WHITE CAP CHAROLAIS ROSSO CHAROLAIS
HOWE
RED ANGUS
35 th Annual
APRIL 2 , 2025 | 1:00 pm CST | HOWE FARM - MOOSE JAW, SK
CHAROLAIS YEARLING, LONG YEARLING & TWO-YR-OLDS RED ANGUS YEARLING, LONG YEARLING & TWO-YR-OLDS 107
WELCOME
As we celebrate 35 years, we would like to welcome you to our Annual Bull Sale on behalf of the Howe and Rosso families at the Howe Farm Sale Barn. Certainly, this would not have been possible without the support of our customers who have become our friends over the last 35 years. We are extremely proud of the set of bulls we have on offer this year. These bulls are the result of over 98 years spent in the purebred business by the Howe and Rosso families.
What an incredible rebound the beef industry has taken, seeing record prices which is helping to make it a viable industry. Now more than ever top-quality cattle are going to bring a huge premium. With these good times good quality is going to help keep a person’s operation viable with all the rising input costs.
We have followed a strict selection protocol to bring you the very best set of bulls each and every year for the last 35 years. These bulls are the result of a hardworking set of cows where good feet, legs and udders are taken very seriously.
The sale will again be broadcast by DLMS for your convenience. We welcome and encourage your visits to the Howe or Rosso Farms to look over the sale offering. You can also see all the bulls at the Howe Farm Sale Site beginning the afternoon of Sunday March 30, 2025 right up to sale day.
We are very proud of our offering and are willing to stand behind all of these bulls. If you have any questions about the sale offering, please feel free to contact any of the consignors for further information. If you cannot make it sale day, we are more than happy to help you find your next bulls through our Sight–unseen program or you can bid through the DLMS online sale broadcast. You can buy with confidence from our programs.
Thank You and See You Sale Day! The Howe and Rosso Famlies
SALE DAY PHONES
306-631-8779 (Mike Howe)
306-690-8916 (Darwin Rosso)
306-690-8860 (Will Rosso)
AUCTIONEER
Ryan Hurlburt - 306-292-9812
RING
STAFF
Scott Johnstone - 306-631-0767
Mark Stock - 403-357-8104
SALE CONSULTANTS
Castlerock Marketing
Shane Castle (306) 741-7485
Mark Forsyth (306) 784-7844
OBI Bovine Inc. (OBI)
Mark Holowaychuck (403) 896-4990
Roger Peters (403)828-9815
Doug Howe (306) 631-1209
Heartland Livestock Moose Jaw
Jerrad Schollar - (306) 630-4059
Chance Brown - (306) 861-8720
Charolais Banner
Justin Harcourt - (306) 383-7168
Helge By - (306) 536-4261
SIGHT UNSEEN PROGRAM
This program is for anyone who cannot attend the sale. Contact any of the owners of the bulls and let them know what you are looking for. We then can select the bull that meets your criteria. Upon delivery if you are not 100% satisfied with the bull selected for you - you do not have to accept the bull. This is simply a no risk bull buying program for the purchaser.
DELIVERY
Delivery is at the seller’s conveniece to central points. The purchaser assumes all risk once the bull is sold. Take $50 per bull off to a maximum of $150 if you take your bull home sale day. Bulls will be delivered for $50 to a maximum of $150 within Saskatchewan.
“NEW” -Due to shortage of feed bulls not picked up by May 1st will be subject to a $4.00 per day yardage fee. INSURANCE
Larry Toner (306) 834-7652
HOWE FARM
Howe Farm
In putting together our catalogue it is hard to believe that we have been breeding Charolais cattle since 1968 and Angus cattle since 1985. We believe it is no accident that this set of bulls is this strong. These bulls represent what we have strived for over the last 57 years. They have very moderate birth weights and still have the growth and performance the breeds represent to the commercial industry.
You have to appreciate the hair coat these bulls carry along with strong feet and legs and cleanliness through the sheath. These bulls are all from strong cow families that speak for themselves in what the bulls have sired for sons/daughters. We are very conscious of having good feet on our cattle to help extend their longevity and ability to travel in all kinds of pasture terrain.
With the increasing demand for 2-year-old bulls, we set aside a group of young and promising calves to sell to this market. Since 2018 when we bred our first group of cows in the fall, our offering now includes long yearling bulls. We brought these bulls along with our yearling bulls on a Complete TMR Ration until April. They were then switched on to a high forage/backgrounding ration until turned out on pasture in August. In November we brought these bulls in along with our own herd sires to finish their development into the phenomenal set of bulls you see.
Take a look at the pictures/videos of these bulls. You can see that this is as strong of a set of 2-year-old, long yearling and yearling bulls as we have ever offered to producers. We feel you will find something to fit your program needs.
We are proud of every one of these calves and that’s why they wear our brand on their hip. We currently calve 295 cows between the two breeds. Our offering now includes Yearling, Long Yearling and Two-Year Old Bulls.
We look forward to you joining us on April 2, 2025 for our 35 th Annual Bull Sale at the Sale Barn.
HOWE MADDOX 22M
RED LWNBRG SLOWBURN 102H - SIRE OF LOTS
HOWE MONROE 62M
HOWE MAKARI
WHITECAP MALIBU 98M
WHITECAP MARTINI 29M
WHITECAP MEDIAN 46M
WHITECAP MARATHON 86M
WHITECAP MEADOW 99M
MARINER 100M
WHITECAP MENTOR 119M
WHITECAP MONOPOLY 121M
TANYA HOWE DAMSGAARD MEMORIAL SCHOLARSHIP
$2000 Post Secondary Scholarship Opportunity Available to:
• Full Time Students having completed Post Secondary Education are eligible
• Applications available at www.howefarms.ca
• Eligible areas of study are located on the website
• Scholarship Application Deadline is Sept 15 Annually.
Auburn Thienes Shaunavon, SK
Morgan Coward Swift Current, SK
Abbey Slorstad Sunnybrook,AB
WHITECAP LOQUACIOUS 210L
WHITECAP LINEAGE 112L
WHITECAP LANDMARK 199L
WHITECAP LUMINOUS 201L
LASER
Welcome to Rosso Charolais
As we mark 40 years in the business, we take pride in the fact that over 1,000 bulls have been sold and delivered to farms across Canada. Reflecting on our journey, we remain committed to the principles that have guided us from the very beginning.
At Rosso Charolais, we prefer using walking sires because it allows the cows to be bred naturally while we focus on the busy haying season. By purchasing herd bulls to roam our pastures, we can observe their breeding behavior and performance under practical ranch conditions. We carefully select bulls based on key traits like structural soundness, calving ease, and overall performance - traits we strive to pass on to the bulls we offer to our customers.
We welcome you to our 35th sale! Please join us for lunch, a visit and beverage. Also, everyone is welcome to visit the farm to walk through the bull pen prior to the sale date. If you have any questions, please feel free to give us a call.
~ The Rosso’s ~
Darwin 306-690-8916
Will 306-690-8860
Darwin
Johnny with the great grandkids
ROSSO LAKE 9L
ROSSO LYAN 11L
HERD BULL ALERT! Bred 20 Heifers Last Summer.
Rosso Charolais
What does this mean?
You may have noticed this logo on our Charolais pedigrees. This means that the animal has been 50K/100K DNA tested meaning the accuracy for that animal’s EDP increases. This genomically-enhanced EDP allows us to greatly enhance our selection process and better predict the genetic potential of that animal.
Take a look at the bulls actual weaning weights to compare the weights of your weaned calves.
From weaning, Rosso Charolais bulls are fed rations to grow and develop, not fatten. The bulls are fed a 62-65 TDN grain ration and alfalfa hay.
Numbers are subject to amount of feed fed. We believe in calving ease, and cattle that will work for you on the range.
Rosso Charolais
Homo
ROSSO MS BLOSSOM 56E DAM OF LOT 90
Homo Polled Frame: Medium Plus AOD: 11 yrs
Terms and Conditions
Terms: The terms of this sale are cash or cheque at par at Moose Jaw unless satisfactory credit arrangements have been made previous to the sale. The right of property shall not pass until settlement is made. All settlements must be made with the clerks of the sale before any cattle will be released.
Disputes: In case of disputes, bidding will be re-opened between the parties involved. If no further bid is made, the buyer will be the person from whom the auctioneer accepted the last bid. The auctioneer’s decision is final.
Purchaser’s Risk: Each animal becomes the risk of the purchaser as soon as sold. Animals will be cared for at the purchaser’s risk for a reasonable length of time.
Announcements: Errors discovered in the catalogue will be corrected by announcements from the auction stand at sale time and such corrections will take precedence.
Certificate of Registry: Each animal will carry papers issued by the Canadian Angus and Charolais Associations. A certificate of registry duly tranferred will be furnished to the buyer for each animal after settlement has been made.
Breeder’s Guarantee: Should any bull, 14 months of age or over, fail to prove a breeder after being used on cows known to be breeders, the matter shall be reported in writing to the seller within 6 months following date of purchase or 6 months after the bull has reached 14 months of age. The seller will then have the right of privilege of 6 months to prove the bull a breeder. No guarantee is given that semen collected from the bull will freeze.
Right to Draw Semen:
The consignors of the Howe Family Farm and Rosso Charolais sale reserve the right to draw semen on any bull at the buyer’s convenience.
Exception Guarantee: In case where the animal is subject to any horomonal or surgical reproduction techniques after the sale, this guarantee is null and void.
Settlement: Transportation charges on animals returned to the seller are for account of purchaser. No incidental expenses such as feed, care, AI, signing fees, interest, veterinary charges etc. will be charged by either party when making settlement. If the seller is successful in proving the animal in question to be a breeder then said animal will be reclaimed by the purchaser at their expense. Should the seller fail to prove the animal a breeder, then the buyer is guaranteed a satisfactory replacement FOB ranch or locations of origin or a refund of actural price FOB selling point. In no event, shall the seller be responsible for more than the purchase price paid FOB selling point. Should a dispute arise over the quality of the replacement animal , Sales Management will appoint a mediator.
Accidents: Although every precaution will be taken to protect the safety and comfort of buyers, neither sales managers, auctioneer nor Association assume any responsibility in this matter and disclaims any liability legal or otherwise, in the event of accident or loss of property.
Rights and Obligations: The above terms and conditions of the sale shall constitute a contract between the buyer and the seller and be equally binding. Resale of animals following purchase in the sale shall contitute a separate transaction and the rights and obligations of the two parties concerned there to are not covered by the terms and conditions of this sale. Health:
