2 minute read
Brand Overview
from VHC Brand Standards
by lmcacchiotti
Introduction
PURPOSE OF THIS MANUAL:
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The primary purpose of this manual is to provide guidelines and specifications for the use and presentation of the logo for VHC Health. It includes examples of how and how not to use the organizational signature in a variety of situations. It is very important that these standards are adhered to when the identity of VHC Health is incorporated into all its communications. This will create familiarity and maintain consistency and continuity of message.
An organization’s identity is the most important element of its image. Because of its potential for credibility and influence, and the impression it has on its public, this identity should be considered the foundation of all marketing and communications efforts. An effective identity—one that is easily recognized and visually appealing—is quite powerful.
Above all, an organization’s identity should demonstrate its commitment to quality to its staff and its public. It must make a memorable impression, one that clearly communicates the organization’s basic mission and philosophy and reflects its significance. A single, consistent message, therefore, is key.
Exceptions to the Graphic Standards may be made only under special circumstances, and require the permission of the Division of Public Affairs & Marketing.
FOR MORE INFORMATION: If you have any questions about this manual or the use of the organizational signature, please contact Public Affairs & Marketing, 703.558.6595.
The primary purpose of this manual is to provide guidelines and specifications for the use and presentation of the logo for VHC Health. It includes examples of how and how not to use the organizational signature in a variety of situations. It is very important that these standards are adhered to when the identity of VHC Health is incorporated into all its communications.
An organization’s identity is the most important element of its image. Because of its potential for credibility and influence, and the impression it has on its public, this identity should be considered the foundation of all marketing and communications efforts. An effective identity—one that is easily recognized and visually appealing—is quite powerful.
Above all, an organization’s identity should demonstrate its commitment to quality to its staff and its public. It must make a memorable impression, one that clearly communicates the organization’s basic mission and philosophy and reflects its significance. A single, consistent message, therefore, is key.
