell me, what is it you plan to do with your one wild and precious life?” She loves to custom craft innovative education and programs to assist spas and their guests fully express their radiant health and wellBEing.

business Retail Sales for the Modern Esthetician

Retail Sales for the Modern Esthetician Change your relationship with sales

by Mara Jenkins and Marie Adamo

As a skin care professional, you are probably all too aware of the importance of retail sales. Not only do retail sales determine your paycheck, but they also determine your clients’ results — and in turn, client loyalty and referrals. In other words: the success of your business depends on retail sales. Yet, retail sales are not why most of us got into this work.

And selling can sometimes feel… well, icky.

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business Retail Sales for the Modern Esthetician

In 2019, Skin Care Literature surveyed over 360 skin care professionals — and 95% cited retail sales as the most challenging part of their job. Fears about being "pushy”, not having enough product knowledge, and online retailer competition rose to the top.

But here’s the thing: if you aren’t enjoying selling, your clients certainly aren’t either. The modern consumer is being marketed to all day, every day, so they can smell a sales pitch a mile away.

To rid ourselves of features & benefits lists and the dreaded “hard sell” at the product wall, it’s time to modernize the retailing experience in our industry. Here are Skin Care Literature’s three keys to easy, natural retail sales in 2021 and beyond.

LEAD WITH SCIENCE The skincare industry is now worth a whopping 155.8 billion US dollars with no signs of slowing down. This is amazing news for the professionals like you in our industry. However, the key is to position yourself as an expert — not a salesperson — to capitalize on this growth.

According to Cosmetify online search data in 2020, consumers are no longer searching for products for skin conditions (such as “anti-aging cream”), but rather for specific ingredients (like “retinol” or “hyaluronic acid”).

These trends tell us that our clients are getting savvier — and they know the difference between science and marketing. In fact, a study by Nielsen found that 67% of consumers said that an endorsement from an unbiased expert makes them more likely to consider purchasing, and 92% of people trust a personal recommendation over brand marketing.

Of course, the reality is that we carry and get the majority of our education from skincare brands. So to earn the trust of our well-informed clients, we need to adapt our communication.

Ask yourself: Am I using a branded

pitch to educate my clients, or my advanced skin and ingredient knowledge?

Am I leading with the science behind this formula, or am I using the same product description my client could find online? And, finally, am I explaining why this treatment is right for this individual’s skin, or am I using a onesize-fits-all elevator speech?

This brings us to our next key...

KNOW YOUR SERVICE The fact is, esthetic services are elective — no matter how important we know professional skin care is.

That’s why it’s essential that we know the service our clients sought us out for. What is their goal? Why did they book this appointment and what do they hope to get out of it?

ADVANCE YOUR SKILL And finally, just like in any skilled profession, you can’t be an expert without staying an expert. It takes continuous learning and advancing your knowledge to remain a trusted authority in your field.

The key is that your skill is not the facials you perform; it’s your expertise.

After all, clients don’t pay for a facial or product — they pay for an outcome.

And it’s your expertise (in identifying skin conditions and causation to create personalized treatment plans) that gets them that outcome.

This mindset shift is a game-changer when it comes to improving your retail sales. However, it requires a commitment to continually hone your expertise and advance your knowledge of skin, ingredients, and technology

The key is to position yourself as an expert — not a salesperson — to capitalize on this growth.

The good news is that if someone is in your facial bed, they are primed to buy.

You just need to figure out what they hope to change or maintain in their skin and then educate them on how they can achieve it. That is your service. And the fact is, achieving results requires home care — i.e. retail sales!

The key is to shift your approach from “how can I make this sale” (which focuses on discounts, fear tactics, or sales gimmicks), to “how can I help this person achieve their skin goals” — why they came to you in the first place. Ironically, not focusing on sales will result in more sales... just without that awkward, end-of-treatment exchange that can dampen the whole experience for both of you.

— not just brands and products. That’s why the mission of Skin Care Literature is to provide brand-agnostic education to elevate your “job in esthetics” to a lucrative career as a skin expert.

Mara Jenkins is a global educator, advanced aesthetician, and creator of Skin Care Literature, a brand-agnostic education membership for estheticians wishing to specialize in skin. She is also the founder of Sales Haters Academy: the New School of Retail for Career Estheticians — an online course based on modern consumer psychology, to optimize the client journey for sales and elevate estheticians to be perceived as the experts they are. skincarelit.com

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BEAUTY BULLETIN BOARD ADVANCED PEELS ONLINE COURSE AT AW ADVANCED AESTHETIC TRAININGG Peels are in high demand due to their instant results. They are also a low investment with high-profit treatment. The AW Chemical Peel Training includes the latest the industry has to offer in medicalaesthetic chemical peels. You can expect to learn about AHA’s, BHA’s.

Polyhydroxy Acids, TCA, Lactic, Mandelic, Glycolic, Retinol, and more. awskincaretraining.com

BUCCAL FACIAL MASSAGE TRAINING BY ANASTASIA TALAN This hands-on online training features Anastasia’s exclusive lifting massage with an intraoral approach. You will be able to perform buccal facials right away. Buccal face massage is a sophisticated technique that works from the inside of the mouth to achieve a natural facelift. As a result, facial muscles improve tone & elasticity, the lymph and cell metabolism is stimulated, and collagen, elastin production, and blood flow are increased. koshaspa.com

SKIN FROM THE INSIDE OUT: HOW TO BODY A HOLISTIC ESTHETICIAN Cecily Braden has collaborated with Low Tox Beauty Academy (LTBA) to bring you this 2-day hands-on training to explore the functional theory of the skin from the perspective of Dr. Kate Egan, Naturopathic Doctor and Human Biology Professor. The first day will cover the Foundations of Holistic Skincare, and the second will be about integrating functional medicine.

The event will take place on September 11 and 12, 2021.

Spawellnessacademy.com

LASH SAFETY COURSE FROM LASH AFFAIR Recognize and avoid hazards when performing professional eye services. This course covers eye anatomy, eye conditions, contraindications, sanitation, adhesive safety, recommended safety kit supplies, and how to create an emergency plan. It is intended to elevate the industry, your business, and prioritize client health and safety. lashaffair.com 32

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Bring the spa home with ShowerMist.

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Relax and refresh while heightening your mood.

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esty2esty

ON INSTAGRAM

See what the @estheticianedithas been up to this month!

ICES Long beach 2021 was a hit!

It was amazing meeting you all in California.I loved receiving the royal treatment at the spas in LA and inviting you all to the show in Long Beach. It's been a while since we've since your faces, and it was exciting to see you all filling up your bags with new products and sitting front row in class.

• The exhibitor floor was HOT in Long Beach this year! What products did you snag for your business?

• Editor Samantha at Ole Henrikson in LA. The Bath Ritual was everything after a long flight!

The eagerness to learn and get back to business was at an all time high.

We hope you all took the energy with you back to your clients. Follow us @estheticianedit for a recap of the incredible spas we had the chance to visit. Tag us in your photos and stories, and tell us about your favorite part of the show. We are counting down the days until our next show in Miami!

• Testing out products at Sorella Apothecary. The Facial Elixir was exciting to try.

• Our Editor and VP at DESAUR Spa. Spa Director Deisy was an incredible and inspiring soul to meet!

Follow 34

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The RapidLash® family of products increases your ROI simply because your clients love healthier-looking lashes, brows, hair and skin.

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Esthetician Spotlight Joanna Kula is a Polish-born skincare expert with over ten years of experience in the spa and beauty industry. Joanna is the founder and owner of Skin Devotee Facial Studio in Philadelphia, where she is constantly riding on the cusp of innovative skincare techniques.

Combining her expertise with high-tech tools and exclusive products, Joanna can transform her clients' faces and empower them to feel happy, healthy, and confident in their skin.

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What inspired you to become an esthetician?

I always knew I wanted a career helping others. I thought I'd go to medical school, but it took me a while to find my path when that didn't work out. What drew me to esthetics was that it was a mix of science, chemistry, and art, but seeing how estheticians change lives inspired me the most.

What inspired you to go out on your own and create your own business?

It was something I had thought about for a long time but never felt ready for.

When the pandemic hit, everything changed. I lost my job and the financial security that came with it, and I decided to go for it. Embracing uncertainty became my source of strength and gave me the inspiration and courage that I needed to start.

What is your skincare philosophy?

I believe in strengthening the skin rather than breaking it down. Everything I do is non-invasive and supports the skin's own healing process.

What makes your services unique?

What are your favorite techniques to use in the treatment room?

you get clients through the door you have to earn their trust and maintain it. That's how you build loyalty.

Manual lifting and sculpting because it's so transformative and so much fun to watch.

What do you believe is your secret to success?

What is in your magic tool set? What is one tool you can't live without?

My toolset includes everything from microdermabrasion to micro-current, ultrasound, radiofrequency, oxygen, LED light, the list goes on, but my hands are my most valuable tool. Nothing can replace them.

What are the benefits of virtual skin consultations? How have they benefited your business?

Virtual consultations are wonderful because they allow us to help more people and reach a wider demographic. I think they've definitely shifted the playing field by putting skincare professionals in the forefront. They're a win-win for clients and estheticians.

How do you obtain and maintain loyal clientele?

Having good mentors, working smart, and always challenging myself.

What advice would you give to solo estheticians looking to brand themselves?

Be authentically you, believe in what you are promoting, and do it with a passion. Your brand is what you do and how you do it, so let that become an extension of yourself, and the world will start to take notice.

What are some challenges you have faced, and how do you overcome them?

I always look at challenges from an engineer's perspective and try to problem-solve my way through. Opening a business during a pandemic was extremely challenging and frustrating because there was very little that I had control over. Staying fully committed and trusting the process is what kept me moving forward.

I built my clientele mostly through social media and word of mouth. Once

I was trained in traditional European techniques, an art form in itself, but I combine that with science and cuttingedge technology, which allows me to do more advanced treatments and take results to a whole new level.

What is a high-tech facial, and why do you need one?

A high-tech facial combines the latest and most advanced tools like micro-current, ultrasound, radiofrequency, LED light, etc., usually within the same treatment. Using different forms of energy really helps to kickstart cell metabolism and collagen production, which we all need as we get older.

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CBD Guide

NAVIGATING THE WORLD OF CBD How to choose the right products in an oversaturated market

by Natalie Bustamante

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CBD Guide

CBD is the new hyaluronic acid. It seems like overnight everyone decided to infuse their line of beauty products with this magical ingredient. You can find it in face creams, soaps, lip balms, body butters, bath salts, and even deodorant. Famous brands have added this plant extract to one or more of their products, while a plethora of CBD skincare lines have launched in the last two years. But in an oversaturated market, how do you pick the tincture that is right for you, and is this active ingredient even worth its price point?

INTRODUCTION TO CBD Cannabidiol, or CBD, is a naturally occurring chemical compound found in the cannabis plant. Unlike THC, the more commonly known compound in cannabis, CBD is non-psychoactive and will never make you feel high. CBD does its job by supporting your endocannabinoid system. The endocannabinoid system, or ECS, is a complex cell-signaling system present in all mammals. CBD is a cannabinoid, which means that our system was designed to receive it.

The ECS regulates inflammation, anxiety, sleep, pain, mood, appetite, memory, reproduction, and even fertility. CBD supports this system by helping it reach homeostasis, a state of physiological balance or equilibrium. To put it simply, our body is constantly working to find its balance, and CBD helps get you there.

CBD TINCTURES Above all, CBD is hailed for its powerful anti-inflammatory properties.

Inflammation is the root of most diseases and affects everything from our digestion to our skin. If your gut is inflamed, you aren’t getting a full night’s rest, and you are constantly anxious or stressed, your skin will usually reflect that. By removing inflammation from within, CBD helps us glow by targeting the root of the problems instead of covering them up.

TOPICAL CBD If you don’t want to ingest your CBD, the good news is that CBD has shown that it truly is worth all the hype when applied topically. Add a few drops of your favorite CBD oil to your face serum, moisturizing cream, or even shampoo and see for yourself. When applied topically, CBD has shown to be a powerful tool for treating rosacea, eczema, dermatitis,, and psoriasis. It is also being used in Spas around the country as an add-on to massages and facials. Additionally, it helps fight acne by reducing the production of sebum in the skin and can even reduce the appearance of scars.

As with most botanical products, we should always aim to buy CBD extracted from hemp plants that are non-GMO and organically grown.

HOW TO SHOP FOR CBD Now that we understand how this botanical extract can help elevate our skincare routine, we are still left with the daunting task of choosing a brand in an oversaturated market. The first thing to look for is third-party testing when selecting a CBD tincture or skincare product. Most reputable brands will add QR codes to their packaging to take you directly to their testing or will add this information on their website.

Third-party testing will show you exactly how much CBD is in the product if any heavy metals or pesticides were detected and even screen for myco-

toxins or fungi. If a brand isn’t showing you their third-party testing, consider this a huge red flag.

Next, we want to look for cannabinoid content or how many milligrams of active CBD is actually in the product. The packaging or label of your CBD product needs to state the active milligrams, and this number should match the number found on the third-party testing.

You also want to make sure that the dosing instructions are clear, that your product comes with an expiration date as CBD is an active ingredient and that the brand isn’t making any outlandish claims without conducting their own studies on their product. The FDA does not allow CBD brands to make claims without formal studies, so any brand doing so without the science to back it up should make you immediately wary.

As with most botanical products, we should always aim to buy CBD extracted from hemp plants that are non-GMO and organically grown. The bottle or packaging should detail all of this, but a quick search on a brand’s website should also remove any doubts about the product. If a brand is obscure about what’s in or what is not in their product, you should probably go with another brand.

You don’t need to be a detective to find a product that works and is a good bang for your buck. A little bit of research and label reading will take you a long way. CBD can improve your skin from the inside out while helping you manage stress and get a better night’s sleep.

Natalie Bustamante is the founder and CEO of Vital Tonics, a skincare line specializing in water-soluble and nano emulsified CBD products.

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CBD Guide

The Magic of CBD in the Spa

Ways to add CBD to your spa menu

by Dr. Fred Sahafi The magic and glory of Cannabidiol (CBD) from Hemp is a fountain of youth that your body will respond to in shocking and exciting ways through receptors that exist in your body known as the Endocannabinoid System or ECS. Two ECS receptors called CB1 and CB2, receive the CBD molecule and turn it into proteins

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CBD Guide

called Anandamide and 2-AG. The increased flow of these proteins in your bloodstream creates homeostasis in your physiological systems, reducing inflammation in the body.

Spa owners and aestheticians can incorporate CBD into their services in various ways that will help the consumer achieve greater results and faster healing times.

The FDA does not currently allow any manufacturers of CBD to make any claims about the efficacy of the plant.

Still, thousands of studies are available online through various Universities around the globe.

CBD can be made in three ways.

The best of which is defined as "Full Spectrum," meaning seven different Cannabidiol molecules that include the Hemp version of THC, "Broad Spectrum," which is six molecules sans the THC molecule, and "Isolate," which means just the CBD molecule. The effectiveness of CBD in your body is incumbent on the milligram count and which type of CBD you are using.

Most hemp products in the beauty sphere are being manufactured with "Isolate," which is why you do not have the desired effect that you have been promised. Full Spectrum CBD works in what is called the "Entourage Effect," with the presence of THC molecule binding the six other Cannabinoids to your CB1 and CB2 receptors.

The second most crucial aspect of success with CBD in products and practice is the Milligram count in the product or application. The average female weighing anywhere from 120 to 180 pounds will need a daily supplement of 50 mg of full-spectrum CBD to achieve homeostasis in her physiological systems. CBD is not aspirin.

It is a daily routine that is easily incorporated through sublingual application to achieve less pain, a balanced endocrine system, the destruction of calcium deposits from scars and stretch marks, glowing skin, healthier hair, healing of bruises, and in a lovely way, make your feet hurt less.

Every spa needs to have a Full Spectrum 1400+mg jar of salve in their toolbox for use on areas treated with fillers or Botox to alleviate bruising and swelling and ease the pain. Salves are also useful for ablative and non-ablative laser treatment areas to alleviate pain and usher in faster healing times. If Salicylic, Glycolic, and TCA peels are on your menu, applying CBD post-peel will alleviate redness, heat and help the skin heal faster. For ablated skin, a CBD spray with a high mg count will help reduce inflammation and increase healing time.

Similarly, CO2 laser treatment areas experience 50% faster healing times with CBD than without. When you think about the two-week recovery time for a CO2 laser being the barrier to increased sales, finding a way to cut recovery time in half and with less pain is in every aspect a means to increase sales. Beauty does not have to mean pain or sacrifice. Decreased downtime and a more comfortable experience translates to a filled appointment calendar.

50 mg Full Spectrum Lip Balms are ideal for selling in your spa for lip injections to help ease pain and bruising on the lip.

There are multiple studies conducted regarding CBD and acne that prove its viability. CBD topically and orally will combat acne by reducing the inflammation in the skin. Topical facial creams with at least a 500 mg Full

Spectrum count that are used daily will calm irritated skin and reduce unwanted breakouts in adults while creating a glowing effect.

Hyperpigmentation on the face can be addressed with a 30mg face mask used three times a week or 50 mg full spectrum patches placed directly on the treatment area.

CBD has a fountain of youth effect on your body and skin. The antioxidants in Full Spectrum CBD are a one-way topical use that helps lessen the visible signs of aging. By counteracting free radicals damage and reducing the look of inflammation, CBD anti-aging creams and serums visibly reduce wrinkles, dullness, and redness in the skin. Your skin will feel hydrated and glowing.

CBD is here to stay. Incorporating it into your spa services will create a bond of trust between you and your patients because you gave them a product of real value to address their needs.

Dr. Fred Sahafi, our cosmetic surgeon, is board certified by the International Board of Cosmetic surgery and is a member of the American Academy Of Cosmetic Surgery and American Academy of Esthetic Medicine. He has performed more than 25,000 cosmetic procedures and has now utilized his experience to create skincare products that maximize beauty, health and fitness results in his patient’s value.

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CBG in Skincare What is CBG and how will it affect the skincare industry?

by Jeff Beatty

Most people have heard of or tried CBD or THC products; a lesser-known but equally important cannabinoid is gaining availability in products called cannabigerol (CBG). CBG is somewhat of a mother cannabinoid in that it is first produced by hemp plants and becomes THC, CBD, and CBC once broken down by plant enzymes.

CBG is non-psychoactive and, much like CBD, acts on receptor sites located in each skill cell and hair follicle once it penetrates the epidermis. Once it has penetrated the basal and subcutaneous layers of the epidermis it can help with inflammation, reducing blemishes, purifies pores, balances sebum (oil) production, and assists with cellular turnover.

Typically, CBG accounts for less than 1% of cannabinoids present because the plant converts it quickly; however, new fermentation methods are in use to create CBG without cultivating hemp plants and to create isolated compounds without worrying about residual THC.

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This cannabinoid will play an important role in the formulation of new products from skin serums, lotions, masks, toners, and massage oils.

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Jeff Beatty founded his first company formulating topical pain products after a life-changing motorcycle wreck. He continues to design products with science-backed formulations with Viapure for the skincare industry.

CBD-Infused Skincare 10 1 2

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1. CBD Muscle Relief Stick • LUMI BLOOM • lumibloom.com 2. Core Cleanser Exfoliating Face Wash • 707 Flora • 707flora.com 3. CB-Dadi’Oil • Famous Names • famousnamesproducts.com 4. Be My Honey Balancing Mask • DermAware • dermaware.com 5. Rose CBD Moisturizing Body Oil • Kuumbda Made • kuumbdamade.com 6. feel clear skin • RainforestMD • rainforestmd.co 7. Rapid Age Repair Cream • Bella Schneider Beauty • bellaschneiderbeauty.com 8. Organic Hemp Eye-Duo • BIO:VÉGANE SKINFOOD • biovegane.com 9. COH-GLO Moisturizing Mist • Code of Harmony • codeofharmony.com 10. Botanical Hemp Peel Off Advanced Jelly Mask • Bio France Lab • biofrancelab.com 44

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11. Hydrating Body Lotion • Vision One Naturals • visiononenaturals.com 12. feel relief cramps • RainforestMD • rainforestmd.co 13. Entity Muscle Balm • Entity Labs • entitymusclebalm.com 14. Audacious Anti-Aging Serum • American Vanity • americanvanity.com 15. GILDED GRASS Rejuvenating Body Oil • Code of Harmony • codeofharmony.com 16. Skin Booster • Biodroga MD • biodrogamd.com 17. pure cbd lotion • Viapure for Health • viapure.com 18. CBD Sports Cream • Centre for Beauty • cjscentreforbeauty.com

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1. Vanilla CBD Tincture • QULCBD • qulcbd.com Exfoliating Cleanser • QULCBD • qulcbd.com 2. Balance Oil • ANTARA • antaraorganics.com 3. Deep Moisture CBD • Kuumbda Made • kuumbdamade.com 4. CBD super serum • Hale Cosmeceuticals • halecosmeceuticals.com 5. Better Body Balm • Azure Botanics • azurebotanics.com 6. Face Oil • Hempfield Botanicals • hempfieldbotanicals.com 7. Peppermint Tincture • Spero CBD • sperocbd.com 8. CBD Super Serum • TRIBEAUTY • tribetokes.com 9. Firming Peptide Cream • Cosmetic Solutions • naturalskincare.com 10. Brilliance Brightening Serum • American Vanity • americanvanity.com 11. CBD Bath Bombs • Centre for Beauty • cjscentreforbeauty.com 46

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organic & wellness The Power of Breath

The Power of Breath Inhale and exhale the life you desire through Conscious and Introspective Breathwork

by Debbie Schirmann

You are invited to take a moment to bring your focus to your breath. Notice how you are breathing and where in your body you are breathing. Simply be present with yourself and your breath. Observe your inhale and tune into the present moment.

What do you need? What can you let go of? Can you adjust your posture to invite more breath, more life?

Conscious Breathwork is an old technique of mindful, focused breathing that positively impacts your mind, body, and overall health. It helps you become more in tune with your body and emotions and helps with many different health issues.

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organic & wellness The Power of Breath

Today, Conscious Breathwork is becoming more and more popular because it's a healing modality that actually works!

Plus, you don't need to go anywhere or do anything special - all you need is your breath.

Your clients seek connection.

The truth is every client you encounter is seeking connection. They want to be seen, want to be heard, and feel good about themselves. As the professional, you are holding space for them to process, release, and transform. Often, clients arrive with an entire lifetime of unprocessed trauma, not feeling good enough in their bodies, and want to feel alive again. You hold space for your clients in ways they may not get in their day-to-day lives. I know you know what I'm talking about.

When a client is vulnerable, sharing their stories, feelings, and being REAL with you, this is an opportunity to connect, support, and help them digest life.

Breathwork provides you with the tools to help your client and you - that much more. Using breathwork to strengthen the relationship between you and the client will have positive, long-lasting effects. Help them de-stress more, overcome anxiety, and feel more connected to themself. With breathwork you become a safe, empowering space, and you'll be able to learn how not to absorb their energy too.

Conscious breathing invites new life into the body.

Consciously breathing physically oxygenates your blood, bringing new life to areas of the body and mind. It benefits your circulation, hormone levels, and cognitive function. It can help you remove toxic excess in your body that may be causing sickness such as headaches, chronic fatigue, lightheadedness, and dizziness. It can strengthen and balance your stress response systems, lower your stress, anxiety and transform trauma responses (fight, 50

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flight, freeze, foe, friend) into experiencing connection, compassion, and love. I know it's amazing, right?

Think of consciously breathing as an umbrella term that describes an endless list of different breathing techniques best fit to your needs in life. Breathing techniques can be used to finally get a full night of deep sleep, feel rejuvenated and energized, minimize physical pain and enhance sport performance, improve relationships and your ability to focus, and move through trauma and maintain a positive outlook on life. The list is endless.

desires. There's always more healing to do, more change, and shifts that need to be made. Learning breathwork will empower you to live life in your truth, honoring your feelings and needs along the way. Breathwork helps us process unresolved trauma and create healthy boundaries. It is a journey of self-improvement and development filled with healing, growth, transformation of the mind, body, and spirit.

The most powerful truth about breathwork is that it allows you to become your own healer.

So, what is Introspective Breathwork?

Introspective breathwork is all about inner-healing and becoming a safe space for yourself and others. Feeling safe is important because when we feel safe, we become more vulnerable, more willing to explore parts of ourselves that may be overwhelming. Taking the time to truly be present with who you are at any moment provides an opportunity for you to heal and make a change for yourself and, ultimately, for those around you.

You can release stress and anxiety, overcome self-doubt and self-limiting habits, and discover how to invite balance and clarity into your everyday life. The intention behind Introspective Breathwork is to unveil the events in your life that have made an imprint in your being. It's giving yourself permission to feel the icky- the hard stuff, to get real with yourself, to heal, uplift, and empower yourself. Introspective breathwork allows you to be seen, to be heard, and to connect.

REMEMBER While you're taking care of your clients, know that you are important. You matter, and your experiences hold value. How you are in this present

moment

affects

those around you and your future. I encourage you to explore your breath more and create space in your life to learn breathing tools.

Reclaim your power, morph into your beautiful being and change the world—one breath at a time.

Debbie Schirmann is a Breathworker based out of Colorado. She began her practice through other mind-body-spirit healing modalities such as massage therapy, yoga, reiki, meditation, and more. She is co-founder

Why do I need breathwork?

of One Breath Institute, a personal healing and breathwork training institution focusing

Because while you take care of clients 24/7, your family, and friends, it's time you put YOU first. Let's face it, we live in a society built upon people living the fast life, always on the go and ultimately ignoring their own needs and

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on Introspective Breathwork. She is also the owner of Love Today Therapy, where she provides breathing techniques to assist persons throughout the motherhood journey and children reset their nervous system, minimize birth trauma and help end generational trauma.

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organic & wellness The Truth About Beauty Sleep

The Truth About Beauty Sleep With Michael J. Breus, Ph.D., The Sleep Doctor

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organic & wellness The Truth About Beauty Sleep

What can looking at the skin tell you about your sleep?

Quite a bit. In a 2017 Study on the negative effects of restricted sleep on facial appearance and social appeal, researchers found that acute sleep deprivation and looking tired are related to decreased attractiveness and health, as perceived by others. This suggests that one might also avoid contact with sleep-deprived or sleepy-looking individuals as a strategy to reduce health risk and poor interactions.

Also, in a study conducted in 2013 on the Cues of Fatigue: Effects of Sleep Deprivation on Facial Appearance, evidence showed that when evaluating pictures of sleepy people, they were extremely easy to identify.

What are the effects of sleep deprivation on the skin?

Dull, dry skin is one of the most frustrating signs of visible aging for a lot of my patients. Deep sleep’s cellular repair and the sleep-related surge of HGH promote the body’s repair of damaged skin cells and the growth of new ones, creating more of the dewy, youthful look that everyone wants.

And sleep’s hydration powers are critical to combat dry, dull skin. When we’re dehydrated, our skin looks tired and dull. A lack of sleep can contribute to dehydration by interrupting the release of the hormone vasopressin, which plays a key role in keeping the body hydrated.

During sleep, the body sweats as a way to maintain its core temperature.

Sweating brings moisture to the cells of the skin’s uppermost layers, filling them with water and leaving skin looking full and firm.

Stress makes skin appear dull. The stress hormone cortisol can affect blood circulation to cells throughout the body, including to the skin. A routine of sleeping well helps keep stress in check. That can translate into more vitality and radiance in the appearance of your skin.

Sleep deprivation also lowers circulation, making skin look pale, dull, and

A healthy night’s sleep promotes healthy circulation and more vibrant-looking skin. washed out. A healthy night’s sleep promotes healthy circulation and more vibrant-looking skin.

•They need to give themselves time to “relax” before bed, slowing down on nightly activities

What are the beauty benefits of a good night’s sleep?

• They should lower the lights and sound, and temperature to create the right environment.

Our skin is a network of collagen and elastin fibers, and as collagen declines and elastin fibers become more stretched out, wrinkles and fine lines appear. This is due to arterial aging— the age-related damage and decline in the functioning of the heart and blood vessels—speeds up the breakdown of elastin fibers. When you get the plentiful, high-quality sleep you need regularly, arterial aging slows down, reducing the presence of wrinkles.

The cellular repair work that takes place during sleep increases skin cells’ protection against sun damage and other environmental damage, all significant causes of wrinkles. HGH boosts the production rate of new skin cells and stimulates collagen production, helping skin retain greater elasticity.

And the hydrating effects of deep, restful sleep allow skin cells to retain more fluid, making skin more naturally moisturized and diminishing the appearance of wrinkles.

What remedies and techniques can spa professionals and estheticians use in their treatments to help clients sleep better?

This will depend upon the problem they are facing. In most cases, any relaxing spa treatment before bed, massage, meditation, YOGA, etc. ( as long as it has been created for sleep purposes) is often helpful. I am often asked to consult with the biggest Spas in the world about creating specific sleep programs for them. Some of these you can see are at Six Senses Hotels, and I am currently working with Amangari.

Michael J. Breus, Ph.D., is a double board-certified Clinical Psychologist and Clinical Sleep Specialist. He is one of only 168 psychologists in the world to have taken and

How can people make the most of their beauty sleep?

passed the Sleep Medicine Boards without

• They need to get good consistent sleep, every night.

Dr. Breus is the author of three books with the

going to Medical School. newest book (2017) The Power of When, which is a groundbreaking bio-hacking book proving

• They need to go to bed and wake up at the same time every day, including the weekends.

that there is a perfect time to do everything, based on your biological chronotype (early bird or night owl).

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image Prep & Prime

Prep & Prime How to prep the skin for flawless makeup application

by Kiyana Riley, L.E As a professional makeup artist and licensed esthetician, the number one rule for the most beautiful makeup application will all take place in the prepping of the skin. Yes, that's right. Quoted by many, including myself, "your makeup is only as good as your skin," so that is where the glam starts. Let me walk you through some Skin Prepping techniques to achieve that natural dewy glow before makeup application!

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image Prep & Prime

Depending on the occasion and how much time you have, prepping the skin can be as quick as three minutes or up to 30 minutes. From cleansing and depuffing the eyes with an eye mask and from hydrating serums to nourishing moisturizers, there are several options to achieve well-prepped skin.

When preparing the face for makeup, the first and most crucial step is to have clean skin. If you're working on a client and uncertain that your client's skin is its cleanest, have micellar water cleanser handy. Micellar water will not only cleanse the skin by removing excess dirt, debris, or makeup they may have left on the skin, but it will also tone and hydrate the skin.

Otherwise, double cleanse the skin using an oil base pre-cleanse and your second cleanser of choice to cleanse the skin thoroughly. Please refrain from using alcohol-based products, as alcohol strips the skin and drys it out. The goal is for the skin to be well hydrated.

After you've cleansed with micellar water, you can apply a sheet mask

for optimal hydration and under-eye masks if time allows. This will also help with puffiness and dark circles. Leave the masks on for about 10-15 minutes.

You can massage the excess gel from the mask into the skin with your fingertips or a gua sha or jade roller stone.

These are great tools for helping to instantly lift and sculpt the skin while also helping with lymphatic drainage, relieving tension, and improving fine lines and wrinkles.

After applying your serum or elixir of choice, you can also use these tools, which would come after the mask. I always use a vitamin c based serum to help with a natural healthy glow.

Another option is beauty elixirs. They often have 24k flakes in them, leaving the skin luminous! Some artists even mix them into their foundation of choice.

Next, let's seal the deal with a moisturizer! A friendly reminder, moisturizer is your last step. It locks in all the active ingredients from the prep work we just did.

It is great to have a few moisturizer options in your kit for the many different skin types if you're working on clients.

It would help if you had options such as an oil-free moisturizer for more oily skin types and one that's a bit heavier for more normal to dry skin types. I also recommend having an SPF nearby as well. You can find a 2-in-1 SPF/moisturizer blend to cut out an additional step. All work you do on the skin is null and void if you don't protect it in the end! It is optional to use your hands or a brush to work in the moisturizer.

However, I like to use my hands!

Now that the skin is well prepped and hydrated, it's time for primer.

Primer is also an optional step. There are several primers to choose from depending on your client's skin type.

Primer is meant to help the makeup last longer throughout the day and protect the skin from the makeup sitting directly on it. If you choose to use it, work it from the middle of the face outward, blending into the skin seamlessly.

Now you are officially ready to apply your makeup application. I hope these tips and tricks have been helpful.

Try them out, and see what a difference healthy skin can make in your makeup application.

Kiyana Riley is an East Coast native who has also lived abroad in Tokyo, Japan in her beauty journey, and now resides in the city of Los Angeles, CA, where she continues to pursue her career as a Professional Skin Therapist and Makeup Artist! Her love for Makeup and Skin Care started at a very early age and has since afforded her many opportunities all over the world. Kiyana is dedicated to the healthy skin journey, as she believes “your makeup is only as good as your skin”.

To hear more from Kiyana, you can check her out on Instagram at @kiyanak_ or StyleSeat. com/kiyanariley

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