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INSIDE ke city Aiming to ma free parks smoke

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stersource.c

www.lloydmin ue 2 Volume 10 Iss 4

tember 9, 201

Tuesday, Sep

Bobcats are back

LLOYDMINSTER

nster Bobcats The Lloydmi (SILY LPY reg RPJRLKVɈ[O key League ta Junior Hoc t with Friday nigh ular season V]LY V\[]PJ[VY`  HZOVV[ sad od Park Cru the Sherwo tion Sports sec ers. See the L WVY[VU7HN MVYNHTLYL Photo auer Andrew Breth

p job o t s d n a l e Prentic

MLA oydminster Vermilion–Ll who had backed ke, ment has in May, the govern Richard Star leadership the “Over time, he said. “Watching for e a held Prentic ,â€? sed with the o has never , made lost its way as disappointed and said that he was plea Prentice, wh ure was erta legislat from afar, I . I wasn’t at wn will see seat in the Alb fact that turnout was as frustrated as anyone isions were results. pher W. Bro what you t tha k by Christo the dec to om “I thin en those got clear lead mention of leadership race due instersource.c the table wh table now. In cus that has t has Chris@lloydm down in the s which caused many made – but I am at the head of it.â€? is a cau a leader tha the to g for lon and the blem er at e didn’t take of his voting pro support from the ership, vote on eith will be sitting as ous I not , to nim s fact seen Jim Prentic der una one o was almost said. PC card hol self from caucus,â€? he Prentice, wh the entire campaign, distance him Saturday night, as he day. , Prentice wasn’t members of for ptance speech ip process frontrunner WDVNQRZRIUHEXLOGLQJ the vote in predecessors “In his acce clearly that he is a “This leadersh the results per cent of red LIĂ€FXOW captured 77 gressive Conservative perfect,â€? he said. “While he’s a cess KDVDG Party that has been marmier laid out very vision, and and Pro , the pro at PC pre ing gre er the h elm ce. wit form the Alberta rwh e Rra d work ersy sinc are ove has created the leader leadership demands har s of caucus Association onth campaign ended followed by our party ppointments by controv ford resigned from leader that Red member disa on the Alis and from The four-m the leadership on the y s not grit t.â€? Starke did March. frustration nce and inte ole governmen ons why time that we clear this position in GWRWDORI as Prentice won expect excellewho are and the wh at the very be UQHULQJDJUDQ two reas “Albertans Ă€UVWEDOORWJD r the over 23,000 that need this. Let me again those that those are ove formance from t,â€? said Prentice. saidendorsed Prentice. per his 17,961 votes Friday and Saturday evening. this of of trus s he said during nster as the leader of a in positions excuses. Thi were cast on Starke also Lloydmi ing “My election not accept the beginn ernment of “They will Prentice, mas w with the last week. party marks to integrity and the must apply to the GovIRUHPRVW LW intervie t he spoke with Tho y morning,  On Monda press conference in t tha r DQG afte the Source  Ă€UVW commitmen responsibility.â€? a Ric McIver $OEHUWD EXW ty. ting with who gave azsuk and acceptance of speech, he acknowl- must apply to our par before mee person Luk , Edmonton, mier Dave Hancock, Page 3 er and as the convention. During the y in Alberta See “Prentice,â€? “As your leadthose who are disapoutgoing Pre aiming for early on edged the fact that man been angry e was able to s.â€? as Alberta’s including himself, hav t had been account said that he l be no excuse be sworn in ernmen nted, there wil gov poi the next week to at the way r. ld name a 16th Premie that he cou operating. He also said t week as well. nex new cabinet ceptible • Cats are sus to matting

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INSIDE Homestr etch for thr leadersh ip candida ee PC tes

INSIDE

28, 2014

0 #4-4010-5 er, AB Lloydminst

Volume 9

FOR PRINT ADVERTISEMENT

Issue 103

Rustlers rea off hoops dy to kick season www.lloyd

Construc tion has begun at Grace Unite On Tuesda d Church. y, buildi committe e co-chair ng s Garry Cunning ham and Morris Smith vol unteered their time for construc tion. Insert, Gra ce Unite d Church received $12,500 from Bexson Construc tion to be used in the of the chu renovation rch. Unde contract with Bexso r n, new features to will includ the church e new kitche a larger hall, offices, as n, choir room well as a level for lower youth pro grams.

MEDIA KIT

INSIDE Olive Tre e year in the celebrates a commun ity

minsterso

City ma kes plan s for 20 15 cens us

by Jon Cla rke jon@lloydmi nstersource. com

said Coun Lloydmi . Goodhand Linnea that the nster city council , “we city has are made pla announced Mond municipa ns l ay excite just super census, to be dis census in 2015, wi to perform anoth Llo cussed du th all associ er c o m d that these per perso ydminster gather 25. ring the n next meeti ated costs con m u n i t i e s province in per capita gra ed around $24 tinue to ng on Au The census of Alberta. nt fundin 6 gro g. g from the w , “Accurat wh an d these ich years, is a e populat develway of gat is conducted once we ion inform op receive ers ster demo ation the graphic forhering data on the every two com continue to fun din g possible maximum amou will ensure e to us an LloydminOne is to a few dif d nt ,� ask fer ser sai of com ent for vic d gra purposes es co-ord Amy Sm pile the resource our . art, legisla nt da for As for the inator. sion to subpermistive projects an such things as ta gathered into census itse divide pla a d projectin main qu lf, it is future. est g the city nning municipal more lots and get or own yo ions, said Smart divided into a few ’s growth Since the : whether ur prope into the more houses up yo fed rty yo ur for ; era u ho res people.� l ren w many has seen idence; yo people liv t 3,679 new census in 2011, Llo ur yo age u ow An an e in making for n. oth d how ma yd residents perk ny vehicle a come int minster of ha er During And, as total population ving up o the city s contact wa the last census, means mo the council me of 31,483 people. , date inform -tosome do eti ation also adop s made with reside orCoun. Lin on the intent re developers are ng suggested, thi ted a new nts, but the to-door nea Good Lloydmincoming for s ster’s sys han In city tem 201 d communit of making more has 3, about 12, of delivery wa population y. living spa rd with that 000 de . liv un is ere iqu more d ce for the “As far as those res to households acre PIN numbers we the City of provincia grant money can ide re Lloydminst l allowed ma nts access to a prooss the city, giv er is concer municipa government, for be drawn from ing ny res gram the use l de ned,� With da velopment to com in anything from their computer idents to comple online which ta collec te the cen That softw s. ted from munity projects. sus on the last for census are, developed municipa by the City l 2015 cen data collection, of Airdrie will sus, which will take be used again in the place nex t spring.

Summer

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INTRODUCTION

About Us At the Lloydminster Source we fully understand the need and the desire of our readers for reliable and timely news coverage. We also understand the desire of our advertisers to reach the audience that we serve and to deliver their message accurately. Our goal is to provide our readers and the communities we serve with a quality publication and provide you - the advertiser - with exceptional service that can only be provided by a community newspaper with strong roots in the local community. We aspire to be the media source of choice that reaches Lloydminster and surrounding communities with all the news and events that are important to our community. And, we promise to provide this information honestly and openly without any bias or prejudice. Our focus is the local community where we and our readers work and live.

DEMOGRAPHICS

Community Newspapers Work Community newspapers and their websites are hyper-local. They effectively represent the neighbourhoods they serve. And they are able to target these communities like no other medium. Every week in Canada, over 1,000 community newspapers circulate over 19 million copies in key metropolitan areas, rural and remote regions, and all areas in between. Community newspapers command a special place in Canadian households. The role they play is vital, often being the only choice for local news and information relevant to readers in the community. On average, one quarter of Canadians read only their community newspaper, and most readers read every issue, cover to cover. Source: Connecting to Canadians with Community Newspapers, 2013

27%

Community newspapers reach remote and rural regionsl best, according to the ComBase readership study. • 87% readership in Northern Canada • 85% readership in Alberta • 83% readership in Saskatchewan

Readership of community newspapers is solid, with 73% of adults reading a community newspaper every week. They also reach more than three quarters of all women - more than any other medium - a key demographic difficult to reach with other media.

Non-readers

73% Readers

Community newspapers effectively reach all demographics - professionals, well-educated, affluent consumers - as well as families with children, seniors and homeowners in urban and rural Canada. LLOYDMINSTER


Community Newspapers Reach All Demographics 77% of women, 78% of seniors and 75% of employed adults are community newspaper readers

GENDER:

RESIDENCE:

HOUSEHOLD INCOME:

72% 77%

77% 64%

65% 75% 78% 79% 79%

Male Female

AGE:

Own residence Rent residence

FAMILY STATUS:

60% 73% 78% 79%

Young readers 18-24 years Age 25-49 years

77% 73%

With children Without children

LIFE EVENTS: (occurred in last year/next year)

EDUCATION:

73% 77% 74%

High scool or less College (including technical) University +

73% 74% 78% 69% 71%

$30-$49K >$50K >$75K >$100K

EMPLOYMENT STATUS:

Seniors 65+ years Baby boomers 50+ years

<$30K

Marriage Child/grandchild born Retire Change job

75% 74% 78% 78% 69%

Employed Not employed - Homemaker - Retired - On strike or leave

Source: ConBase 2008/2009

Move (same city)

Community newspapers are local. Research shows that advertising within newspaper pages is trusted more than any other medium. Research confirms that there are distinct differences between communities of varying sizes and once you get outside the city limits things change. Reaching rural Canadians effectively requires local media. In Rural Canada the pace slows and people are far more likely to settle in to a traditional lifestyle. People are far less likey to be ‘connected’ and have interests that are tightly woven into the fabric of the community. The information they look for is specific and the sources of that information limited. •

Reasons for Reading Community Newspapers Community newspapers are relevant to local residets. Local news and events

95% Advertising, flyers or inserts

76%

Respondents in small cities are 25% more likely to be receiving a community newspaper than those in large cities.

Classified ads, real estate or employment

People living in rural areas and smaller communities are more likely to be spending at least the same amount of time with the news as they did 2 years ago.

Editoral

The single biggest use of mobile device outside of making and receiving calls across all community sizes was checking weather forecasts.

Source: Connecting to Canadians with Community Newspapers, 2013

Source: AdWest Media Usage Study, 2013

72% 60% Readership of local community newspapers has remained steady in today’s new media landscape. Community newspapers continue to remain relevant to local residents for news, information and advertising.

LLOYDMINSTER


What we can offer! A superior quality newspaper with emphasis on local content. Quality audited distribution in Lloydminster and surrounding ares. Website with outstanding readership and links to E-flyers with featured flyers. Competitive pricing.

TWEETABLE TRUTHS ABOUT NEWSPAPERS

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9 in 10 Canadians read newspapers each week in print, on websites, tablets and phones. More than any other media, newspapers (print or digital), are used to help make purchase decisions. 90% of Canadians read flyers and out of them, 7 in 10 preferred print flyers.

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$1045 $585

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9.45 inches

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1.25 inches

2 columns

2.62 inches

3 columns

3.98 inches

4 columns

5.35 inches

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All material printed in the Lloydminster Source is copyright and may not be copied or reproduced without the express permission of the publisher. The Lloydminster Source reserves the right to refuse publication of any advertising or editorial material at its discretion. Deadlines: Tuesday Edition: Noon on Fridays Thursday Edition: Noon on Tuesdays Cancellations: Tuesdays & Fridays at 3 pm. A cancellation fee of 50% of the ad cost will be charged for cancellations after this time.

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19.9” x 15”

9.45” x 15”

9.45” x 7.5” (Horizontal)

4.65” x 15” (Vertical)

1/4 Page

1/8 Page

Banner

Banner

Banner

4.65” x 7.5”

4.65” x 3.5”

9.45” x 4”

9.45” x 3”

9.45” x 2”

A2 $76

B1 $106

C1 $140

C2 $166

3.04” x 2.3”

3.04” x 3.6”

3.04” x 4.9”

3.04” x 5.6”

D2 $202

E1 $400

E2 $299

6.25” x 3.6”

6.25” x 7.4”

6.25” x 5.6”

CAREER AD SIZES

A1 $59

3.04” x 1.72”

D1 $202

3.04” x 7.4”

LLOYDMINSTER


DISTRIBUTION

919

16 AVE

HW AY 950

HIGHWAY 224

HIGHWAY 954

Pierceland S0M2K0

Goodsoil S0M1A0

HIGHWAY 897

H HIG

99

HIGHWAY 55

HIGHWAY 304

Island Lake S0M3G0

Frog Lake T0A1M0

Makwa S0M1N0

Barthel S0M0C0

HIGHWAY 640

HIGHWAY 21

HW AY 2

Baldwinton S0M0B0

New Brigden T0J2G0 Oyen T0J2J0

Oyen T0J2J0

Hoosier S0L1M0

HIGHWAY 14

2 AVE

Scott S0K4A0

65 9

31

HIGHWAY 51 HIGHWAY 51

Coleville S0L0K0

0HIGHWAY 307 HIGHWAY 772

Smiley S0L2Z0

Landis S0K2K0

HIGHWAY 659

HIGHWAY

Kerrobert S0L1R0

HIGHWAY 51

HIGHWAY 772

Rockhaven S0M2R0

Wilkie S0K4W0

HIGHWAY 771

W AY

26

HIGHWAY 40

HIGHWAY 374

HI GH

HW AY

Cut Knife S0M0N0

Reward S0K3N0

HIGHWAY 21 & 31

Major S0L2H0

Loverna S0L1Y0 Esther T0J1H0

40

HIGHWAY 21

Unity S0K4L0

Luseland S0L2A0

HIG

Meota S0M1X0

HIGHWAY 787

Denzil S0L0S0

Macklin S0L2C0

Altario T0C0E0 Compeer T0C1A0

1&

HIGHWAY 674

HIG

HIGHWAY 674

HIGHWAY 697

HIGHWAY 675

HIGHWAY 787

HIGHWAY 794

Paynton S0M2J0

HIGHWAY 21

Kirriemuir T0C1R0

2

HIGHWAY 899

HW AY 1

Livelong S0M1J0

Mervin S0M1Y0

HIGHWAY 21

HIGHWAY 684

Maidstone S0M1M0

Neilburg S0M2C0

HIGHWAY 317

Hayter T0B1X0

HIG

HIGHWAY 41

HIGHWAY 886

Chinook T0J0R0

HIGHWAY 40

Cactus Lake S0L0J0

HIGHWAY 12 & 41

Sedalia T0J3C0

Lashburn S0M1H0

HIGHWAY 676

Cadogan T0B0T0

HIGHWAY 796

Edam S0M0V0

HIGHWAY 675

Provost T0B3S0

6

&7 87

Senlac S0L2Y0

Consort T0C1B0 HIGHWAY 12

HW AY 16

3

HIGHWAY 600

HIGHWAY 599

HIGHWAY 303

HW AY 67 5

Metiskow T0B3A0

&2

Turtleford S0M2Y0

HIG

Chauvin T0B0V0

HIGHWAY 680

HIGHWAY 610

Paradise Hill S0M2G0

HIGHWAY 317

Czar T0B0Z0

WA Y1

HIG

46 ST

HIG H

Marsden S0M1P0

HIGHWAY 899

Hughenden T0B2E0

Marshall S0M1R0

Lone Rock HIGHWAY 614 Rivercourse S0M1K0 T0B3X0

Edgerton T0B1K0

Amisk T0B0B0

HIGHWAY 303

HIGHWAY 688

Mclaughlin T0B2Y0

HW AY 3

HIGHWAY 3

Lloydmins ter T9V / S9V

44 ST 12 ST

HIGHWAY 14

HIGHWAY 3 & 21

HIGHWAY 795

HIGHWAY 303

67 ST

HIGHWAY 17

HIGHWAY 41

HIGHWAY 610

HIGHWAY 614

HIGHWAY 894

HIGHWAY 894

Paradise Valley T0B3R0

HIG

Bright Sand S0M0H0

HIGHWAY 798

HIGHWAY 17

HIGHWAY 619

Denwood T0B1B0 14 AVE Wainwright T9W

Blackfoot T0B0L0

HIGHWAY 897

Islay T0B2J0

WAY 16

St Walburg S0M2T0

HIGHWAY 675

HIG H

Kitscoty T0B2P0

HIGHWAY 17

HIGHWAY 893

HIGHWAY 41

Marwayne T0B2X0

Streamstown T0B4G0

Vermilion HIGHWAY 16 T9X

Irma T0B2H0

Onion Lake HIGHWAY 797 S0M2E0 Frenchman Butte S0M0W0 Alcurve HIGHWAY 3 T0B 2X0

Heinsburg T0A1X0

Dewberry T0B1G0

HIGHWAY 45

Clandonald T0B0X0

Mannville T0B2W0

HIGHWAY 641

HIGHWAY 893

Derwent T0B1C0

South Zone 3 HIGHWAY North Zone 4 31

45

HIGHWAY 29

Lindbergh T0A2J0

6 AY HW

HIGHWAY 699

Sputinow T0A3G0

HIGHWAY 646

Elk Point T0A1A0

HIG

Dodsland S0L0V0

Kilometers

HIGHWAY 658 & 659

& 41

Loon Lake S0M1L0

HIGHWAY 26

28 WAY

HIG HW AY 65 7

Kehewin T0A1C0

Dorintosh S0M0T0

HIGHWAY 55

HIGHWAY 660

T0A1P0

Waterhen Lake S0M3B0

HIGHWAY 4

Cold Lake T9M

AY 28 HIGHW

Bonnyville T9N 50 AVE HIGHWAY 659 FORT KENT Ardmore T0A1H0 T0A0B0 Glendon

HIG

HIGHWAY 658

Iron River T0A2A0

HIGHWAY

HIGHWAY 658

HIGHWAY 55

Dillon S0M0S0

Cherry Grove T0A0T0

HIGHWAY 897

HIGHWAY

892

La Corey T0A2E0

Handel HIGHWAY 659 S0K1Y0 Kelfield S0K2C0

Plenty S0L2R0 90 Stranraer S0L3B0

KindersleyLLOYDMINSTER Brock S0L1S0 S0L0H0


TUESDAY DISTRIBUTION

LLOYDMINSTER URBAN ZONE 1

ZONE 2

HOUSE/APART.

BUS./BOX T9V / S9V TOTAL

T9V / S9V

TOTAL

7,989

2,622

LLOYDMINSTER RURAL ZONE 3

ZONE 4

RURAL SOUTH

RURAL NORTH

Marshall

S0M IRO

93

Blackfoot

T0B 2L0

71

Lashburn

S0M IHO

94

Kitscoty

T0B 2P0

104

Waseca

S0M 3A0

32

Islay

T0B 2J0

33

Maidstone

S0M 1M0

156

Vermilion

T9X 1H3

215

Lone Rock

S0M 1K0

26

Clandonald

T0B 0X0

47

Marsden

S0M 1P0

68

Dewberry

T0B 1G0

59

Neilburg

S0M 2C0

74

Marwayne

T0B 2X0

88

Senlac

S0L 2Y0

10

Streamstown

T0B 4G0

15

Macklin

S0L 2C0

15

Heinsburg

T0B 1X0

45

Provost

T0B 3S0

55

Tulliby Lake

T0A 3K0

27

Chauvin

T0B 0V0

20

Onion Lake

S0M 2E0

70

Edgerton

T0M 1K0

28

Alcurve

T0B 2X0

25

Paradise Valley

T0B 3R0

25

Northbend

S9V 0X7

10

McLaughlin

T0B 2Y0

15

Tangleflags

S9V 0X7

10

Rivercourse

T0B 3X0

10

Frenchman Butte

S0M 0W0

58

Paradise Hill

S0M 0N0

137

St. Walburg

S0M 2T0

161

Spruce Lake

S0M 2W0

29

South Bay

S0M 2Y0

25

Livelong

S0M 1J0

93

Mervin

S0M 1Y0

28

Turtleford

S0M 2Y0

83

Hillmond

S9V 0X7

10

Greenstreet

S0M 0X7

10

Sandy Beach

S9V 0X7

15

TOTAL

721 TOTAL TUESDAY DISTRIBUTION

TOTAL

1,471

12,803 LLOYDMINSTER


THURSDAY DISTRIBUTION

LLOYDMINSTER URBAN ZONE 1

ZONE 2

HOUSE/APART.

BUS./BOX T9V / S9V TOTAL

T9V / S9V

TOTAL

8,221

4,055

LLOYDMINSTER RURAL ZONE 3

ZONE 4

RURAL SOUTH

RURAL NORTH

Marshall

S0M IRO

100

Lashburn

S0M 1H0

Waseca

Blackfoot

T0B 2L0

100

115

Kitscoty

T0B 2P0

90

S0M 3A0

25

Islay

T0B 2J0

35

Maidstone

S0M 1M0

300

Vermilion

T9X 1H3

215

Lone Rock

S0M 1K0

25

Clandonald

T0B 0X0

50

Marsden

S0M 1P0

90

Dewberry

T0B 1G0

65

Neilburg

S0M 2C0

110

Marwayne

T0B 2X0

100

Senlac

S0L 2Y0

20

Streamstown

T0B 4G0

30

Macklin

S0L 2C0

50

Heinsburg

T0A 1X0

50

Provost

T0B 3S0

85

Tulliby Lake

T0A 3K0

35

Chauvin

T0B 0V0

75

Onion Lake

S0M 2E0

75

Edgerton

T0M 1K0

40

Alcurve

T0B 2X0

25

Paradise Valley

T0B 3R0

40

Northbend

S9V 0X7

10

McLaughlin

T0B 2Y0

15

Tangleflags

S9V 0X7

10

Rivercourse

T0B 3X0

15

Frenchman Butte

S0M 0W0

50

Paradise Hill

S0M 0N0

155

St. Walburg

S0M 2T0

175

Spruce Lake

S0M 2W0

30

South Bay

S0M 2Y0

25

Livelong

S0M 1J0

85

Mervin

S0M 1Y0

60

Turtleford

S0M 2Y0

95

Hillmond

S9V 0X7

25

Greenstreet

S9V 0X7

30

Sandy Beach

S0M 0X7

15

TOTAL

TOTAL

1,105

TOTAL THURSDAY DISTRIBUTION

1,635

14,916 LLOYDMINSTER


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