Marketing Officer 2026

MARKETING OFFICER

Thank you for your interest in joining the Lincs & Notts Air Ambulance (LNAA). We are a friendly, inclusive and dynamic team focussed on ensuring we deliver the best possible prehospital critical care for the people of Lincolnshire and Nottinghamshire.

We are here to help save lives.

Our highly skilled crews of doctors, paramedics and pilots take an emergency department to the scene. We respond to more missions every year, tending to patients in what is often their greatest hour of need.

Karen CEO Karen Jobling

WHO WE ARE Rated outstanding by the Care Quality Commission across all five areas that were inspected – Safe, Caring, Effective, Responsive and Well led, we are a friendly, inclusive, and dynamic team focused on ensuring we deliver the best possible service.

We aspire to be by the side of more patients.

We serve a population of almost 1.6m across Lincs & Notts. Since we first took to the air in 1994, we have responded to over 32,000 emergencies.

Accidents and medical emergencies can change lives forever and that’s why we are committed to saving lives and providing cutting-edge, prehospital critical care.

In 2025 we were called to respond to over 1,600 incidents.

Our crews respond 24/7, 365 days a year.

Our highly skilled team operate at the very forefront of Helicopter Emergency Medical Services (HEMS). They perform life-saving interventions, including emergency chest and heart surgical procedures, deliver emergency anaesthesia and administer blood transfusions to patients suffering from life-threatening blood loss.

HOW WE WORK OUR VISION To be by the side of more patients, enabling the delivery of worldclass care.

OUR MISSION To provide outstanding care, by helicopter and car, 24/7 to the people of Lincs, Notts and beyond.

OUR VALUES We have four values (TRIC) that underpin everything we do.

TEAMWORK

RESPECT

Staff, crew, partners, volunteers and the community: one indivisible team.

We treat everyone with consideration, appreciation and acceptance.

INNOVATION

COMPASSION

We aim high and embrace opportunities to improve and advance everything we do.

We treat others with sensitivity, consideration and kindness.

MAIN PURPOSE The Marketing Officer leads the delivery of integrated marketing activity across Lincs & Notts Air Ambulance, driving supporter engagement and income generation.

The role is responsible for planning, executing and optimising campaigns across digital, print and supporter communications, ensuring all activity is insight-led, brand-compliant and delivers measurable results.

Working closely with fundraising, retail and operational teams, the postholder will play a key role in shaping campaigns, managing workflows, and ensuring a consistent and compelling supporter experience across all touchpoints.

HOURS

37.5 per week

SALARY

£26,500 to £34,000 (FTE), dependent upon skills and experience

TYPE

Permanent contract

REPORTING TO Marketing Manager

BASE

Lincs and Notts Air Ambulance HQ, HEMS Way, Lincoln LN4 2GW

KEY ACCOUNTABILITIES Campaign Delivery & Performance

Lead the end-to-end delivery of multi-channel marketing campaigns (including fundraising appeals, lottery, regular giving and retail initiatives).

Translate briefs into clear campaign plans, timelines and deliverables.

Monitor, evaluate and report on campaign performance, providing actionable insights and recommendations.

Continuously optimise activity based on data, audience insight and best practice.

Content & Communications

Plan and produce high-quality, engaging content across digital, print, email and social channels.

Own copywriting for campaigns, supporter communications and key organisational messaging.

Ensure all communications are audience-focused, on-brand and aligned to income and engagement objectives.

Stakeholder & Project Management

Act as a key point of contact for marketing across internal teams, managing requests and prioritising workload effectively.

Collaborate with fundraising, retail and operations to shape briefs and maximise campaign impact.

Manage relationships with external suppliers (e.g. agencies, designers, printers), ensuring delivery to brief, budget and deadline.

Digital & Channel Management

Maintain and update website content to support campaigns and optimise user journeys.

Support delivery of email marketing and automation, ensuring effective supporter journeys.

Contribute to the development and optimisation of key digital channels to drive engagement and conversion.

Brand & Compliance

Ensure all marketing activity adheres to brand guidelines and supports a consistent organisational identity.

Uphold best practice in data protection, GDPR and fundraising regulations across all communications.

Insight & Improvement

Use data, research and feedback to identify opportunities for growth and innovation.

Stay informed on marketing trends and sector developments, applying learning to improve performance.

PERSON SPECIFICATION Essential Criteria Skills & Abilities Strong campaign planning and project management skills, with the ability to manage multiple priorities independently.

Excellent written and verbal communication skills, with confident copywriting ability.

Ability to analyse performance data and translate insights into action.

Strong stakeholder management skills, with the ability to influence and collaborate across teams.

High attention to detail and commitment to quality.

Knowledge Solid understanding of marketing principles, including digital, content and campaign delivery.

Knowledge of audience engagement and supporter journeys.

Understanding of GDPR and data compliance within marketing.

Experience Proven experience in a marketing role with responsibility for delivering campaigns.

Experience creating content across multiple channels (digital, email, print, social).

Experience managing projects or campaigns from planning through to evaluation.

Experience working with internal stakeholders and/or external suppliers.

Personal Qualities Proactive, self-motivated and results driven.

Confident working independently with a strong sense of ownership.

Adaptable and solutions-focused in a fast-paced environment.

Committed to the mission and values of Lincs & Notts Air Ambulance.

PERSON SPECIFICATION Desirable Criteria

Skills & Abilities Experience with design or content tools (e.g. Canva, Adobe).

Understanding of CRM systems and email marketing platforms.

Knowledge Understanding of the charity or not-for-profit sector.

Knowledge of fundraising or supporter engagement strategies.

Experience Experience working in a charity or not-for-profit organisation.

Experience supporting fundraising or events marketing.

Familiarity with CRM systems or email automation tools.

Personal Qualities Experience in a charity, healthcare or supporter-led organisation.

Experience delivering income-generating campaigns (e.g. lottery, regular giving, appeals).

Experience with marketing automation or supporter journey planning.

Other Requirements Flexibility to support occasional out-of-hours activity (e.g. events or campaigns).

Please note that we are currently unable to sponsor applicants for work visas in the UK. Therefore, you must have the right to work in the UK to be considered for this position. Applications from candidates who require visa sponsorship will not be considered.

JAN - DEC 2025 MISSION STATS Lincs & Notts Air Ambulance | ambucopter.org.uk

1608 MISSIONS THIS YEAR These included 337 night patients, 48 patients that received blood and 133 RSI Patients.

MISSION LOCATIONS 824 Lincolnshire 604 Nottinghamshire 135 Derbyshire 29 Leicestershire 7 Rutland 4 Yorkshire 3 Northamptonshire 2 Humberside

INCIDENT TYPE

Registered Charity No. 1017501

672 Medical 273 Accidental Injury 352 Road Traffic Collision 112 Assault 42 Sports / Leisure 157 Other

WE LOOK FORWARD TO HEARING FROM YOU Lincs & Notts Air Ambulance is an equal opportunities employer and aims to ensure all applicants are treated fairly and equitably regardless of gender, race, colour, ethnicity, age, disabilities, social economic background, religious or political beliefs, marital status, maternity or paternity, or sexual orientation.

PandC@ambucopter.org.uk LNAA HQ, HEMS WAY, Bracebridge Heath, Lincoln, LN4 2GW ambucopter.org.uk Registered Charity No. 1017501