Croquis Development Book (03)

CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS

CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS CROQUIS

INTRODUCTION This book is dedicated to evidencing the development of the styling I have undertaken through the creation of croquis. My initial styling ideas were evolved through croquis created from secondary imagery, incorporating Chanel identifiers with streetwear identifiers. After I had began to progress my styling on a mannequin I started to incorporate my self taken primary imagery into my croquis to further build my vision for this campaign.

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“THE SKATER”

001

“WHAT IF CHANEL DID STREETWEAR”

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002

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004

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00

“WHAT IF TOOK O

05

F STREETWEAR OVER CHANEL”

I feel this was one of the best croquis I made that encapsulated the feeling of the collaboration, mixing the streetwear influence of Dover Street and the main Chanel identifiers to ensure both brands were balanced in one look.

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006

After creating croquis using secondary imagery, I developed my stying on a mannequin and used this imagery to create further croquis, layering and using effects to further express my vision for this collaboration.

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“THE COMME EFFECT”

“NOW YOU SEE ME”

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“FEMININITY”

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009

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010 This was another of my croquis I feel best represented this collaboration. It suggests a larger CDG influence with large volume and dark tones yet in a delicate manner showing the Chanel edge in this campaign.

Olivia Buckley 1901813 Brand Management AD6606 Croquis Development Book