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LNE & Spa—the magazine for skin care and spa professionals

May 2013


Say you saw it in LNE & Spa and circle #110

a unique advantage Go online with PCA SKIN

PCA SKIN is excited to announce the launch of our redesigned website at pcaskin.com. Along with a new look and feel, the website has a variety of useful features, including:




24/7 online ordering for Certified Professionals Access to dramatic Before & After photos Clinical data and fact sheets

PCA SKIN Certified Professionals also have a unique opportunity to enhance their skin health knowledge through our NEW ONLINE COURSES, which will allow clinicians to customize their learning experience to best fit the needs of their patient base.

For more information, visit pcaskin.com-courses or call us at 877.PCA.PEEL [722.7335] to learn more or enroll today.




N U M BE R 5

Skin Stressors 30 Apoptosis32 Destination Facial 40 Passion + Happiness = A Long and Successful Career 46 Skin News 50

Destination Facial creating an experience page 40

Enhancing Employee Experience page 84


Party With a Purpose 78 Spas Get Social80 Enhancing Employee Experience 84 Decisions, Decisions, Decisions…88 Biz News 92

Bring Your Spa to Life page 68


Massage for Mom 54 Soft Tissue Therapy64 68 72 74

Bring Your Spa to Life Stretch Zone Spa News

organic & wellness Fascination With Essential Oils Hela Spa: Urban Hideaway 98 Treasures From the Sea 102 Organic & Wellness News 105


Hela Spa: Urban Hideaway page 98

extras Summer Color page 108

image Celebrity Manicures Image News

Glow on the Go 107 Summer Color108 A Beauty Professional’s Guide 114 118 121

From the Editor 6 Spa of the Month: ARA Spas by Ameristar Casinos, CO, MO, LA 10 Preview: The International Congress of Esthetics and Spa, Dallas, TX 23 Fun in the Sun 56 Calendar of Events 124 Advertisers’ Index 130


courtesy of Camille Albane

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

Page 4 • www.LNEONLINE.com

Les Nouvelles Esthétiques & Spa • May 2013

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Age prevention with color infusion.

from the


M g i f t w i t h pu RchA s e

UltraViolet Color-Changing


White to fUChsia free With min. pUrChase

- Z-Cote ® zinc oxide, UVA and UVB sunscreen - Titanium Dioxide, UVA and UVB sunscreen - Hyaluronic Acid holds about 10,000x its weight in water, giving the skin hydration and aiding in optimal barrier function Formulated for all skin types, including sensitive, dry skin and post professional treatment protection. This skin perfecting sunscreen is comfortable and weightless, formulated with color to help improve skin tone and radiance. Get your gift with purchase—UV color-changing silicone wristbands—while supplies last. Call 800 689-0499 or visit arcskincare.com for more information.

AdvAnced RejuvenAting concepts

AY IS AN EXCITING MONTH, A TIME TO GET excited because summer is right around the corner! As you are deciding what new seasonal services and treatments to add to your summer menu, don’t forget about another very important factor—FUN! The combination of fun with a great team, service and system equate to a great business. When the element of fun is added, you will quickly realize how much value it can have in the development of a truly remarkable company. When an organization promotes fun, employees are likely to have more energy, self-esteem, enthusiasm and team spirit. This reduces therapist burnout and produces higher productivity, greater creativity and better customer service. Fun in the spa is not about adolescent pranks but rather showcasing enthusiasm and fostering a happy atmosphere. This will boost employee retention rate, and the mood of your clientele will be more upbeat because they will sense the joy and excitement around them. There are plenty of marketing opportunities this month to boost the sale of gift certificates and retail products. Remember to be festive on Cinco de Mayo, honor the moms on Mother’s Day and congratulate the graduates! Motivate and reward your team with bonus commissions if you can afford it, or show your appreciation in creative ways. Some ideas to consider are gift cards, extra vacation days, half days, complimentary retail products or investing in their continuing education. Have fun with the ways you reward your team! I look forward to seeing you at The International Congress of Esthetics & Spa conference in Dallas, TX at the Arlington Convention Center on May 5th and 6th. Learning from industry luminaries and connecting with top companies is a great way to bolster your enthusiasm! On Sunday night, we will all be having a lot of fun as we kick it up a notch at the annual barbecue sponsored by Les Nouvelles Esthétiques & Spa and Dermascope. I’ll see you there! n

arcskincare.com | toll free: 800 689-0499

Wishing you a joyful month of May, —Denise R. Fuller, denise@lneonline.com

facebook.com/arcskincare | youtube.com/arcskincare Z-Cote® is a registered trademark of BASF

Say you saw it in LNE & Spa and circle #120 on reader service card

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Les Nouvelles Esthétiques & Spa • May 2013

Summer funrepair your skin from harmful UV rays MEG 21 with Supplamine is the trusted industry leader in the development of gentle and effective anti-aging skin care products. Clinical study with Supplamine — Skin improvement in 28 days

MEG 21 Cream with Supplamine reduced sun damage by 26%, visual dryness by 64% and tactile dryness (roughness) by 48% in four weeks.

Supplamine is made of ingredients that are vital for healthy collagen and elastin, the building blocks of healthy, youthful-looking skin. www.MEG 21.com a portion of the proceeds from each MEG 21 product supports cancer research Say you saw it in LNE & Spa and circle #344 on reader service card


C~OxyZyme Brightening Facial

305.443.2322 Worldwide fax 305.443.1664 www.lneonline.com e-mail: tradeshows@lneonline.com subscriptions@lneonline.com Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@lneonline.com Editor in Chief Denise R. Fuller denise@lneonline.com Art Director Sacha Smith sacha@lneonline.com Assistant Editor Amanda Clinton Winter amanda@lneonline.com Director of Sales Aché Fougere ache@lneonline.com Marketing Director Christèle de La Haye christele@lneonline.com


Conference Coordinator Laura G. Bazo laura@lneonline.com Exhibitor Operations Assistant Mayli Bueno mayli@lneonline.com International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47


ADVISORY BOARD Lydia Sarfati • Ben Johnson, M.D. • Lake Louise • Nina Curtis Diane Buccola • Camille Hoheb • Joseph Mandato

The Ultimate corrective Facial for uneven and hyperpigmented skins! Using state of the art researched and tried ingredients including Retinol, Glycolic, Lactic, Malic, Azelaic, Phytic acids, none toxic botanical brighteners, super vitamin C, powerful Enzymes, hyaluronic acid, minerals and SPF. Your clients will benefit from exceptional results and see improvement with every treatment!

Contributors Rhonda Allison Daphne Barahona Patti Biro Lynn Curry Tammy Doering Teal Druda Ashley Drysdale


Toll Free: 888.200.3977


Gena Flores Sandra Gustafson Kaitlynn Hendricks Austine Mah Tim Maurer Chris McCrory Melissa Picoli Sofia Ponce de Leon

Michael Q. Pugliese Peter T. Pugliese, M.D. Serena Rogers Lydia Sarfati Katie Saxton Louis Silberman David Suzuki

Printed with 100% soy-based ink. This magazine is recyclable. Please recycle where facilities exist.

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Les Nouvelles Esthétiques & Spa • May 2013

Circadia by Dr. Pugliese introduces our new Cyto-Comm Modulating cellular senescence with the latest in biomimetic peptide technology. Cyto-Comm is a serum specifically designed to enhance cellular communication by utilizing the newest category of ingredients in formulary science. ProgelineTM has been shown to decrease synthesis of progerin, a new aging biomarker involved in skin cell senescence. Reducing progerin accumulation leads to positive cellular activity and fresher, healthier-looking skin. DermCom, an extract from Crocus Chrysanthus bulb, enhances the delicate network of cell-to-cell communication, renewing skin resilience and firmness.

Upcoming Shows ICES Dallas May 5-6, 2013 Booth # 301

Premiere Orlando June 1-3, 2013 Booth # 2113

Observe the dramatic difference in your clients’ skin through the superior performance of Circadia’s specialized peptide/botanical blend.

Committed to bringing you the latest technology in skin science through education and innovative product development. 800.630.4710 | Circadia.com

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AMERISTAR CASINOS, INC. IS A COMPANY THAT STANDS out for its ability to blend fabulous service with great fun in easily accessible locations. Their company slogan, “More Casino, More Fun,” describes an atmosphere in which a spa just adds to an already spectacular fun factor! When put to the task of creating a spa for the casino market in an area where there are fewer spa goers and a small selection of spas to choose from, the most important features need to be approachability, comfort and the ability to attract both seasoned and first-time spa goers. The spa industry adage of having a “treatment with a treatment” is Page 10 • www.LNEONLINE.com

also important. Guests are not just coming in to enjoy a one hour spa treatment; they are coming to have an entire relaxing day of fun and rejuvenation, with the expectation of impressive amenities and ample opportunity to lounge around! Planning spas for Ameristar is a fun process, beginning with a fresh, lively and beautiful casino plan with activities for all demographics and energy levels. Ameristar’s company culture is innovative and unique, and their spa concepts deliver a sense of enthusiasm while providing a non-intimidating atmosphere in a happy and relaxing abode for hotel and day spa guests. 4 Les Nouvelles Esthétiques & Spa • May 2013

photos:© 2013 Ameristar Casinos, Inc.

Black Hawk, CO, ARA Spa lobby

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Lounge of ARA Spa in Black Hawk, CO

ARA Spas, the branded spas of Ameristar, are located in Black Hawk, CO, an hour’s drive from Denver, CO and St. Charles, MO. A third Ameristar Spa is under construction at the company’s newest casino resort site in Lake Charles, LA. That is due to open in 2014. All of Ameristar Spas have personalities and features as unique as their destinations.

ARA Spa destinations

including views from the fitness room of the town of Black Hawk and the mountains, the whirlpools in the suites and the rooftop pool and spa deck. There are warming drawers in every treatment room for the robes that guests receive after every treatment. The lighting design was created by the inspirational team at Lighting Design Alliance, featuring a spectacular entrance, shining the ARA name in lights on the floor, adding a wonderful sense of intrigue and fun. The backlit ambient lighting in the reception area greets guests with a textured rain glass. The entire effect is stunning! “The spa adds such a relaxing amenity to our already exciting mountain property,” says Sherri Summers, senior vice president and general manager of Ameristar Casino Resort Spa Black Hawk. “After a day of meetings, gaming or hitting the slopes, nothing unwinds tired muscles like a dip in the whirlpool and the skilled hands of one of our massage therapists.” Lighting Design Alliance created a unique and fun entrance at ARA Spa Black Hawk. The ARA name welcomes guests in lights on the entrance floor! Black Hawk is one of Colorado’s oldest and most charming cities. This mining town is an easy drive from Denver, providing the greater metropolitan market with a fabulous gaming, spa-ing and overnight getaway close to home. The ARA Spa is also a popular destination in itself. The rooftop pool features doors that slide open, revealing views of the Aspen mountainside, making it a beautiful place to relax during any season. The second Ameristar ARA Spa is located in St. Charles, MO, a quaint town just a short drive over the Missouri River from St. Louis. This facility has 397 suites, and is within walking distance of the historic district, making it an ideal destination for a day or a weekend of leisure from neighboring St. Louis. The 200-year-old historic brick lined Main Street leads to one of a kind restaurants, specialty food stores and antique shops. Designed with a sense of fun and simplicity by PGAV and WATG, ARA Spa in St. Charles is a 7,000 square foot spa with six treatment rooms. It opened in 2008. continues

Outdoor Jacuzzi at Black Hawk, CO

Ameristar Casino Resort Spa in Black Hawk, CO is a hotel with 536 rooms. The full service day spa is centered around balance, harmony and relaxation. ARA’s design is transformative, inducing an atmosphere of calm to energize the body and soul. Layers of warm lighting create comfortable design with accent lighting. Various textured finishes are featured throughout the spa, breaking up the smooth, clean lines of the facility. PGAV Architects and Wilson and Associates Interiors are the creative forces behind the design of ARA Spa in Black Hawk, a charming six treatment room facility. Ameristar Casino Resort Spa Black Hawk opened in 2009 with special features, Page 12 • www.LNEONLINE.com

Les Nouvelles Esthétiques & Spa • May 2013

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PLEASE VISIT US AT THE INTERNATIONAL CONGRESS OF ESTHETICS & SPA, DALLAS, BOOTHS 105 AND 107 Say you saw it in LNE & Spa and circle #119 on reader service card

Visit our website: www.ladyburd.com

Email: sales@ladyburd.com

Industry Leaders in Keeping the Planet Green. Éminence offers products with the highest organic standards worldwide including USDA Certified Organic, ingredients certified by Demeter International – the only global certifier of Biodynamic® products – and Biokontroll Hungaria. Éminence cares about the planet from harvest to production, packaging to delivery. We are committed to being the “Greenest Company in Town” with the following initiatives: Wind and Solar Powered Manufacturing, Sustainable Farming Practices, Handmade Products, Recyclable Packaging, Vegetable Inks in Printing, Recycled Paper in Outer Packaging, Biodegradable Corn-Based Packing Materials, Green Warehouse Practices, Hybrid and Biodiesel Car Deliveries, Green Transportation Support for our Staff, Green Community Supporter, Green Spa Program, ISO 90001/2001 Certified Manufacturing. We have taken our commitment to the environment to a whole new level with our new Tree Planting




Initiative – Trees for the Future – where we are committed to planting one tree for every product that we sell!


Boldijarre Koronczay President and Master Trainer

Say you saw it in LNE & Spa and circle #157 on reader service card





See incredible results, naturally: 13% increase in skin density 25% increase in skin smoothness 26% decrease in wrinkle depth Results in just two months.

Awaken to younger looking skin with our new

containing argan oil and nutmeg seeds. Pair with the

Age Corrective Night Collection. This advanced night

original Age Corrective Collection during the day

recovery collection features incredible antioxidants,

for the ultimate solution to the visible signs of aging.

vitamins, precious herbs and oils, plus an exclusive

Visit www.eminenceorganics.com to locate a spa

all-natural Anti-Aging Stem Cell Complex

near you to purchase this new product line.

THE ORIGINAL SINCE 1958 Toll-Free 1-888-747-6342 | info@eminenceorganics.com www.eminenceorganics.com EnvironmEntally rEsponsiblE providEr of prEmium skin C arE

spa of the month|ara spas by ameristar casinos “Convention goers and gamers alike tell us how much they love the ARA Spa,” said Jim Franke, senior vice president and general manager of Ameristar Casino Resort Spa St. Charles. “Convention goers love it when their company event planners choose Ameristar, as it gives them the opportunity to bring their families for a mini-vacation.” Special features at ARA Spa St. Charles include a spacious outdoor pool deck with an indoor/outdoor pool ideal for events, small gatherings and spa relaxation. Spa and hotel guests may enjoy the custom designed pools in an area that features tranquil fountains, a beautiful fire pit, relaxing hot tubs and private cabanas, complete with televisions and comfortable outdoor lounge seating. A fabulous pool deck is suitable for spa relaxation, group functions and fun, while the connection to the indoor pool makes water activity and poolside relaxation suitable year round for hotel and day spa guests. The most noteworthy attributes of ARA Spa St. Charles are the unique wet areas. Eucalyptus steam rooms, cedar saunas, luxurious Swiss showers and whirlpools with water walls

ARA Spa women’s area in Black Hawk, CO

for both genders make the wet areas a special attraction. These areas feel extremely spacious and luxurious because the clear glass, curved walls and tiled designs throughout add depth, distinctiveness, volume and comfort. Altogether these features create a true “wow” factor. The clear walls on the steam rooms and saunas provide an extremely open wet area—one each for men and women. The curved walls, beautiful tile work and wonderful lighting make this space feel superior, yet open, comfortable and healing at the same time! Services take place in tranquil treatment rooms, accessible to a comfortable relaxation lounge and hospitality station. A custom created nail bar with pedicure banquettes and complimentary beverage service make it possible for several guests to enjoy nail services at the same time. This gorgeous piece of art was especially created to fit the design scheme, offer a great manicure and provide a comfortable environment for both guests and nail technicians. All the unique elements of ARA Spa St. Charles make it an ideal resort or day spa getaway.

Ameristar Spa in Lake Charles, LA: “I couldn’t be more excited to be opening our brand’s signature spa Ara in Lake Charles,” said Jan Carpineto, Ameristar’s corporate vice president of hotel operations. “It will be a perfect blend of design aesthetics and Louisiana hospitality that will delight our guests with a memorable and relaxing spa experience.” Ameristar Casino Resort Spa Lake Charles is currently under construction. The 700 room facility will be open in 2014. The spa will offer guests full relaxation areas with both indoor and outdoor whirlpools, steam rooms and saunas, as well as a full service fitness gym and workout studio. In addition, ice caves and treatment rooms with views will help make this spa unique, beautiful and welcoming. The creative forces credited with making this new property a beautiful addition to the Lake Charles region are the architectural firm of Bergman Walls and Associates and the continues Page 16 • www.LNEONLINE.com

indoor pool at Black Hawk, CO

Les Nouvelles Esthétiques & Spa • May 2013

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spa of the month|?????? Manicure area at ARA Spa in St. Charles, MO Corporate events, on the other hand, tend to encompass social activities. The gaming, fun activity, great food and beverages combined with the spa environment make Ameristar Resorts an ideal destination for all demographics. Ameristar team members have excellent customer service skills, thanks to the company’s training culture and management’s knack for hiring the right people. Team members know their department and property inside out, and serve guests accordingly. The company puts great effort into designing the back of house areas with front of house quality design and detail. With a fun logo, creatively designed food and beverage spa options and a list of enjoyable treatments with fun names, ARA Spas offer guests and locals a creative way to enjoy the day. Even guests who do not have time for a full spa treatment may participate in the “Splash” program, described below, which allows full use of the wet areas and pools.

The spa menu

interior design talent of Carpenter Sellers Del Gatto, both based in Las Vegas. The spa offers a luxurious and unique design. There is ample opportunity for both hotel and day spa guests to indulge in relaxation and rejuvenation all day long! Lake Charles is the fifth-largest incorporated city in Louisiana, located on Lake Charles, Prien Lake and the Calcasieu River. The city is a major cultural, industrial and educational center in this Southwest region; it is considered a major center of tourism and gaming. There are lakes and waterways throughout the city, and the area is often referred to as the “Lake Area.”

The menus at ARA Spas are witty, easy to comprehend and don’t require time consuming decision making. The ARA spa experience begins with the Splash experience, a creative and wonderful way to explain a pre and post treatment at the spa, or as a stand-alone self-service. The Splash introduction is meant to help guests begin the relaxation process with a “shower, steam, shock, sweat, shiver and submerge” in order to rinse away stress, purify the mind and body, cool down in the shower, heat up in the dry sauna and relax in the whirlpool. After “splashing,” the scrub bar offers another self-service opportunity with an introduction that reminds guests to “grit ‘n bare it for smooth glowing skin!” For those seeking even more of a fun factor, the wraps certainly have it, from the “Up All Night I Need To Detox” to “The Big Muddy” wrap, which are certainly self-explanatory! The tailored approach is another Ameristar trait ... personalized manicures and pedicures, a massage that can be chosen once on the table, and an array of fabulous retail products that allow guests the take home experience add to the fun. continues

Simplicity + convenience = total enjoyment At Ameristar’s ARA Spas, unpretentious menus and easy to understand spa treatment offerings lead to a more soothing environment. Altogether, the easy accessibility, mindful spa menu and inclusion of clever food and beverage options with familiar flair all work together to melt away guests’ stress. The typical Ameristar guest is an individual visiting on a short vacation or weekend getaway. Group events at the properties tend to be social (weddings and celebrations). Page 18 • www.LNEONLINE.com

Men’s area at ARA Spa in St. Charles, MO

Les Nouvelles Esthétiques & Spa • May 2013

BIOSLIMMING REDEFINES YOUR CURVES SLIM, FIRM AND TONE An Absolute Revolution in Body Wraps! BIOSLIMMING WRAP Helps to reduce 1-4cm (1-2.5 inches) per measured area in only 60 mins*! Dramatically decreases the appearance of fat deposits and cellulite by 47% and helps decrease the appearance of stretch marks.


Your Bioslimming Homecare Prescription to enhance and maintain results

98% of women saw improvement of “orange peel” skin with a reduction of cellulite in just two weeks. 98% of women observed a decrease of 1 to 2.5 inches per measured area after one treatment. 100% found the treatment pleasant to have. 97% felt a draining sensation. 93% found that their skin was smoother* (*Clinical Study France, Lyon 2012)

Visibly Decreases The Appearance Of Cellulite

bioslimming.com CALL 1 877 700 7775 info@provencecosmetics.com www.ProvenceCosmetics.com

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Ameristar Casino, St. Charles, MO

Special food and beverage offerings set the Ameristar Spas apart from others with some classic and simple yet delicious snacks and lunch items. Handmade artisan truffles, miniature French pastries and tea sandwiches offer a diversion from the ordinary, and guests enjoy incorporating the food and beverage items into their day. Ameristar’s casino and resort amenities are colorful, fresh and welcoming. The atmosphere of the casinos remove any sense of seriousness and replace it with relaxation throughout the property. The company’s television commercials, which can be viewed on their website, also provide a distinctive sense of fun. Guests of Ameristar’s ARA Spa enjoy the spa, casino, magnificent restaurants and beautiful hotel rooms. Fabulous lighting, fresh colors, special water features, fireplaces and cheerful staff add to the Ameristar experience. The vibe is musing, enjoyable, witty, diverting and entertaining. More casino means more fun! n *Information about all of Ameristar’s properties and their complete spa menus can be found at www.ameristar.com.

Lynn Curry is a certified management consultant at Curry Spa Consulting LLC, specializing in feasibility, development and profit improvement programming for luxury spas. She opened Spa Grande at Grand Hyatt Wailea in Maui, then served as spa director at Hyatt Regency Pier 66. Curry was the senior vice president at Natural Resources Spa Consulting for 14 years, and has been the project manager for over 40 spas throughout her consulting career. She can be contacted at lynn@curryspaconsulting.com. Say you saw it in LNE & Spa and circle #318 on reader service card

Page 20 • www.LNEONLINE.com

Les Nouvelles Esthétiques & Spa • May 2013

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A unique blend of 6 lash and brow enhancing ingredients

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877.760.6677 www.rapidla sh .c om






• All General Session Lectures and Demos • Medical Facilities, Aesthetic and Wellness Center Track • Salon/Spa Seminar Management • NASN-National Aesthetics Spa Network • Medical Esthetics Seminar • Medical Spa Business Seminar • Image Seminar • Cutting Edge Salon/Spa Business Seminar • AIA-Aesthetics International Association • Spa Business Lounge • All Manufacturers’ Workshops • Exhibit Hall flooded with hundreds of exhibitors




PHONE: 1.800.471.0229 1.305.443.2322 ONLINE: LNEONLINE.com E-MAIL: Registration@LNEONLINE.com



MAY 5 & 6, 2013 ENDORSED BY




Aesthetic Expo 3929 Ponce De Leon Blvd. Coral Gables, FL 33134

Show Hours: SUNDAY MAY 5

from 9:00 a.m. to 6:00 p.m.


from 9:00 a.m. to 5:00 p.m.



Rates are Per Night

Superior First Class



Located adjacent to Convention center





First Class 1 mile from Convention Center 50% off buffet breakfast



$118 N/A

$118 $130

$N/A $N/A $130 $130

Complimentary shuttle to and from the Convention Center



Moderate First Class


1 mile from Convention Center Rate includes buffet breakfast




Complimentary shuttle to and from the Convention Center

springhill suites by marriot Moderate First Class 1 miles from Convention Center Rate includes buffet breakfast



$89 $89 $N/A $100

N/A $100

N/A $100

Complimentary shuttle to and from the Convention Center

Fairfield Inn Moderate First Class 1.5 miles from Convention Center Rate includes continental breakfast






Complimentary shuttle to and from the Convention Center

ALL HOTEL RATES ARE PER NIGHT Plus 15% room tax and hotel resort fee. Congress rates are subject to availability. CANCELLATION PENALTIES: $50 cancellation fee if reservations are cancelled after 04/19/13. Full one night deposit if cancelled after 04/26/13. Cancellation penalties are STRICTLY ENFORCED.


Tel: 1.800.471.0229

E-mail: registration@LNEONLINE.com

Fax: 1.305.443.1664

AIRLINE RESERVATIONS & CAR RENTAL For discounted airline and car reservations contact Vivian P. Lodeiro at vlodeiro@expresstravelus.com or call 1.305.341.1200 ext 256.

TAXI SERVICE From Dallas/FT. Worth Airport Taxi service is available on the upper level of each terminal. The fare to Arlington is approximately $37.

From Love Field Airport Taxi service is available on the upper level, across the street from the baggage claim wing of the main terminal building. The fare to Arlington is approximately $45.

AIRPORT SHUTTLE SERVICES Shuttle transportation from Dallas/FT.worth airport to: SHERATON ARLINGTON: Complimentary shuttle available from 6:30 a.m. to 10:00 p.m. Upon arrival at DFW Airport call 817.261.8200. HILTON ARLINGTON: Complimentary shuttle available from 7:00 a.m. to 10:30 p.m. Upon arrival at DFW Airport call 817.640.3322. FAIRFIELD INN: Complimentary shuttle available from 8:00 a.m. to 4:00 p.m. Upon arrival at DFW Airport call 817.649.5800. Shuttle transportation from the airport to your hotel is available via SUPERSHUTTLE.

Reserve your transportation online at supershuttle.com and save! Use group code 9XHNL when reserving online. For fares, reservations and more information, please call 1.800.258.3826.



9:30 a.m. 9:45 a.m. 10:30 a.m. 11:15 a.m. 11:45 a.m.

Opening Ceremony by Will Strunk The Physician and the Esthetician: A Partnership in Beauty (LECTURE) by Sam Lam, M.D. How Can I Have Acne and Wrinkles at the Same Time? (DEMO) by Elaine Linker Summer-friendly Treatment Options (LECTURE) by Cheryl Staurowsky Bamboo-fusion: Warm Bamboo Massage (DEMO) by Nathalie Cecilia

MONDAY – MAY 6 9:30 a.m. 9:45 a.m. 10:30 a.m. 11:15 a.m. 11:45 a.m.

Opening Ceremony by Will Strunk Connecting Aromatherapy and Natural Ingredients for Wellness (LECTURE) by Bonnie Canavino Active Isolated Stretching Massage (AIS) (DEMO) by Bruce Baltz Tap Into the Multi Billion Dollar Male Market! (LECTURE/DEMO) by Tina Zillmann Eyebrow Contouring Shaping and Design, Upper Lip/Chin and Face/Cheek (DEMO) by Krissa Gordon


Arlington Convention Center - General Session Area 2:00 p.m. Successful Selling: Developing Vendor Partnerships and Telling Your Story by Lynn Curry 3:15 p.m. Group Market Strategies and Success for Your Spa by Lynn Curry


Sheraton Hotel – World Cup 2:00 p.m. Esthetic Equipment: Can I use it? by Susanne S. Warfield 3:15 p.m. How to Deal With an Emergency in Your Facility by Susanne S. Warfield

The COA has approved these classes for 1 CE each


Sheraton Hotel – World Cup 4:30 p.m. Solutions to a Successful Career – Panel Discussion Moderator: Denise R. Fuller - Panelists: Diane Buccola and Gena Flores




The Path to Loyal, Long-term Clients and Maximum Profit - Sheraton Hotel – World Cup 2:00 p.m. Maximize Your Relationship With Your Clients by Diane Buccola 3:15 p.m. Take Your Esthetics Business to the Next Level by Diane Buccola



Arlington Convention Center – General Session area 2:00 p.m. Airbrushing: How to Use an Airbrush to Increase Profits by Pamela Hackeman 3:15 p.m. Eyelash Extensions by Quyen Nguyen 4:15 p.m. Build Your “Celebrity” Status as a Nail Technician by Millie Haynam


Sheraton Hotel – Stanley Cup 2:00 p.m. Journey Into Profits With Aesthetics and Wellness Programs by Dori Soukup 4:15 p.m. Say Goodbye to the a la Carte Mentality and Hello to Innovative Multi Visit Programs! by Dori Soukup

AESTHETICS INTERNATIONAL ASSOCIATION (AIA) Sheraton Hotel – Champion Ballroom II 2:00 p.m. Failure to Plan … is a Plan to Fail by Will Strunk 4:00 p.m. New Age Marketing and Media by Mark McKenney




An education and networking program brought to you by The Spa Buzz and InSPAration Management 10:30 a.m. 11:00 a.m. 2:00 p.m. 3:30 p.m.

Start the day by mingling with your colleagues and enjoying some snacks and refreshments Spa Operations: A Close Look at Team Building and Compensation Social Media Opportunities, and Other Marketing Tricks and Tips The Spa Buzz Networking Round Table


WORKSHOPS SUNDAY MAY 5TH - 2:00 P.M. TO 3:30 P.M. M 1-2

BIO-THERAPEUTIC Microcurrent: Devices for Every Business, Every Environment by David Suzuki

M 3-4

A NATURAL DIFFERENCE SKIN CARE Maximize the Power and Results of Your Treatments by Irene Stuckey


PCA SKIN Dispelling Skin Care Myths and Misconceptions by Barbara Devlin


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DERMASWISS Wonderful Journey of the Cells in the Germinal Layer of the Skin. Do you Know Where They are Going and Why? by Adriana Gomez


PCA SKIN Conditions and Ethnic Skin by Barbara Devlin


RHONDA ALLISON Retinoids: The Wonder Ingredient for Estheticians by Rhonda Allison


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OSMOSIS SKIN CARE Connecting Internal Wellness and Skin Conditions by Ben Johnson, M.D.

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MARTINNI BEAUTY Cell Wave Micro-current With LED Photodynamic Therapy by Lana Yu

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JANE IREDALE—THE SKIN CARE MAKEUP® Color Theory With jane iredale—THE SKIN CARE MAKEUP® by Tricia Campbell


ÉMINENCE ORGANIC SKIN CARE The Organic Way: Treating Acne, Rosacea and Eczema With Natural Ingredients by Boldijarre Koronczay


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EXHIBITOR LIST A Natural Difference Skin Care Act 5 Cosmetics Actifirm Skincare Advanced Aesthetics, Inc. Advanced Rejuvenating Concepts AIA - Aesthetics International Association Alex Cosmetic Allegra M. France Ann Webb Skin Institute Associated Skin Care Professionals Avante Laser Training Institute Banzai Living Beauty B & S Beauty Supply Beauties City Supply Beauty Attica, Inc. Beauty Image Beauty Wellness & Spa Bella Schneider Beauty Bellaire Industry Bio Jouvance Paris Bio-Therapeutic BioFrance Lab Blinc, Inc. Bon Vital’ Bronze Biologic Cosmeceutical Spray On Tanning Buy Rite Salon + Spa Equipment Co. Cailyn Cosmetics Candela Christina Cosmeceuticals Circadia By Dr. Pugliese Cirepil Wax Clarisonic Clearfx Skin (CFX) Clinical Resolution Lab, Inc. CMS of Holland Coko International, Inc. Cosmeceuticals Int’l, Inc. Cowen Enterprise, Inc. Crown Brush Company D’vine Skincare Dead Sea Premier Dectro International DermaQuest Skin Therapy Dermascope Magazine DermaSwiss Dermavista Medical Aesthetics Dermaware Bio-Targeted Skin Care

Diamond Way Ayurveda DiamondTome Dorey Aromatherapy DPC Int’l, Inc. Dr. Jeff Skin Care Éminence Organic Skin Care Enspri Skin Care Equipro Evalash eyelash extensions Executive Medicine of Texas Eye Kandy Cosmetics Fake Bake Fallene Ltd. Farmhouse Fresh Genesis Biosystems Gold Elements Grande Hair Grande Lash-MD GRATiAE Organics Green Envee Organics Hale Cosmeceuticals, Inc. Hollywood Face towels, wraps & sheets Huini USA Beauty, LLC HydraFacial MD® - Edge Systems Corp. HydroPeptide InSPAration Management Instantly Ageless Jane Iredale - THE SKIN CARE MAKEUP® JMT Group Lady Burd Exclusive Private Label Cosmetics Lashbomb by Girlfriends Beauty LeMieux Cosmetics Lifeline SkinCare Light - Away LightStim Lôngmi Lashes Mack Software Solution, Inc. Martinni Beauty Mesoesthetic USA Methode Physiodermie (Derme&Co) Mineralogie Mineral Makeup Minus-Sol by Aledian Morphe Brushes Nachach Wax National Laser Institute Nelly De Vuyst (Derme&Co) NewApeel - Altair Instruments, Inc. New Beginnings “LASETA” Wax Norvell

Novalash Eyelash Extensions Nuface Nutra Luxe Osmosis Skin Care PCA Skin PFB Vanish, Inc. PINO - Natural Spa Therapy RA for Men Rapid Lash Refectocil Rena Levi Skin Care Resurf.a.stic Revitalash Rhonda Allison Rose Skin Care Products Saian Salonwear Satin Smooth Silhouet-Tone Skin Blends, LLC Skin Care Consultants Smooth Skin Supply, LLC. Society for Clinical & Medical Hair Removal, Inc. (SCMHR) SolarxMD Sonya Dakar Skin Care South Seas Skin Care Spa Manufacturer Direct Spabooker Spaware Software Sugar Streak Sun Laboratories Synergie By Dynatronics Syneron Tei Spa Texas Biostetic Instruments Texas Department of Licensing and Regulation The M’lis Company The Unique Edge The Wax Connection Therapmedic, LLC. University Medical VB Beauty Vitality FX Detoxification Station Vitamix What’s Your Virtue WishPro Wrinkle MD


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skin stressors

by Austine Mah

AS THE SKIN CARE PROFESsional, you are working on the front lines; you are the first to notice stressors like acne, eczema, psoriasis or rosacea on your clients’ skin. Studies have shown that stress can weaken the skin’s barrier function in the epidermal layer. Skin stressors can also make skin more sensitive and reactive. The success of your treatment lies in the art of the consult and skin analysis. It is in understanding of what the skin is showing you, and what your client may or may not share with you. What you see often has causes that go beyond skin deep. A successful treatment plan may be a combination of a facial and a plan for emotional well being. Skin care professionals are intervening with referrals to their counterparts in the fields of complementary medicine or

psychology. By creating a collaborative approach in a treatment plan, success is often achieved for addressing the emotional stress that manifests itself on the skin.

Acne Acne appears in the form of flare-ups: pimples, cysts, nodules, blackheads or whiteheads. One of the most common explanations for an increase in flare-ups is emotional stress. When the sebum mixes with dead skin cells and bacteria, hair follicles are clogged and a flare-up is produced. The cells producing sebum have receptors for stress hormones like cortisol. Studies have shown that during times of greater stress, cortisol levels increase, and people experience a greater number of flare-ups on their skin. Using tea tree oil, benzoyl peroxide or salicylic acid will help treat the flareup. Maintaining a balanced lifestyle will help prevent increases in hormonal levels, and therefore minimize the occurrence of flare-ups.

Eczema Eczema is a term used for any type of irritated skin or “itchy rash” that may blister, weep or peel. Several skin diseases are forms of eczemas: atopic dermatitis, contact dermatitis and seborrheic dermatitis are a few examples. Eczema can present when feelings of anger, frustration or embarrassment are experienced, causing the skin to flush and itch. Scratching the skin can perpetuate the dermatitis. Advising your client to moisturize, control the scratching and cope better with stress will help reduce the flare-ups. Page 30 • www.LNEONLINE.com

Psoriasis shows up in many forms. Plaque psoriasis is the most common form. It appears as raised red patches covered with a silvery white buildup of dead skin cells. It is an autoimmune disease that occurs when the immune system speeds up the growth cycle of skin cells. While there is no cure, suggesting that your client learn management techniques, such as how to handle their emotions, caring for their general health and building a relationship with their health care provider are a few ideas.

Rosacea Rosacea often appears as redness on the forehead, chin, cheeks or nose. It may appear in other areas and become even more ruddy with time. Bumps and pimples may also develop. Stress may induce blushing or flushing and increase sensitivity in the skin. Clients who blush or flush easily and are experiencing stress can be showing the early stages of rosacea. In addition to stress, other rosacea triggers may include sun exposure, hot weather or heat, wind, heavy exercise and alcohol consumption. Keeping your clients on a gentle skin care regimen with mild, non-abrasive products and lukewarm water will be important to a successful treatment plan. n The following websites provide additional valuable information on the conditions discussed in this article: www.skincarephysicians.com/acnenet/ www.nationaleczema.org www.psoriasis.org www.rosacea.org/

Austine Mah is a licensed esthetician, NCEA certified professional and ITEC beauty specialist. She serves as managing editor of PCI Journal and is a regular contributor to a variety of publications. Mah is president of Austine Inc., a consulting firm for the beauty industry. Contact her at 310.926.9266 or visit www.austineinc.com. Les Nouvelles Esthétiques & Spa • May 2013

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MULTI-CELLULAR ORGANISMS RELY ON A perfectly working system that integrates the activity of all the cells in the body. At times, some of these cells may undergo significant changes for a variety of reasons that make them no longer functional in the organism. These cells cannot be allowed to exist if they are unable to function in a normal manner. In fact, some abnormal cells develop into cancer cells, which may eventually destroy the body. To protect itself against these abnormal cells, the body has developed a system to destroy them, which is controlled by a specific type of gene. This process is called apoptosis; it is defined as “programmed cell death.” This is not a rare biological event. In the average adult, as many as 50 to 70 trillion

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cells are destroyed every day! Apoptosis is not always bad; it is essential in the development of embryos, as well as in certain functions of the immune system, and as a protective mechanism against abnormal cells. Apoptosis is pronounced as “ah-po-TOEsis.” There is a continuing debate concerning the pronunciation of this word. Some scientists insist on pronouncing it “A-POP-toe-sis,” which is incorrect. The process of apoptosis is controlled by cell signals, either extracellularly or intracellularly. Toxins, hormones, growth factors, nitric oxide and cytokines cross the plasma membrane to produce a response in this cell. They may have either a positive effect and trigger apoptosis, or continues Les Nouvelles Esthétiques & Spa • May 2013

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they have a negative effect and inhibit apoptosis. The process of apoptosis is essentially the programmed dismantling of the cell, resulting in the death of the cell. The most important enzyme to remember in apoptosis is the caspases. Caspases (or cysteine-aspartic proteases, or cysteine-dependent aspartate-directed proteases) are a family of cysteine proteases that play essential roles in apoptosis (programmed cell death), necrosis and inflammation. The end result of all the processes involved in apoptosis eventually end in the caspases taking proteins apart. Enzymes of this type are known as proteases. Apoptotic signaling begins in a cell in response to some type of serious stress, which then triggers the mechanism for the cells to self-destruct, if the stress is serious enough to

tochondrial membrane and cause apoptotic effectors to leak out. These effectors are very closely related to the intrinsic pathway. An example of such an effector is nitric oxide, which is able to induce apoptosis by helping to dissipate the membrane potential of mitochondria and therefore make it more permeable. Another material that acts as an effector is a mitochondrial protein known as SMAC (small mitochondria-derived activator of caspases). This is released into the cytosol following an increase in permeability. The SMACs bind to an inhibitor of apoptosis proteins (IAPs). The inhibitors of apoptosis are capable of arresting the process and stopping apoptosis from occurring. When the SMAC proteins deactivate them, the IAPs are prevented from stopping apoptosis. IAPs also normally suppress the activity of the

cause damage to the cell structure. One of the most common destructive forces on the skin is ultraviolet B irradiation, which produces a damaged cell known as a sunburn cell. These sunburn cells, if left alone, are known to produce skin cancers. Other agents that can trigger apoptosis are glucosteroids, poor nutrition, viral infections, low levels of oxygen and high levels of calcium within the cell. There are two major signaling pathways that initiate and direct apoptosis—the mitochondrial pathway and the adapter protein pathway.

caspases, which carry out the degradation of the cell. Therefore, the actual degradation enzymes can be seen as indirectly regulated by mitochondrial permeability.

Mitochondrial regulation pathway Without mitochondria, a cell ceases to respire aerobically and quickly dies. Apoptotic proteins that target mitochondria affect them in different ways. They may cause mitochondrial swelling through the formation of membrane pores, or they may increase the permeability of the mi-

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Direct signal transduction Two theories of the direct initiation of apoptotic mechanisms in mammals currently being studied intensely are the TNF-induced (tumor necrosis factor) model and the Fas-Fas ligandmediated model. Both of these systems involve the TNF receptor (TNFR), which is coupled with extrinsic signals. TNF is a cytokine produced by macrophages. It is the major extrinsic mediator of apoptosis. It is a major cytokine in the process of cell destruction. The Fas receptor binds the Fas ligand (FasL), a transmembrane protein part of the TNF family. The interaction between Fas and FasL results in continues Les Nouvelles Esthétiques & Spa • May 2013

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the formation of the death-inducing signaling complex (DISC), which contains the FADD, caspase-8 and caspase-10. In some cells, processed caspase-8 directly activates other members of the caspase family, and triggers the execution of apoptosis of the cell. In other cells, the Fas-DISC starts a feedback loop that spirals into increasing release of proapoptotic factors from mi-

tochondria, and the amplified activation of caspase-8. All of this is very complex and exquisitely controlled. We can only touch on the surface of the subject in this short article.

The apoptosis process There is only one mechanism that actually causes the death of a cell. It undergoes organized degradation of cellular organelles by proteolytic caspases. This is how it happens. First the cell shrinks and rounds up, changing from its elongated form due the breakdown of the proteinaceous cytoskeleton by caspases. 1. The cytoplasm appears dense, and the organelles appear tightly packed. 2. Chromatin compacts against the nuclear envelope, a process known as pyknosis, a hallmark of apoptosis. The DNA inside is fragmented in a process referred to as karyorrhexis. The nucleus now breaks into chromatin bodies due to the degradation of the DNA. 3. The cell membrane shows irregular buds known as blebs. 4. The cell finally breaks apart into vesicles called apoptotic bodies, which are then phagocytosed. Apoptosis is a very fast process, and the components of self-destruction are removed quite rapidly; thus it is difficult to visualize. During karyorrhexis, endonuclease activation leaves short DNA fragments, regularly spaced in size. These give a characteristic “laddered” appearance on agar gel after electrophoresis. Tests for DNA laddering differentiate apoptosis from ischemic or toxic cell death. In summary, apoptosis is a critical biological process. It is essential to the development of the embryo as well as protecting the body from cancer by destroying abnormal cells. Exposure to excessive amounts of ultraviolet rays, particularly UVB, damages the p53 gene in the cell, which is the chief regulator of apoptosis. This is the major reason that excessive exposure of the skin can cause skin cancer. continues

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Les Nouvelles Esthétiques & Spa • May 2013

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Grasping the complexity of biological processes like apoptosis may, understandably, be challenging for some estheticians. It is not necessary to become a biochemist to have a successful skin care practice; however, the development of effective new products requires manufacturers to have a solid scientific basis for the selection and inclusion of functional raw materials. A commitment to understanding the science of skin is required of every practitioner whose goal is to elevate the standards of our industry, and to create a positive change in the skin conditions of the clients we serve. n

References 1. Reed JC. Mechanisms of apoptosis, Am J Pathol. 2000 Nov;157(5):1415-30. 2. Nuñez G, Benedict MA, Hu Y, Inohara N., Caspases: the proteases of the apoptotic pathway. Oncogene. 1998 Dec 24;17(25):3237-45. 3. Soehnge H, Ouhtit A, Ananthaswamy, ON, Mechanisms of induction of skin cancer by UV radiation Front Biosci. 1997 Nov 1;2:d538-51. 4. Pustisek N, Situm M. UV-radiation, apoptosis and skin. Coll Antropol. 2011 Sep;35 Suppl 2:339-41.

Peter T. Pugliese, M.D., is a family physician. Through his intensive research into skin structure and function over the last three decades, he has become the most published skin physiologist in the world. Dr. Pugliese is the author of Advanced Pro­ fessional Skin Care, Medical Edition, the global educational standard for students, educators, practitioners and manufacturers in the esthetics field. For more information, contact Michael Pugliese at Michael@circadia.com.

Michael Q. Pugliese is the CEO of Circadia by Dr. Pugliese and the Circadia Institute of Advanced Esthetics. Pugliese and his grandfather, Peter T. Pugliese, M.D., hold indepth classes on a variety of subjects, including cosmetic chemistry and histology of the skin. Pugliese is a licensed esthetician in the state of Pennsylvania, and holds a degree in business management and marketing from Kutztown University. Say you saw it in LNE & Spa and circle #271 on reader service card

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Les Nouvelles Esthétiques & Spa • May 2013

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BY RHONDA ALLISON and other tools of the treatment room may be used to create the feeling of being on a beach in the South of France, a remote island, the Swiss Alps, the Southwest desert or Italian Riviera.

Activate all the senses

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Tuscan village. So why not bring these experiences to them? By simply engaging the five senses, we can turn the spa experience into a vacation destination, transporting clients nearly anywhere around the globe. Think of it as globetrotting without leaving the spa. Essential oils, music, plants

• • • • •

Fresh flowers and herbs Hot and cooled stones Smooth Tiger Cowrie shells Essential oils Thai herbal balls for massage

Les Nouvelles Esthétiques & Spa • May 2013

photo: Image Source/Getty Images

THOUGH TRAVEL HAS BECOME synonymous with summer, the idea of the “staycation” has grown in popularity over the last few years. This doesn’t mean that clients don’t still long for the warm breeze of the tropics, the blooming scent of flowers in an exotic garden or the tranquility of escaping to a small

Have you ever seen a 3D movie or had a very vivid dream that made you believe you were actually in a different place? The mind is a powerful thing, and by engaging the body’s five senses you can help clients escape to nearly anywhere in the world. When creating destination facials, think of creative ways to integrate sight, smell, taste, touch and sound into every touch point. This includes everything from the marketing materials to the appointment reminder calls and décor. The theme should also continue into the treatment room. Clients should feel they are stepping into another place. This can be achieved through small touches with flowers and plants, photos or posters, small props, textures, colors and aromas from candles or essential oils. Sound will also play an important role, and may be introduced immediately as clients enter the private treatment room. There are a variety of beautiful sound applications that can be used, including natural water sounds such as rain, a babbling brook or the ocean. Another possibility is gently rustling palm trees with the light melodic sound of bongos or chimes in the background. There are also a variety of tranquil compilations inspired by Asian, French, Spanish and Jamaican cultures, to name a few. Throughout the treatment, all senses should be engaged. This can be achieved by using any number of the treatment room tools now available:

skin • Bamboo and salt scrubs • Aromatherapeutic hand and foot cozies or warm body wraps • Products that deliver sensations and improve the feel of the skin’s texture If you are not sure where to start, spend a few minutes conducting research on the techniques and tools used in the destination you are trying to recreate. This may give you some ideas and help you create a more authentic experience. For instance, a traditional spa treatment in Switzerland will differ widely from one in Thailand or the Napa Valley based on rituals, style and ingredients used. Blending sensations will reinforce the theme of the destination. For example the smell of enriched oils can be combined with the sensation of heat from lava shells, stones, light steam or wet compresses, which will not only enhance the experience, but also help with the absorption of the essential oils. You can also do the same with chilled options by gently rolling ice globes or cool stones over a mask or oils for an exhilarating sensation, and to increase oxygen and blood flow as well as tighten pores and skin. At the end of the treatment, cap the experience with a few additional sensory experiences. The sight of the décor, a stamp in their “passport” and of course, the reveal of their beautiful, radiant skin. Taste can also be incorporated with a small drink shooter or little nibble to savor. This will ensure they carry the experience out the door.

The destination facial When creating a destination facial, the options are endless, and the places you can take your clients is limited only by your imagination. Clients, however, are typically most intrigued by destinations that are not easily accessible to them. For instance, if you are a spa located in a coastal community, perhaps try introducing something outside of the environment of your location. Maybe opt for an Italian-inspired getaway, the Swiss Alps or the desert Southwest. May 2013 • Les Nouvelles Esthétiques & Spa

The Italian Riviera The traditional scents of Italian herbs like oregano, thyme, rosemary and basil or olives and fresh citrus can transform your treatment room into the Italian Riviera. There are a number of masks and peel formulas that use these in-

rustling and the fresh scents of papaya, pineapple, coconut and mango. Enzyme and acid formulas containing papaya and pineapple extracts are a great way to not only introduce these aromas, but also to gently purify, soften, clarify and provide antioxidant support to the skin.

Emphasize the light melodic sounds of the Caribbean, gentle waves, palm trees rustling and the fresh scents of papaya, pineapple, coconut and mango.

gredients to soften and dissolve cellular build-up, smooth out rough texture, detoxify and purify the skin. Fresh herb formulas also have potent healing and anti-inflammatory properties to restore skin health. Try pairing the experience with light, melodic Italian music or the sounds of the ocean, and send clients off with citrus water, a couple of olives, or a sprig of parsley or rosemary to smell.

Wine country You can whisk clients away to France or the Napa Valley with wine and grape based treatments. Wine is an excellent ingredient for exfoliating, firming, toning and delivering antioxidants to the skin. It’s also a source of resveratrol, which is an anti-inflammatory and protects against UVB damage. This will leave the skin hydrated, firm, supple and glowing. Music selection, like a French classical or romantic era compilation, will also deepen the experience. You might adorn the treatment room with grapevines or images of vineyard landscapes, and offer fresh grapes, figs, or a nibble of dark chocolate. There is also non-alcoholic grape juice made from wine-varietal grapes like Merlot and Cabernet.

Tranquil Tahitian escape Tahiti and other tropical environments are top destinations for many travelers. To create this tranquil escape, emphasize the light melodic sounds of the Caribbean, gentle waves, palm trees

Bamboo scrubs and moisturizers containing exotic flowers will also deepen the experience. After the treatment, offer clients a taste of fresh tropical fruit, such as a bite-size piece of pineapple, mango or papaya.

The Swiss Alps Switzerland is known for it’s storied spa tradition and whole-body rejuvenating rituals. Think hydrotherapy, aromas of fresh pine, salt scrubs, mud and clay masks, milk-based enzymes, mineral toners and skin-firming formulas. A treatment might focus on repairing, hydrating and plumping the skin using a milk-based cleanser, followed by a milk-based enzyme, a clay mask with ice globes gently rolled over the skin and a mineral skinbuilding formula to finish. This could also be in the form of a body treatment that uses a scrub and hot or cooled stones, and finishes with a refreshing coconut water shooter, or perhaps a piece of Swiss chocolate. Images of lush, green mountains, rivers and pine or chestnut trees will also help create the theme. Men may be particularly drawn to the more masculine aromas of pine and minerals of this treatment.

The Far East Take clients along on the Orient Express for a trip to Southeast Asia. Consider incorporating more massage into this treatment and focusing on healing and rebalancing. Make this a highly theracontinues www.LNEONLINE.com • Page 41

skin|destination facial



Try integrating ingredients that are more indigenous to the desert such as cacti, agave, stone extracts, clays, jojoba and cedarwood, to name a few.

peutic, healing and purifying experience, perhaps even starting with a foot bath. Use jade stones, hot or cooled, bamboo, turmeric, green tea, sake-based acid formulas, ginseng and the scent of cherry blossom. Ingredients commonly used in the Asian cultures—green tea, turmeric and ginseng—provide powerful antioxidant support and deliver polyphenols to the skin to fight against DNA damage. Give your clients green tea or a small piece of fresh ginger just before they leave.

Are you a beauty enthusiast who loves makeup and all things beauty? Are you an industry professional looking to enhance your career and increase your earning potential?

The Desert Southwest A trip to the Desert Southwest region may be particularly appealing to those living in the humid Midwest or Eastern parts of the U.S. For this treatment, try integrating ingredients that are more indigenous to the desert such as cacti, agave, stone extracts, clays, jojoba and cedarwood, to name a few. Men may also be drawn to this one, as they tend to enjoy the lighter aromas of cacti, clays and agave, and also like the cooling sensation of chilled masks and stones. These ingredients also work well to tone, hydrate and firm men’s skin.


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We are lucky to have some breathtaking, meticulously manicured gardens throughout the world where we can escape the hustle and bustle of daily life. Luckily there are also a number of floral treatments that esthetic professionals have at their disposal. There are flower acid peels that use hibiscus and lotus, and masks that make use of magnolia, plumeria and rose. You might even build a floral-inspired, skin-brightening treatment with a formula that uses daisy flower. Consider choosing a specific destination garden such as Versailles in France, Butchart Gardens in Canada or The Bishop’s Palace and Gardens in Britain to develop your theme. Use lush flowers, the tranquil sounds of classical music or birds singing and rose petal tea to help create the atmosphere.

All aboard!


There are several ways to integrate “destination facials” into your palette of services. You might start by polling your current clients to find out what some of their top dream getaways are. Once you establish which ones you want to offer, you might consider allowing clients to choose from a list of destinations, or roll out a different locale or getaway each month throughout the year. continues

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BUILDING A DESTINATION FACIAL SERIES • Ask clients about their top dream getaways • Research spa customs of the region • Use travel themed marketing— passports, boarding passes, etc. • Make sure all touch points are travel themed • Engage all five senses: sight, smell, taste, touch and hearing • Pay attention to detail (décor, aroma and sound) • Give them something to savor as they leave

Another idea is to launch a globetrotter series, in which you introduce your clients to a different region each month through a themed treatment. At the end of their experience, their skin will be vibrant, healthy and rested. This series can also be condensed to just the summer months, and you might think about creating destination facial programs specific to each client’s skin. This is especially nice in the summer months for those clients who are unable to travel. Get clients excited about the globetrotting experience by creating passport books for them to track their journey and skin rejuvenation process. Consider offering special destination package discounts or partner with a nearby resort to offer an all-inclusive package with a night’s stay, or a yoga studio for a rejuvenating class. Make sure every touch point has a travel theme. This can include emailing an appointment confirmation in the form of a boarding pass and naming each treatment based on the destination. Invite clients to “book vacations” or “destinations” rather than “appointments.” Have fun with the concept and be sure to pay attention to the smallest of details, as these will make the biggest difference in your clients’ experience. Most importantly, as you develop your destination treatments with all of these travelinspired additions, be sure the treatment itself is amazing and gives your clients the results they want. n

Visit us in Dallas May 5-6 @ Booth 510/512

Rhonda Allison is the founder and CEO of Rhonda Allison® and RAW Skin Care for Men. She is an author and internationally known speaker with more than 30 years of experience in esthetics. Allison is a pioneer in the skin care industry. Learn more at www.RhondaAllison.com and www.RAWmethod.com.

Say you saw it in LNE & Spa and circle #139 on reader service card

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Les Nouvelles Esthétiques & Spa • May 2013

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passion + happiness =

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Les Nouvelles Esthétiques & Spa • May 2013


a long and successful career PASSION. IT ALL STARTS WITH A DREAM. Before you can become successful at anything, you have to have passion. For me, the choice for my career was a no-brainer; I always knew that I belonged in the beauty industry. I went from being an esthetician working out of my home to owning and operating a global skin care brand. Without the true love and devotion I have for my work, I never could have had a successful career. For my first job in the beauty business, I worked for a cosmetics company on Madison Avenue in New York City. I absolutely loved it. The company specialized in custom blended face powders and foundation. Coming in every day was exciting—I felt like a kid in a candy store surrounded by all the beautiful colors. I was like a mad scientist, adding a pinch of this color and a pinch of that color. I had been creating masks in my mother’s kitchen since I was young, but now I was actually mixing up cosmetics that people were paying for—and in New York City! I was living the dream—it was my first taste of being a beauty professional, and I couldn’t wait to have more. After my husband and I had our first baby, I took some time off. But I realized that in order to provide my daughter with a good education, a nice home and all of the things that I dreamed she would have, it would require two incomes.

So I started working again, this time in a Euro­ pean Skin Care Salon in Forest Hills of Queens. One of my daily jobs was preparing the massage cream, which was a very greasy, rich ointment made with lanolin, almond oil and mineral oil. I had to mix it all with my elbow! Our facials were done with a pot of hot water and chamomile flowers, and we made the facial masks ourselves. This was unique and definitely very old school, but it was wonderful, and I enjoyed going there each day. As I developed my own idea of what modern skin care should be about, I started dreaming about owning my own salon. That was the next step; I could come up with my own formulas, create my own client base and really take my dreams to the next level. It took many years before I finally opened Klisar Skin Care Center in New York City. How excited I was to be able to see my dreams come true, my vision coming alive! Now my career was in my own hands. I could decide for myself when to go into work, and I willingly did so because it made me happy. Being the owner of Klisar was a very exciting period of my life. It was amazing to develop, test and create the products that were revolutionizing the way facials are done. I no longer had to deal with messy products, which was great for me. Everything was perfect ... but I was ready to take it even further. 4

How excited I was to be able to see my dreams come true, my vision coming alive! Now my career was in my own hands.


May 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 47

Choose to live the best life possible today, and your professional and personal success will be ensured. Passion is the number one ingredient for enjoying what you do.

Lydia Sarfati is the president and founder of Repêchage. She is an internationally recognized skin care expert with more than 30 years of experience in the industry, and has been quoted in multiple highly respected publications and appeared on television for her expertise. Sarfati is the honorary chair of EstheticsAmerica, CIDESCO USA and the Skin Care & Spa Council Director of Intercoiffure North America. She is the recipient of numerous prestigious industry awards, including LNE & Spa’s Crystal Award. Email her at Lydia@repechage.com. Say you saw it in LNE & Spa and circle #253 on reader service card

Page 48 • www.LNEONLINE.com

Les Nouvelles Esthétiques & Spa • May 2013

photo courtesy of Repêchage

When I launched my skin care company, I knew that it was going to be much different than owning a spa. But I soon discovered that I loved it just as much. It was an incredible experience for me to go around the world, learning about new skin care trends and sharing them with my clients. Then I ventured into education. Creating a library of educational DVDs was so fun for me. It was incredibly motivational to know that thousands of estheticians all over the world would now be able to get advanced skin care education. I wanted to be able to give them the tools they needed to see the success that I was able to find for myself. I love seeing my clients become successful; it is one of the reasons that coming to work each day is a treat. For me, the driving force behind it all was being able to help other estheticians create successful careers. If you can rely on yourself, you have the power to achieve almost anything. This is one thing I am sure of. Choose to live the best life possible today, and your professional and personal success will be ensured. Passion is the number one ingredient for enjoying what you do. My career path has been a long and happy one. I believe that if you can find something you are passionate about, you truly will never work a day in your life. The path I took might not be right for you. Maybe you are happier working for someone else, or working only a few hours a week. Maybe you will even decide that beauty isn’t the right career choice for you. Whatever you do, if you go into work each day and complain and drag your feet, something is wrong. Your job is part of who you are, and if you are unhappy there, you will be unhappy everywhere. Find your dream and your passion; this will lead you to a long and happy career. n

Say you saw it in LNE & Spa and circle #140 on reader service card



The Vitamin C Oxygen Treatment by Dermaesthetics is a complete professional treatment kit that features natural vitamin C and an oxygen delivery system that benefits mature, dehydrated, dull, hyperpigmented and congested skin types. This treatment delivers a brighter and smoother complexion, and may be used every other week or on a monthly basis. There is no downtime associated with this treatment, says the company. www.dermaestheticsusa.com 213.545.1266


PRETTY PAMPERING Luxury Caviar & Diamond Essence from DPC helps to stimulate the synthesis of collagen to preserve skin’s firmness and elasticity, says the company. Extra fine diamond powder gently exfoliates the top layer of skin, allowing the vitamins, moisturizers, botanicals and age-defying ingredients to penetrate deeper and more effectively. The essence replenishes moisture, smoothes and refines surface texture and reignites youthful luminosity. www.dpc2000.com 866.436.6462

DAIRY DELIGHT The Milk Plus Enriched Probiotic Cleanser from Rhonda Allison is formulated with an organic foaming peptide, goat milk and marshmallow root extract to provide the skin with a deep cleanse while balancing the good bacteria, as well as antiseptic, antioxidant, anti-inflammatory and hydrating support. The cleanser soothes rashes, reduces irritations and sensitivities, rejuvenates, hydrates and firms the skin, says the company. www.rhondaallison.com 866.313.SKIN

PEPTIDE POWER The Collagen Peptide Serum from Le Mieux Cosmetics is a concentrated rejuvenating serum that re-hydrates and re-textures facial tissue. The intensive anti-aging treatment dramatically lessens the appearance of fine lines and wrinkles while minimizing the appearance of facial fatigue, says the company. It also stimulates collagen production for more toned, firmer looking skin and combats damage from UV rays. www.lemieuxcosmetics.com 888.327.8188

Les Nouvelles Esthétiques & Spa • May 2013

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Say you saw it in LNE & Spa and circle #139


ANTIOXIDANT MOISTURIZER Bio-Therapeutic introduces their ACCELERATE repairing™, an excellent lipid replacement product that works as an emollient sealant when applied after moisturizers, says the company. ACCELERATE repairing leaves skin hydrated and refreshed, provides antioxidant benefits with vitamins A and E, and helps restore damaged skin with ceramides and sphingolipids. www.bio-therapeutic.com 800.976.2544

REDNESS REMEDY The Soothing Repair Redness Relief Serum from HydroPeptide® helps reduce signs of aging and redness, strengthens skin’s natural defense systems and restores hydration while helping to comfort sensitive or irritated skin. Additional key ingredients also help promote rapid recovery from skin resurfacing procedures and improve the appearance of uneven skin tone, says the company. www.hydropeptide.com 800.932.0973

NEW ONLINE COURSES PCA SKIN®, leaders in skin health education, announce the addition of two condition-specific courses to their interactive online education tracks. Targeting Adult Acne focuses on the role that hormones, stress and hydration play in adult acne. Exploring Intrinsic & Extrinsic Aging dives into the cutaneous aging process, including treatment and product recommendations for preventing and correcting signs of visible aging. www.pcaskin.com 877.PCA.SKIN

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POWERFUL SCIENCE The new EGF Serum 30 from Control Corrective delivers biologically derived epidermal growth factors to rejuvenate skin, says the company. The multiple epidermal growth factors are deeply absorbed into skin cells to minimize the signs of aging and sun damage while dramatically improving skin’s texture and elasticity. www.controlcorrective.com 866.290.4290

BRIGHTENING SOLUTION The formation of hyperpigmentation is an ongoing process that needs to be treated daily. Alex Cosmetic offers a solution with the GLOW VISIBLY WHITE SERIES, which provides continuous brightening and protection to diminish the appearance of dark spots and restore a radiant, even complexion, says the company. The line consists of five products, all individually catered for different brightening stages and needs. The whitening program uses the perfect combination and concentration of ingredients for a consistent daily regimen and continuous protection. www.alexcosmeticusa.com 877.313.ALEX Les Nouvelles Esthétiques & Spa • May 2013

Say you saw it in LNE & Spa and circle #244


massage for mom by Daphne Barahona

Page 54 • www.LNEONLINE.com

Along with five other therapists (trained by Fernandez herself) in the practice of Mom­ease, she is able to manage the growing numbers of her niche audience, which began within her own personal circle of friends, who in turn became her word-of-mouth advertisers. “A group of friends all got pregnant at the same time,” she recalls. “They were regulars of mine before getting pregnant, and ended up becoming my biggest fans! It was wonderful to know that I was a part of this beautiful time and experience in their life. It’s even better when you get to meet the babies! Love that.” Fernandez, who also attends annual medical missions to orphanages and impoverished communities around Latin America and the Caribbean, radiates a genuine, welcoming aura. Her demeanor is undeniably one of her biggest assets in her business, especially when approaching first-time patients. Fernandez has prepared a protocol and training manual for the Momease service, which she plans to introduce to other hospitals, their patients and even other spas. “I would love to see the first Momease Spa within a hospital offering prenatal and postpartum sessions for both face and body,” she shares. Momease is proving to be far more than a passing fad. n

Daphne Barahona is a NicaraguanAmerican writer. She has been an editor for her college magazine and a producer for an NBC affiliate based in Lubbock, TX. Barahona has also written for San Antonio Magazine, and is now a features writer for mylatinovoice.com. She holds a journalism degree from Texas Tech University and resides in New York City. Les Nouvelles Esthétiques & Spa • May 2013

photo: Pixachi/Shutterstock.com

S WO L L E N, A C H I N G F E E T, chronic lower back pain, an extra 30 or so pounds on their frame and a general sense of discomfort when they move ... these are some of the many unpleasant symptoms women experience when they are pregnant. Neva Fernandez, owner and founder of Neva Face and Body Spa in San Antonio, TX, has dedicated a significant portion of her practice to alleviating prenatal and postpartum distress for women with typical pregnancies so they can fully enjoy this special time in their lives with the help of massage and skin therapy. Prenatal massages prepare the body for labor, and postpartum massage helps the body heal. The skin treatments address troubles such as hormonal acne and melasma. Momease™, which Fernandez began practicing in 1999 and has trademarked, provides many benefits—not just for the mother but for the baby as well. Fernandez and her team either welcome patients to her spa pre-delivery or provide the massages in the hospital right after the mother has given birth. The positive effects include greater circulation (improving the baby’s oxygen supply), reduction of swelling to hands and feet, stress relief on weight-bearing joints, improvement of skin elasticity, stabilization of stress hormone levels and faster recovery of energy and muscle tone after childbirth. Along with providing emotional support through nurturing touch, Momease has come across skeptics from time to time. Fernandez, a native of Devine, TX, has addressed their doubts.

“It is amazing how the mom-to-be discusses these myths,” says Fernandez. “But when asked if they have ever received a massage, the answer is often no.” Two of the biggest myths Fernandez has had to address are that the massage will induce premature labor or create additional awkward discomfort and unease for the already uncomfortable mother-tobe. “[The skeptics] are always pleasantly surprised as to how much better they feel after only 15 minutes,” she says. “This is where the education begins for us. If 15 minutes can relieve that much discomfort, they often remember us when they get pregnant again, and come to us during their next pregnancy.” Unless patients are diagnosed as high-risk by their obstetrician/gynecologist, this service is often recommended by physicians. At the helm of all this, ultimately, is education. Fernandez makes sure she knows each patient’s health background thoroughly before commencing any treatment. She supplies intake forms at her spa, which are similar to forms one would fill out at a doctors office. “Our clients trust us because we ask questions, we build relationships and we understand and personalize our services to meet each mother’s needs,” she explains. The new age therapy has continually gained momentum, and recently marked its biggest professional accomplishment to date—a contract to provide postpartum massages in all hospitals of the Baptist Health Systems in San Antonio, TX. The hospital group has been a pioneer in the area of Complimentary Alt­ ernative Medicine (CAM) by offering a specialty service such as Momease. “They trust in our service and care for their patients,” states Fernandez. “That’s huge. Not just for me, but for the industry!”

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Bring dreams of summer to life with the best professional and retail products for the radiant season!


4 2 6




1. Active Broad Spectrum SPF 45

4. Deep Relief Tea Gel

7. Shade SPF 30 Sport Lotion www.southseasskincare.com





2. Light Day Sunscreen

5. Dermasun SPF 25

8. SPF 30 Cream www.skinblends.com





3. Moisturising Sun Protection

6. Shade




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9. Shade Sunscreen Moisturizer SPF 30

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10. Sun Protectant Broad Spectrum SPF 30 Lotion

12. Antioxidant Daily Face Protectant






13. Extreme Protect SPF 30


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6. MicroVenom Daily Defense SPF 30 Face SONYA DAKAR www.sonyadakar.com

9. No3 Berry Face Oil L.A. CHRISTINE www.LAChristine.com

3. C+ Bright EVE TAYLOR www.eve-taylor.com 4. Facial Toner ACURE ORGANICS www.acureorganics.com

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7. BioMVP Rejuvenating Gel DR. JEFF www.dr-jeff.com

10. Special Exfoliation Cream DERMAESTHETICS www.dermaestheticsusa.com 11. Cell Therapy Anti-Oxidant Boost MEG 21 www.meg21.com









12. Aroma Matte Day Cream SPF 30 CONTROL CORRECTIVE www.controlcorrective.com

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frames: Iakov Filimonov/Shutterstock.com


11. Sleek Silhouette Targeted Gel PHYTOCEANE www.lespausa.com

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www.LNEONLINE.com • Page 63




“BOWENWORK ENABLES ME TO offer my clients a very effective and powerful healing modality that provides results—the lighter the touch, the more powerful the healing,” states esthetician Jane Di Angelo Pardy of Silveraire Bodycare in Palm Springs, CA. Pardy is a certified esthetician, colon hydrotherapist and Bowenwork practitioner, and also has a degree in nursing. Bowenwork, a gentle, soft tissue relaxation technique, was developed in the 1950s by the late Australian Tom Page 64 • www.LNEONLINE.com

Bowen, who passed away in 1982. Based on his experiences working with sports therapists in the greater Melbourne area of Victoria, Australia, Bowen founded a unique method of working on specific points on the body, applying innovative “moves” over skin, fascia, muscles, tendons and ligaments that resulted in a rapid release of tension, postural realignment and quite often pain relief. He became so well known with his work that in 1974, a government survey of non-medical practitioners in Victoria estimated that

he worked on 13,000 people within that year. That equates to about 60 people a day at his clinic—a high volume of clients by anyone’s standards! Bowenwork is a unique form of bodywork that involves relatively light pressure and minimal hands on contact by the practitioner compared to massage and other bodywork therapies. It incorporates sets of gentle “rolling” moves

BY SANDRA GUSTAFSON Les Nouvelles Esthétiques & Spa • May 2013

photos courtesy of Sandra Gustafson



over muscles and soft-tissue structures, interspersed with short hands-off periods to allow the body to integrate the effects of the work. For most readers, this concept may seem antithetical for a means of achieving for relaxation. However, the effects of the Bowenwork moves and intermittent hands-off delays profoundly relax the whole body, due to it’s effects on the autonomic nervous system (ANS), which shifts from the freeze-fight-flight (sympathetic) mode toward the relaxing-restorative (parasympathetic) mode. A study using single-lead EKG monitors attached to subjects receiving Bowenwork sessions showed decreased heart rate variability (a sign of the nervous system relaxing away from sympathetic dominance toward parasympathetic dominance) and significant pain relief in people with fibromyalgia symptoms. The technique works by applying specific Bowenwork “moves” that stimulate proprioceptors embedded within the fascia, muscles, tendons or ligaments that regulate tension patterns in those structures. Neurological signals are transmitted via the spinal reflexes, peripheral and central nervous system pathways that

May 2013 • Les Nouvelles Esthétiques & Spa

trigger an overriding effect of the current tension patterns in the tissues, resulting in a relaxation effect on the entire body. This may occur immediately after each move, or it may happen in the few minutes after the practitioner steps away from the client to allow the process to unfold. In essence, the Bowenwork practitioner is a facilitator, not a manipulator. By applying the moves, the practitioner gives the body specific neurological signals to relax, and then steps back for a few minutes to allow the body to “relax itself.” Compared to many other bodywork techniques, Bowenwork initiates an internal response that stimulates restoration of the body’s equilibrium, rather than an external approach of manipulating areas of tight muscle tension until it is released.

Bowenwork embodies a holistic healing approach by recognizing that the body has the innate capacity to heal itself, given the optimal conditions for doing so. When the body is able to relax into the parasympathetic phase, it can enhance the oxygenation, nourishing and repairing of tissues, activating the immune system to facilitate the healing processes and improving the elimination of toxic waste products. During the hands-off integration periods, clients often report sensations of warmth in certain areas of the body, tingles running up and down the spine or limbs, muscles “unwinding,” and feeling deeply relaxed. Often, loud gurgling of the intestines (peristalsis) may be heard, and some clients even fall asleep during a session! Clients have reported that they find Bowenwork more deeply relaxing and restful than reflexology or massage ther-

apy. During the latter, the therapist is usually contacting and stimulating the body throughout the session. Bowenwork is documented to be helpful for many health conditions; it is not limited to musculo-skeletal aches and pains. It is safe and effective for newborn babies, children, enhancing athletes’ performances and recovery from injuries. It addresses the issues of people suffering from multiple health conditions, ailments of the elderly and frail and discomforts experienced by expectant mothers—even optimizing fetal positioning for birth. From a practitioner’s perspective, there are multiple advantages of using Bowenwork in a bodywork practice. First, it is not as labor intensive as massage and other forms of manual therapies. The physical exertion and consequential wear and tear on the practitioner is minimal. Bowenwork practitioners are less likely to complain about feeling “drained,” since they are able to work on clients for short periods and intermittently disconnect. This reduces their likelihood of experiencing the “burnout” that other bodywork practitioners often do. continues

www.LNEONLINE.com • Page 65

spa|soft tissue therapy


Secondly, observing the mandatory integration of time delays between the sets of moves used on each client allows the Bowenwork practitioner to work on numerous clients at a time. Some practitioners work on two or three clients simultaneously. I have been practicing Bowenwork for 22 years. After developing a repetitive strain injury in my elbow from doing deep tissue massage in 1991, Bowenwork facilitated my recovery. Since then, I have been a busy Bowenwork practitioner without wearing myself out, sometimes seeing more than 10 clients a day! In a spa setting, Bowenwork can be a wonderful modality for clients who are seeking relaxation and relief from aches and pains, but do not wish to remove their clothes or have oils and lotions applied to their skin. Clients can wear light, loose clothing while they are receiving Bowenwork treatments. For clients who cannot lie on a massage table, Bowenwork can easily be adapted for seated or semi-reclined positions. From a scheduling point of view, a Bowenwork practitioner can easily work on two clients within the same hour, and simultaneously provide deeply relaxing sessions for both. Kathryn Jul Schneider, a professional Bowenwork practitioner from Easton, MD, started her career at a nationally franchised massage spa business. She offers this insight: “The basic principles I learned during my Bowenwork training (less is more, feeling for body responses, moves toward the spine for calming) changed the way I gave a massage, and my clients reported better responses.” Page 66 • www.LNEONLINE.com

“I can offer people so much more with Bowenwork than any other modality I have previously learned,” says Wendy Daray, an esthetician and massage practitioner at Oly by Hand in Olympia, WA. “It is a no-brainer for me to recommend Bowenwork.”

Many estheticians work with clients who are recovering from cosmetic surgery, have sensitive skin problems or suffer from stress and other health-related conditions. Bowenwork is an ideal modality for clients preparing for surgery, as it helps them to relax and optimize their internal bodily functions pre-operatively, and supporting them with post-operative recovery by reducing swelling, bruising and pain through very gentle touch. In particular, women who have undergone treatment for breast cancer (chemotherapy, radiation and surgery) and reconstruction surgery have experienced beneficial support from incorporating Bowenwork into their health program. They experienced fewer unpleasant side effects from radiation and chemotherapy sickness, less lymphatic congestion and more energy. In addition, their bodies healed faster after treatments.

Pardy finds that pairing Bowenwork with colon hydrotherapy is very beneficial in helping her clients feel more relaxed throughout their session. Clients who used to require frequent chiropractic adjustments for postural alignment have reported being able to sustain their adjustments for much longer periods after Bowenwork sessions. Estheticians and bodywork practitioners are in a unique position to develop long-term customer-relationships with their regular clients, who often seek their advice on how to support their wellbeing. Bowenwork is not only a great option for pain and tension relief, it is also a wonderful modality to maintain mobility, flexibility and general wellness. As Bowenworkers often say, “Everybody is better with Bowenwork!” n

Photography by Andrew J. Hathaway, ajhphoto@gmail.com

Sandra Gustafson is a registered nurse and a holistic health consultant. She has used Bowenwork in her practice for 22 years. Originally from Australia, she now works in an integrative medical practice in Santa Rosa, CA. Gustafson learned about Bowenwork when she sought relief from a repetitive strain injury of her elbow in 1991, and the profound and long-lasting effects inspired her to learn more. Les Nouvelles Esthétiques & Spa • May 2013

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by Serena Rogers

spa|bring your spa to life Windflower Spa at Hyatt Regency Hill Country Resort and Spa

display to the cash register. Encouraging sales through creative color and commercial retail design is a key element to keeping a customer interested.” At its core, merchandising is the activity of promoting the sale of goods at the retail level. It takes many shapes, in-

Offering innovative guest experiences will keep customers engaged and excited about upcoming promotions.

Every brand and spa director brings their own opinions and points of view to the subject of retail/visual merchandising and events. Yet both of these key elements can benefit from the single refrain: “Bring them to life.” Those four words say it all. There is no one simple answer or solution to creating a fun and dynamic spa environment, but what remains constant is the need to create an atmosphere that engages guests and teams alike. If your attitude is that you have “seen it all” or that it’s “all been done before,” think again. In the spa field, we are so lucky! If we look at things with a fresh eye, we can see that there are endless opportunities to generate unique and memorable experiences. Consider the following statement from DDI, a firm dedicated to display and design ideas: “Visual merchandising takes your consumer from the retail Page 68 • www.LNEONLINE.com

cluding display methods, free samples, on-the-spot demonstrations, pricing, shelf talkers, special offers and other point-of-sale techniques. The popular retailer Sephora finds ways to stay relevant among its target market. With categories like “What’s New,” “Editor’s Picks” and a stream of sales events, they have mastered the retail experience by creating a fun and dynamic environment that repeatedly draws in customers. While spas should not operate like big box retailers, they can adapt and incorporate the methods of various successful retailers in their own way to effectively increase employee engagement, heighten customer loyalty, improve the ratio of retail-to-treatment sales and boost overall revenues. More than ever, spa professionals should be taking cues from our retail partners and applying them to their settings.

According to the American Market­ ing Association, merchandising incorporates the “planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities and at the right price.” We’ve all seen spa retail spaces that look as if they haven’t been touched in years, with outdated products that no longer appeal to even the previous generation—let alone the current one. Keep these tips in mind when creating your visual merchandising plans: • DELIGHT: Create excitement to attract customers into your “world.” • STIMULATE ALL FIVE SENSES: Draw guests in not only with sight, but also with smell (use aromatherapy wisely), touch (set up experience stations), sound (if the music in your retail area is too similar to the rest of the spa, it might deter purchasing patterns) and taste (wherever possible, present samples of your spa menu at the reception area and within retail displays). • FOLLOW TRAFFIC FLOW. Set promotional displays at appropriate locations to naturally draw guests into the retail areas. • KNOW YOUR DEMOGRAPHICS. Always keep the “who and what” in mind. Be clear on who you are attracting and what you are selling them. • BE INSPIRED! Visit other spas and retailers, study their environments continues Les Nouvelles Esthétiques & Spa • May 2013

photo: Windflower Spa at Hyatt Regency Hill Country Resort and Spa

WHETHER YOU ARE LOOKING to increase your retail merchandise sales or planning events to engage new and current clients, developing fun and creative spa promotions will have a direct effect on your bottom line and distinguish you from the competition.

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Long Lasting Performance with Natural Stay True Color Visit us at the ICES Show May 5-6 in Dallas, TX at Booth #2 01 8 7 7 .7 7 7 .2 3 0 5 w ww. os mos i s s k i nc ar e . c om


and adapt some of their features to your setting as you see fit. Beyond merchandising, spas have the unique opportunity to create fun and diverse programs and events that encourage more people to get involved. Offering innovative guest experiences will keep customers engaged and excited about upcoming promotions. Carol Cox, director of Windflower Spa at Hyatt Hill Country, came up with an idea last spring that created buzz for the resort, increased her capture ratios, brought a spike in bookings and improved retail sales over the previous year’s figures. She explains her concept: “Quality time with families is extremely precious. With this in mind we introduced Family Day, a day when guests of all ages would be welcome to experience all that the spa has to offer. A new facial bar service was introduced, which offered a group-style facial class

on the importance of skin care. As a result, parents booked multiple services for themselves, knowing that their children were welcome at the spa.” Instead of sticking with her traditional menu offerings, Cox and her team came up with a creative way to attract a wider audience and engage her target clients. They made it fun and memorable! REMEMBER: Promotions and events should never come across as an afterthought. When you change the offer, make sure the printed collateral or brand delivery changes too. Otherwise, your guests and teams won’t regard the new offer as genuinely unique. So, as you begin to think more about how to transform your retail environment and create original events, make sure the result is a fun experience that is accessible and interactive. It should be easy and enjoyable to take advantage of your products and services!

Being innovative does not have to be intimidating. No one is expecting fireworks, but a spark of creativity and a blast of fun will breathe new life into your spa promotions for a more impressive bottom line. The sky’s the limit! n Serena Rogers is the founder and managing director of Nika Consulting, Inc., a global consulting firm specializing in spa projects, concept and brand development. She has developed and managed boutique and luxury operations in North American, Asia and the Caribbean. Contact her at serena@ nikaconsulting.ca or 1.866.833.6452. Visit www.nikaconsulting.ca for more information.

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Les Nouvelles Esthétiques & Spa • May 2013

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by Sofia Ponce de Leon

spa|stretch zone flexibility in the spa

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Jorden Gold, founder of Stretch Zone Method, recommends this technique for baby boomers

in their minds and bodies and have lost their full range of motion. The Stretch Zone Method was created by Jorden Gold, a leading expert in practitioner-assisted stretching. Gold invented the Conversion Kit, which converts any standard massage table into a practitioner assisted stretching table. The adjustable belts, pads and straps allow the specially trained practitioners to follow the Stretch Zone Method protocols developed over the last dozen years to stretch the client. The “Stretch Back the Years™” method goes back to a time where peace and relaxation were common goals. As the prac­titioner continues in a systematic progression, he or she gently guides the portion of the body that is being stretched a few degrees past the active range of motion, which then help guide the movement back to zero tension to prevent the muscles from over-stretching.

certification course of complete stateof-the-art performance enhancement modalities. They provide in-house or onsite training and support for those using Stretch Zone methods, skills and procedures, so that they may proficiently offer the service to their clients, along with necessary documentation. n Find more information about Stretch Zone Institute at www.stretchzone.com. Contact them at 786.302.8039 or getyourstretchon1@stretchzone.com.

Sofia Ponce de Leon was born and raised in Miami, FL. She has majored in communications at Miami Dade Com­ munity College, and is transferring to the Florida International University School of Communications to major in public relations. Ponce de Leon is an intern at Ocean Drive Magazine. Les Nouvelles Esthétiques & Spa • May 2013

photos courtesy of The Stretch Zone Institute

STRESS, UNFORTUNATELY, IS A part of everyday life. It puts an emotional strain on the mind and body, which causes tension to form in our muscles. This, in turn, can create discomfort and make it very difficult to achieve a state of relaxation, which is important to living a healthy life. Stretching plays a key role in calming the mind and body. Although stretching is associated with preventing physical injury, it has several other important uses as well. Variations of practitioner assisted stretching techniques are now being incorporated into programs at world class spas, health clubs and professional sports teams. Stretch Zone, founded in 2004, is the country’s leading provider of Practitioner Assisted Stretch Therapy, helping pro-athletes, A-list celebrities and the wealthy with their overall health, injury prevention, performance enhancement and recovery. The muscle relaxing abilities of stretching techniques, combined with the tranquility of a spa setting, make it easier to calm the mind and come to peace with life. This is where the Stretch Zone Method comes into play. It is more than just a product or service you can add to your spa; the new business model consists of “stretch cells” designed to target different parts of the body, enabling businesses to benefit from a new revenue stream. One of the primary target groups for this method are baby boomers. The members of this generation have had many experiences that may have caused stress

Each method involves a series of stretch cells, which are fully customizable to the client’s objectives. These controlled stretching techniques are broken down into five to ten minute sequences that work with the nervous system, which helps to drastically improve muscle symmetry, range of motion and physical performance, as well as alleviate rheumatic pain. The revolutionary Stretch Zone Method is the only complete stand-alone practitioner assisted stretching program. It is a complete proprietary system of methods, protocols and continuing education workshops with full marketing support. The workshops offer a practitioner

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The Scarlett Berry Wax With Acai from Satin Smooth® is infused with natural extracts of the anti-inflammatory red currant and antioxidant acai berry to nourish the skin. The soft wax is intended for thin wax applications and hair removal on all body parts. It is formulated for medium to coarse hair and sensitive skin. www.satinsmooth.com 800.366.5391


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LATEST DEVICE LAUNCH! Bio-Therapeutic is excited to announce the launch of their latest device, the bt-accent™ AIR. The cutting-edge infusion device redefines oxygen services with its compact profile, ultra quiet purification system and diverse precision accessories. It features three unique service options that help target a variety of skin types. The btaccent AIR can be used as a stand alone service or as part of a layered facial. Skin is left soft, radiant and glowing with rejuvenation, says the company. www.bio-therapeutic.com 800.971.6438

SENSATIONAL SHAVE Add a new option to your hair removal retail lineup this spring with the Shaving Gel for Women from Lady Burd Cosmetics®. The hot pink soft gel, enriched with aloe vera and grape seed extract, naturally lubricates and protects the skin for a silky smooth shave, says the company. www.ladyburd.com 800.345.3448

BRONZED BEAUTY The Premium Sunless Solution from Norvell® is a handheld sunless tanning spray designed to produce a natural, quick-drying and long-lasting “just off the beach” tan! Breakthrough micronutrient technology delivers a potent blend of vitamins and antioxidants to boost the skin’s inherent glow. The natural formula works with the skin to create a customized shade of color, says the company. Norvell handheld sunless spray is formulated for use within any handheld HVLP spray system. www.norvellsunless.com 888.829.2831 Les Nouvelles Esthétiques & Spa • May 2013

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Help your clients banish unflattering cellulite and dry skin with Forever Young Exfoliating Scrub from Christina Cosmeceuticals. Formulated to exfoliate and firm skin, diminish cellulite and gently peel away photo-damage, this cleanser helps to repair any harsh effects of winter, says the company. Skin is left looking and feeling smoother and more hydrated than ever before! www.christina-cosmeceuticals.com 888.604.6268

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NATURALLY NONINVASIVE LightStim® for Wrinkles is non-invasive, requires no surgery, harsh chemicals or lasers, and is safe for all skin types. No recovery or downtime is necessary after use. The combination of amber, red and infrared LED light is the unique and effective way that LightStim creates collagen and elastin, and reduces fine lines and wrinkles, says the company. www.lightstim.com 800.298.4010

SYNERGISTIC SOLUTION DermaFrac by Genesis Biosystems combines microneedle technology with the infusion of high grade serums. The painless treatment stimulates the body to start the rejuvenation process. Crystalfree microdermabrasion and LED capability work to provide a profitable treatment that improves fine lines/wrinkles, skin hydration, pigmentation, acne, scars, stretch marks, sun spots and uneven skin tone. www.genesisbiosystems.com 888.577.7335

CUTTING-EDGE DEVICE WISHPro® by Synoia, distributed by Esthetique Solutions Group, combines magnetic infusion technology with microcurrent, LED or magnetic pulse to deliver specialized serums deep into the skin. WISHPro is wireless and infinitely expandable, providing a cost-effective way for estheticians to incorporate equipment into their practice. A 15-minute treatment provides immediate results, says the company. www.esthetiquesolutions.com 855.947.4776

Les Nouvelles Esthétiques & Spa • May 2013

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877.225.0233 PFBVanish.com Say you saw it in LNE & Spa and circle #229 on reader service card


party with a purpose by Patti Biro

ideas, samples and hands on support to ensure that your event is a WOW! Businesses that target a similar market may wish to participate in the event, as well as help promote it to their clients. For example, a local cupcake business or tea room that could provide refreshments and contacts would make a great partner. This is a win-win for both businesses!


Purpose There are hundreds of reasons to host a special event. You may have a new service or location, or maybe you just need to increase your visibility. Clearly defining the purpose of your event is critical to being able to measure your results after the event. Special occasions such as graduations, Mother’s Day, Grandparent’s Day and summer vacations are all great inspirations to create a theme for your event. Use the theme to promote services, gift certificates and retail sales. Every month has at least one special holiday to highlight. Page 78 • www.LNEONLINE.com

Once you have defined your purpose, write it down. Now you are ready to move onto the next P.

Planning Spending time planning ensures success. Many spa and salon events are less than successful due to a lack of planning time. Create an action plan to guarantee great turnout. You will need a minimum of two months lead time, and three months is even better. Take a calendar and jot down ideas for each month of the year. Planning includes establishing four key elements: budget, timelines, potential partners and responsibilities of all staff or associates. Create an event planning sheet so that your good ideas and final decisions are recorded. Have you ever planned a wedding—or seen a bridal planning guide? A special event is similar. Consider all the small details ahead of time to create a stress free experience for your staff and guests. Partners are those related businesses, vendors, supporters or referral sources that will help you promote your event. Don’t be afraid to ask your vendors for

Track your results After the event, gather your staff and partners to share success stories. Revenue and retail sales data as well as the intangibles (such as the number of new faces at the event) are all valuable for future planning. n

Patti Biro has more than 25 years of experience designing and implementing professional education and client education programs. She is the creator of Elder-ssage™, a massage therapy program focusing on the needs of aging adults, and the owner of Patti Biro and Associates, a professional education consulting company. Biro is a frequent lecturer for the International Medical Spa Association. Les Nouvelles Esthétiques & Spa • May 2013

photo: bikeriderlondon/Shutterstock.com

MANY SPA OWNERS HAVE HOSTed an open house or special event. If you are among them, was your function as successful as you wanted it to be? Hosting an event can be an effective marketing tool to create traffic and promote services and retail sales. There are three “Ps” to creating a great event. Purpose, planning and promotion. Create a plan for success by following these steps before your next event.

Think about how to reach your party attendees using an “inside/outside” approach. Inside strategies include displays, website information, partner referrals and invitations in the spa or salon. Outside strategies include displaying banners outside your business, guest ambassadors, social media marketing and postings on partner and event web sites. Create a list of every strategy you can think of to get the word out.

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THE SPA BUSINESS IS ALL ABOUT making people look and feel good— and everyone looks better when they’re smiling! That is why creating a fun and engaging work environment is so important for both your clients and your staff. By adding a dash of sociability to your business, you can create a high level of excitement and enthusiasm that will be contagious among your staff and give clients a great experience that they will want to share with others. So, how do you make your spa more sociable while still keeping it a place of relaxation and rejuvenation? This is an important question to ask—you don’t want to give up something that many of your clients cherish: a place where people can come to get pampered or discreetly receive treatment for their skin issues. I think a good solution is to set aside certain dates and times for special events that will “trickle down” and create a welcoming aura for your business.




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At my medical spas, we hold two separate events. One is called “Skin Scene,” and the other is called “Spa Scene.” The events are held on a monthly and bimonthly basis, respectively. Skin Scene is an event for potential new clients. These are people who have not come to our med spa before, but have expressed an interest in learning more about laser hair removal, intense pulsed light skin rejuvenation, radiofrequency skin tightening, cosmetic injectables or one of the other medical esthetic services we offer. They have expressed this interest either by filling out a form on our website or by responding to an event invitation posted on our website or Facebook page. This Skin Scene event is held at our facility, and we create an ambiance. We lower the lights, put on some soft jazz music and serve appetizers and specialty non-alcoholic cocktails. By setting up the event this way, we create a classy, fun, luxurious atmosphere for people to unwind and relax while they chat with one another and our staff. After about a half Les Nouvelles Esthétiques & Spa • May 2013

photo: Yuri Arcurs/Shutterstock.com

Special events

hour of socializing, we invite our guests to watch a live demonstration of one of our procedures. This is a great way for people to get a firsthand look at what we do. In my experience, it has always been a successful tool. Many people may have heard of laser hair removal or radiofrequency skin tightening, but they have no idea what the procedure is really like. This shows them how the procedure works. In addition to its educational value, a live demonstration is fun and exciting because potential clients get to see a high-tech machine zapping someone with a magic wand-like handpiece, and they get to hear about the amazing results! To raise the excitement level even higher, we have a drawing after the demonstration, where we give away gift certificates for specific med spa treatments. The second event that I mentioned is called Spa Scene. It is similar to Skin Scene, but it is an event that we hold to thank current clients for their continued business. In essence, it is a customer appreciation event. At Spa Scene, we also serve appetizers and non-alcoholic cocktails, but the idea behind the event is to show our clients that we value them.

top to bottom: Ahmad Faizal Yahya /Shutterstock.com; Dean Bertoncelj/Shutterstock.com

In addition to its educational value, a live demonstration is fun and exciting because potential clients get to see a high-tech machine zapping someone with a magic wand-like handpiece.

As they have previously had a positive experience with us, we also encourage them to explore other services that they may not have considered before. For example, if someone is a long-time laser hair removal client, we may suggest that they also try a laser skin rejuvenation or microdermabrasion treatment. You may be thinking to yourself, “I’m in the spa business—I’m passionate about skin care, not party planning!” But organizing simple social events (or hiring a someone to do the work for you) is a great way to build your brand. Success in the spa industry is largely based on word of mouth, so you want to give consumers something great to talk about. In order to increase the organic visibility of your spa or salon to stand out from the rest, give your clients a memorable experience that they will want to share with their friends.

Building a buzz When you are planning your event, think of other local businesses (that you do not directly compete with) that may have customers who are interested in your services. Visit the owner and find out whether he or she would be interested in working with you to promote the event in exchange for giving a bonus to his or her clients. For example, a local gym may be willing to pass out gift certificates for $10 off a treatment, along with flyers for your event. While you work to get the word out about your event in your local community, you also want to create a nice buzz in the online community. This is where social media comes in. According to the website socialskinny.com, social networking is the most popular online activity. In fact, their data shows that 22 percent of all time spent online is on sites like Facebook and Twitter. With numbers like that, this new age of networking is something you simply can’t ignore. Socialskinny.com’s statistics show that 90 percent of marketers use social media for business purposes, with 93 percent of them rating these tools as “important.” By now, your business should have its own Facebook page (if not, create

While you work to get the word out about your event in your local community, you also want to create a nice buzz in the online community. one now). On your Facebook page you will see a tab labeled “Events.” Click on this tab and follow the steps listed to get the details of your social event out to your fans (all the people who “like” your page). You can then choose to publish your event to your timeline and/or send invitations. Because Facebook is updated frequently, check the Help section to make sure you have the most up-to-date info on how to create a Facebook event. On Twitter, post info about your event and encourage your Twitter followers to share your content, reply to your tweets and include a hashtag. The definition on Twitter’s site describes a hashtag as something that was developed organically by Twitter users as a way to separate messages based on categories. To create a hashtag, you use the number symbol (#) in front of a list of key words, phrases or topics in your tweet. For example, if your spa is holding an event in Arizona, you may want to use the hashtag #spapartyAZ or #AZSkinScene. Because you can create your own hashtags, have fun by coming up with creative and catchy lines! For more info on hashtags, check out the Help section on Twitter, or search for articles and how-to guides on Internet marketing blogs. When using social media to promote events, it is best to start early and continues www.LNEONLINE.com • Page 81

business|spas get social

follow up with a personal message (a tweet on Twitter or a private message or wall post on Facebook), or if you have the email addresses of the interested folks, you can contact them via an email blast. An email blast is a great tool to communicate with people who have expressed an interest in a product or service you are offering. If there are fewer than 100 people on your email contact list, you may want to add the addresses manually. If you do this, be sure to protect people’s privacy by sending the email to your own email address, and include your guests’ email address in the blind carbon copy (BCC) line only. If you have a large number of addresses, you may want to look into purchasing “bulk email” software that will better enable you to manage your list. An additional benefit of this software is that you can get email metrics to find out how many of the emails were actually opened by the recipient, or how many

people visited a web link you included in the email text. While you may want to start adding everyone you know to your email list, keep in mind that the number one rule of email marketing is no spamming! The best practice is to only send emails to people who have agreed to be on your email list, either by signing up at your spa or by registering for an event or promotion through social media.

Tailor your plan to fit your business While everything discussed here may seem like a lot to put together (especially if you are the owner of a boutique spa or an independent contractor), you can simply take bits and pieces from this article and incorporate them into your own business plan. If you don’t want to hold two separate client events, you can hold one. You may want to hold an event every six months instead of every month. You can determine what is best for your business.

The goal of this advice is to get you thinking outside of the box, so that you can come up with ideas to make your spa stand out from the crowd. We are in a people-based business, and it is always a good idea to think of new ways to make your clients smile. n

Louis Silberman is president and founder of National Laser Institute, the largest cosmetic laser and medical esthetic training center in North America. An expert in medical esthetics, Silberman is a medical spa owner and nationally recognized author, marketing speaker and business consultant. Contact Silberman at 800.982.6817 or louis@nlionline.com.

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Les Nouvelles Esthétiques & Spa • May 2013

Visible Skin Rejuvenation with Himalayan Red Rice Stem Cells

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Toll-Free: 1-888-316-3683 Ph: 1-909-923-0832 Fax: 1-909-923-0812 Email: info@dr-jeff.com Web: www.dr-jeff.com Say you saw it in LNE & Spa and circle #248 on reader service card

by Chris McCrory

AS ENTREPRENEURS, LEADERS, managers and humans, we instinctively seek to identify problems. The bigger ones are usually easier to identify, and once they are, you can start to address them. While solving the problems may not be easy, at least you have a sense of what needs to be done and can take action. The smaller problems, however, are often hidden, overlooked or simply ignored. “It’s just the way it is,” is a common refrain. Another common excuse is: “It’s always been done this way.” The solutions, however, typically rest on your shoulders if you are a business owner. If you are not going to call the shots, who will? It doesn’t have to be that way. With an engaged staff, you have an army that is not only ready to address whatever

issues your business may face, but also poised to identify opportunities to grow and improve. Creating an employee experience that is uplifting, rewarding and meaningful makes them more engaged in their work and the business itself, giving them a sense of real ownership in its success. In the bestseller The Power of Habit, author Charles Duhigg tells the story of how former Treasury Secretary

“FEELING LIKE YOU ARE ABLE TO MOVE FORWARD ON A DAILY BASIS ENGENDERS REAL JOY.” Paul O’Neill brought Alcoa back from the brink of failure by engaging the entire company (tens of thousands of people at sites around the world) in achieving a singular purpose—zero accidents resulting in a loss of work time. Workers went beyond simply identifying issues that could lead to such accidents, which is vital in and of itself, and began identifying other opportunities for the company to grow and become even more successful. We tend to believe that employees want more pay, better benefits or added responsibility to be happier at work. It is true that we must compensate our employees fairly for the work they do and the value they bring. But by and large, what employees want most is a sense of accomplishment. In the February 2013 issue of Inc. Magazine, Harvard Business School professor and co-author of The Progress Principle Teresa Amabile notes, “Of all the things that contribute to a happy workday,

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the one thing that stands out … is making progress on meaningful work. Feeling like you are able to move forward on a daily basis engenders real joy.” This philosophy leads to a simple equation: happy employees = happy customers. Harvard professor Francis Frei has done some remarkable research and teaching in this area. You can get great insight into her work from her book Uncommon Service, co-authored with Anne Morriss, where they recount successes at such companies as Zappos, Rackspace and Southwest Airlines, among others. These companies succeed because they are able to deliver a much higher level of service than most of their competitors. And they have much higher employee satisfaction rates as well.

Establishing the culture True engagement starts with your culture. We normally associate business culture with large organizations (and not always in a good way). But even if it is just you, setting this framework is vital because it allows you to inform everyone, internally and externally, what is important to you. The culture at PCA SKIN® truly reflects what we value—intellectual curiosity (a constant thirst for learning), an enthusiasm for serving others, and the highest standards of ethics and values. This is just a start. To be considered for our team, you must demonstrate these values, as well as be able to push our existing culture forward, making all of us better. It is no small task. Once you have articulated what you want the culture to be, you must repeat it often and have little to no tolerance continues Les Nouvelles Esthétiques & Spa • May 2013

photo: Monkey Business Images/Shutterstock.com


enhancing employee experience

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business|enhancing employee experience for deviation from it. The repetition is a constant reminder of what you want the business to be. While it will be somewhat repetitive by definition, it will hold its meaning when you are able to use specific examples of the culture in action.

Purpose When your team comes to work every day, do they do so with a sense of purpose? Hint: Being more profitable or creating more value for you as the owner does little to give meaning to their work. For example, the core of Google’s mission is “to organize the world’s information and make it universally accessible and useful.” It is a lofty goal, yet it is entirely attainable. Every day, Google workers can have a real feeling of accomplishment as they strive to achieve this. Create a vision for your practice in terms of what it will mean for your customers. With each person coming through the door, your staff will know what they want to achieve with the treatment, and feel a deep satisfaction when they deliver those results. What could be more empowering?

Training The most efficient and least costly way to bring new members onto the team is to hire someone who needs no additional training. This is not the most effective. If you want to get the most out of your team and enable them (and your business) to reach their potential, invest in their training. For example, seek opportunities for them to expand their knowledge base, learn new protocols and get a deeper understanding of skin physiology. All of these steps will allow them to be more successful in the treatment room, delivering better results for your customers, not to mention your bottom line. When it comes to investing in your staff’s training, there are often concerns about individuals leaving to go somewhere else, and a feeling of having “wasted” money on training them. This can be a legitimate fear; however, if you are building the right culture, hiring well and instilling a real sense of purpose in your employees’ work, they are far less likely to leave. In fact, they will be much more loyal, wanting to stay and prosper. Page 86 • www.LNEONLINE.com

“Get caught being good” As mentioned earlier, we often find ourselves triaging issues, seeking to correct things that have gone wrong. This is an important aspect of running a business. But when you want more engagement from your team, it’s not enough. In addition to the seemingly constant troubleshooting, look for bright spots. The school my kids attended put it another way: “Get caught being good.” This sounds easier than it is because it forces us to pay attention to what our team is doing, and to make the time to recognize the effort and the outcomes. When I do this, I have found that the best form of communication is a handwritten note. The next best option is a face-toface conversation. An email or a phone call will also suffice, but these forms of communication are not nearly as impactful to the recipient.

Outside interests We all have lives and interests outside of work. These give us further meaning and purpose as individuals. Nurture that. Find ways to support your employees’ interests. Perhaps there is a volunteer organization of great importance to a team member, or maybe there is a local non-profit you can support by donating free services. Forming these connections in the community is a smart business move, and very rewarding.

Performance reviews Having put all this effort into creating an excellent employee experience and engaging them further in your business, you would be remiss not to conduct periodic performance reviews. This can happen on a quarterly, semi-annual or annual basis (any more or less frequently is counterproductive). The majority of the review needs to focus on how well the employee demonstrates the culture, lives the purpose and performs in the role. It will be most helpful to use specific comments and examples for each element of performance as opposed to a rating system. For example, saying, “Jane sought out and learned a new protocol for treating aging acneic skin

and made a point to share what she learned with her co-workers,” is much more powerful and useful than rating someone as a “4” or circling that she does something “almost always.” The most effective performance reviews will be a learning experience for both of you, identifying opportunities for improvement and illuminating concerns that need to be addressed. It also shows that you have been paying attention to their work and have noticed how they interact with the team and customers. It also shows that you are focused on what you have established and recognize its importance to the business.

Theory and practice This article has covered the theory behind creating employee experience, supported by examples you can implement right away. But theory isn’t practice. Creating greater engagement with your employees takes work. Your staff won’t engage or have a great experience (nor will your customers) if you only talk about it or try to say the right things. As a former colleague of mine was fond of saying, “After all is said and done, more is often said than done.” You must establish the culture. You need to give your employees purpose and meaning in their work. You have to act. n

Chris McCrory is the COO of PCA SKIN®. He previously served as the chief financial officer and brand oversight director for the company. McCrory spent four years as the director of professional and public education for the Louisiana Organ Procurement Agency, and filled several leadership roles at Sazerac Company, Inc. McCrory received his M.B.A. from the University of Kentucky, and is an alumnus of the Harvard Business School Executive Education Program. Les Nouvelles Esthétiques & Spa • May 2013

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Les Nouvelles Esthétiques & Spa • May 2013

photo courtesy o Bio-Therapeutic

business EXPERTS ESTIMATE THAT THE AVERage adult will make upwards of 35,000 decisions during their waking hours— each and every day! While this sounds unbelievable, it is true. From the moment we open our eyes in the morning until our heads hit the pillow at night, we are decision making machines. What time should I get out of bed? How many times should I press the snooze button? Coffee before shower or shower before coffee? What do I wear? Where do I park? Up to 85 percent of the decisions we make each day are done so at nearly subconscious levels, driven primarily by our habits and environment. These rudimentary decisions allow us to function each day, and literally take us from point A to point B. They also have an incredible impact on who we are, what we do and what we accomplish in life. In addition to our rudimentary decision making process, we are also busy making more sophisticated secondary decisions that involve priorities, objectives and the immediate future. Which work do I complete first? Who I am having dinner with tonight? Should I ask the client if they would like to purchase the recommended product? Secondary decisions begin to climb the ladder of consciousness and concern, as they usually involve other individuals and come with more risk. For example, there is no consequence from deciding to have your coffee either before or after your shower; however with work, if you choose to do the wrong thing first, it could mean the difference between success or failure. Secondary decisions account for as much as 10 percent of all the decisions we make. Complex decisions are just that— complex. They are defined by the inherent maximum risk value and their permanent nature. Possible examples of complex decisions include choosing to start your own business, purchasing a new house, deciding what school to send your children to or picking a partner. They are decisions that you feel will have a dominant impact on your life and future, for better or for worse. As a result, they are the most emotionally stressful, taxing and difficult decisions to make. Because of this comMay 2013 • Les Nouvelles Esthétiques & Spa

Secondary decisions are often the most challenging for skin therapists to act upon, as they involve future planning, money, and what many view as “sales.”

plexity and the intense analysis needed to complete the decision making process, complex decisions—which make up a mere five percent of the total decisions that we make—are often never made at all. As incomplete as it sounds, it is true. Hence the reason many feel as if they are on a “treadmill,” working hard and going nowhere. Complex decisions are heavily tied into, and in many cases mirror, our life goals. Therefore, they serve as the leader or pillars in life that rudimentary and secondary decisions adhere to. A lack of complex decision making leads to having aimless, empty direction.

Environment and habit As environment and habit lead 85 percent of our decisions each day, it is important to understand how each impact our day to day lives and business, and how we can modify them to work in our favor. Does our environment create habit, or do our habits create our environment? The answer is that they are reciprocal, in that they both support each other. A dark and dim lit treatment room, for example, suggests a quiet, relaxing atmosphere with minimal conversation. In response to this environment, the

skin therapist habitually says very little before, during and after the treatment, and wonders why her retail sales are so low. A well lit energetic “room less” mini service environment suggests communication, customer interaction and education, as well as a quick and effective service that has been proven to yield as much as five times the amount of retail sales with the same skin therapist. Creating a “green” environment where every bottle, can and box has a reminder to recycle posted on it has changed the culture of our world. It is now a rudimentary habit to sort the trash, segregate the glass from the bottles and recycle. This subtle environment change has had a profound effect on our habits, and these new habits reciprocally strengthen the recycling environment.

Changing an environment Many believe that change cannot be so simple, and therefore overlook the small rudimentary details while pining over complex decisions and projects that often fail to come into fruition at all. The reality of the matter is that small changes, when aggregated together, can have a profound impact on your business and your life. In addition, it is generally easy and quick to make these decisions due to their simplicity and manageable nature. Building out a new treatment room could take the better part of a year by the time you factor in design, permits, contractors and financing. It could also cost you upwards of $100,000. It could take months to settle on this type of complex decision, and could become so overwhelming that it does not happen at all. Creating a mini service environment with all of the new innovative hand held tools and technology of convenience available can be initiated for a minimal investment. This exciting new idea is easy and low risk, and can be initiated without delay! As simple signage, symbols and education have been instrumental in leading the green revolution, the same concept and philosophy can work to modify your environment. Placing simple signage on acrylic stands on the retail shelves, front continues www.LNEONLINE.com • Page 89

business|decisions, decisions, decisions… desk, mini service area, treatment rooms and team break rooms is an excellent way to begin to change the environment and communicate this direction to your clients and your team.

Secondary decisions Secondary decisions are often the most challenging for skin therapists to act upon, as they involve future planning, money, and what many view as “sales.” Secondary decisions can also be greatly affected by your environment. For example, a sign at the front desk that says “Ask me about today’s special” will prompt most clients to ask the question, which gives the skin therapist the green light to do her thing. Using similar signage and reports for your internal team is a positive and productive way to keep them on task with their secondary decisions. Daily reports on their month to date activity in service and retail sales—as well as their daily goal to stay on task—allows them to quickly understand what needs to be

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done. This inherently feeds into their subconscious and helps align their rudimentary and secondary decision making processes, all while creating an energetic environment with friendly and inspiring competition, which is positive for the entire team. Preparing reminder notes in each client file about recent products purchased and upcoming service strategies helps the skin therapist remember to quickly discuss this with each client during their consult, service and before they leave. A copy of these notes can also be given to the client to take home after the service, where he or she can consider the ideas further. When combined with a quick follow-up call and/ or email, this is usually enough to get the client moving in a positive direction—your direction!

Complex decisions As complex decisions primarily represent our long term goals, it is necessary to make them and necessary to discuss them. One of the most common failures of long term goals and complex decisions is that they are usually viewed as a one time deal, in that we are going to pull the trigger once and never have to think about it again. In reality, this could not be further from the truth. Once a long term goal is established (complex decision), it is thought about and visualized daily. In short, your long term goals are the line leaders of your life—you live them. This then works naturally to help align your rudimentary and secondary decision making process, as they are always being subconsciously cross checked against your long term goals. For example, if your long term goal is to become a skin care technology expert, it is an easy and sensible decision to sign up for a micro-current class and make an investment in skin care technology. In the end, it is the aggregate of all your decisions that ultimately define who you are, what you do, and what you accomplish in life. Each one of your decisions is important, and each one impacts your destiny. When you reflect upon who you are and where you are, it is representative of the decisions that you have or have not made throughout your life— whether you like it or not. Own this responsibility and embrace it. The thought of change is overwhelming, and seemingly impossible at times. But the reality of the matter is that you have 35,000 chances each and every day to make it happen. You are in control. n

David Suzuki, president of BioTherapeutic, Inc., has been an active licensed member of the esthetics industry for more than 18 years. He is an authority on technology and regulatory issues, including FDA submission and acquisition. Suzuki serves as an advisor to institutions and state boards, writes for numerous industry publications and journals and conducts educational seminars and classes. E-mail him at dsuzuki@bio-therapeutic.com or visit www.bio-therapeutic.com.

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Les Nouvelles Esthétiques & Spa • May 2013

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On March 14, 2013, IMAGE Skincare unveiled their new products at cocktail party style events throughout the world in its second annual Worldwide Launch Party. Skin care professionals were invited to see, smell, feel and purchase revolutionary new products before they became available to the rest of the world. “Last year’s event was a huge success. Each year IMAGE Skincare just gets better and better. I’m thrilled to unveil our new products to the world,” says Janna Ronert, CEO and founder of IMAGE Skincare. Participating cities included New York, Dubai, Beverly Hills, Chicago, Berlin, London, Las Vegas, Hong Kong, Miami, Milan, Sydney and many others. In total, more than 85 parties were held worldwide. www.imageskincare.com 800.796.SKIN

Bio-Therapeutic’s new South Africa distributors, Lee and Bobby O’Brien, spent a week in Seattle, WA at the company’s corporate headquarters to finish strategizing for 2013 and the “Get your Tech On” road show, which highlights btGEAR, bt-ACCENT and select bt-PRO technology, as well as their bT-Ceuticals line. www.bio-therapeutic.com 800.971.6438

EDUCATIONAL OFFERING DermaMed Solutions is pleased to announce their new esthetics educational series, “Multitasking Moneymaker: Five Innovative Ways to Use Microdermabrasion.” The seminar series features step-by-step protocols and the scientific rationale behind the treatments. “There’s no question that microdermabrasion is a great way to treat acne, improve overall skin texture and stimulate skin cell regeneration,” says Ginger Hodulik, vice president of research and development for DermaMed Solutions. “In addition to facial treatments, there are many other ideal uses for this versatile workhorse all over the body.” DermaMed’s educational seminar will feature five alternative uses of microdermabrasion to alleviate common conditions and put money in the bank. www.dermamedsolutions.com 610.358.4447

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BUSINESS SUCCESS Success From the Start: Business Principles for Massage Therapists, is written to guide thousands of massage therapy students and professionals on a positive business path. Written by Debra Koerner, co-owner of imassage, Inc., and published by F.A. Davis Company, Success From the Start consists of 10 chapters that embody all business aspects of starting and running a successful massage practice— for everyone from employees to independent contractors and entrepreneurs. www.fadavis.com/product/ massage-success-fromstart-koerner

OVERSEAS PARTNERSHIPS PCA Skin® is thrilled to announce two new partnerships with international distributors. BIO-ESTETIC in Poland offers top quality products and a range of professional treatments for medical esthetic and dermatology clinics. DERMAESTHETICS in the Netherlands brings 40 years of experience as a supplier of results-oriented brands and innovative treatment techniques. www.pcaskin.com 877.PCA.SKIN


NEW SERVICE BOOKING APP! The new mobile application Booker is revolutionizing the way spas and salons operate with its innovative service management platform. More than 16,000 small business owners are already using the new app, which offers mobile booking, buying, promoting and business operations, features that enable technology savvy spas and salons to stay competitive. www.spa-booker.com/features/mobile

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Les Nouvelles Esthétiques & Spa • May 2013

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Page 96 • www.LNEONLINE.com

It is important that you never try to force an essential oil to “fit” your preconceived notions in your treatments.

in different ways. For instance, lemon is wonderful for clients (or technicians) who are feeling sluggish or depressed, as it is an energizing, uplifting aroma that clears negative energy while simultaneously lowering blood pressure. Frankincense, on the other hand, is ideal for those who often have racing thoughts and are never able to fully relax. This natural sedative slows and evens breathing patterns, and clears the head while promoting sleep. It is important that you never try to force an essential oil to “fit” your preconceived notions in your treatments. One of the beautiful mysteries of essential oils is that the same aroma will bring up different feelings in each person. Your body will naturally be drawn to the essential oil that you need at that particular point

in your life, and this will change as your circumstances evolve. It is imperative to customize your oil selection to the preferences or needs of each client. It does not matter that vanilla is considered by many to be a comforting aroma, it will not be comforting to a client who has a disturbing association with that scent or just simply does not like the smell. Finding alternatives should never be a problem; there are plenty of oils to choose from. It would be very easy to fall prey to feeling overwhelmed when working with essential oils. The best advice I can give is the same advice I was once given myself, which is to smell tiny pieces of a paper with just a drop of essential oil. Have a partner label each with only a number so no preconceptions are present, and then choose the one that you are most drawn to. It does not matter if it is a scent you have smelled a thousand times or never before. You will know when you have found the right one. The olfactory system is powerful, and will make the best choice for the body. This is the reasoning behind the popular saying, “the nose knows.” If the guest is irritated or dislikes an aroma, do not use it. Offering a pleasant and satisfactory essential oil will help the guest to relax, feel at ease and be able to accept the rest of the treatment with great results. Hopefully, you will have inspired your guest to become fascinated with essential oils! n

Gena Flores is a licensed esthetician, instructor and contributing author to Les Nouvelles Esthétiques & Spa magazine. She is passionate about mentoring other spa professionals, and volunteers her time as the director of the National Aesthetic Spa Network for the Midwest. Les Nouvelles Esthétiques & Spa • May 2013

photo: Matka Wariatka/Shutterstock.com

MANY SPA PROFESSIONALS first became fascinated with essential oils in their esthetic or massage classroom. I was fortunate to have an esthetic teacher who believed in going beyond the basics, and wanted to introduce us to all the possibilities a career in the esthetic field could offer. Introduction to aromatherapy can be a little confusing for the novice, and there may be additional information to confirm the validity of how smelling and sniffing can create a dynamic change, mentally and physically. I cannot deny that I too was once a skeptic, but I couldn’t dismiss the way the aromas made me feel. Since I could not explain it, I sought to learn more about the study of aromatherapy, and my life has never been the same. According to the Farlex Medical Dictionary, aromatherapy is “the therapeutic use of plant-derived, aromatic essential oils to promote physical and psychological well-being.” As a spa professional, this opens up the potential to enhance your client’s life with little cost or effort. Essential oils, which are deceptively powerful, are now easily accessible and can be used in a variety of ways. Do not use any essential oil in your practice that you have not thoroughly researched. Also

note that unless you are a trained aromatherapist, using essential oils on pregnant or nursing clients is not recommended. In the treatment room, you can promote relaxation and feelings of peace for yourself and your customers by knowing which essential oils are recognized for these key traits. There are many choices, so choose the ones that you feel a positive personal connection to. Popular choices for essential oils include chamomile, frankincense, jasmine, lavender, lemon, neroli, orange, rose, sandalwood and vanilla. All are known for promoting healthy thoughts and feelings


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hela spa:



EVERY DAY, SAVVY URBANITES ESCAPE THE BUSTLING intersection at M Street and Wisconsin Avenue as they enter Hela Spa in Georgetown, a historic commercial, entertainment and residential district located in the northwest region of Washington, DC. Like all spa-goers, guests at Hela Spa are seeking solace. They find this here, where the delightful scents of wonderful aromas permeate the atmosphere. A typical treatment at any given spa goes something like this: As the guest enjoys their massage, their mind wanders and they have an epiphany, feeling a renewed confidence to conquer life’s challenges with poise. An hour later, the service has concluded, the bill is paid and the guest leaves the calm surroundings and returns to a world of fray. They then wonder what they really got out of the service that they couldn’t have found somewhere else for a much lower price. With the onslaught of products and services available at drug stores, franchise laser houses and membership based massage parlors, it’s only logical to wonder if a high-end spa offers anything more than ambiance and a skinny wallet! As industry professionals, we of course know the answer is a resounding “YES!” But it is up to us in the spa industry to prove this to a clientele that is bombarded by a cacophony of ads promising “buy one, get-one-free” fountains of youth, Page 98 • www.LNEONLINE.com

portable hair-removing gadgets or anonymous, un-vetted services at the click of a button. The good news is that people are ad-weary. This gives spas an opportunity to come to their rescue. A consistent, trustworthy haven that offers more than a skin care line and marketing shenanigans can make clients into long-term understudies of skin and overall health from credentialed professionals instead of uneducated consumers. In the best case scenario, we become wellness champions in our clients’ fight against stress, troubled skin and nagging aches and pains.

Hela Spa clients: Washingtonians In life and in business, we become those whom we serve in many ways. At Hela Spa, we serve Washingtonians. A little something about Washingtonians—they get paid to be smart, skeptical and thorough. And they come by this naturally. They are hyper-educated, multi-talented and timestrapped. These qualities make it a challenge for them to pencil in appointments, especially for pampering. Like any of us, they feel a twinge of guilt at indulgence juxtaposed to their endless to-do list or wavering bank accounts. Many of them are pulled in so many directions with countless obligations; they are pieces of an intricate puzzle solving global conunLes Nouvelles Esthétiques & Spa • May 2013

organic & wellness drums. So it is no wonder they are probably in denial about what they know they should focus on more: self-improvement. The desire to improve is there, but the bar is set so high. This is true both for them to stop procrastinating, and for us to come to their aid. Meanwhile, the accumulated effects of UV rays, toxins and stress age them, altering and degenerating their youthful vigor. This damage does not stop if they don’t make the time to take care of themselves due to their busy schedules. But here’s the catch—their jam-packed, legitimately important careers (not to mention personal lives) benefit from any attention they heed to their overall health. In Washington, appearance has value that goes beyond skin deep. It provides a political correspondent with professional clout; it gives the pageant contestant that added sparkle and the CEO his edge. It provides reprieve for the overworked, invisible Capitol Hill staffer or graduate student with great aspirations. Their faces are their résumés. They need us to help them master it. “I have had acne for my entire life, but it wasn’t until my senior year of college that I really knew how bad it could be. I [developed] cystic acne, which turned into intense hyperpigmentation … my face was covered in scars. Now, I was faced with scarred skin and acne on top of those scars; I was not a happy girl.” – Miss DC, Allyn Rose At Hela Spa, we are the backstage and sidewing to our clients’ front stage, on-task lives. We are their neighborhood hideaway. And all that we do must be done to accommodate their high-achieving social schedules while allowing them the space to completely forget about that reality. Whew!

How we fix it Our overworked cosmopolitan clients do not need more options and advertised shortcuts to complete beauty. They need exactly what they expect from themselves— expertise. A captain to take the helm, so to speak, so they can check this off their list of burdens and engage in the experience of becoming the most resplendent individuals they can be with the help of all the science that the latest cosmetic innovations have to offer. That means we need the credentials and tenacity to choose aptly from among the myriad of options in anti-aging products, laser technologies, neuromodulators and injectables. We also need to be willing, when appropriate, to make a sacrifice to the bottom line in order to do what’s best for the client. This is especially applicable to injectables. Injections can be overused and exploited for monetary gain. But this will not satisfy clients in the long term, and their friends will definitely notice the odd change in them and think twice about coming to a medical spa that appears to value money over quality. At Hela Spa, our clients are virtually our only form of advertisement. We are successful when our clients look and feel May 2013 • Les Nouvelles Esthétiques & Spa

their best. To serve them well, we must be able to separate the wheat from the chaff among products, from the most conventional to the latest medical grade innovations. Go beyond advertising and trends. Be armed with the latest research to secure the results that can only be guaranteed through hands-on training and continued tutelage by pioneers and veterans in the field.

Lasers, Botox and peels, oh my! If the medical spa elements of Hela Spa sound too intense for new or younger clientele, we are also proud of our sleek, calm ambiance that boasts some of the best smelling, silky textured products around. We offer many non-medical services to heal and mitigate recurring ailments. These include massages, our signature pumpkin peel and even acupuncture. These are all gateway services for the young, conservative or risk-averse clients who may later want to take on more aggressive approaches, such as IPL for skin pigmentation problems or Botox to prevent wrinkles as they become more educated on the benefits of these services. As a medical spa, Hela Spa has the added protection and advantage of being led by a medical doctor. We are privileged to be under the auspice of a Georgetown trained physician, a relational and highly skilled medical doctor with more than a decade of experience with injectables and lasers. A talented, diverse and favorably reviewed staff work alongside him. This team of top notch professionals includes nurses, seasoned estheticians and our latest addition, a highly skilled Chinese acupuncturist. Guests find themselves in the hands of trained professionals offering the most cutting-edge medical spa and esthetic treatments with a catered approach to whole body wellness. Signature treatments include laser hair removal, photo-rejuvenation (IPL), digital skin analysis, chemical peels and a full range of medical grade facial treatments that leave the skin glowing and youthful. Hela Spa clients always see familiar faces among the longtime staff, and can request their favorite esthetician or massage therapist for any visit. Keeping the staff happy encourages their loyalty to Hela and its clients. A commitment to long-term treatment and results is part of Hela’s overreaching philosophy. There is no blind protocol at Hela Spa. Each new appointment is initially a consultation. Clients share their skin and medical history, which enables us to determine the best plan for unleashing or maintaining their natural beauty. Hela Spa is equipped with an arsenal of competent staff and the latest products and lasers to accomplish anything the client is looking for. Anti-aging regimens, scar removal, continues www.LNEONLINE.com • Page 99

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clearing up acne breakouts, kneading away sciatica or an extra buff from a professional exfoliating facial are all offerings at Hela Spa. To that end, the addition of acupuncture this year has been a boon to the vision of Hela Spa as we work to become a one-stop shop in wholeness for the DC area. For 2013, we intend to add more whole health regimens that can bolster overall wellness in the ever changing world of medicine. “Hela Spa in Georgetown came to my rescue and with the incredibly generous staff at Hela, I was able to completely transform my skin. A combination of light surface peels, IPL laser treatments and my esthetician’s tutelage, my skin is now more radiant than ever. I wake up feeling beautiful every day, and I owe that to Hela Spa.” – Miss DC, Allyn Rose

Distinction In Swedish, Hela means “to heal, to make whole.” The meaning of our name recognizes that whole beauty is much more than just merchandising, upselling hit or miss product lines or over-promising on services. It is personal, results-driven and abiding. As Washington’s premier medical spa, we foster total health through science and good sense, because we are just as skeptical as our clients and their wallets. We know they are worth more than health in a box, here today, gone tomorrow bargain hops or the plethora of partially smudged, discounted creams that clutter too many medicine cabinets. Our clients are worth the collaborative commitment of expert staff and cuttingedge technologies that lifelong health in the modern world requires. They are worth the discretion and patience it takes to unveil the best of who they are through artistry, one step at a time. This is what sets Hela Spa apart from the commotion; it is what our clients pay for. And it yields invaluable dividends that continue to pay out in their personal, professional and relational vitality. Hela Spa is committed to keeping it that way. n

Ashley Drysdale is a writer and the co-owner of Hela Spa. She is producing the Los Angeles International Children’s Film Festival. Drysdale was once a reader for Morgan Freeman at Revelations Entertainment. She is currently adapting Petrucheskaya’s award-winning Russian fairy tale for film, and lives by the adage that writing is rewriting. Say you saw it in LNE & Spa and circle #189

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Les Nouvelles Esthétiques & Spa • May 2013

photos courtesy of Hela Spa

Kaitlynn Hendricks is an economist, writer and the business developer for Hela Spa. She enjoys finding elegant solutions to complicated logistical problems, timeless and avant-garde fashion, reading things that are too complicated to understand, challenging the status quo and exploring Washington D.C. in her Vespa.

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by Tammy Doering

organic & wellness|

treasures from the sea

boflavin, choline, inositol and lipoic acid. This super food also contains calcium, copper, iodine, iron, magnesium, phos-

The sea pearl Ranging in color from ultra white to mystical black, pearls have been used for health and beauty purposes for over 2,000 years. Crushed pearl powder has numerous health benefits, ranging from increased immunity to better sleep. Pearls contain over 18 beneficial amino acids, 12 minerals and a substance called nacre, which is also known as crystalline aragonite or calcium carbonate. The Chinese discovered centuries ago that pearl powder, when applied topically, increases the skin’s natural ability to revive and rejuvenate a dull complexion. It brightens and lightens the skin, heals blemishes and scars, deep cleans and minimizes large pores, sun spots, freckles and fine lines, exfoliates dead skin cells and aids the reduction of redness on the skin. It is non-toxic and harmless to ingest or apply on the skin. Pearl powder is a fabulous “treasure of the sea!”

Chlorella pyrenoidosa This green sea algae has the highest amount of chlorophyll of any known plant. It contains all eight of the essential amino acids, along with provitamins A, B-1, 2, 6 and 12, vitamins C and K, pantothenic acid, folic acid, biotin, PABA, riPage 102 • www.LNEONLINE.com

spirulina algae powder

phorus and zinc. In addition, it is packed with a substance called Chlorella Growth Factor (CGF), which aids the body with cell rejuvenation and detoxification, and offers efficient protection against free radicals. CGF enables the body to recover from stress easier and helps damaged tissue to regrow more efficiently, as well as helping with fat metabolism and activating the body’s ability to synthesize proteins. When used topically, it helps reduce the signs of premature aging by enhancing RNA and DNA functionality. When working with chlorella pyrenoidosa, ask your client if they are taking any thyroid medications or have allergies to PABA.

Spirulina The blue-green sea algae is one of the richest sources of proteins, and contains a full spectrum of 10 mixed carotenoids, B vitamins, gamma-linolenic acid, chlorophyll, iron, calcium, magnesium, manganese, zinc and potassium. It also provides 18 out of 22 amino acids needed to ward off free radicals. When applied topically, this “superfood” eliminates toxins from the skin and increases skin metabolism, which enables faster skin cell turnover and promotes healing. Application suggestion: Create a custom tea and herbal blend liquid based on your client’s needs, using an aromatic hydrosol or coconut or almond milks. Slowly add spirulina powder to your liquid base. This blue-green algae will absorb liquids rapidly. Allow one to two minutes prior to application to see if more liquid is needed. Thinner is better for quick product removal. Blend spirulina with various clays, powdered herbs or vitamins to create a customized product for the client. Spirulina is low in iodine, but always consult with your client for any health related allergies or other possible issues.

Astaxanthin This carotenoid is part of a class of phytochemicals called terpenes, which function as powerful antioxidants. The most common source of astaxanthin is microalgae. Other sources include salmon, trout, crayfish, crustaceans, krill, shrimp, yeast and the feathers of some birds. continues Les Nouvelles Esthétiques & Spa • May 2013

photo: Little Desire/Shutterstock.com

WE ARE ALL WELL AWARE OF THE delectable edible “treasures of the sea.” Crab, lobster, shrimp, tilapia, ahi tuna, mahi-mahi, flounder, salmon, calamari, oysters ... the list goes on and on. But let’s not negate the abundance of anti-aging sea treasures too!

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organic & wellness|treasures from the sea Topical application provides a vast array of skin benefits. It restores natural antioxidant balance, reduces puffiness and redness, creates firmer, more elasticized skin, increases moisture content and makes the repairing process of the collagen network possible. Astaxanthin is a dark, orange-red color, and can permanently stain the skin or clothing. Use it sparingly in creams, lotions or masks.

Dead Sea ingredients Nothing compares to the healing, therapeutic powers of the Dead Sea. The magical mud, clay, salts and brine contain the highest content of natural minerals of all the seas in the world. Magnesium chloride is essential for cell metabolism; it activates enzymes, thereby accelerating the regeneration of a cell, and is 15 times higher in the Dead Sea than any other sea in the world. Other skin enhancing minerals found in the Dead Sea include potassium, bromide, bitumen, zinc, calcium and sulfur.

SKIN ENHANCING MINERALS FOUND IN THE DEAD SEA INCLUDE POTASSIUM, BROMIDE, BITUMEN, ZINC, CALCIUM AND SULFUR. There are two unique characteristics of all Dead Sea ingredients. Each one contains the same skin enhancing minerals and trace elements, and they are virtually unscented (with a slight exception on the Dead Sea Mud, which has a faint undertone of sulfur). When applied topically, each ingredient aids the skin by firming, toning, tightening, retaining moisture and reducing large pores and fine lines. Dead Sea ingredients have been documented to provide relief for various skin disorders ranging from acne, eczema, psoriasis, contact dermatitis, poison ivy and more!

Harnessing and custom blending the treasures of the seas along with botanical herbs and essential oils empower us to achieve superior anti-aging treatments that naturally deliver smoother, brighter, younger looking skin. n

Tammy Doering is the president and founder of DeadSeaBulkMaterials.com, a company that has been researching, importing, formulating, manufacturing, teaching, providing CEU training and distributing Dead Sea ingredients and products since 1998. Doering is the author of a weekly beauty column called “Great Beauty Tips” in The Oxford Independent newspaper and the host of the “Totally Pamper Me” radio show.

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Les Nouvelles Esthétiques & Spa • May 2013

SUGARY SENSATION Help your clients get their skin summer ready naturally with Island Bamboo Polish Sugar Exfoliating Scrub by Authentic Skin Remedies. It sloughs away dryness while eliminating blemishes and impurities to reveal firmer, brighter, more radiant skin. It is scented and infused with 100 percent essential organic oils that moisturize, while brown sugar crystals improve circulation, says the company. www.authenticskin.com 408.888.6481

Weight Management supplements from NuShape® are formulated to work with the body’s natural chemistry to turn 15 minutes of moderate exercise into 60 minutes of fat-burning. NuShape addresses weight control by combining leucine with vitamin B-6 for an optimally effective synergistic blend. Leucine is the key ingredient in helping the body burn an extra 300 calories a day without any adverse side effects, says the company. NuShape is activated through normal exercise without the use of stimulants, fat blockers or diuretics. www.trynushape.com 855.687.4781

YOUTH DEFINED Defy the effects of time with skin care products that are good for your clients inside and out with d’fi Aging. Zeolite, a natural and ancient wonder, is one of the many highly effective ingredients in the products. Recognized for its curative properties that detoxify, restore pH levels, increase nutrient absorption and soothe irritation, zeolite is also a super antioxidant that helps repair the damage caused by free radicals, says the company. www.dfiaging.com 866.594.SKIN

May 2013 • Les Nouvelles Esthétiques & Spa

TROPICAL FLAVOR Bon Vital’s range of coconut products is enriched with pure fractionated coconut oil. The moisturizing formulas are light, non-greasy, colorless, completely unscented and non-staining. They are great for blending with your favorite essential oils, and work well for all modalities. www.bonvital.com 800.253.6466




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EXOTIC GETAWAY Send your guests on a trip to the islands with the Coconut Beach Whipped Shea Butter Body Polish from Farmhouse Fresh®. This creamy, gentle cleanser exfoliates with sugar and apricot powder while moisturizing with shea butter and coconut water. Skin is polished to radiance without being stripped of natural oils. The light pineapple-coconut scent will make your clients want to stay in the tub or shower all day! www.farmhousefreshgoods.com 888.773.9626

CELL THERAPY Elevate ATP & DNA Repair™ from Osmosis Skincare is a revolutionary formulation that assists in reversing the signs of aging, boosts energy and increases fat loss. Elevate provides an exciting update to the original ATP Cell Therapy formulation with the addition of AC-11, a revolutionary active from cat’s claw extract that has been research proven to increase DNA repair in the skin and body, says the company. www.osmosisskincare.com 877.777.2305

POWERFULLY PURE The Pure Hyaluronic Acid Serum from SAIAN is a topical wrinkle filler that contains only hyaluronic acid, water and two vegetable based preservatives. The strong non-comedogenic hydrator is hypoallergenic and free of parabens and fragrances. It is perfect for all skin types, including acne prone and aging/dehydrated skin, says the company. It can also be used to prevent razor burn and treat dry, itching and irritated skin. www.saian.net 800.291.1130

LONG LASTING PROTECTION The Spray Sunscreen with organic grain alcohol SPF 44 from SolarexMD has UVB and extended UVA protection. The eight-hour certified waterproof formula won’t dry skin, and is great for kids and individuals who are bald or have thinning hair, says the company. www.solarexmd.com 800.728.7873

Les Nouvelles Esthétiques & Spa • May 2013


glow on the go

by Tim Maurer

AS THE HEAT AND HUMIDITY OF summer rapidly approach, there are several choices you can make to simplify your beauty regimen while dramatically amplifying your clients’ style. Put the full coverage foundations and chalky powders away. Opt for tinted moisturizers or sunscreens with a more dewy finish. Allow the skin to show through the product. Try to achieve a look that is as close to natural and makeup free as possible. Using your fingers instead of a sponge or brush will aid in this goal, as the heat of your hand will make the coverage of any product more sheer. Lipstick is stealing the focus this season. It allows for an easy, carefree look. Bright but sheer hues will be everywhere, with the standout being an unapologetic orange. Remember that when someone wears a statement color like this, it is the only statement they should make. Overdoing color on other features at the same time will negate the intended effect of this technique. Follow these easy step-by-step instructions to accomplish summertime “savoir faire.” The following two models are in different stages of life to demonstrate age appropriate finishes.

photos courtesy of Mukha Custom Cosmetics, Inc.

Brunette model 1. “Before” picture 2. Apply a sheer foundation, tinted moisturizer or sunscreen with fingers. The heat of your hand will help melt the product into the skin. Stay away from powder, as it will negate the glow you are trying to achieve and reveal pores and fine lines. 3. Forgo applying any liner on the eyes; instead try this mascara technique: Lift the eye up and allow your wand to gently touch the inner skin of the upper lash May 2013 • Les Nouvelles Esthétiques & Spa

line. Create the look of liner inside the translucent white rim of the eye. I recommend using waterproof mascara to help the look last longer. Pay attention to the brows, but use a color slightly lighter than your actual hair to avoid Joan Crawford’s look in Mommy Dearest. I prefer shadow over a pencil; however, careful handwork can make both options work. 4. Apply bronzer with a slight sheen onto the cheeks, temples and brow bone to give it a glow. Apply concealer to the mouth, then line it with a nude pencil. Follow with the statement lip color and add a very small amount of it to the apples of the cheek, blending it in with your fingers. A matte mouth will last longer, and the patent leather shine is a little passé.

Blonde model 1. “Before” picture 2. Apply the foundation over the entire face. It may seem to make more sense to conceal first, but you will attain a more natural looking finish this way. 3. Now use a concealer with yellow elements to hide any flaws or pigment issues that the foundation did not take care of. 4. Most skin tones can look sickly in brown tones. So forgo the bronzer and use color, but make sure the color choices are sheer, not opaque. No Tammy Faye! I love to utilize a bright but sheer blush in the apple of the cheek, and then sweep the same product across the brow bone/ crease area. A cream cosmetic looks more natural and requires no brushes; however it won’t last as long as powder, especially on oilier skin. A lot of mascara and a little liner will finish the look. 5. Bold lips are power, so don’t hold back. Stay away from gloss, as it tends to cause bleeding. n









Tim Maurer, president and creator of Mukha Custom Cosmetics and Mukha Essentials, is an internationally renowned makeup artist with more than 20 years of experience as a master esthetician. Driven by his passion for the art of makeup and the allure of healthy skin, Maurer’s mission is to raise the bar on the knowledge and application of makeup at today’s leading spas. Contact him at tmaurer@mukhaessentials.com or visit www.mukhaessentials.com. www.LNEONLINE.com • Page 107

summer color SUMMER IS A TIME TO GET BACK IN TOUCH WITH one’s inner child. It is the season that many people always looked forward to more than any other, with its long days filled with sun, water, outdoors and adventure. Growing up with Indiana Jones as my idol, I would plot my awaited discoveries with great care. I invented secret cities for gnomes and fairies out of the rich earth and moss packed roots between gnarled trees, and ran carefree on the beach scavenging for elusive shells, rocks and other sea treasures. I believe most North Americans make many of the same associations with summertime that I do. My


thoughts of summer consist of outdoorsy, carefree images of beaches, barbecues, adventure and quality time with friends, family and loved ones. There are always plenty of fun activities, and the summer makeup and hair trends tend to follow similar themes year after year: sun-kissed, bronzed, colorful, carefree and a bit whimsical. Summer of 2013 is absolutely no exception. Many of the spring and summer runway looks are generally the same, but can be interpreted a little differently as the weather heats up. I am always a fan of minimal makeup during the summer, as outdoor activities, warm weather and

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water can affect a heavily made up face. Here are a few of my favorite looks to share with you for summertime 2013. Be bronzed and glow! A little sun is good for just about everyone; however, too much UV ray exposure can cause skin cancer and premature aging. Due to these risks, your clients may be thinking twice about tanning at the beach or heading to the tanning salon. I would recommend the following suggestions to either implement into your pre-application services or to pass on to your clients along with some home care. Recommend that they use a good self tanner in the evening after they shower and exfoliate to give their face and body a beautiful warm glow, which creates the illusion of fun filled days and countless adventures. Tell them to add a little extra moisturizer to areas that may draw in more pigment, like the ankles, knees and elbows after exfoliating. They should be sure May 2013 • Les Nouvelles Esthétiques & Spa

to blend thoroughly, and wash their hands immediately afterwards to prevent them from turning an odd shade of orange.

A long summer day Dot and blend a little waterproof highlighting concealer under the eyes (using your ring finger or soft makeup brush) and on any blemishes. Adding a bronzer may be all you need to do to give your client a radiant, beachy glow. Be careful, as adding it excessively or unevenly can make the tan look orange, dirty or fake. To apply bronzer properly, I like to use a delicate fan brush so I can slowly build and delicately dust a sheer layer of bronzer on the forehead, cheeks, nose and chin. A little can go a long way. Mist with some rose water, sea plasma or toner to set and create a healthy, dewy reflective finish. continues www.LNEONLINE.com • Page 109



Grunge out the evening Summer is filled with all sorts of music and art festivals; so go back a few years and get your clients grunged! The grunge look was fairly prevalent in a lot of the trends showcased in the 1990s. You can make it work by adding eyeliner just in or under the lower lash line. Go for smudgy black or various shades of brown and metallic pencil or shadow with a short angle brush. Use a waterproof pencil if there is any chance your client may encounter water in the near future!

Neon and color block Green, blue, pink, fuchsia ... think bright and simple! Use a good waterproof eye shadow base or primer and go super simple with a dash of color along the lash line. There are tons of great waterproof colored pencils out there, and their prices are all over the map; experiment with a lime green or sky blue

liner for brown eyes and magenta or fuchsia for blue eyes. A quick, medium sized line along the top lashes will be fun and easy. Don’t forget the waterproof mascara!

Long, big and bold lashes The 1960s were a time of inspiration everywhere on the runways for spring/summer of 2013. Luscious lashes with extra length and volume were readily available for viewing at all four fashion weeks (London, Paris, Milan and New York City). If you want to try something other than strip lashes on your clients, try the “flares” or “clumps” in the outside corners; they are easier to apply and won’t make your clients look like drag queens! I suggest applying a coat of mascara, adding the lashes and then applying a second coat after the glue dries. Waterproof lash extensions are also a great way to go. continues

LONG, BIG AND BOLD LASHES Page 110 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2013

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In the pink Pink is still the must have color this season! Hot pink lips are everywhere, and pink has not only been confined to the lips. It has also been seen all over the eyes and cheeks on the runway (even in the hair)! Pink has been the flirty color that can’t show up often enough—it never seems to wear out its welcome! Try a hot pink on the lips, then blot, blot, blot! Your clients don’t want to look dead, do they? Dash a burst of peony pink on the apples of their cheeks. Do they want something to make their eyes fun and flashy? “Pinkify” their eyes with a dreamy opalescent rose color on the lid, and sweep a subtle gold or champagne highlight under the brow. Take an easy, breezy approach to your makeup artistry, as summer is a time of activity and progress. Trade in that

wintertime glamour for a fresh new look for your clients that exudes the radiant glow of a life well lived! n “And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.” — F. Scott Fitzgerald, The Great Gatsby

Teal Druda is an industry veteran who has been a practicing makeup artist for more than 15 years. Her work has been featured in fashion magazines and music videos. Druda also shares her artistry with clients such as Marie Claire, ABC and Relativity Media. She resides in Los Angeles, CA.

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with spa business forum the education you need to succeed


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photo: Osmosis

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Connect With Us

Our clients expect us to be at the top of our beauty game. They want to be inspired to try new hairstyles, outfits and bold lipstick colors. As a beauty professional, excelling at our jobs and looking the part go hand in hand. We have to play the game—it’s as simple as that. Lucky for us, looking great is a really, really fun game! The first spa manager I ever worked for had a rule: Dress two points higher than the clientele you want to build, and half a step lower than the top executive in the company you work for. Her reasoning for this is that you want to be an inspiration for your clients, as well as someone your boss takes style tips from but doesn’t feel threatened by. I like this rule, and it continues to serve me well. If you want to build the college girl client, your self presentation is going to be very different than it will be if you want the professional women in your community to flock to you. If you excel at edgy haircuts and colors and want that clientele on your roster, your look will be different than your co-worker who has nailed ombre, beachy waves. The look you choose matters! Recently, after six weeks on the road, two trade shows and several tough meetings, I needed a massage. I booked one at a Los Angeles location that seemed luxurious, which was what I was looking for. The place itself was impeccable, and the receptionist was lovely. When the massage therapist came out to greet me, she was wearing flip flops and a tank top with obvious sweat marks. Her hair was pulled back in a sloppy ponytail, and

ACCORDING TO A STUDY BY THE CENTER FOR TALENT Innovation (CTI), in partnership with Marie Claire magazine, success in any field is highly dependent on four traits: gravitas, communication skills and a polished appearance. Couple that with a 2011 study by Harvard Medical School and Massachusetts General Hospital, which showed that we judge a person’s level of trustworthiness and competence within a quarter of a second. Given that the way we judge each other is based on looks, personal appearance takes on a whole new level of importance. Nowadays, business casual attire may be leaning a little more toward casual, but any savvy professional knows that leveling up in appearance gives them a competitive edge in any field, and is a double whammy in the beauty industry.


there was not an ounce of makeup on her face. The truth is, I don’t remember whether or not the massage was great. I remember the sight of unkempt feet and the smell of body odor during the service. Maybe her “vibe” should not have mattered as much. But it did. It detracted from my sense of a luxurious experience. It didn’t feel worth my time or my precious, hard earned money. In contrast, there’s a little beauty boutique that I frequent in Bozeman, MT called Indulgence. This tiny place is tucked away in a mountain town. Every time I walk in, the owner, Deirdre Quinn, looks impeccable. Not fancy, not snobby. Just really beautifully pulled together. Her look has just enough edge. She wears just a touch of perfectly applied makeup. Her hair is styled yet natural looking. Quinn has a gorgeous tattoo on her wrist, which peeks out of whatever sleeve or bracelet she is wearing. She always has great shoes on. I’ve never walked out of her spa without spending at least $100.

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photo: Yuri Arcurs/Shutterstock.com

A BEAUTY for a polished appearance PROFESSIONAL’S GUIDE


I want whatever Quinn has, its as simple as that. Whatever she’s slinging, if it rubs off on me and helps me look a little more like her, I’m buying! It would be so easy for Quinn to fall into Montana’s extremely laid back mentality, but she doesn’t. She’s a beauty professional. She knows the game, plays it well and enjoys every second of it. Jennifer Jaeger, the spa manager at Posh Salon in West Hollywood, CA, a celebrity driven, full-service salon that lives up to it’s name, has the professional look down pat. She never looks overdressed, and she never looks underdressed. Her hair is styled beautifully, but it is never stiff; her makeup is applied just so, and somehow there is never a trace of a smudge or a flake. Jaeger wears two-inch heels every day, ensuring style and comfort, and can even turn a great pair of jeans into a work outfit. One of her tricks is paying attention to details. She pays just enough attention to each specific detail, doesn’t overdo a single one, and she enjoys it. She loves her closet, her products and her baths. Jaeger is a true beauty pro. The CTI study indicates that a woman’s chances of climbing the ladder are based on appearance by up to 21 percent. I’m willing to bet that in the beauty industry, it’s even higher. As much as the rebel in me wants to scoff at this statistic, the older and wiser voice in my head reminds me it’s futile. My time would be better spent stepping up my game—leveling up. As women, we have enough challenges in our pursuit of personal and professional success, including being the best possible versions of ourselves. Being pulled together should be part of our fun, our personal ritual. Not because some study says so. And not to be phony. If your version of being polished is on the level of a Kardashian sister, go for it. If it is more Kate Moss on her way to a meeting (slightly disheveled, but beautifully so, carrying a great bag, wearing nice shoes), good. Own it. But if it’s skewed a little too much into “I barely looked in the mirror, my mascara is two years old and I might be wearing tinted lip balm” territory, it may be time to ask yourself if you’re in the right industry. Our industry deserves the extra polish, the attention to detail. And it certainly needs a few more ladies climbing the ladders. No offense guys, but the more I look up, the more I realize there’s not enough women up at the top. If our chances are made 21 percent easier just by putting our makeup on properly and wearing cute heels, well, that simply sounds like 21 percent more fun. Here’s a couple dos and don’ts, gathered by a non-scientific poll of 27 of my favorite beauty professionals, executives and spa managers who always seem to get it right. These people look gorgeous, powerful and just trendy enough, while still being completely down to earth.

Don’ts Clogs, Uggs, flip flops and Danskos. Regardless of how comfortable these shoes are, just don’t wear them. Flats are just as comfortable, and for the most part, you really should be wearing nice heels anyway. There is a great selection of May 2013 • Les Nouvelles Esthétiques & Spa

affordable, comfortable, low-heeled and well-supported shoes. One therapist in my poll who is at the beginning of her career and already looks like a pro told me she gets cute shoes from discount stores, and keeps comfy slippers in her car for driving home. This makes perfect sense. If your day is long, consider great flats or boots with plenty of support and style. Don’t take the comfort cop out. Tank tops, cut-off shorts and cleavage. Do not commit all three of these sins at once! None of these should be part of a beauty professional’s look at work. Definitely never couple one of these errors with platform shoes. A client should not ever have to see your underarms, butt cheeks or cleavage during a treatment. Tarantula lashes, fried hair and streaky tans. Falsies applied without skill or excessive use of lash growth serum just looks weird, as does orange skin and haylike hair. Chipped nails, streaky makeup, too much or too little much makeup. Pay attention to these small details—clients will notice!

Dos Wardrobe. Pick a silhouette and palette that work. This makes shopping easier and less expensive, since you are just buying different versions of what works, making mixing and matching effortless. Learn how to take care of your clothes. This makes it easier to pull together looks using the “highlow” rule: invest in classics such as a great bag and pants, but avoid trendy blouses or dresses. Makeup. Tight line eyes or classic cat-eye and a bright lipstick. More than two thirds of the ladies in my poll selected this as the easiest, most professional daytime look, pared down to under-eye concealer, wash off foundation, touch up highlighter/contour and two to three lipsticks that you know will look good and wear well throughout the day. Avoid sparkly makeup, heavy eyeshadow (which tends to crease quickly) and excessive powder. Touch up your makeup every three to four hours; carry a powder brush to fix any creasing, rice paper to blot shine, a simple spritz to refresh and a lip treatment and lip brush to re-apply. Hair. Find a hairstyle that works. This takes time, but it is worthwhile. Avoid anything harsh unless you know you can pull it off. If all else fails, add a few waves, highlights and a touch of hairspray. A low, smooth ponytail also works. Statement jewelry. I was surprised at how often I heard this. Wearing one strong piece of jewelry helps pull your whole look together. It’s a great place to add a pop of color to a neutral wardrobe. One manager said she wears mostly gray every day with a colorful statement necklace, and matches her lipstick to her necklace. Trends. Read magazines and get to know the world around you. Every beauty pro should have subscriptions to multiple beauty publications to keep up with what’s going continues www.LNEONLINE.com • Page 115

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on. If magenta is all of a sudden a “thing,” figure out how to incorporate touches of it into your look. It shows that you are modern and connected, which is something our clients want from us. Don’t be a slave to fashion because you’ll just look goofy. But do keep up. Figure out what works for you. Research. Start a Pinterest board. Post magazine cutouts that provide inspiration. These tools will help you define your look by allowing you to see a pattern of what you like. Read blogs—or create one! I know from plenty of looking myself that there are not great style and beauty blogs for the over 30 set. Have you ever tried to find “cat eyeliner for 30 something woman” on YouTube? It is pretty depressing. If you’re looking for a project, this would be a great one. I can tell you I would follow it! Level up! Know the rules, then carefully and conscientiously choose which ones to break to define your personal style. All the managers and executives I interviewed for this piece admitted that this took extra time and was not always easy, but they knew that it mattered. Leveling up your look is as crucial to your success as your performance as a manager, therapist and/or CEO. While working on this piece, I did some serious closet/beauty drawer overhaul. I simplified. I pulled a few honest girlfriends together, did a fashion show and got real feedback. Following this, I found it easier to pack and pull myself together to represent a beauty professional on a recent two-week whirlwind tour between Seattle and San Francisco, when I was meeting with buyers and retailers. I had my palette, my silhouette, and I knew what my daytime makeup look should be. I know I’ll never be a girl who is into heavy makeup, and I know that collars just don’t work on me. A statement necklace has become a balancing piece for me because I am tall. I chopped my “cool” California hair into a modern long bob. Taking these steps has saved me time; now when I walk out the door, I don’t have to keep thinking about my look. I have already put the work in, and I leveled up. As a result, the quality of our accounts and the enthusiasm of the therapists when I teach a class has leveled up as well. My current look is approachable; Upper East Side goes to a rock concert (Kate Moss meets Ivanka Trump). Certainly not boring, but polished. I don’t work in a law firm. I’m a beauty pro. Personally, I think this job is a lot of fun. n

Melissa Picoli is the founder of BijaBody health+beauty, a line of anti-aging body care and beauty tea blends. She has more than a decade of experience in the beauty industry as an esthetician, product developer, speaker, blogger and consultant. For more information, visit www.BijaBody.com.

Say you saw it in LNE & Spa and circle #296 on reader service card

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Say you saw it in LNE & Spa and circle #149 on reader service card




S EVERYBODY KNOWS, CELEB­ rities rule the fashion world; and some of them never fail to surprise us with wacky outfits on the red carpet (ahem, Lady Gaga’s infamous meat dress) and outrageous hairdos (we’ll always remember Amy Winehouse’s signature beehive). Hollywood’s bold wardrobes and hairstyles frequently leave us in awe, but there is another key aspect of celebrity style that deserves our utmost attention: nail design choices!


The daring nail designs many celebs wear always leave the paparazzi gawking and snapping photo after photo. From Katy Perry’s yin yang nail art and “Obamanicure” to Beyonce’s dagger-like gold stiletto nails, Hollywood stars everywhere are making bold statements with their nails. Here is a roundup of trendsetting celebrities who are not afraid to push the envelope when it comes to their nails.

Katy Perry Katy Perry is a non-disputed expert when it comes to wacky, yet remarkable manicures that show off her bold personality. When she performed at a fundraiser for President Barack Obama, Perry showed her political support by adorning her nails in an Obamanicure. This daring nail design featured the President’s face, stars, stripes and the Democratic donkey. At another event, Perry painted her nails a smoking hot pink and finished them off with little black polka dots all over each nail. This eye-catching mani was wild and unique, and Perry’s quirky personality, colorful hair and dazzling outfits made it work!

Perry’s nail designs here were definite showstoppers, but her most distinguished nail art effort was the yin yang manicure she wore while posing on the cover of a major national magazine. This manicure featured a black and white yin yang symbol on each nail, representing a perfect balance between opposites. This manicure suited Perry well, as her personality and music are the perfect mesh of quirky and brilliant.

Beyoncé From the bright blue manicure honoring her baby girl Blue Ivy to the daggerlike gold stiletto nails she wore in her music video for the song “Best I Ever Had,” Beyoncé is a queen when it comes to outrageous nail designs that make a statement. Her most talkedabout manicure choice was definitely the 3D, gold-plated mani that she wore for a Cartier ad campaign. It cost $850 for the whole set ($85 per nail). This manicure was quite over-the-top, but the price was definitely worth it … Beyoncé’s nails looked amazing!

Kelly Osbourne During the Emmy Awards, celebrities wear thousands of dollars worth of fancy designer dresses and perfect matching heels. However, the fun doesn’t stop there! Nails have become such a huge fashion statement that the stars have taken their mani choices for awards shows to a whole new level. No one has proven this more than Kelly Osbourne, who displayed a $250,000 black diamond manicure for the 2012 Emmy Awards. The press and public slammed her for choosing such an outrageously priced manicure, and even though she didn’t have to pay for it, Osbourne was somewhat apologetic about the mani. continues

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photo: Joe Seer/Shutterstock.com


Celebrity manicures May 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 119

image|celebrity manicures

Quvenzhané Wallis

“I see that my nail polish has offended some of you,” she tweeted. “However I see your point, but it was a once in a lifetime experience.” This statement was made along with the hashtag “#MyApologies.” However Osbourne also added, “And please forgive me for not regretting it. It made me feel like a queen!”

Zooey Deschanel New Girl actress Zooey Deschanel is well known for playing deadpan, hilarious characters in films and television shows, but she also should be recognized for her bold nail art! For the 2012 Emmy Awards show, she adorned her nails in light tangerine nail polish, accented with sparkly silver/black TV sets on the thumbs, and clear gems on the other nails. This endearing TV mani was a bold, fun way to show her love for all of the shows being honored.

Lady Gaga We all know that Lady Gaga is world-renowned for wearing audacious outfits at awards shows and on the red carpet. The paparazzi always go “gaga” over Lady Gaga’s bold nail design choices. At the 2012 Grammy Awards, the talented singer was snapped wearing pointed gold minx nails that looked like shiny, dangerous talons. In another instance, she was seen with a rounded French mani featuring little black bows in each of the white tips. It was a classy and distinctive manicure that looked absolutely stunning paired with her massive bejeweled metal rings.

At the 2013 Academy Awards, Best Actress nominee Quvenzhané Wallis made sure her nails were ready to impress. The gifted young actress adorned her nails with pale pink Chanel polish and accented her middle finger nails with little crystal bow charms. Although she didn’t receive the Oscar, her nails definitely won the “Most Darling Mani” award in our book!

Rihanna The gorgeous and talented Rihanna is a huge trendsetter in fashion and hair, having started a massive craze for partially shaved hairdos and mohawks. The stunning singer is also idolized for her bold and outrageous nail design choices. At the 2012 Grammy Awards, she wore a $5,000 manicure featuring a polish infused with 24 karat gold. At the 2013 Grammy Awards, her long nails were coated with a red-orange polish that perfectly matched her stunning dress. This manicure was less costly than the one she wore the year before, but definitely just as glam and fabulous! Celebrities constantly stun onlookers and make a huge statement with their bold nail art choices. Hopefully the outrageous and unique nail designs covered in this article inspire your own nail artistry! n Katie Saxton is the founder of Custom Nail Solutions. She is a renowned blogger and a regular contributor to television, radio, print and online media on topics of nail beauty, nail care and nail trends. Custom Nail Solutions is a revolutionary artificial nail product offering custom nails that fit each individual’s unique nail beds. They are reusable, chemicalfree and guaranteed to last a lifetime. Find out more at www.CustomNailSolutions.com.

Page 120 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2013

nail photos courtesy of Diane Graham & CustomNailSolutions.com


TIGHT AND LIFTED TELEVISED FEATURE HairMax LaserComb® was featured for stimulation of hair growth on the hit television show The Doctors on a segment called “Hair Today, Gone Tomorrow.” Andrew Ordon, M.D. discussed the laser comb as a tool for the stimulation of hair growth. Prior to the televised feature, clinical studies proved the efficacy of the FDA cleared HairMax, showing that 95.4 percent of the participants experienced hair growth, says the company. www.hairmax.com 800.973.4769


SUN-KISSED GLOW The Mineral Body Gloss from Bodyography has been reformulated into a super hydrating product filled with natural vitamins and antioxidants. The actual color of the gloss has been changed to a more golden undertone to suit more skin tones, and the soft sheen gives off a “fresh from vacation” glow that covers spider veins, shaving cuts, bruises or any other unsightly marks. The tropical lime coconut scented formula is the perfect body booster for brides on their special day! www.bodyography.com 800.783.9969 May 2013 • Les Nouvelles Esthétiques & Spa

The new limited edition ARABESQUE Sparkling Lip Gloss creates a bewitching set of lips. It imparts a shimmering pearl luster and creates the look of fuller, more voluptuous lips. With its pleasant texture, the formula can either be worn alone or over lipstick to act as a highlight. It comes in a squeeze tube with a built-in applicator for quick, smooth and even application. Shades include sparkling coral, sparkling jaspis Bordeaux, sparkling nude, sparkling fuchsia and sparkling mauve. www.arabesque-makeup.com


Help your clients look younger fast with GrandeFACE Lift. The clear formula contains collagen, aloe vera and vitamins A, C and E to nourish and fortify the skin. It dries without flaking, and erases the look of fine lines, wrinkles and pores while tightening sagging skin in just two minutes, says the company. It helps create a smooth complexion, allowing makeup to apply evenly and stay on longer. It can also be used without any makeup to provide smooth, textured skin. GrandeFACE Lift can be used anywhere on the face, including eyelids, lips, neck and décolleté/chest area. www.grandewholesale.com 877.835.3010


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SUMMER SMILES TANTALIZING HUES The 2013 Showstopper Collection from Duri Cosmetics features bright, bold hues in shades of pink that pop, muted fluorescents, lush floral tones, vibrant reds and sophisticated neutrals to reflect cheerful optimism and playfulness. Each color brings a fresh new take on classic shades of red, pink, lavender and nude. www.duri.com 718.209.7070

Elemental Herbs® introduces a new line of all-natural women’s tinted lip balms. All Good Lips™ Tinted Lip Balms protect and enhance pouts with SPF-18 zinc based coverage. The line offers a spectrum of six 100 percent mineral tinted shades with a refreshing peppermint taste that span from a near-sheer gloss to a powerful pop of bright red. The balms support a woman’s natural beauty everywhere, from the office to the beach or exotic island adventure! www.elementalherbs.com 877.239.4667


GLITZ AND GLAMOUR KEVIN.MURPHY introduces SHIMMER.BUG, a new color in the COLOR.BUG line that instantly gives locks temporary golden bronze highlights. Meant for onetime use, it washes out with shampoo, making it a perfect experimental option for clients who want to try something different. www.KevinMurphy.com.au

Blinc Inc. launches the world’s thinnest eyeliner, the UltraThin Liquid Eyeliner Pen. With an astounding 0.00876 mm brush, UltraThin provides the thinnest, most precise line possible, allowing users to create any desired look, from a classic thin line to dramatic cat eyes. The revolutionary pen is water, smudge and fade proof, says the company. www.blincinc.com 877.454.7763

Page 122 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2013


CHARACTER CUES OPI announces the launch of its Couture de Minnie collection, including four limited edition nail lacquers and one new Liquid Sand™ shade. Created in honor of Disney’s beloved character, the Couture de Minnie line explores the fashion-forward side of Minnie Mouse, mixing pink, fuschia and red shades with textural elements. In addition to three crème lacquers, the Couture de Minnie line features a red and white polka dot glitter shade and the strawberry-hued Liquid Sand nail lacquer to give nails a sparkly, matte finish. www.opi.com 800.341.9999

May 2013 • Les Nouvelles Esthétiques & Spa

DIGITAL INNOVATION The MesoPen Digital Pop is an innovative permanent makeup device that is quiet, safe and easy to use. It features a 10 speed digital control and disposable needle cartridges that ensure the safety of both the technician and client. Needle depths can be easily adjusted to suit treatment needs. www.mesopen.com 631.924.2751

CUTTING-EDGE COVER UP Conceal undereye circles with Teamine Concealer™ from Revision Skincare, a serious eye complex that works to reduce dark circles, fine lines and wrinkles while it lightly conceals. Formulated with the newest, most advanced technology for addressing dark circles, Teamine Concealer contains clinically proven peptides, extracts, natural minerals and antioxidants that brighten skin and provide anti-aging benefits. Perfect for all skin types, Teamine Concealer comes in LIGHT, MEDIUM and DARK shades. www.revisionskincare.com 800.385.6652


Your clients can own the spotlight with Light Up Your Lips glosses from Elizabeth Grant Skin Care. They are high pigment, ultra shiny, deeply hydrating and not sticky, says the company. Lips can be refreshed with the gentle glow of a LED light and glamorous gold mirror attached to the tube. Your clients’ sparkling, lustrous lips will appear fuller and smoother with every application. www.elizabethgrant.com 877.751.1999

www.LNEONLINE.com • Page 123



West MAY (ONGOING) Advanced Chemical Peels with Skin Assessment by A Natural Difference. Encinitas, CA. 888.568.3150. Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Long Beach, CA. 888.568.3150. Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Seattle, WA. 888.568.3150. Antiqua Prima Level I Introductory Classes by Laura L. Root. Webinars held every Monday and Friday. 866.358.1694 Ext. 4. Distance learning available.

Full-Spectrum Reiki for Beauty Professionals: Integrated Reiki Spa Treatments by Linda Bertaut at Bertaut Beauty. Pasadena and San Francisco, CA. 626.405.0424. HydroPeptide Product Training Seminar by HydroPeptide. Webinars held Mondays at 10 a.m. PST. www.hydropeptide.com/webinars. Seasonal Peels and Unusual Actives by A Natural Difference Skincare. Encinitas, CA. 888.568.3150. Seasonal Peels and Unusual Actives by A Natural Difference Skincare. Long Beach, CA. 888.568.3150. Seasonal Peels and Unusual Actives by A Natural Difference Skincare. Seattle, WA. 888.568.3150.

MAY 5 Skin Biology & Chemical Peel Seminar by PCA Skin. San Francisco, CA. 877.PCA.SKIN.

MAY 5-6 Advanced Skin Histology, Analysis and Treatments by Skin Script Skin Care. Tempe, AZ. 480.543.1121.

MAY 6 Peel Fundamentals: A Hands-on Course by PCA Skin. San Francisco, CA. 877.PCA.SKIN.

MAY 13 Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Las Vegas, NV. 877.PCA.SKIN. Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. San Diego, CA. 877.PCA.SKIN.

MAY 19 Skin Biology & Chemical Peel Seminar by PCA Skin. San Diego, CA. 877.PCA.SKIN.

Page 124 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2013

West Central East International

MAY 20



Age Specified Services (Online Webinar) by Bio-Therapeutic. Seattle, WA. 800.976.2544. Peel Fundamentals: A Hands-on Course by PCA Skin. San Diego, CA. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Los Angeles, CA. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN.

Bio-Brasion Trinity Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544.

JUNE 3 MAY 21 Bio-Ultimate Platinum Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544.

MAY 22 Bio-Brasion Trinity Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544.

MAY 23 Bio-Synthesis Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544.

MAY 24 Bio-Oxygen Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544. May 2013 • Les Nouvelles Esthétiques & Spa

Peel Fundamentals: A Hands-on Course by PCA Skin. Los Angeles, CA. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN.

JUNE 9 Skin Biology & Chemical Peel Seminar by PCA Skin. Newport Beach, CA. 877.PCA.SKIN.

JUNE 10 Bio-Ultimate Platinum Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544. Peel Fundamentals: A Hands-on Course by PCA Skin. Newport Beach, CA. 877.PCA.SKIN.

JUNE 12 Bio-Synthesis Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544.

JUNE 13 Bio-Brasion Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544.

JUNE 14 Bio-Dermology Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544.

JUNE 17 Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Portland, OR. 877.PCA.SKIN. Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. San Francisco, CA. 877.PCA.SKIN. continues www.LNEONLINE.com • Page 125


CALENDAR OF EVENTS Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN.

JUNE 23 Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Newport Beach, CA. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Portland, OR. 877.PCA.SKIN.

JUNE 9 MAY 5-6 The International Congress of Esthetics and Spa by Les Nouvelles Esthétiques & Spa and Dermascope magazines. Arlington, TX. 800.471.0229.

MAY 7 HydroPeptide Product Training by HydroPeptide. Dallas, TX. 800.932.9873. Ext. 116

Skin Biology & Chemical Peel Seminar by PCA Skin. Houston, TX. 877.PCA.SKIN.

JUNE 10 Peel Fundamentals: A Hands-on Course by PCA Skin. Houston, TX. 877.PCA.SKIN.


Peel Fundamentals: A Hands-on Course by PCA Skin. Portland, OR. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Chicago, IL. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Oklahoma City, OK. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. San Antonio, TX. 877.PCA.SKIN.


MAY 20


Skin Biology & Chemical Peel Seminar by PCA Skin. Denver, CO. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Seattle, WA. 877.PCA.SKIN.

Peel Fundamentals: A Hands-on Course by PCA Skin. Chicago, IL. 877.PCA.SKIN.

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Houston, TX. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Oklahoma City, OK. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. San Antonio, TX. 877.PCA.SKIN.

MAY 13 JUNE 24

Central MAY (ONGOING) Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Dallas, TX. 888.568.3150. HydroPeptide Product Training Webinar by HydroPeptide. Webinars held Mondays at 12 p.m. C.S.T. www.hydropeptide.com/webinars.E

JUNE 2 Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Dallas, TX. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Dallas, TX. 877.PCA.SKIN.

JUNE 30 JUNE 3 Peel Fundamentals: A Hands-on Course by PCA Skin. Dallas, TX. 877.PCA.SKIN.

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Chicago, IL. 877.PCA.SKIN.

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Advanced Peeling Techniques for Complex Skin Conditions by PCA Skin. San Antonio, TX. 877.PCA.SKIN.

East MAY (ONGOING) Advanced Chemical Peels With Skin Assessment by A Natural Difference Skincare. Atlanta, GA. 888.568.3150.

Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Columbus, OH. 888.568.3150. Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Fort Lauderdale, FL. 888.568.3150. Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Philadelphia, PA. 888.568.3150.

Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Wilmington, DE. 888.568.3150. Antiqua Prima Level I Introductory Classes by Laura L. Root. Webinars held every Monday and Friday. 866.358.1694 Ext. 4. HydroPeptide Product Training Webinar by HydroPeptide. Webinars held Mondays at 1 p.m. EST. www.hydropeptide.com/webinars. continues






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Say you saw it in LNE & Spa and circle #195 on reader service card

May 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 127


CALENDAR OF EVENTS Knowledge is Power Series by A Natural Difference Skincare. Cooper City, FL. 888.568.3150. Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Atlanta, GA. 888.568.3150. Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Columbus, OH. 888.568.3150. Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Fort Lauderdale, FL. 888.568.3150. Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Philadelphia, PA. 888.568.3150. Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Wilmington, DE. 888.568.3150.

MAY 1 HydroPeptide Product Training by HydroPeptide. Miami, FL. 800.932.9873. Ext. 116

MAY 5 Skin Biology & Chemical Peel Seminar by PCA Skin. Fort Lauderdale, FL. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. New York, NY. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Washington, DC. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Indianapolis, IN. 877.PCA.SKIN.

MAY 6 Peel Fundamentals: A Hands-on Course by PCA Skin. Fort Lauderdale, FL. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. New York, NY. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Washington, DC. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Indianapolis, IN. 877.PCA.SKIN.

MAY 6-8 3-Day Academy: Master Class With Lydia Sarfati: Become an Esthetic Superstar! Skin Science From the Lab, Facial Massage & Anti-Aging Treatments by Repêchage. Secaucus, NJ. 800.248.SKIN.

MAY 13 Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Fort Lauderdale, FL. 877.PCA.SKIN.

MAY 19 Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. New York, NY. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Boston, MA. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Nashville, TN. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Newark, NJ. 877.PCA.SKIN.

MAY 20 Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Orlando, FL. 877.PCA.SKIN. Introducing the First Facial for the Hair & Scalp - Repêchage® HydraAmino 18® Hair Spa (Webinar) by Repêchage. Secaucus, NJ. 1:00-2:30 p.m., E.S.T. 800.248.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Boston, MA. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Nashville, TN. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Newark, NJ. 877.PCA.SKIN.

Page 128 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2013




Skin Biology & Chemical Peel Seminar by PCA Skin. Charleston, SC. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Orlando, FL. 877.PCA.SKIN.

30 MInutes to Beauty-Express Treatments to Grow Your Retail Sales by Repêchage. Secaucus, NJ. 800.248.SKIN. Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Indianapolis, IN. 877.PCA.SKIN.

JUNE 3 Peel Fundamentals: A Hands-on Course by PCA Skin. Charleston, SC. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Orlando, FL. 877.PCA.SKIN.

JUNE 9 Skin Biology & Chemical Peel Seminar by PCA Skin. Atlanta, GA. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Tampa, FL. 877.PCA.SKIN.

JUNE 23 Skin Biology & Chemical Peel Seminar by PCA Skin. Charlotte, NC. 877.PCA.SKIN.

JUNE 23-25 Advanced Skin Care Training: Skin Support for Oncology Patients by Oncology Skin Therapeutics. Charlotte, NC. 828.252.8400.

National Esthetic Teacher Training Sponsored by NCEA Pre-Congress National Esthetic Teacher Training (NETT) May 4, 2013 • Dallas, TX 1.800.471.0229 Pre-Congress National Esthetic Teacher Training (NETT) September 28, 2013 • Long Beach, CA 1.800.471.0229 Pre-Congress National Esthetic Teacher Training (NETT) October 26, 2013 • Philadelphia, PA 1.800.471.0229

JUNE 24 Peel Fundamentals: A Hands-on Course by PCA Skin. Charlotte, NC. 877.PCA.SKIN.


JUNE 24-26

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Newark, NJ. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Atlanta, GA. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Tampa, FL. 877.PCA.SKIN.

3 Day Academy: Master Class With Lydia Sarfati. Become an Esthetic Superstar! Skin Science from the Lab, Facial Massage & Anti-Aging Treatments by Repêchage. Secaucus, NJ. 800.248.SKIN.

May 2013 • Les Nouvelles Esthétiques & Spa

Skin Biology & Chemical Peel Seminar by PCA Skin. New York, NY. 877.PCA.SKIN.

JUNE 30 Skin Biology & Chemical Peel Seminar by PCA Skin. Ann Arbor, MI. 877.PCA.SKIN.

TRADE SHOWS Sponsored by Les Nouvelles Esthétiques & Spa and Dermascope

The International Congress of Esthetics and Spa, Dallas 2013 May 5-6 • Arlington, TX 1.800.471.0229 The International Congress of Esthetics and Spa, Long Beach 2013 September 29-30 • Long Beach, CA 1.800.471.0229 The International Congress of Esthetics and Spa, Philadelphia 2013 October 27-28 • Philadelphia, PA 1.800.471.0229

www.LNEONLINE.com • Page 129

advertisers’ index Page Number

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Bella Schneider Beauty........................................... www.bellaschneiderbeauty.com..................................... 180 100............. Bellaire Industry...................................................... www.bellaireindustry.com............................................... 189 49............... Bio Jouvance........................................................... www.biojouvance.com................................................... 140 44,51.......... Bio-Therapeutic...................................................... www.bio-therapeutic.com.............................................. 139 39............... BioBliss.................................................................... www.biobliss.com.......................................................... 173 104............. Biomani................................................................... www.biomaniskincare.com............................................. 276 19............... Bioslimming............................................................ www.bioslimming.com................................................... 335 55............... Blinc........................................................................ www.blincinc.com.......................................................... 226 70............... Brushes by Karen.................................................... www.brushesbykaren.com.............................................. 104 97............... Christina.................................................................. https://shop.christina-usa.com....................................... .107 9................. Circadia by Dr. Pugliese.......................................... www.circadia.com.......................................................... 101 91............... Control Corrective Skincare Systems...................... www.controlcorrective.com............................................ 272 53............... Coola Organic Suncare Collection.......................... www.coolasuncare.com.................................................. 244 79............... Cosmétiques France Laure..................................... www.francelaure.com..................................................... .199 132............. Darphin................................................................... www.darphin.com.......................................................... .159 116............. Dermafile................................................................ www.dermafile.com....................................................... 296 85............... Dermaware.............................................................. www.dermaware.com..................................................... 256 31............... Dr. Grandel.............................................................. www.grandel-usa.com.................................................... 109 83............... Dr. Jeff..................................................................... www.dr-jeff.com............................................................. .248 11............... Edge Systems........................................................... www.HydraFacial.com.................................................... 201 14-15...........Éminence Organic Skin Care.................................. www.eminenceorganics.com............................................ 157 20................Enspri...................................................................... www.enspriskincare.com.................................................. 318 131............. Equipro................................................................... www.equipro-bty.com...................................................... 242 45............... Grandelash-MD....................................................... www.grandelashmd.com................................................. 286 90............... Hale Cosmeceuticals................................................. www.halecosmeceuticals.com........................................ 133 87............... Hydropeptide.......................................................... www.hydropeptide.com................................................... 278 67............... Innovative Skincare................................................. www.innovativeskincare.com............................................ 240 13............... Lady Burd......................................................................www.ladyburd.com........................................................ 119 33............... Le Mieux.......................................................................www.lemieuxcosmetics.com.......................................... 294 75............... Lôngmi Lashes ............................................................www.longmilashes.com.................................................. 322 29............... Lucrèce Physicians’ Aesthetic Research....................www.lucrece.com........................................................... .263 42............... Marinello Schools of Beauty.......................................www.marinello.com........................................................ .340 7................. Meg 21/Dynamis..........................................................www.meg21.com........................................................... 344 103............. Nature Pure Labs...................................................... www.naturepure.com..................................................... 316 69............... Osmosis................................................................... www.osmosisskincare.com............................................. 111 2-3............. PCA Skin.......................................................................www.pcaskin.com........................................................... 110 77............... PFB Vanish....................................................................www.pfbvanish.com....................................................... 229 101............. Phytocéane...................................................................www.phytoceaneusa.com.............................................. 176 95............... Poo-Pourri.....................................................................www.poopourri.com....................................................... 219 113............. Premiere Shows............................................................www.premieredayspa.biz............................................... 194 22............... Rapidlash......................................................................www.rapidlash.com........................................................ 224 117............. Rejuvi Laboratory...........................................................www.rejuvilab.com......................................................... 149 21............... Rhonda Allison...............................................................www.rhondaallison.com................................................. 190 82............... Saian........................................................................ www.saian.net................................................................ 165 48............... Select Spa Source..........................................................www.selectspa.com........................................................ 253 38............... Sesha Skin Therapy........................................................www.seshaskin.com........................................................ 271 17............... Shira...............................................................................www.shirausa.com.......................................................... 249 37............... Silhouet-Tone.......................................................... www.silhouet-tone.com.................................................. 192 116............. Skin Blends.....................................................................www.skinblends.com...................................................... 283 93............... Szep Élet/ilike.................................................................www.szepelet.com......................................................... 274 127............. Teka Fine Line Brushes, Inc............................................www.tekabrushonline.com............................................. 195 71............... Vitelle...................................................................... www.vitellelab.com........................................................ 206 43............... Wishpro/Esthetic Solutions....................................... www.mywishpro.com..................................................... 339

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