Purpose

as technically advanced modern font that had been created thirty years earlier, the Bodoni font is a strong design and was an instant hit with the recipients of the printed type. The font was designed to be aesthetically pleasing rather than readable or useful to the viewer, while being frequently described as “difficult to read,”, especially in smaller letter sizes.

Despite being less popular for modern logo design because of its “niche” appearance, many well-known firms have picked Bodoni to serve as their brand’s spokesperson. Do the names Nirvana, ZARA, Vogue, or Burberry come to mind? Bodoni is timeless, elegant, and punctual. It makes a statement with its versatile modern design.

Giambattista Bodoni leaned toward the exact, mathematical aspects of typeface creation rather than turning back to scriptinspired fonts in an effort to produce a modern forerunner to the similar typefaces of the time. Although many believe that Giambattista Bodoni’s reputation as a printer played a role in the Bodoni font’s widespread popularity despite Didot being an equally source: Mamma Mia source: Gucci source: Burberry source:CalvinKlein source: Vouge source: Elizabeth Arden source: Harper’s Bazaar