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She Sells!
HIGH QUALITY FEMALES
MARCH 20
CW CATTLE SALES
A SimGenetics offering of opens, breds and bulls
PRACTICAL HERD SIRE PROSPECTS
Photos and videos of the complete sale lineup will be available mid-March on our website
A PROVEN PROGRAM
Presented By
Congratulations Bayer and Duch Families
RESERVE CHAMPION HEIFER SIMMENTAL BREEDERS SWEEPSTAKES
The Ujazdowski Family
LuAnne
N2362 Ledge Hill Road
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Hortonville, Wisconsin
920-740-2749 Chance 920-740-7536 Valerie www.wishingwellsimmentals.com
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920-740-9554
SOLD IN THE WISH LIST 2016
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HUTH POLLED HEREFORDS’ CONSIGNMENTS TO:
PERFORMANCE UNLIMITED BULL SALE
WEDNESDAY, MARCH 29TH w NOON CRESTON LIVESTOCK AUCTION CRESTON, IOWA
HUTH Z016 YORK C002 {DLF, HYF, IEF}
sire: SHF York 19H Y02 mgs: UPS Domino 3027
CE BW WW YW MM M&G MCE MCW UDDR TEAT SC CW FAT REA MRB BMI$ CEZ$ BII$ CHB$ 7.1 0.0 67 100 28 62 3.3 96 1.52 1.59 1.7 69 .030 .40 .31 30 22 24 37 HOMOZYGOUS POLLED FOUR GENERATIONS OF DOD NOMINATED TO YOUNG SIRE PROGRAM
HUTH A041 ELDON C018
{DLF, HYF, IEF} sire: HUTH T013 On Target A028 mgs: UPS Domino 3027 CE BW WW YW MM M&G MCE MCW UDDR TEAT SC CW FAT REA MRB BMI$ CEZ$ BII$ CHB$ 8.6 -1.0 59 101 31 60 4.8 88 1.64 1.67 1.5 68 .010 .57 .25 28 24 21 35 HOMOZYGOUS POLLED TREMENDOUS EPD SPREAD
HUTH Z042 KURT C041
sire: KT Built Tuff 1010 mgs: HUTH Signature X083 CE BW WW YW MM M&G MCE MCW UDDR TEAT SC CW FAT REA MRB BMI$ CEZ$ BII$ CHB$ 6.7 1.2 61 92 29 60 6.1 103 1.43 1.36 2.1 65 -.012 .25 .15 33 24 28 32 HOMOZYGOUS POLLED
{DLF, HYF, IEF}
HUTH Y8 ELDON C044
sire: HUTH T013 On Target A028 mgs: SHF Rib Eye M326 R117 {DLF, HYF, IEF} CE BW WW YW MM M&G MCE MCW UDDR TEAT SC CW FAT REA MRB BMI$ CEZ$ BII$ CHB$ 7.1 -0.3 57 94 26 55 3.8 81 1.58 1.62 1.2 59 .027 .38 .27 27 22 19 32 HOMOZYGOUS POLLED
SELLING 14 UPCOMING 2-YEAR-OLD BULLS
Top
Average EPDs of Huth Sale Bulls CE BW WW YW MM MRB BMI$ CEZ$ CHB$ 6.2 0.7 60 96 26 .32 28 22 34 4% 10% 10% 15% 20% 4% 2% 5% 4%
Jerry and Maryann Huth W9096 County AS w Oakfield, Wisconsin 920-583-3223 w huth@wildblue.net
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HUTH Y011 FOREMOST C065
sire: Genoa Foremost 12180 mgs: HUTH Stacked Deck M020 CE BW WW YW MM M&G MCE MCW UDDR TEAT SC CW FAT REA MRB BMI$ CEZ$ BII$ CHB$ 5.8 2.5 66 114 22 56 3.8 107 1.42 1.40 1.0 80 .080 .24 .67 26 20 18 41 UNIQUE EPD PROFILE: TOP 5% CE, TOP 1% YW, TOP 1% MARB
{DLF, HYF, IEF}
Videos & Photos of all Huth sale bulls at:
www.huthcattle.com
1 3/1/17 10:21 AM
Brand The
Contact Us Chance Ujazdowski
The Brand s March 2017 Volume 1 - Issue 4
Editing Manager 920-740-7536 thebrandlivestock@gmail.com
The
Brand
Shea Esser
Sales Manager 608-778-2913 shea.esser@gmail.com
IN THIS ISSUE
6
Featured Spotlights Focused On Family
14
A Queen’s Tale
Scott Doyle
Advertising Sales 715-347-4541 scottd@bigironequipment.com
Find us on Facebook @thebrandlivestock
www.thebrandlivestock.com
A local leader shares the story of her role as national royalty.
Additional Contents Contact Us 18 Cultivate Your Mind 20 News & Results 22 Livestock Living 22
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For nearly forty years, a northeast Wisconsin couple has opened their farm and their hearts to the people around them.
Writing for The Brand The Other Side of the Fence Index of Advertisers Schedule of Events
About the Cover Lambing season has begun for the Paul & Jeanette Esser Family s Glen Haven, Wisconsin Photo by Madeline Bode Subscription and Publishing Information
The Brand is published bimonthly from September through May.
Issues are dated January, March, May, September and November of each year. Subscriptions are free. Send subscription requests and address changes to any of the following:
thebrandlivestock@gmail.com The Brand - Livestock Journal on Facebook @thebrandlivestock
The Brand c/o Chance Ujazdowski N2362 Ledge Hill Road Hortonville, WI 54944
FEEDING CHAMPIONS SINCE 2012 Growing Together Today For A Successful Tomorrow
FOCUSED ON ASSISTING YOU TO THE BACKDROP
CUSTOM BUILT FEEDS FORMULATED TO FIT YOUR SPECIFIC SITUATION
WHETHER IT’S THE SHOW RING, THE PASTURE OR THE FEEDLOT. PRODUCT DEALER FOR
Kent Purina l Nutrena l VitaFerm Hubbard l Weaver l ADM Showtec l
WS AG CENTER - FEED DIVISION N4430 Temkin Road Columbus, Wisconsin 53925
2
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Doug Fish - Livestock Consultant c: 608.712.5488 o: 920.623.9260 e: dougfish34@gmail.com
CONGRATULATIONS TO MARDA FARMS OF LODI, WI Their WS Ag fed bull, Marda Blacksmith 683, topped the 2017 National Western Angus Bull Sale.
Visit Us Online
Facebook: @WSAgCenterColumbus Web: www.wsagcenter.com
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DFRA TARMILY R512
The Legend Continues
RAAA #1066666 BIEBER MAKE MIMI 7249 x DFRA TARMILY N305 GRAND MATRIARCH OF THE DAMAR FARMS PROGRAM DAM OF THE FAMOUS DAMAR MIMI W085
Joining the Johnson Family Cattle lineup in Spring 2017
BRAD & LINDSAY JOHNSON N6864 BOX ELDER ROAD SHAWANO, WISCONSIN BRAD: 715.498.9328 LINDSAY: 715.508.0503 BRAD@JOHNSONFAMILYCATTLE.COM
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Call or visit johnsonfamilycattle.com any time.
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Cultivate Your Mind Understanding Your Product
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by Jeff Swenson
If you raise pork, beef or lamb in any capacity, it is essential that you understand your product. In a world that is increasingly full of questions from potential customers, one of your biggest responsibilities as a producer is to have the knowledge needed to explain your product to members of the general public. There are many resources available to you. To get you started, here are some quick details and updates on the livestock industry in Wisconsin and around the nation. Veterinary Feed Directive The Veterinary Feed Directive (VFD) went into effect on January 1, 2017. The VFD prohibits the use of some antibiotics in feed without a prescription from a veterinarian. The goal is to limit the use of antibiotics otherwise used to treat human illness. This information is important to know for all livestock producers, including 4-H and FFA members who raise product animals. There have been many articles and resources developed during the past year to educate those involved in meat animal production. Universit of Wisconsin-Extension has added a VFD page on their website (www.uwex.edu) under the Resources tab. In addition, all livestock youth and their families are invited to attend an educational seminar about the VFD at the Wisconsin Livestock Breeders Association Spring Ahead Educational Sessions. These sessions take place on Saturday, March 18 at the Public Events center in Arlington – N695 Hopkins Road. The VFD for Livestock Exhibitors session will be led by Jarred Searls of Zoetis and will begin at 10:00 am. A skillathon practice and instruction will follow, so bring your county’s skillathon team. Livestock Numbers The Wisconsin Agricultural Statistics Service recently released key livestock reports. • The year-end swine summary stated there are 45,000 breeding hogs in Wisconsin as of December 1, 2016. This marks a 5% increase over a year ago. A total of 669,000 hogs were born in Wisconsin from December 2015 through November 2016. The average number of pigs saved per litter was 9.85, up 2%. • The latest cattle inventory report said there are 290,000 beef cows that have calved in Wisconsin as of January 1, 2017 compared to 270,000 a year ago. This represents a 7% increase in beef cows. • Sheep numbers in Wisconsin were unchanged overall, but the number of ewes decreased from 49,000 to 48,000. That decrease was offset by an increase in rams on farms. The number of lambs being fed for market was unchanged at 13,000. It’s safe to say that the year ahead will have producers feeling the effect of increased supply, which typically means lower prices. Demand for red meat, both domestic and international, will be key factors influencing price during the year. To provide some offset, feed costs in general have been lower, and the trend will continue if no weather events impact yields Meteorologists and climatologists are currently keeping a close
eye on drought conditions in the Southeastern United States, specifically in Georgia and Alabama. Droughts in that area tend to move north and west, impacting the Corn Belt. Keep in mind that it’s too early to tell if that pattern will hold true in 2017. Supply and Demand Let’s switch focus to supply and demand. Based on the numbers discussed in the previous section, we should anticipate more meat product - specifically pork and beef - coming into the supply chain. Exports have also been strong for pork and beef, and there is optimism that the trend will continue. About 25% of the pork we produce in the United States is exported. Mexico, Japan and Canada are the biggest buyers of U.S. raised pork. Pork is the most consumed meat protein in the world. The United States exports about 10% of the beef that is produced domestically, although that fluctuates a bit more than pork. Japan, South Korea and Mexico are the top three U.S. beef customers. The biggest customer for lamb raised in the United States is Mexico. One advantage to exporting is that many countries we do business with don’t want the cuts we find most enjoyable ourselves. We can keep pork and lamb chops, as well as steaks and ground beef, for grocery stores in the United States and can export tongue, tripe and other products that simply don’t have a high value to the American consumer. We should also evaluate domestic demand and consumption. In the 1970s, Americans were told there was a link between fat in their diet and their health. From 1979 to 1985, demand for red meat decreased, and sales of chicken skyrocketed. Today, the average American eats about 90 pounds of chicken each year according to the National Chicken Council. Red meat consumption per person varies depending on the source you use: In general, each of us eats about 60-65 pounds of beef each year, on average. The average person consumes about 45 pounds of pork annually. Lamb isn’t a mainstream meat for many families, with consumption less than a pound per person annually. If you raise meat animals, understanding the demand for your product is a necessity. Whether you are a 4-H or FFA member raising livestock to show or you make your living raising meat animals, we have a role in promoting our product. The meat we produce that ultimately ends up on someone’s plate is part of a safe, wholesome and delicious diet. We should be confident in our product and be able to have a discussion with consumers about the benefits of eating red meat. This conversation may happen at a livestock show, at school or even a grocery store. The Wisconsin Beef Council, the Wisconsin Pork Association and the Wisconsin Sheep Breeders Association are great places to get more information when promoting your product. Check out their websites when you get a chance. Taking part in Meat Quality Assurance Training will also help you to understand the connection between caring for your livestock and meat quality. The more you know, the better our great industry will be. s
Jeff Swenson is the Livestock and Meat Specialist at the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). Jeff grew up on his family’s dairy and beef farm in Minnesota before earning his degree in agricultural journalism from the University of Wisconsin-Madison. He gained experience in and out of the agricultural industry at Wisconsin State Fair Park, Semex USA, and Equity Cooperative before joining DATCP. In his current position, he provides assistance to Wisconsin’s livestock producers and meat processors. During his time at DATCP, he has worked to form the Specialty Meat Development Center, the Specialty Meats Map and the Master Meat Crafter Program. Jeff works with over a dozen livestock, meat and agriculture organizations including the Wisconsin Cattlemen’s Association, The Wisconsin Beef Council and World Beef Expo. The rand 4
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immediately discovered how much they needed to learn. For Diane, the fastest way to do that was by becoming a county livestock committee member, a position she still holds today. Don, meanwhile, sought advice from his close friend and respected Simmental breeder, Gene Kropp. To further acquire knowledge, the family attended local cow/calf clinics, joined breed associations, and studied industry publications. Learning through experience, though, sometimes incites the quickest change. Diane recalls multiple evening trips with the kids to the Marion Livestock Auction that resulted in a newly purchased half-dairy, half-beef calf riding home in the back of the family’s Dodge Colt. While these calves helped spark the Jarvais kids’ interest in the project, they ultimately weren’t practical for starting a beef herd. Instead, Chris and his younger siblings, Brenda and Brad, began to save money to invest in registered heifers, many of which came from Kropp’s Choice Simmentals and Burns Farms. The transition from Holstein steers to beef females was soon complete. Before long, there were ten head housed in a barn that should only hold four, and the family needed to relocate. In the early 1980s, Don and Diane purchased the dairy farm from Don’s father. They gradually remodeled the buildings and restructured the pastures to transform it into a beef facility. Through buying and breeding, their herd continued to grow, reaching its peak at 72 head of bred females. “The kids owned more cattle than we did,” Diane shares. “When they outgrew 4-H and FFA, they dissolved their herds or we bought them out.” A generation later, the Jarvaises have now seen three grandsons, all in their 20s, through 4-H careers, and their granddaughter is still an active member. “The kids’ 4-H project turned into our production herd and our passion,” says Diane. As the project has grown, so has the group that Don and Diane call family.
Focused On Family by Chance Ujazdowski In their nearly forty years in the beef business, Don and Diane Jarvais of Cherry Road Beef have built their program and the group they call family. Located in western Outagamie County, Wisconsin, just a few turns off of State Highway 45, is a cow/calf operation that has been constructed around family. Cherry Road Beef is owned by Donald and Diane Jarvais, Bear Creek, and consists of fortyfive spring calving Simmental cows, plus a few Shorthorns and crossbreds. Don and Diane have been married forty-nine years and raising cattle for most of them. Now retired from their busy off-farm careers, they have more time to focus on what has allowed them to thrive in the beef industry for all these years: Family. Of course, for the Jarvaises, that is a term that embraces more than only relatives. Getting A Start Don and Diane’s journey into the beef industry began nearly forty years ago. Their oldest son, Chris, received a Holstein steer from his grandfather in his second year of 4-H. At the time, Don’s agricultural experience was limited to his father’s dairy, and Diane grew up with no farming background at all. So when they arrived at the 1979 Outagamie County Fair with an 800-pound Holstein steer for the market class, they
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Passing It On Junior exhibitors have always been family to Don and Diane. “When you’re involved in a junior program, keep in mind who that program is for,” advises Diane. “Make it very much youth-oriented, show the kids that you care, make yourself available, and be patient.” With more than sixty years of involvement in youth organizations between them, Don and Diane have embraced this mentality and shared it with dozens of kids and their families – at home, throughout the state of Wisconsin, and beyond. There have always been juniors involved at Cherry Road Beef. With their children and most of the grandchildren out of their years as exhibitors, the Jarvaises have opened their home and barn to the projects of several area youth. Anyone who raises a project animal there quickly becomes a part of the farm and receives advice and assistance from a couple that knows what it’s like to start from square one. This learning environment continues to reach the local 4-H community and make a tremendous local impact. This couple has also been involved in several industry organizations. As active 4-H leaders for more than three decades, Don and Diane contributed annually to multiple county fairs, have chaperoned countless Wisconsin State Fair groups, and hosted several clinics on the farm. Additionally, Diane serves as the director of the Valley Beef Premier Show, which takes place the first weekend in June in Seymour, Wisconsin. She is a past advisor for the Wisconsin Junior Simmental Association and was a coordinator for the 2005 AJSA National Classic in Madison and the 2011 North Central Regional Classic in Wausau. In 1999, she unofficially founded the association’s Novice Division as part of the Regional Classic in Janesville. Don and Diane are dedicated to keeping kids involved on their farm and in youth organizations. This keeps them interested in agriculture, allows them to expand their networks, strengthens
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Like many Cherry Road Beef females, this pair - exhibited by grandson Toby (right) - excelled both in competition and production. Photographs contributed by Don and Diane Jarvais
their futures - and, according to Diane, mostly keeps them out of mischief. “Even when kids act like kids,” Diane says as she recalls an incident with a mouse in a blower hose, “they deserve every opportunity to succeed.” At Cherry Road Beef, they work to create that opportunity and to nurture a family atmosphere. At each cattle show they attend, Don and Diane are greeted by the smiling faces of people they have educated and encouraged, several of whom are now grown with kids of their own in the show ring. Feeding The People Perhaps the place where most people would recognize Don and Diane is at the front of a cattle show breakfast line. For years, they pulled a little bumper-hitch camper to junior shows, where it served as their kitchen, often for two or three meals a day. The length of the trip never mattered, and they traveled even when none of their own kids or grandkids were showing. They cooked for their friends, for Wisconsin juniors and their parents, and for anyone else who wanted to eat. Everyone was welcome – and by the end of the meal, everyone was full. Mealtime with the Jarvaises quickly became a family event. “Everyone chipped in to help, whether it was slicing potatoes or bringing a pot roast to share,” Don remembers. “We worked together, and we really fed a lot of people.” On more than one occasion, their kitchen had a line with no end in sight, yet they never ran out of food, friends, or help. Years later, the stories of Don and Diane’s hospitality still circulate the barns. They still cook at World Beef Expo each year, on a much smaller scale – but it’s almost certain that they would offer a plate if you stopped by during dinner time. Don jokes about the long hours they put into the cattle show kitchen. “We had to go back to our real jobs so we could have a vacation,” he laughs. Doing what they love, whether it’s raising kids or pancakes or cattle, is vacation enough for Don and Diane. Bringing It Home As the group they call family has developed and grown, so has their own program. Forty years in the business have taught Don and Diane what works for their program. They feed out a few steers to fulfill customers’ needs for beef halves and quarters, and the rest are sold as feeders to the same buyer each year. Their main emphasis, meanwhile, is on raising show-quality females and high-end replacements. “We love raising heifers,” Diane rejoices. “It makes us proud to have cattle that develop from show heifers into productive cows.” A quick look at their herd, which includes numerous past show females that remain productive at ten-plus years old, provides proof.
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Balance is an important concept on their farm. “If you invest wisely in your cattle and your equipment, it makes your job a lot easier,” Diane begins. Don quickly adds, “But you can’t spend beyond your means. Only do what you can.” These contrasting views combine to make Cherry Road Beef work. For many years, their biggest investments were in cattle – and they still believe in adding external bloodlines to the herd. With their budget in mind, they have only recently upgraded equipment. They cite the installation of barn cameras as one of their best investments, as it makes calving season and calf monitoring simpler. In this way and many others, Don and Diane’s ability to work and think together, yet separate, is what makes their program effective. Their version of teamwork also applies to the everyday operation of the farm. Don is primarily responsible for the daily farm duties and has always aimed to keep the farm productive. His experience has taught him to be efficient. “Handling beef cattle isn’t like handling dairy cattle. You have to have a feel for them and let them work for you,” he says. “Remember that they’re animals. They might be cute, but they aren’t toys or pets. They’re meat animals. That’s the way I handle them.” Diane, meanwhile, does much of the record keeping. Arguably her most demanding task is making mating decisions. To keep their herd problemfree, she prioritizes the use of AI sires that produce calving ease and phenotype. She watches national-level shows online, studies videos of sire options, and utilizes their own experiences to select AI bulls. These time-tested methods keep Cherry Road Beef moving forward and committed to the industry. In Don’s mind, making a commitment is essential to beef production. “You get out of it what you put in. And raising cattle the right way is a full-time job,” Don adds. Don and Diane know it’s important to make the best of their cattle available. They have sold breeding stock throughout the Midwest and are currently considering a second online sale this fall. “Every so often, you walk through the barns at a show and see your prefix on someone else’s sign,” Don says. “It’s a good feeling to know your cattle are working for someone else.” In many ways, these animals are a part of the family too. They symbolize the values of consistency, responsibility, teamwork, and dedication that have put Cherry Road Beef on the map.
Don and Diane hosted their first online sale in the fall of 2015. Stay tuned for a second edition, where you can become part of the family too.
For Don and Diane, the beef industry is as much about building relationships as it is building a herd. Many of their best memories, proudest moments, and greatest friendships have roots in the cattle business. “When I say my prayers each night,” Diane concludes, “I pray for my family, I pray for my cows, and I pray for my cow family.” At Cherry Road Beef, the love of family is what keeps them going. As their family continues to grow, so does their passion for the beef industry. s 7 3/1/17 10:21 AM
2017
West Central Wisconsin Show Pig Sale
Saturday, March 25
Viewing: Noon Sale: 2:00 pm
N35953 County Road S, Whitehall, WI 54773
Older and Younger Pigs Are Available To Purchase Off-farm, For Earlier or Later Weigh-ins For Availability Please Call
Selling 150 plus Head January and February • Crossbred • Duroc • Yorkshire • Berkshire • Hampshire Gilts and Barrows
Pigs Consigned By: Jamie Goplin (715) 530-0875
Gary Simmons (608) 864-0107
Dean Wetzel (608)769-5246
For More Information Call. Or For A Copy Of Our Flyer, Call Or Text With Your Address.
News & Results Wisconsin Pork Association Presents Scholarships The Wisconsin Pork Association (WPA) recognized scholarship recipients during the organization’s annual meeting, held on February 2 in conjunction with the Corn/Soy Expo in Wisconsin Dells. Nine high school seniors and college students were awarded a total of $3000 in scholarships. WPA Scholarship Five finalists were selected for this scholarship, presented annually to high school seniors pursuing further education with an interest in agriculture. Austin Lynd, Janesville, was named the recipient of a $500 scholarship. Other finalists, awarded $250 each, were: Jordyn Delzer, Argyle; Lillian Feider, New Holstein; Morgan Fitzsimmons, Mineral Point; and WPA Scholarhip Recipients Shelby Veum, Stoughton. Feider, Delzer, Veum, Fitzsimmons, Lynd
Whitmore Memorial Scholarship The Whitmore Memorial Scholarship was established as a legacy to the late Rex Whitmore, who served as the first executive director of the WPA. Applicants for this scholarship must be a junior or senior at UW-Madison, UW-Platteville or UW-River 8
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Falls. Each university selects a candidate to represent its school in the selection of the scholarship. The $500 scholarship was awarded to Katelyn Zeamer, a senior at UWRF majoring in animal science with an emphasis on meat animal management. UW-Platteville junior Stephanie Van Asten and UW-Madison senior Dakota Walker were each awarded a $250 scholarship. Gunderson Memorial Scholarship The WPA, in cooperation with the family of Buell Gunderson, established a scholarship program in 2007 to recognize the many contributions that Buell Gunderson made to the Wisconsin pork industry. Individuals who have shown considerable dedication and involvement to the pork industry are eligible for this scholarship. The 2017 recipient of this scholarship is Ben Veum of Stoughton, who is currently a junior at Iowa State University, where he is studying animal science with an emphasis on swine and nutrition. WPA Honors Producers, Industry Members The Wisconsin Pork Association recently recognized producers and industry members for their dedicated service at the 2017 Pork and Corn/Soy Expo, held February 2-3 in Wisconsin Dells. Producer Honoree Award The 2016 WPA Distinguished Service Award was presented to Budd Post, posthumously, for his merit-worthy contributions to the Wisconsin swine industry. (cont’d p.9)
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JAKE’S
PIG PALACE
Jacob Roth N8360 Bluebird Road | Eland, Wisconsin c: 715-881-0301 e: jakespigpals@yahoo.com w: jakespigpalace.com
SALES: MARCH 25 & APRIL 29 ON THE FARM
Industry Honoree Award Dan Sutherland was presented with the WPA’s 2016 Distiguished Service Industry Honoree Award for his dedication to promoting and serving the Wisconsin swine industry. Agri-Communicator Mike Austin, a farm broadcaster in the Fox Valley market, received the WPA’s Agri-Communicator award for his efforts in ag industry communications.
Sutherland
Austin
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Dailey
Jordan/ Dailey OWNER BREEDER
SHOW HOGS
N3925 County Road KK | Weyauwega, WI 920-570-1112 jdshowhogs@yahoo.com
S ATY SFAIRLSET SERVE E R T E T A E, PRIV IRST COM F
World Beef Expo Announces Premium Increase World Beef Expo is excited to announce that championship premiums have increased. Over $25,000 in cash premiums will be awarded during the 25th Anniversary of World Beef Expo. In Open Show, each of the Supreme Champions - Bull, Heifer and Cow/Calf - will receive $2500. In Junior Show, the Top 5 heifers willl be awarded a total of $7500. Champion Market Steer and Champion Prospect Steer will earn $1500 each, while their respective Reserve Champions earn $1000. World Beef Expo also offers a variety of educational opportunities, youth sweepstakes and showmanship contests, a multi-breed sale, a trade show, and much more. The 25th Anniversary event takes place September 22-24, 2017 at Wisconsin State Fair Park. s 9 3/1/17 10:21 AM
Livestock Living A Fish Tale
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by Madeline Bode As a broke college student, I am always looking for a cheap meal to get me through another day. At our local grocery store, there is normally some sort of special on frozen fish. Just about every time I walk by the fish in the freezer, I think of my Aunt Amy, who serves up some of the best fried catfish and bluegill at home cookouts. Feeling adventurous, I bought it one time: I had no idea what I was doing, but I attempted to pan fry it. This adventure resulted in setting off the fire alarm, an apartment that reeked of fish, and some pretty nasty soggy fish on a plate. Disappointed by my failure but still hopeful for my culinary talents, I told Aunt Amy about my college fish cooking experience. After laughing at the scene depicted before, she told me what I needed – Grandma’s recipe for microwave fish. As a college student, I was immediately intrigued by the thought of microwave fish, but the inner chef in me laughed at the simplicity of microwaving fish. I was all but certain this had to be a fish tale, until we found the recipe. After much deciphering of Grandma’s handwriting and on an aged index card, we decoded the ultimate recipe for simple, delicious fish cooking. Enjoy! s
Consignments To:
WISCONSIN
Spring Spectacular SIMMENTAL SALE
March 26
l
1 pm
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Grant County Fairgrounds
Jimmy John x One and Only May SimSolutions Open Heifer
Granny’s Microwave Fish
• • • • • • •
1 lb. frozen cod (or fish of your choice) Lawry’s or Old Bay seasoning, to taste Pepper, to taste 1/4 cup butter 1 tsp lemon juice Thaw and rinse fish Pat dry Place fish in a microwave-safe dish Sprinkle with seasonings Melt butter and add lemon juice to butter dish Drizzle butter and lemon mix over fish Microwave on high for 6 to 8 minutes
Make It Rain x Angus Due 3/30 to W/C No Remorse
Make It Rain x Entourage Due 4/11 to TK Mile High
Ed & Denise Beck Family N5419 Hillcrest Drive Plymouth, Wisconsin Ed: 920.838.2057 Kim: 920.838.0574
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A Queen’s Tale by Shea Esser Years of involvement in strong leadership programs have afforded Annah Dobson the opportunity to serve as the 2017 National Hereford Queen. A native of Johnson Creek, Wisconsin, Annah Dobson is a part of the third generation to raise Hereford cattle at Gari-Alan Farm. She and her parents moved back to the farm when she was four years old. Annah says, “Ever since then, I have been hooked on Herefords.” In the seventh grade, she purchased her first heifer, a number that has grown to include ten females in production. The farm’s herd currently consists of about thirty-five cows, most of which are polled. Their operation has a strong focus on selling bulls to commercial producers. Additionally, they market some youth project cattle to local 4-H and FFA students that are exhibiting at state and county level shows. They also market some breeding females through state sales. After spending only a few minutes with Annah, it is easy to tell that she’s a natural leader. From a young age, she has been active in speaking events in 4-H. Annah states that those contests helped her to become confident in front of people, and she grew to enjoy speaking in front of crowds. Beyond speaking events, Annah has served many leadership roles in 4-H. As she began high school, they didn’t have an FFA program. But with the enthusiasm of other students in her school, Annah was one of the chartering members of the first FFA chapter at a parochial school in the state of Wisconsin. Annah’s involvement in those organizations has helped her to become who she is today. She hopes to someday facilitate that same influence and positively affect future generations in similar ways that she experienced. Annah’s true passion is for Hereford cattle. She and her family have been active on the Wisconsin Hereford Association adult and junior boards. Annah and her younger brother, Connor, both currently serve on the Wisconsin Junior Hereford Board of Directors and her uncle serves on the adult Board of Directors. They help to coordinate state events and shows and participate in two consignment sales every spring. Additionally, Annah has served as Wisconsin’s Hereford princess for three terms and served one term as Wisconsin Hereford Queen. All of these activities have led to prepare her for her current role as the 2017 National Hereford Queen. Annah began her National Queen application process in the summer of 2016, at junior nationals in Madison. All applicants are required to attend events at the junior show and help work in the ring. The application process then led Annah to the American Royal Show in Kansas City. The contest at the Royal included an interview and evaluation during the awards presentation, annual meeting, and while assisting in the ring. This year, there were six applicants vying for the queen title. While in Kansas City, Annah states that they became close friends and all knew that, no matter who won the crown, the winner would be well supported. It has been truly rewarding to
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learn their stories and how the Hereford breed has impacted their lives. For Annah, the evening of crowning was a moment she’ll never forget. It was an emotional moment for all the participants. As they announced the first and second runners-up she filled with both nervousness and excitement. The moment they called her name, she covered her mouth in excitement. Simultaneously, a different cameraman happened to catch her mother doing the very same thing. Annah stated that she specifically remembers looking at her family and seeing their reactions following her crowning. The entire event was captured on video, and Dobson says she watches it from time to time to relive the moment. In her current role as National Hereford Queen, Annah will attend all six national shows at which she will work the ring and help at the backdrop. She also will attend many sales and Hereford events where she will serve as an advocate for the Hereford breed and agriculture as a whole. Her roles at next year’s junior national show are to host an orientation for the upcoming queen candidates and to host a queen’s tea for all women and young ladies interested in attending. She
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is also planning a large service project that will take place at the junior national. Throughout Wisconsin, you will find Annah at the State Hereford Sale, Indianhead Polled Hereford Sale and many other producer sales, as well as in the Association of Women in Agricultures booth at breakfast on the farm in Madison. Annah says one of her largest privileges has been to have her mom accompany her in her travels. “Mom is one of my biggest supporters, and it has been a truly special experience to share with her,” says Dobson. When asked to reflect upon her term as queen thus far, Annah said it is hard to pick a favorite thing. Instead, she shared two of her most memorable moments to date. The first has been meeting other royalty and watching the young members look on with passion and seeing the impact this royalty can have on them. It’s incredible to see the love and passion for Herefords that others have. Annah enjoys meeting people and hearing their stories. The other event was in Reno, Nevada where the Hereford breed hosts a Western Nugget National show and sale. The sale is held at The Nugget Casino and Resort. “I will never forget the moment that I was standing on stage amongst a group of Hereford cattle and watched the curtain
Annah celebrates her crowning with her family at the American Royal backdrop. L to R: Gary and Marilynn Reinke (grandparents), Annah, Rachelanne Dobson (mom), Nate Reinke (uncle)
Annah exhibits her favorite heifer, Miss Kaye, at World Beef Expo.
tate S r e g d
Ba
H f Care
BEEF DAIRY SHOW CATTLE
Cory Wagner W2750 Cty Rd Q Pine River, WI 920-570-0024
thebrandlivestock.com
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Geiser Insurance Service, LLC
rise over the crowd. It was one of the coolest experiences in my life,” Annah reflects. “It was just a different setting than we are used to. A crowd full of cattlemen, not in a barn, with wait staff working in the room, in conjunction with a national Hereford sale is just not something that you get to experience every day.” Currently, Dobson is a freshman attending the University of Wisconsin at River Falls, where she is majoring in marketing and communications. Following the completion of her degree, Annah would like to work for an agricultural firm in a marketing or sales position. Her ultimate goal is to be a motivational speaker, where she aspires to help influence and educate the public on the agriculture industry and Hereford cattle. Additionally, she would like to help grow and progress GariAlan Farms and one day would like to serve on the state – and possibly national – Board of Directors. Annah is dedicated to being a positive influence on the lives of others who are involved in agriculture. While her white boots have put a lot of miles on already, her term is only half over. As National Hereford Queen, Annah hopes to instill a drive in Hereford youth and serve as a role model to those around her. With her passion, poise, and excitement, there is no doubt that she will achieve that goal and much more. Congratulations Annah! Photographs contributed by Annah Dobson Visit Us Online
geiserinsurance@gmail.com
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Brand The
Writing for The Brand A Forum
How do you set your budget when buying show animals?
Bright Lights Show Cattle
Name and Address Withheld
Joe & Mackenzie Cash Beloit, Wisconsin
If you wrote this, please contact The Brand so we can give you credit!
Buying show animals is a time of the year when excitement always runs high. With that excitement, we can be tempted to bid “just one more time!” Sometimes, we look at the purchases where we bid that one more time, and we realize we may have bid a few more times than we really should have – and we brought home an animal that didn’t significantly improve our show string or herd. To help prevent that situation, our family has put a few steps into place before we even start looking at potential purchases. First, we go through our herd. We predict practical sale calf prices, evaluate cows to determine possible donors and culls, consider whether our breeding program and mating decisions are following our strategy, discuss how the industry is changing and where we think it’s going, and determine our needs for the current year’s purchases. Did we have to cull a donor cow or our herd sire? Should we start looking for a new herd sire? Do we need to diversify genetics with an outcross pedigree? Are our current cows lacking something? Are the calves we are raising better than the cows in our herd, in terms of what the industry is moving towards? We do this because any show heifer or bull we buy will eventually go back into our herd, and we want that animal to make the biggest impact possible. Based on the answers to those questions, we begin our market research and budget setting. We use our breed publication and online resources to look at previous sale prices of cattle that would be similar to those we’re interested in. Based on those values and how we would price our calves, we begin setting a budget. We set both a maximum and a minimum: If we aren’t moving forward, we’re not doing our herd any good. We would rather keep our own calves than purchase an animal that doesn’t satisfy the goal of improving our program. To sort out our maximum, we take an average of the cattle we found to meet our goals in previous sales and add 5%. Next, it’s time to look for sale animals that both meet our needs and fall within our budget. The final step is simple in theory, but occasionally difficult in practice: If an animal falls outside your price range, don’t raise your hand! Ultimately, this strategy helps us make wise investments, both for our show string and our cow herd. s
Our 4-H family is involved in both the swine and sheep projects. We typically purchase 4 to 6 pigs each spring to show at our county fair. These pigs come from two or three different producers each year, as we like to vary our options for the show ring. We admittedly don’t have an exact budget that carries over from one show year to the next. There are a few simple guidelines that we follow when buying show pigs, though. 1.) We base our budget partially on the success of last year’s projects. If we had three finished market hogs in our county fair’s meat animal sale, our spending limit tends to be higher. (Thanks to numerous generous buyers in our market sale, there is always a good minimum price on hogs, and most of them sell much higher.) On the other hand, if our show hogs do not qualify for the sale or don’t reach show-ready status one year, our budget for the following year might be lower. 2.) We remember the level of competition. While our county fair has a very respectable hog show, we know that it isn’t State Fair level. Some of the places we shop for project animals have areas of the barn that we label the “Big Show” pens. While it’s fun to look around those pens, we have yet to buy an animal out of one. We stick to the price range that best suits our price range and keeps us competitive at the same time. 3.) We are repeat customers. Each year, we visit many of the same sales and sellers. Sometimes, we get a small discount on the pigs we pick out – at least when buying privately. Almost always, we have a chance to buy the ones that the seller thinks will best work for us. We also share our successes with these sellers. It’s nice for them to have photos and testimonials on the pigs they’ve sold. 4.) We mind our other expenses. Buying baby pigs is far from the only cost in raising a finished market hog. We keep track of our costs – for feed, bedding, veterinary work, and anything else – from the previous years. It gives us some idea of what to expect for the coming year. We apply many of the same ideas to our sheep project. However, with a few ewes of our own, our biggest expense for that project is purchasing a ram that will produce show quality lambs. In the end, these projects are about having fun, making friends, and learning responsibility. We mind these budgeting strategies so we can afford to keep doing all of that. s
Everyone has something to learn about our industry. There are always questions to be asked, ideas to be gathered, and decisions to be made. Often, our best resources are other producers. The Brand would like to hear and share those discussions. Send your answers to thebrandlivestock@gmail.com with the subject ‘Writing for The Brand’. Or fill out the discussion form at www.thebrandlivestock.com Please respond by April 10th. Limit responses to 400 words.
We would also like suggestions for future forum questions. Let us know what’s on your mind!
This Issue’s Question
What associations, groups and/or events do you credit for your current position in the livestock industry?
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Lundell Family Cattle Tim & Lisa w Sydney, Reid and Sam 1190 Goldman Lane w Livingston, Wisconsin 608-341-8296 w lundelltim@yahoo.com
TWO SONS OF MR
Consignments to the
2017 WBIA Performance Selected Bull Sale Saturday, April 1st 11:00 am UW-Platteville Pioneer Farm
HOC BROKER
w Full brothers out of a moderate, powerful Red Angus dam w Impressive power and presence combined with high performance
FOUR SONS OF REMINGTON
LOCK N LOAD
w Stylish and balanced with baldy-making potential w Add muscle shape without sacrificing calving ease
FIVE SONS OF W/C
BUCKSHOT 149B
w Sire is a full brother to W/C Bullseye and Kappes Pendleton w Tremendous calving ease and low birth weights w Consistent EPD profiles with high All Purpose Indexes
12 LUNDELL
SimAngus Bulls ON TEST
ONE SON OF WS
REVIVAL
w The lone 3/4 blood in the entire WBIA offering w Built to soften up a set of purebred cows
Track the bulls’ progress at WWW.WISCONSINBEEF.COM Final sale catalog available March 13th
Bulls Born March 2016 All are Homo Polled, Color Coat tested and ASA DNA HD enhanced
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Bulls pictured pre-test Fall 2016
3/1/17 10:21 AM
Brand The
The Other Side of the Fence Small Town Dreams by Garret Carnahan
What are three things you need for your job? My hand shot up right away, just like you’d picture Little Johnny doing in one of his best jokes. (Have you heard the one about Bill Clinton?) Seeing my excitement, the guidance counselor called on me. I nonchalantly answered, “Three things I need are AI guns, gloves, and straws of semen.” Her mouth dropped, and she had no clue what to say. Luckily, my teacher quickly jumped in and said, “Class, what does Garret want to be?” All at once, my friends answered, “A cow breeder!” To this day, the teacher tells that story. Fast forward fifteen-plus years, and not much has changed. Whenever I meet new people and tell them what I do for a living, I get the same look my guidance counselor gave me. Although, some people also find it really interesting and want to know more. One thing for sure is that girls at the bar are generally unimpressed when I tell them I’m a reproductive specialist. Wink, wink. (Or maybe it’s all my other bad pickup lines?) But this should all come as no surprise, because you’re going to have that in a small farming community. s
“What do you want to be when you grow up?” We’ve all been asked, and the list of our combined answers would certainly be too long for this page. Sure, you’ve got the usual suspects: Doctor, lawyer, professional athlete, musician. That kind of thing. Then there’s me. What did I want to be? One of two things – either a bull rider or an AI technician. That’s a pretty typical dream for a nine-year-old, isn’t it? At that age, I was even perfecting my AI technique already. I would climb up into our hay loft, put on my glove, and inseminate the chopped straw. That’s all fine and dandy on the farm, but it’s a different situation in an elementary school setting. As early as kindergarten, my teachers and classmates already knew my dad bred cows for a living, and that’s what I wanted to do when I grew up. It’s normal for a kid to want to follow in his daddy’s footsteps. Nobody batted an eye as I went into great detail – for a kindergartner, of course – on how to properly inseminate a cow. That is, until our school got a new guidance counselor. I was in third grade at the time, and we were discussing our dream careers. The question was:
Garret Carnahan is a professional baby-maker, has more pasture than his cows can handle, and owns multiple pig-catching trophies. His friends say he’s kind of a Big Deal, but he’s really just a regular guy. Don’t take him too seriously, or you might get offended.
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Cadott, Wisconsin | 715-215-9864 sigelsunsetranch@gmail.com sigelsunsetranch.com
Farm Location
N6515 State Hwy 55 Hilbert, Wisconsin
Garret Carnahan 920-572-0968
Brand The
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N I S N O C S TRAL WI
G N I L F G RIN
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NIOR U J L A U N N 5TH A
STEER &
SHOT T O P K C A J ER OPEN HEIF
MAY 12 & 13, 2017
WAUSHARA COUNTY FAIRGROUNDS WAUTOMA, WISCONSIN FRIDAY - 6 PM
Junior Jackpot Showmanship Judge: Mr. Kurt Kegley, Wisconsin SATURDAY - 8 AM
Show Begins
COW/CALF PAIRS HEIFERS PEEWEE SHOWMANSHIP STEERS
Judge: Mr. Ryan Cummings, Texas
TOP 5 PAYOUTS
2016 Grand Champion Heifer Jack Henderson - East Troy, Wisconsin
RAFFLES SILENT AUCTION ALL JUNIOR EXHIBITORS RECEIVE A SHIRT
2016 Grand Champion Heifer Lillia Janz - West Bend, Wisconsin
Visit WWW.CENTRALSPRINGSHOW.COM for more information. Or contact Cory Wagner at 920-570-0024 or cory@centralspringshow.com.
thebrandlivestock.com
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Brand The
Advertiser Index
Bad Water Cattle Company . . . . . . . . . . . 5 Badger State Hoof Care . . . . . . . . . . . . . 15 Beck’s Pine Hills Ranch . . . . . . . . . . . . . 10 Central Wisconsin Spring Fling . . . . . . . . . 21 Cutting Edge Genetics . . . . . . . . . . . . . . 24 Dailey Show Pigs . . . . . . . . . . . . . . . . . 9 Esser Lowlines . . . . . . . . . . . . . . . . . . 20 Geiser Insurance Service, LLC . . . . . . . . . . 15 Huth Polled Herefords . . . . . . . . . . . . . . 1 Irish Acres . . . . . . . . . . . . . . . . . . . . 20 Jake’s Pig Palace . . . . . . . . . . . . . . . . . . 9 Johnson Family Cattle . . . . . . . . . . . . . . 3 Lautner Farms . . . . . . . . . . . . . . . . . . BC
Lundell Family Cattle . . . . . . . . . . . . . . 19 Matt Cherney Show Pigs . . . . . . . . . . . . . 9 Sigel Sunset Ranch . . . . . . . . . . . . . . . . 20 Top Sires . . . . . . . . . . . . . . . . . . . . 12-13 TRICOR Insurance . . . . . . . . . . . . . . . 24 UW-Platteville Block & Bridle . . . . . . . . . . 16 UW-River Falls Block & Bridle . . . . . . . . . . 11 West Central Wisconsin Show Pig Sale . . . . . . 8 Wisconsin Angus Association . . . . . . . . . . IBC Wisconsin Beef Improvement Association . . . 17, 19 Wishing Well Simmentals . . . . . . . . . . IFC, 15, 23 WS Ag Center . . . . . . . . . . . . . . . . . . 2
IFC :: Inside Front Cover IBC :: Inside Back Cover BC :: Back Cover
Schedule of Events
March
The Wish List - presented by Wishing Well Simmentals Cutting Edge Genetics Bull Sale Jake’s Pig Palace - Show Pig Sale, Round 1 West Central Wisconsin Show Pig Sale Wisconsin Simmental Assc. Spring Spectacular Performance Unlimited Bull Sale
April
March 20 March 25 March 25 March 25 March 26 March 29
Matt Cherney Show Pigs - Private Treaty & Bid Board Sale WBIA Performance Selected Bull Sale St. Croix Valley Bull Test Sale Wisconsin Angus Assc. Breeders’ Futurity Sale UWP Block & Bridle Pioneer Showdown Jake’s Pig Palace - Show Pig Sale, Round 2
May
UWRF Block & Bridle Prospect Weekend Central Wisconsin Spring Fling
Send your
Caldwell Willoughby Sales DFS Genetics - McGregor, IA on the farm - Eland, WI Goplin Farms - Whitehall, WI Grant County Fairgrounds - Lancaster, WI Creston Livestock Auction - Creston, IA
April 1 April 1 April 15 April 22 April 28-29 April 29
on the farm - LaValle, WI UW-Platteville Pioneer Farm - Platteville, WI UW River Falls - River Falls, WI Jackson County Fairgrounds - Black River Falls, WI Grant County Fairgrounds - Lancaster, WI on the farm - Eland, WI
May 5-7 May 12-13
Pierce County Fairgrounds - Ellsworth, WI Waushara County Fairgrounds - Wautoma, WI
RESULTS to The Brand!
Your news is our news. If you have recent updates or results to share, we want to print them.
Annual Meetings Field Days
Shows Sales
Special Awards Industry Events
Email information and photos to thebrandlivestock@gmail.com.
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thebrandlivestock.com
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SATURDAY, MARCH 25 AT 5:30 P.M.
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Gary Pharo Mauston
Todd Perry
Black River Falls
DEFOREST MADISON
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CASSVILLE
PLATTEVILLE DUBUQUE
Kim Esser
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STEVENS POINT WISCONSIN RAPIDS
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Tom Black Darlington
The Brand 3/1/17 10:21 AM
Selling 60 Hand Selected Lots! Productive Cow Calf Pairs • Bred Heifers Show Heifers • Service Age Bulls Sale Sponsored by: Wisconsin Angus Association Sale Chairmen: Cody Quam 608/575-9237 mardaangusfarm@gmail.com Bart Mitchell 608/553-8070 I Jeff Berget 608/726-1726 For your free reference sale booklet, contact anyone in the office of the Sale Managers, TOM BURKE, KURT SCHAFF, JEREMY HAAG, AMERICAN ANGUS HALL OF FAME at the WORLD ANGUS HEADQUARTERS, Box 660, Smithville, MO 64089. Phone 816/532-0811. Fax 816/532-0851. Email: angushall@earthlink.net • www.angushall.com
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