LLQ Lifestyle N'24

ADAM AFARA CELEBRITY EVENT

DESIGNER

60

GHM Appoints Hani Akkari As General Manager Of The Chedi Katara Hotel & Resort, Doha, Qatar

38

Adam Afara: The Art Of Experience

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Le Royal Méridien Doha Celebrates First Anniversary With Special Event And Experiential Offers

PUBLISHER & EDITOR-IN-CHIEF

ELIAS HADDAD

MANAGING EDITOR

LESLIE FERNANDEZ

MAGAZINE AMBASSADOR

SARAH BOURAOUI

CONTRIBUTOR

DR. NOUR ZOUROB

PHOTOGRAPHER

SMILE FOR PROFILE

SHADIRA PHOTOGRAPHY

PHOTO PHACTORY BY PRADEEP

GRAPHIC DESIGNER

RAKIBUL ISLAM

COVER IMAGE

SHADIRA PHOTOGRAPHY

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PO BOX 27774

Embracing the Power of Positivity!

In a world that often feels consumed by negativity, it is essential to recognize the incredible impact of positivity and the profound role it plays in shaping our lives. Positivity isn’t merely an abstract concept; it is a way of thinking, a mindset that can transform our experiences and bring about lasting change.

At its core, positivity is about cultivating a hopeful outlook and focusing on the brighter aspects of life. It is a conscious choice to see challenges as opportunities, setbacks as lessons, and the potential for growth in every situation. The power of positive thinking lies not in denying the existence of difficulties but in finding strength and resilience amidst them.

Positive vibes, as many would call them, have an incredible ripple effect. They transcend individual experiences and have the ability to create a chain reaction of inspiration, motivation, and optimism. When we radiate positivity, we not only uplift ourselves but also influence those around us, fostering a supportive and empowering environment.

The benefits of embracing positivity extend beyond our immediate surroundings. Research has shown that a positive mindset can improve physical and mental well-being, enhance productivity and creativity, and even strengthen social connections. By nurturing positivity, we create a virtuous cycle that fuels personal growth and cultivates a sense of fulfillment.

However, maintaining a positive outlook doesn’t mean disregarding or suppressing negative emotions. It means acknowledging them, processing them, and then consciously choosing to focus on the positive aspects. Positivity is not about denying reality; it is about reframing our perspectives and finding silver linings even in the most challenging circumstances.

In a world where news headlines often highlight the darker side of humanity, let us actively seek out and celebrate the stories that inspire hope, kindness, and compassion. Let us be mindful of the language we use, the attitudes we adopt, and the energy we bring into our interactions. By doing so, we contribute to a collective shift towards a more positive and harmonious world.

In conclusion, positivity is a powerful force that has the potential to transform our lives and the lives of those around us. It is a mindset that can uplift, motivate, and inspire us to embrace challenges and find joy in the everyday moments. Let us harness the power of positivity and spread its contagious influence far and wide, creating a brighter and more fulfilling future for all.

Elias Haddad.

Surgical Tooth

Extractions Extractions

Surgical tooth extractions are surgical procedures in which surgical access is required to completely remove a tooth.

Even if the tooth is visible in the mouth without surgically exposing it,surgical techniques may be necessary to remove the tooth.This includes sectioning the tooth into two or more pieces,whether or not a soft tissue incision is made.

Surgical extractions include removal of impacted wisdom teeth (third molars),but this does not mean that all wisdom teeth requiring removal are required to be removed surgically.

Extensively damaged teeth,and teeth with multiple curved roots frequently require extraction by surgical technique when removal is necessary.Teeth which have been endodontically treated and later need to be removed for some reason,frequently require surgical technique as their roots tend to be more brittle.

By Dr. Nour Zourob

Angry Birds World™ is creating memorable moments and experiences that are perfect for the entire family, making it the ultimate destination for fun and adventure. The secret of the park’s success and winning the award is a result of the incredible team behind it. From the operators to the management, they are the experts in creating a memorable experience for each of their guests. They are committed to building relationships based on loyalty and trust which led to the creation of the in-house super app LEISURE Qatar and Tejory Loyalty Program. The unique tool was recently introduced for the first time in Qatar, making the customer journey smoother, combining a loyalty program with e-commerce features and events management. That’s not all, the app will introduce new features that will convert the parks’ physical ticketing system to a digital one, making it easier and more convenient for the guests to enjoy the attraction without any hassle. LEISURE Qatar’s move of becoming fully paperless will contribute heavily to Qatar’s National Vision 2030.

“We are honored to receive this prestigious award “Best Entertainment Destination” at the LLQ LIFESTYLE CHOICE AWARDS 2023 and to be recognized as Qatar’s best-in-class in the leisure and entertainment industry by LLQ Magazine” said Sherif Elbassiouny, CEO eProjects LLC and Managing Director at LEISURE Qatar. “Creating and operating the first Angry Birds World™ Theme Park in the world here in Doha is a pleasurable experience and is an anchor for all Angry Birds fans around the globe driving them to the Middle East. Our local team of experts always refining and enhancing our message, to showcase the unique experiences and cultural authenticity that the park offers, while staying true to our Qatari roots” he added.

The event was held on the 1st of June at Le Royal Meridien Doha where LEISURE Qatar team along with the best in Lifestyle, Fashion, Hospitality, and Entertainment celebrated the awards ceremony and its success.

Angry Birds World™ sprawling over 17,000sqm, offers something for everyone, from thrilling rides to immersive themed arcade games and interactive attractions. Some of the highlights include ‘The Super Slingshot’ iconic thrilling ride that offers high-altitude excitement as guests are flung 60 meters vertically into the air. Not to mention ‘The Trampoline Universe’ that covers an area of 1300sqm. It features a universe of bounce for kids and adults in separate sections to provide a safe play setup. Additionally, the park

organizes live shows that are performed daily showcasing Angry Birds dancing and singing in a spectacular display of talent while interacting with kids on stage. In terms of food and beverage services, Angry Birds World™ has Food and Beverage outlets distributed around the park. Their eateries serve high-quality snacks, drinks, and meals to energize the guests during their fun journey.

For more information about Angry Birds World™ follow them on social media:

Facebook: Angry Birds World

Instagram: angrybirdsworld.qatar

TikTok: angrybirdsworldqatar

YouTube: Angry Birds World Qatar

About LEISURE Parks

Leisure is a 100% Qatari owned company; a pioneer in the realm of operating entertainment destinations and a dynamic environment that creates memorable family experiences. Founded in 2018, the company offers a full range of activities and experiences for the whole family to enjoy. Located in Doha Festival City, Leisure Parks comprises of three indoor-outdoor theme parks: ANGRY BIRDS WORLD™, SNOW DUNES™ and VIRTUOCITY™.

Through a range of over 20 high thrill rides suitable for all ages, the world debut of ANGRY BIRDS WORLD™ was introduced to Qatar in partnership with Rovio entertainment and developed over a sprawling 17,000 square meter area that transports visitors on an adventure with the renowned furious flock.

Needing to beat the heat? SNOW DUNES™ boasts -4°C temperatures thanks to the world’s most advanced snowproduction technology. This truly inspiring indoor snow themed park encapsulates a Qatari folklore tale of a cold wave in Spring that blankets the land in snow, set amidst an immersive Arabian style castle.

Want to escape reality? VIRTUOCITY™ is the region’s first dedicated digital gaming capital that merges the virtual world with real-life in a thrilling, and immersive environment. Teenagers and adults alike can enjoy V-Cube virtual reality experience, escape rooms and a multipurpose eSports arena equipped with state-of-the-art technology.

TREATMENT OPTIONS FOR DIASTEMA

By Dr. Mahmoud Abu Zainah

Diastema is a term that simply describes a gap between teeth. Diastema can be the result of a wide range of causes, from hereditary reasons to tooth damage.

Regardless of the cause, there are various treatment options available for those who suffer from diastema.

TREATMENT OPTIONS FOR DIASTEMA

While many simply learn to live with diastema and the gaps do not pose an oral health concern in any way, many others may choose to seek treatment for diastema.

The following are the four most common treatment options for diastema.

DENTAL BONDING

One of the most popular treatment options for diastema is what is known as dental bonding, which is the process of applying a bonding material to existing teeth to fill in space in between each tooth.

Dental bonding is a noninvasive procedure that can be completed within several hours and on the same day as the initial visit in many instances. It is often a much less expensive diastema treatment option when compared against other forms of treatment, although it may not last quite as long as dental veneers.

DENTAL VENEERS

Dental veneers are another popular form of treatment for diastema. Dental veneers are thin, tooth-colored shells applied to the surface of a tooth in order to fill in gaps.

Dental veneers are durable and can last for decades without needing to be replaced. Since they are tooth-colored, they provide patients with a natural look and a full smile of beautiful teeth.

Dental veneers are much more of a permanent solution than dental bonding, which means they last longer but are not intended to be removed after placement.

BRACES AND ALIGNERS

Braces and aligners are capable of treating a specific type of diastema. In some cases, diastema is caused by a misalignment of teeth or a missing tooth that may not be necessary for a full smile.

Braces and aligners work to pull teeth into a straighter position, closing the gap between teeth and giving patients a full smile without additional space between each tooth.

DENTAL CROWNS

In more rare instances of diastema, dental crowns may work to fill in the gaps between a tooth, especially if the diastema is caused by damaged or eroded teeth.

Dental crowns work to restore the size and shape of natural teeth, which means they can widen the surface of each tooth, providing a smile that does not contain gaps between teeth.

Fillers, Botox, And Skin

REJUVENATION PROCEDURES

As we age, our skin loses its youthful fullness. Fillers help to restore lost fullness to the face, lips, and hands. The procedure is done in a dermal clinic in less than one hour under local anesthesia.

fillers is hyaluronic acid similar to what we had when we were young, in different viscosity. Patients like that can return to everyday activities immediately after getting most fillers and have instant results.

Dermatologists can diminish signs of aging that appear on the face, lips, and hands via Fillers because it can effectively:

Restore fullness to cheeks, hollow areas under the eyes, and deep creases.

DIMINISH SCARS. ERASE FINE LINES. PLUMP LIPS.

LIFT THE BROW OR A DOWN-TURNED MOUTH. REJUVENATE HANDS.

You can also delay wrinkles if you follow healthy a lifestyle such as (food, practicing sport at least every other day, drinking enough amount of water every day ,2-3 liters . Stop smoking, avoid carbohydrate food and sweets.)

Use Moisturizer as daily routine, and sunscreen 50+ EVERY 2-3 HOURS AND avoid sun at noon, wearing eyeglasses, big hat in summer, long sleeves.

Make sure to eliminate stress in life as you can, be optimistic.

Botox is the most important and recommended procedure in our clinic to reduce fine wrinkles on the face, neck, also to treat underarm, hands and feet hyperhidrosis especially at the beginning of summer and hot weather.

Botox is botulinum toxin TYPE A; it is an FDA approved for multiple area injection, it is non-invasive treatment to reduce wrinkles and delay skin age process as well.

The differences between fillers and Botox that the fillers give volumes as we want to upon cheeks, chin, lips, jawlines, and that gave you a youthful skin looking and immediate result , while the Botox make the treated muscles relax after 5-7 days and delay your aging future process.

PLATLATE RICH PLASMA AND a several kinds of Skin Booster which has HA in a low viscosity, Peptides, Amino acid, Hydroxyapatite, vitamins, nucleotide, give patients instant lifting and glowing, it is also a safe, comfort, and recommended for skin and hair to stimulate collagen and GF (growth factor hormone) from your body and give you a beautiful result for face rejuvenation and hair fall.

There are also many treatments via devices to lift the skin, sagging face, reduce fine wrinkles, and treat the pigmentation from sun damages well, like HIFU, MORPHIUS, FRACTIONAL, EY, QS…

Stay healthy, beautiful, and take care of your skin.

DR. REEM SAAD Dermatologist and Cosmetic Consultant Marble Medical Center

NESPRESSO INVITES COFFEE LOVERS TO DRIFT INTO

A CALIFORNIAN DREAM THIS SUMMER

The latest collection brings together iced coffees, accessories and trendy recipes for a summer inspired experience that ignites the taste buds

espresso is kicking off the season of sunshine and warmth with a refreshing Californian Dream inspired experience. With a lineup of delicious coffees crafted to be enjoyed over ice, beautifully designed accessories and quench thirsting recipes, it is time for coffee lovers to drift into a Californian state of mind, no matter the occasion.

The collection pays tribute to a lifestyle that is highly artistic, expressive, and active, offering consumers moments of escapism wherever they are. Rooted in enjoying the longer, warmer days in the outdoors, a Californian Dream is the ultimate way to enjoy the season and embark on a journey of exploration, embracing a slower pace of life and appreciating the smaller moments. The refreshments create serene moments of joy and mouthwatering indulgences, with Nespresso’s unforgettable taste and quality radiating through.

Refreshingly cool coffee with a vibrant twist

Taking centre stage, Nespresso’s limited-edition coffee made for ice, embodies playfulness and adventure.

The fan-favorite flavoured coffees Coconut Flavour Over Ice for Originalis making a comeback this summer. Coffee lovers can continue to enjoy Freddo Delicato & Freddo Intenso for Original and Ice Leggero & Ice Forte for Vertuo - which are part of Nespresso’s permanent Barista Creations for Ice.

Recipes bursting with flavours

Capturing summer vibes in a glass, Nespresso’s creative new recipes offer coffee fans a tasty pick me up, whether at morning, noon or evening. The SEASIDE BREEZE recipe combines lavender syrup and Blue Butterfly Pea Flower powder for the ultimate sparkling sensation, exuding playful sophistication. Or for a zesty experience, ORANGE AND SAGE REFRESHER recipe brings together the freshest herbs and juices, making for a citrusy yet stimulating refreshment. All the new recipes can be found online at nespresso.com/recipes.

DOHA HOSTS AND EXQUISITE CARPET MUSEUM

City Center Doha, the first grand mall in Qatar has revealed its latest activity for this season, a unique and special exhibition for all the carpet enthusiasts out there. The carpets are brought to City Center Doha from The Sheikh Faisal Bin Qassim Al Thani Carpet Museum, which is an iconic landmark for history enthusiasts since its inception in 2014, the exhibition is currently located in City Center Doha on the 3rd floor in the Arabian Court, behind ‘Brands for less’. It is also sat to host the exhibition until 28th June 2023.

With the exhibition showcasing over 40 rare pieces, each with its unique tale. and history, visitors to City Center Doha are in for a fascinating experience. As a bonus, the uniqueness of the exhibition is further enhanced by the incorporation of variety, showing different carpets, rugs, and saddle textiles for camels and horses. from various regions such as China, Iran, Turkey, the Caucasus, and Europe during the Ottoman era.

The exhibition highlights the intricacy of the carpet-making techniques and the geographical origins of the rugs. With the carpets categorized by themes, it makes. it much easier for viewers to appreciate the carpets’ aesthetics and symbolism, as natural motifs such as the tree of life and animals, are woven into the carpets fabric.

Chairman of Board of Trustees of Sheikh Faisal bin Qassim museums, Sheikh Faisal bin Qassim Al Thani, expressed his delight in sharing his passion for art, history, and culture. The Sheikh Faisal Bin Qassim Al Thani Carpet Museum

stands as proof of Qatar’s significant cultural legacy, which showcases a magnificent display of carpets and rugs. We eagerly look forward to bringing this exceptional exhibition to City Center Doha, offering visitors a chance to witness these intricate pieces of artistry from up close.

For the young explorers, City Center Doha’s hosting a variety of children’s activities nearby the exhibition to allow their parents to enjoy the journey through history while their young ones indulge into arts and crafts-themed activities during the weekends until the end of the exhibition. This is a unique opportunity for anyone interested in carpets, art, history, or the rich culture of Qatar. The beauty and diversity of carpets showcased at the exhibition guarantee that visitors will come out spellbound by the incredible artifacts on display.

The Sheikh Faisal Bin Qassim Al Thani Carpet Exhibition sets an example for global practices in preserving and showcasing this authentic art form.

SHAPING DREAMS AND UNLEASHING POTENTIAL: Trinity Talent Qatar’s Talent Development Programs

Trinity Talent Qatar, a leading talent agency, is making waves in the industry with its transformative programs. One of their flagship initiatives, the TTQ Mini Model Program, is dedicated to nurturing young aspiring children between the ages of 5-10 and teaching them the basics that they need to launch their potential career in modelling. Led by professional instructors, this program equips young talents with essential skills and experiences. But that’s not all – TTQ has a diverse range of workshops and opportunities for all age groups, covering all departments from fashion to film and voiceover!

Unleashing Potential: The Ttq Mini Model Program:

TTQ’s Mini Model Program is designed to shape the dreams of aspiring models at a young age. Through a series of engaging and funfilled sessions, participants develop the necessary skills and experiences to thrive in the modelling industry. From fostering healthy habits in fitness and nutrition to perfecting runway techniques and facial expressions, the program covers a comprehensive range of aspects.

Mini-Turned-Professional!

Sharing the story of Unica Raija De Vera, a former student and model at TTQ’s Mini Model Program 2018-2019, speaks highly of her experience with the program. She attests to being a true product of TTQ’s guidance and support. Unica’s journey with the Mini Model Program laid a solid foundation and provided her with invaluable experiences that propelled her modelling career to new heights. Unica achieved a significant milestone by winning Princess of the Universe 2021. This accomplishment opened doors for her, leading to opportunities to grace the runways of New York and London Fashion Week in September 2022.

Expanding Horizons: Workshops

For All Ages And Interests:

Trinity Talent Qatar is dedicated to fostering talent across different age groups and interests. In addition to the Mini Model Program, the organization is preparing to launch an exciting range of workshops that cater to adults, teenagers, and young children. Whether individuals have a passion for fashion, film, or voiceover, Trinity Talent Qatar has a diverse array of programs for talent development.

TTQ’s Mini Model Program is just the beginning of a remarkable journey for aspiring models. The organization’s commitment to talent development extends beyond that – Trinity Talent Qatar creates opportunities for individuals in all departments.

Whether young or old, if you have a dreamTrinity Talent Qatar is here for you!

MODERN & CAPTIVATING: PHILIPP PLEIN PRESENTS THE $ KULL SYNTHETIC

Constantly reinventing itself while staying true to his maximalist DNA, PHILIPP PLEIN interprets its bestseller with a cutting-edge new version.

PHILIPP PLEIN combines The $kull’s wellknown design with new features, transforming this style into the perfect summer timepiece.

Playing with colors

and transparencies, The $kull Synthetic is modern and captivating. Thanks to its sleek silhouette, this timepiece displays a singular concept that exudes great confidence. Full of intrigue and energy, the most iconic and unconventional symbol of PHILIPP PLEIN stands out on the dial highlighting the distinctive character of this 44 mm case.

Iconic motifs and color accents are the distinguishing features of the new Missoni GMT collection of sport watches, with a Swiss Made movement (Ronda 515.24) in a 43 mm case.

THE ICONIC, SPORTY

GMT BY MISSONI WITH A SPLASH OF COLOR

The two most emblematic variants are proposed in black and blue colorways with a tone-on-tone dial and bracelet. The zigzag returns on both models, as a guilloché motif on the dial and as a decoration engraved on the bracelet’s central link.

With a splash of color (yellow or light blue), the hands and minute track on the inner ring lend a bold look to a timepiece that is set to be a new best seller this season.

As always, the Missoni logo appears on the dial at 12 o’clock and is echoed by the contrasting color lettering on the top ring, both symbols that reinforce the bond with the Maison

THE WATCH FOR THE Summer 2023

GRECA DOME CHRONO BY VERSACE

A new chronograph with a dome-shaped glass and a minute track scale on the top ring. The Greca and the Versace logo alternate in the iconic pattern on the black, blue or green dial.

The line of men’s watches introduces an innovative new watch design that features dome-shaped glass.

The Greca Dome Chrono watches have a 43 mm case enhanced with chronograph counters and a minute track scale on the top ring. They are detailed with signature motifs including the 3D Medusa head and Versace logo.

Art Of

Industry trend-setter Adam Afara has enjoyed over 21 years of phenomenal success in the wedding and event design space. His company, Events by Adam Afara, is based in Beverly Hills, California, but it’s one of the premier experiential design firms in the world, with an international reputation for excellence.

As a result of his well-deserved status, Adam has had the opportunity to work with celebrity clients the likes of Selena Gomez, Johnny Depp, Denzel Washington, and Beyoncé, to name-drop just a few. He has also designed some of the world’s most exclusive events, including the Oscars and the LOVE Mexico international conference in 2010.

Events by Adam Afara prides itself on meticulouslyorganized event production featuring stunning lighting, topof-the-line audio-visual equipment, and spectacular staging and design. Their vision is to help people experience extraordinary beauty and hopefully leave their events with a little more belief in magic.

Adam’s artistic approach and eye for detail has earned his company numerous accolades. For instance, he won the Wedding Wire Couples Choice Award consecutively every year from 2010 to 2021 and has received recognition from WeddingWire, The Knot, Scottish Wedding, and USA Today, among others.

The video garnered over 100 million views on YouTube and catapulted his career virtually overnight. He was always fully booked after that, and it opened the door for him to work with (and become personal friends with) many of Hollywood’s A-listers.

Adam discovered his talents at a very young age. His mother, a renowned lawyer and human rights advocate, hosted many events and dinners for high profile businessmen, ambassadors, and politicians. As far back as he can remember, she allowed Adam to help her arrange flowers and decorations. Eventually, he says, she came to trust his taste and meticulous attention to detail enough to let him manage the whole affair, from table setup and décor to the menu choices. He never looked back.

After graduating from high school, Adam knew he wanted to pursue a creative career. In addition to helping his mother plan parties, he had also played an active role in redecorating their primary residence and remodeling their summer home—something his mother did every few years. When it was time to choose a discipline, interior design seemed like a natural fit for Adam, as he already had significant experience in the arena.

Upon completing his education, Adam was fortunate to find almost immediate success. He credits pop star Lady Gaga with giving him his first big break when she hired him as a designer on her music video for her hit song “G.U.Y.”

Shortly thereafter, he had the chance to work with Beyoncé on her music video "Hymn for the Weekend" with Coldplay, which netted 1.8 billion views. The rest, as they say, is history.

When asked to what he attributes his amazing success, Adam says it’s his passion. “Every design is unique to me,” he asserts. “It's something all my clients have come to expect.” We asked him if he could name a “most” meaningful or memorable design, and he demurred. “A lot of work goes into the creative process, and the effort and time all affect how dear and precious a design becomes. But if I had to give you an answer, then I would always say ‘the next one.’” With that kind of zeal, Adam’s achievements come as no surprise.

So, what’s next for Adam? Now that his career is in a place where he’s accumulated such a wealth of knowledge and experience, he wants to pass it on to others. In fact, for the last three years he’s been hosting a series of master classes across several different counties. “I love being able to help up-andcoming young professionals at the start of their career,” he says. “I think I enjoy that most because when I got into this line of work, events management was still in its infancy, and I would have loved having a mentor.” One of the most gratifying aspects of this venture, he tells us, is that

even established professionals attend his classes as students looking to rediscover their passion and ignite their creative spirit.

To these students and anyone looking to follow in his footsteps he says, “Never, ever give up. Work hard. Dream big.”

Adam Afara is proof positive that this advice works.

FROM

TUNISIAN ATHLETE TO FASHION DESIGNER:

Darine El Hijabi’s Inspiring

Success Story Success Story

Darine El Hijabi, a Tunisian fashion designer, has carved a niche for herself in the industry with her unique designs that exude refined luxury, as attested by fashion experts and her loyal clientele. What started as a passion-driven journey led her from the world of sports to the realm of fashion, ultimately transforming her into a shining success story.

From a young age, Darine demonstrated a deep passion for sports, particularly athletics. Her dedication and exceptional performance earned her numerous accolades, including the gold medal at the 12th Arab School Sports Tournament in 1998 and the African Athletics Championship in 1999. Recognizing her talent and commitment, the Tunisian Minister of Sports selected her for a threeyear training mission with the Emirati army in Dubai. However, Darine had to return to Tunisia upon the birth of her son.

Years later, seeking a new adventure, Darine turned her attention to the captivating world of fashion. With a keen eye for style, she started as a fashion blogger while working at Fifty One East-Qatar in the Bridal Lounge. Collaborating with renowned

international fashion houses and designers, she remained up to date with the latest trends and changes in the industry. Her role involved providing invaluable consultations to brides, helping them enhance their self-confidence and elegance by selecting the perfect cuts, luxurious fabrics, and offering advice on makeup, hairstyles, accessories, and even high-end shoes to ensure their utmost satisfaction on their special day.

Fueling her passion further, Darine decided to expand her knowledge and enrolled in an accredited British Institute, where she earned her certification as an expert in appearance and image. Encouraged by the unwavering support and trust of her close family and friends, she took a significant step towards her dream by delving into design and knitting, ultimately joining the prestigious Italian Di Borgo Institute in Qatar.

When asked about her approach to coordinating a woman’s look, Darine emphasized her focus on body shape, age, skin color, personality, lifestyle, and profession, all with the aim of achieving the perfect ensemble tailored to each individual.

Her journey into the world of design stemmed from her personal struggle to find styles that matched her own fashion tastes. With continuous support and encouragement from her husband and friends, Darine’s creativity flourished, leading her to become an official fashion designer with her own brand, Darine Ready-to-Wear. Recently, she unveiled her inaugural fashion collection during the holy month of Ramadan, marking a pivotal moment in her career.

On April 15, 2023, Darine’s first fashion show captured the essence of her burgeoning success. The collection, titled “Just Be You,” comprised 12 original pieces, ranging from dresses to evening jumpsuits. Inspired by ambitious and daring women who seek to express their emotions through fashion, the designs boasted vibrant colors such as yellow, red, purple, and elegant black, reflecting the diverse personalities of the modern woman—rebellious, confident, strong, and aware of the power of her femininity and allure. Each piece in the collection featured luxurious fabrics like soft satin, silk, chiffon, and intricate embroidery, providing a delicate and elegant touch.

At the heart of the Darine brand lies the concept of empowering women and enhancing their confidence by allowing their personality to shine through their appearance. Drawing inspiration from women themselves, as well as the surrounding environment, culture, and heritage, Darine’s designs epitomize her unique perspective as a designer. She keeps herself abreast of international fashion shows, fashion blogs, and influential figures in the industry, always seeking new ideas and the latest trends.

Success Story Success Story

Simplicity and comfort are the core principles of Darine’s fashion and beauty philosophy.

PHOTOSHOOT BY LLQ LIFESTYLE

PHOTOGRAPHY: SHADIRA PHOTOGRAPHY MODELS BY TRINITY TALENT QATAR

HAIR: BLOWDRY BAR

MAKEUP: VALERIE MOAKES

Atelier THE

FOR THE FIRST TIME IN QATAR

For the first time in Qatar, La Difference Public Relations presented the latest collection of The Atelier couture at an exclusive event to showcase the Paradiso Collection.

Some years ago, professor Jimmy Choo OBE and The Atelier brand created a fusion of wedding culture around the world with its international vision and background that has always inspired elegant brides, remembering the goddess of Athens, or the gorgeous French, romantic and traditional elegance or the contemporary American. The Atelier, means “the expectation with craftsmanship spirit, and it was founded in 1986 as a small bridal shop in Kuala Lumpur, Malaysia. It specializes in the use of sophisticated fabrics combined with bold and avant-garde tailoring and has devoted a lot of efforts to growing into the most influential wedding dress haute couture brand in the world.

The Paradiso Collection is defined by soft colors in the range of beige, grey, blue and some touch of deep red. Characterized for the lighter lines and tulles, feathers, embroideries and gorgeous beading the volumes are reduced and more fluid, light sleeves and almost invisible details made these dresses an ethereal statement full of light. The inspiration makes reference to Dante’s paradise in “The Divine Comedy”; an epic journey around man and God which is also the beginning of the greatest love stories of all time. The love of the Divine Comedy is a pure and elegant love, the one we think it is as love should be, but it is actually obnubilate with our own aspirations. In this collection it is deconstructed and spliced each fantasy

image with different textured fabrics to recreate the poem itself with metal threads in different shades of colors on each design. The celestial astrological patterns are also added with a strong art deco style which results in a mysterious, noble, sensual and ethereal aura to the collection.

The collection is available only by order at Amici di Moda a Luxury Department Store that offers the ultimate experience for men and women. The concept is a fusion of art and fashion. The premier destination for creative established artists for the first time in the region; promoting local creators and bringing a new level of luxury fashion, sourcing the most desirable and cutting-edge designer brands.

LA DEFFERNCE PR & EVENTS - AMICI

DI MODA – THE ATELIER - PROFESSOR

JIMMY CHOO OBE

FASHION STYLIST & CREATIVE DIRECTOR:

ANNA DREAMS

PHOTOGRAPHY:

SHADIRA PHOTOGRAPHY

JEWELLER:

MAHAIN

HAIR & MAKEUP:

MAISON DE JOELLE QATAR

MODEL:

ILONA

LOCATION:

MONDRIAN DOHA

GHM Appoints Hani Akkari

AS GENERAL MANAGER OF THE CHEDI KATARA HOTEL & RESORT, DOHA, QATAR

Under Hani Akkari’s leadership, The Chedi Katara is poised to reinforce its position as the beacon of luxury and unrivalled lifestyle experiences in the Qatari capital

Inimitable creator of stylish hotels and resorts in exotic locales worldwide, General Hotel Management Ltd (GHM), announced the appointment of Hani Akkari as the new General Manager of The Chedi Katara Hotel & Resort in Doha, Qatar. Hani’s stellar reputation garnered over 17 years of experience in some of the world’s most renowned luxury hotels will serve him well in his remit to oversee the hotel’s day-to-day operations and lead its commercial and strategic initiatives in his new role. He will also champion new projects to elevate the culinary experiences and service excellence to bring to life A Style to Remember at The Chedi Katara.

Hani’s wealth of international experience spans from Europe to the Middle East and is coupled with his passion for delivering exceptional guest experiences. His career began in France in 2007, where he gained valuable experiences at Four Seasons Luxury Hotels and Resorts and Hilton Arc De Triomphe in Paris. He later embarked on his journey in the Middle East, where he joined the pre-opening for Sofitel Abu Dhabi Corniche, UAE, and was subsequently promoted to Director of Rooms Division. Hani would later serve as Executive Assistant Manager at Sofitel Al Khobar, KSA, before assuming the role of Director of Operations

followed by General Manager at Alwadi Doha – MGallery Hotel Collection, Qatar. During his tenure at Alwadi Doha, Hani’s leadership and dedication to hospitality excellence resulted in remarkable operation success and garnered prestigious international accolades and recognition for the hotel. He was appointed General Manager of Fairmont Doha in Katara Towers, where his recent achievements include leading a dedicated team of hospitality leaders for the hotel’s iconic opening which led to great commercial success from hosting the 2022 FIFA World Cup.

“I am thrilled to embark on my journey at The Chedi Katara and feel privileged to lead a team of dedicated professionals in such an iconic hotel that is the epitome of luxury and sophistication,” said Hani Akkari, General Manager of The Chedi Katara Hotel & Resort in Doha, Qatar. “I look forward to working closely with the team in delivering lasting memories for all guests to fortify The Chedi Katara as the ultimate destination for unrivalled lifestyle experiences.”

Nestled within the famed Katara Cultural Village in the vibrant city of Doha, Qatar, The Chedi Katara offers a harmonious blend of contemporary elegance with rich cultural heritage. The iconic property features intricate craftsmanship within its architecture. It boasts a collection of opulent accommodations, each exquisitely crafted to provide unrivalled comfort and panoramic views of the nearby Arabian Gulf. Guests can look forward to singularly memorable stays accompanied by impeccable service as the hotel embodies GHM’s signature hallmark of A Style to Remember.

“Hani’s invaluable experience in running operations across vibrant city hotels, world-class resorts, and in his stewardship of pre-opening and new hospitality projects, have marked him an excellent candidate in championing exceptional experiences for The Chedi Katara and piloting this iconic landmark through to its next chapter of success,” said Tommy Lai, Chief Executive Officer of GHM.

THOMAS KINSPERGER

APPOINTED AS GENERAL MANAGER AT MANDARIN ORIENTAL, DOHA

andarin Oriental, Doha is pleased to announce the appointment of Thomas Kinsperger as the new General Manager. Thomas will succeed Martin Schnider, who has served as the General Manager since the hotel’s opening in March 2019. Martin will continue his longstanding tenure with Mandarin Oriental as the General Manager of Mandarin Oriental, Kuala Lumpur.

With over 20 years of hospitality experience across Asia, Europe and the Middle East, Thomas brings a wealth of experience in his role. He joined Mandarin Oriental, Doha in 2019 as the Hotel Manager and has since demonstrated his exceptional leadership capabilities.

Thomas began his career with Mandarin Oriental Hotel Group in 2008 at Mandarin Oriental, Bangkok. In 2011, he was appointed as the Food & Beverage Manager at Mandarin Oriental Hyde Park, London, overseeing the entire F&B operation including the internationally acclaimed partnership restaurants, Dinner by Heston Blumenthal as well as popular dining hotspot at that time, Bar Boulud, London.

In 2012, Thomas assumed the role of Director of Food & Beverage at Mandarin Oriental, Bangkok, where he successfully managed the extensive F&B operations, including 12 restaurants and four retail shops. Later, he was appointed Project Director of The Residences in Bangkok, leading the team in opening 146 ultra luxury residences.

Renowned for his dedication to service excellence, Thomas has been a driving force behind Mandarin Oriental’s achievements. Under his guidance, the hotel eliminated single-use plastics, aligning with the Group’s commitment. These efforts led to prestigious accolades, including four consecutive years of Forbes Travel Guide Five-Star recognition and two consecutive years of Five-Star recognition for The Spa in 2023. The hotel’s sustainable practices were further acknowledged with a third consecutive Green Key certification.

Thomas’s unwavering focus on service excellence and sustainability has positioned the hotel as a leader in both guest satisfaction and environmental stewardship.

“I am delighted to continue delivering the service excellence and standards that our guests at Mandarin Oriental, Doha have come to expect,” said Thomas Kinsperger, General Manager of Mandarin Oriental, Doha. “I look forward to working with our passionate colleagues to delight and inspire our guests at every opportunity. Building on our strong foundation, we will further strengthen our position as a leader in hospitality and a distinctive destination in the cultural heart of Doha,” he added.

Thomas holds an Executive MBA from RMIT University in Melbourne, Australia. As an Austrian national and a graduate of the Tourism School in Bludenz, Austria, with a major in Hotel Management, Thomas brings valuable expertise to his role. In his free time, he enjoys playing tennis and spending quality time with his family.

DISCOVER THE LUXURIOUS TREATMENTS OF THE SPA AT PARK HYATT DOHA

hen it comes to seeking the pinnacle of luxury and relaxation, few places can rival the Park Hyatt Spa. Nestled in the heart of Msherireb Downtown, this renowned spa offers a haven of serenity and rejuvenation.

In this article, we will delve into the world of Park Hyatt Spa’s massage and facial services, exploring the exquisite treatments, skilled therapists, and unparalleled ambiance that make this spa a true sanctuary for the senses.

As a reminder, here’s what Spa Park Hyatt Doha is all about.

Exceptional Body Treatments

Valmont’s dedication to lavish indulgence extends beyond facial treatments. Park Hyatt Doha Spa presents a range of Valmont body treatments designed to envelop you in a world of pure bliss.

From luxurious body wraps to exfoliating scrubs, each treatment is meticulously crafted to nourish and hydrate the skin while providing a deeply relaxing experience.

Unparalleled Spa Ambiance

Park Hyatt Doha Spa provides the serene and sophisticated ambiance immerses you in a world of serenity, allowing you to escape the bustle of everyday life.

The elegantly designed treatment rooms, infused with subtle aromatherapy scents and soothing music, create an environment conducive to relaxation and well-being.

Combined with the attentive and professional service provided by the spa staff, every moment at Park Hyatt Doha Spa is designed to transport you to a realm of pure luxury.

Holistic Well-being

At Park Hyatt Spa, the focus extends beyond the physical aspects of spa services. The spa embraces a holistic approach, ensuring that your overall well-being is nurtured and uplifted.

From the moment I have arrived, I was enveloped in a tranquil atmosphere of peace, allowing me to leave the worries of the outside world behind.

Complementary amenities such as steam rooms, saunas, and relaxation lounges enhance the experience, providing an opportunity to extend the benefits of your treatment and find inner harmony.

Unmatched Attention to Detail

The Spa at Park Hyatt Doha is distinguished by its unwavering commitment to excellence and attention to detail. Every aspect of your visit is thoughtfully designed to create an atmosphere of rejuvenation.

From the plush robes and slippers provided to the soothing aromatherapy scents that permeate the air, every detail is meticulously crafted to enhance my spa journey. The friendly and attentive staff ensured my comfort throughout, offering personalized recommendations and ensuring my preferences are met.

The Park Hyatt Hotels Legacy

As part of the esteemed Park Hyatt brand, The Spa at Park Hyatt Doha, upholds the legacy of exceptional hospitality and world-class service. Known for their impeccable standards, the properties deliver unparalleled luxury experiences.

The spa’s dedication to creating a haven of ataraxic aligns perfectly with the brand’s commitment to providing unforgettable moments of indulgence and relaxation.

The Art of Swiss Skincare

Valmont, the prestigious Swiss skincare brand, combines scientific innovation with luxurious formulations to create a range of skincare products that deliver exceptional results.

At Park Hyatt Doha, guests can experience the epitome of luxury through a selection of Valmont treatments designed to nourish, rejuvenate, and revitalize the skin.

The products cutting-edge formulas, infused with powerful ingredients, work in harmony with the skillful touch of the spa’s estheticians to provide a truly transformative skincare experience.

MY HONEST REVIEW: UNVEILING THE LUXURIOUS SPA TREATMENT AT PARK HYATT DOHA SPA

My Valmont Treatment at Park Hyatt Doha Spa

Since I was getting so many reviews and hype about it, I decided to explore the famous Valmont Treatment offered by Park Hyatt Doha by myself.

So, what was my experience? Well, I was all in for a good facial treatment along with some soothing body massage. My hectic routine, dull skin, and tired muscles were screaming to get a spa day for utter relaxation.

That’s why, I recently had the pleasure of indulging in a Valmont treatment at Park Hyatt Doha Spa, and I must say, it was an experience like no other. From the moment I stepped into the spa, I was greeted by a serene and sophisticated ambiance that immediately put me at ease.

I opted for Majestic Treatment – The Signature Facial Ritual.

The Valmont treatment began with a thorough skin analysis by an expert esthetician, who took the time to understand my specific needs and concerns. This personalized approach made me feel truly cared for and ensured that the treatment would address my skin’s unique requirements.

The facial itself was a decadent journey of pure bliss. The luxurious Valmont products used during the treatment felt exquisite on my skin, and I could sense their potency and effectiveness. The esthetician’s skilled touch and gentle massage techniques further enhanced the experience, leaving me feeling deeply relaxed and rejuvenated.

The results were simply phenomenal.

My skin felt revitalized, radiant, and incredibly hydrated. The treatment had worked its magic, noticeably improving the firmness and texture of my skin. I couldn’t help but marvel at the visible transformation and the radiant glow that greeted me in the mirror.

What truly sets Park Hyatt Doha Spa apart is the attention to detail and the level of service provided by the spa staff. From the moment I arrived until the end of my treatment, I was treated with the utmost care and professionalism.

The spa’s tranquil atmosphere, subtle aromatherapy scents, and soothing music created a cocoon of relaxation that allowed me to escape from the outside world and fully immerse myself in the indulgence of the Valmont treatment. Valmont’s exclusive products, enriched with potent ingredients and advanced technologies, help restore radiance, improve firmness, and promote overall skin health. The luxurious facial experience, combined with expertise of the estheticians, ensures a revitalizing and rejuvenating journey for your skin.

If you are seeking a transformative skincare experience, I highly recommend the Valmont treatments at Park Hyatt Doha Spa.

The De-Stress Body Massage Experience at Park Hyatt Doha is an Oasis of Relaxation

I decided to go for the De-Stress Body Massage service –and it was the best decision I made that calmed my mind and every inch of my muscles with relaxation.

The massage therapists at Park Hyatt Doha are truly skilled professionals who have mastered the art of delivering a blissful massage experience. They took the time to understand my preferences and any specific areas of tension or discomfort, ensuring that the massage would be tailored to my needs.

The massage room itself was a peaceful haven exuding a sense of calm and serenity. The soft lighting, soothing music, and subtle aromatherapy scents created the perfect ambiance for complete relaxation.

As the massage began, I immediately felt the therapist’s expert touch, which combined just the right amount of pressure

and fluidity. Their techniques were both invigorating and deeply soothing, allowing me to completely let go and surrender to the healing power of the massage.

The massage itself was a harmonious blend of different techniques, tailored to address my specific needs. From the gentle strokes of a Swedish massage to the targeted release of tension in deep tissue work, every movement was executed with precision and skill.

I could feel the tension melting away, leaving my body feeling lighter and more at ease. The therapist’s intuitive understanding of my body’s needs and their ability to work out knots and tight muscles was truly remarkable.

By the end of the massage, I was in a state of pure bliss. My body felt rejuvenated, and my mind was completely at peace. I emerged from the spa room with a renewed sense of energy and a profound sense of well-being.

What sets the spa massage service at Park Hyatt Doha apart is not only the expertise of the therapists but also the level of care provided by the spa staff. From the moment I arrived until the end of my massage, I was treated with warmth, professionalism, and genuine hospitality.

My Verdict

If you are looking for an oasis of relaxation, I wholeheartedly recommend the Spa at Park Hyatt Doha.

Treat yourself to this exquisite experience and allow the skilled hands of the therapists to transport you to a state of pure tranquility. Whether you seek relief from muscular tension or simply desire a moment of deep relaxation, the spa massage at Park Hyatt Doha is a true haven of rejuvenation for both the body and the soul.

LE ROYAL MÉRIDIEN DOHA

CELEBRATES FIRST ANNIVERSARY WITH SPECIAL EVENT AND EXPERIENTIAL OFFERS

Le Royal Méridien Doha is celebrating its first anniversary with a month-long showcase of tailor-made experiential offers for guests to indulge in starting 6th of June. Perfectly attuned for the momentous occasion, you can enjoy a range of exciting experiences, from gastronomic delights to relaxing staycation packages.

The first anniversary revelries began last Tuesday evening with a special invitation-only event where guests enjoyed a delectable culinary experience, savouring the hotel’s various epicurean creations. Attended by the hotel’s top corporate clientele as well as select media representatives and social influencers, the kickoff event was the perfect introduction to what guests can expect this month.

Commenting about the hotel’s milestone celebration, Gerrit Gräf, Multi-Property General Manager said: “I’m elated to celebrate our hotel’s first anniversary with our valued clientele, media representatives, and influencers alongside some of our Marriott Bonvoy members, through a meaningful event. This is also our way to thank them for being a wonderful partner, and for contributing to our success for the past year.”

Other highlights in the celebratory offers include the Bubbly Sunset, where you can witness the breathtaking dusk from The Terrace. Whether you’re accompanied by friends, a special someone, or enjoying some quality me-time, the mesmerising sunset views of Lusail will captivate you. Treat yourself to an array of tantalising small bites perfectly paired with two complimentary refreshing drinks. To add an extra touch of excitement, indulge in some hubbly bubbly, adding a playful twist to your evening. Available daily from 5pm to 10pm until June 14 for QAR 180 per person.

For an exquisite afternoon tea experience, where elegance and flavours come together in perfect harmony, guests can relish in our Afternoon Bliss offer, featuring a delightful selection of freshly baked scones, sandwiches, pastries, and aromatic herbal teas whilst being immersed in an atmosphere of luxury and relaxation. Available daily from 1pm to 7pm for QAR 110 per person.

Italian food lovers can indulge in two mouthwatering experiences at celebrity chef David Myers’ ADRIFT Anda. The first is Pausa Pranzo, a lunchtime escape to Italy with a palatable menu featuring artisanal cheeses, cured meats, pizzas, and pasta dishes. Available from 12pm to 3:30pm, Sunday to Thursday, Pausa Pranzo offers a perfect combination of flavours, textures, and aromas for QAR 85 per person.

Then, the Aperitivo Classico, a perfect way to unwind and chill out with friends after a long day. Featuring an irresistible mix board of cold cuts, cheese, bread, and olives, complemented by two signature cocktails. Available daily from 5pm to 7pm, for QAR 95 per person.

Experience the ultimate midweek delight at The G.O.A.T Sports Lounge with our newest dining experiences. Introducing Wing It every Wednesday starting June 7, from 7pm to 9pm. Prepare for a wing-filled evening where you can indulge in unlimited wings of your choice: the fiery Devils Pit wings or the favourite Classic Wings, expertly paired with selected hops. For QAR 180 per person, enjoy two hours of wing-filled bliss that will satisfy both wings enthusiasts and foodies alike. Join us for this epic Wing It experience, where flavour, fun, and unlimited wings collide in the most scrumptious way possible.

Elevate your Tuesday nights with Chic Chat at The G.O.A.T Sports Lounge. Join your girlfriends for an unforgettable evening of non-stop fun and lively socialising. Starting June 13, every Tuesday from 8pm to 12 midnight, this is the ultimate girls’ night out. Enjoy the VIP treatment with three complimentary drinks and a 25% savings on food items. Dress to impress and create lasting memories in a vibrant atmosphere perfect for catching up with your closest friends. Let Chic Chat take your Tuesday nights to a whole new level of excitement.

Gerrit also mentioned “This year, we are happy to launch some of the most innovative food and beverage experiences at Le Royal Méridien Doha which upholds our vision to remain a dining destination especially in Lusail.”

STORE KARACA

ANNOUNCES GRAND OPENING OF NEW BRANCH IN WEST WALK AL WAAB

Renowned Turkish Brand Karaca - famous for Homeware, Kitchenware, and Carpets unveils a new store in West Walk Al Waab

Experience Luxury Living with the Grand Opening of Karaca Store’s New Branch in West Walk

Al Waab Karaca store brings Elegance to Dining, Home, and Kitchen with the Grand Opening of its New Branch in West Walk Al Waab”

Karaca, the Turkish brand known for its quality and extensive range of home and kitchenware products, has now opened its second branch in Qatar which is located in West Walk, marking a significant milestone in its growth journey. With the motto of “We’ve got lots to share,” Karaca has been telling its story since 1973 and has now expanded and operating in more than 600 stores worldwide.

At our latest branch, we will be offering a new line of items from KaȘmir Halı in addition to our wide range of dining, kitchenware, home linen, fragrances, decorates and accessories. Our KaȘmir Halı collection includes a range of high-quality carpets that are both stylish and functional. These carpets are made using premium materials that are coming from nature and feature intricate designs that are inspired by traditional Turkish patterns. Each carpet in the KaȘmir Halı line is carefully crafted and offered in different sizes which makes them a great choice for any home or office.

As a leading retailer of high-quality household items, Karaca Store is dedicated to providing its customers with an unparalleled shopping experience. The new West Walk Al Waab branch will feature a wide range of products, including the brand’s famous dining sets such as Fine Pearl and Fine Bone. Fine Pearl collection is patented by Karaca using real fine pearls, being the first in its kind in the world, meanwhile Fine Bone is considered to be the highest quality ceramic which is perfect for both everyday use and special occasions with the durability and stunningly beautiful which are considered the premium and most elegant line of dining sets we offer.

Karaca has two branches in Doha, with the West Walk store joining the existing location in Doha Festival City, Luxury Court. In addition to its physical stores, Karaca has launched its own website and mobile

application, allowing customers to have a smoother shopping experience. The website, www.karaca.qa, and the Karaca app are available for both IOS and Android devices. Customers can also take advantage of the store’s own delivery service, with dedicated drivers who deliver directly to their homes.

Karaca’s expansion to West Walk is a testament to its commitment to providing quality products and excellent customer service. With its range of products, from kitchenware to home linen and accessories, the store has something for everyone. Whether you’re a pastry enthusiast, a decorator, a stay at home mom, a chef, Karaca’s new store is definitely worth a visit.

To mark the grand opening, Karaca Store hosted a series of exciting events that included ribbon cutting, cake cutting, and a special violin performance. The event was attended by representatives of the Turkish Embassy, a host of public figures, influencers, media, Karaca representatives from Turkey and Premium Limited Group (the sole distributor of Karaca in Qatar).

The new Karaca Store branch in West Walk Al Waab is open from 9am to 10pm on weekdays and 10am to 11pm on weekends. For more information, visit www.karaca.qa or follow the brand on social media: karacaqa.

The 27th edition of the Vernasca Silver Flag is due to take place from 9 to 11 June. This competition recalls the historic uphill speed race – held from 1953 to 1972 – dedicated to classic cars; every year, it packs out the Piacenza hills along a route leading from the enchanting medieval village of Castell’Arquato to Vernasca, a small town nestled in the Ligurian Apennines.

Maserati will be featuring at this year’s event. The Trident will be lining up four vintage gems, on display in a dedicated space. They will also take part in the legendary climb, where hundreds of vintage cars will parade among the most iconic and appealing models in the history of motoring.

Maserati is right at home at the race organised by the CPAE Club Piacentino Automotoveicoli d’Epoca, which appeared in the roll of honour with the 1956 victory of Fernando Pagliarini in the Maserati 150S,

THE 27TH EDITION CELEBRATES MASERATI’S TIMELESS STYLE

and with Odoardo Govoni’s 1961 win at the wheel of the Maserati Tipo 60.

The dynamic race to restore and preserve vintage cars culminates in a parade unmatched in its class of the most esteemed brands. Racing cars built from the early 20th century to 1972 compete for the big prizes in the competition: from rally cars to pre-war models; from prototypes to singleseaters and the most memorable grand touring vehicles. The best conservation and the best restoration receive awards, as do various other categories.

In this authentic museum in motion, Maserati will be reigning over the 2023 edition. The Vernasca Silver Flag will celebrate the Trident and its exemplary history of passion, tenacity, and creative, engineering and mechanical genius, as well as the countless successes that have taken the Modena-based brand to the tracks all over the world.

The 1961 Maserati Birdcage Tipo, 17 of which were made, was a formidable opponent for all the automakers taking part in the races of the time, as a result of its extraordinary handling and ease of driving. Last but not least, these models will be joined by the 2001 Tipo 320 S, the starting point for the Trident’s return to the track that simultaneously marked the then-imminent relaunch on the US market: a unique specimen, with its popular 3.2-litre 90° V8 engine, turbocharged with dual turbines and the ability to unleash 370 hp, driving the car to a top speed close to 300 km/h.

On Saturday 10 and Sunday 11 June, running between the panoramic hairpin bends of one of the most anticipated historical races among classic fans will be the 1953 Maserati A6GCS-53 Berlinetta Pininfarina –4 models produced, the creation of which acted as a watershed between the worlds of race cars and road models. It is a 170-hp berlinetta with a top speed of 235 km/h of speed, a veritable workout for four-wheel specialists.

Alongside it on the catwalk will be one of the most successful two-litre sports models of its time, a 1949 Tipo A6-1500 GranTurismo that made its debut at the 1947 Geneva Motor Show. Characterised by its design by Pininfarina and the major innovation of a tubular chassis including components with a circular crosssection, only 58 examples were ever produced.

The “escort” for the vintage beauties will be a Maserati GranTurismo and a Maserati Grecale, provided for test drives by TridenteClub: the Trident’s past and present are coming together for an event with an international flair, a dynamic competition of the biggest names in the world motoring scene, with a timeless allure.

ALFARDAN SPORTS MOTORS

LAUNCHES THE ALL-NEW ALFA ROMEO TONALE IN QATAR

» Alfardan Sports Motors is delighted to unveil the all-new Alfa Romeo Tonale in Qatar, the model that marks the Brand’s metamorphosis.

» While remaining true to its DNA of noble Italian sportsmanship since 1910, with Tonale a radical evolution is taking place at Alfa Romeo, which is looking ahead to a new era of connectivity and driving dynamics.

» All-New Tonale will offer customers two unique trims, Ti and Veloce

» All-New Tonale will be available in Qatar in July - customers can pre-book their desired model now.

Alfardan Sports Motors, the official importer of Alfa Romeo in Qatar, is proud to reveal the Alfa Romeo’s latest marvel - the All-New Tonale. This marks an exciting new chapter in the storied Italian brand’s path, blending performance, luxury, and rich Italian automotive heritage in cutting-edge design.

The All-New Tonale is the epitome of Alfa Romeo’s ‘metamorphosis’ into a new era of mobility. Distinguished by its two unique trims - the Ti and Veloce - the Tonale integrates striking stylistic enhancements, creating a distinct and cohesive family resemblance that further underscores its captivating Italian design.

The Ti trim is defined externally with a satin chrome V front bezel, 18-inch dark finish diamond cut alloy wheels with coloured Alfa Romeo centre wheel caps, a gloss-black body kit with satin side and front inserts, and black painted mirror caps. Inside, sporty black cloth upholstery, a driver’s seat with four-way electric lumbar adjustment, 60/40 split rear seats with a sport leather steering wheel with start button mark out the Ti.

The Veloce builds on this with a dark miron V front bezel, Veloce badging and body kit, matt side and front inserts, gloss black window surrounds, privacy glass and 19-inch dark finish diamond cut alloy wheels with monochrome Alfa Romeo centre wheel caps and red Brembo brake calipers. Inside, the Veloce adds aluminum door sills, plus column mounted aluminum shift paddles to its distinctive black and fully electrical ventilated black leather seats.

DESIGN: UNMISTAKABLY ALFA ROMEO

Intended for a young, metropolitan and dynamic customer, the Alfa Romeo Tonale offers a distinctive, sensual and forward-looking design, extolling new stylistic elements destined to remain as points of reference in the development of the Alfa Romeo line-up: 5-hole wheel rims, the cluster in the “telescopic” instrument panel, the 3-spoke sports steering wheel, and the sine-curve headlights.

The “3+3” headlights with new Full-LED Adaptive Matrix evoke the proud look of the SZ Zagato or the Proteo concept car. Developed in conjunction with Marelli, the three modules make up a unique frontline for the car and always ensure the best lighting conditions.

INDUSTRY-FIRST TECHNOLOGY

In a world exclusive, Tonale debuts non-fungible token (NFT) technology, a true innovation in the automotive sector. Alfa Romeo is the first automaker to link a car with an NFT digital certificate.

The technology is based on the “blockchain card” concept, a confidential and non-modifiable record of the main stages in the life of an individual vehicle. With the customer’s consent, the NFT will record vehicle data, generating a certificate that can be used as a guarantee that the car has been properly maintained, with a positive impact on its residual value.

The major new features in the Alfa Romeo Tonale include built-in Amazon Alexa voice assistant features, so you can always “feel at home” in your car, making the everyday experience even more enhanced and convenient.

On the all-new infotainment system featuring a customizable Android operating system and 4G connectivity, it also offers content, functionality and services that are always kept up to date. The system includes a fully digital 12.3” screen, the main 10.25” touchscreen unit, and a smooth, sophisticated multitasking interface, keeping everything at a glance without distracting your attention from the road. Totaling 22.5”, the two large Full TFT screens are best-in-class in the segment.

Technology is also at the service of safety and comfort: level 2 autonomous driving, with new Advanced Driver Assistance Systems (ADAS) that act in line with the Alfa Romeo philosophy. These include “Intelligent Adaptive Cruise Control” (IACC), “Lane Centering” (LC) and “Traffic Jam Assist” – which automatically adjust speed and trajectory, keeping the car in the middle of the lane and at a distance from the vehicle in front, thus ensuring safety and comfort.

STATE-OF-THE-ART PERFORMANCE

The all-new Alfa Romeo All-Wheel-Drive Tonale offers a technologically advanced 2.0 liter turbocharged inline four-cylinder engine, releasing first-class 268 hp and 400 Nm of torque. This drives the acceleration from 0 to 100 km/h in just 6.5 seconds.

ABDULLAH ABDULGHANI & BROS CO & TOYOTA LAUNCH

THE ALL-NEW URBAN CRUISER 2023 YM

» The new vehicle comes with a unique combination of sophisticated design, complete comfort and practical features.

» Bold and sophisticated exterior design compliments vehicle’s spacious cabin to deliver maximum comfort and convenience to customers.

» New Neo Drive Powertrain available exclusively in the new Urban Cruiser and delivers outstanding performance with fuel economy of 19.8km/l.

» The new Urban Cruiser comes complete with a comprehensive array of safety features to bring greater peace of mind to drivers and passengers.

bdullah Abdulghani & Bros. Co. (AAB) launched the All-New Toyota Urban Cruiser 2023 YM at an exclusive launch event held at Holiday Inn Doha. The event was attended by key customers as well as representatives from the Media and social media.

Mr. Abdulghani Nasser Al Abdulghani, CEO and Mr. Abdo Sweidan, COO led the AAB side.

Addressing the guests, Mr. Abdulghani Nasser Al Abdulghani said “We are proud to introduce the first model under this name, it is the Toyota Urban Cruiser, a compact SUV designed to offer superior performance , reliability, and style to meet the evolving needs of today’s drivers. This vehicle is a testament to our commitment to innovation and excellence, and we believe that it will exceed all your expectations just like it did mine when I personally took it on a test drive”.

The 2023 Toyota Urban Cruiser has been engineered with the ever-changing needs and preferences of the company’s global consumer base in mind. Boasting a sleek, crossover SUV-like design, the five-seater vehicle exudes style and sophistication and features a spacious and roomy cabin with ample space for both passengers and their luggage. Whether traveling solo or as a group, the new Urban Cruiser promises a comfortable and convenient ride that caters to the requirements of today’s active lifestyles.

Kei Fujita, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, commented: “The Middle East launch of the new Urban Cruiser marks the arrival of yet another premium vehicle with all the advanced features and adaptability Toyota’s customers have come to expect. The versatile Urban Cruiser can effectively cater to any number of unique driving experiences, all while guaranteeing dynamic performance and greater fuel efficiency thanks to the new Neo Drive powertrain. This eco-friendly powertrain represents another major step on our journey toward carbon neutrality and making sustainable mobility solutions available to all, ensuring that no one is left behind.”

The vehicle owes much of its smooth acceleration and dynamic on-road performance to the new Neo Drive Powertrain, which is the first of its kind in the Toyota lineup. It features a 1.5-liter, 4-cylinder gasoline engine and Integrated Starter Generator (ISG) that functions as both an electrified generator and motor. Combined with a compact Lithium-Ion battery, the powertrain delivers 102 hp and 135 Nm of torque, with an average fuel consumption of 19.8 km/l and is paired with sixspeed automatic transmission that offers enhanced performance during low-speed and stop-start conditions.

FUJITA ADDED: “I WOULD LIKE TO EXPRESS MY GRATITUDE TO OUR CUSTOMERS IN THE REGION, WHOSE CONSTANT SUPPORT SERVES AS A POWERFUL MOTIVATION TO CREATE EVER-BETTER CARS.”

TrueFailure TrueFailure THE

RATE OF SMALL BUSINESSES: SEPARATING FACT FROM FICTION

According to data from the Bureau of Labor Statistics, approximately 20 percent of small businesses fail within the first year. By the end of the second year, that number rises to 30 percent. Half of all small businesses fail by the fifth year, leaving only 30 percent remaining after a decade—a 70 percent failure rate. It’s important to note that these statistics come with some caveats.

The definition of failure plays a role in these figures. If a business no longer exists after a year, it is considered a “failure.” However, this doesn’t account for valid reasons such as the owner retiring and choosing to close the business rather than selling or transitioning ownership. Such cases should not be classified as business failures.

Annual variance is also a factor. Economic conditions can lead to slight fluctuations in the failure rate from year to year. While the reported percentages remain relatively consistent, ranging from 15 to 25 percent in a given year, drastic spikes or drops are unlikely.

Understanding the failure rate of small businesses is crucial for aspiring entrepreneurs. However, there is often a wide range of claims surrounding this topic, making it difficult to discern the true failure rate. So, what do we really know about small business failure rates, and how should it impact your entrepreneurial decisions?

Outlier events, such as the Covid-19 pandemic, can significantly impact business failure rates. Industries like bars, restaurants, and others reliant on close physical interaction have experienced exceptionally high failure rates in 2020 due to the harsh economic conditions caused by the pandemic.

Industry variance is another important consideration. Failure rates vary significantly across industries. Healthcare businesses tend to have lower failure rates due to the high and steady demand for their services. On the other hand, warehousing and transportation businesses face higher failure rates due to the associated costs and maintenance requirements.

It’s also essential to be aware of potential errors in reporting. Some small businesses may go unaccounted for due to operating in secrecy or clerical oversights. Additionally, some businesses may be included in the metrics but operate differently from typical businesses. Furthermore, businesses can survive even when performing suboptimally. Many “successful” businesses in these reports may be barely holding on. It’s crucial to assess the overall health of a business beyond mere survival.

It’s worth noting that the failure rate of small businesses is often overestimated. Failure statistics are frequently inflated, possibly to temper expectations or discourage aspiring entrepreneurs. It’s important to approach these statistics with caution, understand their context, and not allow them to unduly discourage you from pursuing your business development.

In conclusion, while small business failures are not uncommon, it’s crucial to interpret statistics accurately, considering various factors and industry-specific circumstances. Don’t let exaggerated failure rates deter you from pursuing your entrepreneurial dreams. With careful planning, adaptability, and a solid understanding of your industry, you can increase your chances of success.

Mohamed Robin Rashed Elalami Business Consultant/Entrepreneur

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