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From: Cady Studios marketing@cadystudios.com Subject: The Cady Chronicle | August 2016 Date: August 16, 2016 at 2:40 PM To: staffnewsletter@cadystudios.com

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Five stunning seniors. Three days in the Big Apple. One opportunity of a lifetime. We are just days away from confirming the big reveal, the Marketing team has narrowed down five finalists to fly to New York City for a photo shoot with Cady Studios and will be making in-person announcements to the students within the week. Over 400 seniors from the southeast photographed in Elite sessions throughout the course of the summer were entered for the chance to be an NYC model in October. Of the 400, three of our Florida seniors and two from Georgia will be photographed in iconic New York locations, styled in the latest fashion trends and given an experience they will never forget. UPCOMING: Meet the Finalists

Each school year, the Photography team travels to various schools throughout the southeast to photograph Premier Athletic Events, showcasing a more creative approach to team sports and organizations. Often times Premier photoshoots are the most fun for photographers. "It's so easy to make the athletes look good with the lighting we take to these shoots," Francisco Morales stated. "We have a more artistic approach and creative freedom to do what we want as opposed to the standard, traditional poses in Premier events," said the Athletics Manager. Tony, our Director of Photography, also mentioned how fun it can be working with coaches and athletes when both parties are super involved. The number of schools scheduling Premier shoots continue to grow and the photos continue to get better and better. UPCOMING: Marketing team to attend Meadowcreek Photoshoot 08/20

The Cady Marketing team started the month of August off with a Fast Twitch class at Ponce City Market in Atlanta, Georgia. This hour long, team building event combined weight training and cardio interval circuits and Marketing was not in any way prepared for the level of difficulty they had signed up for. Cady Studios members are encouraged to drop into the Atlanta branch to attend a Fast Twitch class through the Industrious office.

The Customer Service team gathered together for a working lunch in Lake City, Florida this past week to kick off the busy season for the Cady Kids, Underclass and Athletic product lines. Old and new team members took this time to meet and train on the upcoming fall launches over jambalaya, chicken wrapped bacon and macaroni & cheese. "We wanted our reps to mingle, enjoy a meal together, inspire teamwork and cohesiveness," said John McCarthy, Director of Customer Experience. As students across the southeast return to school, the team will soon return to helping customers in the Georgia and Florida regions with their needs.

IN OTHER NEWS: The Cady Sales team continues to experience exciting growth within the department as three of our members were recently retitled as Business Development Representatives. Although this title may be new, it plays an all too familiar and vital role in the expansion of our company. As Business Development Representatives, Eddie Ortiz, Larry Mayo, and Luke Fahringer will be the first to seek out new schools, make a Cady Studios first impression and win new business. Once those goals are reached, one of our Account Managers will maintain the relationship. With our new representativesâ€™ passion and work ethic, our company message will reach new business each day.

From: Cady Studios marketing@cadystudios.com Subject: The Cady Chronicle | September 2016 Date: September 23, 2016 at 11:30 AM To: staffnewsletter@cadystudios.com

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The votes are in. The finalists are here. Hailing from the Jacksonville, Florida area are two seniors representing Oak Leaf and the Bolles School: Jennifer DiLoreto and Reagan Reynolds. From Georgia, Reid Dowling joins the group from Chattahoochee High School, along with South Forsyth Senior, Heather Dignan. Last but not least, Ryan Bacarra rounds out the final five from North Cobb High School. In less than 30 days, the New York Elite models will be photographed in Midtown Manhattan, Central Park, Times Square and more. Follow their journey through the City That Never Sleeps: goo.gl/AwnOkg. UPCOMING: NYC Elite Photos Revealed

Recently, Jenn Weith and Luke Fahringer took time out of their very busy schedules to give an update on the status of Cady Kids Chicago. Both are extremely excited for the quickly growing product line, noting the dozens of schools that have signed with Cady Studios. "The photographers work extremely hard, waking up and getting out very early in the morning with all the equipment to multiple schools in the area," Jenn said. "Not to mention the Sales Reps constantly on the go in the area." Thank you for all the hard work our Sales Reps and photographers do each day- not only Illinois but in our Florida and Georgia locations as well.

EMAIL UPDATE ALERT! Cady Studios is updating the email signature format to streamline and simplify the process for updates and new hires. Please follow the format below for font information to create yours today. See example for details. For questions please email marketing@cadystudios.com. Format:

(Arial, size 14, Bold) (Arial, size 10)â€‹ | (Arial, size 10)â€‹

Example:

Jessica Simpson Stephens Marketing Director | 800.547.6237

Chris Smith is Cady Studios' very first winner of the #TEAMCady Nominations, recognizing those that go above and beyond what is expected each day. Chris's role in Print Production is not an easy one, but she always manages to keep her cool in assisting to make sure the job is done and done well. Thank you for all your hard work, Chris! Congratulations! If you believe someone you work with deserves to be nominated, click the link to let us know why we should honor this employee: http://bit.ly/TeamCady.

In August, the Marketing team attended Meadowcreek High School's Premier athletic event where they were given a first-hand look at all the hard work the Cady photographers put into each day.

Like many Saturdays throughout the school year, photographers Francisco, Josh and Silas arrived before dawn to set-up for multiple teams that weekend. Despite the heat and rain that the Southeast brings, the talented Cady photographers still manage to make all Premier images look straight out of a magazine.

Happy birthday to all those born in September! We hope you enjoy your day. 09/01: David Johnson 09/01: John Merlin 09/01: Khalil Osborne 09/06: Madison Hickman 09/06: Cyrena Spagnola 09/09: Melissa Lewis 09/11: Amanda Harvey 09/16: Rebecca Davis 09/18: Jenna Coates 09/18: Christy Lopez

09/20: Brittany Baggett 09/23: Goldie Faal 09/23: Julianna Lott 09/23: Bhargav Polasa 09/24: Anthony Sottile 09/25: Joanna Fuentes 09/26: Willow Russell-Martinez 09/27: Vivian Truong 09/29: Christeen Deatherage 09/29: Olivia Moody

Do you have a team member who goes out of their way to help others? Do they consistently reflect the values that make up Cady Studios and make our company a great place to work? Let's celebrate that person! With #TEAMCady Nominations, you are now given the chance to recognize an awesome team member for all their hard work. Click the link below to take you to the submission form. Good luck! http://bit.ly/TeamCady. READ ALL PAST NEWSLETTERS HERE Copyright ÂŠ 2016 Cady Studios, All rights reserved.

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From: Cady Studios marketing@cadystudios.com Subject: The Cady Chronicle | October 2016 Date: October 26, 2016 at 3:56 PM To: staffnewsletter@cadystudios.com

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Five strangers met on Friday in New York City. Two days later five friends departed home with a lifetime of memories. “Meeting everyone was my favorite part of the trip,” Reagan Reynolds stated. The Oakleaf High School Senior was one of five students selected for the Cady Studios ELITE New York trip earlier this month. “We had an immediate bond the moment we all got together,” she said. Waking up early to arrive at the styling studio at 5am the morning of October 15 didn’t deter the buzz of excitement that followed on Saturday morning as the seniors and their parents prepared for the shoot starting at Rockefeller Center. From Midtown Manhattan to Central Park and Times Square, the group had, "Felt like celebrities all day," said Jennifer DiLoreto. "When we were finishing the shoot at Times Square, there were so many people that kept trying to take pictures of us and asked if we were famous. I've never been to New York before, and nothing will top that experience!" As the Marketing, Photography and Quality Assurance teams are still recovering from all their hard work implemented over two short days, we thank you for developing and producing such an unforgettable experience.

For more photos, click the link to check out Cady's Instagram: http://bit.ly/2f8dOtd

Cady Studios is partnering with Mandarin High School for the third annual Dreams Come True Tip-Off Classic this November in efforts to raise money for children with life-threatening diseases. The basketball tournament, set to begin Tuesday, November 15 through Wednesday, November 16, will bring four Duval County schools together to send Dreamer MiKale Smith and his family on an all-expense paid trip to Disney World in Orlando, Florida in celebration of Smithâ€™s third birthday and remission of his illness. On October 22, the Cady photography team spent their morning at Mandarin High School where players and cheerleaders from Ed White High School, Robert E. Lee, Westside and Mandarin High School were photographed with Smith for tournament promotional materials brought to you by School Culture Manager, Mathias Johannson. The Duval County Schools collaborated with Dreams Come True in 2013 in hopes to bring unity between the Jacksonville area communities and give student-athletes an opportunity to be more involved.

It's that time of year again. Georgia and Florida Model Days are here to feature local high school students for the 2016-2017 Cady marketing materials. Nine Georgia models will venture to the Alpharetta studio on October 29, 2016 and two weeks later five models will be photographed in the Jacksonville area.

Happy birthday to all those born in October! We hope you enjoy your day. 10/02: Cindy Hogue 10/03: Kishuna Joseph 10/03: Jenea Pierce 10/04: Lawrence Albritton III 10/04: Melissa Maddox 10/05: Luke Fahringer 10/07: Cassie Cowart 10/07: Jessica Francoeur 10/07: Ashley Hamilton 10/07: Stephanie Powell 10/08: Mysti Wilkins 10/11: Adam Hill

10/15 Alexandria Johnson 10/15: Tiffani King 10/17: Britney Bean 10/18: TJ Carrender 10/19: Josh Cady 10/21: Maranda Felner 10/23: Lauren Fair 10/23: Larry Mayo 10/25: Yanitza Betancourt 10/25: David McNees 10/25: Christian Myers 10/26: Ashley Claros

10/11: Adam Hill 10/11: Terry Mosley 10/12: Charlane Banks 10/12: Toni Jackson 10/12: Kiana McGowan 10/13: Faith Rankin 10/14: Wesley Clark

10/26: Ashley Claros 10/28: Matthew Langford 10/27: Charlotte Wilkerson 10/29: Samantha Wainwright 10/30: John Sandlin 10/30: Alexandria Welch 10/30: Bryanna Williams

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From: Cady Studios marketing@cadystudios.com Subject: The Cady Chronicle |February 2017 Date: February 10, 2017 at 11:12 AM To: staffnewsletter@cadystudios.com

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Drumroll, please. It's here! The class of 2018 magazine will be sent to print this month for this season's junior meetings. The cover photo features an Elite model day photo with Oakleaf High School Senior Reagan and Reid from Chattahoochee High. The upcoming publication will streamline scheduling information and promote senior Elite sessions with an emphasis on winning a New York City photoshoot. The digital version will soon be available to view. For last year's magazine click here.

The first #TEAMCady winner of 2017 is the photography department's very own, Michael Latimer! Michael's dedication to senior photography surpasses the walls of the studio where not only his team members enjoy working with him each day, but the clients he works with adore him as well. "You only hear good things about Michael," said Leo Serrano. "He's an awesome guy to be around." #TEAMCady recognizes those who go above and beyond what is expected each day. Thank you for all you do, Michael. Congratulations! If you believe someone you work with deserves to be nominated, click the link to let us know why we should honor this employee: http://bit.ly/TeamCady.

The Sales and Marketing teams joined forces for a focus group feedback session on Monday, February 6 to continue research for the upcoming Cady Kids 2017-2018 school year. Late last month, 12 Bascomb Elementary students were photographed for a simulated fall picture day. Following the timeline of pictures sent home in 21 days or less, the parents received their child's pictures the night of the focus group and discussed open-ended questions about the picture day process. Doing so provides better insight into communication between Cady Studios and parents and schools. The Marketing team will work to host more feedback sessions per product line to develop better materials for all Cady departments.

Harlan Merhige Underclass Photography

"I thrive on challenge and opportunity." After spending 18 years in the school photography business, Harlan Merhige left the industry on a three-year hiatus to continue managing his own business in Tampa, Florida. When Cady Studios approached him with the possibility of coming aboard, he wasn't sold on the idea. "Honestly, I thought my time with school photography was done," Merhige stated. "But when I sat down with TJ I was immediately drawn to the energy and enthusiasm Cady Studios offered. I couldn't turn it down." Merhige will work to develop product line training materials and guidelines for the photography team while providing photographers the proper tools for success at

photography team while providing photographers the proper tools for success at Cady and beyond. "I want to create an environment in this company that people are proud to work in and work for. Say you have a Cady shirt on while you're out in public and people ask if that's where you work. I want that response to be one that's happy with the work the photographers do at Cady." Merhige is based in Florida and will work alongside Tony Skowron to bring Cady Studios its best photography yet. Welcome to the team, Harlan!

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From: Cady Studios marketing@cadystudios.com Subject: The Cady Chronicle | April 2017 Date: April 13, 2017 at 11:39 AM To: staffnewsletter@cadystudios.com

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As a school photography company, often the reward of a job well-done lies in winning a new school, making a sale or producing an item on time for a customer. When the customer publicly thanks Cady for a job well done, we have to share. Within the past few weeks, we've received thank you's across the region from Milton and Dunwoody High School in Georgia heard awesome feedback from Allen D. Nease High School in Ponte Vedra, FL. We appreciate those of you working hard to take projects from start to finish and continuing to keep our schools, parents and students happy.

The Photography Department is launching their first ever Spring Athletics Photo Contest this season with competition beginning the first of May. The contest will feature images from Athletics certified photographers where each will upload their season's best-captured images over the course of three days. Judging begins May 4 and first, second and third place winners will be announced with cash prizes after judging concludes May 10. "This will be a great way for photographers to get excited about what they've done and compete to be recognized," said Head of Seniors Photography Tony Skowron. "We're excited to highlight their work." The winners will be announced in the next Company Newsletter.

We are thrilled to announce this month's #TEAMCady winner, Stephen Skipper.

After an overwhelming number of responses flooded our inbox the past few months, Skipper was an easy #TEAMCady selection. Described by numerous coworkers as a team player who goes above and beyond what's expected of him, Skipper will drop everything to ensure all departments have what the need. "He is an amazing lead, a phenomenal trainer and a pleasure to work with," said a Retouching Department coworker. Others stated Skipper's humor, can-do attitude and great work ethic lead him to perfectly fit the #TEAMCady profile. Skipper has worked at Cady Studios for the past 2 years in the Retouching Department ensuring all image grading and retouching meets both brand and quality standards. Thank you for all you do, Stephen. Congratulations! If you believe someone you work with deserves to be nominated, click the link to let us know why we should honor this employee: http://bit.ly/TeamCady.

Sydney Pinta General Manager of ELITE Natalie Oates School Services Orlando Kayla Huddleson School Services Orlando Andrea Markus School Services Jacksonville Michael Singleton Graphic Designer

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