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Shorthorn Pregnancy Maternal sib to SULL Red Demand Bright Lights Show Cattle
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The Brand s September 2016 Volume 1 - Issue 1
IN THIS ISSUE
SHOW STEER & HEIFER SALE
Tuesday
SEPTEMBER 20TH
4
Featured Spotlights A Tradition of Giving
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Committed To Progress
2 3 8 10 18
The family behind Sunset Acres is dedicated to raising quality lambs for quality kids. One Eau Claire County junior uses his experiences as a first-generation exhibitor to pave paths for the next generation.
Additional Contents Meet the Staff 20 Editor’s Welcome 22 Cultivate Your Mind 24 Show Results 24 Livestock Living 24
The Other Side of the Fence Advertising Rates & Policies Index of Advertisers Schedule of Events Writing for The Brand
About the Cover Heifer calves on pasture at James Burns & Sons Farms, Inc. s Almond, Wisconsin Photo by Chance Ujazdowski Subscription and Publishing Information
The Brand is published bimonthly from September through May.
Issues are dated January, March, May, September and November of each year. Subscriptions are free. Send subscription requests and address changes to any of the following:
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Shea Esser
The Brand c/o Chance Ujazdowski N2362 Ledge Hill Road Hortonville, WI 54944
Contact Us
Chance Ujazdowski
Advertising Manager 608-778-2913 shea.esser@gmail.com
Editing Manager 920-740-7536 thebrandlivestock@gmail.com
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Find us on Facebook @thebrandlivestock
Meet the Staff Shea Esser :: Advertising Manager
The
Brand
Shea was born to be a livestock man. Years of 4-H and FFA judging and exhibiting built the foundation of his sincere devotion to this great industry. He is a 2016 graduate of the University of Wisconsin at River Falls - where he earned a degree in Animal Science with a Meat Animal Emphasis - and the World Wide College of Auctioneering. In his time at River Falls, Shea was a founding member of the UWRF Beef Management team. He is also the co-owner of Esser Lowlines and a past founder and eight-year member of the American Lowline Junior Association Board of Directors. Shea is committed to advocating and enhancing the livestock business, one relationship at a time.
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Chance Ujazdowski :: Editing Manager
Chance’s involvement in the livestock industry began before he could even climb over the gates into the cow yard. As a junior exhibitor, he was deeply involved in the beef, swine, and sheep projects. After an agriculture hiatus during his college years, he has long since returned to his roots. He is a second-generation beef producer, a co-owner of Wishing Well Simmentals, a past breed association field rep, and an experienced livestock photographer and promoter. Chance understands the significance of creating and marketing a reconizable, reputable brand - and is dedicated to helping you achieve exactly that.
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Welcome to The
608.778.2913 920.740.7536 thebrandlivestock@gmail.com
Brand
Welcome, fellow livestock enthusiasts, to The Brand – a fresh, new face in the livestock publication world. Based in Wisconsin, The Brand provides an effective, professional advertising avenue and lends a local voice to producers in the Badger State, Michigan’s Upper Peninsula, and the surrounding areas. We have seen first-hand the tremendous quality available in our corner of the world, and we would be proud to put it on display for you.
The Brand will hit mailboxes - free to all subscribers - five times each year, featuring a blend of advertising
and informational content. Each issue will spotlight one producer or organization, as well as one junior. We will also present a hot-topic item, an educational element, and the most current details on livestock industry events within the coverage area. An essential focus of each edition, of course, is to promote our clients’ and readers’ products and services through timely and affordable advertising opportunities. The Brand truly is a comprehensive source for current livestock insights. We strive to be your source of livestock information and advertising in Wisconsin and the surrounding areas. If you have results from a show or sale, we will gladly publish them. If you’d like to advertise your program, an upcoming event, a product or service, or anything else industry-related, you’ll find that our ads are priced sensibly and come in a variety of sizes. If you simply wish to study the pages of our journal, count on us to keep you informed and entertained. The Brand is being built with you in mind. Additionally, The Brand reaches a diverse and active audience. We believe in the value of a hard copy, of holding each issue and flipping the pages to explore their contents. With an initial mailing list of nearly 2500 households and quickly growing, The Brand puts your message in the hands of readers. Our presence at regional and national industry events will further increase your advertising reach. We also understand the 2016-17 Coverage Map importance of staying modern in an increasingly electronic world. While we promise not to flood your email inbox, we will maintain a persistent social media presence and an up-to-date website, where your ads, events, results and more will receive extra publicity at no additional charge. Simply stated, The Brand will make you more visible – at home and around the country. We sincerely invite you to study our introductory issue and to contact us with any questions you have about The Brand. We are eager to serve your marketing needs, to provide a local livestock story, and to build relationships with as many of our readers as possible. We look forward to serving you.
Sincerely, The rand
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A Tradition of Giving by Shea Esser
For the Steve and Sue Barth family, keeping a flock of sheep is as much about raising today’s youth as it is about raising lambs. Steve and Sue Barth of Livingston, Wisconsin started Sunset Acres Club Lambs in 1994. After moving to their ten-acre farm, they were fortunate enough to meet local 4-H leaders Bob and Elaine Bunker. Their start in the sheep business began when their daughter, Amy, received two orphan lambs as a gift from the Bunkers. Amy exhibited those lambs at county fair and stood last in class, but the project ignited a passion in the Barth family that still burns today. Though they hadn’t been exposed to 4-H before, the Barth family built its entire program from those two orphan lambs – and has done so much to give back to the organization and its youth from which they have gained so much. Following their initial two lambs, the Barths expanded their flock with purchases from the state sale in Jefferson. They quickly learned the difference between breeding stock and market lambs. Having started with large-framed breeding ewes, they bought rams that would decrease frame size and add muscle and power. Their flock now consists of sixty-six Suffolk/Hampshire cross ewes and four stud rams. In addition to the club lamb flock, they have recently expanded their operation to include eight Dorper ewes and a ram. Over the years, they have watched their own sheep and the industry in general change immensely and have seen trends come and go. Sunset Acres follows a few specific breeding philosophies, and has been extremely successful in doing so. When making additions to their own flock, the Barths focus on sheep that offer an improvement to their current flock. They don’t chase trends. And they always keep the terminal end of the industry in mind, as that’s where all market animals go at the end of their show careers. It’s a family business at Sunset Acres: Steve and Sue, along with their four children – Amy, Andy, Amanda, and Adam – and five grandchildren, all are very active in the flock. Recently, their daughter Amy has taken over management of the flock.
Steve and Amy Barth (back row) pose with the family that exhibited the Grand Champion Market Lamb (right) at the 2016 Grant County Fair.
In addition to managing the operation, Amy works on her brother’s dairy farm and at Fennimore Livestock Exchange. Steve judges a number of sheep shows each year. Wanting to continue judging, he has removed himself from the breeding decisions and from direct management to stay unbiased. As a judge, Steve maintains one essential philosophy: Evaluate each animal for what it is – not the fit job, the tag in its ear, or the kid on the halter. The best lamb will always win, no matter where it came from or who is handling it. Barth firmly believes that kids reap what they sow in their projects and recites the following quote at almost every show he officiates: “If a kid does the work with his or her animals – they feed them, they wash them, they exercise them, and they clean up after them – the will make great parents. If the parents do all of the work for their kids, they better be ready to raise their grandchildren.” The Barths and other local sheep breeders have hosted a sheep show camp for the past four years at which youth from Grant, Iowa and Lafayette counties are encouraged to learn about the sheep project, to strengthen proper showing techniques, and to create friendships. With the help of Reid Suddeth, the Mike and Amy Robinson family, and others in the Mineral Point area, they give all of the youth in attendance a hands-on experience in showing and working with the sheep project. In this setting, Steve believes, kids are more open to learning and listening than they are at home. The event has been a huge success, and the youth involved have gained incredible amounts of confidence and experience. Having played a role in the successes of many local sheep exhibitors, Steve notes, “There is no such thing as a bad kid, only bad influences upon them.” The Barth family and the other hosts are some of the best role models and influences these kids will ever meet in their careers as exhibitors and as future sheep producers.
Sunset Acres produces champion lambs for champion junior exhibitors - with a focus on the latter.
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The Barth family markets fairly priced lambs to kids who want to work hard. Amy states that this allows kids to see the benefits from their hard efforts when it comes sale time at the fair. Amy follows up on every club lamb sold by Sunset Acres. She offers each exhibitor help worming his or her lamb, gives feeding advice, provides shearing services, and assists in preparing the lamb for show. Such rewards make up for the challenges. “Even when you think you’ve got a handle on the industry, get ready,” Steve warns. In the fall of 2015, they decided to expand the flock. Shortly after, a stray tomcat showed up on the farm and contaminated their bedding with toxoplasmosis. Eighteen ewes were affected by the disease and aborted mid-gestation. These abortions left the Barths short on market lambs for local youth and, for the first time ever, they had to send customers to fellow breeders. While they’re certainly optimistic for the success of those customers in the 2016 show season, the Barth family is on track to have a bountiful lamb crop in the spring of 2017 and will have plenty of lambs for their prospective junior buyers. In spite of a challenging lambing season this spring, Sunset Acres has had a very successful show season thus far, including raising the Champion Market Wether, Champion Hampshire Ram, and Supreme and Reserve Supreme Champion Breeding Ewes at the 2016 Grant County Fair.
Steve evaluates a class of market lambs at Blake’s Prairie Fair in Bloomington (WI).
At Sunset Acres, the Barth family specializes in kids who want to have fun. Winning is far from everything, and the Barths help juniors build lasting relationships and invaluable knowledge. Two years from now, nobody will remember who won the most recent show. They will, however, have new friendships and priceless experiences. For the Barth family, that’s what the business is all about. s
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Cultivate Your Mind What Breed Is Right For Me?
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by Jeff Swenson
Regardless of species, there are plenty of breeds to choose from when starting a flock or herd. Likewise, choosing a “breed” animal to show offers an exciting list of possibilities. While all breeds have their advantages, choosing a breed based on tradition, color or “cuteness factor” may lead to an unfavorable outcome for both the animal and you. There are some things to keep in mind when making a commitment to raise or exhibit a specific breed of livestock. First, close attention should be placed on understanding how a breed of cattle, swine or sheep fits into your production system. Where a larger-framed breed of cattle will give you more pounds to sell at marketing time, it may not be the best choice if pasture is limited or cattle are going to be fed a forage-based diet with little or no energy supplements. Livestock must be fed so that they maintain themselves – providing for basic function, mobility and maintaining weight – and provide enough additional feedstuffs to grow, gain weight, develop and in the case of a market animal, put fat in the right places. Next we should understand the market and what potential buyers of your livestock are seeking. The market sets a number of trends, such as desirable market weight. If hog buyers are paying the best prices for lean hogs around 285 pounds, a breed that typically finishes much lighter or is known to be fatter will bring less money. That’s not to say, though, that the lighter, less lean breed won’t fit into a direct marketing scenario catering to customers who want a darker, more highly marbled pork chop. Again, it’s about knowing your market. We might think it is unfair for buyers to select on hide color in cattle or face color in sheep. The buyers are often looking for animals that fit into a branded beef program, or selecting for sheep breeds that have been bred for meat quality over time. It can be discouraging and disappointing when your breed isn’t what the buyers are looking for. Doing research and finding out if there are marketing programs for your breed and how to connect with them may reveal better options in some The impressive horns on an Ankole-Watusi cases. are not suited for every producer’s facilities.
Mangalitsa pigs are famous for meat quality. Are they right for your market?
Additionally, we should look at what may be the most important factor in choosing a particular breed: opportunity. Here, we’ll look at the show ring and youth projects first. It may be appealing to buy a show animal from a less common breed. That breed may be unique and hey, there will be less competition at the shows! But you may be limiting your opportunities to show at some events because they simply don’t have a class for your breed. You may have the best Black Mountain Welsh ewe, Lincoln Red heifer or Red Wattle gilt there is, but without a chance to show or to show against competition, the world will never know you have a great one. That said, many shows do have Any Other Breed (AOB) classes, so you would have the opportunity to show and compete – but often not against animals in your particular breed. Active junior breed associations at the state and national levels will provide opportunities to show and network with others that have an interest in your breed. A breed association can also provide resources to help you promote your breed by supplying information, data and materials, such as brochures or fact sheets. Simply having someone you can ask questions is valuable when getting started with a breed that is new to you. Contacting a state breed association is also a good way to research the breed you are considering to find out if they hold a state show, field day or other events during the year. Marketing opportunities must also be considered when starting a flock or herd. What is the potential to sell breeding stock to other farmers and exhibitors? Unfortunately, you may find that potential seedstock buyers are less enthusiastic about your breed than you are. A lot of us would admit Ankole-Watusi cattle look really, really cool, but selling a bull to your neighbors may be difficult – especially if their feeding and handling systems can’t accommodate those gigantic horns. Likewise, a Mangalitsa boar may have your customer wondering what to do with all that hair! Lastly, pick a breed you believe in and can picture yourself being involved with in the future. Get to know the traits of that breed and how it fits into the business of raising food and/or fiber. Strive to raise livestock that thrive on your farm and are quality examples of what your breed has to offer. Whichever breed you choose, good luck and have fun! s
Jeff Swenson is the Livestock and Meat Specialist at the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). Jeff grew up on his family’s dairy and beef farm in Minnesota before earning his degree in agricultural journalism from the University of Wisconsin-Madison. He gained experience in and out of the agricultural industry at Wisconsin State Fair Park, Semex USA, and Equity Cooperative before joining DATCP. In his current position, he provides assistance to Wisconsin’s livestock producers and meat processors. During his time at DATCP, he has worked to form the Specialty Meat Development Center, the Specialty Meats Map and the Master Meat Crafter Program. Jeff works with over a dozen livestock, meat and agriculture organizations including the Wisconsin Cattlemen’s Association, The Wisconsin Beef Council and World Beef Expo. The rand 8
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Show Results
UW-River Falls Block & Bridle Prospect Weekend
April 30 - May 1 s Ellsworth, Wisconsin Judges: Chris Spear - Roswell, NM s Shane Goss - Kiowa, CO s Roy Wilson - Shawano, WI
Grand Champion Market Lamb (Ring A) Exhibited by Alexa Strehlow
Reserve Champion Market Lamb (Ring A) Exhibited by Ellie Robinson
Grand Champion Market Lamb (Ring B) Exhibited by Sara Johnson
Reserve Champion Market Lamb (Ring B) Exhibited by Sara Johnson
Grand Champion Steer (Ring A) 3rd Overall Steer (Ring B) Exhibited by Austin Lynd
Reserve Champion Steer (Ring A) Reserve Champion Steer (Ring B) Exhibited by Tori Kohlwey
3rd Overall Steer (Ring A) Grand Champion Steer (Ring B) Exhibited by Lillia Janz
4th Overall Steer (Ring A) 5th Overall Steer (Ring B) Exhibited by Alexis Kast
5th Overall Steer (Ring A) Exhibitetd by Erica Kinnard
4th Overall Steer (Ring B) Exhibited by Tucker Bayer
Grand Champion Heifer (Ring A) 3rd Overall Heifer (Ring B) Exhibited by Brodie Abney
Reserve Champion Heifer (Ring A) Reserve Champion Heifer (Ring B) Exhibited by Tucker Bayer
3rd Overall Heifer (Ring A) Exhibited by Brodie Abney
4th Overall Heifer (Ring A) Exhibited by Kaitlyn Snyder
5th Overall Heifer (Ring A) Grand Champion Heifer (Ring B) Exhibited by Alexis Kast
4th Overall Heifer (Ring B) Exhibited by Damin Hadorn-Papke
5th Overall Heifer (Ring B) Exhibited by Paige Peine Hog Show Results
Grand and Reserve Champion Market Goats Grand Champion Breeding Doe Champion Exhibited by Hank Schultz Exhibited by Annie Robinson Reserve Exhibited by Cal Schultz Barrows - Ring A Champion: Brayden Bowers Reserve: Brayden Bowers Barrows - Ring B Champion: Austin Lynd Reserve: Brayden Bowers Gilts - Ring A Champion: Natalee Lynd Reserve: Cody Puntney Gilts - Ring B Champion: Cody Puntney Reserve: Natalee Lynd
Reserve Champion Breeding Doe Exhibited by Anna Relenour
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For additional photos and results, visit the UWRF Prospect Show page on Facebook.
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Northstar Showdown
May 28 - 29 s Zumbrota, Minnesota Judge: Ryan Johnson - Mitchell, SD
Grand Champion Steer Exhibited by Breeze Bunker Shorthorn
Reserve Champion Steer Exhibited by Mallory Mattison Chianina
Grand Champion Heifer Exhibited by Tucker Bayer Simmental
Reserve Champion Heifer Exhibited by Paige Peine Angus
3rd Overall Steer Exhibited by William O’Sullivan Shorthorn Plus
4th Overall Steer Exhibited by Sarah Mitchell Crossbred
5th Overall Steer Exhibited by Dylan Miner Shorthorn Plus
3rd Overall Heifer Exhibited by Spencer Wangen Angus
4th Overall Heifer Exhibited by Thomas Claeys Foundation Simmental
5th Overall Heifer Exhibited by Sydney Zehnder Red Angus
Valley Beef Premier Show
June 3 - 4 s Seymour, Wisconsin Judge: Ryan Goehring - Random Lake, WI
Supreme Champion Steer Exhibited by Jessie Schoessow Crossbred
Reserve Supreme Champion Steer Exhibited by Nick Erickson Shorthorn Plus
Send your
Supreme Champion Heifer Exhibited by Smith Family Farms SimSolutions
Reserve Supreme Champion Heifer Exhibited by Chaela Rabas Simmental
RESULTS to The Brand!
Your news is our news. If you have recent updates or results to share, we want to print them.
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Email information and photos to thebrandlivestock@gmail.com.
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Committed To Progress
by Chance Ujazdowski Damin Hadorn-Papke, a 21-year-old native of Eau Claire, Wisconsin, is a first-generation beef exhibitor who firmly believes that success in the cattle industry is dependent upon the next generation. Whether discussing his family’s farm, his experience in the show ring, his position as an American Junior Shorthorn Association Director, or his own future, Damin is committed to progress. On The Farm Damin – along with parents Jeff and Letecia, and older brother Devin – owns and operates Hidden Paradise Ranch. In cooperation with his grandfather, Everett Papke of ELS Acres, they run eighty cows on approximately 200 acres of pasture outside of Eau Claire, Wisconsin. The herd consists primarily of Shorthorn and Simmental dams, including a number of former show heifers. A thorough artificial insemination and embryo transfer program is applied to the herd, with each cow getting at least one opportunity to conceive via arm service. When breeding season arrives each year, Damin plays an active part in the mating decisions. While he respects those who use only popular and established sires, he prefers an alternative method: “You have to branch out and look for something new, something different,” says Damin. He welcomes the challenge of coming up with progressive, accurate matings – and feels that it gets easier with experience and consistency. For Damin, that consistency comes through an emphasis on structural soundness and longevity. To stay informed about breeding options, he and Devin actively call owners and distributors of up-and-coming AI sires, requesting video and any additional information they can gather. For the entire crew at Hidden Paradise Ranch, an annual goal is to create modern, functional calves. When it’s time to market those calves, Damin relies on relationships – both the ones he’s already established and those
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he hopes to create – as a marketing tool. In just the past few weeks, he has traveled to seven local county fairs to hang flyers for his family’s annual sale and, more importantly, to meet and talk with potential buyers. Without those conversations, Damin believes, it doesn’t matter how many posters you hang or how big your advertising budget is. Instead, Damin and Devin form lasting connections to their buyers by making house calls – to provide free clipping, offer feeding advice, scout the latest calf crop, and more. This technique has helped Hidden Paradise assemble a strong local audience, with many of the thirty-plus calves they market each year selling within two hours of the farm. Damin extends an open invitation to the Chippewa Valley Club Calf Sale, held the first weekend in October in Augusta, Wisconsin. With consignments from Hidden Paradise Ranch, ELS Acres, and several of Damin’s cousins, it truly is a family event – one that he describes as friendly for both buyers and sellers. As a first-generation beef showman, Damin understands and embraces that there will always be new interest from junior exhibitors and their families – and considers it a privilege to help them get started. Take the short trip to Western Wisconsin, and you’ll be greeted with Hidden Paradise’s brand of customer service, which Damin describes as “a combination of making really good deals and lasting friendships.” In The Show Ring Damin’s official start in the beef show ring came fourteen years ago, when his grandfather bought a Hereford heifer calf for older brother Devin to show. The same year, seven-year-old Damin fell in love with a roan heifer at Minnesota Beef Expo – and his journey into the livestock industry found its roots. Early in his show career, Damin adopted a ‘never give up, never surrender’ policy with his show cattle. When showing for the first time beyond county fair, his heifer got away in the ring. In that moment, he was equally fazed and focused. “When my heifer flipped out, I didn’t know what to do,” he recalls, “but it
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made me immediately more determined to never have it happen again. And it all starts at home.” With show day disposition long under control, he has applied that philosophy to other techniques – and knows there is still plenty to learn. He remembers the initial difficulty of being a first-generation exhibitor. Starting off with minimal knowledge, though, has motivated him to seek advice and guidance from as many resources as possible. Within a few years of buying that roan heifer, Damin began competing at regional and national level junior shows in the Shorthorn breed. He has since ventured into other breeds, participating in major events for Simmental, Angus and South Devon juniors. Planning to add Red Angus to that list in 2017, Damin doesn’t want to limit himself to only one breed. “Every breed has its own things that I admire,” he says before listing those characteristics. “A good heifer is a good heifer. And that’s the kind I like.” He advocates for registered cattle. Within his family’s program, having registered animals adds value during Damin (back center) serves as one of nine American Junior Shorthorn Association Directors. sale season and predictability throughout the year. Plus, the AJSA Board continues to make him a better public speaker and a more involvement in multiple breed associations has allowed knowledgeable beef producer. Damin to meet more fellow producers, develop a vast He speaks very highly of the AJSA’s annual KEY Conference as network and advance his skill set. Fourteen years after his a chance for young exhibitors to broaden their horizons. The KEY first show heifer, Damin’s days of setting out mainly to Conference (which stands for Knowledge Empowers Youth) is open to win a blue or purple ribbon have come and gone, and he all junior exhibitors from all breeds, ages 14-21, and is held at a different instead concentrates on establishing the building blocks major university each summer. It provides a setting for the development of of his future within the cattle industry. leadership skills, the building of lifelong friendships, and the expansion of As A Junior Director agriculture industry awareness. In the summer of 2015, Damin was appointed to Above all, though, Damin values this opportunity to give back to the a one-year term on the American Junior Shorthorn industry by helping the next generation of Shorthorn exhibitors. Thinking Association Board of Directors. After winning a back to his first junior national event, during which he had his hands full re-election campaign this summer, he will wrap up his with a stubborn cow, he recalls the encouragement and support he received two-year stint in 2017. Serving as a Junior Director has from a Junior Director. Being able to return that favor – often in very allowed Damin to make countless, invaluable connections similar ways – has been truly satisfying for Damin. One of his proudest with fellow junior exhibitors across the nation. He also accomplishments is mentoring kids who, like he once did, have little show appreciates that this experience has helped him become ring experience and molding them into skilled, professional exhibitors. more well-rounded – and talks specifically about how In The Future Damin is currently a junior at the University of Wisconsin at Eau Claire, majoring in psychology and minoring in neuroscience. He plans to pursue a master’s degree and doctorate in clinical neuropsychology, followed by a career in the same field. While he knows his area of study is a bit removed from the agriculture industry, he definitely intends to remain involved. “It’s an addiction,” he smiles, as he talks about the excitement of calving season, finding the ideal mating, and selecting next year’s show animals. He hopes, one day, to have a herd of fifty or more cows – and plans to work closely with his brother in doing so. “Without family, we wouldn’t be able to do this,” Damin says gratefully, relating this statement to the past, present and future. His deep appreciation towards his parents, who provide immeasurable moral and financial support for his cattle endeavors, is very obvious. He credits his brother for pushing him to do more. And, as he looks ahead, he hopes his own future children will be as passionate about the industry. He jokes about making them learn the hard way: “You have to start with bad cattle to really push yourself.” After the laughter, he quickly admits that his kids will have good, competitive starter heifers – and that he’ll help them learn to build a program of their own. Damin offers a piece of advice to his fellow junior livestock producers: “Go with your passion. Once you find it, it will lead you incredible places.” This first-generation beef exhibitor has already begun to fulfill that advice Damin competes in showmanship at the 2016 Simmental Western for himself. Now, he’ll use his experience to support and strengthen the Regionals in Bozeman, MT, where he finished 4th Overall. next generation. s thebrandlivestock.com 15
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WISCONSIN
IOWA PRAIRIE DU CHIEN
WWW.TRICORINSURANCE.COM
BOSCOBEL
Lancaster
Gary Pharo Mauston
Todd Perry
Black River Falls
DEFOREST MADISON
LANCASTER
PLATTEVILLE
Gina Hinker Neillsville
STOUGHTON
DODGEVILLE
CASSVILLE
DUBUQUE
Kim Esser
SHEBOYGAN
MAUSTON
MINNESOTA
877-468-7426
STEVENS POINT WISCONSIN RAPIDS
DARLINGTON
ILLINOIS
JANESVILLE BELOIT
Tom Black Darlington
CHIPPEWA VALLEY CLUB CALF SALE offering
Heifers and Steers Registered and Crossbred sale location
CALVES LIKE THESE WILL SELL
Muddy Flats Cattle Co. E18940 Hwy 12 Augusta, Wisconsin contacts
Devin Hadorn-Papke 715-271-5018 Brandon Boettcher 715-533-2470
OCTOBER 1ST
CATTLE VIEWING - 3 PM
SALE - 5 PM
Photos & Videos Available Soon
chippewavalleyclubcalf.com
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Livestock Living Ann and Her Frying Pan by Madeline Bode
Do you ever have those nights when you crave a hearty, homemade meal, but you simply don’t have the time to cook - and you certainly don’t want to wash all those dishes? Or worse yet, you planned and prepped a crockpot meal last night only to forget to turn it on as you rushed out the door this morning? Fortunately for me - and now you, my mother has perfected the art of quick, simple cooking without losing the flavor and comfort of a slow-roasted, home-cooked meal. I’ve lost track of how many times she has rescued me with her expertise. So today, when I needed inspiration for a recipe, I played an old trick: I called her on my drive home from work, pleading for her to cook something. Like so many times before, her response went from, “What?! I have nothing thawed. I have no plan!” to a hot, hearty, delicious meal in practically no time. In one pan and under one hour, Ann and her frying pan saved the day once more.
Pork and Veggie Skillet Ingredients 4 Pork Chops (fresh or thawed) 1 tsp Garlic 1 tbsp Olive Oil ¼ cup Bacon (cut and thawed) ¼ cup Diced Onion 1 to 1½ cup Green Beans 3-4 Medium-Sized Potatoes Pepper (to taste) Supplies 1 Pan (with lid) 1 Bowl Cutting Board Chopping Knife
Directions On medium heat, sauté garlic and bacon in olive oil. l While sautéing, dice potatoes and place in pan as you chop. Stir pan when done. l Add onion and green beans to the pan, along with a few shakes of pepper. l Season pork chops with your favorite seasoning, while letting the pan simmer. l When vegetables are about half cooked, remove them from pan and place into a bowl. l Sear pork chops on high heat in the same pan you used for vegetables. l Once the pork chops are seared, add vegetables back to the pan. l
The ingredients should stay moist on their own, but add a little water to the pan if necessary.
Cover pan and simmer on low heat for about 30 minutes or until done. l Enjoy! l
Tips from Chef Ann’s Kitchen Pre-cut bacon and store it in your freezer to use when needed in a variety of recipes. l Fall is a perfect time of year to use fresh produce. If you don’t grow your own, support a farmer’s market or find a nearby produce stand. Buy local! s l
Irish Acres Registered Simmental Cattle
Visit Us Online
wishingwellsimmentals.com
Wishing Well Simmentals
The Ujazdowski Family
LuAnne (920) 740-2749 Chance (920) 740-7536 Valerie (920) 740-9554 l l l
N2362 Ledge Hill Road
Farm Location
Hortonville, Wisconsin
N6515 State Hwy 55 Hilbert, Wisconsin
Garret Carnahan 920-572-0968 The Brand
Every Issue for One Low Price Be seen in
Business Card Ads Single Double $210/Year $400/Year Be Seen. Every Time.
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The Other Side of the Fence Cupcakes and Courtesy by Garret Carnahan
In the agriculture world, we’ve all been in situations where we may not have been exactly clean – but we go into a public place anyway. Whether it’s to pay for a tank of fuel, to pick up a few supplies, or to grab lunch at the local pub and grub, you know you’re filthy and that you might smell as bad as you look. You also know, though, there’s plenty more work to do. As an AI technician for a major semen distributor, I am often full of crap – almost literally covered in it at times. (People who know me would say that I’m full of crap figuratively too.) I don’t know about you, but when I make a particularly smelly public appearance, it’s entertaining to see how my fellow humans respond. How many feet of safe space will the woman behind me in the checkout line keep? When I reach for a hot dog from the gas station rollers, will the guy next to me decide he’s just not that hungry anymore? If I flirt with the cute cashier, is there any chance she’s impressed? Whatever happens, I generally don’t mind. I do my thing and carry on with my day. Once in a while, though, the joke is on me. Not long ago, my sister was planning a surprise birthday party for her husband. When the big day arrived, she was crunched for time and called to inform me that she couldn’t make it to the grocery store to get the ingredients to make cupcakes. Being the good brother I am, I volunteered to pick up a few items for her.
I figured I would just stay a little cleaner that day and stop between farms. Simple enough, right? Of course, I wouldn’t have a story if that were true. Midway through a normal work day, I was at a farm to breed a group of heifers. As I was sorting them, wouldn’t you know, one got excited and did a little slip-slide right in front of me – absolutely plastering me with manure. I was caked in crap from my neck to my knees. But after sharing a few choice words with her, I finished the job and went on with my day. A couple stops later, I headed to the supermarket. As I hurried through the aisles, a couple thoughts repeated in my head: How many people can smell me? And am I getting as many disgusted looks as I think? Passing a couple little old ladies, I could easily smell their perfume – which meant they could definitely smell me, and I smelled a heck of a lot worse than they did. (FYI though, ladies, one spritz would’ve been enough. Less is more!) I gathered those cupcake ingredients in record time, checked out and got the heck out of there. By now, even I thought I stunk. The cynics would say about this tale: No good deed goes unpunished. Me? I say: You’ll have that in a small farming community. s
I
G Hil
Garret Carnahan is a professional baby-maker, has more pasture than his cows can handle, and owns multiple pig-catching trophies. His friends say he’s kind of a Big Deal, but he’s really just a regular guy. Don’t take him too seriously, or you might get offended.
Featuring Quality Bred Heifers Young Cows Fall Calving Pairs Open Show Prospects Select Commercial Breds
Contact Nick Echard 608-306-1773 Michael Denning 563-880-3289 Details 5:30 pm Sale Time at DFS Genetics McGregor, Iowa
Female Sale
November 201612
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Practical. Productive. Cows.
The Brand 8/22/16 10:24 PM
LuAn
STEEL FORCE X BURN BABY BURN - GRANDDAM
IrIsh Acres
Garret Carnahan Hilbert, Wisconsin 920.572.0968
SELLS SEPTEMBER 24TH AT WORLD BEEF EXPO
ASA #3132965 JANUARY 7, 2016 PUREBRED SIMMENTAL WIDE TRACK x HEADS UP
d 3 g 9
e s a
Bred to W/C Lock Down
Triple C No Doubt N26L
l
l
Due 3/21/17
Full Sister to Dam
WISH
Undeniable
ASA #2995832l SimAngusTM STCC Jimmy John x KA RHF Doubtless (Power Drive) June 3, 2015
LuAnne
l
The Ujazdowski Family l Hortonville, Wisconsin 920-740-2749 Chance l 920-740-7536 Valerie l 920-740-9554
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SELLS AT WORLD BEEF EXPO SHOWCASE SEPTEMBER 24TH l WI STATE FAIR PARK 8/22/16 10:24 PM
Brand The
Advertising Information
Advertising Rates
Business Card Ads
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Contracted business card ads will be placed in every issue for a calendar year (5x). The annual rate will be billed in full upon placement of the first ad. Business card ad content cannot be changed until the end of the paid duration, excepting updates to contact information.
Business Cards Single Double
$50 $95
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$210/year $400/year
corresponding products, sales, etc.) electronically - on its website and/or social media outlets - at no additional charge.
• Listed rates are for four-color (CMYK) ads. • Rates are for ad space only. In-house design fees separate. • Island ads will be billed an additional 10% surcharge beyond the listed rates.
Special Placement Ads The following ad locations can be reserved by request for an additional rate, as listed:
Inside Front Cover Inside Back Cover Back Cover Center Spread Inside Front Spread Inside Back Spread
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The Brand maintains the right to finalize ad placement within each issue.
Advertising Discounts Discounts will be awarded to non-contract advertisers upon placement of the third (3x) and fifth (5x) ad within a single calendar year, provided the ad spaces are of the same size, or equal total size. Rates will be billed in full until the third ad is placed. Discounted rates will be reflected in the prices of the third ad and beyond. To illustrate: An advertiser who places five full-page ads within a
year will be charged: $580 for the first page; $580 for the second page; $445 for the third page (3 pages average $535); $535 for the fourth page (3x rate); and $310 for the fifth page (5 pages average $490). Any pages beyond this will be given the 5x rate.
No agency commissions are permitted.
Advertising Contracts Contracted ads are available at an additional discount beyond the above rates. Agreement requires that at least one ad of the contracted size be placed in each issue and allows you to choose your ad location(s). Call for details and pricing. Applies only to 1/3-Page ads and larger.
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The Brand promotes printed advertising materials (or the Supplemental electronic advertising is available. Call for details and pricing.
Classified Ads Classified ads are available at a rate of $.60/word with a $15 minimum. Classifieds must be prepaid and will print exactly as submitted. Photos may be included at an additional charge.
Advertising Content
The Brand reserves the right to refuse any advertising at its sole discretion. The Brand assumes no responsibility for the accuracy or validity of submitted advertisements. The Brand
may mark ‘Advertisement’ on any material that readers might confuse with editorial content.
Advertising Accounts Advertisers will be billed following the printing and distribution of the issue containing their content. All payments are due within fifteen (15) days of invoice date. No advertising will be accepted on accounts that are ninety (90) or more days past due. After 90 days, all past due accounts will be charged two percent (2%) interest for every thirty (30) days overdue.
Ad Design
The Brand offers ad design services at a price of $125 per
full-page ad. Materials and information for ads designed in-house must be received no less than twenty (20) days prior to the camera-ready deadlines listed here. Excessively detailed advertisements will be charged at an hourly rate.
Proofs and Corrections An electronic proof of any ad designed in-house will be provided via email. The advertiser is responsible for prompt review of the proof and for notification of any changes. The Brand is not responsible for inaccuracies in proofed documents. No changes can be made to any ad after the current issue has been submitted to print.
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Discounted rates available for our introductory issues. Contact Shea to reserve your space today!
Ad Dimensions
Full Page
2/3 Page Vertical
1/2 Page Vertical
Trim Size 8.25” x 10.75” 49p6 x 64p6
5” x 10” 30p x 60p
3.69” x 10” 22p2 x 60p
Bleed 8.5” x 11” 51p x 66p
2/3 Page Horizontal
1/8” (0p9) on all sides
7.5” x 6.5” 45p x 39p
Live Area 7.5” x 10” 45p x 60p
1/3 Page Island
7.5” x 4.94” 45p x 29p8
1/3 Page Vertical
5” x 4.875” 30p x 29p3
1/2 Page Horizontal
1/4 Page Vertical
1/2 Page Island
1/6 Page
3.69” x 4.94” 22p2 x 29p8
5” x 7.375” 30p x 44p3
2.375” x 4.94”
2.375” x 10”
14p3 x 60p
14p3 x 29p8
1/4 Page Horizontal
1/3 Page Horizontal
Double Business Card
5” x 3.625” 30p x 21p9
7.5” x 3.25” 45p x 19p6
Business Card
2.375” x 3.125” 14p3 x 18p9
2.375” x 1.5” 14p3 x 9p
Production Schedule
Issue September 2016 November 2016 January 2017 March 2017 May 2017
Advertising Specifications
Camera Ready Ads Due August 10 October 12 December 21 February 8 April 12
Mail Date August 30 November 1 January 10 February 28 May 2
Materials and information for ads designed by The Brand must be received no less than 20 days prior to Camera Ready deadline.
Shea Esser
Preferred File Type: Adobe PDF - Press Quality
Other Accepted Files: High Resolution TIFF (300+ dpi) High Resolution JPEG (300+ dpi) Adobe Photoshop PSD • Press quality graphics - no less than 300 dpi • CMYK color format • Adhere to size guidelines listed above
Contact Us
Chance Ujazdowski
Advertising Manager 608-778-2913 shea.esser@gmail.com
Editing Manager 920-740-7536 thebrandlivestock@gmail.com
www.thebrandlivestock.com
Find us on Facebook @thebrandlivestock
Advertising Guide The Brand 9.16.indd 23
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Brand The
Advertiser Index
Beck’s Pine Hills Ranch . . . . . . . . . . . . . 6, 18 Cedar Valley Shorthorn Sale . . . . . . . . . . . IBC Chippewa Valley Club Calf Sale . . . . . . . . . 16 Cutting Edge Genetics . . . . . . . . . . . . . . 20 Duch Cattle Company . . . . . . . . . . . . 2, BC Esser Lowlines . . . . . . . . . . . . . . . . . . 18 Fliehman Family Cattle Company . . . . . . . . 17 Genetic Reflections . . . . . . . . . . . . . 9, 12, 13 Hornung Red Angus . . . . . . . . . . . . . . . 7 Irish Acres . . . . . . . . . . . . . . . . . . . 18, 21
Johnson Family Cattle . . . . . . . . . . . . . . 5 Kershner Cattle Company . . . . . . . . . . . . 9 Larry Martin Cattle Sales . . . . . . . . . . . IFC, IBC Laufenberg Show Cattle . . . . . . . . . . . . 12, 13 Sigel Sunset Ranch . . . . . . . . . . . . . . . . 16 Tower Hill Farms . . . . . . . . . . . . . . . . . 1 TRICOR Insurance . . . . . . . . . . . . . . . 16 Wishing Well Simmentals . . . . . . . . . . . 18, 21 World Beef Expo . . . . . . . . . . . . . . . . 19 World Beef Expo Showcase Sale . . . . . . IFC, 6, 21
IFC :: Inside Front Cover IBC :: Inside Back Cover BC :: Back Cover
Schedule of Events
September Kershner Cattle Company Private Treaty Bid-Off September 17-18 Genetic Reflections September 17-18 Laufenberg Show Cattle Club Calf Sale September 18 Tower Hill Farms Fall Online Steer Sale September 19 Duch Cattle Company Show Steer & Heifer Sale September 20 World Beef Expo September 23-25 Visit www.worldbeefexpo.com for a full schedule of events. World Beef Expo Showcase Sale September 24
October Chippewa Valley Club Calf Sale Hornung Red Angus Online Female Sale Laufenberg Show Cattle Show Heifer & Steer Sale Johnson Family Cattle 5th Annual Online Sale Cedar Valley Shorthorn Sale Fliehman Family New Edition Sale
November Cutting Edge Genetics Female Sale
October 1 October 6 October 9 October 17 October 23 October 30 November 12
Kershner Cattle Company - Lone Rock, WI Various Locations Caldwell Willoughby Sales Caldwell Willoughby Sales Show Circuit Online Sales Wisconsin State Fair Park - West Allis, WI Wisconsin State Fair Park - West Allis, WI Muddy Flats Cattle Company - Augusta, WI Red Angus World Online Sales Caldwell Willoughby Sales Caldwell Willoughby Sales Kirkwood College Beef Facility - Cedar Rapids, IA Fliehman Family Cattle Company - Richmond, IN DFS Genetics - McGregor, IA
Writing for The Brand
A Forum
Everyone has something to learn about our industry. There are always questions to be asked, ideas to be gathered, and decisions to be made. Often, our best resources are other producers.
The Brand would like to hear and share those discussions.
This Issue’s Question
What is the biggest problem you face in the winter months, and how do you take on the challenge? We would also like suggestions for future forum questions. Let us know what’s on your mind! Send your answers to thebrandlivestock@gmail.com with the subject ‘Writing for The Brand’. Or fill out the discussion form at www.thebrandlivestock.com Please respond by October 3rd. The first Writing for The Brand column will appear in November 2016.
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2016 CEDAR VALLEY SHORTHORN SALE SUNDAY, OCTOBER 23RD @ 1:00 PM KIRKWOOD COLLEGE BEEF FACILITY CEDAR RAPIDS, IOWA Selling show heifers and future donors
Fortress Sold as Lot 23 in 2015 Sale Jr. Nationals Class Winner
Ace of Diamonds Selling full sib Sexed Embryos
Sonny x Revival Sold as Lot 5B in 2016 Cyclone Trace Sale Selling a Flush in 2016 Cedar Valley Sale
Hi-View Ringo’s Leader Sold as Lot 16 in 2015 Sale Top Points earner in Michigan
Hi-View Roan Ruby Sold as Lot 7A in 2016 Cyclone Trace Sale for $16,500.00. Purchased in the 2010 Cedar Valley Sale.
FOR MORE INFORMATION VISIT WWW.LARRYMARTINLIVESTOCK.COM Cedar Valley Group:
Larry Martin Cattle Sales 217-433-0242 lmcs2000@yahoo.com www.larrymartinlivestock.com www.facebook.com/LarryMartinLivestock
Greg Miller, Marketing Consultant - 608-778-8785
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Barkema Family Shorthorns - 641-425-2960 Bishell Family Cattle LLC - 608-732-2404 Gordons Ferry Farm - 563-599-1216 Hi-View Shorthorns - 608-732-0180 Laban’s Roanoke Farm - 563-542-3155 Langhoff Family Shorthorns - 319-360-2471 Mitchell Family Shorthorns - 319-269-4579 Tjaden Shorthorns - 319-929-5508
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