Issuu

ISSUE N’20

MOTIF BY DANA ALMULLA A R O U S A L- R A W D A H C O L L E C T I O N 1

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WE CONNECT MORE COUNTRIES THAN ANY OTHER AFRICA ABIDJAN ABUJA ACCRA ADDIS ABABA ALEXANDRIA ALGIERS ANTANANARIVO ASMARA BAMAKO BANJUL CAIRO CAPE TOWN CASABLANCA CONAKRY CONSTANTINE COTONOU DAKAR DAR ES SELAAM DJIBOUTI DOUALA DURBAN ENTEBBE FREETOWN HURGHADA JOHANNESBURG JUBA KHARTOUM KIGALI KILIMANJARO KINSHASA LAGOS LIBREVILLE LUANDA MAPUTO MARRAKESH MAURITIUS MOGADISHU N’DJAMENA NAIROBI NIAMEY NOUAKCHOTT ORAN OUGADOUGOU POINTE - NOIRE SEYCHELLES SHARM EL SHEIKH TUNIS YAOUNDE ZANZIBAR AMERICA ATLANTA BOGOTA BOSTON BUENOS AIRES CANCUN CARACAS CHICAGO DALLAS HAVANA HOUSTON LOS ANGELES MEXICO CITY MIAMI MONTREAL NEWARK NEW YORK PANAMA SAN FRANCISCO SAO PAULO SEATTLE TORONTO VANCOUVER WASHINGTON FAR EAST AKTAU ALMATY BALI BANGKOK BISHKEK BUKHARA CEBU COLOMBO DHAKA DUSHANBE FERGENA GUANGZHOU HANOI HO CHI MINH HONG KONG ISLAMABAD JAKARTA KABUL KARACHI KATHMANDU KUALA LUMPUR LAHORE MALE MANILA MAZAR-I SHARIF MUMBAI NEW DELHI NUR-SULTAN PHUKET SAMARKAND SEOUL SINGAPORE TAIPEI TASHKENT TOKYO TURKISTAN ULAANBAATAR URGENCH EUROPE AMSTERDAM ATHENS BAKU BARCELONA BARI BASEL BATUM BELGRADE BERGAMO BERLIN BILBAO BILLUND BIRMINGHAM BOLOGNA BORDEAUX BREMEN BRUSSELS BUCHAREST BUDAPEST CATANIA CLUJ COLOGNE CONSTANTA COPENHAGEN DUBLIN DUBROVNIK DUSSELDORF EDINBURGH FRANKFURT GANJA GENEVA GOTHENBURG HAMBURG HANOVER HELSINKI HERSON / MYKOLAIV KAZAN KHARKIV KISHINEV KYIV LEIPZIG LISBON LJUBLJANA LONDON LUXEMBOURG LVIV LYON MADRID MALAGA MALTA MANCHESTER MARSEILLE MILAN MINSK MOSCOW MUNICH NAKHICHEVAN NAPLES NICE NUREMBERG ODESA OSLO PARIS PODGORICA PORTO PRAGUE PRISTINA RIGA ROME ROSTOV ROVANIEMI SALZBURG SARAJEVO SKOPJE SOCHI SOFIA ST. PETERSBURG STOCKHOLM STRASBOURG STUTTGART TALLINN TBILISI THESSALONIKI TIVAT TOULOUSE VALENCIA VARNA VENICE VIENNA VILNIUS WARSAW YEKATERINBURG ZAGREB ZAPORIJYA ZURICH MIDDLE EAST ABU DHABI AMMAN AQABA BAGHDAD BAHRAIN BASRA BEIRUT DAMMAM DOHA DUBAI ERBIL ERCAN ISFAHAN JEDDAH KUWAIT MEDINA MASHHAD MUSCAT NECEF RIYAD SHARJAH SHIRAZ SULAYMANIYAH TABRIZ TEHRAN TEL AVIV URMIA TÜRKİYE ADANA ADIYAMAN AGRI AMASYA/MERZIFON ANKARA ANTALYA BATMAN BINGOL BODRUM BURSA CANAKKALE DALAMAN DENIZLI DIYARBAKIR EDREMIT ELAZIG ERZINCAN ERZURUM GAZIANTEP HAKKARI HATAY IGDIR ISPARTA ISTANBUL IZMIR KAHRAMANMARAS KARS KASTAMONU KAYSERI KOCAELI KONYA KUTAHYA MALATYA MARDIN MUS NEVSEHIR ORDU-GIRESUN RIZE-ARTVIN SAMSUN SIIRT SINOP SIVAS SANLIURFA SIRNAK TOKAT TRABZON VAN ZONGULDAK

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Ask The Expert: Emilia

296 GTS: Defining The Concept

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Top Down

2023 ISSUE N’20

PUBLISHER & EDITOR-IN-CHIEF ELIAS HADDAD MANAGING EDITOR LESLIE FERNANDEZ MAGAZINE AMBASSADOR SARAH BOURAOUI MINDSET COACH ANAHI ORTIZ PRIETO STYLE EDITOR JULIANA HEIDE CONTRIBUTOR DR. NOUR ZOAROB PHOTOGRAPHER SMILE FOR PROFILE SHADIRA PHOTOGRAPHY PHOTO PHACTORY BY PRADEEP GRAPHIC DESIGNER RAKIBUL ISLAM COVER IMAGE SMILE FOR PROFILE Advertising If you want to get in touch with us, you can contact LLQ Lifestyle Magazine using the email addresses below. 

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Editor’s Note Gratitude –the Essence of Life! While the world is swirling around the winter festivities, coping up with the current inflation, and struggling to make ends meet –this beautiful phrase rings in my mind. In all this huff and puff, I realized how gratitude can actually be the solution to our problems. In this fast-paced era, we have literally forgotten to just stop, reflect, and take a calm moment to count our blessings. There’s this famous saying that you attract what you think more about. And that’s exactly what we are getting, worries and more worries since we think more about all the negatives in our lives more. At this time of the year, many get overwhelmed by the burden of creating a lifestyle that inspires others. Instead of enjoying the moment, all we focus on is creating catchy Instagram stories, getting better house décor, and spending on unfruitful things –surely the essence of life itself is lost. With all our worries, we have forgotten to be thankful for what we already have. So why not stop and do it right now? Let’s be thankful for what we’ve been gifted by the Creator. Let’s not go over the board to show up that we are happier than others and be ACTUALLY happy with all we have been blessed with.

Simplicity is a Beautiful and Life-Changing Mechanism! I have traveled across the whole Middle East. Though, I’ve been so fond of luxury travels, I realized that simplicity is REAL luxury. Yes, that’s true! Honestly, the beautiful views of Arabian nights, the great locations of Qatar, and all the scenic beauty have made me perceive that every luxury I am acquainted with is a simple way of keeping my travel easier and happier.

Acknowledge the Goodness in Your Life! Life is good if you want to make it. When you practice gratitude and simplicity in your daily routine, you can, more precisely, change your life with these powerful virtues. And the right time to start doing it is NOW. Why not start your new year with it?

December is the Time to Reflect! Let’s introspect on the year gone by, learn from mistakes, and plan the time ahead. Acknowledge all the good that has happened to us and forgive all that has been upsetting. Let’s celebrate how far you have come despite all the hurdles that challenged you to get down. But here you are. Standing tall and facing it all with grace! There are so many little trips that we experience in our journey of life. Embrace each as they came to teach us or bless us with something good. Each one is special; we just realize it late after it’s long gone. Let’s change the mindset of making everything complicated. Let’s follow simplicity and be thankful for what we have. May you always have the fortitude to face life being your best self! Happy New Year!

Leslie 14

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TO RECHARGE

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ABOUT US Established in the year 2015, Arafat Business Center, a subsidiary of Al Felaya Group serves as an organization providing world-class Business Services within the state-of-theArt workspaces where Technology meets Innovation. Arafat Business Center is a renowned as a leading company in the provision of high-end commercial office spaces and the granting of necessary licenses for business owners to establish their new companies in the State of Qatar, in order to free business owners from the burdens of administrative and operational hassles which in turn helps them to focus on their business and operations. In this ever-expanding global market, Al Felaya Group is expanding in two areas: Arafat real estate which includes both residential properties and commercial properties and Tabseet PRO services.

Arafat Real Estate is a consultancy

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company proudly catering the needs of our clients and partnering with the top real estate developers in Qatar.

Because we value your time, Our tailor made Tabseet PRO services will help tackle all your legal procedures following updated rules and laws of the State of Qatar. In record time, we can issue your trade license, commercial registration, computer card, and official attestation of all documents. We also process all visa types, and process resident permits.

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“ARAB T OU RI S M

CAPITAL” f or th e Ye a r 2 0 2 3 b y t h e Ar a b M i n i s t e r i a l C o u n c i l 18

The Arab Ministerial Council for Tourism has declared Doha as the “Arab Tourism Capital” for 2023, in its 25th session at the Arab League General Secretariat Headquarters in Cairo, Egypt. The session was chaired by Jordanian Minister of Tourism and Antiquities, Nayef Fayez, amongst other prominent Arab leaders.

ities were evaluated based on a selection of criteria including tourism management, infrastructure and resources, safety and security, diversity of tourism activations, and preservation and protection of the environment. Commenting on the latest win, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “This is recognition that Doha is a truly remarkable city offering a spectacular tourism experience for all

international travellers. The FIFA World Cup Qatar 2022TM has allowed many to directly experience Qatar’s warm hospitality and authentic culture and heritage. There is more in store, as we look ahead to an exciting calendar of events in 2023 and further attractions and leisure destinations opening across the country in the new year.” In the lead up to the global sporting event, Qatar has seen a swift expansion of its tourism landscape, with the recent opening of West Bay Beach, Al Maha Island and Lusail Boulevard marking a few of the latest attractions in the country. By 2030, Qatar Tourism’s strategy aims to attract six million visitors a year, focusing on 15 priority markets and identifying distinct opportunities from point to point and stopover travel. 19

CLEFT LIPS

left lips are a birth defect that occurs when a baby’s lips or mouth does not form properly during pregnancy. Together, these birth defects are commonly called “orofacial clefts”.

What is Cleft lips? The lips form between the fourth and seventh weeks of pregnancy. A Cleft lips happen if the tissue that makes up the lip does not join completely before birth. This results in an opening in the upper lip.The opening in the lip can be a small slit, or it can b a large opening that goes through the lip into the nose.it can be in one or both sides of the lip or in the middle of the lip, which occurs rarely.

Risk Factors: »

smoking during pregnancy

Diabetes

use of certain medicines.

Treatment: Children born with orofacial clefts might need other types of treatments and services, such as special dental or orthodontic care or speech therapy.

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What to know about TADs TADs are tiny screws implanted into the bone in your mouth. They’re usually put into place in the office of an oral or maxillofacial surgeon. Local anesthetic is used to numb the area where the screws are implanted.

Temporary anchorage devices If you don’t want to have surgery, talk to your dentist about whether a temporary anchorage device (TAD) is right for you. This device can help pull your teeth into a position that may reduce a gummy smile.

TADs are less invasive and less expensive than surgery. They typically cost around $300 to $600 each. Whether they’re the right solution for you will depend on what’s causing your gummy smile.

Botox If moving your lips too far up over your gumline when you smile causes your gummy smile, you may have success with injections of botulinum toxin, also known as Botox.

In a 2016 study, 23 women with gummy smiles received a Botox injection to paralyze the elevator muscles in their lips. After 2 weeks, 99.6 percent of the women saw a difference in their smiles. Botox is less expensive and less intrusive than surgery. On average, it costs around $397 per injection. The drawbacks? You’ll have to repeat the injections every 3 to 4 months. There’s also the risk that your doctor will inject too much Botox, which will cause your smile to look distorted.

Hyaluronic acid Another way to temporarily correct a gummy smile caused by hypermobile lips involves injections of hyaluronic acid fillers. The fillers restrict the movement of muscle fibers in your lip for up to 8 months. It’s important to note that injecting fillers comes with risks. Though complications are rare, it’s possible that: Your blood supply could be damaged, leading to tissue loss, blindness, or stroke. Your body’s immune system could react to the hyaluronic acid and form a nodule or granuloma. Compared with surgical options, hyaluronic acid fillers are inexpensive, costing around $682 per vial on average.

What Is Gum Contouring and Why Is It Done? Everyone’s gumlines are different. Some are high, some are low, and some are in between. Some may even be uneven. If you feel self-conscious about your gumline, there are ways to change it. Gum contouring, also known as gingival sculpting or gingivoplasty, is one of the options that can help reshape your gumline. In some cases, your dentist may even suggest it, especially if you have issues with your gums that affect your oral health. But, what exactly does it involve? This article will shed light on what gum contouring is, how and when it’s done, and what the recovery is like.

What is gum contouring? Gum contouring is a procedure, done by a dental specialist, that reshapes or resculpts your gumline. The process of gum contouring involves cutting away or removing excess gum tissue around your teeth. If you have gum recession, the procedure involves restoring gum tissue. In many cases, gum contouring is an elective procedure. This means that it isn’t medically necessary. Instead, it’s done to improve the look of the gums, teeth, or smile. But there may be times when your dentist recommends gum contouring for oral health reasons.

When is it medically necessary? Many times, gum contouring is done for cosmetic purposes. But there are times when it may be a medical necessity. A gummy smile is one that shows more of your gumline than you’d prefer. It’s also known as excessive gingival display. A gummy smile can be caused by: the way your teeth grow in the length of your upper lip the way your lips move when you smile If a gummy smile is affecting your self-esteem or you’re concerned about the health of your gums, you have several options for correcting it. Some treatment options are more invasive and expensive than others. Talk to your doctor or dentist about which treatments are best for you. Whether you decide to alter your gums or not, know this: The world is a brighter place when your smile lights it up, no matter what it looks like.

If you have periodontal disease, gum contouring may be a treatment option. But your dentist will first try to treat the gum disease with nonsurgical options. This may include antibiotics to kill the bacteria and infection, or dental cleanings to restore gum health. If these efforts don’t work, your dentist may recommend a treatment such as pocket reduction surgery on the gums and surrounding bone to save a tooth. Or you may need a regeneration procedure to regrow damaged bone and gum tissue. Gum contouring might be part of these procedures. And if so, dental insurance may cover the cost, or part of it, if it’s deemed a medical necessity. You’ll need to speak with your dental insurance provider to find out what’s covered and if there are out-of-pocket expenses.

What does gum contouring involve? Gum contouring is usually done by a periodontist or a cosmetic dentist. It’s an in-office procedure that’s typically done in one visit.

In most cases, you’ll remain awake during the procedure. Before the doctor starts, you’ll receive local anesthesia to numb the gum area.

They may prescribe an antibiotic mouth rinse to reduce the risk of infection. Signs of infection include increased pain and swelling and discharge from the gums.

During the procedure, the doctor will use a soft tissue laser or scalpel to remove excess gum tissue and resculpt the gumline to expose more of the tooth. Sutures may be used to hold the gum tissue in place.

How much does it cost?

If your gums recede and the procedure involves adding gum tissue, your doctor will remove tissue from another part of your mouth, maybe your palate. Surgery secures this tissue around your teeth to lengthen and restructure your gumline. The length of the procedure will vary depending on the extent of the contouring and the amount of resculpting that’s needed. Generally, gum contouring takes about 1 to 2 hours.

Does gum contouring hurt? You’ll be given local anesthesia before the procedure starts. This will numb your gums so you won’t feel pain while the doctor is working on your mouth. But you can expect some tenderness and numbness afterward.

Gum contouring is often done for cosmetic reasons, which makes it an elective procedure — meaning it isn’t medically necessary. For this reason, dental insurance typically doesn’t cover the cost. If not medically necessary, you’ll pay for the procedure out of pocket. The cost will vary depending on the amount of gum tissue removed or restored, and whether a specialist performs the procedure. Costs range from $50 to $350 for one tooth or up to $3,000 for all of your front top teeth. If your dentist recommends gum contouring for oral health reasons, dental insurance may cover part of the cost. You’ll want to talk to your dental insurance provider for details about how much is covered.

The amount of discomfort depends on how much of your gums had to be reshaped or removed. After the surgery, your doctor may prescribe a pain reliever, or you can take over-the-counter pain medication like acetaminophen (Tylenol) or ibuprofen (Advil). Since aspirin can cause bleeding, your doctor might discourage this medication. You can also reduce pain and swelling by applying an ice pack or cold compress to your mouth for a couple of days after the procedure. It’s best to apply the compress for 15 to 20 minutes at a time.

Gum contouring, also known as gingival sculpting, is a process that involves reshaping the gumline. It’s often used to improve the look of the gums, teeth, or smile. It’s considered a cosmetic procedure when it’s done for this reason.

How long is recovery?

There are instances, though, when gum contouring or reshaping is necessary for oral health reasons, especially if you have periodontal disease.

Gum contouring involves little downtime, but complete healing might take days or weeks, depending on the extent of the surgery. You may have to limit some activities for a day or two based on how you feel and any tenderness you may have.

The procedure is typically an in-office procedure and takes about 1 to 2 hours. The cost can vary depending on how much gum reshaping is needed and whether it’s covered by dental insurance.

Since your gums and mouth will likely feel sensitive or tender at first, you’ll want to eat soft foods for about 2 to 3 days after the procedure. This might include foods such as: soup

Can receding gums grow back?

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Receding gums are gums that have pulled away from a tooth, leaving its delicate root exposed. This also creates small spaces where plaque, a sticky film of bacteria, can collect. This can lead to more recession. Left untreated, it can eventually cause bone and tooth loss.

applesauce Jell-O Your doctor will provide post-surgery dietary instructions and will also let you know if there are any foods to avoid while you’re recovering. You’ll typically have a follow-up appointment a few days or a week after the procedure. Your doctor will check your gums to monitor how you’re healing and look for signs of an infection.

Many things can cause receding gums, including poor dental hygiene, brushing too hard, and aging. Your gum tissue doesn’t regenerate the way other types of tissue does (like the epithelial tissue of your skin, for example). As a result, receding gums don’t grow back.

Keep reading to learn what you can do to treat receding gums, even if they won’t grow back.

What about natural remedies?

This is often the first step in treating receding gums, since removing bacteria can slow down and sometimes even halt the process. To maintain the results, you’ll need to follow up with good oral hygiene to avoid future buildups of plaque.

Many people claim that several natural remedies can treat receding gums. Some of the most popular ones include:

This involves:

oil pulling drinking green tea using aloe vera Each of these remedies can help to improve your oral health. A 2009 study found that swishing sesame oil around in the mouth seemed to help reduce plaque and gum inflammation. However, the study only involved 20 participants, and they were all between the ages of 16 and 18, long before agerelated gum recession starts to set in. A 2009 article also highlighted the potential benefits of green tea for fighting common bacterial causes of gum inflammation. A 2011 study concluded that applying aloe vera gel just under the gums also reduced bacteria and inflammation. However, the study only involved 15 participants. While all this research suggests that these natural remedies may be beneficial to your oral health, none of them demonstrated any ability to make gum tissue grow back. There’s no treatment — natural or medical — that can make receding gums grow back.

What can you do about receding gums?

gently brushing your teeth twice a day with a soft-bristled brush flossing in between your teeth daily before brushing going in for regular dental cleanings every six months

Consider surgery For more severe cases, your dentist might suggest surgery to remove bacteria that’s deep under your gums or to replace missing gum tissue.

Common surgical treatments include: Flap surgery. Your dentist will make a small incision in your gum tissue to lift it up and remove any plaque they couldn’t get to during the scaling and root planing procedure. After they’ve removed the bacteria, they’ll secure your gum tissue in place. This can prevent eventual bone loss. Gum graft. An oral surgeon will take gum tissue from another part of your mouth and surgically place it around the receding area. This can both reduce the appearance of receding gums and protect your tooth and bone from future damage. Bonding. Gum-colored resin can be placed over the roots of your affected teeth. This both reduces the appearance of receding gums and protects the sensitive roots of your teeth.

Even though receding gums won’t grow back, there are still several things you can do to prevent them from receding more. There are also some procedures that can reduce the appearance of receding gums.

Slow down the process Start by making an appointment with your dentist. They’ll measure how far your gums have receded to determine the most effective next steps. If you have bacteria in the small spaces created by receding gums, they’ll likely start with a deep cleaning procedure called scaling and root planing. Scaling and root planing involves scraping away tartar from your teeth and under your gum line. It’s done with either a hand-held scraper or an ultrasonic device that uses vibrations to loosen and remove plaque. In some cases, your dentist might apply a slow-release antibacterial gel under your gum line or prescribe an antibiotic mouthwash.

Receding gums are a common condition. Even with good oral hygiene habits, aging and genetics can still cause gum loss. While your gum tissue can’t grow back, there are many treatment options that can help stop or slow down the process. Work with your dentist to figure out the most effective treatment option based on your general oral health and the amount of recession you have.

Turk i s h A ir l in e s i ntro d u c e d it s

P r o d u c t

lying to more countries than any other airline, Turkish Airlines made another addition to the privileged services it offers to its guests. By introducing Turkish Airlines Gift Card product, flag carrier will offer a brand new option for its guests through online channels. With the new Gift Card service, Turkish Airlines guests will be able to gift their loved ones gift cards filled with flights which are prepared for 10 different concepts such as New Year, Birthdays, Mother’s Day and more. With this new service, goal is to enrich travel experience, contribute to the innovative and digital airline approach and add value to brand image.

On the new gift cards, Turkish Airlines Chief Marketing Officer Ahmet Olmuştur stated: “We are working to offer distinguished services for our guests in every stage of their travels and develop new service models. With this new Gift Card service, our guests will be able to gift their loved ones flights to all over the world with Turkish Airlines privilege. We hope that this new project will be met with satisfaction of our passengers from 129 countries our extensive flight network serves.”

Following the Individual Gift Card, Turkish Airlines will also offer Corporate Gift Cards for companies to present them the option to give their employees, customers and business partners a prepaid card that can be used for purchasing flights from Turkish Airlines as incentives or rewards. Additionally, Compensation Gift Card will also be offered to our guests to compensate them for the mishaps during their travels. 26

V E R S A C E

W A T C H E S

FA L L / W I N T E R 2 022- 2 0 2 3 C O L L E C T I O N Presents The Medusa Infinite Skeleton, Stud Icon & We Love Diamonds Collection

MEDUSA INFINITE SKELETON The undisputed protagonist of these exclusive timepieces, of which only a thousand numbered pieces have been made, is the Medusa head floating between two crystals. After its debut with the La Medusa spring collection, this feature was reprised for the F/W season in the Medusa Infinite, which features a two-tier dial with a radial Greca pattern cut out of the top level. In this Limited Edition, on the other hand, the Greca pattern remains on the inner ring of the skeleton dial, but without the radials. The parts of the automatic movement can therefore be seen clearly from both the front and the back of the 40 mm case.

STUD ICON Versace builds on the enduring success of its jewelry timepieces with Stud Icon, a new line of women’s watches combining Swiss Made precision with sophisticated design and exquisite detailing. An evolution of Medusa Secret, the successful model from last winter’s collection, this new women’s watch makes a bolder show of its functionality and adds an extra millimeter to its case. The black dial version has six diamond indexes for even more impact.

The La Greca motif—alluding to the brand’s roots¬¬ is lasered on the top ring with a sophisticated “now you see it, now you don’t” effect. The result is perfectly in line with the style of Versace’s clothing and accessories collections for Fall-Winter 2022, which embody a sensual and sophisticated femininity that is also strong and emancipated.

WE LOVE DIAMONDS Versace’s We love diamonds capsule collection for Fall-Winter 2022 meets the demand for precious watches that have the dual function of timepiece and jewelry. The “jewelry watch” is in fact a centuries-old tradition, and the Milan-based brand has decided to ride the revival by putting diamonds on the indexes, top ring and/or inner ring of five models launched in the last two seasons.

In detail, the two La Medusa timepieces—best-sellers last spring— have been adorned with 164 or 60 diamonds on the dial’s inner ring or on the indexes and feature a 3D Medusa head floating between two crystals. The watch’s strong identity is also underscored by the Roman numerals cut into the inner ring around the dial.

Boasting an Iconic Symmetrical Space Ring Design, Ultra Aperture XMAGE Camera, and Ultra-Reliable Kunlun Glass

How often do you come across a smartphone that has it all? A phone with a stunning design, staggering camera system, unbelievable performance and an overall visionary and silky-smooth experience that is mind-blowing. Huawei has designed one.

A DEEP DIVE INTO

Huawei

Introducing the latest iteration to the flagship HUAWEI Mate Series, the HUAWEI Mate50 Pro. Dubbed as the futuristic tech flagship smartphone with the best Ultra Aperture XMAGE camera, this premium flagship phone boasts an Iconic Symmetrical Space Ring Design, an astonishing Ultra Aperture XMAGE Camera, ultra-reliable performance, in addition to cool and visionary Super Device features spearheaded by EMUI 13. The HUAWEI Mate50 Pro is up for grabs in glass and vegan leather. The glass cover is available in two colours, Silver and Black, while vegan leather version comes in Orange and it is available in Qatar at a price starting from 3199 QAR from Huawei’s online platforms as Doha Festival City and Place Vendome.

MATE50 PRO, THE FUTURISTIC TECH FLAGSHIP SMARTPHONE WITH THE ULTIMATE APERTURE XMAGE CAMERA

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Nu Yu An idea that was born in 2010 with the intention to provide clients with a personalized comprehensive approach towards achieving a better version of themselves, a Nu Yu, Dr. Nada Soueidan, a pioneer in the region in the world of cosmetic dermatology and laser surgery launched Nu Yu MediSpa with its first branch in Lebanon. Soon after and based

Unlike a traditional medical spa, Nu Yu MediSpa is a physiciandirected, personal enhancement medico-aesthetic center. Traditional medicine focuses on adding years to your life, however, Nu Yu MediSpa’s aesthetic and comprehensive approach has flipped the coin to add life to these years. The difference is brought not only with traditional medicine, but also traditional spa.

MEDISPA

on their shared entrepreneurial nature, Mrs. Mona Al Misned and Dr. Nada Soueidan decided to bring this new model to the heart of Qatar and launched the first branch of Nu Yu MediSpa in Markhiya, Doha in 2012. In 2019, they proudly opened their second branch in Khraytiyyat to offer convenience to clients across the city.

While a traditional spa only offers comfort and luxury, a medical spa offers medical procedures to enhance the aspects that amplify the beauty of an individual. The center has always prioritized bringing the most qualified consultants and professionals to offer an unparalleled range of leading consultations and treatments to redefine both inner and outer beauty.

This stems from the approach that perceived beauty is a comprehensive and personalized approach inclusive of Face, Body and Mind and with this, Nu Yu MediSpa affords clients the expertise of dermatology, laser surgery, plastic surgery, oculoplastic surgery for eyeenhancing procedures, dental services, psychotherapy, nutritional advice, physiotherapy, slimming treatments coupled with recommended meal plans from Evergreen Organics, facial treatments, and many more. In 2023, Nu Yu MediSpa will proudly be adding integrative medicine,

facial plastics and ENT addressing sleep apnea and sinus-related issues to its wide array of services to offer even more comprehensive services. Nu Yu MediSpa goes to great lengths to create and offer the latest treatments that are minimally invasive, less painful, and give long-lasting results. It prides itself on its patient-centric approach to treatment in concordance with the highest standards and an exceptional experience in every step of a client’s journey to a Nu Yu!

GIVENCHY PRESENTS FALL 2023

WOMEN’S & MEN’S R E A D Y - T O - W E A R - C O L L E C T I ON

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or Fall 2023, Creative Director Matthew M. Williams continues the ongoing dialogue between the sense of Parisian elegance established by Hubert De Givenchy and the relaxed attitude and aesthetics of a signature rooted in his native California.

Key looks embody a distinctively left bank nonchalance through strong, feminine tailoring deftly deconstructed just enough to impart a sense of ease. The designer plays up graphic contrasts in black and white and creates unexpected clashes, for example pairing a tuxedo jacket with distressed denim cargo pants, or a denim-style satin. Jacket with a sensual flounced blouse and a pencil skirt with cargo-style pockets. A razor-sharp black leather trench slips over slim leather trousers. A casual, layered silhouette seen on the Givenchy runway now returns entirely in white. The house’s emblematic 4G logo appears in transparent or opaque weave. Couture flourishes like bows and ruching are revisited with a modern, light touch in jersey and stretch chiffon. Strategic cut-outs are embellished in strass. Black evening dresses are trimmed with a grid of gradient silver beads or wispy marabou feathers.

The House’s latest signature women’s handbag, the Voyou- a nonchalant Parisian-cool hobo appears in a new two-tone version alongside Givenchy cult favorites like the G-Hobo, the Cut-Out and the 4G in seasonal iterations ranging from shiny black patent leather to weaves in sparkling pink. For men, the designer explores the contrasts between heritage and modernity with a freespirited attitude. Tailoring expands on directional runway looks, emphasizing ease and a utilitarian allure. Building on the idea of uniforms - Whether for the office or the street- the designer mixes ideas and finishes: tailored jackets pair with denim or military pants, Givenchy emblems are embedded into woven fabrics, print techniques are enhanced, and traditional luxury fabrics mingle with technical materials like garment-dyed nylon. A new hardware development, the g-clip, gives this season’s tailored pieces an elevated feel.

More than just an accessory, men’s bags are designed as easily layerable wardrobe essentials that give tailoring or outerwear a finishing touch. The men’s jewelry category is growing fast, too, offering the Givenchy man an extra bit of edge.

The Givenchy Fall 2023 pre-collection will be available in stores and online from May 2023.

MOTIF QATAR A RO U S A L R AW DA H

Dana Almulla A Qatari fashion designer who started MOTIF in 2015. MOTIF was inspired by the skills and influence of her grandmother. As a young girl, Dana learned the basics of sewing, and her grandmother’s inspiration reflected throughout her unique designs. Her business line started with MOTIF Henna, which resembled a link between cultural and modern designs, translating cultural themes into modern motifs.

“The Bride of Al Rawdah” is the name of the Motifs 2022 bridal collection. Al Rawdah is an area in the middle of the desert where green plants and some flowers grow after the rainy season.

The collection was inspired by two unique flowers that grow in Qatar after it rains: Cistanche tubulosa and alhagi.

MODELS: ALENA - VERONICA MANZO MAKEUP & HAIR: KETRIN FASHION PHOTOGRAPHER: SMILE FOR PROFILE

expert: ASK THE

Em i l i a S u b a i h ’s Wa y to d o th e Wi n ter Gl a m Lo o k Ri g h t!

Tis’ the season of festivity, love, light, and a whole lot of glitzes, glam, and party! It’s that time of year when we all enjoy winters, holidays, festivities, and of course, New Year Nite

hen you think of festive makeup, your mind probably wanders to looking up glamorous makeup for a celebration. However, there is more to be said and done for the shimmer and perfect flicker look for a party night!

“Regardless of how you celebrate, what we more likely would be looking for is radiant skin, a little glitter thrown in with perfectly defined eyes and lips to get in the festive mood”. Emilia told us.

The Senior Makeup Artist Emilia Subaih knows exactly what you’d want for your breezy night glam looks. So, we asked her to give us this season’s most celebrated ones from her signature makeup styles.

“So, if you need some of my signature glam inspiration, I’m sharing this winter glam makeup look to help you get into the festive spirit.”

Luminous Skin

That Perfect cat eyeliner

“Skin prep is the secret to achieving luminous skin,” Emilia explains. “I prep the skin with soft wipe soaked in micellar water, then I go with a hydrating moisturizer and extra illuminating face balm for priming the face. Once all this sets in, I moisturize lips with a hydrating lip balm, and under the eyes with an undereye serum. I make sure to give it enough time to set before moving on to the foundation.

To keep up with the dramatic eye story, use waterproof eyeliner in black to draw a wing on the upper lash line and take it up to the eye crease. Complete it with a few coats of voluminous mascara on your lashes.

Emilia gave us complete details of creating this gorgeous look, read on to get it from the makeup Diva herself.

Natural-looking Foundation Technique Give perfection to your complexion with a tinted balm foundation infused with firming serum. Build up the base as you desire to make it flawless with perfect blending. Set it up with loose powder to give a radiant, lightweight finish.

Gold Cut Crease Eyeshadow with Glowy skin Gold eyeshade is jovial on its own. Thanks to its high-glitz and glided finish. When done in a cut crease technique, gold features a dramatic contrast of colors that make your eyes pop. Use neutral peach and brown to prime your lids and outer corners, then cut the crease of the whole lid with a concealer and apply a gold shimmery color to carve out the shape of your crease.

MAKEUP ARTIST: EMILIA SUBAIH IN FRAME: SETAREH RAEISI PHOTOGRAPHY: ROBERT GRYS

Sculpted Face and Brows Keeping a clean and defined aesthetics, Emilia religiously bronzes the face on all under points of the face and highlights with shimmer on all the high ones. “I just love the final touch of blush after sculpting the face and brows to achieve the rosy cheeks finish”. She told us.

Luscious Lips

Emilia explains,

To get a clean canvas for lips, I recommend lip scrub and hydrating lip balms.

My favorite way to create a jaw dropping pout is outlining the lips just a bit outside the natural lip line with a bronzer shade. Add some shimmering highlighter on the lips, and fill it with a nude lip color.

After which, set your lips with the foundation. It will pop the lip color out beautifully.

For a perfectly classic finish, gloss it up with a glittery lip gloss. Emilia says. We are pretty sure that your takeaway for this winter glam look will win the hearts of many. Create this heartthrob look this season to bring out the fashionista in you. Don’t forget to tag us and Emilia Subaih on it!

MODEL: JULIA GLOUB MAKEUP ARTIST: SAKSHI TEJPAUL HAIR STYLIST: KANYMZHAN AILCHIEVA CONCEPT, CREATIVE DIRECTION AND PHOTOGRAPHY: SMILE FOR PROFILE

GHM Celebrates Qatar Debut with the opening of The Chedi Katara

Located in the heart of Katara Cultural Village, The Chedi Katara Hotel & Resort offers guests a serene escape where cultures blend with genuine hospitality

anaged by General Hotel Management Ltd. (GHM) and developed by the Qatari real estate consortium, Triple A Holdings in partnership with Katara Cultural Village, The Chedi Katara Hotel & Resort officially opens its doors to guests ahead the highly anticipated FIFA World Cup 2022. Offering guests a serene escape where cultures blend with genuine hospitality, the much anticipated GHM property will create crafted memories and a Stay to Remember.

The highly anticipated opening of The Chedi Katara was marked with a grand opening event, held on Saturday, 12th of November 2022, offering a first look at the unique architectural elements of the property and introducing GHM’s worldclass services and amenities to Qatar’s elite. Located in the heart of Katara Cultural Village, a 30-minute drive from Hamad International Airport, The Chedi Katara provides its guests with easy access to theatres, concert halls, exhibition galleries, mosques, restaurants, shops, a park and an open amphitheatre. Mirroring the dynamic aspirations of this fascinating country while honouring its storied history as a cultural crossroad, the hotel and resort’s artistic sense and lavish interior represent a blend of Moghul architecture and Ottoman influence accentuated by local hospitality and personalised service.

“We are thrilled to welcome guests at GHM’s newest beachfront landmark, The Chedi Katara Hotel & Resort, in line with the brand’s 30th anniversary and ahead of the FIFA World Cup 2022,” said Morton Johnston, General Manager at The Chedi Katara Hotel & Resort. “Located in the heart of The Katara Village, The Chedi Katara is committed to offering Qatar’s opulent audience a one-ofa-kind serene and private escape infused with GHM’s world-class, unparalleled service excellence and warm Asian hospitality,” added Johnston. The Chedi Katara is a 91-key resort with 59 elegantly appointed rooms and suites boasting a mesmerising view of the Arabian Gulf. The resort is also home to 32 villas of varying categories, each extending into its own private garden with a private pool, offering complete seclusion and tranquillity in the heart of the city. The dramatic Hills of Katara surround the entire property, offering exceptional privacy for all rooms, suites, and villas. The Chedi Club offers guests, who choose to stay in Club Rooms and suites and Royal Villa, a host of additional exclusive benefits. These include complimentary, breakfast and afternoon tea served daily, daily laundry service, and complimentary use of the board meeting room, which includes coffee, tea and juices.

Taking a holistic approach to wellness, The Spa at The Chedi Katara Hotel & Resort adopts GHM’s heritage of Eastern philosophies to deliver Asian-inspired rituals and wellness treatments originating in the most effective principles of aromatherapy, Ayurveda, and herbalism. The Spa encompasses a men’s area with two private spa suites and a dedicated men’s private hammam, a ladies area featuring two private spa suites and two women’s-only hammams, and a dedicated Couple’s Room accessible from both the male and female sides. Located along a dramatic 300-metre shoreline, The Chedi Katara offers guests a fully serviced private beach. The Chedi Pool commands a prime location between the hotel and the private beach, offering phenomenal views and a relaxing environment for guests to unwind.

Home to world-class culinary concepts, The Chedi Katara will be home to its signature all day dining, The Restaurant,

The resort is wholly dedicated to making each and every guest’s event a truly memorable success. The two meeting rooms available at the property are professionally equipped and are complemented with exceptional and personalised service making them ideal for exclusive corporate gatherings and executive meetings. The property offers an array of elegant private spaces as well as outdoor spaces for intimate gatherings to grand celebrations. The Chedi Katara Hotel & Resort is the latest property opening for GHM, adding to the group’s strong pipeline of five projects across the globe. This includes The Chedi El Gouna, an upcoming beachfront resort slated to open in December 2022 on the Red Sea in Egypt.

offering live-cooking stations that will take guests on a flavorful international culinary journey. The property will also host The Beach Restaurant, The Lobby Lounge and The Cigar Lounge offering a world of gastronomic pleasures to every guest.

CORINTHIA YACHT CLUB SET TO OPEN ITS DOORS ON THE PEARL ISLAND, QATAR

orinthia Yacht Club is pleased to announce its official opening in November 2022, at The Pearl Island. The new club offering will bring a refined membership experience and will set new standards for yachting in Doha, and further enhancing The Pearl Island’s position as a prestigious, international maritime destination.

Commenting on the partnership, H.E. Mr. Turki bin Mohammed Al-Khater, UDC Chairman said: “Qatar has witnessed significant growth in tourism, and hospitality over the past few years. Driven by UDC’s vision to create a world leading maritime eco-system in Qatar, this partnership with Corinthia Hotels lays a solid foundation for our expansion plans through investments in vital sectors including maritime, tourism and hospitality”.

For his part, Mr. Ibrahim Jassim Al-Othman, Chief

UDC’s

Executive

President,

Officer,

and

Member of The Board, expressed: Corinthia Yacht Club was brought to Qatar in partnership with international hotel group, Corinthia Hotels, and local partners United Development Company (UDC), master developer of The Pearl and Gewan Islands. Corinthia’s reputation for combining intelligent, modern design with intuitive and warm service aligns with UDC’s strategy of forging meaningful relationships with partners who share a mutual vision to deliver a new standard of excellence in services and facilities at The Pearl Island.

“We are confident that inauguration of Corinthia Yacht Club, under the management of Corinthia Hotels, will deliver an exceptional high-end leisure experience and state-of-the-art facilities that will set a new benchmark in Doha. Corinthia Yacht Club will be a unique landmark as well as a prized addition to the distinctive facilities of The Pearl Island.”

Simon Naudi, CEO of Corinthia Hotels said: “Corinthia’s history and internationally renowned reputation of distinction within the hospitality sector resonates with Qatar’s modern luxury and dedication to delivering excellence. UDC’s partnership with Corinthia Hotels is the ideal match to embed a worldclass yacht club that will further enhance The Pearl Island as an internationally recognized maritime destination”. Located in Porto Arabia, the new 24,000 square feet (2,232 square meters) club provides a full-service marina that offers world-class facilities for yacht owners. Facilities include a climate controlled outdoor terrace, a members’ lounge serving High Tea, private meeting rooms that offer comfort and discretion, a cigar lounge, a members-only Mediterranean restaurant, and a signature dining experience from London, KAI of Mayfair. Whilst club membership is by invitation only, the local community and visitors will enjoy access to Kai’s Songbird restaurant.

luxury. Corinthia Yacht Club’s striking exterior is inspired by the sails of Qatar’s traditional dhows, while the interior boasts modern design and comfort. The partnership between UDC and Corinthia Yacht Club involves the ‘Yacht Club de Monaco’, and Monaco Marina Management (M3). Yacht Club de Monaco is synonymous with the ultimate maritime luxury lifestyle and is arguably the world’s capital of yachting. Its involvement with Corinthia Yacht Club, and its Mediterranean relationship with Qatar’s maritime traditions, demonstrates the level of service and quality of this development within the Middle East, offering luxury yacht owners all the practical facilities required delivered to the highest standard.

Commenting on the launch of Corinthia’s inaugural yacht club, Managing Director of Corinthia Doha, Matthew Dixon stated: “We are thrilled to launch the first-ofits-kind luxury yacht club in Doha further enhancing the exclusive offering of The Pearl Island. With its breathtaking design and exceptional setting, Corinthia Yacht Club will become the ultimate destination for discreet meetings, prestigious events and unparalleled dining experiences.” The state-of-the-art design of Corinthia Yacht Club is wrapped in glass, providing members and guests with a 360-degree view of the marina, complementing Qatar’s reputation for innovative architecture, elegant design, and consummate

The partnership with Yacht Club de Monaco will also potentially establish Corinthia Yacht Club as a ‘La Belle Classe Destination’, a designation awarded to world-class marinas that achieve Yacht Club de Monaco’s exceptional standards in quality of facilities, services, and safety. Corinthia Yacht Club will be the first of three Corinthia branded luxury developments opening over the next three years. Corinthia Gewan Island Hotel will open in 2024, in partnership with UDC, adjacent to The Pearl Island in Qatar, followed by Corinthia Residences which will open in 2025.

KAI’S S ONG BI R D OPEN S AT C O R I N T HI A YAC HT C LUB London’s Distinguished KAI Mayfair

Restaurant Launches its

First Ever International Branch in Qatar Celebrated Michelin-Starred Restaurant

to Deliver a Curated Menu for

Doha’s Fine-Dining Enthusiasts

ai’s Songbird, a distinguished Nanyang Chinese dining experience, by Kai Mayfair, London’s coveted Michelin starred restaurant, has opened at the exclusive Corinthia Yacht Club in Porto Arabia at The Pearl-Island. Kai’s signature ‘liberated Nanyang’ cooking style has gained global reputation by combining authenticity with culinary ingenuity to create the gastronomical mark that defines the restaurant. Nanyang refers to China’s Southern Seas, a tropical region blessed with an incredible diversity of spices, cultures, and cooking techniques. The ‘Liberated Chinese Cooking’ experience represents the founders’ vision of being true to their heritage while simultaneously exploring innovative and artistic cooking expressions.

Commenting on the occasion, Founder of Kai Mayfair and Kai’s Songbird, Bernard Yeoh, said: “Since its establishment, Kai Mayfair’s mission was to deliver an unparalleled culinary experience, which is influenced by my fondest childhood memories of cooking back home, and of the delicacies of the Nanyang region.” “Diversity is what forms the basis of the flavors that we grew up with” Yeoh added, “and essentially what we strive to maintain, but with the creative freedom and knowledge that we are not bound to follow tradition.”

Bernard adds “What’s amazing about the Middle East, particularly Qatar, are the people — from every corner of the globe— that have gathered in Doha, each with their own story to tell, adventure to share, and ‘song’ to sing. Kai’s Songbird is a place where those stories are told – its interior creates an atmosphere and environment reminiscent of a beautiful, ever-evolving piece of music, where each element has its own intrinsic beauty that combines into a glorious symphony of light, color, sound, texture, scent, and flavor”. Kai’s Songbird menu highlights the heritage of Nanyang’s Chinese flavors and textures, providing a full-sensory experience of the restaurant’s majestic aura. Star items on the menu include the Salmon ‘Heritage Yee Sang’ – salmon with zucchini, deep fried carrots, crispy spring-roll pastry, pomelo, lemon leaf, peanuts, sesame, onion oil plum and peach dressing. To warm the soul, hot starters include a wide range such as the Wasabi Prawns mixed with mango and basil seeds, the Wagyu Wan-Tan Dumpling – a classic wan-tan dumpling filled with wagyu beef and foie gras served with an intense jus reduction, as well as the Nest of Imperial Jewels - a classic cos lettuce wrap with chopped chicken with oyster sauce as well as the iconic London’s Aromatic Crispy Duck. Guests can further indulge in the flavors from the South Asian communities of the Asian tropical islands, such as a delicate infusion of turmeric and coconut, or the Japanese Wagyu ‘Grade A-5’ coupled with three types of garlic. The meats section ranges from roast lamb chops marinated with a wet rub of ginger and coriander paste, to a succulent ‘Slow Cooked Short Rib with Bao Buns’ with rich, intense beef jus, ribbons of leek, pickles of cucumber, radish, and carrots, and even the classic Nanyang Chicken and Cashew mixed with dried chilies and ginger. Fish and shellfish dishes include Whole ‘Cumi Cumi’ Calamari Roasted in Banana Leaf - topped with finely chopped roasted garlic and glazed with a thick, smoky, sweet soy and finished with grated lime zest.

From the moment they walk in, guests are greeted with a rich yet delicate symphony of a songbird’s tune, mingling with the lingering smell of green apples stacked from floor to ceiling. Every step moving through a corridor demands one to be nothing but mesmerized, escorted by an open, soul-enriching view of Porto Arabia through the floor-to-ceiling expansive windows. The end of the corridor breaks into a realm where the glittering Arabian sea meets a mystical and timeless setting inspired by Mayfair’s lush gardens and charming glass conservatories of London, imbued with crystal birds and raindrops hanging from the ceiling, diffracting sunlight into sparkles of color, glistening off the walls. Every glance will have guests enchanted. With a climate controlled outdoor terrace accompanied by a breathtaking view of the coastal marina and smell of fresh flowers, guests can enjoy the magical offering of Kai’s Songbird independent of seasons or weather. Matthew Dixon, Managing Director of Corinthia Hotels and Corinthia Yacht Club also said: “We are proud to be home for one of London’s flagships fine-dining restaurants, which is a favorite amongst Qatar’s community.” “To host KAI’s first international restaurant reflects our commitment in unlocking new horizons of luxury in Qatar and the region. We are bringing only the best of hospitality, service, and dining, and we look forward to welcoming diners to Corinthia Yacht Club to experience the magnificence of Kai’s Songbird”, concluded Mathew Dixon.

If you’re still convinced that fairy tales don’t exist, you may change your mind when you discover that ‘Chocolate Does Grow on Trees’, especially when they’re made out of a Valrhona chocolate fondant, sesame macaroon ‘caps’, hazelnuts, praline ice-cream, and chestnut paste.

Luis Santos, General Manager of KAI’s Songbird commented, “Qatar is known to host some of the most spectacular fine-dining experiences. With the opening of Kai’s Songbird, we are committed to delivering an exceptional level of service that will not only shake Qatar’s gastronomical scene but also provide guests with an astounding experience at one of the most exclusive private clubs in Qatar”.

Creative freedom extends beyond the flavorful menu of Kai. It is embedded within the interior design of the restaurant itself, creating an unimaginable visual, audio, and sensory experience that will leave guests charmed, fascinated, and in pure awe.

Doha’s Kai’s Songbird is located on the ground floor of Qatar’s most exclusive address, the Corinthia Yacht Club, providing an exceptionally elevated space to experience innovative and artistic gastronomical expressions in a magical setting located on the beautiful waters of The Pearl-Qatar.

LAUNCH OF ARTIC’S FIRST FULLY SERVICED APARTMENT TOWER ELEMENT BY WESTIN® DEBUTS IN QATAR WITH THE OPENING OF ELEMENT CITY CENTER DOHA Located in West Bay, Element City Center Doha redefines the longer stay experience with 283 thoughtfully designed apartments and contemporary spaces

L Rayyan Tourism Investment Company “ARTIC” and Element Hotels, part of Marriott Bonvoy’s extraordinary portfolio of 30 leading brands, today announces the opening of Element City Center Doha, marking the brand’s debut in Qatar. Element Hotels is designed for today’s energetic and active traveler who seeks to maintain a balanced daily routine while on the road. Offering many of the comforts of home, Element City Center Doha will cater to those looking to stay for both short and long-term. The hotel is located in the vibrant West Bay area and is within easy access to key business and financial districts, and destination hubs including the Doha Exhibition Convention Center and the City Center Mall.

H.H. Sheikh Mohammed Bin Faisal Al Thani, Vice Chairman of Al Rayyan Tourism Investment Company (ARTIC), commented: “We are delighted to bring the Element by Westin brand to Doha, further expanding our offering in the local market and building on our relationship with Marriott International to continue enriching the hospitality sector both locally and internationally.”

and the finest hotel services. The property will bear the Marriott International owned ‘Element by Westin’ brand, which is well-known for its modern and environmentally friendly approach. We are confident that guests who choose to stay in Element City Center Doha will enjoy the modern design of the building, world-class facilities, and central location. At ARTIC, we will continue to strive to bring everything that is new and distinctive to the local hospitality sector.” Sandra Schulze-Potgieter, Vice President – Premium and Select Brands, Europe, Middle East & Africa, Marriott International added, “Element Hotels provide a balanced approach to living and travel, and the debut of Element City Center Doha comes at a time when travellers to Qatar are increasingly seeking out accommodation that offers a flexible environment to live, work and connect.” Element City Center Doha features a collection of 283 thoughtfully designed studios, one, two and three-bedroom apartments, and penthouses, making the property an ideal place for business travelers, longer staying guests, and holidaymakers. Each spacious apartment features a signature Heavenly® bed, a spa-inspired bathroom, oversized closets, and a fully equipped kitchen. Mr. Tarek El Sayed, Managing Director and CEO of Al Rayyan Tourism Investment Company (ARTIC), added: “We are excited to launch The expansive 245 square meter two and threeElement City Center Doha, which is the first serviced apartment tower bedroom penthouses, located on the 41st floor, have within our local investment portfolio, and our first property to implement floor to ceiling windows with unobstructed views sustainable construction processes within its design. The interior design of the stunning Arabian Gulf, spacious bedrooms, incorporates key energy efficiency considerations in keeping with wider separate living and dining rooms, and a terrace with sustainable building trends. In addition, buildings have been developed an outdoor Jacuzzi. using durable materials and products in order to lower the amount “We are pleased to open the first Element by Westin of required maintenance, ultimately reducing our properties’ carbon hotel in Doha and bring this nature-inspired Element footprints. brand to Qatar,” says Ammar Samad, Multi-Property In this project, ARTIC was able to combine both its extensive experience General Manager. “The brand is a standout in the in real estate development and its distinguished relations with the most extended-stay segment with bright modern design, prominent operators in the hospitality sector, to offer the local market a eco-conscious standards and an innovative guest distinctive residential experience combining quality architectural design experience that resonates with today’s travellers.”

R I NG I N T H E N EW YEA R AT T H E N EW LY O P E NED ZUMA DO H A Doha’s latest lifestyle destination, Zuma Doha invites guests to ring in the new year in style with their exceptional New Year’s Eve offerings.

Located on Al Maha Island, Zuma Doha is open for guests until March 2023 for a limited time pop-up, and will feature a signature sushi counter, robata grill, lounge, bar and a stunning intimate terrace and private dining room, allowing guests to dine in style whilst overlooking the glistening Qatari Sea. Zuma Doha invites guests to countdown to 2023 with a lavish dinner at Zuma Doha, with a live DJ, a light show, and a buzzing atmosphere, ideal

for celebrating with family and friends. Guests can enjoy the full selection of Zuma’s world-class signature a la carte dishes including Spicy Beef Tenderloin with Sesame; Black Cod marinated in Miso; and Grilled Seabass with Chilli and Ginger, accompanied by an innovative range of drinks designed perfectly to complement the awardwinning cuisine.

A la carte terrace bookings for families and children are available from 7:00 pm – 9:30 pm with a deposit of QAR1,000 per reservation required.

Zuma Doh a ’s New Yea r’s Eve Par t y b o o k i n gs are av ai l ab l e in the rest a u ra n t a n d t he t e r rac e f ro m 9 : 0 0 p m , w i t h b ooking s a v a ila b le in t h e res t auran t an d t e r rac e . B o o k i n gs re qu ire a d eposit of Q AR1 , 50 0 p e r gue s t f o r re s t auran t b ook in g s a n d Q A R 2 , 0 0 0 f o r t e r rac e b o o k i n gs .

Alternatively, bar table bookings are available for groups of up to five guests, offering Zuma Doha’s exceptional cocktail menu in addition to signature a la carte dining options. The perfect setting to celebrate the arrival of the new year with friends, guests can enjoy the venue’s vibrant atmosphere, providing an elegant, lively location for festive celebrations.

Fu ll p repa y m en t is requ i re d fo r all ba r t a b le b ook in g s w i t h a dep osit of Q AR 5 , 000 p e r t ab l e .

For those looking to continue the celebrations on New Year’s Day, Zuma Doha invites guests to indulge in an extensive selection of dishes from their delectable alacarte menu on 1st January in the lounge. Bringing a sophisticated twist on the traditional izakaya style of informal dining, guests can enjoy Zuma’s menu filled with authentic Japanese dishes including cult-favourite Zuma classics.

H o s p i talit y Develop men t Co mp any I n a u g u ra t es Q a t ar ’s Fi r st

Burger & Lobster This addition marks the brand’s debut in Qatar and the second

Restau rant i n D oha at The Pearl Isl and

flag in the Middle East

enowned for its Original Lobster Rolls and prime beef burgers, Hospitality Development Company (HDC) in partnership with Londonborn restaurant group Burger & Lobster, announced the brand’s debut in Doha, at The Pearl Island on December 4th, 2022.

True to its hallmark of owning the world’s most prestigious addresses in gateway cities, this new restaurant will be centrally located in 6 La Croisette – the waterfront promenade on the Island’s primary marina of Porto Arabia. This marks Burger & Lobster’s first opening in Qatar and second flag in the Middle East, following its success in Kuwait City. Alongside Burger & Lobster’s signature prime beef burgers and fresh Atlantic lobster dishes, the Halal menu at Burger & Lobster Doha will feature distinctive offerings and a specially curated beverage list that gourmets will appreciate, including

the Chermoula Grilled Lobster– grilled lobster marinated in chermoula paste and served on braised saffron rice with chermoula sauce, roasted almonds, pine nuts and tzatziki sauce, and Dates Pudding – a sweet treat made from warm dates enriched sponge cake soaks in a rich toffee sauce, served with salted caramel ice cream and a dusting of snow sugar. The opening in Doha will also be the first Burger & Lobster to launch their new range of B&L smashed burgers, in a world first for the mono-product pioneers.

Amplifying the brand’s unique personality, the restaurant’s ambience is curated by leading boutique interior design consultancy, Rockett Studio Pte Ltd. The 88-seat restaurant will cater for both indoor and al-fresco dining on the terrace, complemented by a vibrant bar, with unbeatable views of Qatar’s largest marina. A warm and inviting sense of arrival evokes Burger & Lobster’s renowned casual, bustling and friendly atmosphere, featuring the familiar combination of textured timbers, cool marbles and buttery-soft leather materials.

“The secret to our rapidly expanding global presence lies in our ability to secure prime addresses in the world’s favourite gateway cities, which our discerning guess have come to expect,” said Riccardo La Monica, Director of Business Development at Burger & Lobster. “We are excited to showcase our obsession for fresh lobsters and prime beef burgers at the iconic Pearl Island, which is one of Qatar’s leading leisure and dining destinations boasting unmatched dining offerings and leisure attractions.” With simplicity at the core of the Burger & Lobster concept, all restaurants feature live lobsters that are flown in from Nova Scotia, Canada, and prime cut beef from the finest sources. Hospitality Development Company (HDC) is a wholly owned subsidiary of United Development Company (UDC) a leading Qatari shareholding company and master developer of The Pearl and Gewan Islands. In addition to Burger & Lobster, HDC currently operates several successful restaurants at The Pearl Island including MichelinStar Shirvan Métisse Doha, Burj AlHamam, Arabesque, Isla Mexican Kitchen, Chocolate Jar, and the newly opened king of Milanese pizza, ‘Spontini’.

S PONTINI , T h e M ila n e s e “ K i ng o f P izz a” by s lic e s in c e 19 5 3 open i t s d o ors at T h e Pe a r l Is la n d, Q at ar

H 68

ospitality Development Company, a wholly owned subsidiary of United Development Company (UDC) a leading Qatari shareholding company and master developer of The Pearl Island, Qatar and Gewan Island open its doors to one of a kind and unique pizza brands - Spontini, located in 75 Malaga Way, Medina Centrale, The Pearl Island on November 12th, 2022.

The brand has expanded its store portfolio, to date, Spontini is present in Italy with 25 stores, plus 6 in Korea, 3 in Japan and finally opening its first branch in Qatar.

A slice of Milano - The Spontini story began in 1953 when the small family business started to sell its pizza by the slice in Milan. It soon became popular and known for its unique style: soft and fluffy on top, with a surprisingly crispy and crusty base. We only use the finest ingredients from Italy like our special mozzarella cheese, tomatoes and flour... that’s why Spontini pizza tastes so good that even the Italians in the land of pizza line up for it. Spontini offers a wide array of perfectly crafted pizzas, from its classic Margherita, Turkey Ham & Mushroom, Veal Salami and its signature Spontini 1953.

A L S U LT A N B R A H I M 70

Reopening In Doha Preserves Tradition With Superb Lebanese Cuisine Immerse yourself in a life-changing experience as Al Sultan Brahim reopens in Doha

The highly anticipated reopening of Al Sultan Brahim at Sheraton Grand Doha Resort & Convention Hotel, Qatar, has finally arrived here and it’s paramount that you be among the first guests to relish the uniquely enchanting character of Lebanon’s most famous restaurant. Al Sultan Brahim is a venue that revives the spirit and soothes the soul by preserving the very essence of everything that matters to you. Originally established in 1961 as a seafood restaurant on Lebanon’s coast, Al Sultan Brahim’s mission has always revolved around family, tradition, great hospitality and

superb cuisine. The Ramy brothers’ regard for quality and service quickly set the restaurant apart, giving birth to a one-of-a-kind culinary sensation that became the place to be for those with a penchant for extraordinary cuisine, a superb ambiance and unparalleled service.

There is nothing else like it, and with Al Sultan Brahim’s reopening in Doha, you would be remiss to deny yourself the sheer joy of savoring the culinary delights that make this destination a culinary phenomenon, where dining is elevated to unprecedented standards and the ambiance rivals the world’s most extraordinary restaurants. delectable grilled red mullet, a veritable slice of heaven, gives new meaning to wonders of the sea, while the Sashimi platter will captivate your taste buds and send you on the most exquisite culinary journey of your life. Moreover, Al Sultan Brahim’s menu features a wide selection of beverages to accompany its extraordinary cuisine and unmatched atmosphere as you revel in the joy of dining with friends and loved ones. For a life-altering experience that will completely transform everything you believed to be true about superb dining, there really is no alternative.

The hearty flavors of the mesmerizing cuisine alone are enough to astound your senses. Every delightful bite is arresting and memorable, eliciting unrivaled sensations that transform an already superb dining experience into an unforgettable culinary event. An exceptional menu features a vast selection of mouth-watering hot mezzes, including the iconic Mediterranean plate, that will thrill you beyond words, while the delicious cold mezzes, including the authentic Mediterranean hummus, will evoke a warm sense of blissful nostalgia. The 71

DEFINING THE CONCEPT OF DRIVING THRILLS,

296 GTS:

INCLUDING TOP DOWN

U n v e i l e d t o da y t he 2 9 6 GT S , Fe rra ri’s ne w m i d- re a r - e n g i n e d b e r lin e tta s pid e r

The 2 9 6 G TS s p o r t s t h e 830 c v Fe rra ri V 6 hyb r i d p o w e r t ra i n t hat d e bute d in the 2 96 G T B

It s p l u g - i n hy b r i d s ys te m ma x imis e s us a bility a n d dr i v i n g p l e a s u re

Tha n k s t o Fe r ra r i ’s fa mous RHT , the 2 96 G T S a dd s a n e xt ra d i m e n s i on to the thrill of d riving

The 2 9 6 G TS i s a l s o a va ila ble with the more e xt re m e A s s e t t o F i o ran o pa c k a ge

he 296 GTS, the latest evolution of Maranello’s midrear-engined two-seater berlinetta spider, premiered today online on www.ferrari.com/auto_296-gts. The 296 GTS flanks the 296 GTB in redefining the whole concept of fun behind the wheel, guaranteeing pure emotions not just when pushing the car to its limits, but also in day-to-day driving situations.

The 296 GTS uses the new 663 cv 120° V6, coupled with an electric motor capable of delivering a further 122 kW (167 cv), which debuted on the 296 GTB. This is the first 6-cylinder engine installed on a road-going spider sporting the Prancing Horse badge; it unleashes its class-leading 830 cv total power output to deliver previously unthinkable performance levels and an innovative, exhilarating and unique soundtrack, further enhanced by the fact that it can be relished with the top down. The car’s name combines its total displacement (2992 l) and number of cylinders with the GTS (Gran Turismo Spider) acronym in finest Ferrari tradition,

to underscore this new engine’s epoch-changing importance to Maranello. It is not simply the living, beating heart of the 296 GTS, but it also ushers in a new V6 era that has its roots deep in Ferrari’s unrivalled 75-year history. The very first Ferrari V6 featured a 65° architecture and debuted on the 1957 1500 cc Dino 156 F2 single-seater. This was followed in 1958 by larger displacement versions on the front-engined sports prototypes - the 196 S and 296 S - and the 246 F1 car which powered Mike Hawthorn to the F1 Drivers’ Championship title the same year.

The 296 GTS’s plug-in hybrid (PHEV) system guarantees it is an incredibly usable car as well as cutting pedal response times to zero and delivering a 25km range in all-electric eDrive mode. The car’s compact dimensions and the introduction of innovative dynamic control systems as well as meticulously honed aero ensure that the driver will instantly be impressed by its astonishing agility and responsiveness to commands. Its sporty, sinuous design and extremely compact dimensions also visually underscore its unique and modern forms, while skilfully referencing the likes of the 1963 250 LM, the perfect marriage of simplicity and functionality.

The RHT (retractable hard top) guarantees exceptional occupant comfort. With the roof stowed it features a sleek, sporty design and with the roof up, the silhouette remains very similar to that of the 296 GTB. The lightweight RHT takes a mere 14 seconds to retract or deploy at speeds of up to 45km/h. The separation line between the car’s body and the roof is above the B post. As a result, the folding roof splits into two sections that fold flush over the front of the engine, thus maintaining the engine bay’s thermal dissipation characteristics and the balance of the overall design. This also allowed the designers to introduce a window in the rear section of the engine cover through which the new V6 is clearly visible. When the top is retracted, the cabin and the rear deck are separated by a heightadjustable glass rear screen which guarantees optimal passenger comfort even at high speeds.

As was the case with the SF90 Stradale, for clients who want to exploit the car’s extreme power and performance to the utmost, particularly on the track, the 296 GTS is also available with the Assetto Fiorano package, which includes lightweight features and aero modifications.

A AB U N VE IL S NEW TOYOTA GR86 COUPE IN QATAR

he much-awaited Toyota GR86, 2023 YM was launched by Abdullah Abdulghani

Toyota GR86 was first revealed at the regional launch event in Amman in October 2022. The event also witnessed the finals of Toyota GAZOO Racing MENA Esports Cup which witnessed fierce competition between 26 professional digital racers from 13 countries. Mr. Khalid Al Maraghi representing Qatar won the 2nd place. During the launch event, Mr. Khalid Al Maraghi and Mr. Faesal Al Yafei were congratulated by the AAB management for representing Qatar.

KEY HIGHLIGHTS O F TOYOTA G R 8 6

& Bros. Co. (AAB), distributors for Toyota vehicles in the State of Qatar. The exclusive event held in the Toyota

Showroom, Al Abdulghani Tower was attended by Mr. Yazan Mustafa, Chief Operating Officer - Commercial &

S tylis h c oupe brin gs s ports -f ocu sed

Industrial Div. and AAB Senior Managers. Special guests

ha nd ling a nd pe rforma n c e to a w i der

for the launch event were Mr. Khalid Al Maraghi and Mr.

a ud ie nc e

Faesal Al Yafei who represented Qatar at the Toyota Gazoo Racing (TGR) MENA ESPORTS Cup that was held

S le e k a nd a s s e rtive e x te rior i s p ai red with a c omforta ble c a bin that offer s a

in Jordan in connection with the Regional Launch of GR86.

ra n ge of pra c tic a l fe a ture s desi gned to e le va te the d a ily d riving e x p er i ence »

2 .4 L n a tura lly a s pira te d , fou r c ylin d e r box e r e ngine offe rs a s ign ific a nt powe r upgra d e w i th 228 h p a n d 2 49.5 n m of torq ue

C hoic e of ma nua l or a utoma ti c tra n s mis s ion e n a ble s d rive rs to ch oose a n e x pe rie n c e tha t fits the ir sty le

Ve hic le c ome s e q uippe d with a c ompre he ns ive a rra y of s a fe t y fe a ture s for gre a te r pe a c e of m i nd

Sports car enthusiasts in the Qatar can look forward to an exciting addition to Toyota’s GR collection with the launch of the new Toyota GR86. The sleek and stylish coupe provides an entry point to Toyota’s GR range, bringing the rewards of sports-focused handling and performance to a wider audience.

The new GR86 is an evolution of the previous GT86; the model launched a decade ago that signaled Toyota’s renewed commitment to sports car engineering. The coupe retains the classic configuration of a front-mounted engine with rearwheel drive and is designed to spread the joy of a fun driving experience, while inheriting the culture of the previous model. The development of Toyota’s ever-growing GR models by the TOYOTA GAZOO Racing team fulfills the company’s mission to use the experience and know-how gained from participation in motorsport to build ‘ever-better cars.’ Yasunori Suezawa, Chief Engineer in charge of the vehicle’s development, commented: “The GR86’s mission is to open up the world of GR, enabling it to be enjoyed by more and more people. When you get behind the wheel, it is guaranteed to put a smile on your face. For that reason, we set ‘smile behind the wheel’ as our key development goal. Our objective was to develop a powerful yet fun-to-drive vehicle that would bring happiness to sports car fans. I believe we have achieved this and more; the new GR86 provides direct and satisfying performance that truly embodies the GR spirit.” Kei Fujita, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, commented: “We are very excited to bring the new GR86 to our customers in Qatar. Designed for enthusiasts by enthusiasts, the latest addition to our GR range offers true sports car performance with a focus on added stability, power, and improved aerodynamics. Importantly, it is not simply for purists and those with high levels of experience; its rewards can be discovered day-to-day on the open road as much as on the track.” Fujita continued: “We are confident this latest addition to Toyota’s GR range will give more people opportunities to experience the pure joy of driving. I would like to thank all our customers in the region for their endless support, which continuously inspires us on our journey to make ‘ever-better cars.’” The GR86 inherits the front-independent MacPherson struts and rear double-wishbone suspension system featured on the GT86, with a performance tuned for an even higher level of response and stable handling. The successful lowering of the center of gravity is central to the car’s superior handling and exhilarating driving experience. As for the overall dimensions of the new GR86, they are close to those of its predecessor, yet, the height has been lowered by 10 mm (to 1,310 mm), while 5 mm has been added to the wheelbase (2,575 mm). With its wide stance, the rear-wheel-drive coupe’s handling changes come in the form of front and rear-frame reinforcements that increase rigidity. Functional exterior air vents were also added to further support steering stability. In addition, weightshaving details, such as aluminum roof panels and fenders, ensure a nimble curb weight of just over 1,270 kg. The 2.4L naturally aspirated, horizontally opposed four-cylinder boxer engine brings a significant power upgrade, increasing from 205 to 228 hp and 212 to 250 nm of torque. The power boost stems from a series of tweaks, including increased bore size,

changes to the intake and exhaust systems, and optimization of the Toyota D-4S dual injection technology. These deliver a responsive and powerful driving experience, particularly when coming out of curves onto straight roads. In addition, drivers can choose between a 6-speed manual (MT) or automatic transmission (AT). The bigger engine also improves zero-to-60 times, from 7.0 to 6.3 seconds for the MT and from 8.0 to 6.9 seconds for the AT. With a refined, aerodynamic profile, the new GR86 boasts a sleek and assertive look with a long hood and short rear deck highlighting its racing-inspired proportions. The front of the vehicle features a GR-specific Functional MATRIX ‘G Mesh’ Grille, which fuses performance and expressiveness. Its angular LED headlights complement the aerodynamic front air dams and vents, with side sill spoilers to aid steering responsiveness and stability. The tightened wheel arches at the vehicle’s rear express a wide stance, while arch fins control airflow. Aerodynamic fins have also been added to the lower rear bumper to further enhance stability. The 2023 GR86’s driver-focused cockpit is designed to elevate the daily driving experience while also offering a simplicity that keeps drivers squarely focused on the road. It features a 7-inch Thin Film Transistor (TFT) screen, which displays all-new threemode digital instrumentation, including Normal, Sport, and Track modes. While in Track mode, drivers receive real-time readouts of gear position, engine speed, water temperature, and oil temperature. The horizontally configured instrument panel now has LCD toggle displays with silver trimmed dials that give the cabin a modern, race-inspired feel. Standard sport front bucket seats with side bolster firmly hold drivers in place around each corner. The GR86 also brings everyday usability, with 2+2 seating that offers the versatility of fold-down rear seats. The vehicle’s comfortable cabin hosts a range of practical features, including an 8-inch multimedia touchscreen compatible with wired Apple CarPlay® and Android Auto™, Bluetooth® for hands-free phone capability, two USB ports and one auxiliary port, a six-speaker sound system, a powerful automatic dualzone air conditioning system, and many more. As with any other Toyota model, safety remains a top priority for the new GR86. The vehicle comes equipped with a comprehensive array of safety features, such as seven SRS airbags (including driver’s knee airbag), Vehicle Stability Control (VSC), Traction Control (TRC), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Emergency Brake Signal System (ESS), Hill-start Assist Control (HAC), and Tire Pressure Warning System (TPWS), among many others. The new GR86 offers a sporty look and allows customers to express their individuality with a choice of seven distinctive exterior colors. These include Crystal White Pearl, Crystal Black Silica, Bright Blue, Magnetite Gray Metallic, and Ice Silver Metallic, as well as two new colors; Spark Red and Sapphire Blue. Meanwhile, the interior is available in a choice of Black or Black and GR Red. Customers can also choose between two types of newly designed wheels that add to the vehicle’s sleek and streamlined appearance, with 17-inch alloy wheels consisting of five twin spokes or 18-inch matte black alloy sports wheels. 77

Mo re st y l e, t e c h a n d c o m fo r t - MG ’s p opula r RX5 S U V is re born

Co mpl et el y n e w a n d s t y l i s h i n t e r i o r i n s pire d by the inte llige nc e a n d o rig in a l i t y o f ho m e de s i g n

G rea t v a l u e S U V o ffe r s w i de ra n g e o f h i-te c h fe a ture s

MG QATAR LAUNCHES THE ALL-NEW STYLISH RX5 2023 IN A SPECIAL CEREMONY AT THE EDUCATION CITY GOLF CLUB MG Qatar, represented in Qatar by Auto Class Cars, has launched the all-new MG RX5, which represents the new, second generation the popular SUV, reflecting the Britishborn brand’s commitment to diversify its line-up by unveiling a sporty new model.

he launching ceremony was held at the Education City Golf Club by Frank Zauner, General Manager, Auto Class Cars, Zaher Janbih, MG Country Brand Manager, Karim Monier, Marketing Manager at Auto Class Cars, VIP guests and members of media.

Available in three trims, the all-new 2023 MG RX5 will strengthen the British-born brand’s increasingly popular model portfolio, offering customers even more style, technology and travelling comfort at great value prices. Tom Lee, Managing Director of MG Motor’s Middle East operations, commented: “MG’s popularity in the region has been greatly driven by the demand for our great value SUVs, and we expect the all-new 2023 MG RX5 to enhance this demand. It will offer that extremely appealing combination of competitive pricing, fantastic equipment levels and eyecatching styling, for which new MG models are renowned and appreciated by car buyers across the Middle East.” HE Sheikh Faleh Bin Nawaf Al Thani, Executive Manager of the Automotive sector at NBK Group said: “Auto Class Cars and MG continue their successful journey in Qatar and maintain their leading position to offer customers the latest creations of the brand. We are committed to providing the best customer service and continuing our growth to cope with the rapid changes in the automotive industry. We are proud of our relationship with MG which proved its strong presence in Qatar, the region and across the world and became one of the most reliable and trusted brands”. Frank Zauner, General Manager, Auto Class Cars, said in the ceremony: “We are pleased to launch the new RX5, an upgraded version that will capture the hearts of car enthusiasts. We are confident that this car will add great value to our operations and the local market. The launch of the new MG RX5 is part of our ongoing plans to provide the best SUV model at competitive prices to our customers with new enhanced features.” Incorporating 22 stylish design enhancements, eight performance upgrades and 25 configuration upgrades, the all-new 2023 MG RX5 is designed to provide a healthy and comfortable, safe and efficient, intelligent and connected travel experience. The arrival of the MG’s newest SUV is set to help the brand reinforce its position in the top six of Middle East car makers.

M A R K E T I N G S T R A T E G Y By Mohamed Robin El Alami

s t ro n g m a r k e t i n g s t ra te gy he lps your bra n d g e t b i g g e r a n d g ro w f a s te r. a s it involve s m o re t ha n m a r k e t i n g a nd a d ve rtis in g. It he l p s y o u d i s p l a y the c on te nt tha t will t a r g e t t he r i g ht a ud ie n c e for your b u s i n e s s o r b ra n d . He re , we will d i s c u s s a l l o f the tools tha t you n e e d t o ha v e to build a s tron g a n d e ffe c t i v e ma rk e tin g s tra te gy.

Mobile-friendly versions First of all, why should your marketing strategy include mobile users? Much of the world accesses the internet using their phones. As one of the reaches says, 50% of Google searches come from mobile phones. So all of your platforms and websites should have a mobile-friendly version.

Reality Experiences Furthermore, you have to include an augmented reality experience that will show your customers how the product or service works. That will help them understand why they should use your product or get one of your services. For example, if you are selling beauty products, you must show your targeted audience how the product works and what the benefit of using it is, or if you are providing derma services like our clinic (Family Medical Polyclinic), you have to show cases before and after the services.

Using customers’ names is a must. When customers contact you by direct message about your campaign or promotion, address them directly. which means that you should have an automatic system to process your customers’ first names to answer their messages starting with their names. That will let your customers feel that you know who they are and what they want from you.

Analyze your competitors . Knowing your competitors and studying them is one of the most important tools that you need to have. That helps you know what they are doing and how you can do something different to add an advantage to your business. That will help you build an effective strategy with perfect results.

E-Mail marketing Email marketing is an important tool that will help you reach out to your customers directly and follow up with them. But you need to have a customized system that will help you send individual emails to them so you can get them to read them. In addition to that, you should monitor how many emails have been opened and what the reactions to them have been.

Free marketing tools Free marketing should always be an advantage for your business. As with social media, you should use all of the benefits of social media platforms to reach as many people as possible. But it should be embraced by setting a few rules. Moreover, we should not forget about the social media influencers; working with a group of them who know about your business industry and care about it will give you a chance to build a reputation and directly reach some of your targeted audience. Developing a strong and effective marketing strategy takes dozens of steps and months of study. You must be creative and be able to solve any problems that you may have. Marketing strategy is a key element of brand sustainability and profitability, so you have to do it perfectly.

WHY DOWNLOAD AND ACTIVATE LEXUS CONNECT ?

SCAN ME

REMOTE CHECK Notifies you in the event that an operation has been forgotten.

WARNING NOTIFICATION Check details of warnings right away should the warning light turn on.

e-Care Always monitor your vehicle’s health.

REMOTE CLIMATE Engine Start/Stop with A/C.

CAR FINDER Check the location of your vehicle on the app if you forget where you parked.

AND MANY MORE FEATURES

For more information please call: 5080 2929

SHARPEN YOUR SENSES

THE ALL NEW 2023

Starting from:

125,000 QAR* *Vehicle pictured and speciﬁcations detailed may vary from model/grades. Please check with the Toyota Showroom for more information.

LLQ Lifestyle N'20