Issuu

ISSUE N’14

AURELIO GIRAUDO CLUSTER GENERAL MANAGER OF BANYAN TREE DOHA AT LA CIGALE MUSHAIREB AND LA CIGALE HOTEL MANAGED BY ACCOR

Immerse yourself in the essence of Qatari hospitality with in an unparalleled level of luxury and five-star service. Located in the heart of Doha, Alwadi Doha celebrates the cityʼs progressive spirit with luxurious rooms and suites, sumptuous and exceptional restaurants, a high-end equipped gym, refreshing pool and soothing spa. Discover cultured blend of Qatari heritage and contemporary design creating endless Memorable Moments. Msheireb Downtown Doha | Email: reservations.alwadihotel@accor.com | Tel: +974 4009 9999

A memorable stay awaits you at Alwadi Doha - MGallery Hotel Collection. Relax, recharge and get inspired.

MGALLERY. STORIES THAT STAY

Interview With His Excellency Georges Bahsa Hazim Ambassador Of The Dominican Republic To The State Of Qatar

30 The International Artist, Laroussi, Harmonizes The Music Of The East And The West.

Dominican Republic’s Distribution Pioneer - Grupo Casa Dr Brings Dominican

Brands To Qatar

52 An Interview With Aurelio Giraudo – The One Of The Powerful 100 General Managers Of The Region

FOO SEA ISH TY LAV VARIE

TA XI

2022 ISSUE N’14

PUBLISHER & EDITOR-IN-CHIEF ELIAS HADDAD MANAGING EDITOR LESLIE FERNANDEZ MAGAZINE AMBASSADOR SARAH BOURAOUI MINDSET COACH ANAHI ORTIZ PRIETO STYLE EDITOR JULIANA HEIDE FASHION EDITOR MARTA BEVIN BEAUTY EDITOR SAKSHI TEJPAUL PHOTOGRAPHER SMILE FOR PROFILE SHADIRA PHOTOGRAPHY PHOTO PHACTORY BY PRADEEP FARHAT NAWEED PHOTOGRAPHY GRAPHIC DESIGNER RAKIBUL ISLAM COVER IMAGE: PHOTO PHACTORY BY PRADEEP Advertising If you would like more information about advertising on LLQ, please email 

info@llqlifestyle.com



www.llqlifestyle.com SUPPLEMENT OF H DIGITAL DESIGNER CAFE WEB SOLUTIONS

The Editor’s Note Cheers to the New Beginnings! Spring blooms in full swing here in Doha! The nature unfolds its beauty in a new way every season. I love the fresh breeze of spring fragrant with the spring flower scents. They bring the vibes of change! Firsts, debuts, and inaugurals of any journey are special. Those moments when you take that first step towards your dream are always stay with you as your precious memories and with every success –you keep reminding yourself with how far you’ve came from that first step. Same goes with us! After preserving all the memories we made during our journey, we realized the need of telling the stories of success, stories of beautiful landscapes, and the stories of individuals who made a mark with their uniqueness. We realized to recognize the brands and businesses that are truly creating success milestones and bringing an edge to their finesse. The LLQ Lifestyle’s readership is now become a huge family. This pursuit us to launch our very first LLQ Lifestyle Choice Awards to appreciate the hospitality and lifestyle industry of Qatar. Nominations are open now. This edition find us in hot pursuit of the latest and most distinctive trades that have opened the connection between the Arabian Peninsula and the Caribbean coasts. Grupo Casa DR LLC –a company that has been bridging the gaps between Qatar and Dominican Republic through luxury trades is our focus in the February issue. Check out how this innovative distributor got overnight fame due to Dominican amber. Our February issue also reveals some secrets of Aurelio Giraudo –one of the powerful 100 General Managers of the region. Read the sizzling hot interview of Banyan Tree Doha’s GM who has been creating a new milestone in hospitality leadership through is different and unique working strategies.

Leslie

EXCALIBUR MONOBALANCIER A WHITE WORK OF ART

ntriguing. Accomplished. Disruptive. Bearing all of the hallmarks of a work of art, Roger Dubuis is proud to unveil the Excalibur Monobalancier. Crafted from Mineral Composite Fibre (MCF) to enshrine this skeleton automatic monobalancier in a pure-white case, it embodies the House’s commitment to non-conformity, capturing the attention of all those dazzled by its clean whiteness. For those who choose to blaze their own trail, to show what happens when rules are reinvented and creativity is unleashed, it is a timepiece that proves the only limit for Hyper Horology is one’s own imagination.

Banyan Tree Residences offer well-appointed serviced apartments bringing together the ﬁnest elements of a luxurious living experience from facilities to services of the most impeccable quality. For more information, please call 4410 3333 or email sales.doha@banyantree.com

C O .

INTRODUCES THE MAGNIFICENT B U G AT T I C H I R O N B L U E

Jacob & Co. together with Bugatti spent almost a year developing a unique timepiece that reproduces the visceral sensation of the iconic Bugatti 16-cylinder engine.

Adding color to the sapphire crystal complicates the process of creating the Bugatti Chiron case further. However, the final results show that the effort is worth it as the case exhibits a unique blue color while maintaining its transparency.

& J A C O B 12

The Bugatti Chiron Blue Sapphire Crystal goes one step further by creating a watch case made completely out of sapphire crystal. It is one of the top achievements in high watchmaking. It was the result of several months of materials processing, high level machinery and hand polishing to produce a case that exposes every part of the 578 hand-decorated and hand-assembled components of the JCAM37 manual wound caliber, making this timepiece every bit as admirable as the car that serves as its inspiration.

hat they ended up creating is the groundbreaking Bugatti Chiron Tourbillon. Everything in this timepiece is designed to honor the Chiron hyper sports car. The sleek tonneaushaped case is inspired by the flowing lines of the Chiron. The movement powers the timing functions and a 60-second flying tourbillon. Most importantly inside the case is a fully operational recreation of the iconic Bugatti W16 engine, powered by the same movement. When the automation is activated, the “engine” comes to life with its 16 pistons pumping and two turbochargers spinning.

G A R R A R D

L A U N C H E S

ALL-NEW COLLECTION OF JEWELS TROPICAL WINGS EMBRACE

arrard is chasing the rainbow with the launch of new Wings Embrace Tropical, that use unique colourways to evoke a bright and bold elegance.

Inspired by the dazzling ombré effect visible in the plumage of the natural world, Garrard’s designers have perfectly captured the magical transition from one colour to the next.

Enhancing the almost-indiscernible change of hue, each calibré cut stone is bespoke, cut to fit the new Wings designs and set to sit perfectly beside the next, creating a seamless flow of colour. The beautifully graduating coloured gemstones and diamonds trace the silhouette of each feather. Finding the perfect shades of colour to create this captivating ombré effect required extraordinary time and patience.

THE VINTAGE COLLECTION

FOR HIM AND HER

Par i galler y: Hay att P l aza, L agoon a M all, R oyal Plaza, Ezdan Mall-Al War kah , M al l of Q atar, Doha Festival City S al am stor es : the gate mall @sa re d p e r f umes

w w w.sar edper fumes.com 15

V H E R N I E R THE NEW CALLA WHIP The Calla Whip is a new interpretation of the Calla. Wonderfully unconventional and strictly modern, the new design is characterized by the simplicity and the fluidity of the lines. The cone-shaped elements, a characteristic of Calla, are slightly curved to wrap gently around the wrists and around the fingers. Their exceptional wearability makes them eminently contemporary.

he collection includes a bracelet and ring. The new bracelet is Vhernier’s interpretation of the wrap bracelet, one of the most recurring shapes in the jewellery world. While the ring, with its shape that embraces the finger, looks imposing while remaining extremely light.

Experience your weekend brunch at Vertigo Every Friday 1pm to 4pm

Enjoy Vertigo’s unique sharing style brunch menu featuring a selection of the finest food and crafted beverages curated to fulfil your Pan-Asian cravings surrounded by glamorous views of Doha skyline.

For reservations, please call 4410 3310 or Whatsapp 3990 5558.

E T R

ETRO LAUNCHES THE NEW CROWN ME FLAP BAG

E Part of a broader project released with the Spring/Summer 2022 season, the new Liquid Paisley print comes with an inclusive message of energy and positivity, appearing on leather bags and in a unique selection of eclectic, gender-neutral designs including outerwear, shirts, sweatshirts, trousers and bucket hats.

The Liquid Paisley pattern makes its debut on a special remake of another iconic creation from the ETRO world: the CROWN ME shoulder bag, enriched with distinctive metal studs and is now shaped with the tattoo-inspired all-over print to unleash its most playful and joyful side. This new project emerges from an open and fluid style vision that overcomes all boundaries and predefined notions, driven by an all encompassing, all-in approach. A free-spirited aesthetic that is infused with a spontaneous and liberated attitude, spreading the message of love and optimism at the heart of ETRO’s new bohemians.

TRO launches the new bag CROWN ME FLAP in the Liquid Paisley version, featuring a contemporary take on the iconic Paisley, in a fresh and vibrant color palette of candy pink, emerald green and sunflower yellow.

DESIGNED FOR THE LUXURY YOU DESERVE

+974 5000 8191 | info@aljazi.com.qa | www.aljzi.com.qa 19

TH E YEAR O F THE TIG ER Weekend Max Mara SS2022 Chinese New Year Capsule

Collection

et ready to celebrate the Chinese New Year in style as Weekend Max Mara welcomes the Year of the Tiger with a dedicated capsule. Saturated in shades od red, a colour that symbolises luck, joy and happiness, the collection sees the zodiac tiger and Weekend Max Mara’s signature butterfly unite across a range of chic looks, including illustrated sweaters , graphic silk separates and a special version of the iconic Pasticcino Bag. Finally, classic tailoring in hues of ruby and blush provide a timeless accompaniment, resulting in a wardrobe that rises to the occasion and beyond.

Launched in 1983 as a casula outdoors weekend collection, Weekend Max Mara has evolved into an authentic Italian lifestyle brand with a unique identity and relevant personality. Today Weekend Max Mara’s wide- spanning collections of ready-towear and accessories effortlessly balance currency and continuity. The contemporary and sophisticated selection fuses formal and informal with a multioccasion casual elegance for open-minded, cultured and free-spirited women whose individuality is beyond fashion, above seasons. As part of the brand’s ongoing drive, Weekend Max Mara introduced its Signature collections, designed or inspired by a renowed creative who each season interprets the house codes creating a unique wardrobe with a distinctive point of view. Weekend Max Mara is available in about 250 mono brand stores and leading department stores globally.

INVISALIGN Dr. Deep Mathen

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J W

A N D E R S O N

M E N ’ S

A U T U M N

W I N T E R 2 0 2 2 & W O M E N ’ S P R E - FA L L 2 0 2 2

arties that never were, parties that will be. Cherished moments of happiness clash and collide in a silly fantasy of unabashed fun. FW22 celebrates dressing as a feisty act that askew barriers of gender and taste.Lads and gals share a wardrobe that is so glaring, sparkling, saturated and fun, it is perfect for both. Bits, pieces and fragments of youth, like confetti scattered around at a house party. Domesticity sets the tone. Using one’s own resources at best, naively and jollily. Neckerchief hems. Remnants of a parka. A polo dress with a hoop. Polo and shorts in ridiculous lamé. Rubber bands knitted into a sleeveless top. Eye on a dress.

Windbreaker and leggings. Nonsensical peacoats. Turtleneck dress. Knots in leather and chains in knit. Metallic all-in ones. One-shoulder and draped dresses. Sequin leggings, sequin tops. Hula hoop polos. Rather straightforward sheepskin coats and jeans. Cut outs and hoops, and more hoops. Mesh. Crazy animal stripes. Life vest and miniskirt. Romper. Bomber. Accessories bring silliness and naivety to a farcical level. A pigeon in the hand. An elephant, too. A circular bag. Kindergarten shoes and draped pumps. The collection hits a ludicrous note. The proudly masculine and the wickedly feminine are united in a kaleidoscopic blur of bright hues and metallic flashes and black.

A mansion in high summer, an 80s sports car parked in front of it, and an elegant aristocratic dog on guard: t h e m o o d i s s e t f o r t h e B Y FA R C r u i s e ’ 2 2 c o l l e c t i o n .

spirit of energy, freedom and provocation is encouraging confidence and enjoyment in every move, gesture or sight. How we missed the elegance and glamour. It is high time to replace comfort with rebellion, to inspire sophistication in the youth. Playing on scale, exploring the meaning of colours enriched by texture accents, BY FAR is presenting a collection of boundless possibilities and positivity. Dedicated to seducing all senses, BY FAR’s design team plays with textures and hues with no limitations on their imagination. Grained and gloss grained leathers, embossed with crocodile

and geometric prints, crafted with semi patent and creased finish – each material has a unique tactile touch, scent and sound. The colours ignite feelings and memories. Together they create a symphony of emotions imprinted on each style. For the pioneering spirits, there are adventures in detail like perforated suede or patchwork leather to try an air de jamais-vu. In the CR’22 vocabulary, micro stands for more – more lightness, more spontaneity, more fun, more style. BY FAR new micro bags will not fit much but will never get in the way on the dancefloor, will not need an additional seat at the bar and will surely have a great impact on one’s sartorial credibility.

BY FAR’s soft spot for a throwback shoulder style has inspired a flurry of new admirers. From bags that are as cushy as loungewear to elegant staples or cool-girl baguettes, there is little reason not to cradle one of these under your shoulder.

Initiate urban tales with BY FAR’s take on tagging! Bold logos and discreet branding are both having a moment in CR’22. For the ones that keep it subtle when it comes to fashion labels, the BY FAR is printed in micro fonts on different types of hardware. For the logomaniacs, the oversized BF leaps from box bags to knitwear making itself impossible to miss. The logo is the main event in the new line of all-season lightweight scarves. Since logomania is going nowhere, these statement pieces are the best way to broadcast one’s love of the brand while being surprisingly subtle, even understated. When it comes to confidence, she follows no rules but her own. She knows that a power outfit does not always begin with a great pair of heels… except, of course when it does. Dressing up is a thing again, and BY FAR is welcoming it with heeled slingbacks and sleek mules – perfect for this exciting return to glam. There is confidence in comfort as well! From flat sandals to platforms and easy slipon slides, the best summer shoes are suited for every re-emerging occasion. Whether strutting in killer heels, toting around a box bag with huge logo closure or resting on chunky flats, the BY FAR woman knows that her confidence comes in many forms, and CR’22 is her well-curated selection of gateways to the best versions of herself.

ABOUT BY FAR BY FAR is a designer accessories brand that reimagines timeless silhouettes for the cool city girl. Driven by emotion and authenticity, a BY FAR piece delivers effortless chic, that feels joyful, super comfortable and is meant to be worn today and treasured forever.

Founded in 2016 by Valentina Ignatova, Sabina Gyosheva and Denitsa Bumbarova, the brand quickly established as the core accessory to any off-duty uniform with its nostalgic baguette bags, sleek boots and minimalist, barely-there sandals. Thriving on the fundamental values of craftsmanship and using responsibly sourced materials, each collection is produced with no compromise on quality, finish or design, offering endless evolution of fashion statements.

N E X T

L A U N C H E S

WOMENSWEAR SPRING ‘22 COLLECTIONS

the British family favorite high street brand, has dropped its Spring ’22 womenswear collections on Middle East platforms. From modern tailoring to romantic occasion wear and even sportswear to mark the New Year, there’s a whole range of Spring styles fit for every occasion - even knits and coats whilst the temperatures are still low.

ADY FLORA 28

A poppy, a carnation, a daisy, a lotus, a rose and a philodendron leaf. Very different flowers, all ready to blossom in spring and each one with its own beauty. These are the stars of the Marina Rinaldi Floral Lady T-shirt project for SS 2022.

ade from cotton and classic in shape, this one piece comes in 6 different colour variants, each of which is embellished with large prints featuring the faces of women from different ethnic groups and parts of the world in which flowers flourish. An expression of goodwill and harmony, each T-shirt conveys a message of unrestricted beauty and pure femininity.

Marina Rinaldi, a brand that has been committed to spreading values of inclusiveness since its inception in 1980, is celebrating the uniqueness of each woman, which becomes more apparent in the company of other women, like how one type of flower paired with different ones in a bouquet contributes to its wonderful overall beauty. A text describing the semantic and botanical characteristics of each flower appears on the back of the T-shirts, and the colours, including sun yellow, bonbon pink and ultra-fresh green, which often appear alongside camel yellow to create unconventional colour effects, are a fundamental part of the project..

The six T-shirts, which are perfect as an alternative to a shirt, even underneath a formal jacket, are complemented by neon-coloured cardigans brightened up by an iridescent thread running through the yarn and five-pocket trousers with loose legs and gathering.

T H E

I N T E R N A T I O N A L

ART IST, LAROUS SI , HARMON I Z E S T H E M USIC OF THE EAST AN D T HE W ES T. By Bahaa Gharz Al Deen

I 30

started at the age of 17 in the program Idols in the

My own music style is a mix of POP, R&B, and Arabic.

Netherlands. This is where I began my career. After

When I sang for the Dutch king and queen, I chose

this successful program, my life changed rapidly

to sing in Arabic because I wanted to inspire them

and I started recording my own songs.

with Arabic music.

I grew up with the music of Fairuz. She inspired me since I was young. She is a legend. Hussain Jasmi I’ve been listening to him since I moved to this region. His voice is so beautiful and so are his songs. I recently met Ms. Mayada Hennawai and wanted to honor her by singing one of her songs in front of her. I released three albums and lots of singles. Since I was young, I’ve been making music. It’s in my bones. I’ve always chosen the path of music in my life, even though it sometimes wasn’t easy. I believe it was a calling and I feel I am here to inspire people. My success always comes from hard work. I am a perfectionist and I love to write, sing, dance, create (artwork), produce, and design. But I am also an entrepreneur. I am part of every step I take in my career. My music relates to my clothing style. It is a mix of funky, cool, hip and classy clothing. I love to work with different designers. The car is the one place I listen to my music demo’s/ mixes. It is a place where I feel safe and calm and get inspired. In La, I used to drive my infinity car through the mountains often to get inspired or after I was in the studio, I would listen to the new song I just wrote.

OUTFIT: THAT CONCEPT STORE CAR: INFINITY QX55 STYLES: SIGNATURE PUBLIC

My favorite artists in the Middle East are Fairuz and Warda, but I also love to listen to Wael Kfouri. His songs are beautiful, and his voice is strong and deep. In a few weeks, I will be releasing my new song, Cinnamon. Cinnamon talks about my Arabic in heritage, how we like to dance as soon as we hear music. It’s the flavor (herb) to sweeten each dish, and it’s also the color of my skin. It is a playful but strong song. I am excited to share this one with the world as I wrote it in LA and took it to Beirut where Fadi Asaad wrote the Arabic lyrics to complete it. The video clip was shot in the mountains of Beirut.

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BRAND: PALMYRA GIOIELLI ART DIRECTOR: SHAMEEM PRODUCTION: SHADIRA PHOTOGRAPHY MODELS: GWEN SITD - LILIYA LEVAYA

PHOTOGRAPHY: MARTINA HOHNJEC - TIMELESS PHOTOGRAPHY SET DESIGN AND STYLING: PLUSH EVENT MODEL: KALKIDAN NEGASH MAKEUP: LYDIA HYBENIK MAKEUP

DRESS: VINTAGE ROKSANDA SHOES: VINTAGE GIANVITO ROSSI AVAILABLE ON SOUQ OF STYLE

BAG: VINTAGE BALENCIAGA JACKET: VINTAGE TOM FORD LEATHER TROUSERS: VINTAGE BALENCIAGA AVAILABLE IN SOUQ OF STYLE

SKIRT/TOP: VINTAGE CHRISTIAN SIRIANO SHOES: VINTAGE SAINT LAURENT AVAILABLE ON SOUQ OF STYLE

PHOTOGRAPHER: RAFFEED ALLOH MAKEUP ARTIST: SAKSHI VAIDYA STYLIST: MOHAMMAD AHMADI MODEL: BOLUWATIFE FABIYI

W H AT I S G I N G I V I T I S ?

By Dr. Nour Zoarob

Gingivitis is an inflammation of the gums, usually caused by a bacterial infection. If left untreated,

•

Gums that are red, tender or swollen.

•

Gums that bleed when you brush or floss.

•

Pus between your teeth and gums.

Gingivitis and periodontitis are major cause of

•

Loose teeth.

tooth loss in adults, according to the American

•

Sensitive teeth.

Dental Association.

•

Pain when chewing.

it can become a more serious infection known as periodontitis.

Types of gum infections: Gingivitis is usually caused by an overgrowth of dental plaque. In addition to improper dental hygiene, there can be many contributing factors, such as:

Symptoms:

Treatment: You must practice good oral hygiene to treat gingivitis. You should also cut back on any smoking if you smoke and manage your diabetes.

Certain medications, such as phenytoin, calcium channel blockers and oral contraceptives.

Other treatment include:

•

Sever deficiencies of vitamin C

•

Deep cleaning your teeth. (Scaling or root planning)

•

Hormonal changes.

•

Antibiotic medications (mouthwash, antibiotics)

•

Leukemia.

•

Surgery (flap surgery/Bone and tissue grafts)

MEDILUX

he Medical Luxury Centre, Cosmo Clinic, Premier Mineral Spa is a new concept in Doha, which combines Medical Derma Clinic with Mineral Spa. It is also the one and only Mineral Spa of the luxury brand Omorovicza. We treat all kinds of skin problems from head to toe. Medilux offers a huge spectrum of noninvasive treatments delivered by the latest techniques and equipment, with invasive treatments soon to be added to the existing range. Highly effective mineral products are available as specialised therapies for conditions such as oily or dry skin.

It is also the best location for healing massages such as lymphatic and reflexology. In addition, our gentlemen’s division can offer facial treatments specifically designed to meet the requirements of masculine skin.

DOMINICAN REPUBLIC’S DISTRIBUTION PIONEER

GRUPO CASA DR BRINGS D O M I N I C AN B R AN D S T O QATAR 44

nown for cigars and exotic holiday destination –the island of Dominican Republic is also a brimming pot of fashion, interior décor, and lifestyle resources that needs to be discovered by the Middle Eastern region specifically.

Emerged from the Dominican island, Grupo Casa DR was established with a desire to innovate and open new paths between Qatar and Dominican trades. For years, the company has already been a leading source of sustainable logistics development in the Miami region. Today, Grupo Casa DR has expanded its logistics operations to the land of Qatar covering hospitality, services, and lifestyle businesses. The company has registered itself as Grupo Casa DR LLC in Doha. CS Beachwhear

Grupo Casa DR–the Innovative and Progressive Company with Market Expertise

Steering the brands in the Qatari lands, serving as cargo intermediaries –the Grupo Casa DR has been known to market any products, brands, or services in Qatar.

It’s an open book that technology is the future of marketing, and Grupo Casa DR is well aware of that. Being the newly launched distribution and marketing company in Qatar, they are sentient of the importance of using technology to maintain a good flow of information with clients and assure an effective brand distribution and marketing timeline.

Founded by Ahmed Zaidan and Dr. Natalia Mena –the company has already built an impeccable reputation in Doha under their smart supervision.

A Partnered Venture by HE Sheikh Salman bin Mohammad

Dr. Natalia Mena and Ahmed Zaidan has collaborated with His Excellency Sheikh Salman bin Mohammad Al Thani to channel the Dominican luxuries and Qatari extravagances in both regions.

Larimar

Al Thani

An Avant-Garde Company Investing on tech development to become the marketing and distribution platform of choice in Qatar.

Licensed

Distributor

for

Dominican Amber Dominican amber has been considered the most unique gemstone due its finest clarity and high concentration of fossil inclusions. It’s the most sought after luxury and collector item. Grupo Casa DR has brought this exceptional jewel to Qatar from the Caribbean coasts.

Dominican Ambar

World-Class Marketing and Distribution Solutions High-end services, digital traceability, and all in one services for brands make them one of the best Dominican Distribution company. Grupo Casa DR is ready to supply tailor-made solutions. Strategically located at Doha, Miami, and Dominican Republic, their state of the art facilities with digital systems are deliberately designed to meet all their clients’ needs. The satisfied customers of Grupo Casa DR include SMEs, startups, and organizations. From customs to risk management levels, the company handles everything promptly. Bless My Funk At Ele Studio 46

Jenny Polanco

Their added value is that they understand the market flows and processes. Similarly, information has given a competitive edge to their methods.

In the future, the Grupo Casa DR expect to occupy a key role in distribution and marketing industry between the Qatar and Dominican Republic’s regional platform connecting the two regions. Given the company’s line of business, they seem to be not only in the best possible scene, but also in the most capable hands.

INTERVIEW WITH HIS EXCELLENCY GEORGES BAHSA HAZIM AMBASSADOR OF THE DOMINICAN REPUBLIC TO THE STATE OF QATAR Your Excellency, here you are in Qatar up close. What surprised you?

What

have

you

found

unexpected about Qatar in your first few months here?

am always touched by the hospitality I have received since my first day, not only from the people in general but also from the authorities in the government of Qatar.

As a Dominican Ambassador to the Qatar, what steps do you think are essential for creating better economic as well as cultural ties between Qatar and Dominican Republic? We must continue to bring the two countries together by strengthening ties at the economic, commercial, social, academic, and cultural levels; we are always looking forward to creating new exchange experiences to share the virtues that both have to offer.

Qatar-Dominican Republic relations have been greatly deepened in recent years, what measures did you take during your tenure to bring the two countries together? We have mainly focused on identifying Qatar’s main interests and necessities in order to tackle ideas and solutions that are best for both countries. We have explored points of congruence as a platform for defining important projects while identifying the competitive advantages of both countries in terms of their strategic geographical position and their economic characteristics to develop sustainable trade and investment.

How do you think that the Qatar business community can gain more exposure in Dominican markets? As a strategy, we are implementing several platforms and events to bring the Qatar business community closer to Dominican markets. An example of that is the Dominican Week in Qatar, where each year a mixed delegation of businessmen and authorities from the Dominican Republic travel to Qatar to exchange with the business community and government officials, and have the opportunity to get closer to our country through a culinary, cultural, and commercial exchange experience. We encourage the business community to stay close to the Embassy agenda and participate actively.

Being a beautiful tropical country, Dominican Republic has been a tourist attraction worldwide. Are there any special packages for Middle Eastern countries? The Dominican Republic offers a wide range of activities and entertainment for everyone. We have a strong sense of tourism for the family and a great variety to choose from. Vice-President of the Dominican Republic H E Raquel Pena, affirmed that her country and the State of Qatar share the same visions regarding their role in the international community. How do you see the future of this relationship?

PHOTOGRAPHY: PRADEEP

We are certain this is only the beginning of a great history of prominent relations with the State of Qatar that will continue to develop and strengthen in great depth.

The importance of strengthening alliances and progressing in matters related to the 2030 Sustainable Development Goals (SDGs) and its 17 goals for countries with integrated economic capabilities such as Qatar and the Dominican Republic, do you think these goals would be achievable by the time? As the world faces the challenges of climate change and the effects of the global financial crisis due to the COVID-19 pandemic, it is more important than ever that we find solutions that can help mitigate the impacts of these issues. By strengthening alliances, we can continue to advance the pending tasks of the 2030 Sustainable Development Agenda and its 17 goals.

PHOTOGRAPHY: PRADEEP

AN INTERVIEW W ITH AU RELIO G IRAUDO –ONE OF THE POWERFUL 100 GENERAL MANAGERS OF THE REGION Aurelio Giraudo, Cluster General Manager of Banyan Tree Doha at La Cigale Mushaireb and La Cigale Hotel Managed by Accor

Where did it all start?

We asked Aurelio about his journey to becoming an accomplished leader and extremely knowledgeable General Manager of the region. He replied briefly about his successful career path. “I started working very early during my college days. Every evening I used to go to our family Restaurant and take care of entire operations. It was during this time that I fell in love with the hospitality industry. My inspiration was seeing what my parents did. I have continent-hopped between Europe, South East Asia, Africa, and the Middle East and have worked for various luxury hotel

brands, including the Four Seasons Hotel & Resorts, Kempinski, Shangri-La Hotel & Resorts, Dusit Hotels & Resorts, Marriott, and Preferred Hotels & Resorts. And of course, most recently, with Banyan Tree Hotel & Resorts. I do invest a lot of time in training, doing market research to learn, understand, and keep myself updated with what is happening in the market. My daily routine starts at 6 AM in the office with a cup of coffee and a newspaper. On my off days, I do visit competition hotels as well to get a better understanding of their strengths and weaknesses. Any opportunity that can generate revenue for my company excites and motivates me!”

Pandemic Strategies

Since hospitality industry has suffered more than any other market during pandemic. What are the techniques you’ve implemented in the two hotels to grab a fair share in the tourism market? Especially after the pandemic. Mr. Aurelio Giraudo replied with zeal in his eyes. “For Banyan Tree Doha, our main focus has been to target the local Qatari and GCC markets. All our marketing activities and digital campaigns are based on targeting and reaching the end customer from these markets. Different customized packages with value adds have been created and marketed through regular newspaper ads, lifestyle magazines, influencers, bloggers, and social media campaigns to increase our visibility and sustain our market share.

We have increased our marketing spent in both the hotels. Our restaurant menus and pricing is very competitive and gives value for money to the customer with a lively atmosphere and exemplary service. La Cigale Hotel is a five-star luxury hotel in the heart of the dynamic center of Doha City. The main business driver for this hotel is a Corporate and MICE segment. The hotel is very popular among the Ministries and offers an ideal venue for weddings with two state-of-the-art ballrooms. Constant engagement with bookers, embassies, and sports federations have helped us in sustaining the business for this hotel and shifting the business from the competition hotels. This hotel is very popular among the local Qatari market and is known as a food destination with a wide variety of culinary offerings. In the next 6-9 months, we will do soft refurbishment of all our food & beverage outlets and will come up with exciting new concepts to drive incremental revenues.”

The Idea behind the Attractive Offers

You’ve launched several new packages that are designed to cater almost everyone. What was the idea behind launching these exciting packages? We asked. “In our hotels, the strategies are devised to target different mix of customer segments and not be dependent on one segment only. We have learned from Covid-19 that to be successful, we need to adapt ourselves and be ahead of the game in this ever changing dynamic environment.” Aurelio continued. Every customer segment has a different set of needs and expectations. By having different packages, we can target these segments. Be it Leisure, Staycation, Honeymooners, Wellness, or Sport seekers. For our restaurants in both the hotels, we have different theme nights and concepts every month and for our rooftop lounges – Vertigo & Sky View, we have given an identity to each day of the week by having a different theme, concept and music.”

The Post-Covid Regrowth

The local tourism in the Qatar hospitality industry is reviving post-Covid, How do you see the regrowth after travel restrictions? Aurelio has proper plans to conquer the tourism market. He replied, “2022 is set to be a remarkable year in Qatar history with FIFA World Cup scheduled for the months of November December. Once the travel restrictions are over, we anticipate a surge in business from the GCC markets. We will see the return of corporate travel, international leisure, and MICE events. Project-based business will be at its peak leading up to the FIFA World Cup with Exhibitions and Sporting events happening throughout the year.

Qatar Tourism will continue doing the destination marketing activities and representing Qatar in the International fairs.”

Domestic Tourism Services by Banyan Tree Doha

Domestic tourism has been enhanced. We’d

What changes Qatar tourism has brought to qualify for the

like to know the new services offered by the

famous Clean Qatar Program by the Ministry of Public Health?

hotel. Aurelio gave us complete details.

Does it affect the sales of the hospitality industry?

“With Covid-19 restrictions continuing around the world, we have seen a growth of the domestic market business across the market. Qatar as a marketplace is one of the top-performing market for our hotels, be it Rooms or Food & Beverage. At Banyan Tree Doha, we have come up with an exciting new package, Stay Play Save! Wherein we are offering access to Doha Quest Theme Park, complimentary breakfast, QAR 500 reward back credit and non-alcoholic minibar included in our room rates.

“With the highest standards of hygiene and cleanliness in place, a Clean Qatar certified hotel has entrusted trust in guests wherein they feel more confident in hotels than in their homes.

It’s our hottest selling package. We have customized our Food & Beverage offerings to tap into the ever growing domestic market with food promotions in all our fine dining restaurants. We have introduced “ladies afternoon tea” with signature gold leaf cappuccino, ladies breakfast. On a quarterly basis, we are doing food promotions with Michelin star chefs (four-hands, six-hand events) in conjunction with Qatar Tourism. We will be introducing Padel courts and Banyan Tree signature SPA in our complex by Quarter 1 which will help us to become the preferred choice for our guests. In La Cigale Hotel, we have introduced Staycations offer with QAR 125 in-room dining credit, 30-minute massage for 2 persons, breakfast with early check-in, and late check out facility. Stay 2 Pay 1 offer wherein you can stay for 2 nights and the second night is on us. Dine and Stay offer for weekends targeting families and the brunch market. We have reworked our food menus across all the outlets and doing special promotions in our health club facilities.” Our guests can look forward to new, refurbished rooms and impressive new Food & Beverage concepts in the coming months. Exciting times ahead!

Some Insights about Clean Qatar Program

We have also implemented All Safe Accor programs which provide more assurance to our guests. It has in fact helped us in driving the sales for both our hotels and our guests are coming back again and again and using our facilities.”

Aurelio’s Exclusive Skill-Building Tips

You are well known as a leader for your ability to roll up sleeves and work alongside every department with a strong working knowledge of operations and exceptional talent management skills. How did you build those skills? I started my career in Food & Beverage department from being a Restaurant Manager to now being a General Manager for two luxury hotels and residences in Doha. From a very young age, I was managing a very big team and the time I spent in my parent’s restaurant taught me a lot of lessons and helped me in connecting with the team. This has helped me throughout my career and made me what I am today. I did learn a lot during my tenure in London and at a very young age, I understand the importance of being with the team, be it the kitchen, housekeeping, or any other department. Over the period, I did a lot of Executive courses in people’s management, revenue management, finance, and asset management. I completed my masters in Hospitality Management from the Cornell University. I encourage my team to think out of the box, come up with ideas and take decisions. I follow an open door policy which makes me even more connected with the team.

Aurelio’s take as an Agile Thinker

How important agile strategic thinking is for revenue generation? “Agile strategic thinking is key to revenue generation. Developing and adjusting strategies, services, and operations as needed based on data (historical and future) and new insights helps in improving the overall performance and generating incremental revenues. If we are not able to adjust the strategies and realign our targets, imagine what the outcome would have been in this challenging covid-19 environment.”

The Secret to making Loyal Customers

What are your guest-driven strategies to ensure repeat visits? “The first impression is the last wherein the first and the last impression matters a lot during the guest stay. We have a guest relations manager who takes care of all the guests’ needs and meets their preferences. Solving guest issues instantly makes it a memorable experience for them. It helps in building rapport and trust in the eyes of our guests. Helping is the new selling, educating guests with additional facilities that we provide at the hotel depending on their needs with any offers makes them feel more welcomed. Providing a personalized touch to all the guests who have visited our hotel even while they are away from us by offering exclusive offers and reward back offers helps in increasing the repeat guest ratio. Never miss an opportunity to take feedback from all our guests during their stay or when they checkout. Stay committed to our guests when they visit us every time and stay connected with them through multiple routes such as Facebook, Instagram, Twitter, WhatsApp, text messages is essential. As with the ever evolving technology and smartphones, we can keep our guests updated with our recent offers and services. Last but not least enroll them in loyalty program and advise them about exclusive member offers and loyalty points on the amount spent.”

HILTON SALWA BEACH RESORT & VILLAS LAUNCHES ‘VILLA HOST’ INITIATIVE ilton Salwa Beach Resort & Villas, has announced the launch of ‘Villa Host’ initiative, designed to assist guests with all hospitality needs during their staycation at the resort. The ‘Villa Host’ is beyond a butler service, it is a dedicated service to anticipate guests’ needs while understanding and addressing their unique preferences ensuring the hotel provides them with a customized experience tailored specifically to them making their stay memorable. The services provided by the Villa Hosts include managing their holiday plans, getting their pre-arrival requests, organizing their activities, handling room service, restaurant reservations, celebrations and much more.

Speaking on the launch of this initiative, Etienne-Charles Gailliez, General Manager, Hilton Salwa Beach Resort & Villas and Country General Manager, Qatar said: “We are excited to introduce our Villa Host initiative which presents a higher standard of hospitality in catering to the needs of our Villa guests. This service reinforces our commitment to excellence and to exceeding guest expectations”.

About Hilton Salwa Beach Resort & Villas Hilton Salwa Beach Resort & Villas is an unparalleled destination offering world-class facilities and bespoke services for today’s luxury leisure travelers. Sprawling across 3.5kms of prime coastline, Hilton Salwa Beach Resort is located along the pristine shores of the Arabian Gulf, on the southwestern tip of Qatar. The resort offers 361 accommodations between rooms, suites and beachfront villas with private pools and gardens. With an expansive selection of amenities, including Desert Falls Water and Adventure Park, swimming pools, a marina, luxury spa and a health club, Hilton Salwa Beach Resort is the ideal destination for both, local and international guests. For more information please visit the website: https://www.salwabeachresort.qa/

C I T Y CE N TRE ROTANA UNVEILS AF FORDABLE F ITNESS MEMBERSHIPS No w I s T h e T i m e To S t a r t Yo u r F i t n e s s J o u r n e y

ity Centre Rotana Doha, one of the leading contemporary 5-star hotels in the heart of the city, unveils membership packages at the Bodylines Fitness and Wellness Club that will allow members to enjoy modern facilities and expertise of experienced personal trainers at an affordable rates.

The well-equipped club in the heart of West Bay is offering guests an opportunity to enjoy a variety of membership options and work out under the guidance of attentive staff skilled in the areas of fitness and strength.

Individuals or couples can sign up for a short- or long-term membership from just QAR 500 per month and have access to the centrally located club which boasts a five-star fitness and wellness experience with its cardiovascular and weight training equipment and floor to ceiling views of West Bay and the Corniche. After their training, guests can enjoy a plunge into temperature regulated outdoor pool overlooking West Bay and access other facilities as well as enjoy variety of benefits reserved for the members of Bodylines Fitness and Wellness Club.

REVIEWERS RATING HILTON DOHA THE PEARL’S MULBERRY TAVERN AS QATAR’S BEST NIGHT OUT GASTRO PUB PULLS IN TOP TRIPADVISOR & GOOGLE RANKINGS

ulberry Tavern, Hilton Doha The Pearl’s lively gastropub is notching up top rankings on leading venue and travel review sites with the cosy venue being showered with compliments on its food, service, and value. Pulling in a five-star rating on TripAdvisor and 4.5 rating on Google, Mulberry Tavern’s reputation of Qatar’s best night out is climbing as customers rank it “very good” or “excellent” and single out its terrace as “the most beautiful on The Pearl” and its atmospheric vibes as “on point.”

This highly popular local hangout, with welcoming gastropub-style interiors including a pool table and dart board, is a gathering place for residents and visitors alike. They relish its lively entertainment, renowned weekend brunches, promotional happy hours, superb traditional pub grub and creative dishes to suit all tastes, vegetarians included, and its imaginative ‘hit the spot’ drink concoctions. Mulberry Tavern guests enjoy an elevated dining experience with dishes freshly prepared from the finest local and carefully sourced produce which they eat as they relax to the backdrop of a popular indie-rock, BritPop and American rock classics playlist.

Guests can dine, or indulge in signature refreshments or their favorite tipple, indoors or outdoors on the highly praised terrace. The weekend brunch with its array of tempting sharing platters, main courses, and desserts, and Saturday Roast, complete with all the trimmings, are now so popular that reservations are highly advised.

It’s not just food, great interiors and the terrace which sets Mulberry Tavern apart, the service has come in for enthusiastic praise with guests thrilled by the knowledge and friendliness of staff. It’s a trait which lives up to the venue’s motto of ‘Always Amongst Friends.’

Mulberry Tavern is also the go-to place to party. Birthday, anniversary, engagement, and promotion celebrations are where all guests seem to join in the celebratory spirit. Festive celebrations come in for special attention with carefully created multi-course menus, live entertainment and DJs keeping the fun going right until midnight. Imaginative concept nights, such as weekday happy hours and 80s by Mulberry Wednesday nights also go down well with Mulberry Tavern fans who regularly follow the venue’s news on its Facebook and Instagram pages and stay in touch via its website www.mulberrytaverndoha.com.

INTRODUCING BRAND NEW ‘MOOD DINING’

AT MILAIDHOO MALDIVES

Innovative Wellness Programmes pairing foods with Spa and meditation to induce specific moods and ease post-Covid symptoms

private oasis set over 13 acres in the Baa Atoll’s beautiful UNESCO Biosphere Reserve, Milaidhoo’s pristine beauty is an incredible location to switch off from the outside world. This year, guests can benefit from new and improved ‘Mood Dining’ offerings – a series of dining and wellness packages based on the theory that certain foods can affect body chemistry and, in turn, alter a person’s mood. ‘Moods’ include ‘Rise and

Shine’, ‘Get into the Milaidhoo Mood’, ‘Deep Sleep’ and the newly introduced ‘Revitalise and Reset’. Consisting of thoughtfully curated food and drink menus paired with wellness activities, the programmes will evoke energised moods, increase concentration and even help to tackle ‘brain fog’ and anxiety post Covid. Meal settings also help to shape moods, with dining options on deserted sandbanks in the middle of the ocean, on the beach or in the privacy of the guests’ villa.

‘Getting into The Milaidhoo Mood’

‘Revitalise and Reset’

For those looking to overcome jetlag and ease into the holiday mindset, ‘Getting into The Milaidhoo Mood’ offers just that. The programme begins with a 60-minute TheraNaka African Awakening Massage at the resort’s over-water Serenity Spa. Massage movements incorporate breathing techniques to awaken the body’s senses and align both body and mind, and the treatment is followed by a Breathwork Session with the resident Yogi. In the evening, guests can enjoy a sushi focused dinner aimed to ease digestion with dishes rich in vitamins, omega 3 and nutrients on their private villa deck.

Aimed specifically towards Covid-19 related health problems such as burnout, anxiety and respiratory issues, guests can now opt for the brand-new ‘Revitalise and Reset’ mood, which extends across two to four days. Guests can create their own schedule for the chosen days with a range of relaxing and respiratory focused treatments to fit their needs. Brain fog and feelings of anxiety are targeted during a 30-minute breathing workshop led by Milaidhoo’s resident Yogi. Taking place at sunrise, the magical setting aids an incredibly focused practice. Guests learn to control their breathing to release any built-up physical and psychological tension and prepare them for the day ahead. The development of self-awareness and self-control through breathing can also help guests overcome stressful and challenging situations in their daily lives. A private sunrise yoga session and meditation on the secluded sandbank can be arranged, followed by a healthy breakfast to continue the peaceful mindset, and daily detox juices or teas are on offer throughout the programme, cleansing the body physically. Perfect for relaxing inbetween activities, guests can ease into a comforting bath during the programme, featuring soothing Elemis spa products and rehydrate on fresh fruit juice and roasted coconut slices, grown on the island. A 30-minute gentle dry-skin brushing treatment is also included, which increases lymphatic circulation and prepares the skin before completely switching off for a 1hour 30-minute, full-body intuitive massage.

‘Deep Sleep’ Choose the ‘Deep Sleep’ mood to enhance sleeping patterns and maximise an undisturbed night’s sleep. The programme begins with a peaceful 90-minute Swedish Massage in the early evening to physically relax the entire body and ease muscle tension. After that, a light and early dinner of chicken or reef fish is served in the guests’ villa with a menu designed to encourage sleep. Following this, Milaidhoo’s resident Yogi leads a private moonlight meditation session on the deck of their villa to calm and slow the mind. The evening ends with a scented candlelit bath, helping the body temperature to fall and inducing a feeling of sleepiness. ‘Rise and Shine’ The ‘Rise and Shine’ programme allows guests to start their day feeling healthy and full of energy. The day begins with an early private yoga class in the Yoga Pavilion, a 30-minute mud application to relieve muscle ache, steam, hot shower and a 45 minutes TheraNaka Vigor Back Massage, all before breakfast. The wholesome spread and important fuel for the day follows and includes fresh, tropical fruit, yoghurt, seeds, nuts, caviar, smoked salmon, and other island delicacies.

T HE FER R AR I APPR OV E D C E RT I F IC AT ION: M AXIMU M S E C UR I T Y AN D PE AC E OF M I N D

he Approved pre-owned certification programme reflects the marque’s unrivalled standards through an intricate inspection process that guarantees the ultimate satisfaction for the programme’s customers. Pristine Ferrari vehicles that were once completely out of reach to many have become that little bit more accessible. But before these pre-owned vehicles are made available to the public, they have to undergo a rigorous process comprising a series of wide-ranging checks and numerous guarantees that have At the Ferrari headquarters in Maranello, Italy and across the been approved by the parent company. world at the authorised dealerships, a heritage of excellence To ensure that any pre-owned Ferrari is operating at is maintained through the Ferrari Approved Certification. standards comparable to a brand-new vehicle, the local This application of the highest possible standards allows the Ferrari dealership starts by implementing a detailed technical inspection of each and every car. This is carried Prancing Horse team to deliver the best possible customer out by a team of highly skilled Ferrari technicians who have experience for Ferrari owners. undergone extensive training at Maranello in Northern Italy, the home of Ferrari.

One of their very first tasks is to verify the origin and maintenance history of these vehicles to ensure they have been properly taken care of and have no major accidents in their service history. These technicians painstakingly prepare both the exterior and interior of each car to ensure that every aspect of the vehicle is in top condition, a fastidious process which enables them to provide a guarantee for the cars of up to 24 months. If you are wondering how thorough these inspections are, all in all a total of 190 individual checks are carried out before a used Ferrari may be bestowed with an Approved “license”. This detailed examination includes a mechanical operation

test as well as a test on the operation of the electrical system. Liquid levels are also carefully examined, as are the state of the suspension, brakes, cooling system and steering system. These are but a handful of the primary checks implemented on all vehicles. On top of these, secondary checks are carried out on air conditioning, the dashboard and all safety systems. Operation of lights, wheels and tires (including tread depth and pressure) are yet more examples of the car’s functional capabilities that are carefully inspected. All of this takes place in compliance with Ferrari standards of safety, performance and reliability.

Once these checks have been completed, seasoned testers put the car through its paces to ensure it is functioning at 100 percent. Thanks to these detailed inspections, all those who purchase a pre-owned vehicle from an authorised Ferrari dealership will receive a written analysis of all of the tests performed. The transparent nature of the history of Ferrari Approved models ensures every item of information is verified, and anyone purchasing a Ferrari Approved car will enjoy the benefits of a Ferrari warranty as well, which covers the parts and labour for major repairs. Another benefit of a Ferrari Approved car is that it has an unlimited mileage warranty, except for parts subject to routine maintenance such as brake pads & disks, tyres and other normal wear and tear.

With such a comprehensive certification programme being applied, the Ferrari Approved pre-owned initiative guarantees the quality of all vehicles being sold as well as the support required to ensure a positive experience for all owners.

MASERATI BACK TO RACING. The First Italian Brand to compete in the ABB FIA Formula E World Championship from 2023

Maserati today announces the first step in its motorsport strategy and will make its debut in the ABB FIA Formula E World Championship in 2023.

ith motorsport in its genes and rooted in the spirit of pure competition, Maserati is the first Italian brand to compete in Formula E. The return to the track renews the racing spirit in Maserati’s DNA. The combination of Maserati’s unrivalled racing heritage - a brand intrinsically linked with high-performance, and its innovative attitude towards electrification – aligns perfectly with the ABB FIA Formula E World Championship, the world’s first allelectric road-racing motorsport series.

Maserati’s commitment to electric mobility is powered by a lightning surge of new energy, now accelerating to run at top speed with Folgore, the full electric range. All new Maserati models will also be available in 100% electric solutions including Maserati Grecale, Maserati GranTurismo and GranCabrio and the Maserati MC20 super sportscar. The ABB FIA Formula E World Championship provides Maserati with a perfect platform to showcase the unprecedented brand racing heritage and Folgore in an environment where high performance and innovation powerfully co-exist.

Maserati will debut on the grid from Season 9 with the new Gen3, the fastest, lightest, most powerful Formula E racing car ever. The Gen3 is the world’s most efficient racing car featuring a series of industry-leading design, production and technological innovations. Since inception, Formula E’s dramatic racing on the streets of the world’s most iconic cities including New York, Monaco, Berlin, Mexico City, London and Rome has led to electric cars exported around the world today going further on every charge through increases in energy efficiency, enhancements in battery range and advances in powertrain development.

Davide Grasso, Maserati CEO, commented: “We are very proud to be back where we belong as protagonists in the world of racing. We are powered by passion and innovative by nature. We have a long history of world-class excellence in competition and we are ready to drive performance in the future.” Grasso continued: “In the race for more performance, luxury, and innovation, Folgore is irresistible and it is the purest expression of Maserati. That’s why we decided to go back to racing in the FIA Formula E World Championship, meeting our customers in the city centers of the world, taking the Trident forward into the future”. Jean-Marc Finot, Senior VP, STELLANTIS Motorsport, added: “It is a great pleasure for STELLANTIS Motorsport to play a part in getting Maserati back in the Race. Beyond this piece of history, Maserati Formula E will be our technological laboratory to accelerate the development of high-efficiency electrified powertrains and intelligent software for our road sports cars. Formula E is the perfect Championship for this purpose and we are very proud to be the first Italian brand to join in.”

Mohammed Ben Sulayem, FIA President: “I am delighted to welcome Maserati to Formula E for Season 9. For such an iconic manufacturer with a tremendously proud and successful heritage in motor sport to pledge its commitment to the series is testament to the overwhelming faith in the ABB FIA Formula E World Championship’s future as we prepare to usher in the next era. The new Gen3 single-seater will represent the pinnacle of sustainability, technology and performance.”

Maserati was born on the track from audacity, first of the Maserati brothers, then of its drivers. Its racing debut was 96 years ago. The first racing car to bear the Trident logo on the bonnet was the Tipo 26, which debuted at the Targa Florio in 1926, winning first place in the class up to 1.5 L, with Alfieri Maserati at the wheel. Thirty-one years later, Juan Manuel Fangio won the F1 World Championship with Maserati in 1957. The last time Maserati was seen in a single seater was with Maria Teresa De Filippis, the first woman to qualify for a Formula 1 Grand Prix, on board of a 250F. Its very last appearance in racing was with the unprecedented MC12, which won 22 races (including 3 victories in the 24 Hours of Spa) and 14 Championship titles across Constructors’ Championships, Drivers’ Championships and Teams’ Championships in the FIA GT, from 2004 to 2010. Racing has always been Maserati’s natural habitat. Even now, with its new era in Formula E, Maserati is starting from its roots as it builds its future.

Alejandro Agag, Founder & Chairman, Formula E, said: “We are proud to welcome Maserati to their new home in world-class motorsport. The ABB FIA Formula E World Championship is the pinnacle of electric racing. It provides the perfect environment for the most dynamic and innovative high-performance car brands to showcase their technological capabilities alongside their sporting ambitions.”

Jamie Reigle, CEO, Formula E, said: “We are delighted Maserati will join the Gen3 era of the ABB FIA Formula E World Championship and play a defining role reimagining the future of motorsport. Formula E races in the heart of the most iconic cities in the world and is followed passionately by a progressive global audience. Our millions of fans around the world will be thrilled to see Maserati line up on the grid as one of the world’s elite electric car brands.”

AAB LEXUS BRINGS NEXT CHAPTER OF BRAND TO LIFE WITH THE LAUNCH OF ALL-NEW LEXUS NX

n an effort to meet the growing and diverse aspirations of discerning drivers in the Middle East, AAB Lexus has announced the launch of the all-new Lexus NX. The second generation of the luxury mid-size crossover further raises the bar for performance, comfort, and safety to redefine the segment, and opens the next chapter for the Lexus brand. The 2nd generation NX was revealed in the presence of the local media and social media influencers at the Lexus showroom. During the event the esteemed guests were welcomed by AAB members and had the chance to check the latest technology introduced in the all new Lexus NX.

The all-new Lexus NX heralds new directions in exterior and interior design and comes with a new electrified powertrain, bringing a quantum leap in dynamic performance to deliver a more rewarding connection between driver and machine with the Lexus Driving Signature. The introduction of the model also marks the debut of a brand-new multimedia platform that takes connectivity, information, and convenience to the next level. In addition, the all-new vehicle benefits from the expansion of the scope and functionality of the next-generation Lexus Safety System+ to help guard against an even wider range of accident risks and bring greater peace of mind to drivers in the region. Takeaki Kato, the NX Chief Engineer,

With the launch of the first-generation RX in 1998, Lexus created a new category of luxury crossover and has been a leader in the realm ever since. In 2014, Lexus launched the NX, which was well received by customers, thanks to its agile driving performance and powerful design, and has gone on to sell over one million units in more than 90 countries across the globe.

explains: “For this project, we ensured quality by implementing ‘digital development’ to evaluate the design structure under various conditions using computer models. Professional racing drivers also conducted test drives at the Shimoyama test course to thoroughly train the vehicle’s body structure and inherit and evolve the Lexus driving flavor. We

have redefined the ideal cockpit space as the contact point between the driver and vehicle, aiming for a design that enables a deeper, more intuitive connection and allows for more precise control of the vehicle. All of this has been done with the full force of our team working together for the smiles of our customers, who we hope will be inspired by the passion that was poured into delivering this exceptional vehicle.”

Inside, drivers can create an oasis with nature-inspired Thematic Ambient Illumination, an optional feature that bathes the NX interior in a choice of 14 themes. Each theme has been carefully selected to express a full range of emotions and evoke a feeling of comfort, with themes including Rain Forest, Waterfall, and Sunset. In addition, there are 64 different ambient lighting colors to choose from.

The all-new Lexus NX is built on Lexus’ Global Architecture K (GA-K) platform, which guarantees a more rewarding driving experience. A low center of gravity and new front MacPherson strut suspension system, which features double wishbones with trailing arms at the rear, contribute to the vehicle’s outstanding stability and handling to create exceptional ride comfort.

The all-new NX’s inviting interior lets drivers and passengers enjoy a host of advanced features for a refined cabin experience. These include a new 14-inch touchscreen multimedia system – a Lexus first – that is compatible with Apple CarPlay® and Android Auto™, a color multi-information display (MID), a wireless charging system for smartphones, and a Climate Concierge to ensure the cabin temperature is precisely adjusted to suit each occupant. The system uses S-Flow control to recognize which seats are occupied and directs heating or cooling performance accordingly, while taking into account the temperature setting, cabin temperature, ambient temperature, and the effect of sunlight through the windows.

The hallmark Lexus spindle grille at the front of the vehicle plays an integral role in its design, with an upright position that dispenses with its chrome frame. Smooth lines flow back to accentuate the long bonnet, adding form and volume to the body as it flares broadly through to the muscular rear wings. The front design features four projector LED headlights incorporating Lexus’ first slim Adaptive High-beam System (AHS). In contrast, the L-shaped daytime running lights positioned above the headlights have a fade-out function when the driver activates the indicators. The long front-end contrasts with a condensed rear section that is distinguished by new L-shaped all-LED light clusters and Lexus’ signature blade lighting in a bar spanning the vehicle’s width. On the tailgate, the Lexus emblem has been replaced with the ‘LEXUS’ name to create a modern, simple look that further strengthens the vehicle’s visual identity. The all-new NX is the first model to feature Lexus’ Tazuna concept for the driver’s cockpit, an approach that was initially revealed in the Lexus LF-30 electrified concept car. Taking its name from a Japanese word describing a rider’s use of the reins to control a horse, Tazuna focuses on delivering direct, intuitive control of the vehicle by following the principle of ‘hands on the wheel, eyes on the road.’ It also raises the quality of the driving experience by making the driver feel confident and in command of their vehicle and surroundings. To help keep the driver’s attention focused on the road ahead, the multiinformation display (MID), multimedia screen, gauges, and meters are grouped so they can be easily read at a glance. The steering wheel features a modern design that will be adopted on other new-generation Lexus models and has been precision engineered by Takumi craftspeople to provide the best grip feel and enhance the driver’s feeling of control and connection with the car. The shift lever was made as compact as possible, while fitting snugly in the hand at an ideal angle. While the driver experiences the focused, engaging environment created by the new Tazuna cockpit design, passengers enjoy a greater sense of space with elevated levels of comfort, quality, and attention to detail that are quintessentially Lexus, evoking the feeling of a luxurious lounge.

The vehicle also offers SmartAccess with a push-button start, a 17-speaker Mark Levinson Clari-Fi 2.0 sound system, a panoramic roof with movable outer sliding glass for the front section, and an extended rear section to provide more light for rear-seat passengers. It comes complete with an 8-way adjustable power driver seat, as well as ample luggage space, thanks to the 60:40 split-folding rear seats. Additionally, the 2022 Lexus NX adds the convenience of a hands-free electrically powered backdoor, which is activated via a footoperated system that can be used when the user’s hands or arms are full. Complementing the all-new NX’s distinctive design is a thrilling drive personality imbued by two powertrain options. A newly developed inline 4-cylinder, 2.4 L turbocharged engine that produces 275 hp and 430 nm of torque ‎is mated to a new 8-speed Direct-Shift automatic transmission (8AT). Meanwhile, the new hybrid-electric system combines two power sources consisting of a 2.5-liter petrol engine and two electric motors producing a combined power of 240 hp. The hybrid-electric system is also mated to a Variable Transmission (CVT) The all-new Lexus NX hybrid-electric model can be driven entirely on electrical ‎power with zero fuel consumption and tailpipe emissions, or by combining the power generated from both the petrol ‎engine and two electric motors, depending on the vehicle’s speed and customer’s driving behavior. ‎Its hybrid-electric batteries are continuously charged by either the petrol ‎engine or when decelerating and braking, eliminating the need to plug in a power cord. A host of advanced technologies ensure the hybrid-electric model drives like any other conventional vehicle and ‎does not require special fuel.

Over the last four years, the previous generation Raptor has outsold Porsche’s entire lineup of sports cars as well as Chevrolet’s Corvette.

High-performance hardware A highperformance off-road pickup is engineered to deliver more power and control to the ground with greater confidence over rough terrain when traveling at high speeds. It has a reengineered five-link rear suspension designed specifically for Raptor Five-link rear suspension features extralong trailing arms to help maintain axle position on rough terrain, a Panhard rod, and 24-inch coil springs - the longest in the class.

FORD UNVEILS MOST O F F - R OAD C APAB L E F-150 RAPTOR EVER.

F 74

ord introduced the desert racing-inspired F-150 Raptor in 2009, it created an off-road icon. It was engineered not just to speed over rough terrain, but also to jump and catch air. And today, Ford reinvents it with an all-new third-generation F-150 Raptor.

In a world first, Raptor is available with tires up to 37 inches wide, the largest factory-fitted tyres ever on a light-duty full-size pickup. These BFGoodrich AllTerrain T/A KO2 tires provide maximum traction and handling. Raptor’s 35-inch tires allow it to clear 12-inch obstacles at an approach angle of 31 degrees, a departure angle of 23.9 degrees, and a breakover angle of 22.7 degrees. The 37-inch tires of the Raptor provide 13.1 inches of running clearance, 33.1 degrees of approach angle, 24.9 degrees of departure angle, and 24.4 degrees of breakover angle. With 35-inch tires, the Raptor offers excellent wheel travel, reaching 14 inches at the front and 15 inches at the rear - 25% more travel than the first-generation Raptor.

Aggressiveness inspired by a fighter jet Third-generation twin-turbo 3.5-litre EcoBoost® engine delivers high torque low in the rev range, where you need it most. It features state-of-the-art turbos and a 10.5:1 compression ratio, as well as high-powered fans built right into the cooling system to make sure that off-roading sessions do not end too soon. On a full tank of gas, Raptor’s EPA-estimated range is more than 800 kilometers. Raptor’s new exhaust system features a patent-pending builtin X-pipe, unique “trombone loop” and active valves for the first time. By utilizing a true pass-through muffler design, the system improves sound quality. Four levels of sound are configurable - Quiet, Normal, Sport and Baja.

The rugged, aggressive exterior enhances the signature design of the F-150 Raptor. Newly redesigned, the distinctive front accentuates the truck’s width with a machine-tough look that includes a power dome hood with a blacked-out grille and headlights that stretch fender to fender. The hood has a new heat extractor and functional side reflections at the top running edge of the cushion, all inspired by the inputs of the F-22 Raptor fighter spurt. Aggressive frontal buffers emulate the windswept look of dust jutting off the top of the tyres at high speed. The same conception extends to the reverse, with bartered-out taillights and available tailgate appliqué creating visual cushion-to- cushion range

Off-road or on-road technology The new F-150 Raptor features a high-tech cockpit that provides commanding views in comfort and style. The 12-inch digital gauge cluster features an information-on-demand area, Raptor-specific graphics and animations, off-road data, and turn-by-turn navigation. The standard 12-inch center screen is customisable, allowing owners to split the screen and control multiple functions simultaneously, such as navigation, music, or truck features. Customers can choose from seven drive modes to suit their driving conditions, including Slippery, Tow/Haul, Sport, Normal, Off-Road, Baja and Rock Crawl. Driving modes control steering feel, transfer case behavior, stability control, active valve exhaust, active damping system, throttle mapping, and transmission shift points, as well as the display on the digital gauge cluster. The available 360-degree camera package provides an incabin view of obstacles around the truck, with the front view offering a real-time tire track overlay to dynamically show the path of the wheels ahead to reduce the need to stop for spotter guidance. A convenient dash-mounted hard button calls up the 360-degree view and rearview cameras

A wider front skid plate offers greater coverage side-to-side and extends protection forward. Durable steel front and rear bumpers are built for the rigours of off-roading, with the rear bumper retaining the high-clearance design that tucks the dual exhaust tips high up against the truck.

Available Rigid™ off-road lighting mounted in the front bumper helps drivers illuminate even the darkest night. Three different 17-inch wheels are available, two with beadlock capability – all designed for maximum strength and great looks.

AAB R EV EALS TOYOTA H Y BR ID E LE CTRIC VE HICL E S bdullah Abdulghani & Bros. Co. Distributor for Toyota vehicles in Qatar offers the largest line-up of Hybrid Electric Vehicles (HEV) in Qatar. Toyota Hybrid Electric Vehicles are designed to help you get the “more” out of your drive with fewer emissions. Get to know the full lineup of Toyota hybrid vehicles from compact and mid-size sedans to mid-size hybrid SUVs. Learn more about

how Toyota hybrid technology works and explore all the interior features of our most fuel-efficient sedans. Discover legendary efficiency, reliability, and power for the 21st Century. Seems like the only thing Toyota hybrid vehicles can’t help you do is waste fuel. You can see many Toyota Hybrid Electric Vehicles on Qatar roads which is a testimony of customer confidence of these models.

Toyota Camry HEV::

TOYOTA HYBRID ELECTRIC VEHICLE SYSTEM: Driven by the desire to create an exceptional driving experience, the electrified hybrid system was evolved to deliver a fresh level of driving pleasure. It seamlessly combines the engine and electric motor to leverage their respective strengths. Advanced technologies engineered to deliver smooth, powerful driving further contribute to the exciting driving performance. The batteries in the hybrid electric drivetrain are automatically charged by either the petrol engine or when braking and decelerating, eliminating the need to plug in a power cord. AAB offers 8 years/160,000 km (whichever comes first) warranty on Hybrid batteries. Key benefits of Hybrid Electric vehicles are powerful acceleration, quietness, better fuel efficiency and low emission. Toyota Hybrid Electric Vehicle lineup includes:

The Hybrid Camry can be driven entirely by either electrical power with zero-fuel consumption and carbon emissions, or with a combination of a petrol engine and two electric motors depending on the vehicle speed and customer’s driving behavior. The batteries in the hybrid electric drivetrain are automatically charged by either the petrol engine or when braking and decelerating, eliminating the need to plug in a power cord. Furthermore, the all-new Camry HEV does not require a special fuel yet drives like any other conventional car. In addition, thanks to its top-class fuel efficiency, visits to petrol stations will be significantly reduced. Combining two power sources consisting of a petrol engine and two electric motors, the hybrid electric drivetrain on the all-new Toyota Camry HEV produces 208 hp.

Toyota Corolla HEV:: Exemplifying Toyota’s continuous commitment to providing environmentally friendly vehicles is the addition of a hybrid electric model, which combines two power sources consisting of a petrol engine and two electric motors. The class-leading model offers the lowest fuel consumption value in its category at 27.6km/L*, enabling customers to contribute to a greener future while enjoying the increased driving satisfaction provided by its advanced technologies. The hybrid model offers exceptional cabin quietness and smooth acceleration, especially when accelerating from a stand-still. Corolla HEV is equipped with a 4 cylinder, 1.8 liter engine with a combined power of 121 HP.

Toyota RAV 4 HEV RAV 4 Hybrid, a thrilling drive personality imbued by two powertrain options. A new 2.5-liter four-cylinder Dynamic Force engine with D-4S fuel injection system, which produces 204 hp and 243 nm of torque, is mated to a new eight-speed Direct-Shift automatic transmission (8AT), resulting in a quicker and smoother acceleration. On the other hand, a new electrified hybrid system combines two power sources consisting of a petrol engine and two electric motors producing a combined power of 218 hp, It is also mated to a Direct Shift Continuously Variable Transmission (CVT) that provides the lowest fuel consumption value of 22.2km/L while delivering a new level of driving pleasure.The RAV4 hybrid electric model can be driven entirely on electrical power with zero-fuel consumption and tailpipe emissions, or by combining the power generated from both the petrol engine and two electric motors, depending on the vehicle’s speed and customer’s driving behavior. Its hybrid electric batteries are continuously charged by either the petrol engine or when decelerating and braking, eliminating the need to plug in a power cord. Furthermore, the hybrid electric model features a host of advanced technologies, yet drives like any other conventional vehicle and does not require special fuel.

Toyota CHR HEV: The C-HR Hybrid-Electric Vehicle (HEV) which was launched recently, reflects Toyota’s long-standing drive for sustainability. The company has harnessed the power of innovation to emerge as a leader in the development of environmentally friendly automotive technologies. Offering the lowest fuel consumption value in its category at 23.9 km/L, the class-leading C-HR enables customers to contribute to a greener future while enjoying the increased driving satisfaction provided by its advanced technologies. The new model also offers exceptional cabin quietness and smooth acceleration, especially when accelerating from a stand-still. As with any Toyota model, the safety of occupants is paramount and is assured through several superior technologies. The TNGA-based chassis has been optimized for outstanding impact performance and is complemented by an impressive array of active and passive safety features including Vehicle Stability Control (VSC), Electronic Brakeforce Distribution (EBD), Tire Pressure Warning System (TPWS), Hill-start Assist Control (HAC) and many others. 78

Toyota Highlander HEV: The Highlander combines all the familiar Toyota SUV attributes of comfort, drivability, and safety with low emissions, greater fuel efficiency, Intelligent All-Wheel Drive (AWD), space on demand, and an impressive 1,500 kg towing capacity. The Highlander’s thrilling drive personality is brought to life by a new electrified hybrid system that combines two power sources. The vehicle’s 2.5-liter Atkinson-cycle petrol engine is coming with a combined power of 240 hp, they are capable of delivering a maximum torque figure of 231 nm. The system is mated to a direct-shift Continuously Variable Transmission (CVT), which contributes to a minimum fuel consumption value of 20.0 km/L in the model equipped with Intelligent AWD while delivering enhanced driving pleasure. Drivers can also select from ECO, NORMAL, and SPORT driving modes to suit their driving styles. As with any other Toyota model, safety remains a top priority for the all-new Highlander that comes with an advanced safety system. This is complemented by Toyota Safety Sense, an advanced safety technology package that includes Pre-Collision System (PCS), Dynamic Radar Cruise Control (DRCC) with All-Speed Range, Lane Tracing Assist (LTA), and Automatic High Beam (AHB). In addition, the car features a comprehensive array of safety features to protect its occupants, such as 8 SRS airbags, including side-curtain airbags for all three rows, Vehicle Stability Control (VSC), Traction Control (TRC), Anti-lock Braking System (ABS), Brake Assist (BA), trailer-sway control, Electric Parking Brake (EPB) with brake hold function, Blind Spot Monitor (BSM), Panoramic View Monitor (PVM), Rear Cross Traffic Alert (RCTA), Hill-start Assist Control (HAC), Tire Pressure Warning System (TPWS), driver and front passenger seatbelts with pretensioners and force limiters, and a clearance sonar featuring eight sensors located in the front and rear bumpers.

Toyota Corolla Cross HEV The Corolla Cross has been designed as a new type of SUV that combines a tough urban-style exterior with a comfortable and convenient interior to exceed customer expectations. The TNGA platform (GA-C) has enabled the Corolla Cross to achieve highquality performance, a comfortable ride, and outstanding quietness. In addition to its exceptional comfort, the Corolla Cross provides a spacious cabin, effortless entry and exit, class-leading luggage space suitable for all scenarios, and tried and tested safety equipment inherited from the Corolla series. The vehicle’s thrilling drive personality is brought to life by a new electrified hybrid system that combines two power sources. Its 1.8-liter Atkinson-cycle petrol engine with a combined power of 121 hp. AAB Toyota is known for its certified and high quality vehicles, enjoy the best after sales services of 11 service centers across Qatar were also some of the locations operate seven days a week. Toyota service locations include: Toyota Main Service Station in Industrial area, Madinat Khalifa Quick Service Center, Abu Hamour Quick Service Center, Al Nayef Quick Service Center, Airport Road Quick Service Center, Al Wakrah Quick Service Center, Aziz Quick Service Center, Shahania Quick Service Center, Al Khor Quick Service Center & Al Watania Petrol Station Quick service center (Al Shammal Road) and a dedicated Commercial Vehicles Workshop in the Industrial Area. 79

HISTORIAN VINCENT MEYLAN RECOUNTS THE MOST FABULOUS ORDER EVER RECORDED IN PLACE VENDÔME IN THE LATEST TRUE STORIES PODCAST FROM BOUCHERON As it launches its new High Jewelry Histoire de Style, New Maharajahs collection in January 2022, Boucheron is releasing a new episode about the historic commission given by the Maharajah of Patiala in 1928, the many designs of which inspired Creative Director Claire Choisne to offer a reinterpretation of it. Symbols of power at the time, today these unique creations allow men and women to express their style and uniqueness. Recognized as the most important in the history of Place Vendôme, this special order is recounted with passion by historian Vincent Meylan: “On that August morning in 1928, the Maharajah was surrounded by warriors just as imposing as himself, carrying iron chests. Louis Boucheron, who received them in the boutique at 26 Place Vendôme, found that these chests contained an extraordinary treasure: 7,500 diamonds, more than 1,500 enormous emeralds, rubies, pearls, etc. At the Maharajah’s request, Maison Boucheron was to create a fabulous set of 149 designs.”

reated in 2020, the True Stories podcast channel is

This new episode of Boucheron True

an invitation to delve into the most iconic stories of

Stories will be available in French

the Maison Boucheron since its inception 164 years

and English from January 24th, 2022

ago, with the first 5-episode series For Better and For Worse being dedicated to the most incredible weddings the Maison has witnessed.

These designs were subsequently carefully archived and preserved in the Maison’s library.

on Apple Podcasts, SoundCloud and Spotify.

#IAM_UX I'M AN URBAN EXPLORER

Starting From :

135,000 QAR* • • • •

Paddle Shifter 18" Aluminum Wheels 8 Speakers Audio System Apple CarPlay & Android Auto

• • • •

Rear Cross Trafﬁc Alert Blind Spot Monitor System 3 Lens LED Headlamp Front & Rear Sensors with Rear Camera

Vehicle pictured and speciﬁcations detailed may vary from model/grades. Please check with the Lexus Showroom for more information.

For more information please call: 5080 2929 81

The Road is Yours

THE ALL NEW

Starting from:

55,500 QAR* *Vehicle pictured and speciﬁcations detailed may vary from model/grades. Please check with the Toyota Showroom for more information.

LLQ Lifestyle Issue N'14