OUR PAS
SION
Our Passion WHEN
comparing real estate brokerages, it can be easy
to assume all are the same. For your consideration, we’ve identified the top 10 reasons why we’re different – items we call our passion points. These passion points, paired with our defining luxury as an experience, not a price point, are exactly why LIV Sotheby’s International Realty is like no other.
01 02 03 04 05
Brand Recognition |
Brand Heritage |
p. 6
p. 8
Exclusive Networks & Affiliations |
p. 10
Relocation & Referral Services |
p. 12
Unrivaled Online Syndication |
p. 14
06 07 08 09 10
Global Media Partnerships |
The Power of LIV |
p. 18
Award-Winning Marketing |
Proven Track Record |
Company Culture |
p. 16
p. 20
p. 22
p. 28
2
OU R PAS Our Passion DO
you believe your property will sell for a fixed price or do you
believe it will sell in a range of prices based on the marketing, branding, and negotiation skills of your sales associate? Good food for thought. It can be easy to assume all real estate brokerages and sales associates are the same. The truth is, we’re different – very different. In a world full of doing the minimum, we offer an alternative – where marketing and exposure matter, negotiation and sales skills matter, and where networks, affiliations, and a rich brand heritage matter.
Being different isn’t for everyone, but to us it is everything.
SION
4
01 Brand Recognition
The blue sign. The Iconic classic branding. The worldwide network. The Sotheby’s reputation for excellence attracts a global audience of well-qualified consumers and adds instant credibility to the properties we represent.
POW ER OF Power of Sotheby’s
6
OF S OTHEB Power of Sotheby’s
80 40 09 LOCATIONS
COUNTRIES
AUCTION ROOMS
Auction Houses in: New York, London, Paris, Milan, Zurich, Geneva, Beijing, Hong Kong, Doha Direct link to auction house clients worldwide through digital, print and event marketing partnerships.
Y’S
02 Brand Heritage
The acclaimed Sotheby’s Auction House, established in London in 1744, has a centuries-long legacy of uniting collectors with world-class works of art and other cherished possessions. Founded on a rich tradition of excellence, refinement, and unparalleled service, Sotheby’s International Realty® was launched in 1976.
Today, the iconic brand has grown into the world’s leading full-service real estate brokerage, offering affiliates a powerful marketing partnership, expansive global reach, and an unprecedented level of exposure.
8
3 0 24k
SALES ASSOCIATES
1000 75 +
OFFICES
+
COUNTRIES
E
When discussing luxury real estate, there are two global powerhouses: Sotheby’s International Realty and Who’s Who in Luxury Real Estate. Between these two brands, our exclusive network represents more multi-million-dollar properties than any other real estate brokerage in the world. What does this mean for you? You are in experienced hands. No other Colorado real estate firm consistently achieves the highest average transaction price for its clients.
EXCLUSIVE Exclusive Networks & Affiliations
10
RELOCATIO Relocation & Referral Services
LIV
Sotheby’s International Realty is a leading partner with the top 20 corporate relocation companies in the world and an exclusive real estate partner of the Metro Denver Economic Development Corporation. We are nationally recognized as the trusted source for moving prominent company employees in and out of Colorado. In addition, we are proud to be one of the exclusive partners of the Realogy Advantage Network, the largest referral network in the world. We are also a consistent winner of the Realogy Advantage Network Platinum Excellence Award, the highest level of performance recognition presented to this network’s Premier Brokerages.
O
04 Aw a rd s & Recognition Realogy Advantage Network Platinum Excellence Award Seventh Year Running
Aires Relocation – Circle of Excellence for Outstanding Customer Service
SIRVA Relocation – A+ Agent Performance Rating
Rocky Mountain Relocation Council Peak Plus Sponsor
Metro Denver Economic Development Corporation, Board of Governors
12
LIV
Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified, worldwide audience. Only with us will your home have the presence it deserves on over 7,000 websites, including the most trafficked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution is a reporting system that allows us to track, measure, and analyze data that drives our selling strategies and maximizes results.
sothebysrealty.com
37MM
Visits annually
120MM 65% Page views annually
Visits come from outside the US
UNRIVALED Unrivaled Online Syndication
5 0
With LIV Sotheby’s International Realty, your property will be marketed on the proprietary sothebysrealty.com platform and cascaded globally, nationally, regionally, and locally to our worldwide network of thousands of regional affiliate websites. It will be showcased and marketed in top feeder markets such as New York, Chicago, Dallas, Atlanta, San Francisco, Southern California, Mexico City, and beyond.
37,000,000
32,000,000 27,000,000
HOW
SOTHEBY’S INTERNATIONAL REALTY STACKS UP
22,000,000
similarweb.com January 2020-December 2020
17,000,000
12,000,000 7,000,000 2,000,000
ANNUAL WEBSITE VISITS
D
7000+ websites
0 sothebysrealty.com
engelvoelkers.com
compass.com
bhhs.com
14
6 0 LIV
Sotheby’s International Realty has exclusive advertising partnerships with some of the world’s most significant media companies. Content developed exclusively for The New York Times, The Wall Street Journal, Robb Report, Architectural Digest, and Dwell will extend exposure of your home to educated online viewers.
GLOBA L M Global Media Partnerships
PRESS
SHARE OF VOICE
32%
Meltwater January 2020 - December 2020
22%
12% What is Share of Voice? Share of Voice (SOV) is a measure of the market your brand owns compared to your competitors. As you can see, we dominate the conversation.
16
THE P OWER The Power of LIV
WITH
offices throughout Colorado and extraordinary connections to the communities we serve, LIV Sotheby’s International Realty delivers real estate expertise and reach like no other. These connections allow for synergy throughout our network of professionals and grant us access to proprietary information unavailable anywhere else.
423 114 23 BROKERS
SUPPORT STAFF ASSOCIATES
OFFICES
R
07 18
M A R K ETING Award-Winning Marketing LIV
Sotheby’s International Realty boasts one of the largest and most creative marketing teams in the industry. LIV Studio — our full-service, in-house agency — is made up of seasoned marketing professionals who specialize in graphic design, copy editing, advertising, digital marketing, website development, brand strategy, public relations, and more.
Our brokers drive sales with sophisticated, strategic marketing, such as: • Brilliant high-resolution photos and videos that earn top placement across award-winning media channels • A sophisticated social media strategy that boosts online views of your home • Captivating books and brochures that attract the most qualified and motivated homebuyers
C A P T I VAT I N G H O M E S C O L L E C T I O N
G
08 20
9 0
PROV EN TR Proven Track Record 1 Sotheby’s International
#
Realty Affiliate in the World LIV Sotheby’s International Realty is ranked as the #1 Sotheby’s International Realty affiliate group in the world. We proudly closed $5.8 billion in sales volume in 2020, significantly contributing to the $150 billion closed in sales volume by Sotheby’s International Realty globally.
1 #
Buyer Dollar Volume Sold, all price points Listing Dollar Volume Sold, all price points Listing and Buyer Dollar Volume Sold, $1M+ Listing and Buyer Number of Units Sold, $1M+ in
D e n ve r M e t r o + B o u l d e r 22
The magazine is printed and distributed to a targeted list of brokers, clients, and potential homebuyers throughout Colorado. In addition, an interactive, mobile-friendly digital version is published and distributed to a targeted audience via paid digital campaigns focused on key feeder markets in Texas, California, New York City, Chicago, and beyond.
Instant access to LIV Sotheby’s International Realty’s premier publication anytime, anywhere.
ROVEN T
Magazine is the award-winning signature publication of LIV Sotheby’s International Realty. Each issue features in-depth real estate and lifestyle-focused content highlighting Colorado’s unique outdoor adventures, cultural attractions, entertainment venues, and more.
Proven Track Record
LIV
24
PROV EN TR Proven Track Record FOR
both buyers and sellers, understanding the real estate market and local economy is critical to success. LIV Sotheby’s International Realty is proud to provide timely market dynamics through our customized reports, as well as market insights through the LIV Business Exchange. We know that communication is vital, so we ensure that you stay in-the-know with regular, quantitative and comprehensive updates throughout the selling process.
R ACK R ECOR
26
COMPA N Company Culture
Our Mission Inspiring people to LIV the life they love
Our Values People – Our passion is building and supporting lasting relationships. Integrity – Our foundation is built on trust, doing what we say we will do, and always doing the right thing. Service – We are committed to the highest standards of professionalism, quality and expertise. Innovation – We are progressive and embrace opportunities to improve.
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CO LOR A DO Colorado Offices WINTER PARK DILLON
BOULDER
EVERGREEN
EDWARDS
DENVER
BEAVER CREEK VAIL
CHERRY CREEK BRECKENRIDGE
DENVER TECH CENTER CASTLE PINES VILLAGE
CRESTED BUTTE
CASTLE ROCK COLORADO SPRINGS
TELLURIDE
COLORADO
Beaver Creek Boulder
Denver Tech Center Dillon
Breckenridge Castle Pines Village Castle Rock Cherry Creek Colorado Springs Crested Butte
Downtown Denver Edwards Evergreen Telluride / Mountain Village Winter Park Vail
O
30
Inspiring you to LIV
th lif you love. livsothebysrealty.com
Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Operated by Sotheby’s International Realty, Inc. Each Office is Independently Owned and Operated.