7-Eleven, Inc., the world’s largest convenience retailer, is turning up the volume with its biggest venture yet into the live music scene by teaming up with Live Nation. 7-Eleven will serve as the official naming rights partner of the iconic When We Were Young Festival later this year and will bring one-of-a-kind onsite experiences at The Governors Ball and Rolling Loud.
From aisles to encores, 7-Eleven’s strategic move into live music marks a pivotal moment to cultivate authentic connections with fans and engage with new audiences. This collaboration marks the first time When We Were Young Festival has welcomed a naming rights partner, putting 7-Eleven at the center of fans’ most memorable life experiences – and giving festival-goers an immersive way to connect with the brand in ways they’ve never done before.
“Live music is where culture and connection come alive, and that’s exactly where we want to be,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleve
