GENETRUST - Spring 2014 Brangus Semen Directory

Brangus SEMEN DIRECTORY SPRING 2014

Performance Genetics. Trusted Cattlemen.

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A Few Words...

The GENETRUST partners enthusiastically present to you our 2014 Sire Directory. We are encouraged by the progress we see in consistency, lower BW with increased performance, carcass merit and disposition in each new generation of sires that become available. Through this directory we have given our honest evaluation of each sire--what we see as their strengths and weaknesses and how they best fit into breeding plans for future improvement.

I first became involved with the Brangus breed in 1980 and am amazed at the progress the breed has made in those 34 years and especially the number and quality of sires that are currently available through AI that were not readily accessible 34 years ago.

Vernon Suhn has been actively involved in the genetics of this breed for the last 34 years. Prior to that he worked in the registered Angus business and was raised on a 10,000 head commercial operation in South Dakota where some of the first large scale commercial application of AI was done.

However, the most disconcerting aspect of this whole process is that we are not registering any higher percentage of AI calves within this breed than we did in 1980. I do also have to keep reminding myself that AI is old hat to me as I have been involved with large scale AI programs since the early 60’s.

At that time we had no synchronization programs it simply required daylight to dark commitment for 30 to 40 days by a dedicated group of employees to make it work. Today with the excellent synchronization programs available it is hard for me to fathom why you could not make AI work. We, as stockmen, make decisions every day as to tools to invest in that can bring more efficiency and profitability to our operation--from tractors, swathers, balers, trailers, pickups, ATV’s etc. I would challenge anyone to show me a better return on investment than you can receive through AI. Our data shows that for the approximately $60 to $70 per head cost of semen, synchronization, and labor in a registered program that the return on investment is 10 to 12 times. As we have said before progeny from proven AI sires consistently average $800 to $1000 more than those sired by clean up bulls. Yes, we have made great strides over the past 25 years with Brangus genetics; however, it would be hard to imagine what we could do and how much of an improvement it would make to the THR program and database if we could increase the percentage of AI calves registered to 20% - 30%.

Cody Gariss was born and raised on a registered and commercial Brangus influence operation in Missouri. His family also maintains a large stocker operation and through this practical hands on experience he has developed an excellent eye for the good ones that work.

At GENETRUST we are committed to helping the Brangus breed attain these goals. We encourage both registered and commercial producers to give us a call and visit with us about your program and what we can do to help. Our representatives can then utilize their contacts in helping find qualified personnel that can assist you in making a synchronization and AI program work for you. Our team has a wealth of knowledge and experience with AI and the genetics we have available to best fit and accelerate your program.

Craig Green has been involved with the Brangus breed his entire life.

He started out working for Brinks Brangus while in high school and has held several positions since then. He has traveled extensively both domestically and internationally, sees a tremendous amount of Brangus annually; plus, has a ability to design matings that work.

Doug Williams is well known in the southeast for his ability to find and produce the good ones. He has acquired a following and respect from both registered and commercial producers in that area of the country.

If any of our staff can be of any assistance or can help in any way to make our customers more successful please contact us. We would consider it a privilege to visit with you about this great breed of cattle.

CONTACT US...

Vernon Suhn • President • vern@genetrustbrangus.com • (620) 583-3706 Craig Green • Marketing Director • craig@genetrustbrangus.com • (870) 834-1976 Kelsey Jackson • Office Manager • kelsey@genetrustbrangus.com • (870) 668-3414 Cody Gariss • codygariss@gmail.com • (417) 425-0368 Doug Williams • whipowill@yadtel.net • (336) 745-5252

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BRANGUS

Fall 2013

MULTIBREED CATTLE EVALUATION

NON-PARENTS...

BRANGUS FALL 2013 MULTIBREED CATTLE EVALUATION Nonparents

Birth Weight EPD Average and Range No. Animals 33,862 Average 0.8 Low -6.6 High 8.7 Percentile Breakdown

Calving Ease

Maternal CE

Weaning Weight

33,447 5.0 -16.8 14.5

33,447 7.0 -4.5 11.7

33,862 24.2 -17.2 67.3

33,862 11.3 -10.7 29.1

33,862 23.4 -8.2 48.1

33,862 43.6 -12.3 98.1

14,921 0.52 -0.50 1.70

16,678 12.9 -11.8 49.3

16,678 0.26 -0.37 1.01

16,678 -0.042 -0.173 0.025

16,678 -0.38 -0.83 0.36

Milk

Milk & Growth

Yearling Weight

Scrotal Circ.

Carc.

Weight

Carc.

REA

Carc.

Fat

Carc.

Marb.

U.S. Weight

U.S. REA

U.S. Fat

U.S. Rump Fat

U.S. %IMF

16,678 23.4 -13.1 75.3

16,678 0.31 -0.48 1.13

16,678 0.000 -0.047 0.042

16,678 -0.008 -0.081 0.044

16,678 0.02 -0.33 0.57

Upper 1% 2% 3% 4%

-3.4 -2.8 -2.5 -2.2

10.9 10.2 9.8 9.4

9.5 9.0 8.7 8.5

44.6 42.1 40.5 39.3

21.7 20.4 19.7 19.1

39.4 37.7 36.7 35.9

75.4 71.8 69.2 67.5

1.30 1.20 1.20 1.10

32.4 30.1 28.4 27.2

0.65 0.60 0.57 0.55

-0.073 -0.069 -0.066 -0.064

-0.02 -0.07 -0.10 -0.12

52.8 49.3 46.7 44.8

0.81 0.75 0.71 0.68

-0.017 -0.015 -0.013 -0.012

-0.029 -0.026 -0.025 -0.024

0.30 0.26 0.24 0.22

5% 10% 15% 20% 25%

-2.0 -1.3 -0.9 -0.5 -0.3

9.2 8.3 7.7 7.3 6.9

8.4 8.1 7.9 7.7 7.6

38.5 35.1 33.0 31.3 29.8

18.6 17.2 16.1 15.2 14.5

35.2 32.7 31.1 29.7 28.6

66.1 61.3 58.1 55.5 53.2

1.10 1.00 0.90 0.80 0.70

26.2 23.1 20.9 19.3 18.0

0.53 0.47 0.43 0.39 0.36

-0.062 -0.057 -0.054 -0.052 -0.051

-0.14 -0.20 -0.24 -0.28 -0.30

43.4 38.8 35.7 33.1 31.1

0.66 0.58 0.52 0.48 0.44

-0.011 -0.009 -0.007 -0.006 -0.005

-0.023 -0.020 -0.018 -0.017 -0.015

0.21 0.16 0.13 0.10 0.08

30% 35% 40% 45% 50%

0.0 0.2 0.4 0.6 0.8

6.6 6.2 5.9 5.6 5.3

7.5 7.4 7.3 7.2 7.1

28.6 27.4 26.2 25.2 24.2

13.8 13.2 12.6 12.0 11.4

27.5 26.5 25.6 24.7 23.8

51.2 49.2 47.4 45.7 43.9

0.70 0.60 0.60 0.50 0.50

16.7 15.6 14.5 13.4 12.4

0.34 0.32 0.29 0.27 0.25

-0.049 -0.047 -0.046 -0.044 -0.043

-0.32 -0.34 -0.36 -0.38 -0.39

29.3 27.5 25.8 24.3 22.8

0.41 0.38 0.35 0.33 0.30

-0.004 -0.004 -0.003 -0.002 -0.001

-0.014 -0.013 -0.011 -0.010 -0.009

0.06 0.05 0.03 0.02 0.01

55% 60% 65% 70% 75%

1.0 1.1 1.3 1.5 1.8

5.0 4.7 4.4 4.0 3.6

7.0 6.9 6.8 6.7 6.6

23.1 22.0 20.9 19.7 18.5

10.8 10.2 9.6 8.9 8.2

22.8 21.9 20.8 19.8 18.5

42.1 40.4 38.5 36.6 34.3

0.50 0.40 0.40 0.30 0.30

11.4 10.4 9.4 8.4 7.4

0.23 0.21 0.19 0.17 0.15

-0.041 -0.040 -0.038 -0.036 -0.034

-0.41 -0.42 -0.44 -0.45 -0.46

21.4 19.9 18.4 16.8 15.2

0.27 0.25 0.22 0.20 0.17

0.000 0.001 0.002 0.003 0.004

-0.008 -0.006 -0.005 -0.003 -0.001

-0.01 -0.02 -0.03 -0.04 -0.05

80% 85% 90% 95%

2.0 2.3 2.8 3.5

3.0 2.4 1.4 -0.1

6.4 6.2 5.9 5.4

17.1 15.4 13.4 10.3

7.4 6.4 5.3 3.5

17.1 15.4 13.4 10.6

31.9 29.0 25.4 20.2

0.20 0.20 0.10 0.00

6.2 4.9 3.2 1.1

0.13 0.10 0.07 0.02

-0.031 -0.028 -0.024 -0.018

-0.48 -0.50 -0.52 -0.56

13.4 11.3 8.8 5.4

0.15 0.12 0.08 0.01

0.005 0.007 0.010 0.014

0.001 0.004 0.007 0.012

-0.06 -0.08 -0.10 -0.12

ACTIVE SIRES...

BRANGUS FALL 2013 MULTIBREED CATTLE EVALUATION Active Sires

Birth Weight EPD Average and Range No. Sires 2,289 Average 0.7 Low -7.1 High 8.8 Percentile Breakdown

Calving Ease

Maternal CE

Weaning Weight

2,280 5.2 -12.3 13.5

2,280 7.2 -4.3 13.0

2,289 24.8 -13.4 57.1

2,289 11.4 -7.4 36.4

2,289 23.8 -0.6 54.6

2,289 45.0 -6.6 107.5

1,808 0.46 -0.90 2.00

1,955 12.9 -16.9 51.1

1,955 0.26 -0.33 0.92

1,955 -0.041 -0.101 0.023

1,955 -0.37 -0.89 0.39

1,955 22.9 -20.7 87.0

1,955 0.31 -0.33 1.17

1,955 0.000 -0.026 0.042

1,955 -0.008 -0.055 0.052

1,955 0.02 -0.42 0.60

Milk

Milk & Growth

Yearling Weight

Scrotal Circ.

Carc.

Weight

Carc.

REA

Carc.

Fat

Carc.

Marb.

U.S. Weight

U.S. REA

U.S. Fat

U.S. Rump Fat

U.S. %IMF

Upper 1% 2% 3% 4%

-4.1 -3.6 -3.0 -2.8

11.6 10.7 10.3 10.1

11.2 10.4 10.0 9.5

51.2 46.4 44.7 43.1

26.9 24.8 23.6 23.0

47.2 44.6 43.1 41.4

85.2 80.6 77.7 76.2

1.50 1.40 1.30 1.30

36.8 33.2 31.4 30.4

0.72 0.66 0.60 0.58

-0.084 -0.074 -0.071 -0.068

0.08 0.05 0.04 0.04

59.6 53.5 50.4 48.8

0.89 0.84 0.77 0.72

-0.019 -0.017 -0.015 -0.014

-0.036 -0.032 -0.030 -0.027

0.38 0.36 0.35 0.34

5% 10% 15% 20% 25%

-2.5 -1.7 -1.2 -0.9 -0.5

9.8 8.6 8.0 7.6 7.2

9.2 8.4 8.1 7.9 7.8

42.2 37.8 35.4 33.3 31.3

22.2 19.3 17.5 16.3 15.3

39.8 35.6 33.4 31.4 29.8

74.5 67.5 62.6 59.0 56.4

1.20 1.00 0.90 0.80 0.70

29.2 25.1 22.2 20.6 18.9

0.56 0.50 0.46 0.42 0.38

-0.066 -0.060 -0.057 -0.054 -0.052

0.03 -0.08 -0.18 -0.23 -0.28

47.1 40.7 36.8 34.1 31.6

0.69 0.60 0.54 0.50 0.45

-0.013 -0.010 -0.008 -0.007 -0.006

-0.026 -0.022 -0.020 -0.018 -0.017

0.34 0.25 0.17 0.13 0.09

30% 35% 40% 45% 50%

-0.2 0.0 0.3 0.5 0.7

6.8 6.5 6.2 5.9 5.5

7.6 7.5 7.4 7.3 7.2

29.9 28.4 26.9 25.4 24.3

14.4 13.5 12.6 12.0 11.2

28.4 27.2 25.9 24.7 23.5

53.3 51.0 48.9 46.4 44.0

0.70 0.60 0.50 0.50 0.40

17.3 15.8 14.4 13.0 11.9

0.34 0.32 0.29 0.26 0.24

-0.050 -0.048 -0.047 -0.045 -0.043

-0.32 -0.34 -0.37 -0.39 -0.41

29.0 26.9 25.2 23.4 21.9

0.42 0.38 0.35 0.32 0.29

-0.005 -0.004 -0.003 -0.002 -0.002

-0.015 -0.014 -0.012 -0.011 -0.009

0.06 0.04 0.03 0.01 -0.01

55% 60% 65% 70% 75%

0.9 1.1 1.3 1.6 1.8

5.2 4.9 4.5 4.1 3.7

7.1 7.0 6.8 6.7 6.6

23.0 21.7 20.5 19.4 18.1

10.5 9.8 9.1 8.0 7.2

22.4 21.1 19.9 18.7 17.5

42.0 40.3 38.1 36.0 33.7

0.40 0.30 0.20 0.20 0.10

10.8 9.6 8.6 7.5 6.3

0.22 0.19 0.17 0.15 0.13

-0.041 -0.039 -0.037 -0.035 -0.033

-0.42 -0.44 -0.45 -0.47 -0.49

20.4 18.4 17.1 15.5 13.6

0.26 0.23 0.21 0.18 0.16

-0.001 0.001 0.002 0.003 0.005

-0.007 -0.006 -0.004 -0.003 -0.001

-0.02 -0.04 -0.05 -0.06 -0.07

80% 85% 90% 95%

2.1 2.4 2.9 3.8

3.1 2.5 1.5 -0.2

6.4 6.2 5.8 5.3

16.6 14.6 12.4 9.3

6.2 5.2 3.5 1.5

15.9 14.5 12.1 9.1

30.6 27.2 23.6 18.0

0.10 0.10 0.00 -0.10

4.9 3.7 2.2 -0.5

0.11 0.08 0.04 -0.01

-0.029 -0.023 -0.015 -0.004

-0.50 -0.53 -0.56 -0.62

11.5 9.2 6.5 2.6

0.12 0.09 0.04 -0.02

0.007 0.010 0.013 0.015

0.001 0.003 0.007 0.014

-0.08 -0.10 -0.12 -0.16

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FOR REFERENCE...

BULL'S NAME

OR HIGHER CALVING EASE:

CRC GUARDIAN 9U8U5 CRC LANDAU 263X2 TJM CORONADO 535X MC ONSTAR 924W4 VF-OAKS ONLINE 918Y3 CB FINAL CUT 924X TEXAS STAR 9U8Y CB PASSPORT 803Y11 SUHN'S NEW CONCEPT 30Y24 SUHN'S FOUNDATION 331Z28 SF FRANCHISE 361Z18 DMR DYNASTY 415Z50 DMR ROLL TIDE 222Z29 SUHN'S AUGUSTUS 416Y14 LTD OF BRINKS 415T28 SF LONE STAR 430Z9 GR SWIFT 209W3 CRC NORTH STAR 9U8W3 QCB/WAT ESTANCIA 263X4 DMR HERITAGE 894Y SUHN'S AFFIRMED 416N4 SUHN'S CHISHOLM 331W45 SF DEPENDENCE 535U24 SUHN'S NEXT STEP 331R7 MC X FACTOR 889X34 SINGLETARY OF BRINKS 675R BRINKS BRIGHT SIDE 607L11 SUHN'S AFFIRMED 30T SUHN'S ALYDAR 416N3 SUHN'S PATRIOT 440W

Franchise • Alydar • Coronado Dependence • LTD • Texas Star • Next Step North Star • Online

OR HIGHER GROWTH: Guardian • Dynasty • Roll Tide • Heritage Dependence • Singletary • Landau Passport • Final Cut • Augustus • Swift X Factor • New Concept • Affirmed • 30T • Chisholm • Patriot • Foundation • Franchise • Lone Star • Roll Tide

OR HIGHER CARCASS:

Guardian • Dynasty • North Star Singletary • Landau • Passport • Online Augustus • Swift • X Factor • Onstar Lone Star • Chisholm • Patriot • Roll Tide

OR HIGHER MATERNAL: Guardian • Dynasty • Heritage • Landau Passport • Online • Final Cut • Augustus X Factor • Onstar • New Concept • LTD Affirmed • Next Step • 607L11 • Chisholm Alydar • Franchise • Lone Star • Texas Star • Foundation • Estancia • Roll Tide

OR HIGHER DISPOSITION:

Guardian • Coronado • Foundation North Star • Heritage • Landau • Online Final Cut • Augustus • New Concept • LTD Affirmed • Next Step • 607L11 • 30T Chisholm • Patriot • Texas Star

CSS Qualified

PAGE #

Yes Yes Yes Yes No* Yes Yes Yes Yes Yes No* No* No* No* Yes No* Yes Yes Yes No* Yes Yes Yes Yes Yes Yes Yes No* Yes No*

4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 18 19 19 20 20 21 21 22 22 23 23 24 24 25 25

* Sires who are not CSS qualified do not presently have semen available; however, this will change on some of these sires in the future.

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GUARDIAN

R10122023

5th Gen.

DDF

Owned by: Robert Yates Ranch, Johnston Farms and Draggin’ M Ranch

March 20, 2008 $40 per unit

TRUSTED VIDEO

SIRE

LEAD GUN OF BRINKS 222K14 CSONKA OF BRINKS 30R4

MISS BRINKS UPPERCUT 30L18

EXPECTED PROGENY DIFFERENCES

MBR MR BB 44M2 MISS 4L BEST BET 9U8P5

MISS 4L GUACHO 9U8M

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 5.4 1.4 36 66 19 37 7.2 1.60 0.48 0.15 -0.025 BW WW YW ADG WDA SC REA IMF FT 80 666 1134 2.92 3.12 37.6 12.55 4.18 0.20

CARCASS:

MATERNAL:

DISPOSITION:

• Guardian, a member of the 9U8 cow family, continues to gain popularity through his Brangus progeny and also when bred to Angus cows to produce Ultrablacks.

• Guardian daughters are making tremendous females while sons are working well for commercial bull customers.

Proven popularity as he was the 10th most used Brangus bull in 2012.

• Guardian’s popularity is substantiated as he ranks in the top 25 percent or better for 8 traits: WW top 15%, YW top 15%, Milk top 15%, SC top 1%, REA top 25%, IMF top 15% and FT top 1%.

ULTRABLACK FEMALE SIRED BY GUARDIAN

• Guardian has been used extensively in Mexico and Argentina.

SUHN’S AUGUSTUS 416Y14 - A SON

WAT MS GUARDIAN 302Y

-4 www.GENETRUSTBrangus.com

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R10189274 DDF 5th Gen.

LANDAU

March 7, 2010

Owned by: Chimney Rock Cattle Company, Suhn Cattle Company, Vorel Farms, & Cold Creek Ranch.

$40 per unit

TRUSTED VIDEO

SIRE

CSONKA OF BRINKS 30R4 LTD OF BRINKS 415T28

MS BRINKS BRIGHT SIDE 415P5

EXPECTED PROGENY DIFFERENCES

BRIGHT SIDE OF BRINKS 789G5 MS HD BRIGHT SIDE 263L

MISS HD 314 263J2

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 6.1 0.6 28 59 12 26 7.7 0.90 0.66 0.03 0.007 BW 92

WW 709

YW 1275

ADG 3.54

WDA 3.49

CARCASS:

SC 41.9

MATERNAL:

REA 15.93

IMF 5.05

FT .37

DISPOSITION:

• His sire, LTD, has been one of the most used sires in the breed for the past several years.

• Landau’s dam has attained Summit Cow status and is considered one of the outstanding cows of the breed.

• He ranked as the 6th most used bull in the breed in 2012.

• Landau sires moderate BW progeny with early rapid growth in a moderate frame package with excellent muscle shape and design.

SUHN’S LANDAU 30Z18

• His progeny have been greatly appreciated by our commercial bull customers.

• Has the ability to sire cattle that are consistent and uniform when used on a wide range of females.

331A4 - ULTRABLACK LANDAU SON

SUHN’S LANDAU 30Z19

-5www.GENETRUSTBrangus.com

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CORONADO

R10180470 DDF

4th Gen.

March 24, 2010

Owned by: Draggin’ M Ranch and Garrett Brangus

$50 per unit

TRUSTED VIDEO

SIRE

SUHN’S AFFIRMED 416N4 CB HOMBRE 541T3

MS BRINKS BRIGHT SIDE 541K28

EXPECTED PROGENY DIFFERENCES

LAMBERT OF BRINKS 317R3 MS BRINKS LAMBERT 535T4

MS BRINKS CAPTAIN 535R39

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 10.6 -2.3 26 47 19 32 7.8 0.70 0.36 0.06 0.005 BW 72

WW 754

YW 1300

ADG 3.41

CARCASS:

WDA 3.52

SC 35.2

MATERNAL:

REA 15.46

IMF 5.29

FT .34

DISPOSITION:

• TJM Coronado 535X is a proven calving ease bull. When analyzing him you will find added depth of flank and depth of chest floor, a solid big foot with added bone.

• Coronado is moderate in frame and passes this along to his offspring. He is perhaps one of the top two sons of the highly used CB Hombre 541T3.

• His dam, a Lambert daughter, MS Brinks Lambert 535T4, has proven production records to validate him as a herd sire and progeny on the ground by him gives him proven herd sire status.

DMR CORONADO 535A3

• Coronado has excellent individual data with an AWW of 754 to ratio 122, an AYW of 1300 to ratio 110. His REAR was an outstanding 111 with IMFR 116.

• Analyze his performance chart, you will see his true numbers are solid. We are using Coronado on many females we feel need to be moderated in frame, as well as a calving ease bull.

MS DMR CORONADO 610Z

-6www.GENETRUSTBrangus.com

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R10154395 DDF

ONSTAR

3rd Gen.

Owned by: Cavender Brangus, Schmidt Farms, Abbie Jorgenson, Mound Creek Ranches and Red Bird Meadows Ranch

February 8, 2009 $50 per unit

TRUSTED VIDEO

SIRE

MC JOHN WAYNE 165N3 MC JETHRO 00S3

MC MS STOUT 00M5

EXPECTED PROGENY DIFFERENCES

NMSU 652 MISS NMSU 924

MISS NMSU 626

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

CED BW WW YW M TM CEM SC REA IMF FT 2.1 2.0 26 46 15 28 4.4 1.10 0.42 0.17 0.023 BW WW YW ADG WDA SC REA IMF FT 86 741 1310 3.56 3.59 41.3 16.61 5.34 .42

GROWTH:

CARCASS:

MATERNAL:

DISPOSITION:

• The breed leader in IBBA registrations for 2012.

• Backed by an outstanding dam that has produced multiple herd sires, the 924 cow family is known for its functionality, longevity and maternal ability.

• An outcross to most GENETRUST genetics, Onstar progeny are well designed and attractive in their makeup, yet maintain enough dimension and bone to satisfy commercial bull buyers.

SF ONSTAR 430Z9

• Onstar combines the antagonistic traits of SC and IMF, ranking in the top 10% and 15%, respectively.

Additionally, he ranks in the top 30% for Milk, TM and REA. • Onstar sired the 2nd high selling bull at the GENETRUST @ Cavender’s Bull Sale in December 2013, SF Lone Star 430Z9 to Johnston Farms for $25,000.

• Has worked extremely well back on Next Step daughters for both bulls and females.

SF MISS ONSTAR 40Z22

-7www.GENETRUSTBrangus.com

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R10193636 DDF

ONLINE

4th Gen.

Owned by: The Oaks Farms and Vorel Farms

February 13, 2011 $40 per unit

TRUSTED VIDEO

SIRE

MC JETHRO 00S3 MC ONSTAR 924W4

MISS NMSU 924

EXPECTED PROGENY DIFFERENCES

SUHN’S AFFIRMED 416N4 VOREL MS AFFIRMED 918U4

VOREL MS BT 918R

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

CED BW WW YW M TM CEM SC REA IMF FT 8.7 -2.1 18 43 12 21 5.3 1.20 0.43 0.11 0.013

GROWTH:

BW 68

WW 685

YW 1351

ADG 4.17

CARCASS:

WDA 3.6

SC 43.6

REA 16.37

IMF 5.65

MATERNAL:

FT .41

DISPOSITION:

• Second high selling bull through the 2012 GT at Suhn Cattle Company bull sale for $20,000 • Progeny proof has solidified him as one of the premier calving ease bulls in the breed.

• Light BW plus his calves have the bone, volume, muscle, and growth to compete against the growth bulls.

• He posted impressive weights and measurements. YW of 1351 to ratio 104, REA of 16.37 to ratio 102, and IMF of 5.65 to ratio 105.

MC ONSTAR 924W4

• His dam is a proven producer in the Vorel herd with proven light BW and explosive growth.

• Really complete in his overall makeup and stamps his calves with the same structural correctness.

VOREL’S ONLINE 25A

-8www.GENETRUSTBrangus.com

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FINAL CUT

R10168212 DDF 3rd Gen.

January 28, 2010

Owned by: Platte Valley Brangus

$40 per unit

TRUSTED VIDEO

SIRE

MC NEW DIRECTION 000 M24 MC REVELATION 129T

MB MS NIMITZ 129R

EXPECTED PROGENY DIFFERENCES

MC GUNS DONOVAN 124R RBM MS GUNS 924T3

RBM MS 52 COOL HAND 924R

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 4.9 1.5 42 72 15 36 7.2 0.90 0.53 -0.04 0.000 BW 75

WW 796

YW 1289

ADG 3.08

CARCASS:

WDA 3.42

SC 39.0

REA 16.15

IMF 4.66

MATERNAL:

FT .37

DISPOSITION:

• The high selling bull through the GT at Cavender’s Neches River Ranch sale at $14,000 in 2010.

• Moderate framed and totally massive in his depth of body, base width and thickness, bone and great disposition.

• He works well on females that are feminine attractive fronted that need some ruggedness added to them.

• He will add bone, depth, and muscle to most females while still keeping BW’s moderate and frame size under control.

TJM FINAL CUT 302A

• His sire Revelation is a trait leader for growth. Final Cut captures that growth in a moderate BW eye appealing package with muscle and bone.

• Each new calf crop solidifies Final Cut as the best breeding son of Revelation.

TJM Final Cut 535A

-9www.GENETRUSTBrangus.com

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TEXAS STAR

R10191789 DDF

4th Gen.

March 11, 2011

Owned by: Johnston Farms, Clem Brangus and Michael Bennett

$40 per unit

TRUSTED VIDEO

SIRE

MC JETHRO 00S3 MC ROCK STAR 924U6

MISS NMSU 924

EXPECTED PROGENY DIFFERENCES

CSONKA OF BRINKS 30R4 MS CSONKA 9U8U3

MISS 4L BEST BET 9U8P5

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

CED BW WW YW M TM CEM SC REA IMF FT 9.0 -0.9 19 36 15 25 7.8 0.95 0.36 0.07 0.005

GROWTH:

BW 58

WW 711

YW 1241

CARCASS:

ADG 3.31

WDA 3.31

SC 40.6

MATERNAL:

REA 16.48

IMF 5.26

FT 0.39

DISPOSITION:

• Moderate framed, thick, wide based Rock Star son.

• Dam is a full sister to the proven & highly regarded sire Guardian.

• Proven calving ease.

• Ranks in the top 10% for CED, top 20% for BW, top 25% for CEM. • His outstanding disposition is reflected in his offspring.

MC ROCK STAR 924U6

• Impressive adjusted weights and measurements.

• Offspring are thick, big topped with ample bone and stoutness.

MISS NMSU 924 - PATERNAL GRANDDAM

MS CSONKA 9U8U3 - DAM

- 10 www.GENETRUSTBrangus.com

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PASSPORT

R10216038 DDF

4th Gen.

September 28, 2011

Owned by: The Oaks Farms, Bushley Creek Cattle Co. and Cavender Brangus

$50 per unit

VIDEO

YOUNG GUN

SUHN’S AFFIRMED 416N4 CB HOMBRE 541T3

MS BRINKS BRIGHT SIDE 541K28

EXPECTED PROGENY DIFFERENCES

LAMBERT OF BRINKS 317R3 MS BRINKS LAMBERT 803T6

MS BRINKS SUNDANCE 803P8

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 4.5 2.4 40 65 12 32 8.1 1.10 0.51 0.08 0.016 BW 88

WW 772

YW 1263

ADG 3.07

CARCASS:

WDA 3.46

SC 40.5

REA 15.57

IMF 4.53

MATERNAL:

FT .33

DISPOSITION:

• High selling yearling of the 2012 sale season where he was purchased by The Oaks Farm, and Bushley Creek Cattle Co. for $80,000 through the GENETRUST at Cavender’s Neches River Ranch Sale.

• His dam is the highly regarded $45,000 Lambert daughter 803T6 owned by Lake Majestik.

• His first calves are exciting with more arriving daily with superb reports as to the quality of his offspring.

CB HOMBRE 541T3

• Cattlemen have been impressed with Passport’s eye appeal, structural soundness, and excellent growth and muscle and he stamps his offspring with these same traits.

• Ranks in the top 25% or better for 7 traits. 4% WW & SC, 10% YW & CEM, 15% REA & M&G, 25% IMF

MS BRINKS LAMBERT 803T6

- 11 www.GENETRUSTBrangus.com

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NEW CONCEPT

R10204747 DDF 5th Gen.

September 5, 2011

Owned by: Suhn Cattle Company and Cavender Brangus

$50 per unit

VIDEO

YOUNG GUN

SUNDANCE OF BRINKS 392G9 BLANDA OF BRINKS 535R54

MISS BRINKS TROOPER 535F61

EXPECTED PROGENY DIFFERENCES

WR DUKE 228/F SUHN’S MS DUKE 30M

SUHN’S MS GERONIMO 30J5

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 4.9 1.6 44 77 14 36 6.7 1.10 0.51 -0.10 0.006 BW 94

WW 753

YW 1430

ADG 4.23

CARCASS:

WDA 3.88

SC 42.1

MATERNAL:

REA 16.80

IMF 4.53

FT .44

DISPOSITION:

• A highlight of the 2012 fall sale season, New Concept commanded $53,000 to Cavender Brangus.

• His first progeny have arrived in the fall of 2013 and look great. To this point his offspring have been moderate at birth and expressed an explosive growth curve once hitting the ground, as one would expect given his data.

• New Concept is a deep ribbed, free moving individual with above average width of base in a moderate framed package.

MATERNAL BROTHER 30T

• The dam of New Concept has proven to be one of the great producers of the 21st century. Her impressive ratios read BW 49@96, WW 50@103, YW 42@103, and REA 42@102.

• Maternal brothers of New Concept include 30T and Fortress as well as a host of others working in registered herds.

• Impressive individual performance including an AWW 753lbs to ratio 116 and an AYW 1430lbs to ratio 116.

NEW CONCEPT X CSONKA HEIFER CALF

- 12 -

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FOUNDATION

R10227112 DDF

5th Gen.

February 26, 2012

Owned by: Suhn Cattle Co.and Double W Ranch

$50 per unit

VIDEO

YOUNG GUN

LAMBERT OF BRINKS 317R3 GR SWIFT 209W3

MS BRINKS BRIGHT SIDE 209L11

EXPECTED PROGENY DIFFERENCES

BURTIN’S TRANSFORMER 803G3 SUHN’S MISS BT 331S43

SUHN’S MS CADENCE 331M3

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 0.9 2.6 40 73 11 31 6.0 0.60 0.63 -0.02 0.014 BW 96

WW 763

YW 1326

ADG 3.52

CARCASS:

WDA 3.64

SC 39.3

REA 16.14

MATERNAL:

IMF 4.58

FT 0.42

DISPOSITION:

• High selling bull through 2013 GENETRUST @ Suhn Cattle Co. bull sale for $66,000 to Double W, David and Nada Wood, Houston, TX. • Dam is a full sister to the high maternal sire Next Step.

• Dam has an AWWR of 105 on 10 & AYWR of 103 on 10.

• Captures the moderation in frame + high growth and carcass of his sire Swift.

• Exemplifies the same depth of rib, base width, bone and excellent foot structure as his dam.

GR SWIFT 209W3

• Superb individual performance of AWW – 763lbs, AYW – 1326, AREA - 16.14 and AIMF – 4.58 .

• Four breed standouts close up in his lineage. Lambert, 209L11, BT, 331M3.

• Foundation ranks in the top 2% - YW, 4% - WW, and 10% for REA. • We anxiously await our first calves and expect deep ribbed, big boned, thick progeny with excellent growth.

SUHN’S MISS BT 331S43

- 13 -

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FRANCHISE

R10227849 DDF

6th Gen.

September 28, 2012

Owned by: Schmidt Farms and Cavender Brangus

$50 per unit

VIDEO

YOUNG GUN

CSONKA OF BRINKS 30R4 LTD OF BRINKS 415T28

MS BRINKS BRIGHT SIDE 415P5

EXPECTED PROGENY DIFFERENCES

BLACKHAWK OF BRINKS 607M12 MS BRINKS BLACKHAWK 361S29

MISS BRINKS ALI 361L

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 8.8 -0.2 34 56 13 30 8.0 0.80 0.56 -0.05 -0.001

BW 74

WW 813

YW 1319

ADG 3.16

CARCASS:

WDA 3.64

SC 38.1

MATERNAL:

REA 16.20

IMF 5.55

FT 0.42

DISPOSITION:

• Excellent calving ease prospect.

• Excellent birth to yearling spread.

• BWR – 92, WWR - 120, YWR – 107, REAR – 111, IMFR – 126.

• Top 10% ranking CED & REA, 15% WW, CEM, & SC, 20% YW, & M&G, 25% BW. • One of the best sons of LTD.

MS BRINKS BLACKHAWK 361S29

• Dam is an outstanding Blackhawk daughter with ABWR of 100, AWWR of 104, and AYWR of 104.

• High selling bull at 2013 GENETRUST@ Cavender’s Neches River Ranch sale for $29,000 to Cavender Brangus.

LTD OF BRINKS 415T28

SF MISS LTD 361A – FULL SISTER

- 14 www.GENETRUSTBrangus.com

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R10216873 DDF

DYNASTY

6th Gen.

February 21, 2012

Owned by: Seminole Tribe of Florida, Clover Ranch, Lake Majestik, and Draggin’ M Ranch

$50 per unit

VIDEO

YOUNG GUN

LEAD GUN OF BRINKS 222K14 CSONKA OF BRINKS 30R4

MISS BRINKS UPPERCUT 30L18

EXPECTED PROGENY DIFFERENCES

BRINKS BRIGHT SIDE 607L11 MS BRINKS BRIGHT SIDE 415R23

MISS BRINKS VAQUERO 415G

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 3.9 3.1 37 68 18 36 7.8 1.60 0.72 0.11 0.004 BW 86

WW 764

YW 1346

ADG 3.64

CARCASS:

WDA 3.69

SC 43.5

MATERNAL:

REA 17.84

IMF 5.74

FT 0.46

DISPOSITION:

• High selling bull of the 2013 sale season for $73,000.

• Dam is the highly proven and respected 607L11 daughter 415R23.

• The most complete and correct son of Csonka produced to date.

• WWR of 106, YWR of 112, REA ratio of 114, IMFR of 118.

• Ranks in the top 10% or better on 7 traits.

CSONKA OF BRINKS 30R4 - SIRE

• Top 3% REA, 4% YW, 1% SC, 5% M&G, 10% WW and M, and 15% IMF. • Moderate framed, thick, wide based, bone, excellent foot and superb eye appeal.

DMR TRIBUTE 415Z46 - FULL BROTHER

MS BRINKS BRIGHT SIDE 415R23 - DAM

- 15 www.GENETRUSTBrangus.com

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R10219023 DDF

ROLL TIDE

4th Gen.

March 4, 2012

Owned by: Johnston Farms and Draggin’ M Ranch

$50 per unit

VIDEO

YOUNG GUN

SUHN’S AFFIRMED 416N4 DMR AFFIRMED 331U24

SUHN’S MISS CADENCE 331L2

EXPECTED PROGENY DIFFERENCES

BRINKS BRIGHT SIDE 607L11 MS BRINKS BS 607L11 222S3

MISS BRINKS BEST BET 222L3

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT -0.8 3.6 41 78 14 35 5.9 1.20 0.83 0.02 0.007 BW 90

WW 758

YW 1316

ADG 3.49

CARCASS:

WDA 3.61

SC 41

MATERNAL:

REA 17.54

IMF 5.58

FT 0.39

DISPOSITION:

• DMR Roll Tide 222Z29 is a grandson of the highly proven female, Miss Suhn’s Cadence 331L2.

• His sire, DMR Affirmed 331U24, is a result of a flush purchased

by Draggin’ M Ranch from Chimney Rock in one of the first sales held by Bill and Gail Davis. This flush was purchased for $30,000 in which at least two donor cows resulted and Roll Tide’s sire 331U24.

• Roll Tide is a moderate framed individual with a gentle disposition. Above average bone, plenty of depth of body with a big foot and clean joints.

DMR COCHISE 222Z24 - FULL BROTHER

• Johnston Farm purchased Roll Tide in the 2013 GENETRUST Sale at Chimney Rock for $40,000 for possession and 2/3 semen interest.

• Performance on Roll Tide reads as follows, WW 758 to ratio 105, YW 1316 to ratio 110, REA 17.54 to ratio 112, IMF 5.58 to ratio 115.

• Roll Tide’s rankings for WW is top 3%, YW top 1% and REA top 1%. We expect to use Roll Tide as a moderate frame power bull for use on mature cows.

DMR COCHISE 222Z27 - FULL BROTHER

- 16 www.GENETRUSTBrangus.com

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R10204701 DDF 5th Gen.

AUGUSTUS

August 25, 2011

Owned by: Genesis Ranch, Cross F Ranch, & Suhn Cattle Company

$50 per unit

VIDEO

YOUNG GUN

CSONKA OF BRINKS 30R4 CRC GUARDIAN 9U8U5

MISS 4L BEST BET 9U8P5

EXPECTED PROGENY DIFFERENCES

SUHN’S NEXT STEP 331R7 SUHN’S MS NEXT STEP 416W30

SUHN’S MISS NIMITZ 416P30

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 5.3 1.0 35 64 20 38 7.3 1.00 0.47 0.24 -0.014 BW 74

WW 751

YW 1433

ADG 4.26

CARCASS:

WDA 3.72

SC 37.3

MATERNAL:

REA 17.25

IMF 6.71

FT .29

DISPOSITION:

• Growth, maternal, muscle, IMF in a structurally sound eye appealing package.

• Ranks in the top 20% or better on 8 traits. Top 3% for Milk, M&G, IMF, and Fat, top 10% for WW, YW, SC and top 20% REA. • Backs up EPD’s with outstanding performance. AWW 751/Ratio 124, AYW - 1433/Ratio 114, AREA – 17.25/ Ratio 107, AIMF – 6.71/Ratio 128

CRC GUARDIAN 9U8U5

• Dam, granddam, and great granddam have all been donors for Suhn Cattle Co. • His first calves have arrived and are neat fronted, eye appealing, sound structured, with great underlines.

416P30 - GRANDAM OF AUGUSTUS

SUHN’S GUARDIAN 416A - A FULL BROTHER

- 17 www.GENETRUSTBrangus.com

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R10082892 DDF

LTD

6th Gen.

February 22, 2007

Owned by: Genesis Ranch, Cavender Brangus, Southern Cattle Company and Suhn Cattle Company

$40 per unit

Proven performer and trusted sire because of his ability to sire consistent, attractive progeny with more growth and performance than most calving ease sires.

VIDEO

LTD was the 3rd leading sire for registrations with IBBA in 2012. Additionally he was the sire of the 5th and 6th ranked bulls for registrations, Chisholm and Landau, respectively, as well as the $29,000 high seller at the December 2013 GENETRUST @ Cavender’s, SF Franchise 361Z18.

LEAD GUN OF BRINKS 222K14 CSONKA OF BRINKS 30R4

MISS BRINKS UPPERCUT 30L18

EXPECTED PROGENY DIFFERENCES

BRIGHT SIDE OF BRINKS 789G5 MS BRINKS BRIGHT SIDE 415P5

MISS BB NEW BIG EASY 415E17

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

LONE STAR

CED BW WW YW M TM CEM SC REA IMF FT 7.6 0.0 26 51 12 25 7.4 1.20 0.49 -0.04 -0.010 BW WW YW ADG WDA SC REA IMF FT 73 640 1217 3.61 3.73 39.0 13.41 4.32 .37

CARCASS:

R10227857 DDF

Owned by: Schmidt Farms and Johnston Farms

MATERNAL:

4th Gen.

DISPOSITION:

October 19, 2012 $40 per unit

2nd high seller GENETRUST @ Cavender’s 2013 for $25,000 to Johnston Farms.

Lone Star is moderate framed and tremendously deep sided with extra thickness and base width that should add these traits to his progeny.

VIDEO

Statistically Lone Star ranks in the top 10% for SC, 20% for WW, YW, and TM and 30% for Milk.

MC JETHRO 00S3 MC ONSTAR 924W4

MISS NMSU 924

EXPECTED PROGENY DIFFERENCES

SUHN’S NEXT STEP 331R7 SF MISS NEXT STEP 430U

S.B. MS 535D3 430J8

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

CED BW WW YW M TM CEM SC REA IMF FT 1.3 2.3 32 56 14 30 5.5 0.90 0.38 -0.01 0.009

GROWTH:

BW WW YW ADG WDA SC REA IMF FT 85 790 1272 3.01 3.52 39.7 14.86 4.31 .38

CARCASS:

MATERNAL:

DISPOSITION:

- 18 -

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R10143304 DDF

SWIFT

Owned by: Genesis Ranch and Schoenig Land & Cattle

6th Gen.

March 1, 2009 $50 per unit

Swift is the sire of the $66,000 Suhn’s Foundation 331Z28 Highly regarded for siring moderate framed offspring with explosive early growth and strong carcass credentials.

The most proven son of Lambert and the highly regarded growth female 209L11.

VIDEO

A rare combination of moderation and growth.

LEAD GUN OF BRINKS 222K14 LAMBERT OF BRINKS 317R3

MS BRINKS GOOD FORTUNE 317M

EXPECTED PROGENY DIFFERENCES

BRIGHT SIDE OF BRINKS 789G5 MS BRINKS BRIGHT SIDE 209L11

MISS BRINKS NEWSDAY 209G9

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

NORTH STAR

CED BW WW YW M TM CEM SC REA IMF FT 5.2 1.0 43 76 2 24 7.1 0.40 0.73 0.17 0.012 BW WW YW ADG WDA SC REA IMF FT 76 662 1246 3.65 3.41 33.3 16.33 5.59 0.46

CARCASS:

R10149791 DDF

MATERNAL:

5th Gen.

DISPOSITION:

February 13, 2009

Owned by: Chimney Rock Cattle Company and Cavender Brangus

$40 per unit

North Star 9U8W3 is an outcross sire to most of the females within GENETRUST. His sire is out of the multi-trait leader, WR Duke 228/F, and shares the same dam as Guardian, a proven donor owned by Chimney Rock, 9U8P5.

North Star is a trait leader for IMF and is definitely making an impact on the breed for this characteristic.

VIDEO

Proven calving ease.

EXPECTED PROGENY DIFFERENCES

WR DUKE 228/F WR DUKE 661S8

WR MS TRANSFORMER II 661K

MBR MR BB 44M2 MISS 4L BEST BET 9U8P5

MISS 4L GAUCHO 9U8M

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 9.7 -3.5 24 39 12 24 5.2 1.10 0.23 0.29 0.021

INDIVIDUAL PERFORMANCE DATA

BW WW YW ADG WDA SC REA IMF FT 76 621 1094 2.96 2.99 35.2 14.42 6.08 .37

CARCASS:

MATERNAL:

DISPOSITION:

- 19 -

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ESTANCIA

R10165283 DDF

Owned by: Johnston Farms and Quail Creek Brangus

4th Gen.

March 9, 2010 $40 per unit

Estancia 263X4 is a Blanda son out of arguably one of the best CCR Update 314C daughters in the breed 263J2, She is the dam of 263L, dam of the popular sire CRC Landau 263X2.

Estancia is a calving ease sire with many calves having birth weights in the sixties and seventies. Calves are born small but thrifty.

VIDEO

Use Estancia on heifers and expect minimal calving issues.

SUNDANCE OF BRINKS 392G9 BLANDA OF BRINKS 535R54

MISS BRINKS TROOPER 535F61

EXPECTED PROGENY DIFFERENCES

CCR UPDATE 314C MISS HD 314 263J2

MISS HD PATH 263Z

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

HERITAGE

CED BW WW YW M TM CEM SC REA IMF FT 5.7 0.4 21 39 18 28 7.6 0.35 0.28 -0.04 0.010 BW WW YW ADG WDA SC REA IMF FT 66 724 1252 3.3 3.41 38.0 16.68 4.63 .38

CARCASS:

R10189980 DDF

MATERNAL:

5th Gen.

DISPOSITION:

February 19, 2011

Owned by: Draggin’ M Ranch and Pecan Hill Farms

$40 per unit

DMR Heritage 894Y now has calves on the ground and we are pleased with what we see. His calving ease EPD dropped from 2.6 to 1.1.

Bull calves are strong topped with more than adequate muscle and bone with a nice sheath design.

VIDEO

Daughters are feminine in their type with ample breed character. His great grandmother, 894H, is owned by Draggin’ M Ranch and raised by SCC. She is still in production at the age of 16.

BURTIN’S TRANSFORMER 803G3 SUHN’S NEXT STEP 331R7

SUHN’S MS CADENCE 331M3

EXPECTED PROGENY DIFFERENCES

SUHN’S AFFIRMED 416N4 MS DMR AFFIRMED 894W

SUHN’S MISS 607L11 894S

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 3.9 1.1 29 61 13 28 6.3 0.70 0.35 -0.01 -0.002 BW WW YW ADG WDA SC REA IMF FT 92 741 1332 3.69 3.52 38.8 15.83 6.04 .37

CARCASS:

MATERNAL:

DISPOSITION:

- 20 -

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AFFIRMED

R9678800 DDF 5th Gen.

September 27, 2003

Owned by: Schmidt Farms, Cavender Brangus and Suhn Cattle Company

$40 per unit

Time tested and still in demand, Affirmed progeny are consistent, sound, functional performers that succeed in a variety of environments.

Affirmed’s most popular son, CB Hombre 541T3, ranked as the #2 sire for IBBA registrations in 2012.

VIDEO

Affirmed daughters are neat uddered, easy keeping, herd sire producing females, as evidenced by the dams of Chisholm and Heritage.

EXPECTED PROGENY DIFFERENCES

KO OF BRINKS 392F10 ALI OF BRINKS 209J2

MISS BRINKS TROOPER 209G

BRINKS CC NEWS DAY 661C2 MISS CC NEWS DAY 416E

MTG MS UPDATE 416B

CALVING EASE:

CED BW WW YW M TM CEM SC REA IMF FT 4.2 1.5 27 50 12 26 6.5 1.20 0.20 -0.03 -0.001

INDIVIDUAL PERFORMANCE DATA

BW WW YW ADG WDA SC REA IMF FT 92 623 1124 3.14 3.09 37.9 13.79 3.77 .30

GROWTH:

CHISHOLM

CARCASS:

R10161215 DDC

MATERNAL:

4th Gen.

DISPOSITION:

September 21, 2009

Owned by: Suhn Cattle Company and Cavender Brangus

$40 per unit

Outstanding breeding son of LTD who works exceptionally well on Brangus as well as Angus in the production of Ultrablacks.

His dam is the most proven producing daughter of the $60,000 331L2.

VIDEO

Chisholm has been a leader for semen sales the past two years and his progeny are readily sought after by both registered and commercial cattlemen.

CSONKA OF BRINKS 30R4 LTD OF BRINKS 415T28

MS BRINKS BRIGHT SIDE 415P5

EXPECTED PROGENY DIFFERENCES

SUHN’S AFFIRMED 416N4 SUHN’S MISS AFFIRMED 331S34

SUHN’S MISS CADENCE 331L2

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 3.8 2.6 33 58 15 32 7.2 1.10 0.78 0.11 0.000 BW WW YW ADG WDA SC REA IMF FT 86 661 1220 3.5 3.32 39.1 15.34 4.25 .33

CARCASS:

MATERNAL:

DISPOSITION:

- 21 -

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DEPENDENCE

R10126187 DDC 5th Gen.

September 26, 2008

Owned by: Draggin’ M Ranch

$40 per unit

DMR Dependence 535U24 excels as a calving ease bull.

His sons and daughters have been well accepted in sales they have been present in. The big hip and wide base with above average bone is becoming a trademark of Dependence’s offspring.

He not only is a calving ease bull but he also ranks in the top 20% of the breed for YW, top 10% for REA and top 15% for scrotal circumference. He has maintained a top 3% for both CED and BW.

BURTIN’S TRANSFORMER 803G3 SUHN’S NEXT STEP 331R7

SUHN’S MS CADENCE 331M3

EXPECTED PROGENY DIFFERENCES

CCR SLEEP EASY 301J5 SF MS SLEEP EASY 535R6

SF MISS ANGELO 535M8

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

BW WW YW ADG WDA SC REA IMF FT 76 681 1177 3.11 3.12 34.9 13.46 4.10 .25

GROWTH:

NEXT STEP

CED BW WW YW M TM CEM SC REA IMF FT 10.4 -3.3 29 62 11 26 7.6 0.90 0.64 -0.06 0.001

CARCASS:

R10015200 DDC

MATERNAL:

4th Gen.

DISPOSITION:

February 3, 2005

Owned by: 101 Ranch, Chimney Rock Cattle Company and Suhn Cattle Company

$50 per unit

Backed by a cross that never missed, BT x Cadence, Next Step has proven himself to be one of the great herd sires of his time.

Two of the top four high selling bulls in the 2012 GENETRUST sales were Next Step sons: Step Ahead and Heritage.

VIDEO

Next Step daughters are excelent females and great producers.

TRANSFORMER OF BRINKS BURTIN’S TRANSFORMER 803G3

BURTIN’S MISS MILKY WAY 803E

EXPECTED PROGENY DIFFERENCES

CADENCE OF BRINKS SUHN’S MISS CADENCE 331M3

SUHN’S MISS PROMISE 331J12

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 5.6 -0.9 18 50 10 19 6.8 0.70 0.28 -0.18 -0.005 BW WW YW ADG WDA SC REA IMF FT 84 738 1341 3.77 3.58 42.2 15.62 4.05 .43

CARCASS:

MATERNAL:

DISPOSITION:

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X-FACTOR

R10182415 DDF 2nd Gen.

September 17, 2010

Owned by: Cavender Brangus, Chimney Rock Cattle Co., & Blackwater Cattle Co.

$50 per unit

Jethro son that breeds explosive growth and carcass into his progeny.

He stamps his progeny with overall extension, length of body, thickness and freedom of movement.

Outcross pedigree to most all of the GENETRUST sire lines.

Tremendous individual performance, AWW of 738, AYW of 1365, AREA of 17.36, and AIMF of 6.10

MC JOHN WAYNE 165N3 MC JETHRO 00S3

MC MS STOUT 00M5

EXPECTED PROGENY DIFFERENCES

SAF 598 BANDO 5175 MC MS 5175 BANDO 889P12

MC MS MADISON 889J6

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

CED BW WW YW M TM CEM SC REA IMF FT -1.9 5.7 42 66 20 41 7.2 0.80 0.68 0.25 0.017 BW WW YW ADG WDA SC REA IMF FT 89 738 1365 3.92 3.71 41.4 17.36 6.10 .40

GROWTH:

SINGLETARY

CARCASS:

R10004011 DDF

MATERNAL:

5th Gen.

Owned by: Double W Ranch

DISPOSITION:

January 15, 2005 $50 per unit

Singletary of Brinks 675R continues to bring solid calves to the wean pen.

As an older sire his numbers and accuracies continue to improve with WW ranking in the top 25%, YW top 15% scrotal top 2%, REA and IMF top 15%.

VIDEO

When using Singletary breed him to females with extra rib shape, volume, and place an emphasis on milk.

CADENCE OF BRINKS LEAD GUN OF BRINKS 222K14

MISS BB NEW BIG EASY 222E55

EXPECTED PROGENY DIFFERENCES

UPPERCUT OF BRINKS 14J8 MS BRINKS UPPERCUT 209N11

MISS BB KANSAS JACK 209C2

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 3.9 1.5 32 64 6 22 6.3 1.40 0.53 0.16 -0.002 BW WW YW ADG WDA SC REA IMF FT 79 746 1444 4.36 3.70 37.6 16.50 3.82 .42

CARCASS:

MATERNAL:

DISPOSITION:

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R815045 DDF 5th Gen.

607L11

February 10, 2001

Owned by: Genesis Ranch

$40 per unit

Sons and daughters of L11 are as consistent of producing cattle as any in the last decade.

L11 has the ability to moderate frame and add muscle to all his offspring.

L11 daughters are some of the neatest uddered females in the breed and are true calf raisers.

TRANSFORMER OF BRINKS BRIGHT SIDE OF BRINKS 789G5

MS BB BRIGHT PROMISE 789E14

EXPECTED PROGENY DIFFERENCES

BRINKS CC BIG EASY 54D MISS BRINKS BIG EASY 607H10

MISS BRINKS NEWSDAY 607F32

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 4.4 1.6 22 44 11 22 7.2 0.00 0.58 -0.05 -0.003 BW

WW

YW

CARCASS:

R10091417 DDF

30T

ADG

WDA

SC

MATERNAL:

5th Gen.

REA

IMF

FT

DISPOSITION:

March 26, 2007

Owned by: Double W Ranch and Suhn Cattle Company

$40 per unit

A high growth Affirmed son ranking in the top 4% for YW and 10% for WW. The dam of 30T has also produced herd sires New Concept and Fortress and is widely regarded as 228/F’s most proven daughter.

30T offspring exhibit more pounds than their contemporaries, especially when mated to cows with more bone and substance.

ALI OF BRINKS 209J2 SUHN’S AFFIRMED 416N4

MISS CC NEWS DAY 416E

EXPECTED PROGENY DIFFERENCES

WR DUKE 228/F SUHN’S MS DUKE 30M

SUHN’S MS GERONIMO 30J5

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 6.5 0.9 38 77 9 28 7.8 1.40 0.45 -0.13 0.009 BW WW YW ADG WDA SC REA IMF FT 96 740 1422 4.27 3.95 41.3 14.78 4.29 .32

CARCASS:

MATERNAL:

DISPOSITION:

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R9678799 DDF 5th Gen.

ALYDAR

September 23, 2003

Owned by: Genesis Ranch, TJM Ranch and Suhn Cattle Company

$40 per unit

Proven outcross calving ease whose sons have been very popular with the commercial cattlemen.

He works exceptionally well on higher Brahman influence females.

Ranks in the top 1% for SC and his daughters are fertile, functional, low input cattle.

VIDEO

Full brother to Affirmed and at 11 years of age he is still servicing cows naturally.

KO OF BRINKS 392F10 ALI OF BRINKS 209J2

MISS BRINKS TROOPER 209G

EXPECTED PROGENY DIFFERENCES

BRINKS CC NEWS DAY 661C2 MISS CC NEWS DAY 416E

MTG MS UPDATE 416B

INDIVIDUAL PERFORMANCE DATA

CALVING EASE:

GROWTH:

CED BW WW YW M TM CEM SC REA IMF FT 5.2 -0.9 12 23 7 13 6.6 1.80 -0.07 -0.12 -0.003 BW WW YW ADG WDA SC REA IMF FT 74 522 1034 3.21 2.85 39.2 12.73 3.63 .31

CARCASS:

R10137307 DDF

PATRIOT

MATERNAL:

6th Gen.

DISPOSITION:

January 22, 2009

Owned by: Ottmanns Brangus and Suhn Cattle Co.

$40 per unit

Lambert son with more growth than his sire and still maintains excellent carcass numbers.

Ranks in the top 10% for REA, top 15% for IMF, top 20% for WW and top 25% for YW.

VIDEO

Long bodied, thick made, with excellent individual performance and ultrasound.

LEAD GUN OF BRINKS 222K14 LAMBERT OF BRINKS 317R3

MS BRINKS GOOD FORTUNE 317M

BRINKS BRIGHT SIDE 607L11 MS MW BRIGHT SIDE 440S

MS BRINKS FLAGSHIP 440N

CALVING EASE:

GROWTH:

EXPECTED PROGENY DIFFERENCES

CED BW WW YW M TM CEM SC REA IMF FT 0.8 1.0 33 56 9 26 2.7 0.20 0.65 0.21 -0.009

INDIVIDUAL PERFORMANCE DATA

BW WW YW ADG WDA SC REA IMF FT 87 774 1361 3.67 3.56 36.5 16.99 5.01 .31 CARCASS:

MATERNAL:

DISPOSITION:

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Our Customers.

In Their Words.

Artificial insemination helps our program in many ways. With proper synchronization schedules our breeding season is much shorter.

The use of AI in our program is simple, with the availability of proven AI sires we can boost pounds in our steer calves.

We have the ability to pick and choose specific bulls fitting criteria for specific females within our herd.

Our AI sired calves have been easy to market not only from quality but sire recognition. We have paid close attention to AI sires who consistently top sales and we feel these bulls help our program as well.

Using AI sires there is plenty of data available to take our herd in any direction we want to go. Marketing replacement females in our herd is what we do best, sire recognition adds value to not only females we keep but also those we choose to sell.

With the use of AI our replacement heifers are the same age which makes them old enough to breed at the beginning of our breeding season. We have seen through AI a much more consistent and uniform calf crop which adds value to our program.

Brad Chisum

Niangua, MO

Within this industry we think those who are not making an effort to AI and use the most proven bulls available are getting left behind and this should be one of the most used tools in your toolbox.

We use AI in our program for many reasons.

With tremendous improvements associated with synchronization protocols, we have found “timed AI� works well for us.

Randy and Samantha Nugent

With using AI on our virgin heifers their calving span is much tighter, therefore when they calve early, breed back is sooner making them calve early from then forward.

Cross N Farm Olla, LA

We have been using AI on our commercial virgin heifers for the last several years. We think the benefits far out way the negatives. Once you learn the synchronization process the rest is easy.

Artificial insemination allows us to use the bulls of our choice, the registered operations work hard to breed and provide semen on these bulls which works well for us. With the ever rising cost to purchase good bulls we can offset some of our breeding cost in this way.

AI has become an integral part of our operation.

Replacement heifers going back into our herd are sired now by the most proven Brangus bulls in existence.

The uniformity and consistency has greatly improved. We feel we can take a set of generic type heifers, AI We encourage all cattlemen to make an effort to use AI. them to bulls who are proven in traits we choose, and this adds value whether we retain as replacements or if The genetic progress will pay. we choose to market them.

Frank Johnston

Leto Farm Letohatchee, AL

Wilford Hochstedler

Stark City. MO

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When the Smoke Clears WHY THE COMMERCIAL CATTLEMAN SHOULD USE ARTIFICIAL INSEMINATION. It would’ve been interesting to live in the old west.

I can’t imagine standing on the side of a street in Dodge City watching a gun fight ensue and wondering who was going to be upright when the smoke cleared.

In a way it reminds me of this cattle market today. This market is every adjective one can think of to describe it. Phenomenal, outstanding, great, and just plain nuts!

And that is great, don’t get me wrong, BUT what are you doing today to get you through tomorrow? Now is when we feel bullet proof. Everybody’s stock sells good now, the good ones and the plain ones, the genetically superior ones that had a true breeding plan and great management and the ones out of ol’ shep that were just as much an accident as a plan.

Sometimes, in markets like this it is hard for people to see the differentiation between the front end and the middle of the road, but trust me it is there. As a feeder/stocker cattle purchaser I assure you the “good” ones still cost more. The real difference, however, will be seen down the road, on a day when this market isn’t quite as flashy and the packers and order buyers aren’t in dire straits just to buy something but rather demanding something they know will perform in a tighter margined situation. I don’t say this to be a wet blanket on today, but rather as a reminder that tomorrow’s genetic base is built today. Now is the time to reinvest back into the cowherd, whether that is through better herd bull selection, the use of artificial insemination, stricter culling regiment on heifers or other improved management practices. I realize and fully understand that while revenues have increased so have production costs, however if you intend to be in the cow business for the long haul, today is the day to start.

We have such an advantage when it comes to the selection process in the cattle business compared to what we had even 10 years ago its almost hard to comprehend. While that advancement sometimes brings with it challenges, one simple, yet well founded piece of technology that is decades old and still under used is Artificial Insemination (A.I.). The benefits of A.I. have been well documented throughout the industry, including the cost of breeding per exposed cow, which varies from ranch to ranch, but consistently falls from $20-$40 less through A.I. than natural service.

In addition, commercial producers have access to high end, high accuracy, predictable genetics that most times would be unrealistic if it were simply left to natural service. We know all this, but still the use of A.I. in the commercial world is very miniscule. To a degree it is because the biggest benefits, the ones that really make dollars and cents, are a little hard to quantify for the naked eye.

How much would it be worth to have an average of 75-100+ extra pounds at weaning per calf simply because they are older due to the fact that 80-90% of your calf crop calved in the first half of your 60 day calving season because of A.I. synchronization as opposed to 60-65% with only natural service? The answer is a lot! Dr. Les Anderson and Paul Deaton with the University of Kentucky calculated this through their research a few years back and found that 85% of cows that had been synchronized and A.I.’d prior to natural exposure calved in the first 30 days of the season vs. 62% in the first 30 days on the cows only seeing natural exposure. As a result of older calves at weaning, the cows that had been A.I.’d prior to bull service brought in nearly 110 pounds more per exposed cow over what the cows that only saw natural service produced. In today’s market, that’s a $120+ advantage/head by raising a 660lb steer versus a 550lb one! That’s a realistic number that certainly provides a financial incentive and one that could be

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extrapolated further depending on the sires selected, but that’s only part of the story.

sires available and we are very competitive in semen pricing for commercial cattlemen.

The biggest benefit to an A.I. program, which is rarely discussed and even harder to measure, yet particularly applicable to the GENETRUST Brangus sires is the set of females you will have grazing your pastures because you chose to A.I. Regardless of any market scenario, the one thing that NEVER goes out of style is a good momma cow. At the end of the day it’s where it all begins and ends. Use A.I. to increase your bottom line in the short term, but don’t forget about the tremendous difference you can make in the factory for years down the road because she’s the one keeping you in business for the long haul. While the benefits you received by upgrading your cow herd base may be hard to quantify on paper today, it’ll pay for itself many times over the next decade. When the smoke clears, be the one standing in a pasture full of front end females, and you will see the difference A.I. made.

In 2012, 8 of the top 10 leaders in registrations with IBBA were bred and/or owned by GENETRUST partners. Quality doesn’t come by accident. If you have questions or need help finding labor assistance to perform everything from the synchronization protocol to the arm service give us a call. Vern, Craig, Doug and myself have a great network in cow country and would be more than glad to put you in contact with good people who could help. Give it a try, I promise it will be one of the best decisions you ever made.

A.I. is much simpler than it has ever been. With high quality semen and the latest synchronization protocols you can expect 60+% conception and breed them ALL in one day. GENETRUST has an outstanding set of A.I.

Long time GENETRUST customer in Missouri, Brad Chisum, summed it up best- “The use of AI in our program is simple, with the availability of proven AI sires we can boost pounds in our steer calves. By using AI sires there is plenty of data available to take our herd in any direction we want to go. Marketing replacement females in our herd is what we do best, and sire recognition adds value to not only females we keep but also those we choose to sell.”

- CODY GARISS

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PRESORTED STANDARD MAIL US POSTAGE PAID LivestockDirect.net PERMIT #29

P.O. Box 365 Concord, AR 72523 1-877-GENETRS (436-3877)

Brangus SEMEN DIRECTORY SPRING 2014

2014 GENETRUST SALES March 25th

Suhn Cattle Company Eureka, KS 180 Brangus & Ultrablack

Bulls

April 26th

Cavender’s Neches River Ranch Jacksonville, TX 150 Registered Females & 400 Commercial Females

Oct 31st & Nov 1st Chimney Rock Cattle Co. Concord, AR 150 Brangus & Ultrablack Bulls, 100 Registered Females & 300 Commercial Females

December 6th

Cavender’s Neches River Ranch Jacksonville, TX 200 Brangus & Ultrablack Bulls, 400 Commercial Females & 50 Charolais Bulls

Performance Genetics. Trusted Cattlemen.

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