LNE& Spa October 2018

LNE & Spa—the magazine for skin care and spa professionals October 2018

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FROM THE

EDITOR

Bio-Therapeutic

TECHNOLOGY ACCELERATED

SKIN CARE

October is here, and I can’t believe how quickly the year has gone by! It seems like just last week I was writing my first editor’s letter here at LNE & Spa, and yet a whole year has passed. I have so much to be thankful for this holiday season, and the connections I have made with readers, estheticians, spa owners, and brands over the last year definitely top the list! I want to thank all of you for reading this letter every month, and sharing with me your thoughts on our monthly guides, featured products, and articles. It is such a dream to combine my passion for esthetics, education and journalism here at LNE. With the holidays just around the corner, our Holiday Guide this year focuses on ways to give back to the community and celebrate with your clients.

Perhaps this year will be your first annual holiday spa event, or maybe you have been hosting festivities for years. Either way, I hope you pick up new inspiration

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and ways to share your gratitude this year.

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I look forward to meeting many of you and seeing some familiar faces at the International Congress of Esthetics & Spa this month in Miami on October 28 & 29. What better way to ring in the holidays than to spend it immersed in the industry we all love!

All the best,

bio-therapeutic.com

Cristina Beecham Managing Editor

mcristina@LNEonline.com October2018

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October volume 33 number 10

contents 6 From the Editor 98 Advertiser Index

Active Formulation 23 Skin News

spa

12 Active Ingredients vs.

Active Formulation

Festive Face Ingredients

61

It's A Celebration

66

The Holiday Spirit

70

Holiday Photo Feature

24

Lauren’s Face the Day

76

Oncology Esthetics

28

Small Spa Big Impact

82

Mistletoe Skin Care

34

Spa News

88

Organic & Wellness News

76 Oncology Esthetics

24 Small Spa Big Impact Behind The Spa Door with Alena Stavnjak 38

Conflict Resolution in the Spa

44

A “Just For You” Experience

50

Business News

52

Tradeshow Talk

38 Conflict Resolution In The Spa

image

36

business

54

53 Holiday Guide

o&w

skin

18 Escape Winter Skin

guide

12 Active Ingredients vs.

90

The Secret To Quality Lashes

92

Holiday Party Makeup

96

Image News

92 Holiday Party Makeup

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

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LNEonline.com email: tradeshows@LNEonline.com subscriptions@LNEonline.com Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@LNEonline.com Managing Editor Cristina Beecham mcristina@LNEonline.com Director of Marketing Mika Diaz mika@LNEonline.com Art Director Andres Gutierrez andres@LNEonline.com Director of Sales Aché Saint ache@LNEonline.com Show Director Danni Boucher danni@lneonline.com Exhibitor Operations Manager Elizabeth Allen liz@LNEonline.com Web Developer Jose Daniel De La Rosa daniel@LNEonline.com Conference Coordinator Jacqueline Reyes jackie@LNEonline.com International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47

C ontributors Brian Goodwin Callie Lushina Carrie Borzillo

V I S I T

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Cristina Beecham Donna Spencer Jenny Hogan

Jimm Harrison Laura Kain Maxine Drake

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3 STEPS

Active Ingredients Active Formulation vs.

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How all ingredients work in synergy to produce results

by Jimm Harrison

Results are the desired goal of any cosmetic product, whatever that goal may be. How to achieve results is through the use of an active ingredient(s) known for the appropriate properties that address the desired goal. An easy enough concept that for decades has been the driving force behind cosmetic and personal care products. Just follow the marketing material for information on actives and what they are predicted to do for your skin, hair or appearance.

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skin Active Ingredients Vs. Active Formulation

What are those other ingredients?

Active ingredient designation makes product selection a relatively simple process. Retinol stimulates cell turnover to smooth or firm skin, has antiaging results or helps clear acneic skin.

Hyaluronic acid holds water and is an active in moisturizing products. The list is long with new active ingredients being introduced on a continual basis. So, if there are maybe two or, at the most, five active ingredients in the product, what are all those other ingredients for? Quick answer: appearance and stability on the shelf.

Emulsifiers hold the product together and stabilizers maintain color, pH, or preserve the product. Also, in the product there are other ingredients that may be considered active, having some value to the skin itself and not just the product. These ingredients are not usually included as active ingredients, such as sunflower or coconut oil and shea butter. Often, they are part of a formula to enhance the marketing appearance of “natural.” One reason to leave these off the active list is due to simplicity in marketing. Too many actives may muddy the message, or is thought to confuse the consumer.

Choosing the Active Ingredient In the new structure of botanical formulation, the idea of active ingredients is challenging. A botanical skin care formula, by definition, is composed of plant-extracted ingredients. For the most part, all the ingredients have a benefit to the skin. A designation may be given to one or two ingredients as the active in the formula. The formula may contain hyaluronic acid as the advertised moisturizing active, even though it is surrounded by shea butter, olive oil and aloe vera, which are also moisturizing ingredients. As ex-

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plained already, these unemphasized ingredients support the identity of a natural product.

The challenge for any formulator is to answer the active ingredient question: “Which ones should I choose?” Of the many ingredients in each product, all are there to address the projected results of the creation. For marketing purpose, it’s best to keep it simple and emphasize only one to three active ingredients. In order to voice the integrity of the botanical formulation, a creative solution is necessary. The solution comes in the form of understanding and highlighting the synergy of all the ingredients in the formulation.

For help in understanding the active formulation concept, let’s compare it to a healthy dinner. In terms of a nourishing nutrient rich meal, salmon with yams and kale is a suitable model.

What is the active ingredient in this meal? It contains omega-3 fats, astaxanthin, easily digestible proteins, betacarotene, flavonoids, chlorophyl and a rich assortment of vitamins and minerals. There is not one, but a synergy of

active compounds for overall health.

Put this meal on your face, a concept identified as whole food for the face, and you have a synergistic active formula for skin and body care.

The Active Formulation® If all the ingredients in a formula have a focused benefit to the product intent, this message must be conveyed in an understanding format, or marketing, to the consumer or therapist. When asked what is the active ingredient in a product, the formulator would answer that all the ingredients were active. Not good enough to a market inundated with the idea of actives. The answer soon became, the formula is the active ingredient. Better, but still out of the ordinary of understanding.

“Active Formulation” was the term I introduced to illustrate how the whole, like a healthy entrée, was the active.

Synergy of Formulation All ingredients combined create a product's synergy, whether the ingredients used are for therapeutic (active) func-

skin Active Ingredients Vs. Active Formulation

All ingredients combined create a product's synergy. enhanced or even created in a synergistic formulation. By evaluating the therapeutic potential, as best you can, you will be able to match it to the goal of the product, however that goal is defined in the product literature.

The Big Three tion or for shelf appearance and stability. Synergy is the resulting activity of all the combined parts, we learn this in the framework of whole body and of holistic medicine. All parts make a unique unified whole.

Where most skin care has actives and functional ingredients, the shelf stabilizing ingredients with no benefit to the health of the skin, the ultimate goal is that every ingredient, including functional, should have a skin care benefit. Even the emulsifier used would have moisturizing capability.

A cosmetic chemist might analyze this formula and say, “There are a lot of redundancies here.� So true, unless you view those redundancies as synergies.

The creative art of synergistic formulation is a new and upcoming skill set for formulators. Too many of the new botanical formulas may be missing the fact that synergistic formulation is not simply combining many botanical ingredients. There is a style, a craft and an understanding that comes from experience that goes into the selection and percentages used of each ingredient.

When the formula is executed with artistic calculation, the resulting botanical synergy is an Active Formulation.

Just to be clear, it is acknowledged that synergistic formulation lacks the evidence of scientific study. This is still very experiential, anecdotal and, as is true with much of what is related to botanical therapy, is difficult to evaluate under current scientific standards.

This again coincides with food as diets, what’s good or bad, and food combining are constantly showing varied scientific results and contradictions.

This is about the limitations of science evaluating the complexities of nature, not the botanicals or food.

A Deeper Understanding When looking at a botanical formula, it's good to have some knowledge of the therapeutic function, or possibilities, of the individual ingredients. The challenge here is in trying to confine therapeutic properties, which is limiting regarding botanicals, especially essential oils. Botanicals tend to have many diverse properties that may be

In my work for facial care, I require three properties for every formula; anti-inflammatory, anti-oxidant and cell regenerative. As an example, a serum contains a synergy of anti-inflammatory fixed oils, such as sunflower seed oil, jojoba, blackberry seed and rosehip seed oil. Anti-inflammatory properties are additionally coming from nutrients alpha lipoic acid, ubiquinol (CoQ10) and niacinamide. These ingredients also have antioxidant properties and very specific individual skin conditioning or corrective properties. Shea butter and cocoa butter, giving a texture quality to the formula, also contribute to the overall anti-inflammatory, antioxidant and cell regenerative synergy.

A formula with focus on the three requirements may then be fine tuned to address certain conditions. Helichrysum essential oil and rosehip seed fixed oil, both anti-inflammatory, antioxidant and cell regenerative, create a wound healing and scar reducing synergy. German chamomile essential oil and shea butter are ideal in a synergy focus for sensitive skin, eczema and rosacea.

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skin Active Ingredients Vs. Active Formulation

A botanical active formula may contain several functional ingredients...

Full Spectrum Formulation There’s a concept we can call “full spectrum formulation,” accomplished mainly with the use of botanicals. A formula may be designed to address innumerable possible causes of a symptom or condition, have an emphasis on potential environmental issues, and include balance of skin damaging emotions.

This type of complex synergy is a highly active formulation with a full spectrum of holistic properties.

Active Ingredients and Botanicals In an ingredient evaluation you can see there are many products making good use of botanical ingredients. It’s obvious someone in marketing insists on naming key or active ingredients, as in one product there are five key ingredients. The entire formula lists over 20 organic botanical extracts with wide ranging therapeutic properties forming an active formulation. A botanical active formula may contain several functional ingredients, though natural, that may not offer much in skin benefit.

This is still a relatively unused philosophy of skin care formulation and consumer marketing. Once you begin understanding and evaluating ingredient lists you’ll get the concept and begin using it in the selection of dynamic botanical skin care products.

Jimm Harrison is a master aromatherapist, cosmetologist, educator, author and formulator with 30 years of experience in holistic beauty and essential oils. He is the author of “Aromatherapy” (Milady 2007). Harrison developed and teaches the Essential Oil Aromatherapy Certificate Program at Bastyr University in Kenmore, Wash. For more information visit jimmharrison.com.

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PURIFYING MASK

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Chemical Peels Eye Treatments

VITAOLIVE MASK

Rosacea & Acne Anti Aging

ESSENTIAL CRYO MASK

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How to avoid dryness and moisture loss this season

by Cristina Beecham

As our seasonal wardrobe starts to shift, so does our ingredient choice when keeping clients’ skin healthy during the winter season. The skin is in a constant delicate balance, and it is the esthetician’s job to support and maintain the health of the skin, no matter the season and no matter the client’s skin condition or goals. Understanding how winter weather affects the skin is vital to keeping skin healthy and beautiful year round.

ESCAPE

WINTER SKIN

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skin Escape Winter Skin

KNOW YOUR LAYERS Unlike a layered sweater and jacket combo that works alone or together, the layers of the skin are dependent on each other for optimal function.

Preserving the integrity of the epidermis and dermis during the winter is vital to protecting the skin and preventing dryness.

As you learned in school, the epidermis is composed of about 50 percent ceramides, 25 percent cholesterol and 10 percent fatty acids. This delicate balance is the key to preventing trans-epidermal water loss in the winter.

Should this balance be disrupted, the epidermis will become dry and dehydrated. TEWL is often the start of the domino effect when it comes to winter skin conditions. The skin can become inflamed, overexposed to UV rays, or can experience a breakdown of the extracellular matrix within the dermis, creating wrinkles, laxity and signs of again in the dermis.

ATTRACTING MOISTURE When the air outside starts to transition from humid to dry, providing your clients with topical ingredients that work to pull any ounce of remaining moisture from the air into their skin is extremely important. Humectants are the superstar ingredients in this category.

Humectants are hydrophilic, meaning they attract moisture and are used to draw water from either the dermis to the epidermis, or from the atmosphere to the epidermis. Like magnets attracting water towards the epidermis, they play a vital role in the skin’s moisture retention. Many common humectants have other beneficial qualities, aside for their water pulling abilities.

• Sodium PCA is present in human skin, and can attract 250 times its weight in water, making it an important ingredient for healthy, hydrated skin.

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• Hyaluronic acid can hold 1,000 times its weight in water and provides exceptional skin lubrication.

• Glycerin is not only a humectant, but also provides hydration to both the surface of the skin and directly to the skin cells. Glycerin is able to pass through the aquaporins (water channels) within the cells.

KEEPING MOISTURE IN Once we have attracted maximum moisture to the surface of the skin and the skin cells, keeping that moisture in is essential to healthy skin during the dry winter months. Occlusive ingredients have a simple job: to sit on the surface of the skin and keep moisture from escaping into the atmosphere. Often, clients think that occlusive formulas or ingredients will make their skin break-

out, especially clients with oily skin or those already prone to breakouts. But as with most ingredients, it’s up to the esthetician to choose the right balance for the client.

Many occlusives have additional skin benefits, such as: • Shea butter is a fabulous occlusive ingredient. It keeps skin soft without feeling greasy. Shea butter is high in fatty acids, vitamin E, vitamin A, and triglycerides.

• Niacinamide is a versatile occlusive ingredient for clients with oily skin, rosacea skin, or breakout prone skin, as it is shown to reduce these symptoms.

Niacinamide helps increase the fatty acid content of the skin and prevent TEWL.

AROUND THE WORLD

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skin Escape Winter Skin

Other occlusive ingredients include: • Cocoa butter • Mango butter • Mineral Oil • Lanolin • Beeswax Look for products with both humectants and occlusives for maximum moisture intake and retention. These products are suitable for every skin type and are a must-have in every client's skin care regimen during the winter.

SUN PROTECTION Although the sky might be grey, rest assured that the sun is still shining somewhere behind those clouds. It’s true there isn’t as much sun in the winter as there is during spring or summer, but keeping the skin protected from the sun is just as important when the whether is dry, as the skin’s barrier might not be as strong as it is during the humid summer months.

It is a common misconception among clients and clinicians alike that less sun protection is needed during the winter.

Although the strength of UVB rays is slightly less during the winter, UVA rays stay consistent throughout the year.

Don’t let up in encouraging clients to use sun protection during the winter.

Advise them on additional key ingredients to look for in sunscreens suited for winter dryness.

Additional protection is provided by antioxidants in sunscreen formulations, or by using an antioxidant product in combination with SPF. Antioxidants that are effective at dodging UV-induced free radicals include L-ascorbic acid, tocopherol, and caffeine and milk thistlederived silybin. Advise clients to look for sunscreens with the Skin Cancer Foundation seal of approval.

acids also have great abilities when it comes to attracting moisture to the skin. For example, lactic acid is great for increasing the skin’s hydration levels.

The perfect winter peel, lactic acid is a hydrophilic ingredient, meaning that it attracts water. In addition to acting as a humectant, lactic acid is anti-bacterial, is a tyrosinase inhibitor, and is easily tolerated.

Hydrating masks are also a great way to infuse S.O.S. hydration into clients’ thirsty skin. These masks can infuse moisture, help the skin retain moisture, or do a combination of both. For infusing moisture, choose sheet masks or gel formulas packed with hyaluronic acid. For retaining moisture, aim for cream based masks that are tissued off, rather than rinsed with water, to ensure that any serums and infusions applied prior remain in the skin.

PROFESSIONAL TREATMENTS Exfoliation is not always associated with hydration. But, some exfoliating

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A LESSON IN LUMINOSITY

The Claremom line from Dermatonus Inc. is recommended for stimulating the renewal of skin cells, hydration and overall skin care treatment.

Restaure M contains mandelic acid, which helps to minimize the effects of open pores, pigmentation and helps promote cell renewal. Luminus New Face is a pumpkin enzyme that guarantees healthy and renewed skin.

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18 BENEFITICAL INGREDIENTS

Yahui Bio has created an anti-aging serum to erase fine lines and wrinkles. Used in combination with their advanced micro mist airbrush, the serum is evenly applied over the face for an instant lift. Free of chemical irritants, the ampule serum is made with all natural ingredients including soybean polypeptides, lily extract and licorice extract.

ELIXIR Lipmalbex® from Exel-USA is an exclusive antioxidant liposome complex biostimulant of cellular longevity that prevents (in young skin) and delays signs of skin aging (in mature skin) and gives enhanced antioxidant effect. It is composed of four liposomes that encapsulate resveratrol, troxerutin, vitamin E and vitamin C. Liposomes are vehicles that improve the bioavailability of encapsulated active ingredients, thus enhancing its efficacy.

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EXPRESS LANE TO LUMINOSITY!

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LAUREN’S FACE THE DAY Miami, FL

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AN ESTHETICIAN-OWNED DAY SPA IN THE HEART OF CORAL GABLES

SPA OF THE MONTH

by Cristina Beecham

Nestled in the historic downtown Coral Gables, FL, Lauren’s Face the Day is a facial-focused day spa where clients come to escape the bustle of Miami life to a rejuvenating retreat of bliss. With over 20 years of experience in skin care, the estheticians at Lauren’s Face the Day offer clients five star facial results in a quiet, friendly environment. Located in a city synonymous with glamour, romance and style, Lauren’s Face the Day helps clients feel most confident while allowing them to indulge in personalized treatments that cater to their own individual concepts of beauty.

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spa Spa Of The Month

SIGNATURE TREATMENT Everlasting youth is the desire of many Miami facial clients. Perhaps that is why the most popular facial treatment at Lauren’s Face the Day is the Anti-Aging Treatment with Collagen and Hyaluronic Acid (60 min, $130). The spa’s owner and namesake, Lauren Sales, says, “Our collagen and hyaluronic treatment is our number one treatment. Clients feel relaxed and at ease as their skin is transformed with the highly concentrated active ingredients, including collagen, hyaluronic acid, and peptides.” This powerful restructuring treatment addresses signs of aging, including fine lines, wrinkles and loss of tone.

Working in synergy, the high quality anti-agers lift and restore the skin.

A specialized toning facial massage encourages the anti-wrinkle serums to penetrate deeply, while a lifting mask restores facial contours for a more youthful appearance.

MARKETING With such high demand for beautifying services in Miami, the population of skin care and esthetics practices is dense and ever growing. However, in the small historic district of Coral Gables, reputation and word of mouth are the best marketing strategies to cut through the noise. Lauren Sales explains, “We rely heavily on word of mouth and client testimonials. The phrase we hear most often when a new client is coming in is 'my friend/family member/acquaintance swears by you!'”

As far as encouraging revisits, Lauren says, “It’s part hospitality and part results. We make them feel like family when they’re here because they are. They also walk out feeling confident because of the treatment they just received.”

In fact, word of mouth travels so fast in Miami that Lauren’s Face the Day has, admittedly, just begun focusing more heavily on social media marketing. Lauren says, “We realize that by 26

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making our online presence known, we will attract more clients.” This is sound advice for businesses like Lauren’s that rely heavily on long-time clients and word of mouth. New, young clients are searching for you on social media, and that’s where you need to be!

TRAINING Part of the reason Lauren’s Face the Day is so highly regarded by her long-term clients is that the team has remained the same as long as those clients can remember! Lauren says, “Our staff has remained the same since our opening in 2008.” Clients build strong bonds with their estheticians, and a familiar face helps establish a permanent relationship.

As a business owner, this also allows

Lauren to have a lasting relationship with her staff: “Because of how close I am to my employees and their openness with me, I’m able to review most, if not all, of their work and progress.”

Positive leadership is one of the most effective leadership styles. At Lauren’s Face the Day, spa owner Lauren uses “positive words of encouragement” to keep her staff motivated and loyal. She says, “I value my employees and their work ethic. I always encourage them to do better and to never hold onto mistakes because I know what they’re capable of.”

To keep her staff united and on track, Lauren holds quarterly meetings where they go over “any new and improved spa rules, treatments and procedures.” These meetings typically last around 45 minutes.

spa Spa Of The Month

to us. Also, on Saturdays we offer our special Mangomosa (mango mimosa!) made in house. It’s a client favorite!”

REVENUE & RETAIL

SPECIAL EVENTS AND PROMOTIONS Making a positive name for your business in the community is important to maintaining and attracting clients.

Lauren’s Face the Day hosts several events throughout the year to further their positive impact on clients and the community. Once a year, Lauren has a “product promotion” where they donate a percentage of the sales to PANCAN, the Pancreatic Cancer Action Network.

They also host “Lauren’s Purple Day Event,” which Lauren describes as, “an annual fundraiser for the same PANCAN organization. The Lauren’s Purple Day Event brings our clients close together for a special cause and creates a sense of unity while simultaneously being a cocktail event.”

Lauren also realizes that clients should feel that every time they come is a special event. She says, “We truly treat our clients like family. The details about not only their skin, but also their lives, matter a great deal to us and we remember it all. We also pride ourselves on being extremely punctual and showing our clients that their time is valuable

The skin care market can feel over saturated at times, which is why it’s important to be focused and specific when looking for products that cater to your demographic and their skin and body needs. Lauren has a personally high standard for products, saying, “I would never sell anything I wouldn’t personally use. If it’s not good enough for me, it’s not good enough for my clients.”

When asked how she chooses such products, Lauren replies, “It depends on the product. For example, I partnered with Sothys in 2014 because of their reputation, longevity and the results I experience firsthand while using their products. Other products have been happy coincidences. A friend introduced me to the candle brand she was obsessed with and after trying it out I knew I had to carry them.”

To encourage retail sales, clients at Lauren’s Face the Day are allowed the opportunity to sample the products and are provided with booklets detailing the ingredients and the benefits.

After this, Lauren says, “Clients usually come back requesting the full size!”

Rundown

Facilities: Two facial rooms; one massage room Retail Lines: Sothys Paris; Greenleaf Candles; PCA Skin; Comphy Company Sheets; DIBI Milano

Spa Director Spotlight: Lauren Sales has been an esthetician for 13 years. In 2008 with the encouragement of her late husband, Alan, Lauren began the journey of opening her own spa. After finding the perfect space, Lauren acquired her amazing staff and support system and opened Lauren’s Face the Day.

Lauren’s Face the Day 386 Minorca Avenue Coral Gables, FL 33134 305.448.9400 Spa Owner: Lauren Sales

Cristina Beecham is the Managing Editor of Les Nouvelles Esthetiques & Spa. She is also

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a licensed esthetician with an intense passion for the skin care industry. Cristina is your source

Client Ratio: 70 percent women; 15 percent teenagers; 10 percent men; 5 percent tourists

for inspiration in progressing the gift that estheticians give their clients. Please connect with her at mcristina@lneonline.com

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SMALL SPA

BIG IMPACT 28

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Make the most of your space for that resort spa feel

by Jenny Hogan

Your spa may not have the budget, square footage or allure of a destination resort in Bali or Istanbul.

Yet you can transform your rooms and services to give it that unmistakable resort feel. Just follow the advice from these experts that will have your clients sigh with pure bliss. Ahhh‌

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spa Small Spa, Big Impact

FEELING SPACIOUS There’s no doubt that resort spas are synonymous with spaciousness— ample hallways, cathedral-like ceilings and seemingly unending scenery. Yet short of remodeling your spa, re-creating that space might seem tricky. Spa designer Sam Margulies, owner of Atmosphere Spa Design in Montreal, Canada, suggests playing with lights, wall color and texture to give corridors the illusion of a resort’s scale. “The paint on the walls must be of a color and texture that will make the stiffness of straight narrow corridors disappear,” he says.

Add to that two different sets of lights—on one side a series of lights looking down set at 12 inches from the floor, and on the opposite wall a series of lights looking up set at 6 feet— and walls will seemingly expand in front of you.

Although Margulies supports bringing colors to the walls, he warns against large murals of nature scenes that will significantly reduce the space—and if not done right will most likely look “amateurish.” Another light gimmick if ceilings are high, says Margulies, is to add a faux ceiling that ends inches away from the walls with lights installed between the ceiling and faux ceiling, which will break the stiffness of straight walls. If remodeling is of the order, then Margulies advises reducing the number of treatment rooms, arguing that six rooms with an 80 percent turnout rate is better than eight at 60 percent.

He also suggests widening corridors by breaking the straight line, such as with curves.

the sound of water generates the urge to go… “This forces the person to get up, walk out of the treatment room, and just like that we have broken the resort spa experience,” Margulies says.

While incorporating wet rooms— definite fixtures at resort spas—might not be feasible, try adding a water ritual to your treatments, such as starting off every experience with a foot soak, or turning the shower to double as a steam shower as well. Margulies agrees. Picture this: your small spa with an infrared sauna and a shower/steam shower. You now have the potential to offer an array of complete body care with the flair of grand resorts.

“You can create a complete body care starting with a few minutes in the sauna, then into the treatment room for a body wrap, then out to the shower/ steam shower to rinse off and back on the table for another treatment, now that is five stars service,” Margulies says.

WET & DRY Fountains might be among the first things that come to mind when one thinks of bringing water into their urban spa. Margulies cautions against including them in treatment rooms because

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CREATE WARMING SENSATIONS If saunas go hand in hand with resort spas, experts argue for the convenience of infrared saunas at urban

spas. Infrared panels are a smart choice.

Infrared heat also penetrates better into the body and detoxes from the inside. “An infrared sauna in a treatment room can give it more of a resort feel and you can incorporate more resort inspired treatments,” says Margulies.

If resort spa experiences bring images of chimneys and bonfires, forget about incorporating these at urban spas, experts say.

Margulies contends that fire brings the burden of code compliancy, adding that faux electric chimneys have just the opposite of a resort feel. Try adding the fire element with eco-friendly fire effects in floor inserts, on the wall or in glass tabletop units. The real fire runs on liquid fuel and has safety mechanisms to prevent tipping or spillage.

No venting is needed and the fire provides real warmth.

CREATE PEACE & QUIET Yet another touch to give your small spa a resort feel is through sound—or the lack of it. “In a resort you don’t hear a thing,” says Margulies, “but at an urban spa you can hear someone sneeze in the next door treatment room.” As such Margulies argues that good sound-

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spa Small Spa, Big Impact proofing is critical. Adding wall isolation could be fairly low-cost, Margulies says. In the event that it’s not feasible, he suggests white noise, which masks background noise.

Then, there’s music. Try having iPod docking stations in each treatment room, and either have clients choose from a list of music styles (nature, classical, etc.) or let them play their own tunes. “Have relaxing music in common areas but not in the corridors because it’s very close from the treatment rooms,” says Margulies.

EQUIPMENT UPGRADES Is it essential to get new equipment to create a resort spa feel? Not necessarily, says Margulies. Although some tables certainly lack that resort look and feel, there are ways to camouflage that. Guests don’t really know about massage tables, but they’ll know how it feels when they get on it.

Margulies suggests luxe linens that feel opulent to the touch.

THE LITTLE THINGS THAT MATTER

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Sometimes the smallest things are the most memorable.

While you could emblazon your logo on everything from robes to sheets, clients will most likely not notice. The exception? Spa slippers. Clients will definitely notice every time they look down at their feet!

For Margulies, it all comes down to the service. No matter how nice and resort-like the spa may look, if the service doesn’t follow, the efforts are wasted. It starts with the way the staff looks (the uniforms), to the way they address the guests, and other little details such as a bowl of rose petals set on the massage table as the client walks in.

Finally, don’t discount the waiting/relaxing room that’s often relayed to one space in urban spas. Opt for sheer curtain dividers or shoji screens to allow guests to have these last moments of relaxation with some seeming intimacy.

Margulies proposes the following: “Eliminate the waiting room and have a relaxation room instead.” The waiting room is a space that shouldn’t exist if appointments are managed properly, he argues. If clients need to wait, they should do so in the retail area, where they should be stimulated with visuals to get additional treatments or buy products, he adds.

Every spa is different with their challenges, but with some creativity and ingenuity, your small urban spa could rival the big leagues.

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Jenny Hogan is the media director at Marketing Solutions, Inc., a full-service marketing, advertising and public relations agency specializing in the professional beauty industry. For more information, call 703.359.6000 or email MktgSols@MktgSols.com. For additional information on Quantum Health and Wellness, LLC, email info@QuantumHealthandWellness.com

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COMFORT FROM EVERY ANGLE

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The Sea Salt Microdermabrasion and Oxygen Infusion system is redefining microdermabrasion. Basically, it is a three-part skin care system that features non-invasive exfoliation using Organic Sea Salt. Part two is the Diamond Tip exfoliation for media-free skin polishing and refining. The Oxygen Infusion portion of the system offers independent delivery of purified concentrated oxygen that works to penetrate serums (including topical oxygen serums) deeper into the skin.

Visit LNEonline.com for more news 34

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35

Behind The Spa Door with Alena Stavnjak, Director of Spa at Bamford Haybarn Spa at 1 Hotel South Beach CONCEPT How can you define the concept of your spa?

Bamford Haybarn is a spa devoted to nurturing the mind, body and spirit. Our holistic approach is based around a heartfelt connection with nature. We are sustainable authentic luxury.

What are the most popular treatments?

Our Bamford Signature Treatment starts with a cleansing footbath ritual, an ancient Indian tradition, where we welcome the guest to our space, followed by relaxing and uplifting body massage using different technique movements such as: shiatsu, meridian and Swedish massage. The service is 90 minutes, $295

FACILITY How many treatment rooms and other amenities are there?

We have 12 treatment rooms and a steam room in both ladies and men’s locker rooms. Our relaxation Woodland room is the perfect haven to relax and fea-

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tures a bespoke water fountain that adds a sense of tranquility to the spa space. Guests are welcome to enjoy this peaceful area before and after their services.

LEADERSHIP ROLE What daily challenges do you encounter in your position?

I love my staff, the 1 Hotels brand, and am proud to lead our spa. This is actually what becomes my biggest challenge at the end of the day -- being able to separate myself from work, knowing that it is healthy to have and that I want balance between my personal and professional life, but wanting to do the best at my job at all times.

How do you manage stress that work brings into your life?

I love being outdoors and taking long walks. Fresh air is the best therapy in life. My family is my home, spending time with my husband and my son Nikola, who is three. Walking around the neighborhood, cooking together, reading children’s books and teaching him everything about life.

What takes most of your time every day?

It changes every day, as you get pulled in different operational direction depending on what is going on that day, could be a spa group booking day, staff call out, various reports that are due for senior leadership, etc. But no matter how hectic my day can get I always find time to engage with my team.

TEAM BUILDING What is your hiring process?

Resume and experience review, prescreen interview, on site interview with a practical test. Once we identify a potential candidate, we then turn it over

to our People Operation Manager and General Manager for last interviews.

Once hired, an employee attends a one day orientation where they learn all about our 1 Hotel culture and vision.

How do you evaluate employees?

Once a year we do our yearly appraisals for all staff. During the year, my spa manager and myself do random audits of our staff such as inspect their treatment room to make sure it is organized and kept per standards, or our services are preformed per standards. Their passion for therapy sets them apart from the rest.

How do you keep your employees happy/incentivized?

Keeping them involved. Monetary incentive seems to be working the best, high commission on retail products and service enhancements allowing them to make an additional income. I also set incentives for my spa reception team giving them opportunity to win a free spa service.

MARKETING & PUBLICITY What can you tell us about your marketing techniques?

Taking advantage of the latest technologies and trends and make changes based on current trends. Segmentation is important to the success of all our marketing efforts. We have our marketing calendar for a year featuring our monthly and holiday promotions.

Network with your industry friends.

EXCEPTIONAL CLIENT CARE How do you keep clients loyal and consistent?

We provide crafted treatments using specially formulated products from the Bamford body and skin care range made from natural and organic ingre-

dients organically certified to the highest standard. In the intuitive hands of our therapists, the effect of each treatment will be felt long after they depart and they want to come back, and also spread the word about our therapists and five-star luxury spa services.

What incentives do you offer to your clients to be sure they come back again?

We offer an add-on service enhancement such as complimentary collagen gold or diamond facial mask.

TIPS FOR SPA LEADERS What are the most important lessons you have learned from failures or challenges that you can share with others in your career path?

I have been fortunate that through my life and work

career I have moved a lot and have been able to live in different parts of the world and learn new cultures.

Through this experience, I have learned that every

culture is different and we have to adapt to it. It is important to get to know you team and their expectations

r

form you as a leader. The

most rewarding part is receiving thank you from your employees. As a leader,

I always strive to take great care of my team and try to get to know them on a personal level as much as possible.

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CONFLICT

RESOLUTION IN THE SPA How to manage customer complaints with empathy

by Laura Kain

The goal of every spa business is to have its customers leave happy. Ideally, clients should leave feeling better than they did when they arrived. However, it is unrealistic and nearly impossible to expect to please every person that walks through your spa door. It’s normal for guests to raise concerns, make a complaint, or express dissatisfaction with their service. After all, mind and body wellness is deeply personal, and not all clients will relate completely with the practices of your business. Often, these complaints will arrive from a disparity in expectations, or a lack of communications during the service. Whatever the case may be, it is vital to the success and longevity of your business that you learn to maintain composure and handle complaints with compassion and resolve.

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business Conflict Resolution in the Spa

WORD TRAVELS FAST Today, clients can share their review of your services, both good and bad, with the click of a button through Google, Yelp, Facebook, and other social media outlets and review sites. If not addressed properly, even one negative review can erase the impact of dozens of positive ones.

In fact, clients are more likely to share a negative experience with their peers than a positive one. The average client who leaves dissatisfied with their treatment will tell nine or 10 people about it. However, when a complaint is handled quickly and appropriately, 70 to 95 percent of those clients will return. This means that learning to deal with complaints is even more important than learning to take a compliment. If a client leaves your business unhappy, the news will surely spread.

When it comes to the second part, utilize these steps to keep staff on track and feeling confident when dealing with complaints.

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STEPS TO RESOLVE THE COMPLAINT The first step towards turning an unhappy client into an appeased client is to be open-minded. When a client raises a concern post-treatment, it is the staff member dealing with the client’s responsibility to not immediately assume the client is wrong or simply being difficult. Do not blame the client, but rather take responsibility for the client’s dissatisfaction. After all, this is the hospitality business. Whether or not the client is actually right, you’re in the business of making them feel like they are right.

In order to focus on the client and make them your first priority, bring the dissatisfied client to a quiet area where you can discuss the concern in private.

This will keep other happy guests from catching the complaint bug, as well.

LISTEN CAREFULLY This step is arguably the most important. The way the client perceives you listening to them will make or break

the rest of the interaction. Hear them out; let them vent. Invite them to share and show your interest with statements like, “Please share with me what happened,” or “Please tell me why you are upset.” This helps you create a partnership between yourself and the guest.

It lets them know that you are ready to listen. Do not jump to conclusions.

Let them tell you their story and do not interrupt the conversation. Wait until they are completely finished before moving to the next step. Do not interrupt with follow up questions, comments, or counters. Give the guest all of your attention.

Repeat the guest’s concern so you are certain that you are addressing the right issue. Use calm, objective wording, for example, “As I understand it, you are dissatisfied with….” Repeating the problem shows the guest that you were listening, which helps to reduce stress levels. Additionally, it helps you agree on the problem that needs to be solved.

BE UNDERSTANDING Once you fully understand their concerns, be empathetic. Make sure that your body language and voice communicate this understanding. For example, you could say, “I understand why you are upset. I would be, too. I am very sorry that you did not get the experience that you were promised.”

Work on the assumption that the client walked into your spa wanting to have a great experience, not looking to make complaints. This will help you empathize with their dissatisfaction.

BE PROACTIVE Offer the guest a solution that will address the core of their complaint. This can be done in a few ways.

Ask the guest, “What can I do to make it up to you?” You may find that most often they say, “Nothing, I just wanted you to know about it.” If 1

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business Conflict Resolution in the Spa

you successfully completed steps one through four, this type of guest will usually be pleased with your attention and empathy and the issue will resolve.

promised. Go above and beyond their expectations. For instance, you could send an unexpected gift with a handwritten apology. This will help them re-engage and form a new opinion of your business.

Offer a satisfactory resolution. You and your staff should feel empowered to offer solutions on the spot, such as refunds, issuing gift cards, or offering a complimentary service at another time. If you are going to offer a resolution, try giving them a gift card to use toward a future visit. This will encourage the guest to come back, and it allows you to redeem yourself with the chance to turn them into a loyal client again. If you do issue a gift card, make sure you make a note in their records to ensure they get treated like royalty when they return!

Once the situation has been resolved, follow up on whatever you 2

MOVING FORWARD Finally, learn from the situation. Even if you feel strongly that the client’s dissatisfaction did not stem from a mistake on your staff’s part, take steps to ensure a similar misunderstanding doesn’t occur.

Was there a lapse in communication?

What the service not outlined correctly? Did the client perceive a member of your staff as having a bad attitude?

Perception is everything to the client.

Use the complaint as a learning opportunity for further customer service training, and empower your staff to come up with helpful and compas-

sionate solutions when complaints do arise. Retaining clients through problem resolution is key to the survival of your business. Did you know that it is five times more expensive to attract a new client than it is to keep an existing one? Use this as a motivator in coming up with your own problem resolution guidelines for happy clients for years to come!

Laura Kain: is a spa leader with 17 years in the luxury spa industry. Laura’s diverse markets’ experience has made her an expert in adapting, embracing changes and identifying spa’s guest service strategies to take teams to the next level.

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A “JUST FOR YOU”

EXPERIENCE How to profit from getting personal in the spa

by Callie Lushina

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How would a client describe the experience of visiting your spa? Is it memorable enough for her to want to return again and again? Is it any different than what she'd experience at the spa down the street? Are you providing a service that's personalized?

Today's consumers expect highly personalized experiences. Personalization is a means of meeting your customer's needs more effectively and efficiently, making interactions memorable and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.

80 percent of consumers age 18-64 indicate they are more likely to do business with a company if it offers personalized experiences.

In fact, they also say that the experience a company provides is as important as its products and services. And 40 percent of US consumers say they’ve purchased something more expensive than they planned because of a personalized service.1 Personalization increases client satisfaction and the likelihood of repeat visits. Those who get personalization right have a lot to gain. The bottom line: personalization is profitable.

There are 5 important points of personalization:

1. Create a strong, intimate experience by anticipating your client’s needs

2. Give your customers a unique, memorable experience

3. Help reduce the perception of information overload

4. Let your client know you’re paying attention 5. Offer your competitive differentiation The point of personalization is to show your clients that you understand and care about their needs, and skin care goals. Loyalty is earned when you pay attention to them and understand – and even anticipate – what's best for their skin.

In some cases, you may know what they need more than they do because you’re the expert.

When done correctly, your clients get what they want; creating an unforgettable experience your competitors won’t be able to match.

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business A “Just For You” Experience Amazon and Netflix have built empires out of personalization. Amazon recommends books based on your previous purchases or your specific browsing behavior – it anticipates what you're looking for. Netflix recommends movies you may enjoy based on the one you watched last weekend.

It's important to not confuse personalization with customization.

Customization is when a customer has to make her own choices. No one is there to help her. For example: ordering a venti coffee – you choose the Frappuccino with two scoops of ice, four pumps of caramel sauce, and three pumps of mocha double-blended with extra whipped creme.

There are four elements that make up a truly remarkable, personalized experience: it's engaging, unique, personalized and repeatable.

via sight, sound, smell, taste and touch to crate a memory that positive?

Sight can include gorgeous, modern spa décor, clean merchandising, and ensuring all your product testers are clean. Sound can include serene music, and treatment room peace and quiet (too much talking or background noise is a pet peeve of clients). Smell can be an aromatherapy blend the client loves, and an esthetician who doesn't smell like cigarettes or strong perfume. Taste can include a signature recipe water and fruit blend, or a lip treatment that has a pleasurable taste. Touch includes “try before you buy” interaction with product testers, warm mitts during a hand treatment, the smooth glide of your hands on their face when you’re wearing gloves, nonpainful extractions, and an unforgettable massage with perfect pressure.

Let’s take a deeper look at each of these:

2. The experience is UNIQUE

1. The experience is ENGAGING Did you know that when you engage all five senses (sight, sound, smell, taste and touch), you can create a memory?

How do you engage with your clients

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Unique experiences include the treatment protocols and methods that are proprietary to you, but also authentic and natural. The incorporation of these unique elements lends the feeling that customers have not just entered a different spa, but a different world entirely. You should incorporate elements or interactions that are completely unexpected.

Adding even one small but delightful surprise into your client's experience can leave a lasting impression. These can include:

• Aromatherapy Breathing – infusing a

client-chosen aromatherapy blend applied to the esthetician's hands, then cupped over the client's nose, and the client is told to take three deep breaths.

This unique technique encourages the client to completely relax their mind and body.

• Signature Brush Techniques, or us-

ing a brush to apply versus your hands; the feeling of a soft fan brush gliding across the face is something a client cannot duplicate at home.

• Product Penetration Techniques which can be performed on all skin types, even the most sensitive or acne.

• Custom Blending your client's treat-

ment and take-home products to further meet and anticipate their needs.

Make this complimentary to further increase their satisfaction.

3. The experience is PERSONALIZED Make your customer feel that the experience was created just for them. This may be as simple as recalling details and preferences from an earlier visit, or it may be as complex as creating a completely bespoke product or service designed just for them. Either way, they feel special and valued.

The best way to personalize the experience is through SkinReading – a system of reading the skin that will keep you engaged and in-tune with your client from the moment she walks in, to the moment she leaves. It's the key to effective, long-term results, without guesswork, and helps you personalize her experience from start to finish.

When you perform a SkinReading, there are some visual clues that you should look for as you engage her in conversation about her skin. Is she wearing heavy makeup? Does she have breakthrough shine?

These initial impressions will empower you to determine how you might personalize the treatment, and what at-home formulas to recommend. It’s

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business A “Just For You” Experience

Make your customer feel that the experience was created just for them.

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absolutely necessary to perform this, as the client’s skin can change from visit to visit. It not only gives you information about your client’s skin before you touch it, it also gives you a clue to her lifestyle, habits and body language.

This helps differentiate your service from the cookie-cutter facial that's

48

offered at the spa down the street. If your facial is personalized, and theirs is off-the-shelf, which one will she book again?

4. The experience is REPEATABLE Use prescriptive and tested methods to achieve a uniform level of consistency and excellence across your business.

These methods should be so well practiced that they appear spontaneous while leaving almost nothing to chance.

At the same time the experiential design affords staff just enough freedom to let their unique personalities shine through.

These repeatable experiences can include: SkinReading as mentioned above, or offering a personalized athome agenda "prescription" sheet that lists your recommendations for that day.

It also includes custom blending their treatment and take-home formulas.

Instead of an off-the-shelf product that cannot be modified, custom blending allows you to create an exact product for that client. This is true personalization. It gives you the ability to constantly evaluate the skin and adjust your blending – so your client always sees results, and never gets bored of the 'same old same old.' It gives you a higher profit margin on service, and eliminates the need for many SKUs to target myriad skin concerns.

Custom Blending keeps you from getting, dare we say… bored at work.

You become the cosmetic chemist in the treatment room. It keeps your ideas fresh from visit to visit on how to change each formula to further improve the skin. Your client will respond to this dedication and enthusiasm, and be happy that the formulas can be customized as her skin improves.

Bottom line: Your client is more likely to book repeat services, and purchase a product from you if they are personalized to her skin concerns. She is more likely to purchase more than one product, and she's more likely to come back to you again and again. If you don’t make personalization a priority, you'll lose the edge over your competition. It’s what will set you apart from everyone else.

1 According to the 2017 online survey of 1,000 consumers ages 18-64; source: Epsior Callie Lushina is Bioelement's Vice President of Marketing and has been leading Promotions, Marketing, and Social Media initiatives for the professional skin care leader since 1998. She oversees a staff of dedicated marketing, creative and communications experts at Bioelements Office of Strategy and Support in Chicago.

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Industry Talk

Where do you see Grande Cosmetics five years from now?

Expanding the line with more in eye, brow, lip & hair products. It will be an international brand that is recognized for beauty solutions that work.

With CEO

Alicia Grande How and when did Grande Cosmetics come about?

Alicia Grande started Grande Cosmetics in 2008 and is celebrating its ten year anniversary this year.

Grande hosted a weekly radio show in NY called the Health Buzz where she interviewed guest on anti-aging products, vitamins and technical innovations to slow down the aging process.

Grande also tested all products on herself prior to the show so she could have a first-hand experience that she could share with her audience. One of the products she tested was a lash serum, which made her lashes appear longer and thicker looking in just weeks. Grande was able to negotiate a deal to make this lash conditioner hers and named it GrandeLASH-MD.

What is the best advice you can give to aspiring beauty entrepreneurs?

Look for something that you have passion for, a product or service. If you don’t have passion you won’t have success. Give yourself time for success; it doesn’t happen overnight.

Typically, you won’t see a return on your investment for at least one and a half years, so hang in there.

What are your personal top 3 favorite products from your Grande Cosmetics collection?

GrandeLASH-MD, GrandeBROW & GrandeLIPS. I call them the trio transformation since they can transform your Lashes, Brows & Lips just by applying daily.

What do you find to be most difficult about being a business owner in the beauty industry?

The need to always make new products. To grow the brand, you need to have at least a few new launches a year. However, I don’t want to rush into new products just to fill this gap.

I’ve made a mistake or two along the way and I want to slow down and make sure I stay true to beauty solutions that work.

What inspired you to start your GrandeHAIR collection?

With the success of the ingredients for Lash & Brow, why not hair? Finally, this year we did a study and proved that it works to revive dormant follicles and thicken your existing hair.

Presented by

grandewholesale.com 877.835.3010 Info@grandecosmetics.com

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20 YEARS OF SKIN CARE!

Elina Organics is thrilled to celebrate their 20-year anniversary! Founded in 1998, Elina Organics brand is spearheaded by its formulator and CEO Elina Fedotova, an award-winning cosmetic chemist, herbalist and celebrity aesthetician. Her her unique, holistic skin care treatments are available at her spas in Chicago, IL and Kalamazoo, MI.

COMMERCE, TRADE, INDUSTRY AND PEOPLE

BusinessNews

elinaorganics.com

PHILANTHROPIC EFFORTS

This fall, Jane Iredale is donating 100 percent of profits from sales of their Sunny PlayOn® Lip Crayon to organizations that benefit women and girls, including Look Good Feel Better®.

This exceptional program teaches beauty techniques to people with cancer to help them manage appearance-related side effects of treatment so they are able to face their diagnoses with greater confidence.

janeiredale.com

LEADING IN LUXURY

The Cenote Spa at the Grand Hyatt Playa del Carmen has been voted Country Winner for category “Best Unique Spa Experience” in the 2018 World Luxury Spa Awards, that recently took place at Galgorm Resort & Spa in Northern Ireland. The 2018 award follows Cenote Spa’s vote as winner of the 2017 World Luxury Spa Award for “Best Unique Spa Experience”, and the “Best of 2015” Design Award from Interior Design Magazine.

GIVING BACK

October is Breast Cancer Awareness Month.

To honor those affected by the disease, Bella Schneider Beauty is donating 20% of the October proceeds from their Detoxifying & Rejuvenating Self-Heating Mask with Cranberry, Grapeseed Oil & Linoleic Acid to the American Cancer Society.

The American Cancer Society provides funding, research, support and awareness.

Visit LNEonline.com for more news 50

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TRADESHOW TALK

ATTENDEES AND EXHIBITORS SHARE THEIR TIPS FOR NAVIGATING THE EXHIBITOR FLOOR, ATTENDING WORKSHOPS, AND NETWORKING!

FROM

ATTENDEES

Don’t be afraid to start a conversation with other estheticians interested in the same product lines. They might have advice or tips and tricks that will be useful to you! I have found that this community is often open to share their wisdom with younger estheticians.

Take notes during presentations. Oftentimes, the speakers have a lot of ground to cover in a short period of time. If you are going to ask a question, make sure it’s well thought out. It’s also great to chat one-on-one with speakers after their presentation to make that valuable industry connection.

Make a schedule! The tradeshow floor can be overwhelming, so map out your route and plan ahead to make time for meals, snacks, and all the classes you need to attend!

While the internet can be useful for quick facts and tips, nothing beat hands on demonstrations and trainings from your brand educators. Tradeshows are a great place for us to interact with the estheticians using our products and show them how to get the most from the business they do with us.

You never know who you’re going to bump into on the show floor. Always keep an open mind when customers approach. Anyone could be your next big account!

Tradeshows are the best place to launch a new product, tell your brand story, and introduce estheticians to the faces behind your company. The estheticians we interact with at tradeshows often become the most loyal customers because they appreciate the effort we put into our face-to-face interactions.

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FROM

EXHIBITORS

Holiday Guide Celebrate the season with your spa community

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As the weather begins to change for the holiday season, so do the unique challenges presented to our skin’s overall health. The increased amount of wind, variations in temperature and humidity levels, as well as other weatherrelated factors create a barrage of stressors and free radicals that have the potential to create substantial damage.

Due to this, many clients complain of experiencing redness, irritation, extreme dryness and an increase in the signs of aging, such as fine lines, wrinkles and hyperpigmentation. While there are plenty of offerings on the market to address these symptoms, treating these issues doesn’t have to be boring – nature offers us a cornucopia of delicious ingredients that not only enable us to fight the season’s ill effects on the skin, but also entice the client’s senses and create a memorable spa experience!

FESTIVE FACE

Ingredients Spice up your holiday facials with these three ingredients

by Brian Goodwin

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Holiday Guide

Fight the Fatigue and Boost Your Treatments with Spices With winter’s chill and lack of sunlight comes a decrease in the vitality of the skin. As our bodies and skin are exposed to colder weather, the blood vessels begin to constrict, creating less circulation, and as a result, less oxygen is delivered into the tissue. With less circulation and oxygen, not only are fewer nutrients delivered to the cells, but the lack of circulation also hinders the skin’s ability to detox. As a result, the skin can look fatigued, dark circles begin to sink in around the eyes and the skin begins to show a lack of overall radiance. Nature offers us a perfect, scintillating tool in spices, such as cinnamon and Hungarian spicy paprika.

These spices not only create a uniquely addictive treatment, but also provide virtually instantaneous results that will wow your clients!

So, what is the secret behind these spices? It’s the natural phytochemicals and antioxidants that occur within these 56

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magical plants. For example, cinnamon has been used for centuries throughout history to treat a variety of ailments and has been documented to have anti-microbial activity1,2, anti-fungal activity 3, anti-inflammatory properties4, and antioxidant value5 – it truly is a wonder ingredient that can benefit virtually every skin type encountered in the spa. All of this is due to the phytochemicals it naturally contains, such as cinnamaldehyde, cinnamate, cinnamic acid, and various essential oils6. These phytochemicals are also responsible for the stimulating reaction within the skin, increasing blood flow, boosting the delivery of nutrients and oxygen to the cells.

Hungarian spicy paprika, for example, creates a warming, spicy sensation, signifying an increase blood flow, oxygen, and detoxification, as well as augmenting the effects of other treatments it is combined with. Hungarian Paprika also contains a treasure trove of nutrients and antioxidants, including

These spices can be integrated into body wraps for cellulite... massive amounts vitamin C and vitamin A, which have additional antioxidant and reparative properties for the skin.

The application for these amazing spices in the treatment room are boundless, as they can be incorporated into peels, masks, and treatments for the face to increase their effects for specific skin concerns, including acne, aging and fatigued skin. In addition, these spices can be integrated into body wraps for cellulite and contouring, as well as body lotions for continued home care. It should be noted that

Holiday Guide

with the application of these powerful spices on the client’s skin, they will feel a tingling or warming sensation, as well as visible flushing and plumping of fine lines and wrinkles – this signifies the spices are doing their intended job and should not be viewed as a negative reaction.

Berries for Beautiful, Ageless Skin Arctic Berries, red currants and cranberries, oh my! These incredible winter “super-fruits” contain potent antioxidants and mouth-watering aromas that will feed clients craving for anti-aging. The color of fruit reveals a lot about their properties, and these red and purple, pigment-rich fruits offer dazzling, potent antioxidant properties to protect and repair the damage created in the skin by seasonal change. What differentiates these super fruits from other fruits are the remarkable levels and unique types of beneficial nutrients they contain. Superfruits also tend to grow in challenging climates, surviving extreme

weather and temperatures, which is partially responsible for creating their unique, protective nutrients that can be utilized for the benefit of the skin.

Arctic berries, such as cloudberry, contain incredible nutrients called ellagitannins and ellagic acid7. These are a part of what gives the cloudberry its significant protective properties for the skin, including being anti-microbial8 and protecting the elastin of the skin from being broken down9. Elastin is a skin protein that makes up the part of the skin’s connective tissue, along with collagen and hyaluronic acid. Elastin also gives the skin the ability to stretch and snap back into place – think of it as a chain link fence made of rubber bands that lose their “tensity” over time due to aging, sun damage and stressors.

These superfruits can be incorporated into a finishing tightening mask to close the pores, a moisturizer to protect the skin from the effects of the elements as well as to tone the skin. As an extra treat, serving a cloudberry, red currant or cranberry tea, as a tie-in to overall

The color of fruit reveals a lot about their properties. wellness, is a beautiful addition to using these berries in the treatment room and is a profound step in creating an exceptional spa experience. This also connects clients to the products and build an emotional connection with the service provider.

Pumpkin for Pigment Perfect Skin The seasonal classic ingredient, pumpkin, is an instant winner in spas for obvious reasons – the smell evokes fond memories of family gatherings, the delectable taste of pumpkin pie and the comforting warmth of a pumpkin

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Holiday Guide spice latte. Pumpkin contains a plethora of vitamins, minerals and other antioxidants, such as vitamin A and C, zinc, and riboflavin. In addition, pumpkins contain alpha hydroxy acids and active enzymes that are responsible for resurfacing properties, as well as the ability to potently target hyperpigmentation.

Pumpkin contains naturally occurring enzymes and acids, such as malic and citric acids, which provide a perfect profile of exfoliants to lighten hyperpigmentation and sun damage. The enzymes in pumpkin also have great benefits for hyperpigmentation, as these enzymes are keratolytic or protein dissolving, which means they also help to soften and digest dead skin cells on the surface to reveal the radiant, hydrated cells underneath. Through osmosis, this same action helps to pull old melanin and dead melanocytes (pigment-producing cells) to the surface and effectively lighten hyperpigmentation.

As mentioned previously, pumpkin can be applied from head to toe!

As lovely as pumpkin is as an ingredient, don’t create “pumpkin fatigue” through overuse, doing the same-old treatments. Why not combine pumpkin with other seasonal ingredients to give

it a new, exciting twist? For example, combining a pumpkin hydrating mask with a spicy, cinnamon-enhanced mask gives a one-two punch to increase vitality, oxygenate and resurface all in one step – not to mention the smell is divine! Another option is to combine your pumpkin product with a cranberry, red currant or Arctic berry product to create a pumpkin-berry brightening treatment.

Brian Goodwin is an International Educator for Éminence Organic Skin Care. As a Master Medical Esthetician, Master Herbalist and Consultant with over 10 years of experience in the spa industry, Brian brings his love and enthusiasm for skin care to the masses with his passionate, fun and educational trainings. Brian has had the honor of educating and consulting over 2,000 distinguished spas and has also been a keynote speaker, most notably in New York City, Washington DC, Los Angeles and Vancouver, guiding spas towards finding success in both educational and business growth.

References (1) Antibacterial activity of leaf essential oils and their constituents from Cinnamomum osmophloeum Chang ST, Chen PF, Chang SC J Ethnopharmacol. 2001 Sep; 77(1):123-7 (2) Gupta C., Garg A.P., Uniyal R.C., Kumari A. Comparative analysis of the antimicrobial activity of cinnamon oil and cinnamon extract on some food-borne microbes. Afr. J. Microbiol. Res. 2008;2:247–251 (3) Antifungal activities of essential oils and their constituents from indigenous cinnamon (Cinnamomum osmophloeum) leaves against wood decay fungi. Wang SY, Chen PF, Chang ST Bioresour Technol. 2005 May; 96(7):813-8 (4) Study on the antiinflammatory activity of essential oil from leaves of Cinnamomum osmophloeum. Chao LK, Hua KF, Hsu HY, Cheng SS, Liu JY, Chang STJ Agric Food Chem. 2005 Sep 7; 53(18):7274-8 (5) Mathew S, Abraham TE. Studies on the antioxidant activities of cinnamon (cinnamomum verum) bark extracts, through various in vitro models. Food Chem.

2004;94:520–528 (6) Senanayake UM, Lee TH, Wills RBH. Volatile constituents of cinnamon (Cinnamomum zeylanicum) oils. Journal of Agricultural and Food Chemistry.

1978;26(4):822–824 (7) Määttä-Riihinen KR, Kamal-Eldin A, Törrönen AR. Identification and quantification of phenolic compounds in berries of Fragaria and Rubus species (family Rosaceae). J Agric Food Chem 2004; 52 (20): 6178-87 (8) Puupponen-Pimiä R, Nohynek L, Meier C et al. PC Antimicrobial properties of phenolic compounds from berries. J Appl Microbiol 2001; 90 (4): 494-507 (9) Jimenez F, Mitts TF, Liu K, Wang Y, Hinek A. Ellagic and tannic acids protect newly synthesized elastic fibers from premature enzymatic degradation in dermal fibroblast cultures. J Invest Dermatol 2006; 126 (6): 1272-80 (10) Borukh IF, Kirbaba VI, Senchuk GV. Antimicrobial properties of cranberry, Vopr Pitan , 1972, vol. 31 pg. 82 (11) Zhu W, Zhang R. Skin lightening agents. In: Draelos ZD, Thaman LA, editors. Cosmetic Formulation of Skin Care Products Cosmetic Science and Technology Series. Vol. 30. Taylor and Francis Group LLC; New York, NY, USA: 2006. pp. 205–218

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IT’S A

Celebration!

How to throw the best holiday spa party

by Carrie Borzillo

Tis the season to spread good will, thank your loyal clients, and ring up a sleigh-load of retail and gift card sales. With the perfectly planned holiday party you can achieve all that and have some fun as well. From preholiday shopping sales to a fun spajama party with s'mores to a French themed girls' night in at the spa, these five holiday spa party ideas are profitable and festive.

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Holiday Guide

HOLIDAY OPEN HOUSE The biggest, and most profitable, event at FACES DaySpa in Hilton Head Island, South Carolina every year is the Holiday Open House where they've been known to sell more than $60,000 in gift certificates in just four hours. The spa typically gets about 250 guests in that four-hour time frame.

H e l d o n t h e S u n d a y b e f o re Thanksgiving, the event, which is in its 18th year, features a different theme, such as Home for the Holidays, All I Want for Christmas, and this year's theme of Tis the Season. "We'll tie it in with such things as, Tis the Season for better skin, Tis the Season to Spa at Home, Tis the Season to Just Relax, etc.," says president Patricia Owen.

Aside from raking in the gift card sales, the event is used as a way to give back to their loyal clients. "We feel this is an ideal time to kick off the gift-giving season as well as to thank our clients for their loyalty throughout the year. Many of our guests look forward to coming year after year. One of our yearly regulars actually postponed her honeymoon a day so she would not miss it," says Owen.

Each year, the spa showcases select services with demonstrations in each of its spa stations. "To help with the flow, one of our staff members serves as a 'tour guide' taking small groups from room to room where the demonstrations are taking place. We also offer complimentary mini services, such as chair massage, makeovers, and nail art, on a first-come, first-serve basis," adds Owen.

"One of our most memorable themes was the Magical Mystery Spa Tour and we had QR codes placed throughout the spa as sort of a scavenger hunt. Each stop had a clue about a product or service that the guests would answer and be entered in a drawing for a day at the spa," says Owen.

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THE PARISIAN GIRLS' NIGHT OUT 'Tis the season to say 'oui oui' to a girls' night out at the spa. Elizabeth Adam Salon and Day Spa in Chicago takes on a French theme with its annual Parisian Girls' Night Out for about 40 spa guests around the holidays.

Last year's event was a complete success. "We sold about 40 percent of our gift cards for that season, and about 45 percent in retail items. We also booked 15 new clients for spa packages and individual services. When you consider that 40 invited guests are just a fraction of our clientele it is a very good outcome," says owner Elizabeth Adam.

The main goal of the event, though, is to say thank you to their clients for their patronage. "It's also a great way

to increase awareness about our existence in the area and gain new clients instantly or make them curious what this place is about," says Adam.

The spa partners with their skin care and hair vendors for support. The vendors promote their new services and products, and provide samples and gift baskets for multiple raffles. Guests are treated to mimosas, French cheeses, canapĂŠs, and holiday cookies, as well as the sampling of services, while they could shop for products and discounted gift certificates for their holiday giftgiving needs.

"We create an ambience of a small French aura salon, where women can congregate for discourse of femininity, and beauty, as well as intellectual discourse,� says Adam. Romantic French

Holiday Guide

music is heard in the background.

Lavish flowers with holiday decorations incorporated in the arrangements are placed in strategic areas. Fragrant candles help to set the aura.

While there is technically no cover charge for the event, the spas asks clients to pay $25 when they RSVP and that amount is later applied to any purchase they make in the spa of products or gift cards.

PRE-HOLIDAY SALE EVENT For eight years, Margot European Day Spa in Birmingham, Michigan has hosted a highly successful Pre-Holiday Sale Event offering 20 percent off all spawide purchase, including services, gift cards, and spa boutique retail items.

Throughout the day, the spa offers a variety of food and drinks, such as

champagne, chocolates, hot cocoa, and finger foods, while a harpist creates a magical musical backdrop for the shoppers. The male shoppers enjoy Cognac and "to-go" cigars. A fan favorite is local delivery and complimentary giftwrapping of items purchased as gifts.

Of course, spa-goers are treated to samples and giveaways. Clients who bring in or refer a new client receive an additional bonus of spa bucks to be used for a future visit "We make it effortless. We provide an online shopping list for our clients to submit to us via our web store, and encourage them to submit their orders one week prior to event for them to receive and additional gift with purchase or spa bucks to use on future orders. By doing this it allows our staff to gather, organize and efficiently prepare orders

in advance and know which and how much inventory we will need to order for the big day," adds Froehlich.

SPAJAMA PARTY What's more fun than a holiday spa party? A holiday spa party in your pajamas! The Spa at the Estate Yountville Villagio & Vintage House in Yountville, California is planning a cozy and fun Spajama Party for their members this December.

The two-and-a-half-hour event will be held in the spa for about 50 of their spa members, who are invited via email and invite cards at the cost of $25 for members and $40 for guests.

The guests will be in invited to come in pajamas or will wear spa robes. A skin care vendor will offer applications of their eye masks, and sleepwear vendors LNEonline.com

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Holiday Guide

will be showcasing their sleepwear. The spa's skin care brand also will have a representative talking about natural sleep remedies.

"I have done this in the past in another spa and it created a lot of media buzz, and the guests talked about the event for months. It creates good will.

We want the guests to have a unique, fun memorable experience. This helps with member retention and new membership referrals," says director of spa and wellness Terry Prager.

It also helps members to get to meet and mingle. To make it festive, the spa will be draped in holiday dĂŠcor with their fireplaces lit in the spa lounges. Guests will be treated to holiday treats, such as hot chocolate, s'mores, champagne, and hors d'oeuvres.

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"We also provide them with gifting ideas and will have a holiday gift certificate purchase set up, as well as gifts for all of our attendees. Along with spreading good will, the spa also expects to benefit from retail sales and holiday gift purchases, including possibly memberships and gift certificate purchases," adds Prager.

make their sanctuary the perfect spot for a holiday party.

"The Del is known for its holiday traditions and in celebration of the property's legendary 130th anniversary, Spa la la la la at the Del is one of them! It is an easy way to promote team building while relaxing in one of San Diego's best spas. This is a great opportunity for party sizes of six-15 to indulge in an intimate celebration complete with a spa reception, light fare, champagne, retail discounts and more," says spa director Michelle Frye.

Here's how it works: Groups can book an exclusive holiday spa party and have after-hours access to Spa at The Del and all of its amenities including the steam room, relaxation lounge, spa terrace, hot tub, and facilities. The package ($250 per person) includes one 50-minute treatment of choice for each participant (anything from a seasonal facial to a body scrub), a private spa reception, light fare, champagne, ten percent discount in the spa retail shop, a party favor gift, and three hours of complimentary parking.

The Spa & Salon at The Del will transform into A Christmas Legend, aligned with the property's theme for the season, which is classic nostalgia in honor of the hotel's 130th anniversary.

"Elegant decorations such as thousands of white twinkling lights on the iconic red turrets and a traditional two-story lobby tree will adorn the property, and the world-renowned beachfront ice rink will return with vintage-inspired decorations," adds Frye.

SPA LA LA LA LA AT THE DEL

Carrie Borzillo is an award-

For many spas, getting guests to book a spa party (i.e., bridal showers, birthday parties, etc.) isn't an easy feat. But, Spa at the Del at Hotel del Coronado in Coronado, California has come up with a festive plan for this holiday season to entice spa-goers, both individuals and companies as work events, to

tainment journalist covering

winning lifestyle and enterspas, health and wellness, sex and relationships. Her work has appeared in magazines such as Men's Health, SELF, People, Entertainment Weekly and more. She is the author of three pop culture books. Borzillo can be reached at carrie.borzillo@ gmail.com.

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THE

HOLIDAY

Spirit Five Ways Spa Owners Can Give Back

by Maxine Drake

As a spa owner or solo practitioner, your success is dependent upon your relationship with your community in order for your business to thrive.

Love and appreciation goes a long way. The law of the universe reminds us that what we give, we get in return.

Small acts of kindness and giving enriches human hearts and spreads the kind of joy that has a ripple effect. Some scientists say that those who give get a “helpers high” and there is evidence that kinder people actually live longer. It’s important to show gratitude and contribute to your community – which also gives you the opportunity to create brand awareness.

Giving back will not only benefit your community and help those in need, but also allow you to inspire your team, associate your brand with positive values, and connect you with potential new clients.

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Holiday Guide • Set up a process for ticket sales. If you’re using an online platform – test, test, test! Make sure people don’t hit a snag during the ticket purchase process.

• Say “thank you” to every contributor, participant, and volunteer. This is a great way to cultivate long-term relationships with your community and clients.

GUEST SPEAK AT A LOCAL BEAUTY SCHOOL Do you have an inspiring story to share with aspiring students? How did you get started in the industry once you graduated? What are the secrets in becoming a successful spa owner?

You can share your story by guest speaking at a local beauty school to inspire and motivate the next generation of beauty professionals. Here are a few tips on how to deliver your speech in the most impactful way:

Here are five of my favorite ways to give back:

ORGANIZE A FUNDRAISER EVENT Do you have a favorite charity or local organization that aligns with your values and belief system? If so, organize a fundraiser event at your spa to raise awareness for the cause while driving more traffic to your business.

By associating your brand with a good cause, you’re creating a positive brand image that will help attract more clients.

You can also organize an event with a “pro-impact” component. For example, I recently put together the Beauty Business Summit and we set aside $10,000 for a beauty school grant that will contribute to educating the next generation of beauty professionals.

Here’s how to organize a successful fundraiser event:

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• Set a budget, which takes into account your fundraising goal, to ensure that you’re raising an amount that goes above and beyond the expenses.

• Assemble a “host committee” (e.g., a few of your strategic alliances) that will contribute to the event and encourage others to do so.

• Define your target audience – ideally, there’s an overlap between those you want to be attending the event and the ideal clients for your beauty business.

• Know your audience – talk to the teachers and/or instructors to find out what they want to learn from you so you can tailor your message accordingly.

• Promote the event – be proud of your contribution! Share the event with your clients, email list, and social media followers. If allowed, you can record the event and post the video online later.

This is a great opportunity to share your values and boost your personal brand. You might just find a potential team member for your own spa too!

• Plan the event well in advance to ensure you have the venue, catering, entertainment, and itinerary all addressed.

• Don’t get frazzled – make sure you stay as composed as possible. Work in extra travel time, double check your slideshow, and have a plan B in case of tech glitches (e.g., have a hard copy of your presentation handy.)

• Promote the event to ensure a good turn out. Email your list, post the event on social media, ask your partners to share it, and encourage your clients and team members to spread the word.

• Be Yourself - authenticity is key. Keep your talk real and honest about what it takes to build a book of business once they graduate. Having a guest speaker is usually a highlight for students and

Holiday Guide instructors, alike! They look forward to learning from someone who is actually working in the field who care share experiences and offer suggestions.

SEND YOUR CLIENTS A BRANDED GIFT Sending your loyal clients a branded gift allows you to show your appreciation and stand out from the crowd.

The gift should be relevant to your services and you can add a personal touch by selecting a product that’s most useful to each individual client.

If you formulate your own skincare products, you can create a custom blend with the scents of the season (e.g., oil, lotion, scrub, spritzer or perfume roller.)

In addition, including a hand-written thank you note can go a long way in helping you nurture client relationships.

You can also add a gift certificate or a special offer to the gift package.

This will encourage your clients to book an appointment with you and set you up for some cash flow and traffic when things slow down after the holiday season.

LEVERAGE YOUR EXPERTISE Helping those in need is a great way to give back to the community.

Besides helping out by volunteering at a soup kitchen or women’s shelter, you can take it a step further by finding (or creating) opportunities in which you can leverage your expertise to deliver even more value.

For example, you could volunteer at a local hospital to help those battling cancer and offer complimentary facial treatments to women who are fighting for their lives. You could also gift services within your spa to help those battling all stages of cancer. If this speaks to you, I recommend becoming oncology trained.

As a beauty professional, you can serve underprivileged women by helping them look good and feel confident so they can find a job and get back on their feet.

You can also set aside a day or a week during which you’d donate a portion of your profits to a charity. Besides benefiting a cause that you’re passionate about, you can also engage your clients and drive more traffic to your business.

MAKE IT A TEAM EFFORT Involve your team in your community service efforts, which gives you the opportunity to get your business in front of more people, connect with potential partners and clients, associate your brand with positive values, and turn it into a team-building activity.

Not to mention, doing so will inspire your team, help them feel empowered, and encourage them to develop a mindset of going the extra mile in everything that they do (including servicing your clients!)

Here are a few ideas to get your team on board: • Spend a morning cleaning up a beach and then bond with your team over a picnic lunch.

• Have your team volunteer at a charity event and connect with people in your area (who may become your clients!)

• Sponsor a local charity or community event and encourage your team to pitch in.

• Offer a small allowance for each employee to donate to a charity or support a crowdfunding project with a positive impact.

Practicing gratitude helps cultivate a positive mindset and giving back is a great way to express your appreciation to your team, clients, and your community.

You don’t need a lot of resources to get started. There is no right or wrong way to give. Every little gesture will make an impact on someone’s life.

When we all pitch in as an industry, these small acts of kindness will add up to making a big difference in the community.

Maxine Drake’s mission is to elevate the esthetics industry through leadership and business and marketing education. She believes this training must come first to have a profitable practice, and created The Esthetician Business Academy. Today, Maxine helps beauty professionals improve their business and personal growth. The Esthetician Business Academy helps skin care leaders achieve optimum business growth with smart, effective marketing training that serves their higher purpose.

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Holiday GIFT GUIDE!

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1. Pure Plant Home, Peace on Earth Candle & Wish on a Star • pureplanthome.com 2. KS Esthetics, C E Peptide Serum • ksesthetics.com 3. Farmhouse Fresh, Rosemary Mint Tea Mineral Bath Soak • farmhousefreshgoods.com 4. Marin Bee, Honey Butter & Detox Masque • marinbee.com 5. OM4Men, Lime Ginger Glycolic Brightening Body Scrub • om4men.com 6. Elemental Herbology, Facial Glow Radiance Peel • elementalherbology.com 7. Crystal Hills Organics, Crystal Harmony Bath Salts • chrystalhills.com 8. Spongelle, Freesia Pear Body Wash Infused Buffer • spongelle.com 9. BODYPRO, Arnica, Harpago and Ice Flow Gel • bodypro50.com October2018 LNEonline.com

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Seasonal treats for your retail shelves

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10. Sothys Paris, Autumn-Winter 2018 Collection • sothys-usa.com 11. Objects with Purpose, Dirt Rich Candle • objectswithpurpose.com 12. Spongelle, Bulgarian Rose Body Wash Infused Buffer • spongelle.com 13. EiR NYC, Black Pepper Heating Massage Oil • eirnyc.com 14. rareEssence Aromatherapy, Hand Lotion • rareearthnaturals.com 15. Osea Malibu, Anti-Aging Body Balm • oseamalibu.com LNEonline.com

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Glowing skin is on everyone's wish list!

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1. Foreo, LUNA mini 2 + LUNA play Set • foreo.com 2. Sothys Paris, Rouge Intense, Rouge Mat & Vernis Sothys • sothys-usa.com 3. ToGoSpa, Pomegranate Collection • togospa.com 4. Lady Burd, Primers • ladyburd.com 5. Saian, Pumpkin Spice Mask • saian.net 6. Eminence Organic Skin Care, Beauty Experts' Top Picks • eminenceorganics.com 7. Osea Malibu, Body Scrub • oseamalibu.com 8. EiR NYC, Arnica Post Session Salts • eirnyc.com October2018 LNEonline.com

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9. Make Scents, Cranberry & Soy Scrub • makescentsspaline.com 10. Kerstin Florian, Let Wellness Ring Kit • kerstinflorian.com 11. Cannaiseur Brands, CBD Essentials Body & Massage Oil Rool-On & Salt Soak • cannaisseurbrands.com 12. Martinni, 24k Gold Lip Collagen & Eye Luminous Mask • martinnibeauty.com 13. Travertine, Steam Shower Spray • travertinespa.com 14. Vivid MD Skincare, Purifying Whipped Cleanser • vividmdskincare.com 15. Farmhouse Fresh, Blackberry Lip Set • farmhousefreshgoods.com 16. Light Stim, Hand-Held Light • lightstim.com LNEonline.com October2018

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MIAMI, FL

Oct 28 & 29, 2018 Hyatt Regency Hotel Miami & James L. Knight Center

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ONCOLOGY

ESTHETICS How estheticians can heal the spirits of oncology patients through touch

by Donna Spencer

An esthetician's hands are the two most valuable tools of her trade. These skilled hands carefully stroke the face, neck, and shoulders of the client, and gently massage the head as well.

While she is performing the steps of a facial, the esthetician is focused on relaxing her client, and administering the selected treatment protocol to achieve the desired results. Most estheticians have performed these movements dozens (if not hundreds) of times and view them as part of their client facial routine. However, to the client who has been diagnosed and is now living with cancer, these gentle strokes are anything but ordinary. To the cancer patient, the esthetician's skillful touch can symbolize and feel like a return to normalcy after the mental, physical and spiritual challenges of treatment.

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organic & wellness Oncology Esthetics

Uplifting the Spirit Many cancer patients don't want to be regarded as “special,” as their medical treatment alone sets them apart from the general population. On the contrary, they desire to be treated, to look, and most of all to feel “normal” like everyone else. Instead of the oncology client viewing the steps of her facial as routine, the hands of her esthetician (your hands) become the catalyst for her overall feeling of wellbeing. For the clients living with cancer, these same facial movements that we estheticians take for granted are a welcome and long-awaited lift to her spirit.

Emotional and mental distress often begins prior to a cancer diagnosis. Fear and intense anxiety can be the result of finding a skin abnormality or waiting for the results of pending diagnostic tests. This stress is compounded when

a cancer diagnosis is actually received. Facing the anguish and harsh reality of having a life-threatening disease and the impact on family, work and personal finances can take an overwhelming toll on the patient; leaving them physically, mentally and spiritually drained.

The ensuing ordeal of navigating additional diagnostic tests, treatment options, recovery and aftercare can feel daunting and insurmountable. Ideally, once a cancer diagnosis is made, the individual is introduced to an oncologist (a physician who treats cancer), and a medical team that will discuss options and facilitate treatment of the disease with compassion and sensitivity. Although the intention may be to deliver services in this manner, the primary goal of physicians and medical personnel is to devote their entire focus on treating the disease, thereby making the physical body well. Adhering to this goal, the patient is given optimum physical care, yet the psychological impact of the disease is frequently overlooked.

Consequently, the mental and spiritual needs of the patient are virtually ignored and left unattended. This creates a significant gap in treatment for the cancer patient. However, the adept hands of an esthetician can effectively fill it. As a result of proficiently filling this void, estheticians have created a formal discipline known as “oncology esthetics.”

Oncology Esthetics

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Oncology esthetics fills the cancer treatment gap by focusing on the cancer patient as a whole; taking into consideration their body, mind, and spirit. When using a holistic approach, an oncology esthetician considers the devastating impact that the disease has on the body, the effect it has on the emotional and mental state of the patient, and the debilitating side-effects of the cancer treatment. This determines the skin care protocol(s) and regimen to be used.

The most common form of cancer treatment is chemotherapy, which kills cancer cells and stops their growth.

However, chemotherapy can compromise the skin, resulting in side effects such as dryness, loss of elasticity, itching, peeling, rashes and skin discoloration. As an esthetician, you are skilled at recognizing and treating these conditions. Your competence in this area is reassuring and brings relief to the client with cancer. Your touch gives hope and encouragement that her skin can look and feel normal again.

You are also trained to recognize signs of skin cancer before it comes to the attention of a physician. This knowledge affords you the unique opportunity to offer support to your client throughout all phases of her cancer-related journey; before diagnosis as well as during and after treatment. In doing so, you make a powerful impact on the lives of clients who live with cancer. The care received during each of these phases is critical to the overall health of the client and their potential to heal.

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organic & wellness Oncology Esthetics

Education and Inclusion Oncology estheticians acquire advanced education and specialized training to safely work with cancer patients. This training teaches the esthetician to modify spa treatments in order to safely and effectively address the skin concerns of the cancer patient. Oncology estheticians are positioned on cancer-care medical teams, and also found in day spas that specifically cater to people living with cancer. Servicing oncology clients in the day spa is a relatively new phenomenon. Unfortunately, not long ago cancer patients were frequently refused spa services due to misinformation and lack of knowledge about the disease. Today, oncology esthetics is fast-becoming a mainstream service with spa owners securing oncology training for themselves and their staff.

In addition to conventional health and beauty options, spa menus now include services to address cancer-related effects on physical appearance, such as bra fitting and breast (areola) tattooing for mastectomy patients. Another side effect of chemotherapy is hair loss, therefore wigs and other hair replacement services are also available. All of these services are invaluable to the cancer patient for developing a positive body image and maintaining a positive mental attitude.

Compassionate Care Although you may not be formally trained in oncology esthetics, your heart-felt, compassionate, gentle touch can only result in the mental, physical and spiritual elevation of your client. Your hands perform protocols of peace, calm and hope for all those who experience your gifted touch; especially for a client who has cancer. It is possible to encounter spa clients who are living with cancer without you being aware of it. In their quest to feel normal, the client may not tell you, and it may not be obvious just to look at them. As a precaution, you can include a question about cancer diagnosis and treatment during your intake process.

However, whether or not you have knowledge of your client's physical state, you will want to support her, by setting the intention of rejuvenation and healing at the beginning of your session. This sets the tone for the uplifting energy that will transpire for the duration of your time together.

Your hands have the amazing ability to convey a message of comfort, inspiration, hope and acceptance directly to her body, mind and spirit.

The Power to Transform

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Being an esthetician, you not only have the ability to effectively treat skin, but you also literally possess the power to transform lives. You heal adverse skin conditions and soothe souls with the compassionate, cradling movements of your hands. You provide a lifeline to the unsuspecting client whom you caution about having possible cancerous skin cells. You bring comfort to the client who is undergoing cancer treatment, and reassurance that life can be normal again to the cancer-recovery client.

This month is Breast Cancer Awareness Month, a time when we support breast cancer survivors and honor the courage of all people living with cancer. Let's also acknowledge the importance of one-on-one support, which estheticians provide, and the powerful impact it has on holistic cancer treatment.

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Donna is the owner of Angelic Moon Holistic Day Spa & APOTHECARY and founder of Pink IS Power Oncology Massage Clinic, the only clinic of its kind in the Florida Keys. She is the Florida State Regional Director with the Society for Oncology Massage (S4OM).

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MISTLETOE SKIN CARE Steal a glow with this holiday matchmaker

by Aurora Solis

Of the many seasonal traditions we practice during the holidays, hanging mistletoe over our doors in hopes of stealing a holiday kiss is one of the more frivolous rituals. Though many of us hope to attract the attention of a Christmas-crush by waiting patiently under the mistletoe, this is often the only attention this holiday leafy green gets. But, what about the other 11 months of the year? It’s time mistletoe get the attention it deserves, at least in the beauty world! With skin care benefits deserving of a grateful kiss, here’s how mistletoe is stealing the hearts of skin care lovers…

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organic & wellness Mistletoe Skin Care ROOTED IN TRADITION There are two main species of mistletoe: Phoradendron flavescens and Viscum album. The latter is of European origin and is commonly seen on apple trees. The former is what we commonly see as Christmas mistletoe, and is native to North America, growing mostly on the east coast as a hemiparasite.

This family of mistletoe can grow on as many as 60 host trees, including maple, ash, walnut, oak, willow and elm.

Common holiday mistletoe produces white berries on a firm green stem with thick leathery leaves.

Mistletoe is a leafy green hemiparastitic plant. This means that it attaches to a host tree or shrub, through which it extracts water and nutrients. Mistletoe is dioecious, i.e. there are male and female plants. Birds disperse the seeds of the female plant. When a seed lands on a tree and germinates, it begins by

forming an adhesive disk. After several months the so-called haustorium (a modified root) penetrates the bark and grows into the tree until it reaches the vascular system (so to speak the nutrition system of the tree). Once anchored in this way, the mistletoe can grow into a bush more than one meter in diameter. The number of forks reveals the age of the mistletoe, each fork standing for one year's growth.

The history of the mistletoe tradition can be traced back to ancient Norse mythology. By the 18th century, the tradition of stealing a kiss beneath the mistletoe became common practice among British.

SKIN CARE BENEFITS Though many plants sprout antioxidant rich berries that help fight free radicals and brighten the skin, the real magic of mistletoe lies in the leaves and stems.

Herbal extracts of mistletoe stems have been used in Europe for centuries to treat ailments such as insomnia.

For the skin and hair, mistletoe has antiinflammatory benefits and helps promote resilient and softness.

Here are four ways to include mistletoe in your clients’ skin regimen: 1. Herbal Mistletoe Toner When used as a topical skin toner, mistletoe can heal damaged skin and help promote new skin cell regeneration.

Look for natural herbal toners with this holiday ingredient! One easy way to add mistletoe to soothing toners is to boil the leaves in filtered water, and add aloe vera or witch hazel to the mixture.

This homemade holiday toner is a great gift idea to give clients after a holiday themed service! Pour the contents in a mason jar, and decorate with a festive

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A sunscreen that your clients will actually WANT to wear.

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organic & wellness Mistletoe Skin Care

Mistletoe can also help heal damaged skin and regenerate new skin cells. ribbon. Include a peace of mistletoe for clients to take home in hopes of stealing a kiss. Their clear, calm complexion will be even more attractive when standing under the mistletoe!

2. Mistletoe Facial Cream Add a soothing facial cream with mistletoe extract to your holiday facials this season. The antioxidant power of the extract helps to fight signs of aging and protect skin from oxidative aging.

Mistletoe can also help heal damaged skin, regenerate new skin cells, and aid in unclogging congested pores.

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This festive ingredient is beneficial to all skin types.

3. Mistletoe Hair Treatment Mistletoe is also commonly known as a hair strengthener. Popular in many herbal conditioners, mistletoe helps to promote healthy growth and revive dry, winter locks. Add mistletoe extract to your scalp massage tonic for holiday pampering facial. The antiseptic properties of the extract will promote healthy hair while the stimulating scalp massage will bring fresh, nutrient rich blood to the scalp.

4. Kissable Lip Scrub With its regenerative properties, mistletoe lip scrubs are a great add-on to any pre holiday party facial. Plump and hydrate your clients’ lips before makeup with a mistletoe infused lip scrub. Follow with a cranberry scented lip balm and hydrating mask for lips that shine under the mistletoe!

CONTRAINDICATIONS Take caution when choosing and adding mistletoe extract to skin care.

Although mistletoe is safe for topical use, the leaves are the only parts that need to be used for beauty remedies.

The berries can be toxic and should always be kept away from children and pets. Always perform a patch test on clients, and consult the client’s primary care provider if nursing or pregnant.

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There are so many other uses for finipil!

Listen to authoritative scientific testing, not marketing tactics of others. Finipil is an incredible germ and fungus killer, moisturizer and sanitizer. It soothes skin irritations, blemishes, rashes, calms itching and cools sunburn! Can even be used as a deodorant and in place of alcohol based hand sanitizers! Professionals call it a “must-have” lotion!

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ECOFRIENDLY THERAPIES, SKIN AND SPA PRODUCTS

Organic & Wellness News

ECO & SKIN FRIENDLY

Shir-Organic contains all natural, organic ingredients with whole fruits & herbal pulps. Formulated with super-fruits & saturated with phytonutrients, this natural approach hydrates and strengthens skin, stimulates cell regeneration, and protects against environmental damage. The unique bamboo packaging is one-of-akind and ecologically friendly. Shir-Organic contains products for a variety of skin types including Normal, Oily, Dry, Mature, and Acne prone.

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A DO-IT-ALL PRODUCT

Inspired by the minimalist lifestyle and the need to harness multiple products in one, Iremia’s Restorative Facial Oil is a supportive multivitamin blend of 11 botanical oils in one jar. Formulated for daily nourishment to strengthen, soothe and balance the skin, the product harnesses the natural power of Jojoba, Rosehip, Argan and Sea buckthorn oil to calm redness and inflammation, while providing deep hydration

FEELING SLEEPY?

Natural Sleep & Skin Tea is a unique formula that restores essential micronutrients that the body loses with stress, aging and poor dietary practices. These essential nutrients nourish the mind and body to produce healthy results that you can see and feel. It's convenient, tastes great, and isn't harsh on the body like so many prescription and over the counter healthcare choices. Whether you're a restless sleeper, a constant thinking sleeper, a light sleeper, suffer from malnourished, dry, wrinkled, or aging skin, NATURAL Sleep & Skin provides the micronutrients your body craves so you can be the authentic, real, natural you.

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HAPPY HEMP

Hempfield Botanicals uses whole-plant hemp extracts in its 100% THC-free products that provide an effective topical treatment for muscle, nerve, joint pain, and inflammation. The company sources all of its hempderived CBD from sustainable farms in Kentucky, a state known to be at the forefront of the hemp agriculture. All of Hempfield Botanicals products are created in a foodgrade, GMP certified facility and are tested for safety and quality.

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THE SECRET TO QUALITY LASHES with Sara Garcia, Naturel Lash and Brow, Long Beach, CA SERVICE & RETAIL What is the best part about working with lash services in the spa industry?

Bonding with other women on the daily. Lifting them up, connecting over life, seeing them on a regular basis and building those relationships, it’s the best part of my job.

What approaches did you take to become a lash expert?

I take a health approach and because of that I believe education is key. Proper isolation, correct glue usage, safe taping, and not over weighing the lashes are the issues I see most beginners struggle with.

If I had stuck with what my first training taught me 11 years ago then I wouldn't have the high number of happy clientele that I have today.

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What is the most difficult part about offering lash services in your facility?

The most difficult part is trying to ensure that other artists we hire are going to be honoring the same standards of care as we do already.

What I love about offering lashes in our facility is we are in a front room with windows and lots of natural light so it’s a very uplifting place to be.

STUDIO Please describe your work area.

We have three tables up front for lashing and we have room to add more as we expand. We are all spread out so we aren’t completely into the other person’s conversation. I personally keep a table with a drawer to my right that has all the things I need in it.

What prompted you to choose the size/design for each specific area?

We wanted an open area with lots of light for lashing. I have been in a small tiny room with no windows for my entire 14 year career and with this space, the second I saw all the light naturally in the front room I knew I wanted to have us lashing in there!

Do you tweak the area for specifics events or promotions?

We do! We move all our tables to the side for events and use the big front room. We had our grand opening, and made it a big party with a band, and used our massage tables as couches.

TEAM MEMBERS How do you select your employees/makeup artists?

I have all applicants send me before and after photos to see if I can even work with them. I look for people with clean work, minimal glue and I ask

questions about how they chose the length and shape, how far away they applied them, and where they received their lash education along with what their future education goals are.

What specific qualities do you look for in a member of your staff?

I look for humble and motivated people. From my experience, those who know they could always learn something and continuously be getting better at their craft are the people who will invest in more trainings to be the best, and also are the people that are more likely to mentor others.

MARKETING How do you promote your lash services?

I built my business on Yelp and I swear by it! We use Instagram to promote and Google ads, and now that we are in a cozy neighborhood I am going to start doing mailers and advertising in their newsletter.

Please describe your methods of promotion.

We post our pictures on IG currently about 3x a week. We are setting goals for it to go up to 1x a day this month.

We run promotions (discounts) only when needed, like when we hire someone new and want to book them up, when we have day before cancellations, when we have a slow week and want to ensure we are booked.

INSIDER TIPS What trends are you currently seeing in the industry?

can be used for thick caterpillar lashes or it can be your secret weapon to give the older women with fragile lashes a nice healthy looking set.

Do you have rituals or methods of creating positive energy for your spa?

We cleanse the shop with sage and palo santo in the mornings when we are over 30 minutes early so we can set the tone (without irritating our asthma prone clients!).

What does your business do that makes it UNIQUE from the competition?

Oddly enough, just good work and great customer service. People appreciate being questioned about what they want. I hear often “my old artist just always kind of did her thing and didn’t ask me what I wanted.”

What advice would you pass along to other spa owners or those thinking about offering these specific services in their spa?

Quality over quantity.

Focus on your education and being the best you can be and your books will be filled. If you focus on giving value, you can charge what you want eventually and your books will stay full.

I’m noticing the industry is splitting into those who do real heavy, thick “glam” lashes and those who are really trying to do as natural looking, lightweight and safe as possible. Even mega volume, it

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Makeup How to master this classic festive glam

by Cristina Beecham If there’s one time of year to rock a red lip, it’s the holidays. Homes and businesses across the country are decorating their windows and rooms with lights, ornaments, and garland. Why shouldn’t our lips and eyes be matching in festivity? Seize on the seasonal bliss and offer your clients a festive holiday makeup look for their upcoming holiday parties.

Special event makeup is the backbone of a professional makeup artist’s repertoire. Every artist should have a great smokey eye, a classic bridal look, and a go-to holiday makeup routine in his or her back pocket. A classic red lip and a shimmery eye are the main focus of a holiday party look. Let’s break down the look further in detail!

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image Holiday Party Makeup

EYES Deciding to start with the eyes or base first is a personal preference. However, let’s make the case for starting with the eyes first. Not only will you be able to clean any glittery fallout without disturbing the layers of foundation and concealer, but you will also be getting the most time-consuming part of the makeup look out of the way first.

Especially when it comes to holiday party makeup, a glittery smokey eye can be time-consuming. You’re working on a small area of the face for up to 20 minutes, including false lash application. Sometimes it’s best to get the eyes out of the way so you can move on to the base feeling relaxed and not under pressure for time.

Nothing screams “holiday party” like a glittery eye. Based on the client’s skin tone and chosen party outfit and occasion, choose between a cool-toned, icy silver eye, or a glowing golden eye. Both options are right on trend for a holiday party makeup look.

Begin by priming the eye from lash line to brow bone with an opaque concealer and translucent powder. Next,

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apply a medium tone shadow in the crease with a fluffy brush as your transition shade. For cool toned looks, choose a light grey or a smokey mauve.

For golden looks, choose a warm-toned orangey brown or a neutral grey-brown.

Make sure to blend well. The transition shade should have a seamless gradient up towards the brow bone. The client’s eye shape will dictate how high to bring the transition shadow.

Next, the fun part – glitter! Spray a dense shadow brush with your favorite setting spray for maximum shine.

For that icy holiday angel vibe, choose bright silver. The grit of the glitter shadow is up to you! Experiment with different textures and undertones. Silver with holographic reflective particles is a great way to modernize a silver eye and steer clear of any 80’s references.

The options for gold glittery are endless. From bright yellow-gold to orangey red copper, choose a depth and texture that matches your client’s skin tone and party dress.

For more depth, apply a darker matte shadow in the outer corner of

the eye, depending on your client’s desired amount of smokiness. Finish with winged gel liner and lashes for a classic twist.

BASE Medium to full coverage with a natural matte finish is the way to go for holiday looks. A flawless base will complement the dramatic eye and ensure the eyeshadows don’t pull any unwanted redness from the skin.

Begin with a smoothing primer formulated to enhance the longevity of the makeup. Your client will be celebrating the season into the night, so you want the makeup to hold up! Apply the appropriate shade of foundation to the face and neck. Holiday parties are a great photo opp, so don’t leave your client with a foundation mask! You may also choose to apply a light layer of foundation to the chest, ears, and shoulders depending on the client’s outfit and foundation match. Blend seamlessly to ensure an invisible finish.

image Holiday Party Makeup Next, apply a highlighting concealer under the eyes and down the center of the face. Set with a translucent powder.

You may choose to set the entire face, depending on the client’s skin type and mattifying quality of the foundation.

With such a strong eye, balance is key when it comes to shading the face. Avoid a ghostly looking base by choosing a warming bronzer applied to the perimeter of the face. Choose a cooler-toned shade to lightly contour the hollow of the cheeks and sides of the nose for balance and structure.

Choose a blush shade according to the eye look. Pinky-mauves are a great match for silver eyes. Orange toned blushes are a youthful pop of color paired with a gold glittery eye.

To finish the skin, apply a bright highlight to the face. Depending on your client’s preference, feel free to have fun with the highlighter – it’s the season!

Spritz the skin with a makeup-locking setting spray for a bulletproof finish.

The classic pairing to glittery eyes is a matte red lipstick. However, don’t be afraid to play up the shimmery eyes and highlighted skin with a glossy red look. A juicy burgundy looks divine with a golden eye!

If choosing a matte lip, preparation is vital to ensuring the longevity of the color. The client’s lips should be exfoliated and hydrated prior to the makeup application. Tissue off any excess lip balm to avoid slippage. Next, line the client’s lip with a corresponding lip liner and feather the color onto the lips. You may even choose to fill the entire lip in with liner.

Next, apply a very thin layer of lipstick to the lips with a brush. Have the client blot to remove any excess color.

Repeat this several times to build thin

layers of lipstick and avoid excess color. This technique ensures maximum absorption and staying power while minimizing the possibility of bleeding or color transfer.

Finish by cleaning the lip line with a bit of concealer on a flat synthetic brush. Sharpness is essential to achieving a professional finish.

PARTY TIP Holiday makeup parties are a great way to introduce new clients to your services while treating regular clients to a good time with friends! Consider offering a discount for each additional client. Include a complimentary champagne toast to kick off the evening!

LIPS The signature finish of any holiday makeup look is a red lip! Nothing says, “Kiss me under the mistletoe” like a juicy pout.

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24K LIP MAGIC

The 24k Gold Lip Collagen Mask from Martinni Beauty is an immediate, radiance enhancing, intense smooth out express treatment for lip contour, and infuses moisturizing doses of elastin and acetyl tyrosine to condition and ensure a smooth, plump pout. It rehydrates for a long-lasting effect and the lips feel soft, rosy, and moist to prevent them from accelerated aging and emergence of dullness and fine lines.

1.888.440.8811 martinnibeauty.com

CLEAN AS CAN BE!

Dirty Lash by Prana SpaCeuticals is a brand new eyelash extension cleanser in a mascara wand tube that protects and untangles lashes to keep them looking naturally fluffy. This convenient and easy-to-use oil-free formula eliminates the protein build up that naturally occurs on the lashes as well as cleans away the sweat and bacteria along the lash line.

MAKEUP, NAILS, TOOLS AND TRENDS

Image News

866.589.2949 Pranaspaceuticals.com

GET READY FOR EXPLOSIVE GROWTH SERUM

LASHBOMB’S Explosive Growth Serum nourishes hair fibers and stimulates a more robust (up to 60 percent) eyelash growth. The exclusive swiss peptide blend encourages healthy, strong, and natural eyelash growth. This serum reactivates dormant eyelash hair follicles, thickens lash diameter, and lengthens the active growth stage of lashes. In addition to spurring natural lash growth, clients will notice a lessening of the appearance of wrinkles around your eyes!

801.707.7196 LashBomb.com

A LITTLE LASH TLC

Misencil’s Keratin & Panthenol Range provides care, style and beauty while nourishing eyelashes, eyebrows and extensions with a double dose of active agents. Just what they need to guarantee curvature and flexibility, protection from the effects of wind, sun and water, and to ensure long-lasting extension hold.

954.317.0668 misencil.com

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100.............. Altair Instruments........................................................................altairinstruments.com......................................... 243 33................ Bella Schneider Beauty...............................................................bellaschneiderbeauty.com................................. 180 42................ Beau Institute of Permanent Cosmetics.....................................beauinstitute.com............................................... 167 22................ Bio France Lab............................................................................biofrancelab.com............................................... 331 6,7............... Bio-Therapeutic..........................................................................bio-therapeutic.com........................................... 139 51................ 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Seriously FAB..............................................................................seriouslyfab.com................................................ 145 17................ Shira Cosmetics..........................................................................shiraesthetics.com............................................. 249 35................ Skin Script Skin Care..................................................................skinscriptrx.com................................................. 289 *Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. 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Proudly made in The USA and CANADA For your nearest distributor or for a brochure, call this toll-free number 1-877-324-2226 Visit us at the Miami Congress Booths # 76,77,78,79 Say you saw it in LNE & Spa and circle #242 on reader service card

HYDRO WAND Customizable Serum Infusion

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Your clients come to you because of your skin care expertise and your ability to provide individual attention to their specific needs. The Hydro Wand® gives you the opportunity to add a serum infusion after exfoliation. This multi-faceted tool will allow you to enhance your services and create a signature skin care treatment for each of your clients’ all-in-one. Expand your services at minimal cost with the Hydro Wand®. Purchase today during our once a year Wand Sale. Sale runs October 1 – November 30, 2018.

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