celebrity invitational
BIZnews
Make My Day Beautiful!® sponsored the Frank Sinatra Celebrity Invitational at the Fantasy Springs Resort in Indio, CA. At the fashion show luncheon, 480 of Barbara Sinatra’s guests, including many famous faces, applauded fabulous fashions. Each guest received gift bags containing Make My Day Beautiful!’s It’s Good To Be Green® Hydrating Cleanser and Shave Gel System. (L to R: Actor Joe Mantegna, Founder/ CEO of Make My Day Beautiful!® Linda Litzinger Beck, event emcee, comedian Tom Dreesen.) All proceeds benefited the Barbara Sinatra Children’s Center in Rancho Mirage, CA. makemydaybeautiful.com 209.772.3305
COMMERCE, TRADE, INDUSTRY AND PEOPLE
small biz boost Sacramento-based niche marketing company Salon Success Strategies launched its Project Success, a DIY platform, set to revolutionize the way practitioners in the beauty industry market themselves and grow their business, says the company. The platform, Salon Business Today, delivers a variety of essential, easy to use marketing tools to anyone in the beauty industry—such as customized monthly postcards, flyers and emails, social media posts and images, as well as marketing ideas, instructions and support. The platform also features affordable custom mobile app support. salonsuccessstrategies.com 916.775.3127
new locale The newly opened B Indulged® by Aveda, located at B Resort in Orlando, FL, is a serene fullservice spa that offers a wide range of massage, skin care and body treatments, as well as nail, hair, waxing and makeup services. Dedicated to pampering guests by offering highly customized experiences and all natural products, the spa features treatment rooms and a complete hair, nail and makeup salon. The complete lines of Aveda hair, skin, lifestyle and makeup products are available at the retail area. The specialty spa menu features organic cuisine that includes fruit smoothies, fresh salads, infused waters and specialty sandwiches. bresortlbv.com 407.828.2828
15 year celebration Cuccio Naturalé celebrates its 15 year anniversary with its line of high quality spa products for the hands, feet and body that continues to help change the way salon owners do business, says the company. “I am excited about the 15 year anniversary of Cuccio Naturalé,” said Anthony Cuccio, CEO of the company. “In that time we have raised the bar, as the Cuccio brand is now viewed globally as the highest perceived value product available in spas and salons.” cuccio.com 800.762.6245
Page 96 • lneonline.com Les Nouvelles Esthétiques & Spa • July 2014