Research: A year in review

Senior lecturer in Research

This has been an exciting year for research in the Business School, as academic colleagues continue to strive to investigate important, innovative, and topical areas of business, management, marketing, finance, accounting, and economics.

Our research is conducted to both develop new knowledge and enhance teaching in the curriculum, and colleagues work to ensure the dissemination and impact of their research findings outside of academia.

Recent research activities in the School include a summer colloquium being developed by Revd Dr Tony Bradley.

Revd Dr Bradley, in addition to developing a new environmental sustainability model of consultancy as part of the School’s IMBA programme, has received funding for a colloquium that will demonstrate a new method of measuring non-traditional work in the areas of environmental sustainability.

Taking place at Liverpool Hope during summer 2023, the colloquium will draw in stakeholders who could make use of the informal work measures to recommend future environmental policy changes.

Elsewhere, a new relationship has been developed with local social housing provider Plus Dane. Dr Katherine Baxter, Mr Ian McKenna and I, are working to identify the best ways for the company to understand Generation Z as a target market.

Young adults’ perceptions of social housing, and how best to market to that group, along with the concept of shared ownership will be areas of policy investigation. The research findings will have implications not only for Plus Dane, but for the wider social housing sector as well.

To get students more involved and educated in business research, the School advertised several student scholarships to run during summer 2022.

These scholarships allowed undergraduates the opportunity to support academic colleagues with their ongoing research projects, and receive payment.

The School also welcomed a Vice-Chancellor’s Scholarship Award winner, Dushyanthie William, as a PhD student in the School.

To disseminate their research, colleagues have presented their findings at three different University Foundation Hour talks this academic year.

Dr Dimitrios Pappas, Drs Sarwar and Baxter, and I each presented our research on industrial relocation, religious organisation in the metaverse, and business values and behaviours respectively.

The School has also continued with an engaging research seminar series this year in cooperation with the SEARCH Centre, with talks by Professors from Australia, Brazil, and the UK.

This is all in addition to on-going conference presentations and the publication of staff research across the year.

From professionals adapting to innovations in artificial intelligence to masculine/feminine preferences in advertisement, and from Covid’s impact in banking to the development of green policies toward a carbon neutral future, the important and innovative research at Liverpool Hope Business School continues to thrive.